List/Grid Monthly Archives: April 2015

How To Profile Site Audience As You Work Online

How To Profile Site Audience As You Work Online

As you write online you need to learn the types of site audience that exist. The more you understand the behavioral pattern of your site or blog visitors, the better you will come up with quality and targeted content.

Ask yourself, is my content really addressing the needs of my site audience? Most webmasters ignore this fact and in the process loss out on some visitors who would be potential prospects.

There are ways of telling the type of readers that come to your site. This is by observing the actions that your site audience take while reading your content. Bloggers and webmasters who have discovered the behaviors of blog readers in most cases run very successful online businesses.

If you get to learn the habits of your readers, you will generate content that suits their preference. In addition, your bounce rate will be low and thus increase your work online sales conversion.

Below are types of site audience and what you need to do to satisfy each of them.




Helpful reader: This is the kind of on site audience that each webmaster and blogger would wish to have. Mainly because they are always supportive and motivate you to become better in whatever you do.

Naturally, helpful visitors will give encouraging comments and go a step further to assist you in promoting your site or blog. In most cases when you get backlinks, it will come from the same type of site audience.

Do all you can to generate content that will get the attention of this type of reader. Make sure that when they post a comment you respond to it in the shortest time possible. Why? It is from helpful readers you get a friend and partner that will help promote your site and products.

Judgmental viewer: In online marketing, things will not be rosy all the time. Sometimes you will get site readers that are negative and quick to point out your mistakes. If you get comments saying your content is duped while it’s not, chances are that it has been submitted by a judgmental viewer.

Despite the fact that judgmental site audience may discourage you, they also help you to improve your site performance. This type of reader makes you go an extra mile to ensure your content is up to standard before posting. In so doing, you will make certain that you have no spelling mistakes and grammatical errors.

In order to handle the judgmental reader, you will need to do thorough research and make sure your content is absolutely unique and of high quality. Get a friend to proofread your articles thus avoid spelling and grammatical mistakes.

Heading and summary reader: There are people who will dismiss your article by reading the first line. And if your last sentence is not any better, they will right away click on the close button and move on to the next blog.

The most that this type of reader will read is your title, first paragraph and the summary. If that does not get his attention then he’s gone and may never return to your site.

The secret of capturing this category of site audience is uploading catchy pictures within your articles. Since they have to scroll to the end of your article to read the last paragraph, if you have interesting images they will definitely pose a bit.

And another thing, place your images next to your major points, because the odds are that this type of viewer will read content that is next to your images.

It goes without say, you must compose quality first sentences that will act as bait. Make your paragraphs short and spicy, that way you will surely grab their attention.

Intense reader: This is a rare quality of site audience to find on the internet. The intense reader will sock in every word you write. They will also try to fully understand what you are talking about by going through your content several times.

Because of their willingness to learn more, the intense reader also gets to see your mistakes and grammatical errors. But unlike the judgmental reader, he will post kind comments to help you improve your blog.

For you to properly handle the intense reader, ensure you post quality content on a continuous basis. Proofread your articles more than once and if possible get a friend to also go through your articles. This will help you correct all mistakes thus an intense reader will rate you highly.

As an online entrepreneur blogging for profit, you realize that the higher your readers rate you the better your online sales conversion will become.

Monkey see monkey do reader: This type of site audience move with the masses. They will only read articles that have more comments. You will find this category of reader visiting the highly rated sites within their niche.

Monkey see money do reader wants to feel that he has spent his time well. That is why he will focus on what others are saying or doing. They do not want to try or read something new; they feel more comfortable with things that have been proven to work.

They will easily read and share an article that has 50 tweets and not bother to read an article with 0 tweets. In addition, you will find then following or becoming fans to celebrities and famous people in their niche.

When this type of visitor lands on your site or blog he/she will only read posts with many comments. If they notice there is a blog that people are sharing they will definitely open to read it.

There is little you can do to motivate this type of readers to read your new post. Hence, when one of your articles becomes popular, read the comments that have been posted. This will give you an overview of what to write about thus post content that will become popular faster.

Reliable site audience: This is another rare type of site or blog audience you are bound to come across on the internet. But any online marketer will agree that this is the type of visitors every blogger/webmaster should seek to attract.

The reason they are considered reliable is because they are loyal. A loyal prospect is the one that will most likely buy your products. Even when you launch another product or blog, this type of visitor will quickly try out your product or subscribe to your new blog. In short, they follow you wherever you go.

In order to garner loyal site audience, it will take time. You have to prove to be an expert over a period of time. At the same time, you will need to gain credibility by continuously publishing content that is helpful and truthful.

If visitors find you to be honest, it will not take long before they turn from prospects into loyal customers. Therefore, share content that is easy to authenticate. If you write something that some else published, quote them and link back to their site.

site audienceThe scanner: Most site and blog readers on the internet fall in this category. They usually scan through your content without paying any attention to what you have written.

