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How To Write Online And Fully Engage Your Readers

How To Write Online And Fully Engage Your Readers

In order to earn income online from home you need to know how to write online. Content is the one weapon you have of engaging your target audience. Anything else you hear people doing on the web so as to make money comes in second.

I know you are asking yourself, what does writing online got to do with getting the full attention of my site visitors? It could be you have optimized your content to a level that you are generating good traffic. But on the other hand, you want your readers to get more involved and take action. This action can be in form of purchasing your affiliate products, subscribing to your list or linking back to your content.

Whatever it is that you want to achieve from your site, learning how to write online can take your home business to the next level. There are two aspects about writing online that you need to seriously consider.

First, your content should be friendly to search engines. You can have very great content but if your articles are ranking low people may never get to find and read them. This is why keyword research and optimizing of your written content is important.

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Secondly, as you write online realize that human beings are the ones that will be reading your content. Do not concentrate too much on optimization and forget to write for people. If you add keywords inappropriately people will not understand what you have written. In the process you will loss customers.

Here are 4 basics tips on how to write online and get your target audience engaged:

1. Tell your readers to take action: It is always advisable to assume that your readers do not know what they need to do. Research has shown that over 300 million new people surf the internet every day. These are people that are newbies and need to be guided on what to do.

You will be amazed how readers click on a button you tell them to press. Therefore as you write online, in between or at the end of your articles you should ask your visitors to take some kind of action.

The more you engage your readers the more they will stay on your site. If you ask a professional blogger, they will tell you that retaining visitors on your site is the secret to making money online from home.

Some of the actions you can tell your visitors to take are signing up to your email list, sharing your content or posting a comment. But remember, your content needs to be insightful and educative in order to keep readers glued to the end.

2. Writing in the second person: Personalizing your content is one of the best ways of getting the full attention on your readers. Do not treat your articles or blog publications as formal essay papers.

Write online in a way that each reader will feel like you are directly addressing them. An easy way to achieve that is by the use of a simple word, “YOU”. Using the word YOU in your articles, ensures you personalize your content.

Below are two sentences that mean the same but each have a different touch:

a)      “Most people face difficulties when it comes to building online presence and generating sales leads to their blogs.”

b)      “You face difficulties when it comes to building online presence and generating sales leads to your blog.”

Both of these sentences are well constructed and drive the point home so perfectly. Readers will probably concur with what these sentences are trying to pass on. But with sentence “a” readers will distance themselves and perhaps ask what that has got to do with them.

As for sentence “b” you are directly addressing your reader and letting him see the problems he is encountering. Phrasing your sentences in this manner will necessitate your blog visitors to think and say, “This guy is right in saying so. I should read this article to the end and see what solutions he has provided for me.”

If this is not engaging your readers, then I don’t know what else is? Rarely do visitors read articles to the end; in fact studies show that most people just scan through written content. But if you can capture readers’ attention by personalizing your content, you are good to go.

Again, for them to read to the end your content has to be rich and full of valuable information.

3. Avoid using difficult vocabularies: At all cost, kindly avoid using hard terminologies as you write online. Hard vocabularies usually make you appear as a boastful and a bighead person. This is not the way to get the attention of your blog visitors.

The internet is filled with people from all walks of life and you want to benefit from everyone that comes to your blog. If someone has to get a dictionary to understand what you are talking about, he/she will feel silly and thus will leave your site very fast.

No one wants to feel unlearned or brainless, therefore write online using simple and easy to understand expressions. When writing online use the same phrases you would use when talking to a friend. An article should always seek to make the reader feel like you are having a conversation and terminologies can never help you achieve that.

Having said that, there are some niches that you may be required to use hard terminologies to get your audience and appear learned. These include sites that are targeted to certain professions like doctors, software developers, architects and the like.

how to write online4. Write online in point form: Somewhere in this article we mentioned how internet users mostly like scanning through written content. People scan through videos titles, search results and article titles until they something grabs their attention.

This is an indication that you need to take your time to come up with catchy headlines. But what happens once you get people to click on your article headline on a search result?

You need to make it easier for readers to scan through and know what you have written. The simpler your articles are to read the more you will engage your readership.

One of the best strategies of helping your readers scan through your content is writing online in point form. One aspect of expert authors is that they use sub headings, bullets, numbers, and bolding of words in their articles. It is easier for someone to know what your article is about by reading a list of points rather than going through endless paragraphs.

In some instances, you may find that you cannot use bullets in your articles. Instead of forcing the bullets, you can use sub headings and points that you feel are important you can make them bold. This will help your readers know exactly where your valuable content is thus read with ease.

Where you find that you can’t use point form or subheadings, ensure that your paragraphs are short. On every paragraph use two at three sentences by focusing on one point.

Summary: Making money on the internet is dependent on how you write online. Your content should always be aimed at giving solutions to people’s needs within your niche. If your content arrangement makes it easy for people to get what they are searching for, you will boost the chances of capturing your readers’ full attention.

Share this article with your friends using the social buttons appearing on the left. If you have something more you want to add on how to write online, our audience will really appreciate if you submit it in the comment section below.

Smart Ideas In Online Home Based Business Planning

Smart Ideas In Online Home Based Business Planning

Create a “To Do List”; get a note book where you can be drafting fresh home based business ideas and thoughts and the…

Site SEO Guide To Survive Google Panda Updates

Site SEO Guide To Survive Google Panda Updates

Site SEO (search engine optimization) is major business in the online marketing world. It is believed that 95% of all the traffic generated online is from search engines. With Google being the most used search engine, it was a big blow to some sites when they announced the new Panda updates in the beginning of the year.

Thousands of websites that get traffic from US got affected by the Google Panda Updates. It is believed that over 10% of top ranking sites got a slap. The main reason according to Matt Cutts, was to get rid of Farm sites that rank high on google search results.

I believe google did a noble thing though some reputable sites were greatly affected. It is true that some low quality sites where appearing on first pages of Google and thus the reason to weed them out.

Though the panda updates happened in the beginning of this year I thought it wise to remind webmasters what they need to do. This is in terms of site SEO, hence avoid being the victim the next time Google comes with the SEO axe.

Since Google keeps changing their algorithms; it is recommended that you learn some site SEO rules to follow so as not to be affected the next time round.

How to avoid been caught in the next Google Panda update web

1. Try to track down the low quality sites that are pointing to you and request them to remove the links. There are some backlinks that are of no benefit to your site SEO. Seek to get backlinks from high ranking sites and blogs that have a good reputation.

2. Check the ration of content and the advertisements on your pages. Make sure that you have more content than advertisements. Having too many advertisements will greatly affect your site SEO ranking.

3. Go back to your old webpages and see which of your pages you over-optimized. It is always recommended that your keyword density should not go beyond 3%. Some people in the quest to rank higher on search results over optimize their pages and thus were affected with the google panda updates.

If you have a wordpress template, you can add a plugin called WordPress SEO. This plugin will help you avoid over stuffing your webpages with keywords.

4. If you have a website, it is vital that you attach it to a blog. With a blog you can add fresh content regularly and this will greatly improve your site SEO. Always remember that whatever algorithms search engines implement, content will forever remain KEY.

site SEO5. Now that google have new site SEO rules it is imperative that you follow them. Do an overall analysis of your web pages and any low ranking pages you find should be removed. This I like calling site SEO clean up.

6. Work towards posting more quality and informative content. This is the one thing you can do to never go wrong in site SEO. Mainly, search engine optimization is all about rich and useful content. Find issues that challenge people in your niche and offer workable solutions and you will be safe.

7. Visitors should find it easy to navigate through your pages. Ensure that your categories are easily accessible. Ideally, it should take 3 seconds for visitors to locate your categories. The best place to position your categories is at the top of your site or blog.

