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Building An Online Brand Name | Become An Influencer

Building An Online Brand Name | Become An Influencer

Celebrities and politicians are able to move people in masses because they have built a brand name for themselves. If you follow the lives of prominent people, you will discover that most of them come from a very humble background.

Most of them in their pursuit to survive were able to discover a gap in society and in the process of filling it up, they become influencers. One desire that you should have as a human being is to touch the lives of people next to you. Seek to be something bigger than you are by contributing to humanity and you will definitely build your own brand name.

The same goes when it comes to building an online brand name in whatever niche. Look at sites like Google plus, Twitter and Facebook; they have in a short time been able to bring together millions of people from all over the world on one single forum. The amazing thing is that even as we speak, someone new is registering on all these sites.

You may ask; how did facebook or twitter manage to do all that? It is just a matter of first having an online brand name. Google plus is now claiming its share in an already competitive social networking niche with great success. This goes to show that there is always room for new influencers.

All you need to know as regards building a lasting online brand name is that it takes time. The problem with most of us is that we give up too easily. No wonder there are very few successful people compared to failures. Just a handful of people are ready to pay the price to be a brand name in their niche.




It is my belief that anyone in any niche can build their own online brand name. All you are required to do is identify your strengths and weakness, set goals then take action. In addition, you need to have a mindset of champions and you will attract people to you.

Why build an online brand name?

Ask someone like Oprah Winfrey the power of been an influencer and you will desire to be one too. Having a reputable online brand name will help you influence people from all walks of life. By just a click of the button you will be able to drive high volume of traffic to your website or blog and make money online.

Companies will be lining up for you to do product reviews and you will be the one dictating the terms. Having an online presence will mean that any country you visit, you will have an audience especially people in your niche.

Am sure you too can come up with a better list of the importance of building a reputable online brand name.

How to build a reputable worldwide online brand name from home:

Strive to be better than you are today:

Some people when they get to the top, they begin to walk and talk as if they own the world. The worst thing you can do when you become successful is think that you will be perched at the top forever. In life there will always be someone greater and better than you.

The point you need to pick here is that always seek to be better in whatever you do. Consider yourself as the second best and you will always work hard to be the best. Even when you hear everyone talking about your online brand name, have in mind that there is another brand in your niche doing much better than you.

Google is for sure the number one search engine but they have never stooped to perfect their art. They keep coming up with new products ever so often. The same also applies to a company like Nokia. The reason of using these top brand names is that you may discover their secret of success.

An influencer is the person who pushes himself to become the best in what he does. Keep reminding yourself that there is always room for improvement. Consider what you have done so far as second best and you will push yourself to your utmost limits.

If you are a blogger in whatever niche, when you think of yourself as second best you will always seek to know what your competitors are doing. This will help you come up with better strategies of getting more blog traffic. It will not take long before you get recognized and create an online brand name thus influence your market niche.

Furthermore, you can end up creating a blogging strategy that other bloggers will never emulate or imitate. Now, that is what it takes to build a lasting online brand name.

Link up with other influencers in your niche market:

If you want to be a sweeper all your life then hang-out with other sweepers. Influencers always seek to connect with other influencers. Our destiny in life is mostly determined by the people we spend most of the time with.

On another article we mentioned that people and not search engines will by products on your blog. Therefore, as you seek to build your online brand name have people in mind.

People that command a following are the ones that have discovered the power of building relationships. You can have thousands of fans on facebook or thousand of followers on twitter, but if they are not people in your niche then they will be of no benefit to your online work from home opportunity.

brand nameThe best way to link up with other influencers is monitoring what they are doing and talking about it. Bloggers assume by giving credit to top bloggers they will boost their credentials. That is true, but on the other hand it will help you build relationships with them and they will reciprocate by taking about you to their followers.

Here are some tips of getting noticed by influencers:

–          Join online forums in your niche and be active. Make sure you add your website or blog in your signature. As you are commenting and posting threads do not think about the backlink or traffic you will receive from people clicking the link in your signature.

Rather read and share things that will add value. This will in the long run help you become an authority in your niche and thus boost your online brand name.

–          It can be a life changer if a top blogger talks about you. Most people try to get the attention of top bloggers by sending irritating emails. The best approach would be to quote them on your blog, commenting on their blog posts and linking back to their blogs or websites.

–          As you work on building your brand name online you should also think of doing the same offline. Every time you hear that people in your niche are meeting in a conference or seminar always attend. There is nothing as powerful as face to face meeting.

You can be perfect in building relationships online but you will never beat someone who does it offline.

–          Social media networking is for sure a big industry online. It has contributed to many people building powerhouse brand names online. On a site like twitter, the ability to Retweet has helped many online business entrepreneurs do viral marketing with ease. Social networking will ensure you have a platform to build relationships that will last.