This type of site audience will assume what your content is about by just reading your title and observing the images you have posted. The advantage of the scanner reader is that they mostly leave comments. But sometimes the comments are not related to the topic.

For you to capture the attention of a scanner, you have to write short and descriptive paragraphs. It will be even better to write in point form by using bullets or numbering.

If you write an article without bullets, use interesting text like bolding important points or using italics. In addition, you headlines have to be captivating and descriptive of the content within the body of your article.

The images also have to be telling a story that is related to what you have written. This will make your content easy to scan and thus the scanner visitor will understand what you are discussing about.

Gold digger: This is the kind of reader who will want to ride on your success. You will find them posting comments all the time in a view to funnel some of the traffic to their site.

Gold digger readers will most of the time want to link back to your blog when you get to the top. They will do all they can to learn your tactics and take advantage of your success for their own benefits.

The best way to handle this type of site audience is to be selfish with your information. Come up with paid online tutorials that contain your best content and strategies.

Quiet visitor: This is the most dangerous type of site visitor to have. It is better to have a visitor that tells you of your mistakes than a visitor that remains silent of everything you write about.

This category of reader will go through your content and leave zero comments. Philologists say that this kind of reader prefers to be obscure and avoids being in the limelight. Even though they may really love you content, quiet site visitors will not reveal that to you.

So as to involve this type of site audience, you need to look for ways to make you site interactive. Publish articles that ask questions thus necessitating them to share their views.

A call to action is also very important in getting visitors’ involvement in on your blog or website. Telling your readers what to do will go a long way in making sure your blog is active. As your blog becomes alive so will the money start rolling in.

Something else you can do if you notice these are the kind of visitors you have on your blog is to create polls. Polls are easy ways of engaging readers and learning their preferences.

Nosy reader: There are people who are only out to learn about you rather than what you have to say. With a nosy reader, he will straight away go to your about page to get more information of who you are.

The best way of telling if a reader is the prying type is how they post comments. They will ask you personal questions and want to learn how you do your business. Most of these comments will not be related to your site content.

To get the interest of the nosy reader, you will have to share captivating stories about yourself. Use the about page to tell people more about you and what you do.

An example of a site that takes care of the nosy reader is Smart Passive Income. One of the site’s menus is Income Reports. A prying reader will certainly click on that category.

Within your posts, you can also make personal statements that will be quickly picked by the nosy type of reader.

Conclusion: Knowing the behavioral pattern of your site audience will help you come up with content that is more targeted. An easy way of studying the type of readers you have is by the comments people post.

If you want to make money online from home, then you have got to learn about your readers’ traits.

What type of site audience visits your site or blog? Share using the comment section below.

If you find this article helpful, use the social buttons appearing on the left to share this post with your friends. Click here to subscribe to my blog updates.

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7 Ways Of Link Building Without Drama

7 Ways Of Link Building Without Drama

Google keeps on talking of how they will keep on changing their algorithm, which they have. But in all that talk there are two elements they cannot remove from their algorithm formula. These are content and backlinks.

The fact that search engines are machines means that they have to depend on other factors to rank sites. One of those factors is human beings. Signals picked from building backlinks is one such element that will help you rank high.

In link building you have to be patient since you don’t want to be considered a spam due to unnatural links. You have to be tactful so as to avoid the google radar of people using underhand tactics to rank.

Most site owners usually have a hard time when it comes to building inbound links. Amazingly, others don’t even know they need backlinks in order to rank better in search engine result pages (SERPs).

Having quality online content that blows peoples’ mind off is great but it will amount to nothing if nobody finds it. Web content needs a little push so as to gain audience and the best way to do that is by link building.





On this write up you will get ideas on how you can get other sites to link to your site and thus improve your ranking on SERPs. The beauty of the strategies we will share here is that they are white hats techniques hence be in the good books of search engines.

Now let us get down to business and spill the beans on how to make your content get backlinks today and in future.

1: Write rich content: The first ingredient you need on your site to attract links is content. There are various means of generating content which include text, videos, podcast, graphs, webinars and images just to mention a few.

But of all these types of content, text and video are defiantly the best when it gets to site ranking.

The more compelling your content is the more people will want to link back to it. People are always in search for quality content and if you give them that they will among other things bookmark, share and more so add a link to their site pointing to your site.

Therefore, when creating content make sure you do your groundwork well so as to provide the best. It would be to your advantage to write one quality post a week than post everyday content that does not add value to your target audience.

If you can afford it, you can hire experts to generate content for you. For example, the other day I hired someone at fiverr.com to create a video.

2: Enhance your content: For your site to stand out thus build more backlinks you need to combine all types of content.