To facilitate easy navigation, you should link up your pages. Add hyperlinks within your content to pages that have related information. Apart from improving your viewers’ experience, linking pages ensures search engines crawl and index all your web pages faster.

8. Just the other day google launched a social media site called Google Plus. In just 3 weeks over 10 million people have signed up. Very soon Google +1 will be part of the google algorithm formula, therefore jump into the band wagon NOW.

Of late social media sites have played a major role in site SEO hence it is critical that you have an account with facebook LinkedIn and twitter. Social media marketing is a perfect way to generate direct traffic and more so build your reputation and online presence.

9.  As for those who have filled their sites or blogs with videos and images it is time you did some major changes. What you need to do is add content that is related to your images. In short, you should have more quality content than pictures and videos.

10. Any duplicate content you have is affecting your site SEO. Blocking search engine spiders from accessing your tags and categories can go a long way in help you escape the google panda updates slap the next time round.

If you can get the pages that are duplicated, it is advisable that you remove them or better still you can rewrite them again. This will make them unique thus boost your site SEO.

You can be rest assured that this is not the last time that google will bring down the axe on some sites. Therefore, webmasters need to find survival skills in both site and blog SEO.

Believe it or not changes to Google algorithms are here to stay. Online small business people also need to up their game if they expect to stay afloat. I know this site SEO survival skills will help your online home business evade the next panda attack thus remain relevant within the cyberspace.

10 Basics On Site SEO Tips As You Work Online

10 Basics On Site SEO Tips As You Work Online

The one thing that has been ignored by most people is on site SEO (Search engine optimization). In fact, even the best online marketing gurus overlook the power of on site SEO. Yet it is the one strategy that can make you double your blog traffic.

It is common knowledge that generating content is the key element when it comes to working online. This is mainly because search engines love content. Search engines realize that if they offer browsers quality content many people will use their site. This will translate to more cash in advertisements.

As much as content is key in online business, it is not the only secret to making money online. You can have the best and unique content and no one will know about it. Just as you can have the best looking website or blog and no visitors.

There is more to having rich content and that is on site SEO. Some have the notion that the latest Google panda updates have got nothing to do with on site SEO. They are so wrong, to date search engine bots use keyword terms to determine the page to place sites on their search results.

On this article will shall see at least 10 basic guidelines of on site SEO techniques:

Domain Name: When you are buying a domain for your site you need to be prudent. Make sure you first determine the major keyword phrase you want to rank on. This is the keyword term that you should use to choose your domain name.

The same applies to the URL of all the pages you create on your blog. This is what is known as on page SEO. Every time you post a blog you need to create a URL for that page. To ensure your URL is beneficial to your on site SEO include your targeted keyword.

For example, you target the keyword work online on one of your pages; your URL should read http://your domain.com/work-online/.  Avoid coming up with very long URLs, short URLs are best for onsite search engine optimization.

Title of your blog or site: The headline of your blog should contain the major keyword you want to rank on. To boost your on-site SEO, let your first article in your niche site target your main keyword. By this it means you mention it severally in the body of your article.

In your subsequent pages, also mention your main keyword at least once. Search engines are cleaver thus to not spam. You can look for variant keywords that relate to your main key term and use them.

For instance, if your main keyword is internet marketing the other variants can be online marketing, internet marketer or marketing online.

Title of each web page: This is one of the most important elements of on-page search engine optimization. On every web page you create on your blog ensure you target a keyword phrase in your niche.

To note: Use some of the free online tools like Google Insight and Google keyword tool to select keywords to target. Always go for commonly searched for keywords that have moderate competitiveness.

on-site SEOAlso acquire keyword optimizing tools like Keyword Winner and WordPress SEO Blueprint which can help your online business rank in hours.

META tags: This is in fact the first thing you need to do in on site SEO. Add your targeted keywords on your Meta keywords and description tags. Google mostly uses the keywords in your description tag to rank your site.

Your site and on page description tags also act as advertisements on search engine result pages. This is the content that browsers will see as they scroll through search engine results. Therefore, make it readable for both search engines spiders and humans.

It is also vital to add both your major key term phrase and secondary keywords in your Meta keyword tag. There are still some small search engines that use content in your keyword tags to rank sites.

Check out this ULTIMATE SEO WORDPRESS PLUGIN to ensure you succeed in on site SEO score.

Keyword density: This is a critical factor when it gets to on-site optimization. Once you have decided on the keyword to target, you need to optimize it. Mention it once on your title preferable at the beginning. In the body repeat the same phrase severally.

Make certain your keyword appears in the first sentence of your article. Then repeat your keyword phrase at least once on ever paragraph. If possible add your key term in the last line of your write up. It is recommended that after every 100 words you mention your keyword.

This brings us to the importance of using wordpress. With a plugin like WordPress SEO you can be able to tell the density of your keywords. The best density should be between 5 to 8 percent. Though this can seem quite repetitive for human reading: use variant keywords as explained above.

Body of your articles: The body of your article is a great tool for on site SEO. Apart from on-site optimization using keywords, bold letters can boost your ranking. Highlighting your keywords by making then bolder will make search engine pay more emphasis on them.

It is recommended that you publish long articles; at least have 700 words and above. This is according to the latest panda updates. Since people usually scan through content, find ways to break your content.

How to achieve this:

–          Use sub topics

–          Write in point form

–          Add relevant images within the content

–          Include relevant video clips

Optimize your comments: This is an overlooked area when it gets to on site SEO. Your comments HTML should contain your search engine optimization terms.

As you respond to people posting remarks on your blog, remember to use your key phrases. Click this link to learn more about posting comments.

working online at homeUse variant anchor text for outbound links: As you build your link popularity make certain to use your keywords as your anchor text. Anchor text tags are the words engine robots use to determine which keywords to rank on.

It is advisable to use variants when it comes of anchor text. We talked of the variants you can use for internet marketing. These include online marketing, online marketer or internet market.

Linking pages within your site: On site SEO also involves the strategy you use to connect different pages within your site. Same site links help search engine Crawl through your blog. It also helps your visitors to navigate through your web pages.

The texts you use to hyperlink within your site are very instrumental in on site search engine optimization. Always use your targeted keywords to connect to other pages in your blog or website.

Sitemap: Always add a sitemap to your blog or website. A sitemap can really help especially when you are using Google Web Master Tools. You will be able to tell which keywords search engines are ranking you on thus optimize on those key words.

Picture alternate tags: When adding images ensure you have described them. This is by including alternate tags and descriptions.

You can attract targeted blog traffic when your images are ranked. Therefore, upload images and ensure they are SEO friendly.

Once you have observed the above online page and on site SEO techniques, you need to look at link building or outbound linking. This is also what is called external optimization. On later posts we shall go into step by step best strategies of boosting link popularity.

With these techniques of onsite SEO your site will be on wings as regards to organic traffic. If you can be on page one of Google, Yahoo or Bing then you will definitely gain blog traffic and thereby make money from home.

Note: WordPress templates are the best to use when it comes to on site SEO.

Follow the links below to learn more about online marketing tactics.

Top Marketing Strategies Ensuring Business Success

Top Marketing Strategies Ensuring Business Success

The success of your offline or online business is determined by the marketing strategies you adopt. You can have the best products and services but if no one knows of their existence then you won’t make any sales. guaranteeing

For you to succeed in business, marketing should always be at the back of your mind. On this write up we are going to see some of the best marketing strategies that will take your business to the next level.

Here are 10 marketing strategies and principles that top business entrepreneurs use:

1. Pricing: Research show that many firms compete to offer their customers the best deals in terms of prices. This in the process has lead to some companies to close shop due to making losses.

