List/Grid Daily Archives: 1:09 pm

How To Write On The Web To Increase Social Mentions

How To Write On The Web To Increase Social Mentions

If you have been following the intrigues of SEO you will agree with me to some extent things are getting juicer by the day. The minute one controversy ends another pops up to add more twist to an already confusing situation.

Sometime back, an article was published on this blog about the new Google algorithm signal, Search Plus Your World. If you recall, this formula is aimed at leveling the playing field by checking social activity to determine site ranking.

In short it means, the more social mentions you get the higher the chances of ranking well on search results.

A closer look at how people react to posts on social sites reveals something very interesting. People rarely click on a link to read the whole article.

Ideally, you cannot post a whole article on your wall. Therefore, you just pick the page link, the title and maybe a small snippet of the post.

Depending on how juicy your headline is, titles can have a big impact on how much people will share out your links and content.

The same applies to search results; people will follow links that have captivating, controversial or funny titles.

What this implies is that you can have an article with useless content going viral based on its title.

This brings to the fore the importance of knowing how to write on the web.

It is now official that search engines have gone full blast on including social activity to their algorithm. Whether this will work or not is a story to be debated on a later date.

As people are busy discussing the workability of social signals in determining site ranking, you as an internet marketer should be busy strategizing on how to increase your content social mention.

The first thing you need to learn is coming up with catchy titles. As mentioned before, a story posted on facebook with a controversial headline will spread on the internet like wild fire.

This does not mean the people sharing the story actually read it; chances are that the title was so catchy that it got the attention of readers.

How many times have you picked a newspaper just because of its captivating headline, only for you to read and discover the story is about nothing?

This goes to show that how you write on the internet especially crafting titles can take your business to the next level. The use and arrangement of words can determine how many social mentions you will get.

A catchy title that promises to deliver something beneficial can be the difference between directing 100 visitors or 500 visitors to your blog or website.

You might argue that great content will draw more social activity but without a great title the chances of that happening will be diminished. This is due to the fact that most people share content based on the title.

In view of the above, the other thing that comes to mind is relevancy of search. Do you think social signals help in ensuring relevancy in search engine result pages? Post your comments in the section provided below this post.

Back to our discussion, as a blogger or webmaster you need to move with the trends. Search engines are turning away from laying more emphasis on backlinks and are now looking at how much people share your content.

For example, Google is measuring social signals using their new site, Google Plus. What this means for you as an online market is, apart from sharing content with your circles, you are telling google to rank your article.

The advantage of that is that many people are yet to register an account on Google +1. Therefore, your content will find its way in front of many people even though there could be other better articles.

Now, if you go a step further and learn how to write for the web by creating titles that leave readers with no choice but to click and share, you will not only generate high traffic but also increase your social mentions thus boost your site ranking on SERPs.

By the look of things, social signals seem to be getting more attention than link popularity. If I were you, I would be studying more on how Search Plus Your World algorithm and Google Plus button are influencing search results.

Looking back at how the algorithm changes were taking place, the stage was set for the introduction of a new player as far as SEO signals are concerned.

Some of the indicators include the Google Fresh where Google was seeking to give more emphasis to new content in their search results. Then along came Google Authorship Markup, here Google sort to associate content with the author.

There were other small updates where search engines sort to index user profile pages. Today, google can track your search personal preferences if you are using either of their services thanks to PSearch Update.

What do all these updates mean to SEO marketers?

It is high time you worked on your techniques of writing for the internet and it all begins and ends at the title.

But you should go a notch higher and beat your competitors hands down by creating quality content to go hand with your catchy headlines.

This will make sure that even if your target audiences don’t read your articles, they will share your articles based on your titles.

I’m sure you too have on several occasions retweeted a link on your twitter handle or shared a post on your facebook wall without knowing what the link contained.

Chances are that most of the links you shared contained content that was probably not worth sharing. In short, you too may be contributing to ranking of content that is of no benefit just because you were mesmerized by the title.

social media mentionsBut you cannot expert your visitors to share your content without adding social media buttons. Make a point of strategically positioning social buttons on your site to make it easier for readers to share your content and links.

These icons include facebook, Google +1, twitter, Pinterest and LinkedIn.

But that is not all; you also need to connect with the right people. If you can have 10,000 people in your niche following you at Google +1 the better for you.