If you write an article that needs info-graphics make sure your add them. Head to a site like infogr.am and create your own graphs that will enhance your content.

Apart from graphs, you also need to add related pictures within your content. Studies show that people are poor when it comes to reading but they love viewing videos and still images.

Most people go to the extent of sharing and embedding these images and videos on their site or social platforms. In the process helping you increase your link popularity.

Going through endless written content is quite boring hence you need to find a way of capturing the attention of your readers. Spice up your content by adding captivating images, graphs or videos and link building will be like child’s play.

3: Open Site Explorer: Knowing where your competitors are getting their backlinks is very important. For someone’s website or blog to be on the first page of Google he/she must be doing something right.

The ideal and easy way to discover where your competitors are getting backlinks is by using open site explorer.

All you need to do is go to open site explorer and insert your competitors site URL. You will be given a list of sites where the URL appears.

Once you have the list pick the best sites in that list and post comments or request to be a guest blogger.

From the list you derive enter those URLs to further know where these sites have linked to and further improve your link building.

4: Build relationships: One of the ultimate strategies of gaining online presence is through connecting with people in your niche.

Link building will be of more impact if you get backlinks from related sites. Therefore, you need to know where people in your niche meet both online and offline.

link building

One site that you can visit to connect with people in your niche is Meetup. Once on the site, search for bloggers in your niche. You can go a step further and specify your location and you will get to know where they meet.

Attend their meetings and build relationships. Face to face connections work better than sending email requests or linking up on social sites.

You will get a good deal anytime you talk over a drink or while having dinner.

If there is a seminar or workshop relating to what you do in your area make sure you attend. As you socialize with other participates I’m sure some will agree to allow you to write a guest post or add a link pointing back to your site.

As for online connection join relevant groups on facebook and seek to meet the right people. Don’t make a mistake of asking for a backlink right away.

First introduce yourself and get to know people and what they do. Once you have created a good rapport you can then request to write a guest blog.

5: Guest blogging: Just because someone has agreed you write a guest post does not mean they will automatically post it.

In order for guest blogging to work you need to go out of your way and come up with great content. Guest blogging is one of the best natural ways of link building.

Therefore, you don’t want to loss an opportunity to get a backlink just because you wrote a poor article. As we mentioned in the 1st point, research and come up with captivating content.

This will ensure your guest blog will be accepted and more so elicit more clicks and requests to post articles on other related blogs.

Click here to read more on the power of guest blogging

6: Press release: Do you want to knock off your competition hands down? Then releasing a press release is the thing to do.

Though it is expensive to do a press release, if you target the right keywords it will be worth every single penny.

A press release will funnel lots of traffic to your site and more importantly help you to get thousands of backlinks as your content is syndicated.

Personally, I recommend you post your press release on sites like PRweb or 1888PressRelease.com

7: Create a compelling Profile Page: The one reason that would affect your link building efforts is commercials. People do not like linking to webpages which have too many advertisements.

Since blogging for profit is about making money online thus the need to advertise, the one page you can create that has no adverts is the profile page.

These then means you come up with a very detailed and captivating about page. Write juicy stuff about yourself and what your site has to offer.

You may ask; how will a profile page help me in link building?

The secret is simple, every time someone mentions your name or what you do online, you can approach them and tell them you have a profile page that they can link to.

With no commercials appearing on the about page most people will be ready and willing to link back to the page.

Conclusion: Getting people to link to your site is not easy and it takes time. This is mostly the case if you are using white hat strategies.

The advantage of going legit is that eventually you will hit first page and it will be difficult to remove you there.

There are still other techniques of building inbound links such as article marketing, social bookmarking, and on-site linking just to mention a few.

As we said in the beginning creating great content is good but you need to have the right strategies of placing this content before people’s eyes. Link building will for sure help you to gain online visibility easily.

This site is devoted to making sure you learn the best techniques of marketing online. Take your website or blog to the next level by reading and implementing what we share here and you will have a good story to tell.

To start getting updates from this blog enter your email address below or press here to subscribe to my RSS feed.

If you think this article will help others become better online marketers click on the social media icons appearing on the left to share.

I would also love to get feedback on what we have shared here. Therefore submit your comments in the space provided below. Remember to add your name, email and website to help you in link building.

SEO Tools To Consider In The First Year Of Working Online

SEO Tools To Consider In The First Year Of Working Online

For you to be successful in making money online you must embrace the use of SEO tools. Search engines optimization is the driving force of the internet. In fact, about 95% of the traffic generated on the internet is from search engines.

If this is your first time to be on the internet you need to read this article to the end. It is good to do offline business, but the full benefit of doing business is on the internet. The net provides you with an opportunity to reach a much wider audience unlike offline business. On the internet you are not limited by boundaries thus the online money making opportunities are immense.

