In order to earn income online from home you need to know how to write online. Content is the one weapon you have of engaging your target audience. Anything else you hear people doing on the web so as to make money comes in second.
I know you are asking yourself, what does writing online got to do with getting the full attention of my site visitors? It could be you have optimized your content to a level that you are generating good traffic. But on the other hand, you want your readers to get more involved and take action. This action can be in form of purchasing your affiliate products, subscribing to your list or linking back to your content.
Whatever it is that you want to achieve from your site, learning how to write online can take your home business to the next level. There are two aspects about writing online that you need to seriously consider.
First, your content should be friendly to search engines. You can have very great content but if your articles are ranking low people may never get to find and read them. This is why keyword research and optimizing of your written content is important.
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Secondly, as you write online realize that human beings are the ones that will be reading your content. Do not concentrate too much on optimization and forget to write for people. If you add keywords inappropriately people will not understand what you have written. In the process you will loss customers.
Here are 4 basics tips on how to write online and get your target audience engaged:
1. Tell your readers to take action: It is always advisable to assume that your readers do not know what they need to do. Research has shown that over 300 million new people surf the internet every day. These are people that are newbies and need to be guided on what to do.
You will be amazed how readers click on a button you tell them to press. Therefore as you write online, in between or at the end of your articles you should ask your visitors to take some kind of action.
The more you engage your readers the more they will stay on your site. If you ask a professional blogger, they will tell you that retaining visitors on your site is the secret to making money online from home.
Some of the actions you can tell your visitors to take are signing up to your email list, sharing your content or posting a comment. But remember, your content needs to be insightful and educative in order to keep readers glued to the end.
2. Writing in the second person: Personalizing your content is one of the best ways of getting the full attention on your readers. Do not treat your articles or blog publications as formal essay papers.
Write online in a way that each reader will feel like you are directly addressing them. An easy way to achieve that is by the use of a simple word, “YOU”. Using the word YOU in your articles, ensures you personalize your content.
Below are two sentences that mean the same but each have a different touch:
a) “Most people face difficulties when it comes to building online presence and generating sales leads to their blogs.”
b) “You face difficulties when it comes to building online presence and generating sales leads to your blog.”
Both of these sentences are well constructed and drive the point home so perfectly. Readers will probably concur with what these sentences are trying to pass on. But with sentence “a” readers will distance themselves and perhaps ask what that has got to do with them.
As for sentence “b” you are directly addressing your reader and letting him see the problems he is encountering. Phrasing your sentences in this manner will necessitate your blog visitors to think and say, “This guy is right in saying so. I should read this article to the end and see what solutions he has provided for me.”
If this is not engaging your readers, then I don’t know what else is? Rarely do visitors read articles to the end; in fact studies show that most people just scan through written content. But if you can capture readers’ attention by personalizing your content, you are good to go.
Again, for them to read to the end your content has to be rich and full of valuable information.
3. Avoid using difficult vocabularies: At all cost, kindly avoid using hard terminologies as you write online. Hard vocabularies usually make you appear as a boastful and a bighead person. This is not the way to get the attention of your blog visitors.
The internet is filled with people from all walks of life and you want to benefit from everyone that comes to your blog. If someone has to get a dictionary to understand what you are talking about, he/she will feel silly and thus will leave your site very fast.
No one wants to feel unlearned or brainless, therefore write online using simple and easy to understand expressions. When writing online use the same phrases you would use when talking to a friend. An article should always seek to make the reader feel like you are having a conversation and terminologies can never help you achieve that.
Having said that, there are some niches that you may be required to use hard terminologies to get your audience and appear learned. These include sites that are targeted to certain professions like doctors, software developers, architects and the like.
4. Write online in point form: Somewhere in this article we mentioned how internet users mostly like scanning through written content. People scan through videos titles, search results and article titles until they something grabs their attention.
This is an indication that you need to take your time to come up with catchy headlines. But what happens once you get people to click on your article headline on a search result?
You need to make it easier for readers to scan through and know what you have written. The simpler your articles are to read the more you will engage your readership.
One of the best strategies of helping your readers scan through your content is writing online in point form. One aspect of expert authors is that they use sub headings, bullets, numbers, and bolding of words in their articles. It is easier for someone to know what your article is about by reading a list of points rather than going through endless paragraphs.
In some instances, you may find that you cannot use bullets in your articles. Instead of forcing the bullets, you can use sub headings and points that you feel are important you can make them bold. This will help your readers know exactly where your valuable content is thus read with ease.