This would translate to one piece of content on your wall reaching millions of people by just one click. Besides, the more your articles gain viral effect the higher your articles will rank because of the social signals generated.

Do not get me wrong, though social mentions play a major role in site placement; do not concentrate on your titles so much and forget about publishing helpful content.

Titles also have to be relevant to the body of your articles. You cannot expert to reap the full benefit of social mention when your title is talking of one thing and the body discussing a different topic all together.

SEO experts recommend that you include relevant keywords within your catchy titles; this is how you write for search engines.

A good title should therefore be:

* Catchy to ensure online visibility and shareability.

* Relevant in that the body of the article delivers what the title promises.

* Keyword based to ensure search engines know what your content is about.

Summary: Today, how you write on the internet really matters a great deal. It can take one simple but catchy title to put your site on the spotlight.

As you work on generating quality and optimized content, remember to write titles that will boost your online visibility. It is through your titles that you will increase your Click Through Rate and more importantly social mention.

The internet has become too unpredictable that you can never depend on search engine traffic alone to market on the internet.

Cast your net wider by adding other online marketing arsenals like social media marketing.

From this article we have seen how titles can help you generate social traffic. Start by coming up with controversial headlines which will cause a stir or creating titles that promise to absolutely change the life of your readers for good.

In this age of feeds and news live streams you cannot ignore the importance of titles. As we speak, someone is busy reading about an event which he/she got from someone’s twitter handle.

SEO is changing very fast and you better move with the times otherwise your online business will become obsolete. Before it was about keywords and how many backlinks you have, now it is about social mentions and signals.

If a coin is tossed to determine the future of your online home business blog, heads for online obscurity and tails for online dominance, on which site will your site fall?

The beauty of these toss is that you have the capability to determine on which side the coin will face.

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Author: Stephen Kavita

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10 Reasons Why You’re Not The Top Dog Blogger In Your Niche

10 Reasons Why You’re Not The Top Dog Blogger In Your Niche

Are you wondering why for the last 5 years you have never realized any positive results from your blog? Today, you will learn why.

In all spheres of life you need to know how to play the game. No one becomes successful by just sitting down and hoping for the best.

The top bloggers you see today paid a price to get to where they are. They figured out the rules of the game and strategized how to beat their competition.

In this write-up we shall see 10 common mistakes that are preventing you from becoming a top blogger. The beauty of it is that you can re-strategize and find your blog joining the top league:

Let us get started:

1: First impressions: Working on your blog appearance is very important if you are ever to be considered as an authority in your niche.

When it comes to appearance your blog design is not the only thing you need to work on. You also have to make sure your content is of the highest quality.

In addition, readers decided if they will read your post depending on how you construct your first paragraph. Therefore, the first two lines in your articles have to be catchy.

Note: Remember to include your target keywords in the first paragraph to make certain search engines know what your post is all about.

2: Inconsistency: From the word go you have to meet the expectations of your readers. You might be having just two readers a day but it is from the two that you will be able to make your blog go viral and thus increase your readership.

If you decide that you will be posting 2 articles a week make sure you stick to the schedule. There is nothing as disappointing when you fail to deliver to your readers’ expectation.

Apart from keeping to your schedule, your content has to be of top standard. Posting a smashing article today and the following week submitting an article that does not meet the standards expected, that may affect your blog’s growth.

To be a top blogger you have to keep on delivering week in week out. It would be better you write one post a week but make sure it blows the mind of your readers. In this way you will gain the confidence of your fan thus improve your online reputation and presence.

3: Lack of taking a stand: In the blogging world you need to stand out in order to leave a mark. Sometimes you will have to go against the grain and share what you stand for though it might be the view of the majority.

If there is an issue of which you hold a different opinion always be ready to speak out. But remember, you need to have your facts right. If your facts are misplaced then you risk your blog been thrown to the gutter.

Don’t shy away from presenting your facts though they might be different from what is thought the norm. Sometimes being confrontational is what you need to join the league of top dog bloggers.

The advantage of standing to your principles is that you will gain respects from unexpected quarters. Within no time your blog will be on the lips of everyone in your niche and beyond.

top bloggers

4: Not connecting with the right people: If you want to be a millionaire then you have to hang out with millionaires. It is also obvious you cannot expect to be a pilot if you hang out with sweepers.

It is not that I have anything against been a sweeper it all depends on what you want to be in life. If you observe people who are in farming, you will notice they hang around others farmers and most of their conversations will be centered on crops.