The secret to generating income online from home is the proper use of the SEO tools that are available. Amazingly, most of these SEO tools are free to implement. With an optimized blog or website you are sure to rank high on search engine result pages thus drive high targeted traffic.

High targeted traffic will then make sure your conversation rate is high hence helping you make money at home with ease. At this point it is good to mention that proper use of SEO tools will not bring you traffic overnight. It usually takes some time before search engines build confidence in you thus rank your blog high.

Now let as look at some of the basic SEO tools to consider when you are launching your blog or website.




Have an open mind that is ready to learn: One of the best ingredients of learning that can enable you better absorb new things is developing curiosity. When you have a desire to learn new stuff you will absorb easily.

The internet is full of free materials for you to harness and learn the best SEO tools to use. It is advisable to read blogs of the people that are top in search engine optimization. A site to try is SEOMoz where expert post great and insightful articles on search engine marketing.

Other sources of getting and learning the best SEO tools include watching videos, reading reports, buying e-books, attending webinars and seminars on search engine optimization.

In the initial stages of doing online business from home; try to acquire as much knowledge on SEO strategies. Learning SEO will ensure that you avoid getting swindled by people or firms offering SEO services. Having little know-how in SEO enables you to properly vet SEO companies thus choose the right ones.

Armed with the right search engine optimization tools you will also avoid the use of black hat tactics to rank high. Always look to learn the white hat SEO strategies to that are in the good books of search engines.

To prevent the use to strategies that would hurt your SEO ambitions, consider having an account at Google and Bing webmaster tool. These two tools will help you learn the right work online legit guidelines as far as SEO practices are concerned.

The internet is filled with reputable SEO blogs that you can get insightful content on SEO tools and practices. When you learn proper SEO, you will be better prepared to form a lasting and profitable relation with search engines.

Launch a blog: The number one SEO tool in order to rank high is content. The best way to generate content is through blogging.

It is evident that writing to some people is quite a challenge but the secret is to practice. You may not be an established writer right now but the minute you start, with time you will learn the art. Even the established authors you hear of today started out as amateurs.

It may seem as an up-hill task to come up with articles with at least 700 words, but as time goes it will get easier. Try as much as possible to at least post one article in a week and as time passes you can move to two blog posts.

SEO toolsNote: For blogging to work for you as a SEO tool you need to publish content on a regular basis. If you have the cash to invest you can hire people seeking for work online jobs to write for you but it is better if you do it yourself.

It will take you time to develop writing skills and formulate content that is compelling. Therefore be patient and give engine spiders time to trust your site. Getting ranked high on search engines and thus have web presence is a gradual process.

Writing good content will help your blog individual pages get indexed and ranked hence increase web traffic.

Internal optimization: This is what is also known as onsite optimization or onpage optimization. Of all SEO tools, your blog is certainly the most vital one. It has been observed that when most people link to you they do so from your homepage.

As you create posts make certain to link to your homepage and other related pages on your blog. As you link your pages ensure you use targeted keywords as your anchor text.

Linking building is best achieved when you first work on internal optimization then later move on to external optimization. Linking your pages also help visitors to easy navigate through your blog. In addition, search engines will easily find, index and rank your pages.

You also need to tweak your pages now and then until your conversion rate goes up. The focus of your online promotion should be on blog content generation. As valuable as off site optimization is, it will be of no benefit if you have lots of traffic that does not convert to cash.

Social media networking: Most webmasters go about social media marketing the wrong way. Work on creating a profile that is optimized so as to link up with people in your niche. Your aim in social marketing should be to build relationship with the right people.

Research and find out the content that people in your niche are looking for and the best time to post. This will ensure that your status updates are read and people visit your blog. Remember that the links you post should be keyword based. This goes to show that social media is also among the SEO tools to consider.

Take time to learn the habits of your target audience and address their needs and wants. Find online forums and groups where your target audience congregate and offer content that adds value.

Recap: All said and done the best SEO tool in traffic generation is content. Give your site guests a reason to come back again and again to read your content.

Once you have good content on your site, then you can work on building link popularity. Some of the other great SEO tools to use include article marketing, guest blogging, video marketing and so on. If you note carefully, all of these SEO tools are all content based.

Search Marketing Techniques To Adopt As You Work Online

Search Marketing Techniques To Adopt As You Work Online

For people who work online through blogging or website promotion, search marketing is critical. The reason for this is because search engines offer a great source for generating online targeted traffic.

Considering that Google is the top search engine, it goes without saying that every webmaster will seek to rank well on Google.  That is why every blog or video that google post about search marketing or algorithm change will be read or viewed with lots of enthusiasm or sometimes with despair.

Enthusiasm is for the folks who use white hat strategies, while despair is from the guys who use underhand tactics to rank. Search engine bots are getting more advanced by the day hence people who use short cuts are slowly been thrown in the sand box.