If you are starting your small business today, you would be better off competing to offer quality services in a unique way rather than offer competitive prices. This way you will stand out from the rest. The idea that low pricing results in higher sales volume is completely misplaced.

People appreciate high quality products and are ready to pay the cost. You cannot expect to come up with a unique and quality service and start selling it at a throw away price. This will confuse customers and they will lack confidence on what you are offering.

2. Inform rather than sell: One of the best marketing strategies is to educate. The more you inform your target audience the higher your retain visitors will be and the more online presence you will get.

It is better to share as much information on your products rather seeking to make more sales. Studies have proved that as you educate your customers, they are more likely to come back for other products you have to offer.

3. Communicate: The secret to business success is to constantly communicate to your target audience. This is what has made blogging one of the ideal online marketing strategies.

Blogs help you to relay information on a daily basis thus help you increase online sales leads. No matter the niche, business success is determined by the way you communicate and how you do it.

It does not signify that you have to be over cautious, but rather wear the shoes on your target audience as you communicate.

4. Incorporate different marketing strategies: Planning is critical when it comes to marketing your business. There are many good marketing strategies but it does not mean that you must use all of them.

It is advisable that you pick about 4 or 5 marketing tactics and implement them. The problem of using so many marketing strategies is that they will overwhelm you.

Work with few strategies that will capture your target audience and make certain you become the best in those tactics. There is no way you can be successful by been a jack of all trades.

Marketing is about been unique, consistent and relevant. Do not complicate your life by implementing all you read on the internet. It is better to have a decisive action plan and meticulously work through it. Marketing is about perfection in the few strategies you choose to work with.

5. Be Unique: If you want to get online presence, credibility and be considered an expert in your niche you have to be original and unique. When you are unique, you do not have to shout at the roof tops to generate traffic to your site.

You do not have to be 100% unique or original, just been 10% difference for your competitors is enough to thrust you in the lime-light.

6. Build relationships: Doing business is more about relationships than getting more customers. Relationships help you to get return visitors and more so ensure your business goes viral as people talk about your products and services.

marketing strategiesYou also need to work with like minded people; surround yourself with people of whom you share the same interest. You do not need to be in direct contact for you to learn from others, reading articles from top bloggers in your niche can push you to the next level of business success.

Comment on other blog posts and you will gradually form a bond with people in your niche. You just never know who will be reading your comments thus thrust you forward.

7. Be up-to-date with the latest marketing tactics and news: Today, the marketing arena has become so murky that marketers have to constantly stay up to date. Gone are the days when appearing on the first page of Google was like a walk in the park.

It is the high time that marketers used new marketing strategies. Some of the techniques that used to work before no longer apply in the business circles anymore. Currently, blogs and social media sites are dominating the cyberspace.

It was not long ago when online marketers were caught off guard with the Google Panda Updates.  According to speculations, next year there will be other major changes in the Google algorithms. That is why you need to keep yourself updated with the happenings in the online marketing arena.

Subscribe to marketing strategies RSS feeds and Google Alerts so that nothing every gets you unprepared. (To subscribe to more up-to-date marketing strategies enter your email address in the section provided on the right side bar.)

8. Network Marketing: If there is one industry that has produced most millionaires in the shortest time possible it is definitely Multilevel Marketing (MLM). Some experts may differ with this point, but am yet to see an industry that can match MLM.

The secret to succeeding in MLM is to find one reputable firm and run with it. This issue of focusing on many MLM companies is what has made most people think network marketing does not work.

9. SEO Traffic: There are many ways of marketing on the internet therefore you have to stop this over reliance on search engine organic traffic. Social media sites and article marketing directories also are a great source of online traffic.

SEO traffic is gradual and is dependent on many factors, hence work on other marketing strategies that increase your SEO value and you will kill two birds with one stone. For example; article marketing will help you build backlinks and at the same time generate direct traffic.

10. Thought pattern: To be successful in business you need to think positively. Come up with goals that will help you achieve success in whatever you are doing. Your dreams should not be afterthoughts but rather they should be the first thing you think about everyday you wake up.

Business success is about setting very high targets. Just as the adage goes, “Aim for the sun and you might hit a star”. Focus and commitment is the key to success.

Conclusion: The internet is a jungle and only the people who are tactful and dedicated will succeed. Whether you have a big or small money making business, your accomplishment will be determined by the marketing strategies you adopt and how you implement them.

What are your views about these marketing strategies? Feel free to share this article using the social buttons displaying on the left of this blog post.

Olympics Games 2012 In London Sends A Chilling Message To Entrepreneurs

Olympics Games 2012 In London Sends A Chilling Message To Entrepreneurs

This week saw the beginning of a journey to stardom for all participants of the London Olympic games 2012. The buildup to the Olympic Games has been intense with athletes pushing themselves to the limit.

Athletes are not the only ones who have been anticipating for the Games, fans from all walks of life have been talking of their favorite athletes who will turn up the heat.

Just like the soccer world cup, the Olympic Games are held after every 4 years. Great athletes from over 200 countries gather to showcase their talent in various disciplines.

This disciplines range from track, field and indoor events. African pride themselves of having dominated long and middle distance events on the tracks for a long time. In the London games they are expected to do the same.

Americans of the other hand are known for the short races but with Usain Bolt around the party is bound to be spoilt. But they still dominate the indoor games such as Basketball where they have been a powerhouse for years.

For a while let us go back in history and see when the first Olympic Games where held. This dates back to 1894 when the first Games where held in Greece. This was after the foundation of the International Olympic Committee (IOC).

The games have been held in several countries since then but London will be the first city to host the games three times since the inception of the games.

You may be wondering what’s up with me talking of the Olympic Games and yet my site is about online business. If you think I’m a guy crazy about sports you are not wrong.

Since childhood I have really loved sports with soccer being my best game. Though I cannot play soccer as I used to when I was younger, the games have shaped the way I do business.

As the world comes to a standstill to watch the games, what is there for business people to learn? The athletes will break sweat and push themselves to the limit. Let me ask you, is that the same thing you do with your business?

Entrepreneurs, is it the high time you picked a leaf from the young people who participate in the Olympic Games. Some of us approach business casually and hope money will rain down on us.

London gamesLet be burst your bubble, success does not just come; you have to go out of your way to get it.

Here are the lessons that every entrepreneur both online and offline should learn from the ongoing Olympics games:

a: Everybody will be watching: Billions of people from all walks of life will be tuned in to watch the games. Both the young and the old will be rooting in for their favorite athlete and hoping they will bring in at least a medal.

This fact cannot escape the minds of the athletes as they prepare to compete. Therefore, each competitor has to do their level best and win over even more fans. A win means hitting the paper headlines and the more people talk about you the better the victory.

You as a business person knows so well that the more fans you have the better your business will be. This calls for providing your audience with the best business model that offers solutions to their needs.

The better your products or services are the more customers will keep on coming and more importantly talk about you to others.

Do you want to go viral on blogs, social sites and forums? Then remember that customers are watching every move you make.

b: Have the right mindset: When the athletes are taking to the tracks they all are looking to cross the finish line first. But there is no way they can expect to win if they are not prepared.

With good preparation you will have confidence thus have the right mindset. Having confidence that you will emerge the win and you have not prepared is like giving yourself false hope.

For an athlete to be picked to represent their country they must have proved their worth. This means that they have trained for years to get to that level of success.

As a business person, be it offline or online business, you cannot expect to be a winner if you do not have the right mindset. You have to be prepared to take on the tides that come with doing business.

The notion that earning an income online is easy has blinded most people to rush into internet business. The result is that most of them bow out of the race when faced with the first small huddle.