Do you want to be a top blogger? You know what you need to do. Get to know where bloggers spend most of their time and join the club. Register with online forums in your niche and ask questions. Soon you will learn a thing or two which will take you to the top.

5: Not putting your priorities right: One thing about top bloggers is that they know how to prioritize. This means you need to have a plan on how to move your blog to the top.

For example, you cannot expect to open a twitter account and yet you don’t have a place you can take your fans. You first need to have a place you call home which in this case should be your blog.

To be successful in blogging you need to first identify what you are good at then start to blog on that topic. Once you have built your blog then you can begin working on driving traffic.

What is the point of attracting thousands of visitors to a blog which has nothing to offer? Hence generate content first then you can go out and call people to the party.

6: You think it is your right to be considered a top blogger: Just because you are a good writer or your blog design makes jaws drop, don’t assume you will automatically get to the top.

Successful blogging is a combination of many elements. You need to come up with a good recipe for your blog to be seen as an authority site.

Yes, it is true you have to be a good writer to succeed in blogging but there are other things involved in blogging. To earn the right to be a top blogger you have to know how to market your blog online. Click here to learn more about marketing online.

The bloggers who are in the top league did not get there by sitting pretty and hoping people will notice them. Not at all, they went out of their way to make sure they got noticed. You have to read point number 10 to see how they did it.

7: Not looking up to the bloggers who have already made it big: Do not reinvent the wheel. This is a common adage that you too need to consider.

One of the best ways to get to the top is by observing the people at the top. This will help you to avoid the mistakes they did on their way to the top.

Know where they spend time, get backlinks and traffic from. This will make your way to the top much easier.

Also, get a mentor and make sure he/she has already made it big in his field. This way you can be sure that you are getting the best. How else can you expect to be successful if someone else does not lend you a hand?

Always seek to learn from the best.

8: You complain a lot: When things don’t work out or take long to give positive results how do you react? If you are the type that complain then no wonder you are still an under achiever.

This is a bitter pill to swallow but if someone does not tell you the truth you will never grow. Sometimes things don’t go the way we planned but that does not give you the right to whine.

When things are not working out you need to pause for a while and re-evaluate your strategy. This way you will know if you need to be patient or come up with a different approach.

The worst thing you can ever do when you get to the point when things look stagnate is to give up. Always think positively and you will sure work your way to the top.

9: You don’t go the extra mile: For your blog to be popular and thus stand out you have to pay the price. As other bloggers are doing what is expected of them, you should go the extra mile.

Dare to walk where others refuse to go and you will definitely get noticed. If it means spending sleepless nights, then do just that. If it calls for more research, burn the midnight oil to dig for information.

It will be painful for sure but you will be laughing all the way to the bank in the days to come. Pay the price now by doing what others are not doing.

People who become successful go above and beyond the norm. These are the people who always seek to constantly better themselves and improve their lives no matter the cost.

10: You don’t broadcast your achievements: You have to shout at the roof top so as to get noticed. Just because your content or product is unique and of high quality does not mean people will come scrambling for it.

Go out of your way to prove to your readers and customers that your work is fabulous. If it calls for testimonials make sure you get them. If you have some satisfied customers tell them to share their testimonies and make them public.

Use social sites and all online marketing channels available to you to broadcast your work. Don’t be afraid of telling the world what you can do and have achieved. If you don’t blow your own trumpet don’t expect someone else to do it for you.

There is this story I like to tell regarding marketing. These two friends used to sell tomatoes in the market. One of them had very good tomatoes thus he did not feel obliged to shout to passersby to come and buy.

He said to himself, people will see I have very good tomatoes so they will come to buy.

On the other hand his friend did not have very good tomatoes. In fact, some of his tomatoes were rotten. But he used to shout and smile at people passing by telling them that is tomatoes where the best in the market.

The amazing thing is that the friend with the rotten tomatoes always made most sales. Lesson, to be a top blogger in your niche you need to have the biggest mouth. Shout until your voice fades away by that time people will know you exist.

Summary: The way to the top is not easy neither is it difficult, it all depends on how much you want to get to the top.

This blog is dedicated to making sure you enjoy and succeed in blogging. Lean some of the best strategies of marketing on the internet from home by going through some of our posts.

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Do you have something you want to add or hold a different opinion; don’t be afraid to leave a comment below. This could be your chance to be seen as a top blogger.

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