Some few months ago Google posted a 3 minute video where Matt was saying that Googlebot do not consider spelling mistakes and grammatical errors in site search engine positioning. Click here to watch the video.

I don’t know what this means to you, but for me I would take such information with a pinch of salt. Google has a way of making webmasters chase after shadows thus you need to be very careful. Some search marketers must have touched the ceiling with joy to hear that google cannot tell the difference between grammatically correct articles and those with grammatical errors.

There are webmasters who in the name of generating backlinks to their site will distribute useless content. It may sound great that your link profile can grow using garbage content, but for how long do you think Googlebots will maintain the status quo?

You never know when the next Panda update will be and this time round be able to tell the difference between useless and valuable content.

Backlinks are so vital in search marketing but that does not mean you should not care how you build them. You will be better off back linking with quality content rather than garbage.

Google through Matt stated that grammatical errors and spelling mistakes are not considered when ranking websites. That does not signify that Googlebots don’t measure the link power/juice that is passed on from a webpage.

Let us assume that for now google algorithm is incapable of telling the quality of content on a page. You still have need to backlink using quality content for these reasons:

Human aspect: Do not forget that your search marketing success is determined by your overall SEO promotional strategies. Every page pointing to your site acts as a salesman or an advertisement. You do not want to appear like you have employed phony salesmen or using useless advertising to market your high profile business.

Remember that soon enough some of your visitors will get to know how you got to rank high. If you used black hat strategies you will lose your online reputation. Nobody will wants to buy products from a phony person.

Search engines will not be the ones buying your products but rather its human beings. Therefore, make sure that your overall search marketing techniques are above board. If you want to be in business for the long haul, then use the right search marketing strategies. Do not forfeit your online reputation by back linking to useless content.

Engine spiders are machines hence they are limited when it comes to full assessment of your site and back links. But when you start ranking high, Google calls into action their human reviewers to critically analyze your content and link profile.

If you have back linked using garbage content, you can be sure that it will not take long before you get your site in the sand box. It is good to note that the higher your site ranks the more the chances that human reviewers will be assigned to your site for appraisal.

Technological advancement: If there is one thing you can bet that google is doing right now is to try and improve their Googlebots. Google has employed some of the best programmers in the world and for sure they will soon crack the code that can detect garbage content.

search marketingJust talk to the guys who were hit by the Google Panda update, and you may have second thoughts in trying to use short cuts to rank. 2011 claimed its SEO victims, come 2012 and you will sure see sites going down and some coming up. Where would you rather be positioned?

Kindly, for anyone seeking to generate SEO traffic you would be better off adopting white hat search marketing techniques. Click here to subscribe to my RSS feed for quality SEO marketing strategies.

Competition: This may also be classified the same as point number 1 since your competitors are human beings. Once you enter the online business world you have to contend with competition.

As you begin to climp up the ladder you will expose yourself to your competition since you will be taking away some of their earnings. In order to cut you down, some of your competitors will begin analyzing your site to see what search marketing strategies you used to get to the top.

It will be unfortunate for you if you are using underhand strategies to rank high. Your competitors will quickly report your site to Google as distributing spammy backlinks. As more people report your site a human reviewer will be called in and if the reports are true you are doomed.

Why you need to use white hat search marketing strategies

It is true that building your link profile is not easy and it’s even more time consuming if you are generating backlinks using quality content. The process might be slow but the day you will reach the top no one will be able to demote you.

Take time to proofread the articles that you are submitting to article directories and make certain they are readable and of high quality. It may seem tiring for now but for the sake of your online home based business, you better do what Google recommends.

Summary: There are two things that search engine marketers need to seriously ponder on. When it gets to search marketing the one thing that will remain constant is change. Therefore, stop chasing after the Google algorithm changes and stick to quality content creation and white hat backlink building techniques.

The next thing that SEO marketers need to realize is that Googlebots are not all knowing as they would want people to believe. Google will forever insist on sharing half truths about their ability just to make you cling to their every word.

But having said all that, the relationship between search marketers and engine bots are dependent on each other. Bloggers and webmaster provide content that help the internet to grow while on the other hand search engines reward the best content with visibility.

I’m sure you have some comments and opinions you would want to share on this topic, use the comment section below. If you want your friends to read this article click on the social buttons on the left to distribute to them.

How To Market Your Online Store Website Effectively

How To Market Your Online Store Website Effectively

This blog is dedicated to showing you ways of online money making from home. That is why on this post we shall discuss one of those strategies, that is, making money through an online store website.

Every passing day people are starting to appreciate buying products online. A few years back, western countries where the only ones taking advantage of shopping online. Today, the developing nations are quickly catching up.

The craze has been brought about the amazing discounts and deals one can get from purchasing items on an online store website. Studies have revealed that during the holiday season, sites like Ebay and Amazon record the highest sales volumes.

