List/Grid Monthly Archives: November 2011
One of the best known strategies of marketing online is through video marketing. But the challenge that most small online work from home business people face is choosing the right video format.
For a long time now, sharing online videos on social sites like YouTube, MegaCafe, Vimeo and the like, has helped online marketers drive high volume of targeted traffic to their sites. Ideally, the reason for this is because video content is more appealing compared to text.
Video marketing also guarantees high search engine placement especially if you know how to optimize your video file profile. If you put together the power of moving images and the SEO factor, then you will see how instrumental video marketing can be to your online home business.
But now the technical part comes in, and that is the main reason why we thought it is prudent to share on various video formats. There are three things that determine the success and failure of your video marketing campaign;
1. Video equipment
2. Computer Specs
3. Online Video Host
On this write up we shall discuss various video formats and then you can choose which one best suits you.
Here are the main video formats available:
Flash: If there is one video format that is commonly been used by most video marketers is flash video. The advantage of flash is that it’s playable on Adobe Flash Players which can be installed in almost any computer.
In fact, most video sharing sites like YouTube and MegaCafe convert all their videos to flash since they are easier to host. Flash video format normally have a small size hence they load faster which translate to better user experience.
It is advisable that if you want to host videos on your site, go for Flash Video format.
MPEG-4: Currently, most online video marketers are going for motion picture expert group (MPEG-4) as their choice of video format.
Nowadays, most video cameras are using MPEG-4 as the standard output mainly because of the high quality it has. Globally it is the recommended video format for people seeking to host their motion pictures online.
Windows Media Player: For people using windows as their operating system, then you most definitely know about Windows Media Player. This is the default video format file that comes with all windows operating system.
The advantage of windows media player is the small size of the file. It is also known for producing fairly quality videos.
To get the full benefits of windows media player, record your videos on low resolutions and you will be able to upload and send the videos via email.
Note: If you record using high resolutions, the size of the video format file is going to be bigger thus it will take longer to load on the web.
The videos are also easy to load on YouTube and even when converted to flash, they yield good enough quality.
Apple Quick Time: From the word Apple, you may assume that it is a video format for Mac computers alone but that is not the case. The file size for this kind of format is big but the quality of video resolution is superb.
If you are looking to produce high quality videos then this is what you should go for. Since the files are big, you have to contend with slow loading once the videos are uploaded on the web.
Avi: Before windows media player, the original Microsoft video format was Audio Video Interlaced. With Avi the video size is rather big, and thus tend to take long to load on the web. Video marketers discourage the use of Audio Video Interlaced for online video sharing.
In online video producing there are 3 aspects you need to consider when it comes to video quality:
Raw Video Format: This is determined by the camera, camcorder or software you use to record. If you are using software, then the quality will be determined by the computer you are using.
Always go for a camera that is top grade for best resolutions and better finished product.
Editing: Depending on what you want to achieve, editing standards play a pivotal role when it comes to video formatting. Here you have to work with good softwares and a computer with high specs.
The software you choose should be able to take up raw video formats that your camera or camcorder produces. Ideally, most editing softwares accept all raw video formats, but it is advisable to verify before you settle for any.
Video Hosting Platform: On the internet there are several online video platforms which include YouTube (King of online video sharing), Vimeo, MegaCafe, Viddler, Daily Motion and many more. It is recommended that you settle for a video format that is compatible with your video hosting site.
The best format is Adobe Flash mainly because of loading speed. If your host is YouTube, with Adobe Flash your videos will be converted faster and still maintain the quality.
Avoid a situation where you have to convert your raw videos severally to match with your software editor. This will compromise your final quality thus negatively affect your video marketing campaign.
Conclusion: For small online business entrepreneurs, it is advisable to record your videos in the best and easy format as possible. Most internet video marketing experts highly recommend using MPEG-4 for newbies.
When it gets to the editing stage, MPEG-4 is easier to upload and tidy up. In addition with MPEG-4 you are able to maintain the resolution of the raw video format.
YouTube is the best place to share videos. First, it is owned by Google and secondly it records very high traffic volume. Considering that Google owns YouTube, you can be rest assured that your SEO profile will go up thus increase your organic search engine traffic.
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An integral component of working online from home through blogging or operating a website is SEO analysis. It is a proven fact that for you to make money online through blogging you must think of search engines optimization.
It is true that there are many ways of earning income online but the best approach is having a website or blog. The beauty of it is that it’s a work online part time basis venture and you get to create a one stop shop for all you have to offer.