Where you find that you can’t use point form or subheadings, ensure that your paragraphs are short. On every paragraph use two at three sentences by focusing on one point.
Summary: Making money on the internet is dependent on how you write online. Your content should always be aimed at giving solutions to people’s needs within your niche. If your content arrangement makes it easy for people to get what they are searching for, you will boost the chances of capturing your readers’ full attention.
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Although there are numerous individuals looking to get into internet home based business, this absolutely should not at all discourage you from setting up your own too. The volumes of people who visit the internet daily are usually in hundreds of thousands, therefore the chances of making money online are real and numerous. In fact, research has show that 10 million new people surf the internet on a daily basis. The problem with most internet entrepreneurs is that they quit when they are just about to make it.
This does not merely affect web business, but in whatever you choose to pursue you should never loss hope. Allow me to reveal to you a few basic ideas which will guarantee you grow your home based business successfully and with ease.
Have an online work schedule: Always have a good time-table displaying the tasks you are going to perform each day on the week. Breaking down your duties helps to ensure that you stay focused as well as aids you to steer clear of being overcome with projects.
Create a “To Do List”; get a note book where you can be drafting fresh home based business ideas and thoughts and the way you intend to implement or tackle them.
With this you will attend to all tasks as required. It helps you not to overdo some tasks or give less attention to the duties that may appear of less importance.
Every night prior to you calling it a day, always determine two to three issues that you wish to achieve within the “To Do List” the very next day. Always stick to your routine and ensure you accomplish whatever you intended prior to tackling the next task on the list. This will make sure you stay on target in your home based business.
Determination: When operating a business you ought to be aggressive, say No to issues or people that aim to derail you from your work online program. In addition, avoid jumping from one home based business to another. Successful home based business people are the ones that are focused. To be focused you need to concentrate on one particular niche business.
Since in work from home business you need to do it consistently in order to succeed, choose a niche you have a passion for. Am sure you all have an area of business you are good at, this is the industry you should endeavor to grow in.
When you concentrate on many home based businesses, people will never know what you are actually good at. In fact, you will lose out on many online money making opportunities.
Focus: Set time aside to work on your home based business. Personally, when I was starting my work online blog I would at some point turn off my personal cell phone to be able to concentrate and steer clear of interruptions.
This really helped me to focus 100% on my content creation. Research is also critical in content creation and when you get interrupted it may affect your flow. Avoiding interruptions will go a long way in ensuring that your content is rich and substantive.
Set goals: Am sure you were wondering when I would mention about setting goals in home based business. Yes! It is of utmost importance to set targets when you are conducting business.
Start by jotting on a piece of paper your goals and where you plan to be after certain duration of time. The time duration should be for both short term and long term. By short term it could be daily or weekly, while long term can be in six months or a year’s time.
Periodically, you need to routinely re-evaluate your home based business progression. Evaluate if you are making any headway and where need arises you can review your set objectives.
Believe in yourself: If others have been successful in home based business then why not you. This is the mindset that you need to possess if you are to earn income from home.
Identify your strengths and maximize on them. Some people make a mistake of venturing into a field they are not go at just because they heard there is money to be made. Home based business experts discourage from this, select a niche you have a passion for and money will sure come your way.
The internet is so vast and there will definitely be someone in need of what you have to offer. Hence believe in your abilities and showcase them with confidence. It will not take long before people embrace what you have to offer thus enable you make money online at home.
Conclusion: If your home based business is about blogging, do not be afraid to keep on updating your blog. You may not be the best writer in the world but with planning, time and practice you will one day be the best in your niche.
The secret is just to begin and build from there; it will not take long before your online presence is felt by other folks in your niche.
These are definitely essential income generating facts that will make sure your web home based business takes off and succeeds. Amazingly if you apply these techniques you will be among the 5% of work from home individuals that actually plan.
Site SEO (search engine optimization) is major business in the online marketing world. It is believed that 95% of all the traffic generated online is from search engines. With Google being the most used search engine, it was a big blow to some sites when they announced the new Panda updates in the beginning of the year.
Thousands of websites that get traffic from US got affected by the Google Panda Updates. It is believed that over 10% of top ranking sites got a slap. The main reason according to Matt Cutts, was to get rid of Farm sites that rank high on google search results.
I believe google did a noble thing though some reputable sites were greatly affected. It is true that some low quality sites where appearing on first pages of Google and thus the reason to weed them out.
Though the panda updates happened in the beginning of this year I thought it wise to remind webmasters what they need to do. This is in terms of site SEO, hence avoid being the victim the next time Google comes with the SEO axe.