It therefore goes without saying; if you can start your own online store you will easily make money online at home. But most people make mistakes when it comes to building an online store website. To avoid been one of them, you are better off reading this post to the end.

The internet has really advanced and it is now very easy to have your own online shop within minutes. With some online store websites for example Amazon, you can create your own store and become an affiliate.

Furthermore, most web hosting sites include a shopping cart as part of their hosting package. Try it out and you will see how simple it easy to set up your own web store within minutes. As for those who use wordpress, there are plugins you can upload and have your online store set up within seconds.

And did you know that you can also set up a shopping cart on your site through PayPal? All you need to do is open an account with PayPal (Free) then copy and paste some HTML codes on your site. As people buy your products, PayPal will take care of the transactions for you and deposit money in your account for a small fee.

From the above you can see that the issue has got nothing to do with building an online store website. In fact, setting up an online shopping cart is the easy part. The challenge is how you can attract customers to your online store website.

how to increase sale to your online store

It will be of no benefit to you to spend your precious time and money creating an online shop if no one will come buy your products. The critical element in making money online is traffic generation. Without traffic no blog, website or online store would make a penny.

If you surf the net, you will come across very good looking sites that do not generate any revenue. This is because looks have got very little to do with making online sales.

Some years back all you needed to do is create a site and submit to other top sites. These included sites such as Google, Yahoo and Dmoz and within weeks you would start attracting traffic.

Today, the ball game has totally changed and it is very difficult to rank. The competition has become so stiff especially for certain keywords like online shop or online store. This means it would take you years before you would rank on particular keywords thus make money selling online.

Considering the high competition that comes from promoting your online store website on search engines, what would be the best approach?

Online retailer sites like Ebay, Yahoo and Amazon already have high reputation thus it will impossible to compete with them. In addition, there are other millions of online shops out there also looking for customers on the net.

But do not let that dampen your spirits of creating your online store website. There are excellent internet marketing strategies you can adopt to funnel traffic to your store.

The secret is simple, keyword research. Rather than seeking to rank for keywords like online shop or online shopping store, optimize for terms that are less competitive. Leave the big boys to rank for the high competitive keywords since they have the money to spend.

As for you, seek to rank for less competitive keyword phrases that people search for. It will cost you an arm and a leg to appear on 1st page for top rated keyword, but does not spell doom for your online store website.

If you apply the strategy you are about to read below, do not be surprised to find yourself facing zero or minimal competition. This will catapult you ahead of most work from home online business individuals out there.

How to make your first dollar from your online store website

Normally, when people are searching for products to buy, they go directly to the top online retailer shops. This is because the sites have variety of products and they also are secure.

It would take you years if not centuries for you to get to the same level with the top brands. The best approach to generating traffic to your online store website is to link the well known online purchase sites to your blog or website.

Prior to setting up an online shop, you first of all need to launch a content based blog or website. The blog should be centered on one particular niche. This way you will rank faster on search engines result pages thus drive targeted traffic to your blog.

Note: Visit Site Build It and you will be amazed on the rich tools that can help you build a site. You will also have access to top rated tools that will help you generate traffic online. Let me also add that their support structures are the best.

As you keep on generating content, search engines will begin directing organic traffic to your site. It may take a while, but if you target a low competitive niche it will take a short period of time.

learn how to market online

It will even take you a shorter period if you target long tail keywords since they have very low competition. Though the traffic from long tail keywords is low, you will rank faster. Besides, the more you publish content the more your traffic will increase.

Once you have started generating targeted traffic, you can now go ahead and create an online store website. Considering that your blog is focused on a particular area, it is prudent you also build a niche store.

Do not sell anything and everything and yet the people coming to your blog are targeted. For example, if your blog is sharing content about computer accessories, you should not include gardening tools in your online store website.

How search engine traffic is important in bringing customers to your niche online store.

The key to funneling traffic on the internet from search engines is CONTENT creation. As you publish articles that are unique, insightful and of high quality, search engines will definitely send customers your way.

In the beginning the traffic may be low, but as you keep on adding more pages to your site, the higher your traffic will go. It is advisable that you generate articles that have niche keywords so as to get targeted visitors.

So as to boost your online sales conversion, you need to generate targeted traffic. That is why it is better to first use your blog to funnel traffic to your online store website.

For instance, if you go to the header on this blog you will note that there is a link called; work online shop. I have linked my blog to an online store website that I created on Amazon.

On the store, you will only find products related to the content on my blog. These articles are rich in keyword thus ensure targeted traffic come to my blog. Some of my visitors end up clicking on my work online store and buying what they need.

Summary: Rather than creating your own online store and marketing it to compete with the giants of the game, you would be better of using your blog to get customers. It is easier to generate traffic to your main site as compared to competing with other established online stores by marketing your store separately.