You need to equip yourself with the right knowledge and tools when going into business. This will help you both mentally and physically.

Proper preparation ensures you build confidence which you will need when the going gets tough. For example, knowing that business takes time to build and that you are bound to come across challenges will help you to hold on until you achieve your goal.

c: Pay the price: During the London Olympic Games opening ceremony you could see athletes matching in with smiles on their faces. Though they looked quite at ease the price they had to pay to get to this world class stage was immense.

These athletes go through lots of pain during training. Sometime their dreams are broken when they get injuries, but they still find the energy to pick up themselves and start all over again.

The young men and women competing in the Olympic Games have what I call the never die mentality.

It is this same attitude that entrepreneurs need to possess too. When you get into business you will face some ups and downs but these obstacles are not supposed to break you. Instead use the challenges you encounter to build business muscles.

This reminds me when I loaded a template that had errors that brought down my site. At the time I was ranking very well on top search engines results. I simply refused to GIVE UP and had to start all over again.

It is this element of sticking to your guns that will help you become a successful entrepreneur. You will definitely hit a brick wall once or twice but that does not mean you throw in the towel.

Success is for those who hold up when they are hit hard. The failures you have gone through are set ups for a great and brighter future, be it in sports or business.

d: Set your eyes on the price: Usain Bolt is definitely the fastest runner in the 100 meters but that does not mean the other competitors in the same race are not eyeing the gold medal.

All competitors in all disciplines are eyeing the top podium place despite their earlier performance. This is because they hope to improve their performance in this world stage.

You just never know, the adrenaline at this stage may just push the athletes to beat all odds.

You too need to have the same attitude when doing business. Your target should be to be the best in what you do thus pick the top price. Aim for nothing else but to succeed in what you do.

Passion and believe in your capabilities are components that you need to make it big in the business world. Believe me; it is less crowded and cooler at the top.

e: You have to sacrifice: Apart from devoting time to train hard, athletes also deny themselves goodies that come with lifestyle.

Unlike many people who will pick a burger at the Kiosk on their way to the office, an athlete will follow a strict diet. This is because they have to sacrifice the good things in life to be winners.

You cannot expect to be a good runner if half of your time is spent hanging out with friends at clubs. In order to remain in top shape, Olympians are sometimes forced to disconnect from social life and concentrate on training.

This is the same attitude that a business person needs to have so as to succeed. If you decide that from 9am to 1pm is working time, don’t allow any kind of distraction.

Personally, my schedule is to make sure a write an article every morning. So as to focus I switch off my phone, email notification and facebook in order to concentrate.

This is not to suggest that you should never have fun, of course you can but after you have done your days work. It is good to play and make merry but not at the expense of your business.


Don’t you find is amazing that to some athletes it only take 10 seconds to make millions? But what we fail to see is the money and hours these same Olympians put in training to become winners.

They hire the best mentors, trainers and managers so as to emerge the winners. Even though not all get to the podium, you will see them again hitting the tracks the following year after training even harder.

It is time entrepreneurs started having the same never die mentality. Connect to the right people who will mentor you to become a better business person. This also means pushing yourself to the limit until your business flourish.

As we sit to enjoy the 2012 London Olympic Games, know that those athletes did not get to that level by chance. They paid a dear price.

What do you think you need to do to take your business to the next level? Share your opinions in the comment section below.

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Blog Design For Business Bloggers That Guarantee Call To Action

Blog Design For Business Bloggers That Guarantee Call To Action

The ambiance of a hotel room greatly determines whether you are going to enjoy your stay or come back another time. Our surrounding really matter and thus you should apply the same principle when choosing a blog design.

Make sure that from the first glance readers fill at home while on your blog. Make your visitors have confidence in your site by installing a professional blog design.

Today, there are user friendly templates that you can use without the help of a blog designer. As a business blogger you don’t need to worry about HTML coding, all you will focus on is generating quality content.

The main thing you want to achieve from a business blog is to make sales. Some of the elements that determine sales conversion include easy navigation, readability, call to action and blog design.

For those who have been following my blog, I’m sure you noticed that I haven’t update new content for 3 days now. This is because I have been working on a new template design for my blog.

Kindly submit your opinions in the comment section appearing below this article regarding the new design and let me know if you prefer this or the previous design.

I must admit that for a long time now I had been contemplating of changing my site design. If you thought it was touch and go, think again. My fear was that I would lose some of my visitors who would think they have landed on a different site.

Rebranding your business blog is not easy especially when you have high traffic. For a while your bounce rates may go up and thus you need to have a strategy of gradually moving to your new design.

Though I wanted to change my logo, I thought it prudent to maintain my logo for a while before I change it. Thereafter, when my visitors are used to the new design of my blog I can then get a new professional logo.

The other alternative of maintaining your site visitors is providing a link that allows them to view using the old design. The link can be available for a month as they get accustomed to the new look then you can remove the link to the old version.

Business bloggers are now and then re-branding their blogs and the main reason of doing this is to increase visitor activity. The way you design a blog determines the call of action by your blog visitors.

So, let as discuss some fundamental attributes of a perfect and professional blog design:

Choose your color theme: Depending on your niche you have to carefully choose the colors to have on your blog. Unless your blog is about fashion trends or children stuff it is advisable to work with 3 colors at most.

Make sure that the minute someone lands on your blog he/she can tell right away your dominant theme color. The best place to achieve this is on your header.

It is also imperative to pick colors that match since it will make your blog look organized. Selecting colors that don’t match will result in your site appearing too busy, thus have a negative impact to visitors.

Once you have chosen your theme colors ensure that you use them all the time even when you decide to change your blog design once again. This is what is called online branding.

Logo: A big percentage of blogs out there do not have a logo. Maybe it is because they are newbies or they are just ignorant of the fact that logos play an essential role in online business.

Again, the colors you choose matter when it comes to designing a logo. Pick the same colors as your template theme.

It is recommended you spend some money and get the services of a reputable and professional logo designer. A logo is something you intend to use for a long time thus it pays to have a quality logo design.

Work with a light background color: Readability is very critical if you are going to keep people on your site. Therefore, do not pick a pale background color since your content may not be legible to people with poor eyesight.

Some of the calming background colors to incorporate include white or soft white.

online brandingBuy a professional template: There are many free blog templates you can pick and still your site would look great. But for you to leave a lasting impression and improve your blog ambiance you are better off buying a professional blog design template.

Make certain that the once offering the template have a good support team to make sure you fully optimize your blog appearance. The template should also be SEO friendly and this is why most blog designers recommend wordpress templates.

A good template should also be user friendly where people with no experience in coding can easy work with.

It is therefore recommended you read reviews, checkout what top bloggers are using and visit forum sites that discuss blog template design so as to make the right choice.

Here are some of the recommended sites to purchase premium wordpress templates:

Ultimate Blogging Themes


Lifestyle Theme

Theme Forest

Studio Press

buy customized themes

Pick easy to read font style: Another element you need to consider when designing a blog in terms of readability is font style.

It is recommended that you select one font style that you will use throughout your blog. Using different styles will make your site look disorganized and crowded thus will confuse readers.

Personally I love Tahoma but there are other font styles you can work with like Arial, Georgia and San-Serif just to mention few.

Adjust to the recommended font size: Pick a font size that can be read with people with a 20/20 vision.

The recommended body content size is 14 pixels. With this size your site visitors will find it easy to read your content. Furthermore, your call to action will be more effective since people can quickly get what you are telling them to do.

Did you know that font size also contribute to your online branding? Yes it does hence work with one font size and style.

Plugin installation: Any blog designer will attest to the fact that wordpress is the best for people seeking to blog for profit. The reason for this is because of one simple fact, availability of plugins.