Since Google keeps changing their algorithms; it is recommended that you learn some site SEO rules to follow so as not to be affected the next time round.
How to avoid been caught in the next Google Panda update web
1. Try to track down the low quality sites that are pointing to you and request them to remove the links. There are some backlinks that are of no benefit to your site SEO. Seek to get backlinks from high ranking sites and blogs that have a good reputation.
2. Check the ration of content and the advertisements on your pages. Make sure that you have more content than advertisements. Having too many advertisements will greatly affect your site SEO ranking.
3. Go back to your old webpages and see which of your pages you over-optimized. It is always recommended that your keyword density should not go beyond 3%. Some people in the quest to rank higher on search results over optimize their pages and thus were affected with the google panda updates.
If you have a wordpress template, you can add a plugin called WordPress SEO. This plugin will help you avoid over stuffing your webpages with keywords.
4. If you have a website, it is vital that you attach it to a blog. With a blog you can add fresh content regularly and this will greatly improve your site SEO. Always remember that whatever algorithms search engines implement, content will forever remain KEY.
5. Now that google have new site SEO rules it is imperative that you follow them. Do an overall analysis of your web pages and any low ranking pages you find should be removed. This I like calling site SEO clean up.
6. Work towards posting more quality and informative content. This is the one thing you can do to never go wrong in site SEO. Mainly, search engine optimization is all about rich and useful content. Find issues that challenge people in your niche and offer workable solutions and you will be safe.
7. Visitors should find it easy to navigate through your pages. Ensure that your categories are easily accessible. Ideally, it should take 3 seconds for visitors to locate your categories. The best place to position your categories is at the top of your site or blog.
To facilitate easy navigation, you should link up your pages. Add hyperlinks within your content to pages that have related information. Apart from improving your viewers’ experience, linking pages ensures search engines crawl and index all your web pages faster.
8. Just the other day google launched a social media site called Google Plus. In just 3 weeks over 10 million people have signed up. Very soon Google +1 will be part of the google algorithm formula, therefore jump into the band wagon NOW.
Of late social media sites have played a major role in site SEO hence it is critical that you have an account with facebook LinkedIn and twitter. Social media marketing is a perfect way to generate direct traffic and more so build your reputation and online presence.
9. As for those who have filled their sites or blogs with videos and images it is time you did some major changes. What you need to do is add content that is related to your images. In short, you should have more quality content than pictures and videos.
10. Any duplicate content you have is affecting your site SEO. Blocking search engine spiders from accessing your tags and categories can go a long way in help you escape the google panda updates slap the next time round.
If you can get the pages that are duplicated, it is advisable that you remove them or better still you can rewrite them again. This will make them unique thus boost your site SEO.
You can be rest assured that this is not the last time that google will bring down the axe on some sites. Therefore, webmasters need to find survival skills in both site and blog SEO.
Believe it or not changes to Google algorithms are here to stay. Online small business people also need to up their game if they expect to stay afloat. I know this site SEO survival skills will help your online home business evade the next panda attack thus remain relevant within the cyberspace.
The one thing that has been ignored by most people is on site SEO (Search engine optimization). In fact, even the best online marketing gurus overlook the power of on site SEO. Yet it is the one strategy that can make you double your blog traffic.
It is common knowledge that generating content is the key element when it comes to working online. This is mainly because search engines love content. Search engines realize that if they offer browsers quality content many people will use their site. This will translate to more cash in advertisements.
As much as content is key in online business, it is not the only secret to making money online. You can have the best and unique content and no one will know about it. Just as you can have the best looking website or blog and no visitors.
There is more to having rich content and that is on site SEO. Some have the notion that the latest Google panda updates have got nothing to do with on site SEO. They are so wrong, to date search engine bots use keyword terms to determine the page to place sites on their search results.
On this article will shall see at least 10 basic guidelines of on site SEO techniques:
Domain Name: When you are buying a domain for your site you need to be prudent. Make sure you first determine the major keyword phrase you want to rank on. This is the keyword term that you should use to choose your domain name.
The same applies to the URL of all the pages you create on your blog. This is what is known as on page SEO. Every time you post a blog you need to create a URL for that page. To ensure your URL is beneficial to your on site SEO include your targeted keyword.
For example, you target the keyword work online on one of your pages; your URL should read http://your domain.com/work-online/. Avoid coming up with very long URLs, short URLs are best for onsite search engine optimization.
Title of your blog or site: The headline of your blog should contain the major keyword you want to rank on. To boost your on-site SEO, let your first article in your niche site target your main keyword. By this it means you mention it severally in the body of your article.
