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Penguin Update Effect On Google Web Search Results

Penguin Update Effect On Google Web Search Results

In a bid to clear spam from google web search results the dreaded Panda update was released last year. This saw some bigwigs in the internet world come down tumbling.

It did not take long before other minor algorithm updates were released to further spell doom to more sites. If you thought Google’s fight against Webspam ended with Panda, I have a big surprise for you.

It is now official that the dreaded Webspam algorithm update that webmasters feared has been released. Don’t be fooled by its somewhat harmless name, Google Penguin Update, as we speak hundreds of sites are facing the obscurity.

Click here to see the list of sites affected

The name may sound harmless but it has left many crappy websites lying dead on its trail. People have been complaining that even after the Panda Update, they could still find sites with useless content in Google’s web search results.




Do you think that the Penguin update will improve google search results? Leave your opinion in the comment section provided below this blog post.

We all must agree this was bound to happen. Google’s mission is to rid the web of sites that are deemed to have useless content.

Many might argue that in the process other genuine websites and blogs are suffering the consequences. This is true to some extent, but we cannot deny the fact that Google search is surely getting better.

In the wake of all these speculations about how to approach SEO, Google did release the guidelines that web marketers need follow so as to avoid getting hit by their updates.

Here are quality guidelines that you need to adhere to as regards SEO:

  1. Avoid stuffing your content with keywords. The days of over optimization are gone as google seeks to level the playing field.
  2. Look out for your ad-to-content ratio when building your website. Focus more on generating quality content especially if you are involved in affiliate marketing.
  3. Do not hide links or text in the name of improving your SEO ranking.
  4. Try and avoid duplicate content which most of the time is caused by creation of subdomains and multiple pages.
  5. Do not hide your links through cloaking.
  6. Redirects aimed at improving your SEO will land you into big trouble.
  7. Stick to original content and you will not have to keep looking over your shoulder wondering when the next update will be released.
  8. Avoid creating pages that contain viruses or badware.

By the look of things, google will stop at nothing to make sure their web search results are clean. The debates that are going on about the viability of these updates count for little.

Rather than talking of whether Google is doing the right thing or not, that effort should be transferred to generating quality content.

As we speak, Google is the number one search engine and by a big margin. Therefore, they are bound to do everything possible to remain at the top.

I too may not agree with all they are doing but I must admit that they are heading in the right direction. If you look carefully, the number of crappy sites in google search results has significantly reduced.

Reason for Google’s constant algorithm update:

The people who are acting all surprised with the recent Google Penguin updates are probably naive or refuse to accept reality.

From the beginning of 2011, the writing was on the wall and Google was on a quest to improve their web search results. Google released a sequence of updates all aimed at bring down sites that use black hat strategies to rank.

Google promised its users to give more preference to sites that offer quality and relevant content. Whether google web search results have improved or not, it is up to you to decide.

The journey that began with the infamous Panda update has today given birth to the Penguin algorithm update.

Ideally, all google is trying to do is make sure only quality content gets to their first pages. First it was panda that really caused a real uproar, but to prove Google’s resolve to improve search results, Penguin which also seeks to get rid of spam sites has come knocking.

You will realize that the Penguin update has come to continue where panda left. This is not to say that from now onwards google web search listing will permanently do way with crappy websites but the battle lines have been drawn.

We live in a world where things can never be 100% perfect. But that does not mean we tolerate those things that make life unbearable like landing on a site with adverts plastered all over the place.

There might be innocent victims in the fight to make things better but such is life. In other words, no one is safe when it comes to SEO.

google web search

In March 2012, Matt made it clear during SXSW that google wants to give equal chance for quality sites to rank well. This applies to people who employ SEO strategies and those who don’t but focus on developing quality sites.

Now webmasters who put more effort towards creating quality and helpful websites have a reason to smile. Moving forward, it appears like SEO strategies will count for less when it comes to increasing web presence.

This does not mean that SEO is dead; there is no way Google can run away from ranking sites using keywords and backlinks, not in the foreseeable further.

Simply what is means is that apart from employing white SEO techniques, you should make certain that your users benefit from your content.

What next for SEO marketers:

It is time the over obsession on SEO came to a stop. According to Matt Cutt, google does more than 500 changes to its algorithm yearly. This in short means that everyday something changes in the Google web search algorithm.

If you keep on tweaking your site everyday according to these algorithm updates, by the end of the year you will be having a site that looks like a lost and confused circus clown.

Don’t get me wrong, I’m not implying you stop following what is happening in the SEO world. By the way if you are not aware, with the leveling of the playing field google search results now includes sites that know nothing about SEO strategies.

This is an indication that SEO is slowly going back to the good old days when quality content took center stage.

SEO professionals had forgotten the SEO basics that made the internet a hub of gathering rich and educative information.

If you ask me, internet users are the beneficiaries of Google Penguin Update since bloggers and webmasters have no choice not but to revert to SEO basics.

In case you are wondering what these SEO basics are, let me spell them out for you;

  • Avoid underhand strategies also called black hat to improve your site SEO ranking. These tactics include buying of backlinks, getting involved in link schemes and over optimization.
  • When you create a website or blog your primary goal should be to benefit your visitors. Do not give search engines one thing and when visitors come to your site find content that is completely opposite.
  • Do not use automated programs and softwares that would hurt your site rankings. There are programs used to check your site ranking that can affect your site placement. For example, Web Position Gold that sends automated queries to Google.
  • You should seek to offer insightful and useful content. These you can achieve by putting your readers first and search engines second.

What you need to ask yourself is this; if search engines did not exist would you still generate the same kind of content?

