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Author Resource Box Formatting Techniques

Author Resource Box Formatting Techniques

Yesterday we defined what a bio resource box is and how best to make use of it. As we promised today we will discuss in detail the benefits of the author box in relation to SEO.

But before we get there let us see which of the two between text and HTML links has more SEO value. It is good to note that some article directories accept both, while others take HTM and others don’t. This means some sites you need to publish your articles manually.

Since you will need to know how to format both text and HTML based resource box, let us see how to implement them.

HTML: For best SEO link juice HTML are the best to use. Apart from just increasing SEO value, HTML codes look neat and blend with the rest of the text within the resource box.

Here is how a code will look like in the back office <a href=”http://www.yourdomainname.com/”>keyword Phrase</a>. But once you submit the article only the words “keyword Phrase” will be seen by readers and not the code. This is what happens when you see some words appearing in different colors and mostly it is blue.




Whenever a reader clicks on these words “Keyword Phrase” (they are called anchor text) they will be taken to the URL you entered in the code.

The reason that some article directories do not accept HTML is mainly when it comes to emailing their list. Some emails are not friendly to HTML codes.

Text: This is where you just enter plain text without using different fonts, underlining or using bold letters. This means that when you are adding the link you post the URL as text and once the article is accepted the link goes live. For example http://www.yoursite.com

In some instances it is alright to omit the http:// code but it is always advisable to use it. This is because sometimes the shortened URL may not function well and may appear as a broken link on some article directories. Remember, broken links will not give you any SEO value.

Then you may want to know which between HTML and Text link has more link power within the author resource box. Ideally, they both have similar SEO power only that HTML is more targeted.

With HTML you get to add the anchor tag/text which should be your targeted keyword phrase. But when it comes to text links, you need to optimize your article by adding your targeted keywords in the title and in the first paragraph.

When you do that, search engines will be able to pick the keywords you used and attribute it to the text URL in the bio resource box. So if you are given an option, you would be better off using HTML within your author box.

The advantage of using the HTML code is that you get to embed your URL with your desired keyword term. This will go a long way in ensuring you rank on search engines results for targeted keywords and more so boost your click through rate (CTR).

SEO tipsNote: It is always advisable to do a keyword research. This will help you to target commonly used key terms that are less competitive in your niche. The recommended tool to use is the Google Keyword Tool which is free or the Keyword Winner which is a powerful paid wordpress plugin.

Number of links one should have within the resource box:

In most article directories, authors are only allowed to add up to two links though you will find others allowing up to 3 links. The number of links actually does not count much; whether you put 1 or 2 links, the link juice will still be the same.

This tells you that when you are using article marketing you need to be consistent. As you keep on submitting more articles and using different keywords within your niche, you will gradually increase you page ranking thus more direct and organic blog traffic.

Article marketing is more effective when you do it on regular bases. My advice would be to have two links within your resource box, one pointing to your home page with your major keyword term and another pointing to a particular page with that pages’ targeted keyword phrase.

Note: But remember that all keywords must be terms that related to both your article and content within your website or blog. It will hurt your page rankings and online reputation if you publish an article about pets and yet your blog is discussing about work from home jobs.

There are also article directories that do not have an author resource box. A good example is a site like Buzzle. Normally, such sites allow you to add your hyperlinks within the body of your articles. This links are also known as contextual links.

Contextual links are added the exact same way you embed HTML in the resource box. The only difference is that one is within the body of the article while the other is situated in the resource box. Otherwise both act as hyperlinks.

Let us take a scenario where you are allowed to add a contextual link in the body of your article and two links in the resource box. The best practice is to have the link in the article to point to a relevant area within your site. As for the resource box one link can point to the home page and the other can be to yet another relevant page within your blog.

But in the case where all the 3 links are in the resource box, it is advisable that you only use two links to ensure readability. When you add 3 links your resource box also looks crowded thus reduce your CTR.

Whenever links are mentioned, something that always comes to mind is affiliate marketing. Then the question is; is it advisable to add your affiliate links in your author resource box?

Before it was possible for you add your affiliate links within your bio resource box but since the year 2010 things took a drastic turn around. As we speak, top article directories like EzineArticles will not approve articles that contain affiliate links.

Experts in online marketing advice that to avoid being put in the Google sand box AVOID using affiliate links in your author resource box. The best approach would to create a blog then update it with content on regular bases. From there, on the side bar or within your blog content you can upload affiliate links. Once you have monetized and your blog is in place then you can publish articles pointing to your blog or to pages within your blog.

Including your name in the author resource box: This is a question that has been asked several times and the answer is simple. It all depends on what you want to achieve, if you want to have your name as your online brand then go ahead and include it in your author box. But make sure that you use your real name; using fake names will in the long run affect your credibility. This is because the minute readers get to know you are not what you say you are; you will lose their trust.

The other option would be to concentrate more on ensuring your resource box has content that will compel your readers to take action rather than using your name.

Summary: Always create articles that have relevant content to your blog.

When adding backlinks within your resource author box, make certain that they are also relevant to your blog content.

It is also imperative to ensure that all your links are working perfectly. Broken links will not add you any SEO value.

The content in your resource box should be readable and compelling enough to make your readers press on your links.

When using HTML, avoid using italic formatting since this affects your link juice.

Last but not least, do not force your keyword phrases. The content in the author box has to flow with your anchor text.