Plugin are known to perform various task from automating your ad placement, increasing blog activity, improving SEO ranking, enabling social activity and monetizing your blog among other important functions.

I discovered while designing my blog that there was no page counter. Before, I would be forced to look for a website coder to get this done but all I did was to get a plugin and wow! My site has a page count.

Easy navigation: One of the ways to make people take action is to ensure they spend more time on your site. Apart from linking related pages, ensure that visitors can locate your menu within 3 seconds of landing on your blog.

As you consider the template to use, an attribute you seriously need to look at is ease of navigation. Choose a template that has a category bar appearing at the top preferably at the header.

Ad placement: The reason for creating a business blog is to make money hence advisement is a critical aspect to consider.

A good blog design should allow you to rotate and place advertisement at strategic positions. I recommended you try using Ad injection or upload Cranky Ads (both work with wordpress templates).

Read more about how to position your advertisements within your blog.

Bonus points:

Short paragraphs: When writing blog post use short sentences and paragraphs. This makes your content easy to read and digest. In addition, it improves your blog overall appeal.

Usually, people feel intimidated when they come across long paragraphs. Research has also shown that short paragraphs play a major role when it comes to visitor instruction intake.

If you want to be perceived as a friendly blogger try and work on your content structure and arrangement.

Hot introduction lines: The first words you use when starting your article count a great deal since they will determine if a visitor will read on or click the close button.

Therefore, as you work on having the best looking blog design, capture your target audience by publishing content that is interesting to read.

Use phrases that act as pick up lines where you give your readers no option but to read on.

Conclusion: Uploading a new template does not mean you are done. You have to keep on testing and tweaking to see what works best with your target audience.

Never stop researching for ways that would make your blog visitors increase their activity on your site. This is the only way you get your Return On Investment (ROI) especially to online entrepreneurs who blog for money.

My journey to improving your blog appearance and performance has just started.

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Author: Stephen Kavita

Pin Pinterest To Revolutionize Social Marketing Through Social Mentions

Pin Pinterest To Revolutionize Social Marketing Through Social Mentions

Just when we thought we are done with social media sites, another one which seems to be doing so well against all odds has joined the social media arena.

Going by the way people are talking, Pinterest is proving to be very popular with most folks. The word is, pinterest is dangerously addictive and if you are not careful you can easy waste all day on the site.

Time and time again, we have talked of how images pivotal role in online marketing. Both still and moving pictures have a unique way of communicating to audiences. The reason behind this fact is because there are some things that are better said in imagery than in text.

As we speak, pinterest has over 3 million subscribers who have registered through facebook alone and the number is increasing fast. Now employers have another mountain to climb, apart from blocking employees spending endless hours on facebook and twitter, they now have to find a way to prevent them from wasting more time on pinterest.

If you are not aware, Pinterest is a new social bookmarking site where users can “pin” (share) images collected from different websites. The images are arranged in different categories known as boards.

The power of social media is in the ability to connect with other like minded people. On this new site you can follow other people in your niche, distribute content, post comments and tag.

To crown it all, the people following you will get your updates immediately you update your profile. Another bonus of pinterest is the ability to share your pins on facebook, twitter and Google +.

In case your target audiences are the type of people who are moved by imagery, then you better head to pinterest right now and register an account. Though not so many people are register as of now, by the look of things many businesses will be rushing there to see if they can acquire new customers.

Experts who have profiled the behavioral patterns of the people on pinterest say that most people visiting the site are maybe about to get married thus searching for the perfect wedding dress, looking for a house to buy or searching for the latest fashion trends.

This is an indication that pinterest is a site that influences people to make decision on what to purchase. Hence, a captivating image will elicit clicks from potential customers who you can easy turn into loyal customers.

The power of pinterest pins is the ability to combine both sharing and visual content to capture your audience. Here is how pin pinterest works.

Reasons why Pinterest is important to online business promotion:

* Generate quality backlinks: This is what SEO experts are smiling about every time pin pinterest is mentioned. Anytime someone decides to pin an image from your site on their board, the link to your webpage is automatically picked.

This means that the people who will be clicking on the image that contains your link will be directed to your site. It also means that as people share the image, they will be spreading your link thus helping you to build your link popularity naturally and that’s what search engines love.

* Social mentions: The more interesting images you post on your board the high the chances that people will talk about your pins. With time you will have people discussing about your images and website on pinterest as well as facebook and twitter.

As you all know, search engines are moving towards ranking sites using social signals. Therefore, you need to rush to pinterest and post intriguing images that will increase your social mentions and it will not take long before you appear on page 1 of Google, Bing and Yahoo.

Note: If you want to know if people are pinning your content enter this in your browser: http://pinterest.com/source/yoursitename.com/ (replace “yoursitename” with your web address)

Branding: Are you trying to build an online brand name? Then you better head to pinterest this very minute. In case you have people on pinterest who adore your products, they will help you by pinning your images on pinterest.

It will not take long before you have a loyal fan base thus build a name for business and products.

Get online visibility: Google talks of leveling the playing field all the time but they need to pick a leaf from how pinterest does it. If you search for a phrase like mobile phones in the top search engines, you are more likely to see the big brands featuring on the first page.

That is different on pinterest since the search results keep rotating depending on what has been posted. This means that small home based business can find their products on the first page of pinterest.

Are you looking for new products, fashion trends and companies? Then the place to head is Pinterest. This is not the same on search engines since the big brands have dominated most of these top quality keywords.

I believe that there are small and upcoming brands that have new and better ideas but they get very little attention from search engines. But on pinterest where the results keep changing every time new pins are submitted boosts the probability of getting new products.

pin pinterest

Strategies of boosting your online visibility through Pin Pinterest:

1. Use large pictures: Unless pinterest change their site structure people who submit large images seem to be getting more audiences and re-pins. This is probably because huge or tall photos take up more space thus get noticed faster.

2. Create boards related to your niche: So as to attract the right crowed to your pins thus generate targeted traffic to your site, pin images that are relevant. Have different boards that touch on various topics relating to your industry.

For example, if your area of operation is online home based business, pin on topics that also relay information about how to work offline from home. If you have a site about marriage advice, you can also post picture about wedding gowns and so on.

3. Pin interesting stuff: The dominant element in pinterest is image. Therefore make sure your pictures are engaging, exciting and captivating.

People are generally drawn to images that touch their emotions, add some kind of value to their lives and relate to certain trends. If your images have connotations that relate to human basic needs which are happiness, wealth creation or wellness you will have harnessed 90% of pinterest.

4. Call to action: Since pinterest is all about images the only place to get people to take action is through your images titles. Your titles should sound something like this “How to get started in blogging” or “Guidelines on how to launch your business online”.

Make sure that your titles are descriptive to a point of engaging your target audience. You can also make your audience to ask questions by how to phrase your titles.

You will elicit more clicks and re-pins when you pin stuff that seem to benefit your audience. Try to find ways of making your viewers part of what you have posted by telling them what to do using your titles.

5. Optimizing your pin pinterest: The same way you need to optimize your image description file, you should do the same when pinning stuff on your board. Apart from adding keywords in your title, you should also include your keyword phrases in your description.

Here is where you need to be tactful by making sure you optimize your images. Hence, mention your targeted keyword phrases that relate to your pictures.

Note: Your description should be short, preferably not beyond 200 characters. It has been noted that a description which has these number of characters gets better ranking and is more likely to be re-pinned.

6. Include a Pinterest share button on your site: For those who know the value of social media and the viral marketing potential that come with it, have included facebook, twitter, LinkedIn among other social media buttons on their websites and blogs.

In that list of icons, you should also include a “Pin It” button. If you have a wordpress blog, already there are great plugins that can help incorporate the Pin It icon on your web pages.