Therefore, if you want to sell your eBook that teach people a certain language, first launch a content based site on the said topic. Provide your target audience with valuable articles about languages and in turn search engines will send traffic to your site.

If you have any questions or comments feel free to share them in the comment section below. You can also share this article by pressing on one of the social icon appearing on the left.

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Work At Home Secrets For Affiliate Marketers

Work At Home Secrets For Affiliate Marketers

Affiliate marketing is considered as the best strategy of making money online as you work at home. If network marketing is the number one millionaire maker, then affiliate promotion must be a very close second.

What is affiliate business? This is where companies or individuals allow other people to pick their products and sell them for a commission. Associates or affiliate are paid depending on the action taken by the leads they bring. The beauty of it all is that registering in a work at home affiliate program is FREE thus you should be careful when you are asked to pay in order to be an affiliate marketer.

Some of the affiliate sites you can enroll in include Nanacast, Affiliate.com, Click Bank, Life Time Commissions and Commission Junction just to mention a few it all depends on your work at home business niche.

Types of affiliate marketing programs: The first type of affiliate promotion program is where an affiliate marketer is paid a commission when their leads make a purchase. All you are required to do is pick a product and promote it; you will be paid every time you make a sale. The other is where work at home affiliates are paid just to refer customers. There is normally a form for people to fill their personal details like email address, postal address, names, telephone and home address. Generally, programs that require your leads to make a purchase usually pay more commissions.

Mode of payment also vary when it comes to affiliate marketing, there are those that pay one off while others are residual. Companies like Click Bank and Life Time commissions have great programs that you can promote to earn recurring incomes every month.

How to choose an affiliate firm to work with:

As much as affiliate internet marketing program can help you make money while you work at home you need to be strategic the way you pick them. There are several things you need to consider before promoting any affiliate product or service.

1. Work at home with firms or people who have credibility. There are companies that hype their products so much yet they do not live to their billing. Check out the owners of any products you intent to promote and see whether they have a good track record. Get to know other products they have developed and see how the products performed.

2. Advertising is very important when it comes to selling any service therefore a good affiliate company should have promotional tools. This include things like banners of different sizes and that are designed to capture people’s attention, text links that one can add within their blog content and convincing messages that affiliates can email to their opt-in list.

3. Before you decide to market any product make sure that it has a good landing page. By this we mean that it should load fast and look attractive. The idea is that if the landing page does not look good to you the same will apply to your target audience. As we all know first impressions really matter when it comes to work at home business. In addition, the grammar used should be correct. Imagine landing on a page that is full or grammatical errors, people will doubt the product thus will not buy it.

4. Advertise products that are relevant in your market niche. You cannot go marketing gardening e-books to people who are interested in work at home opportunities.

5. Wear the shoes of the people in your niche and find out what they are struggling with. Then from there go ahead and get a product or service that address these needs.

6. Usually, a good affiliate product should show stats of every product they have on their website. Take time and promote the items that have a high conversion rate. This will ensure you make more sales thus enjoy your work at home affiliate business.

7. Different affiliate firms have different modes of payments and it is good to consider this. Some of the common ones include paying members using checks, wire transfer, PayPal or alert pay. Also confirm if the affiliate company you are enrolling in operates in your country.

8. A back office is a must have in any online affiliate promotion program you enroll. This is where you get to see statistics of how your campaign in doing in terms of the traffic you are generating, unique clicks and the commissions earned.

The best approach to work at home affiliate online marketing is having a blog or website. On the blog create content that is aimed at providing relevant and informative articles in a particular industry. This is to help you attract targeted traffic to your site and making certain that people spend more time on your site. Publish content that seek to solve problems that folks in your niche encounter.

Once you have managed to build quality traffic to your site you can then add relevant affiliate products. Most online marketing gurus suggest you use wordpress to create your blogs. With wordpress blogs you have full control of your advertising tabs using a tool called Ad Injection thus help you make quick money online.

You can also promote your products on social marketing sites like Twitter and Facebook. But for this to be effective it is advisable you connect with people with the same interest as you. Have good rapport or create good business relationships with your followers or fans and then later you can easily promote your associate programs to them.

Another great affiliate advertising tool for web marketers who work at home is email marketing. If you have been able to come up with a good opt-in list you can once in a while promote your products. The concept is the same, rather than sending high pitched marketing messages to your list, create an atmosphere for selling. This you do buy sending periodical emails that are informative and add value to your subscribers. The moment you do this it will mean that whenever you send them a product to purchase they will easily buy it.

Note: To better manage your email marketing campaigns try opening an Aweber account.

The one advantage of affiliate marketing is that you do not have to deal with things like after sales services. All you need to do is refer customers to your affiliate company and they will deal with things like shipping and customer satisfaction.