But you need to note that social sites where not put there for you to spam people. Spamming may look profitable for a while but in the long term it will completely destroy your online brand name and online presence.

brand name onlineYesterday a very close friend in the blogging arena told me that if you want to rank well on Bing, you need to point to top bloggers in your niche. And I thought, that should always be the case because it makes more sense.

From today, quote others and they will soon enough quote you. Link your site to other top bloggers and you will build your online brand name for they will so enough link-back to your site.

Do not imitate what others are doing:

This is a cliché but I will repeat it anyway “Always be yourself”. There is nothing as sad as trying to be someone else just because you think they are better than you. Did you know that those people at the top always have things they are struggling with?

In fact, if you every get close so some of these top guys you will discover some will admire what you have. This tells you that you too have something unique you can offer people in your niche thus create your own brand name.

It is not a guarantee that you will please everyone but you will definitely get loyal followers. What may seem crazy to some people may look unique and good to others. Cut a niche for yourself and for sure there will be people out there waiting for someone with your qualities to emulate and subscribe to.

Do everything to fully understand your industry:

It is said that experience is the best teacher and I fully agree. But for you to be considered as a powerhouse, you have to be the best in what you do.

When you are good at what you do, you will always have answers to the questions fronted by people in your niche. This is what will build your credibility, presence and finally an online brand name.

To fully understand your niche you need to be ready to research a lot. Subscribe to blogs that are top in your niche, subscribe to niche newsletters and read the latest news of events taking place in your area of interest.

Researching will help you identify issues that others are overlooking and as you address these issues you will get a loyal following and thus build a brand name for yourself. Make use of your posts comment to know what people in your niche are really searching for.

The Yahoo Answers forum has been there for a while, but how many bloggers use this forum when researching for content creation?

Conclusion: Do you see now? This is how celebrities, politicians, big firms and influencers go about getting to the top. You may say that some of them are luck or were born with a silver spoon. Yes! That could be the case, but that is a very small fraction.

Most people that have built an online brand name have scarified a lot. They are the people that trend where others have refused to go. They do what others have refused or ignored to do.

You want to become an online millionaire? Then delete the word mediocrity in your dictionary and go that extra mile.

Accept It, Blog Content Is The Future Of The Internet

Accept It, Blog Content Is The Future Of The Internet

When you look at the Stone Age as far as internet is concerned you will notice that a lot has changed. Things have moved from having static websites to creating fresh blog content.

This has been brought about by the ever increasing appetite to consume information. New ideas and technologies are coming up from all corners and for you to keep abreast you need to keep reading fresh content.

For example, the next big and virgin market that needs to be exploited in regards to internet is Africa. Governments in Africa are all working hard to try and connect their nations to the rest of the world.

With the introduction of the web, people in Africa are opening their eyes to a new world rich with information.

My challenge to the people of this beautiful continent is to grab this opportunity to showcase their wealth of knowledge and resources.




Looking at the past and present trends it is obvious the best strategy of exposing your expertise and abilities is through sharing blog content.

Africa also prides itself from one very great resource, and that is people. No matter the kind of blog content you choose to share, you can be rest assured that there will be somebody out there ready to consume it.

Keep in mind that when you do something on the internet you are exposing yourself to over 4 billion people worldwide. These are the people who have access to the internet and the number is growing fast.

If you just get a small fraction of this figure to see what you do the future will surely be bright for you.

The web has been evolving over the years and along with it search engines have also been evolving. Considering that search engines get the most traffic, it is only prudent you know how engine crawlers operate.

All indications suggest that going into the future the best way of marketing on the internet will be to generate content. There is only one platform that ensures you constantly publish content and that is blogging.

In fact, if you follow the trends in the online world you will notice that big companies are now incorporating blogs in their websites. The thirst for fresh and quality content makes a website (static page) leave people yearning for more.

People are not the only ones craving for new blog content, search engines also what to keep up with their users demand for content. Therefore, engine spiders are continuously in the lookout for latest stories to give to users.

How to be successful in blogging:

Now that we know where the online world is heading, let us discuss on ways of making sure that your blog gets noticed.

Experience is the best teacher but there are things you can avoid so as to save time and make your way to the top faster. Rather than going through unfamiliar territories, you can easily learn from other people’s mistakes.

Back in the 90’s there were many successful blogs that shared content on how to make money online. As we speak, some of these blogs have slowly disappeared into obscurity.

The mistake these bloggers did was to think that they can keep riding on their past glory. They also remained stagnate and ignored the fact that they needed to keep feeding their audience with fresh blog publications.

To some of us, it is not easy to always wake up every morning and find something to talk about. But there are strategies you can adopt to help you keep finding new content for your blog.

Here are some techniques that you can use to your advantage and succeed in blogging

Tactic #1: Read what others in your niche have written and then do more research. This will help you come up with better articles which provide more facts. If you see there are points that have not been explained in details, seize the opportunity to publish a blog that provides more in depth content.

Tactic #2: If there is a hot topic that is causing ripples in your niche, find someone influential and interview him/her on the topic. You can then post the interview on your blog in written or video format.