If your answer is Yes, then you have no reason to worry been hit by the Google penguin update or any other update for that matter.

Conclusion: It is evident that google has their eyes fixed at people that use black hat strategies to rank. Whether their search engine bots can determine Webspam or not that is a different topic to be discussed on another day.

The noble thing to do is concentrate your efforts on creating a website or blog that puts readers first. Doing this may cost you SEO ranking but who really knows.

By the way, SEO is not the only way to increase your web presence. Social sites have of late proved to be another great source for generating traffic.

This has been boosted by the fact that Google web search results will also be determined by social activity. Therefore, creating and sharing your content on social sites can greatly increase your site visibility.

You just never know who will like or tweet your publication, it could be someone influential with 1 million fans who hang on every word he/she says.

Anyway, over reliance on search engine traffic is the worst thing you can do when it comes to online marketing. Today you might be riding high of SEO traffic but what lies in store tomorrow when another updates wrongly hits your site? Nobody knows.

The secret is simple, create amazing content and leave google to do its thing.

Algorithm updates are coming in thick and fast; to keep up to date with SEO matters enter your email address in the section provided below or on the sidebar.

Don’t forget to leave your comments about the Penguin update in the section provided below.

Feel free to also +1, share or tweet this blog post if you find it informative. You can find the relevant social buttons on the left side of this blog.

 

Author: Stephen Kavita

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Google +1 Review – Google’s History In Social Media

Google +1 Review – Google’s History In Social Media

Sometime back we shared about google +1 entry into the world of social media networking. I have to agree that they have done good work on their site this time round and as demonstrated by over 10 million people that created an account in just two weeks.

As it has been proved before, social media marketing is really helping many webmasters and bloggers grow their work online business from home. On this article let us do a review of Google +1 and see its advantages and disadvantages.

Circles: One of the strongest features of google +1 is definitely the circles. This is where an account holder is able to separate his contacts into groups. Thus you can create different circles for your family, business contacts, friends and so on.

The feature is missing on other social sites like facebook and twitter, which means when you update your wall all your contacts get to view what you posted. On google +1 you can choose to communicate to one circle and leave out another. In short, when you update your status wall you select the circles you would wish to share that information with.

Privacy is a big issue online and google plus has really simplified the process of privacy setting. For example, you can choose which circles will view your contacts. The procedure is so straight forward on google +1 unlike other social networking sites. On facebook, setting up privacy features is quite complex especially to folks that are not so savvy about internet stuff.




When setting up your account at google plus 1, you are able to set up your business mobile number to be visible to your workmates and business contacts but not your friends. Then you can set up the number you wish your friends and family to reach you on. The beauty is that the process of privacy setting is so easy on google +.

The other feature that sets google +1 ahead of other social sites is the fact that you can filter the status updates others have submitted. With just a single click of a button, you can filter the information by circles.

Google +1All these features mean that you can do serious online business stuff with one circle, and still be able to play with your friends in another circle. As the adage goes, “too much work without play made jack a dull boy”.

Chat rooms: Of late chat rooms have become a meeting point to make new friends and connect with other business minded people. What google +1 have done is come up with a hangout joint where people can connect through video chat rooms.

This means that you need to have a webcam installed on your computer. The challenge is that for your to get started you need to do some set ups. You have to download and install two programs, Google Voice and Video Plugin.

To be able to chat, you need to get someone who is in one of your circles and has done the same set ups. For the connections to be perfect you also need to have good internet connections. But all said and done, this is also a feature that will for sure assist webmasters build relationships across the globe.

By the way, did you know that this is not the first attempt for google to try to enter into the world of social media networking? Google over the years has being coming up with sites that have failed to take off. Here are some of the social sites that you may or may not know about before the launch of google +1.

google buzzGoogle Buzz: This was a feature that google added in their email service which I presume that most people have not noticed it. It is the second option after your inbox. With this option you will be able to disseminate information to contacts in your buzz account in a social media networking layout.

Since I created my buzz account I have not seen much improvement in my blog traffic. In addition, I get very few requests for connections and the invites I have sent out have received very few responses. This is unlike Google +1, where within days I got very many requests of people wishing to connect with me.

The other disadvantage is that some people are using buzz to send spam messages.

google friend connectGoogle Friend Connect: This site was created specifically for webmasters to be able to interact with their visitors and other webmasters. When creating your account, add your website URL and a snippet HTML code will be generated for you. Copy and paste the code on your site and you are ready to go.

The layout of google friend connect took the approach of having standard open social platform that did not work out well.

orkutOrkut: According to Google’s point of view, Orkut is meant to be an online community where people can interact and stimulate their social lives. For you to create an account at Orkut, you need to have a Gmail account.

I have to say that this has been one of Google’s best attempts to enter into the arena of social media networking before google +1. With Orkut, you can easily find people whom you share the same interest in terms of business, hobbies and personal relationships.

Some of the nations that have really embraced Orkut include India and Brazil. So if your target audiences are people from these two countries, you now know where to find them.

goole waveGoogle Wave: This is an online communication tool that was meant to make internet interaction seamless. The idea was to integrate the various media of communication tools like videos, text, images, and many more on one platform.

As we speak the site is almost coming to a dead end. I hope google have learned from their previous projects and the same will not happen to google +1.

Summary: There have been other attempts by google to try to enter the social networking arena with sites like Open Social and Google Lively. Right now a site like Google lively has been shut down.

This history goes to show just how social media networks are becoming a force to reckon with. This is especially so for work online marketers. If google what’s a piece of the cake, it means there is definitely something about social media that people are yet to unearth.

My advice is that if you have not jumped into social media marketing and you are blogging for money, you better try out google +1 for a start.

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