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How To Write An Article For Webmasters Working Online

How To Write An Article For Webmasters Working Online

If you are someone that works online and wants to learn how to write an article then you need to go through this post. There are numerous tactics of promoting your blog or website and the secret is to try and use several of them.

When you use just one online marketing strategy you end up losing out in maximizing on traffic to your site. One method that is highly recommended of blog promotion is article marketing. With article submission you will be able to implement several marketing strategies at the same time.

Article promotion enables you generate referral traffic, this is traffic you get when readers click on your hyperlink which appear in your author resource box. The idea is to direct these links to you homepage, web pages and also to other articles you have posted in other article directories. This helps boost your link popularity.

Once you know how to write an article and target the right keywords in your anchor text, your blog will start ranking high on search engines thus generate organic traffic. Therefore, article writing is one of the best ways of succeeding in search engine optimization.

Now that you have seen just how instrumental articles are to your online marketing success, let’s get into how to write an article the proper way:




Target a niche: The secret of working online is first to identify the niche you want to target. This will assist you to know what you need to write about in your articles. It would be blind of you if you just jumped into work online business without knowing whom you are targeting.

Before you launch a website or blog, take time to identify your audience and learn their preferences. This includes researching on issues that trouble people in a niche. Once you have identified the challenges facing people in the niche you want to target, discuss them in your articles.

Do not divert from your niche, imagine if you decide to write about music on your site and then later begin sharing about gardening in your articles? You articles will bring people interested in gardening while your site is discussing about music. This will result in people exiting your site immediately thus a high bounce rate and lower conversion rate.

Formatting: The way you are arrange your content within an article is very imperative. It is advisable that before you begin any article you decide on the points you are going to talk about. Arrange them systematically so as to make your content flow.

how to write an article

Avoid writing long paragraphs since this will put off most readers; draft short paragraphs that are detailed. Research has show that most people are not good readers thus scan through content especially on the net. In fact, on your site where you have full control, break your content by adding relevant pictures.

To help your readers have an easy time reading your articles, you need to show them where the main points of your articles are located. This you can achieve by adding sub headings and writing in point form.

Especially if your article is long, add bullets within your content and readers will know exactly where to go and get the key points of your article.

A good article that generates traffic should tell readers what they need to do. What it means is that, your content should call people to action. For example, in order for your readership to click the links within your resource box you need to tell them to do just that.

In your last sentence within your article; involve your viewers by calling them to action and telling them, “Click the links appearing in the bio box below to get more detailed information.” This will result in you generating more visitors to your site or blog.

Informative content: The main reason that the internet was created was to offer and share information. If you give the internet information, in return you will get site traffic. The best way to post information on the cyberspace is through forum marketing, blogging and article submission.

It is said that information is power, therefore if you give your target audience power they will give you their wallets without thinking twice. Identify the issues that people in your niche encounter and share the solutions in your articles.

When you publish rich and valuable content, you will build on your online reputation and presence. The moment people start seeing you as an expert in your niche unique traffic will definitely come your way.

Creativity: I know some people will say that they do not know how to write an article and more so an interesting publication. One thing that people forget is that writing is more of an acquired skill where you need to keep on practicing in order to become a good writer.

Even the best writers you hear or read about did not just become good writers. If you follow their history you will notice that they began as amateurs. Writing is about how you arrange your words and not using jargons to explain your points.

Remember that the people that visit the internet come from all walks of life, therefore use simple words that readers can easily understand be it newbies or veterans.

In short, for you to be a creative writer you need to practice, practice and practice some more.

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Passion

: Some people give up along the way when it comes to article writing and this is mainly because they do not share on things they have a passion for. Always target a niche that is exciting and you will never be bored or run out of stuff to share.

Passion is important in everything you do; it is the driving force that will help you achieve success.

Keyword based articles: Optimizing your content is a critical element when it comes to how to write an article. It is imperative that your articles are found by your target viewers. The ideal strategy to achieve this is by adding relevant keywords within your articles.

In most article directories, authors have a section where they can add their keyword phrases for every article they publish. This helps search engine spiders know exactly what your articles are about hence rank your publications appropriately.

Use tools like Google insight, Google trends and Google Keyword Tool to identify which keywords to focus on in your articles. Target keyword terms that have a high search volume and low competition. This will help in making sure that your articles get high placements on search engine results faster.

In addition, link back to your website or blog with your main keyword phrases. This you do by optimizing your author resource box by adding hyperlinks with relevant anchor text.

Proofread: So as to appear professional you need to confirm that all your posts are written well. At all cost, avoid publishing articles that have grammatical errors and spelling mistakes.

To ensure you have well written content, draft your articles using tools like Microsoft Word. With this tool you will be able to steer clear of spelling mistakes and grammatically incorrect sentences.

After you have finished drafting your article, make sure you go through it again and also get a friend or colleague to proofread your content.

When you present your audience with articles full of errors, they will not take you serious thus affect your work online business credibility.

Some webmasters have resulted to micro-blogging as the only means of marketing their products mainly because it is easy. They fail to realize that even after you share your links on social sites like twitter and facebook you need to have a place where you will call home.