Why Am Getting Google Traffic And You Are Not

Why Am Getting Google Traffic And You Are Not

If you are looking to make money as you work online then you need to get google traffic. There are so many search engines but the one that tops them all is Google. The other major search engines that you need to rank on include Yahoo, Bing and Ask.

As much as google traffic can be quite high, you need to compare conversion rate with other search engines. This is because you could be getting high google traffic but high bounce rates. On the other side, you could get low traffic from Yahoo or Bing but low bounce rate and high conversions.

This is why you need to have a way of analyzing your traffic to see which search engines convert well for you, thus target to rank on them. One of the best free web traffic analyzer is Google Analytic.

8 reasons that are making you not generate organic google traffic.

1. Untargeted domain name: The domain you choose plays a major role when it comes to attracting google traffic. It is advisable that you first do a keyword research to determine the main keyword to target. Choose a keyword that is commonly searched for within your target niche market.




This is the keyword that you need to use to come up with a domain name. Search engines when they Crawl your site they lay some emphasis on the domain name. Thus if you have your major keywords in your domain name it will be easier to be positioned in the first result pages.

web addressYou will notice on this blog the targeted keyword is work online. Google have already ranked me on page one with the keyword working online. It will not take long before am placed on the first pages of top search engines for my main keyword phrase.

This is not the only thing you need to do to rank high. Keep reading the rest of the article for basic rules of getting a high page placement.

2. Unpolished writing skills: Many of us are victims when it comes to lack of writing skills. In fact I’m one of them. I do not like writing and in school I never performed well in the English subject especially writing.

But one thing I came to discover is that practice makes perfect. The more you keep on writing the more you gain experience. In addition, the more you learn how to integrate keyword phrases in your content the more organic google traffic you generate.

When I started blogging my grammar was not good at all, but with time I have been able to improve my writing skills. My advice to you is to start a free blog today and everyday wake up and share want is on your mind. Within no time you too will sharpen your writing skills and begin getting google traffic.

Once you have improved your writing skills, it is best you get your own domain name and web hosting. Choose a web hosting company carefully; personally I use Hostgator since they have proved to have top notch services and support.

They also offer great discounts, with a coupon code like workonline25 you will get 25% discount for whatever package you purchase.

3. You don’t analyze your readers: The advantage of having a blog is that you can interact with your readers. It is important that you take time to moderate your comments. This will enable you to know what your viewers want discussed.

You will also get comments that will assist you know which are the right keyword phrases to target on your blog posts. Note: Take time to approve relevant comments to help further optimize your blog and generate google traffic.

4. Lack of uniqueness: There is an adage that goes “necessity is the mother of all invention”. You need to have a need for the innovation in you to come out. As for me, making money while working online was my desire. Therefore, I had to find ways of how to become unique.

I spend endless hours reading and writing and that is what has made me what I am today. Though I did not have someone to teach me on how to work online at home, I still managed to gain knowledge and create my original content.

Unique content is imperative since search engines will note this and hence send traffic your way. This is especially so for google traffic because Google spiders are more advanced.

5. Regular posting: Posting articles on regular bases is fundamental in attracting google traffic. Make sure you submit at least 2 articles every week. This will ensure that when search engines bots come to your site they find new content.

Have a particular day where you sit and come up with rich content. Post on this particular day and at a particular time. As for me I schedule to publish a blog post every day at 23:30 GMT. This means search engines bots will always come to my blog every day for new content.

SEO Pressor6. You do not target Google Traffic: If you want to generate google traffic then you need to know how Google Crawls sites. In your blog back office you have a place to add your META tags. Make certain you add your keyword in your Meta tags.

Google pays more attention to your description Meta tag. Therefore ensure you have put the description of your blog and do not forget to incorporate your targeted keywords.

The Meta description needs to be reader-able to both search engines and internet browsers. Your blog description is what shows up on search engines results. In case you do not add to your description META tag, search engines will choose for you and they may get a description without including your keywords. If that happens you may not rank as high as you may want thus low google traffic.

7. You do not promote your blog: Online marketing is the core to working online and making money from blogging. There are many ways to promote your blog; some are free web traffic generating strategies while others you need to spend some cash.

Click here to get topics on best online marketing strategies.

8. Un-optimized Blog template: The best blog themes to work with are wordpress templates. Most wordpress templates are already optimized for search engines. In addition, there are plugins you can add to further boost your internal blog optimization.

Some of the plugins that can ensure you generate google traffic include WordPress SEO, All In One SEO and SEO PRESSOR PLUGIN.

In addition, first impressions really matter a lot and so you need to take time to choose an attractive blog template. There are many free and paid templates you can choose from.

For example, you can search for “best free premium wordpress themes 2011” to get results of the latest templates. Once you have chosen the theme you like as your friends to give you their views. It would be better you spend a lot of time selecting a theme that is optimized since it can go a long way in helping you make money online.

The advantage of targeting google traffic is that you will drive more traffic thus increasing chances of making sales. It also means that if you can rank high on Google, you will also get good positioning on other top rate search engines like Yahoo and Bing.

In fact, I have noticed I make more sales from Yahoo and Bing traffic. This is because people searching the net using Bing and Yahoo are more targeted customers. They also are people who are ready to spend money online.

Therefore, the next time you write that post optimize for google traffic and other search engines.

Press on the links below to learn more as regards to working online marketing tactics.

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