By the way, even before you open an account on pinterest you can add the button and your visitors that already have accounts can be putting your content and products on their boards. That is the beauty of social media marketing, other people will help you to market your site and products.

7. Do unto others what you would what them to do unto you: This is a simple thing to do but very few people actually implement. People assume when you pin other folk’s stuff you are helping them. But did you know in order to get noticed you have promote other people’s stuff?

Therefore, tweet, follow, share, +1 and pin others work and they too will return the favor if not now in future.

Bonus: By adding links pointing to sites belonging to influencers will drive traffic to their site thus get to know about you and in the process they will also point back to you. The same applies to pinning and other social media sites.

8. Talk to your friends, colleagues, family and employees: The best way to go viral faster using pin pinterests is by getting the people you know to share your stuff.

Tell your friends, employees and family members to register an account on pinterest and then post your content on their boards. For it to be more effective, show them how to optimize their user profile details so as to connect with the right people.

Conclusion: It is obvious that social media is slowly but surely taking over the internet especially in the area of marketing.

Rather than putting all your eggs in one basket called SEO, which of late has become so frustrating; use social media marketing sites to promote your content and products. This is the best fall back plan in case a new search engine algorithm comes knocking at your door.

Now, apart from +1, tweeting and sharing you can also include pinning it. Get as many channels as possible for people to mention your social activity and you will take your business to the next level.

What are your views about this new kid in the block called Pinterest? Have you included it in your online marketing arsenals? Tell us how its working for you so far in the comment section provided below.

You can get more helpful content on how to market online; enter your email in the section provide in the sidebar or below.

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Author: Stephen Kavita

Targeted Web Traffic vs High Volume Untargeted Traffic

Targeted Web Traffic vs High Volume Untargeted Traffic

If you were given a choice between getting high volume of untargeted site traffic or low but targeted web traffic, which of the two would you opt for? From the articles that most people publish on their blogs, most bloggers would settle for high volume of traffic.

The thought that runs through most online marketers especially newbies, is that the more traffic one generates the higher the chances of generating online sales leads. This may be true to some extent, but it is good to ask yourself if the traffic you are generating is adding zeros on your check.

When the question of whether to get high targeted web traffic or just high volume of untargeted traffic was posed to a group of people, a big percentage opted for high volume traffic. Therefore, it came as a surprise when an expert on SEO said he worked to drop his organic search traffic. He was even more excited when his site organic leads dropped by 40%.

How would you celebrate when your traffic was going down? How is less search engine traffic better than high traffic?

Less Web traffic but targeted

On this article we shall see just how generating targeted web traffic is the best strategy for people who want to learn how to work online and make money.

A look at advertising campaigns on Google Adwords indicates how people would pay millions of dollars to get targeted web traffic. There are some keywords where marketers pay up to $50 per click. Would you pay that much if you are not going to get your return on investment? Of course not.

There is an aspect of online business called Bounce Rate that most webmasters really ignore. Bounce rate signifies the duration that visitors spend on your site. The more your website or blog retain visitors the more money you are going to make online.

The sites that generate more income are the ones that have a low bounce rate. Therefore, sometimes it can be more beneficial to your work from home blog when you have less traffic. The same applies when you have less search engine leads.

But the question is; when is less search engine traffic good for online business?

You can be directing a lot of traffic to your blog but it would not be profitable if you are generating the wrong kind of traffic. It is better to attract less online leads that are targeted.

getting targeted web traffic

To give you a scenario, you have a blog that seeks to sell affiliate products that are related to generating income from home. It would be counterproductive to target web traffic from keywords that are not related to income generation.

Though you can work hard and rank for very competitive and high value key phrases, if the key terms are not relevant to your niche then you can expect to have a high bounce rate. The measure of online marketing success is not increased organic traffic but rather attracting targeted web traffic.

Of all the traffic generation techniques, search engine optimization is definitely the best. But organic traffic can turn out to be ineffective if you just generate any kind of traffic at whatever cost. An important question you have to ask yourself before starting your SEO campaign is; who is your target?

targeted web trafficYou have to synchronize your web content with the keyword phrases you are seeking to rank on. It is possible to be the best in search engine ranking but end up making very little cash online. What is the point of generating high volume traffic and then report low sales volume?

It can be quite frustrating when lots of people are calling in about your products but no one is buying. This is what will happen if you seek to rank on keywords that are not related to your niche blog. Earlier we mentioned about a blog on how to generate income from home; it would be of no value for such a niche blog to target a keyword like online games.

Though this is a high ranking keyword, you cannot expert to generate any money with that term for a blog on making money. Hence, as you work on generating organic traffic you need to factor in important optimization guidelines like how to attract targeted web traffic.

For you to get top rated and targeted web traffic for a blog about earning income online from home, you should seek to rank for phrases like work from home, home based business, work at home online jobs, working online and so on.

If you are seeking to make money online try and avoid using terms like “free”, “ideas”, “advice” e.t.c. This may be high ranking key terms but not from people who are ready to spend money.

It would be preferable to spend half your time online determining the right keywords that would generate targeted web traffic which converts. In short, settle for keyword phrases that attract high end visitors.

Summary: The most important element of increasing your conversion rate is not traffic quantity but rather quality of traffic. Instead of spending a lot of time seeking to rank on low quality keywords, work online to optimize your blog to rank for targeted web traffic.

For you to make serious money online, you need to target serious people that are ready to spend serious money. Remember to also have quality content and products that offer serious and workable solutions.

Search engine optimization is a vital marketing tool if only webmasters use the right approach. Evaluate your approach to SEO and make sure your strategy only attracts targeted web traffic from today onwards.

Google Advertising Revenue vs Search Organic Traffic

Google Advertising Revenue vs Search Organic Traffic

If you ask me, google has done a lot when it comes to improving user experience. Apart from offering online markers avenue to promote their products and services through google advertising channels like Adwords, their search formula has been able to get rid of spammers.

But when you look on the other hand there is much they have done to really do away with crappy content. These same spammers have amassed a lot of cash and they are the ones able to afford google advertising.

How many times have you clicked on a google advertisement only to find the site has nothing to offer? The worst part is that some of the keywords that these useless sites feature on are very high paying keywords.

As we speak, this is no rumor anymore, google has update their algorithm to measure sites’ ad-to-content ratio. In short, it means more sites with quality content may hit the sand box once again.

The sad part is that the people google is seeking to remove from their search result already made their cash and now they are using google advertising channels to rick in more dollars.

Why is Google so concerned with changing their algorithm and they are doing nothing to regulate their google advertising platform? Is it that their agenda is to make money and only appear to be doing something by constantly pulling down legit small online business entrepreneurs?

It is true that crappy content needs to be removed from search results, but it should not be done at the expense of hard working business people. Google needs to find ways of only dealing with spammers and leave small online home based businesses to thrive.

google advertising revenueFor google to prove that they are not only out to make money from their google advertising avenues; they should also work on getting rid of people promoting sites with useless content. As they keep announcing their algorithm updates to take care of certain type of content, the same should apply to advertising.

Otherwise, it is counterproductive for google to do everything possible to remove useless content in their search results only for the same sites to reappear in their google Adwords.

Allow me to pose a challenge to google; here are your updates over since 2009.

2009 “Vince” update

2010 “Mayday” update

2011-02-24 “Panda” update

2011-05-10 “Panda 2.1” update

2011-06-16 “Panda 2.2” update

2011-07-23 “Panda 2.3” update

2011-08-12 “Panda 2.4” update

2011-09-27 “Panda 2.5” update

Can google now show us what they have done since 2009 to regulate the type of ads been shown to internet browsers.