A blog or website is the perfect place to direct your readers. Here you can monetize your web pages and use your articles for traffic generation thus make money from home with ease.

The secret is to avoid procrastination and begin learning how to write an article now, within no time you too will be an authority in your market niche.

So as to gather more insightful content, click the links below and learn other internet advertising strategies.

Work From Home Online Marketing Using PPC Advertising

Work From Home Online Marketing Using PPC Advertising

Pay per click (PPC) advertising has for some time been a perfect marketing tool for work from home online business owners. From our previous articles we have discussed on the various online promotion tactics, mostly concentrating on the free website traffic generation ideas. It is therefore prudent we focus on some paid modes of work online marketing.

When you want unique traffic to your work from home online business then the best way to achieve this is through PPC marketing. Since with PPC you need to allocate a budget, you need to be very careful because you can easily end up wasting your cash by getting bad traffic that does not convert.

Search engines like Yahoo, Bing and Google lists websites on their result pages using two methods. One is where marketers are listed on a per bid basis and this is what we are calling pay per click promotion. The other is where websites, blogs and webpages are listed naturally depending on their importance. In natural listing the results are based on the use of keyword phrases within a blog or website, inbound links among other formulas like Meta descriptions.

The two very popular PPC campaign programs include Google Adwords which display to the right of google search results and Yahoo ads which are posted both at the top and to the right of their natural results. On a search engine like searchqu.com the sponsored results show at the top and at the bottom of search listing.

This is how these sponsored or ppc advertisements work; it is like an auction where online marketers bid what they would prefer to pay for every click made on their ads. The more one bids the high the probability to rank high on sponsored results. Once you have created your paid advertisement, every time someone clicks on your ad you will be charged the amount you bid and the lead will be taken to your desired website or blog.




For example, if you happen to be the highest bidder with let’s say $0.2, you will rank number 1 in that particular keyword. If 200 leads follow your sponsored adverts you will charged $40.

Expert online marketers propose that you start your work from home online marketing campaign with PPC. This helps you determine which keywords generate a high volume of visitors who actually buy products thus target them through search engine optimization.

Lets as share on the best ways to make sure that your pay per click marketing campaigns offer good results:

1. Content: Website content is the most important part in any online marketing campaign. As you have read from the previous posts “Content is King” and content management is the secret to working online business. Prior to launching your blog or website set your goals and have right objectives. This you do by selecting your major keywords which will be the core of your site content. Then you can go ahead and choose secondary keywords which you want to rank on.

2. Choose the right ad groups: In order to better your quality score and thus boost your marketing campaign effectiveness, select ad groups that are relevant to your site content and keywords. The ad groups you settle for should have keyword phrases that are related to each other and also to your PPC adverts.

3. Analyze your keywords: It is vital to research and monitor to ensure that you do not target irrelevant keywords. Monitoring and analyzing your ppc campaigns will assist you do away with negative keywords or working on them to enable you target better key terms. In addition, it will help you save your money and time thus guaranteeing success to your online paid advertisement.

4. Pick the right keywords: Once you have analyzed the right ad groups for your campaigns and the right theme for your website, go ahead and identify the right keywords to use. Utilize keyword tools like Google keyword Tool or Google Trends to choose the major keywords to target. Opt for keywords that have a high search volume and less competition and make sure that the conversion rate is high.

5. Analyze your marketing campaign success: There are web analytic tools designed to track the success of your campaign and it is imperative that you make use of them. These analytic tools will help you make the necessary changes when need be thus make certain that your advertisements are profitable. Periodically, evaluate and edit your work from home online marketing campaigns depending on the results you get.

Take Note: In all online marketing strategies the best approach is to test and also take advantage of new tools to see which ones can profit you the most in terms of quality and unique traffic.

6. Optimize your campaign: When you open a paid advertisement and create your campaign you will note that the search engines will present you with options. It does not mean that they are the best; rather test to see which ones work and then tweak to identify the ones that will perform best for your online home business.

7. Niche Targeting: There are niche markets that are very competitive and thus force you to bid very high and this can be quite expensive. However, you can still target these niches by targeting other keywords that are less competitive within the same niches.

An important point to note is that some of these analytic tools may be off in their search volume count. Thus, when you launch a pay per click advertising campaign you will know the actual traffic volume generated from your targeted keywords and the conversion rate. That is why it is important before you launch your search engine optimization to test using PPC to see which keyword phrases are right to target.

The main rule to optimizing your paid advertising campaign as you work from home online is to remain focused. Just as search engine marketing needs you to be patience, the same applies to pay per click promotion. You need to look at it in the long term as pertaining to building your visibility and more importantly your online business brand image.

As you generate instant traffic to your website, which is a short term goal, also work towards establishing long time objectives and that is by offering insightful content and products on your blog. Quality content will make it easier for you to retain viewers on your web pages and thus convert easily.

Ultimately, a good PPC campaign is where you focus more on your conversion rate more than the traffic you generate. Hence remember that there are some search terms that can have very high volume of traffic but the conversion very low.

So as to avoid spending a high budget on your PPC advertising campaigns, observe the guidelines stated in this post and you will definitely have an easier time earning income from your work from home online business links or affiliate products.


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