But there are some questions you need to ask yourself; If SEO is part of your marketing campaign, can you measure or do a proper SEO analysis of your site? Do you know how to measure the progress of your site in terms of traffic and conversion?
The thought that SEO analysis is something only performed by SEO companies is misplaced. You too as a webmaster or blogger must on a regular basis gather an SEO report to monitor your site progress. On this write up we shall look at some of the parameters you need to measure and the tools you need.
Measure your site or blog structure: There are SEO analysis tools that can help you generate a detailed report of your entire site structure. The details include SEO reports on your homepage, individual webpages and subpages performance.
Collecting data of this nature is like analyzing your site architecture. Here you will get to know problems that your site could be having which include broken links, website coding errors, server glitches, 404 errors and so on.
Site structure is important data to collect since it greatly affects your site placement on search engine result pages. The best approach is to regularly analysis your site structure since you never know when something may go wrong. One of the best SEO analysis tools to help you perform this task is Web CEO.
Measure your site attributes: Some of the site attributes that need to be analyzed include your web content, site structure, link popularity, placement for your targeted keywords on search engines and measure to see if your SEO campaigns goals are been achieved.
It is critical for you to measure your onsite optimization as well as your external optimization. Get an SEO analysis tool that will tell you the right place to position your keywords within your content and the right sites to backlink to.
Web CEO is an amazing tool that web owners need to have in order to properly optimize their content. The tool will also help bloggers monitor what their competitors are doing.
The advantage of using an SEO analysis tool is that with just a single click of a button, you will get a detailed SEO report of your site and also for your competitors.
Here are some SEO reports you can collect when you use Web CEO:
Helps you to do keyword research thus target only profitable and high quality keyword phrases. Keywords research reports will include number of traffic, level of competition and search volume results. Another tool to help you do quality keyword research is the Keyword Winner.
Web CEO will display for you a detailed Site Audit Report. This is good especially for new websites since it will help you measure your site structure and content before you begin site optimization.
You will be able to collect a report of your site backlinks. It is important to know your inbound links and their quality. This way you can filter out the backlinks that are not of high value hence improve your link profile.
With Web CEO you will gather SEO analysis report regarding your competitors’ websites or blogs. Using keywords, you can easily know where you rank compared to your competitors. It is advisable to compare your ranking with your competitors on different search engines.
Help you to know some high quality and profitable keywords within your niche that you are missing out on. For example with the Keyword Winner you will get suggestions of other keyword phrases you might not have thought about.
You can also use Google Suggest which is free.
Remember to also generate a report of your competitors’ backlinks. With this SEO analysis report you will be able to
-Monitors how your competitors are fairing on over a certain time frame.
-Learn your competitors’ internal and external optimization strategies.
Measure your site bounce rate, Traffic, and Conversion Rates: As much as you want to rank high on search engines and generate high volume of traffic, you need to also measure your return on investment (ROI).
A good web SEO analysis tool should reveal to you other parameters like visitor loyalty, bounce rate and return visitors. These are parameters that help you to increase your site conversion rate. Therefore, as you monitor your site placement on search engines, you need to also track your bounce rate and conversion rate.
With a detailed SEO analysis report on bounce rate and conversion rate, you will be in a position to see if the keywords you are ranking on attract the right targeted visitors and if they pay off.
A free tool to use to get this kind of SEO analysis is Google Analytic.
Measure your ranking progress: It can be quite tasking doing an SEO report on your site ranking manually. Since having a graph is the best way to monitor your progress over a period of time, it is best to automate the whole process.
In addition, it can get even more challenging if you are generating a report manually of your ranking using different keywords. Here is where SEO analysis tools like Web CEO can come in handy. With Web CEO you can generate and track your site ranking report automatically.
The advantage of getting a virtual SEO ranking report is that it will show you how you are fairing on all your targeted keywords, on one graph by a click of a button.
Collect new keyword phrases: Analyzing your SEO campaigns will help you to see which other keywords you can seek to rank on. This calls for you to use quality SEO analysis tools that will suggest to you quality keywords that bring targeted traffic.
Summary: Generating an SEO report is a perfect way of knowing which keywords you are ranking on and how they are attracting traffic. With such a report, you can know the keywords that you are ranking for on page 1 but not generating good traffic.
Also see keywords that you are ranking on page 2 and still generating traffic hence work on them to rank on page 1.
Having an SEO analysis report will help you see which anchor texts your competitors are using thus offer your better insight on the text to use in your hyperlinks or anchor text.