Tactic #3: Take up a popular topic and try to analysis and give predictions. The best way to tell what will happen in the future is to look at the past and present trends. You might not be accurate but such a story will elicit lots of curiosity.

Tactic #4: People love juicy stories especially when there are contradicting views about a certain topic. You can ride on the popularity of certain stories by blogging about the same but this time give facts that go against the grain.

This is a strategy that you have to be very careful since it can back fire on you big time. The secret is to have your facts right and the way to achieve that is by doing lots of research to ensure you give references.

For sure there are more strategies of content creation but the ones mentioned above will help you a great deal. This is not to say blogging will be easy considering you need to share content consistently over a long period of time.

You might wake up some days and find you do not have the energy or willpower to write; buy if you want to succeed online you will have to find the spirit to keep going.

What top bloggers will never tell you:

Some people jump into blogging thinking that it is a way of making quick money. There are bloggers who have taken advantage to sell to new bloggers desperate to succeed products that never work.

I have been in online business for a more than seven years and let me surprise you, it is not easy. Though I did not spend all those years blogging, I have learned that you need to invest your time, effort and money to succeed.

Just as the topic suggest, the future of online business which is driven by marketing relies on blogging. This signifies that you have time if you start now to influence your future as far as online wealth creation is concerned.

The reality on the ground as regards blogging is that you will have to contend with the following things:

blogging content

*Some of your amazing blog content may never receive the attention they deserve:

The fact that you are a great blog writer does not in any way guarantee you overnight success in the blogosphere. This might not be what you wanted to here but it is the bitter truth.

With millions of content been published every single day, it is very easy for your dazzling content to get lost in the clutter.

There are articles that you will put your body and soul into writing them but they may fail to get the attention you thought they would. This is the nature of the online world were competition for visibility is so intense.

The fact that you wrote the best blog post in your lifetime is not a guarantee it will go viral. In reality, you may just get one person tweeting or sharing your story.

It is therefore advisable to promote all your posts. Go to where your target visitors spend most of their time and begin making connections. For your blog content to be found easily be the first one to share, +1, tweet and pin your articles.

Don’t stop there; submit articles that have backlinks to your blog on article directory sites. Guest blogging, forum marketing, content syndication such as press release are also other great strategies of promoting your content.

If after doing all that you don’t notice much activity on your blog, do not give up. Blogging is about doing your level best to share educative and useful content. Eventually, your target audience will notice and begin appreciating what you are doing.

*SEO trends will never remain constant:

One of the best strategies of attracting free and high targeted traffic to your blog is through search engines. This does not imply you put all your efforts into SEO and forget other online promotion strategies.

Recent events in the SEO world have brought many sites down especially the ones that were applying black hat strategies.

Google algorithm is changing everyday therefore it would be futile to depend entirely on SEO. Rather, publish content that will improve the lives of your audience and the rest will fall in place.

In short, don’t get involved in SEO at the expense of your blog visitors.

*Before you succeed in blogging you will have generated a lot of content.

For you to succeed in blogging and build a lasting online presence you must be ready to generate content. Not just one or two great blog posts, but lots of articles.

This is the scenario, before you make a decision to purchase something you really need to think through it and research. In the process you will visit related forum sites and read lots of reviews and testimonials.

You might also be forced to make several phone calls and consolations before you take action to buy.

If you want to reach your target audience and influence their decision making process you will need to generate content. As you keep publishing more content you will increase the probability of people coming across your blog thus helping them in their decision making process.

With time you will gain people’s trust and confidence and they will be coming to your blog whenever they need a valid opinion. It will not talk long before they begin buying your products.

Blogging is the best way of branding yourself but it will take lots of article publications to have a real impact. If you are not in it for the long haul then you better forget about blogging.

The same way it takes time and consistency to succeed in offline business, the same applies when it comes to blogging.

*Struggling to find stories to blog about:

Many bloggers give up along the way citing the fact that they have run out of blog content ideas or they are bored. In most cases, this is brought about by the fact that people choose a niche they are not passionate about.

Just because there is money to be made in the health industry does not mean you jump into the band wagon. If your passion is sports, create a blog related to sports.

No matter the niche you want to get involved in there will always be an audience. Even if it is talking about tooth-picks, in fact there could be someone right now searching for content discussing on best etiquette of using a tooth-pick.

To avoid getting bored, target a niche that excites you. By this I mean choosing a niche where you would still be willing to create content with or without making money.

It is true that on some days you will not feel like writing but the best way to overcome that is to read widely. The more you read the more views you will gather about a certain topic.

You can also pick some old stories and make them current, what might seem like stale news to you could be hot off the press news to other people.

All said and done, blogging is fun and that is if you choose the right niche that makes your heart skip a beat.

Now that you know where the future of online business is heading and how to approach blogging, what are you going to do about it?

Share your views in the comment section provided below.

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Author: Stephen Kavita

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