In your subsequent pages, also mention your main keyword at least once. Search engines are cleaver thus to not spam. You can look for variant keywords that relate to your main key term and use them.
For instance, if your main keyword is internet marketing the other variants can be online marketing, internet marketer or marketing online.
Title of each web page: This is one of the most important elements of on-page search engine optimization. On every web page you create on your blog ensure you target a keyword phrase in your niche.
To note: Use some of the free online tools like Google Insight and Google keyword tool to select keywords to target. Always go for commonly searched for keywords that have moderate competitiveness.
Also acquire keyword optimizing tools like Keyword Winner and WordPress SEO Blueprint which can help your online business rank in hours.
META tags: This is in fact the first thing you need to do in on site SEO. Add your targeted keywords on your Meta keywords and description tags. Google mostly uses the keywords in your description tag to rank your site.
Your site and on page description tags also act as advertisements on search engine result pages. This is the content that browsers will see as they scroll through search engine results. Therefore, make it readable for both search engines spiders and humans.
It is also vital to add both your major key term phrase and secondary keywords in your Meta keyword tag. There are still some small search engines that use content in your keyword tags to rank sites.
Check out this ULTIMATE SEO WORDPRESS PLUGIN to ensure you succeed in on site SEO score.
Keyword density: This is a critical factor when it gets to on-site optimization. Once you have decided on the keyword to target, you need to optimize it. Mention it once on your title preferable at the beginning. In the body repeat the same phrase severally.
Make certain your keyword appears in the first sentence of your article. Then repeat your keyword phrase at least once on ever paragraph. If possible add your key term in the last line of your write up. It is recommended that after every 100 words you mention your keyword.
This brings us to the importance of using wordpress. With a plugin like WordPress SEO you can be able to tell the density of your keywords. The best density should be between 5 to 8 percent. Though this can seem quite repetitive for human reading: use variant keywords as explained above.
Body of your articles: The body of your article is a great tool for on site SEO. Apart from on-site optimization using keywords, bold letters can boost your ranking. Highlighting your keywords by making then bolder will make search engine pay more emphasis on them.
It is recommended that you publish long articles; at least have 700 words and above. This is according to the latest panda updates. Since people usually scan through content, find ways to break your content.
How to achieve this:
– Use sub topics
– Write in point form
– Add relevant images within the content
– Include relevant video clips
Optimize your comments: This is an overlooked area when it gets to on site SEO. Your comments HTML should contain your search engine optimization terms.
As you respond to people posting remarks on your blog, remember to use your key phrases. Click this link to learn more about posting comments.
Use variant anchor text for outbound links: As you build your link popularity make certain to use your keywords as your anchor text. Anchor text tags are the words engine robots use to determine which keywords to rank on.
It is advisable to use variants when it comes of anchor text. We talked of the variants you can use for internet marketing. These include online marketing, online marketer or internet market.
Linking pages within your site: On site SEO also involves the strategy you use to connect different pages within your site. Same site links help search engine Crawl through your blog. It also helps your visitors to navigate through your web pages.
The texts you use to hyperlink within your site are very instrumental in on site search engine optimization. Always use your targeted keywords to connect to other pages in your blog or website.
Sitemap: Always add a sitemap to your blog or website. A sitemap can really help especially when you are using Google Web Master Tools. You will be able to tell which keywords search engines are ranking you on thus optimize on those key words.
Picture alternate tags: When adding images ensure you have described them. This is by including alternate tags and descriptions.
You can attract targeted blog traffic when your images are ranked. Therefore, upload images and ensure they are SEO friendly.
Once you have observed the above online page and on site SEO techniques, you need to look at link building or outbound linking. This is also what is called external optimization. On later posts we shall go into step by step best strategies of boosting link popularity.
With these techniques of onsite SEO your site will be on wings as regards to organic traffic. If you can be on page one of Google, Yahoo or Bing then you will definitely gain blog traffic and thereby make money from home.
Note: WordPress templates are the best to use when it comes to on site SEO.
Follow the links below to learn more about online marketing tactics.
The success of your offline or online business is determined by the marketing strategies you adopt. You can have the best products and services but if no one knows of their existence then you won’t make any sales. guaranteeing
For you to succeed in business, marketing should always be at the back of your mind. On this write up we are going to see some of the best marketing strategies that will take your business to the next level.
Here are 10 marketing strategies and principles that top business entrepreneurs use:
1. Pricing: Research show that many firms compete to offer their customers the best deals in terms of prices. This in the process has lead to some companies to close shop due to making losses.