What is your take on this topic? Share your views in the comment section provided below.

But one thing that google has really done is to try and deliver rich and relevant content. They may not be 100% perfect but to some extent they have gotten rid of crappy content in their search results to some extent. With some many algorithm updates you would expect so.

It is now high time google shows the world that they are not all about money. They should not concentrate too much on search formula and forget to deal with their google advertising docket.

Latest financial report indicates that in Google’s revenue, about 97% is from google advertising. Could this be a sign that google is only there to make money from their advertising programs? Let us hope not!

google adwords advertising

Check out these figures, from a keyword like “insurance” cost per click is $54.91 while for a keyword like loans cost per click is $44.28. Do you think a small time business person can afford to pay search rates?

The big firms are the ones who are not feeling the change in algorithm updates. Most of them have resulted to forgetting SEO marketing and are now more than every capitalizing on google advertising.

On the other hand, small home based businesses have been completely kicked out of the equation. Cost of google advertising is out of their reach and the only source of marketing their sites, SEO, is also slowing becoming a mirage.

Google needs to remember that it is these small business people who got them to the top. Right now only big companies and those people who made money from spamming and ranking high are dominating google advertising. Why? They make enough money to last them a century of google Adwords advertising.

You may be thinking that am the only one raising this issue, but there are many others just like me. Aaron Wall posted an article titled “Forget About SEO”. He was advising online marketers that the only way to maintain web presence is through google Adwords.

David Jackson also retracted from an article he wrote showing how Google has endeavored to ensure internet browser got relevant and quality content. Read his article titled “Is Google’s Advertising Destroying the Sanctity of Search Results?

Then there was Stephen Dow of NeatSpeak Solution who published a write up with the heading “Google Panda: Hurting SEO and Search results For Increased Ad Revenues”.

Google’s move to improve search marketing is noble I must say, but on they need to slow down and rethink their strategy. The more SEO experts, webmasters and bloggers keep on complaining, the more they get the company into a quagmire.

Sooner rather than later, other search engines will take advantage of these complaints to capitalize and overthrow Google from the pedestal they are sitting on now. We have seen big firm that looked untouchable come down and google is no exception.

It is sad that while sites; some of them with top quality content lose online revenue due to the latest Panda update, google advertising recorded even better results. What is google doing to reinstate the sites with rich content back to top ranking?

Conclusion: In the 90’s search engine optimization was the one thing that helped small blog to get to the top. One example is a site like 2createawebsite that belongs to Lisa Irby. But today, getting top ranking is like trying to sell sweaters in the desert.

All is not lost, even when you see big websites like Build My Rank, SEO Link Monster and Authority Link Network been de-indexed, you have a chance to rank high on Google.

The reason that these sites were hit is because they became too popular and thus fell in Google site review box. There are still other similar sites sitting pretty on Google search results. This is an indication that Google algorithm is not all knowing as they would like you to think.

The secret is simple, generate rich content and try to get quality backlinks to your site. What Google is trying to do is punish big websites thus provide a level playing field.

As a small online business entrepreneur, you have the opportunity to turn the tables and rank high. Therefore, get to work and give your target audience and Google what they want.

Am sure this article will go a long way to help your friends learn something new. Click the social buttons on the left to share this blog post with your friends

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Web Content Management – How To Write For The Web

Web Content Management – How To Write For The Web

Two things that you have to consider when coming up with web content for your blog are:

a. Your content should be friendly to search engines: Creating optimized content will ensure you get organic and targeted traffic. As you write for the web, the traffic you generate will help you make money with ease while working from home online.

b. Human beings need to understand what you have written: Remember search engines will not buy your products, but people will. Therefore, your web content needs to be readable to your target audience as well.

The use of plain language is a critical element of web content creation. Understand that both newbies and experts will be reading your content and you want to reach them all. Plain language means creating content that can easily be understood by all your readers.

Good content is where you try and meet the needs of your readers. This can be achieved through your blog titles, knowing geographical needs of an area you want to target or understanding the needs of a certain group of people e.g. profession, class or age.

To better understand your targeted audience you have to relate with them regularly by updating your web content. As you keep on blogging, you will start getting comments and it’s from these remarks that you can offer web content that addresses the needs of your readers.

Once you have known the needs of your target audience, publish your information in a timely, sensible and proper style. In addition, your web content should be objective, centered on integrity and more so meeting the needs of your respective target visitors.

How to know the needs of your target audience:

The day you will fully understand the needs of your blog visitors then making money online will be easy. Understanding your audience will help you in web content management thus making your blog useful.

The first thing before you create content you need to research.


Ask yourself these questions as you write for the web:

–          What are visitors looking for on your blog: Normally, best way to determine the articles to write about, is by publishing on a regular basis. As you update your blog, readers will begin sharing their opinions and it from that you will gather ideas on what to talk about.

A site like Yahoo answers can also go a long way in helping you know what people in your niche need. Remember the secret to working online is solving people’s problems. When you offer workable solutions then you will earn income from home with ease.

–          What is it they already know: You have to realize that the blog traffic you attract will be from different sources, locations and groups of people. Some will be savvy about what you are sharing while others may be newbies to your web content material.

Again from the comments shared on your blog content you will be able to gauge the type of visitors     that come to read your web content.

–          What is the level of your reader in terms of expertise: Every niche has some sort of expertise that one has got to have in order to get a market share. It is also vital that you learn the level of understanding of your target audience.

In some niche you may be forced to use professional terms since the audience may be very learned people. This is where use of jargon can come in handy; a good example is a niche to do with software programming.

How to implement web content creation:

1. Understand what you are discussing: As you are researching for web content to offer your readers, you need to first digest it and fully understand it. It would only confuse your readers if you publish content that you do not even understand.

The best practice of understanding your content is implementing what you write about. If you decide to talk about a certain work online marketing strategy like article writing, you need to write several articles before you can share convincingly about article writing.

There is a saying that goes “Practice makes perfect.” The more you do something the better position you are in to discuss about it.

2. Come up with content that meets your readers’ needs: Always seek to satisfy the needs of your readers as you write for the web. This is what will help you gain online reputation thus build an online brand name.

In every niche there is always a certain need that has not been met. In addition, there are new things that come up in every industry. Both these situations are an opportunity for you to address the needs within your area of business.

Therefore, you need to be up to date with what is happening in your niche. This you can achieve by subscribing to RSS Feeds, niche newsletters and following tweets of influential bloggers in your niche.

How to best organize your web content:

–          Talk from your heart: It is always advisable to choose a niche you are passionate about. Some people target certain niches just because they heard someone mention they can make more cash. This is the wrong approach.

web contentBlogging on issues you have expertise in and are passionate about will mean you keep creating web content even when you are not making money. In most cases, it may take time before you begin attracting good traffic. This goes to show if you select a niche you are NOT passionate about you will lose hope along the way.

–          Keep it short and to the point: The best practice of web content management is keeping it short. I have visited some blogs that have very long paragraphs and this is not recommended. Short paragraphs make it easy for your readers to scan through your content.

From the word go, readers need to know what your web content is all about. Therefore, as you draft short paragraphs make sure you go straight to the point. The use of bullets or writing in point form will also make it easier for readers to scan through your content.

–          Avoid use of jargon words: You need to realize that some of your readers may not get what you are talking about if you use difficult words. Write in plain language that can be both understood by rookies and veterans in your niche.

As earlier mentioned sometimes you may need to use some jargons depending on your niche. For example, if your target audiences are doctors, you may be required to use certain terms that only doctors understand.

–          Use links leading to other web content on your blog: Sometimes you may be required to explain more and this is when it is advisable to link to other webpages within your blog content. When you link your blog content, your site will be user friendly and also help search engines crawl your content.