If you are starting your small business today, you would be better off competing to offer quality services in a unique way rather than offer competitive prices. This way you will stand out from the rest. The idea that low pricing results in higher sales volume is completely misplaced.
People appreciate high quality products and are ready to pay the cost. You cannot expect to come up with a unique and quality service and start selling it at a throw away price. This will confuse customers and they will lack confidence on what you are offering.
2. Inform rather than sell: One of the best marketing strategies is to educate. The more you inform your target audience the higher your retain visitors will be and the more online presence you will get.
It is better to share as much information on your products rather seeking to make more sales. Studies have proved that as you educate your customers, they are more likely to come back for other products you have to offer.
3. Communicate: The secret to business success is to constantly communicate to your target audience. This is what has made blogging one of the ideal online marketing strategies.
Blogs help you to relay information on a daily basis thus help you increase online sales leads. No matter the niche, business success is determined by the way you communicate and how you do it.
It does not signify that you have to be over cautious, but rather wear the shoes on your target audience as you communicate.
4. Incorporate different marketing strategies: Planning is critical when it comes to marketing your business. There are many good marketing strategies but it does not mean that you must use all of them.
It is advisable that you pick about 4 or 5 marketing tactics and implement them. The problem of using so many marketing strategies is that they will overwhelm you.
Work with few strategies that will capture your target audience and make certain you become the best in those tactics. There is no way you can be successful by been a jack of all trades.
Marketing is about been unique, consistent and relevant. Do not complicate your life by implementing all you read on the internet. It is better to have a decisive action plan and meticulously work through it. Marketing is about perfection in the few strategies you choose to work with.
5. Be Unique: If you want to get online presence, credibility and be considered an expert in your niche you have to be original and unique. When you are unique, you do not have to shout at the roof tops to diiblg@5694)dps>ilohblg@435' class="f1687 broken_link">generate traffic to your site.
You do not have to be 100% unique or original, just been 10% difference for your competitors is enough to thrust you in the lime-light.
6. Build relationships: Doing business is more about relationships than getting more customers. Relationships help you to get return visitors and more so ensure your business goes viral as people talk about your products and services.
You also need to work with like minded people; surround yourself with people of whom you share the same interest. You do not need to be in direct contact for you to learn from others, reading articles from top bloggers in your niche can push you to the next level of business success.
Comment on other blog posts and you will gradually form a bond with people in your niche. You just never know who will be reading your comments thus thrust you forward.
7. Be up-to-date with the latest marketing tactics and news: Today, the marketing arena has become so murky that marketers have to constantly stay up to date. Gone are the days when appearing on the first page of Google was like a walk in the park.
It is the high time that marketers used new marketing strategies. Some of the techniques that used to work before no longer apply in the business circles anymore. Currently, blogs and social media sites are dominating the cyberspace.
It was not long ago when online marketers were caught off guard with the Google Panda Updates. According to speculations, next year there will be other major changes in the Google algorithms. That is why you need to keep yourself updated with the happenings in the online marketing arena.
Subscribe to marketing strategies RSS feeds and Google Alerts so that nothing every gets you unprepared. (To subscribe to more up-to-date marketing strategies enter your email address in the section provided on the right side bar.)
8. Network Marketing: If there is one industry that has produced most millionaires in the shortest time possible it is definitely Multilevel Marketing (MLM). Some experts may differ with this point, but am yet to see an industry that can match MLM.
The secret to succeeding in MLM is to find one reputable firm and run with it. This issue of focusing on many MLM companies is what has made most people think network marketing does not work.
9. SEO Traffic: There are many ways of marketing on the internet therefore you have to stop this over reliance on search engine organic traffic. Social media sites and article marketing directories also are a great source of online traffic.
SEO traffic is gradual and is dependent on many factors, hence work on other marketing strategies that increase your SEO value and you will kill two birds with one stone. For example; article marketing will help you build backlinks and at the same time generate direct traffic.
10. Thought pattern: To be successful in business you need to think positively. Come up with goals that will help you achieve success in whatever you are doing. Your dreams should not be afterthoughts but rather they should be the first thing you think about everyday you wake up.
Business success is about setting very high targets. Just as the adage goes, “Aim for the sun and you might hit a star”. Focus and commitment is the key to success.
Conclusion: The internet is a jungle and only the people who are tactful and dedicated will succeed. Whether you have a big or small money making business, your accomplishment will be determined by the marketing strategies you adopt and how you implement them.
What are your views about these marketing strategies? Feel free to share this article using the social buttons displaying on the left of this blog post.