The easier it is for your target audience to navigate through your blog, the more you will succeed in reader retention. As all bloggers know, the more time people spend reading your web content the more likelihood of making an online sale.

–          Use relevant images: It can be quite boring for reader to scan through endless written content thus it is advisable to break the monotony. Remember that written content is the not the only way to disseminate information.

The other forms of blog content include videos, images, podcasts, tables and the like. When adding picture or videos within your text, it is best that they are relevant. For example, you cannot add latest fashion design images on a blog talking about farming or how to work online.

–          Come up with effective and relevant titles: The title of your web content plays a vital role in information management. Your blog headline is the first content that your readers and search engines will come across. The title determines if people will read your articles or not.

Take time to research on titles to use on your blog. In addition, ensure that your titles contain your targeted keyword phrases.

Summary: When you are writing for the web always use the rule of two. This means:

1. The first to words of your article title should define the web content in the body of your post.

2. By reading the first two sentences of your post one should know what your article is all about.

3. Your first two paragraphs should contain the best content of your blog post.

Alternative Web Business Marketing Techniques Other Than SEO

Alternative Web Business Marketing Techniques Other Than SEO

Never have I ever seen such panic in my online business life before. When google started releasing their SEO algorithm updates, things become thick in the web business marketing world.

Webmasters and bloggers went on a rampage to redesign and re-strategize their marketing approach. These entire craze was in an effort to remedy the drop in SEO ranking.

If you didn’t know, Penguin and Panda showed no respect as the updates hit both small and big time sites. As things stand, do not celebrate just yet, you may be the next one in line.

Time and time again, we have told you to take full control of your blog. This you do by purchasing your own domain name and web hosting. Your business will never reach its full potential if you run around the internet with free blogs such as blogspot.

The same also applies to internet marketing; do not place all your eggs in one basket called SEO. Yes! Traffic from Google is high and if you optimize well you will attracted unique visitors. But you need to ask yourself, what happens if today the Google axe came calling?

Before it was Panda and Penguin, the next spider or is it animal, google will call its update you may not be so lucky. Rather than running around the internet like a headless chicken, it is time you traffic proof your site.

I’m sorry I may be appearing to be hard on you but the truth has to be told sometimes the hard way. I once heard a politician say “There are only 3 things that are definite and cannot be hidden for long, the sun, the moon and the Truth”.

Going by recent events in the SEO web business marketing arena, anyone can wake on day and find their site nowhere in the google ranking. This reminds me, some years back an online acquaintance told me that he does not bother with SEO and I thought he was losing out.

Today, when I look back he sure had a point. I have not lost my ranking yet but on the flipside I’m not guaranteed of top ranking either.

Maybe you got hit and succeed to recover, how sure are you that the next update won’t send you to the gutter once again. Rather than worrying about the next Google update, diversify your marketing options.

This over obsession about SEO in Google simply has to come to a halt. This does not imply you stop optimizing your content, keyword usage is great but it is even better to use other web business marketing techniques.

If you thought ranking on google is the only way to increase your online presence then you need to read on. It is the high time you took your online business to the next level of marketing. This is by incorporating other web marketing arsenals to your promotion strategies.

Below are some techniques that you can use to market your business as you seek to rank on search engines:

Posting comments: A simple and yet effective strategy of directing traffic to your site is leaving comments on relevant sites. The best way to know which site to post comments is by using a tool like Open Site Explorer.

Take a site that ranks top in your niche and get to know the sites that are linking back using the open site explorer. Visit these blogs and make sure you leave a comment or better still request to be a guest blogger.

The best blogs to leave a comment are those that have commentluv. Here your latest articles will be featured thus increase the chances of you funneling some traffic to your site.

Note: For you to improve your click through rate come up with juicy titles.

Guest Posting: If you do your groundwork well enough you will discover that within your niche there are blogs that generate good traffic. You can seek to funnel some of this traffic to your site.

Generating content regularly is not easy and some of these top bloggers would love to take a break from their keyboards. This is especially so if you can come up with an informative and quality article that can feature on their site as a guest post.

marketing on the web

The fact that a guest article contains a resource box where you include a link to your blog is an advantage to you in more than one way.

  1. As people read your article they will want to know more about you thus end up clicking on the links in the resource box. This will help you generate referral traffic.
  2. Guest blogging goes a long way in boosting your online reputation and presence. This is especially so if your article is featured on a top blog
  3. It helps build your online brand name.
  4. Since you have to include links pointing back to your site, it will help improve your SEO ranking. Make sure you use your target keywords as your anchor text.

I suggest you try going to sites such as Kissmetrics, My Blog Guest and Blogger Link Up where you can connect with guest blogging sites.

Increasing your opt-in list: One way of making sure that no google updates ever scares you is by creating an email list. With an email management site such as Aweber you will sure take you web business marketing to the next level of success.

The secret is to have an opt-in form on your site. You also have to make sure you include a call to action message telling your readers to subscribe to your list.

Note: The only way to ensure people agree to subscribe to your list is to share compelling and epic content, click here to read more on that. Show your readers that there is a lot to gain by joining your list and traffic will stop becoming an issue to you.

Connecting with other people in your niche: The number one place to build online relationships is on social sites. Any online entrepreneur who does not have an account on facebook, twitter, linkedin, google plus and now Pinterest is missing a great opportunity to market their web business.

You can also link up with like minded people on forum sites such as Warrior Forum. Other top sites that offer free web business promotion opportunities include IBO Toolbox.

Ideally, forum sites allow you to add a signature where readers can click and head to your site to know more about you and what you do.

Offering your expert advice on sites like Yahoo Answers and All Experts can go a long way to increase your site presence and traffic.

Article Marketing: Here we are not talking about using software to spam the internet with unreadable and crappy articles. If you didn’t know, the Penguin update was the last nail in the coffin for spammy articles.

A site such as Ezine Articles to date is struggling to regain its former SEO glory with little success.

The right approach to marketing your internet business using article directories is to first forget about spamming. Generate high quality articles with a good word count: 600 words and above is good.

Then post your articles on top rated article directories. This way you will get your article syndicated on authority blogs and websites.

market on the internet

As for those people who have money, it is recommended you do a press release. If you submit on a press release site like PRweb you can be sure your release will be syndicated on top rated sites.

It goes to show that publishing quality content is the secret of standing out thus generating traffic from different sources.

Offline Marketing: This is a strategy that receives the least attention online yet it is the most powerful means of marketing your business on the web.

If there is someone out there who has a strategy that can outwit Word-of-Mouth please share with us. Personally, I have been giving free blogging advice through seminars and workshops. As a result, direct traffic to my site has really improved.

If you can get people talking about your site you will never have goose pimples every time Google says they are about to release another SEO update. Generate content that address peoples’ problems and your site will be on peoples’ lips.

Other ways that fall under offline marketing include printing a business card, t-shirts or caps that have a link to your site. Just take a job round the park in the evening wearing a t-shirt with your website and you may just win some new visitors.

Every opportunity you get with the people you meet should be a chance to talk about your site. If someone asks you what you do, I hope you now know what to tell them.


Engine spiders should not determine the direction that your online business takes. Focus on the preferences of your target audience by offering solutions and you will enjoy doing business on the web.

In any case, search engine bots will never become your customers. It is humans who will buy your products. Therefore, add a human feel to your content and your site visitors will be happy to deal with a real person.

If Google sends traffic your way that is OK but put more effort to market your web business using other advertising strategies.

If you have other strategies that entrepreneurs need to know about in order to promote their sites online kindly share in the comment section below.

Feel free to also share this blog post to other internet business entrepreneurs by clicking on the social sharing buttons displaying on the left.

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