Affiliate web marketing is so easy but only if you use the right approach. Work towards boosting your online presence and credibility and you will sure make online sales leads. Long gone are the days when work at home online was reserved for the gurus, today any newbie can launch an online home based business and still generate high revenues.

Are you there and maybe you have lost your job or are wondering which business to start? Then think no further, enroll in an affiliate business program today. All you need is a computer, good internet connection, a willingness to learn and determination.

For sure anyone can earn money online while they work at home. Follow the link below to learn more…

 

How To Improve SEO Rankings On Search Engines

How To Improve SEO Rankings On Search Engines

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The desire of every blogger or webmaster working online is to get high SEO rankings. But the problem is that there are so many dos and don’ts to an extend people get confused. It has become really difficult especially for newbies to know what works and what doesn’t when it comes to search engine ranking.

On this blog you are sure to get up to date strategies of improving SEO rankings and thus generate quality online traffic. As you all know, the more quality traffic you attract the more you earn money online working online.

Here are 10 basic SEO ranking tactics you should work on:

1. Picking of domain name: When I was purchasing my first domain name I did not think much about including any keywords. But that changed when I realized that I was ranking for the words I used in that domain.

For that reason I decided to buy another domain name and this time I used my main keywords which are work online. It has taken some time to rank but as you are reading this post my site is on page 1 for that very competitive keyword phrase.

What I’m trying to imply here is that you have to include your main targeted keyword when buying your domain name.

Most parameters that are thought to be used by Google to rank sites are based on assumptions. In fact, it is said that Google uses over 200 parameters to determine a site’s SEO rankings. According to my personal assessments, keywords contained within a domain name play a major role in search engine placement.

2. Heading Tags: On a site or blog there are elements known as H1, H2 and H3 which are HTML elements. These elements are used for defining a web page heading and subheading.

The thing about HTML code is that they are meant for search engines and not human beings. Therefore, you can take advantage of HTML heading tags to add keywords. But in case you are not using header tags do not worry so much. According to some SEO rankings experts, this has no significant effect to search engine ranking.

3. Title Tags: Header tags may not be visible to your blog visitors but title tags are. Title tags are the words that you put in the title of a blog post. When you visit a blog’s webpage, the title tag is the one that appears at the top of your browser.

The same title tag is the one that is displayed in search engine result pages. This is an indication that title tags are crucial when it gets to SEO rankings. Therefore, ensure that every web page title you create contains your targeted keywords.

In addition, you should target different keywords that are within your niche on every article you publish. This will help you rank on different keywords thus get more targeted traffic from each individual page you create.

4. Anchor Text: I’m sure you have come across words on the internet that are usually blue in color and when you click on them they take you to another webpage or site. These are the words referred to as anchor text or hyperlink text.

The power of anchor text is seen when it comes to article marketing, guest posting, forum marketing, social media marketing and of course all contribute to your site SEO rankings. Always use your targeted keywords as your anchor text since those are the words that search engines will rank you on.

This is how anchor text help: If you are seeking to rank for a keyword phrase like work online and earn money, the more you hyperlink this words and point them to your blog, the more you will increase SEO ranking of your blog for that keyword phrase.

5. Keyword Density: Over the years there have been hot debates as regards to the number of times one should mention keywords.

According to most SEO experts it is recommended that the best keyword density should be between 1% and 2%. Personally, the best thing to do is to concentrate more on generating quality content and mention your keyword where is seems fit.

improve SEO rankingNowadays, search engines bots are intelligent enough to pick different variation of keywords. For example words like “rank”. “ranking” or “ranked” will be treated by search engines as the same keywords. Hence, blend your keywords in a way that readers will not be able to notice there are words you are repeating.

Note: When it comes to generating content realize that you are writing to people and search engines. You can have very great content but if no one can find it all your efforts will go to waste.

6. Dofollow and Nofollow Links: Most people assume that search engines only consider Dofollow links. The secret is to balance out your Dofollow and Nofollow in order to make your site link profile to look natural.

This is an indication that Nofollow links also contribute towards improving SEO rankings of your site.

7. Alternate Tags: For those of you who don’t know what alternate tags are; they are the tags one puts to describe an image. Ideally, engine spiders cannot read images thus the need to describe using text what your images is all about.

If you can have your images rank high on search engines result pages, you will increase traffic to your site. Online marketing success is achieved when you use all avenues to drive high targeted traffic to your site.

According to recent findings, SEO experts have discovered that search engines are giving more SEO value to alternate tags more than title tags or header tags. Therefore, as you add images within your post, ensure you add a title, alternate tag and a short description. In all these fields make certain you use your targeted keyword phrase.

8. Reciprocal linking: There are some free online directories that require you to add their link on your blog for them to list your blog. This is what is referred to as reciprocal linking.

The one thing you need to have in mind in regards to reciprocal linking is that you have to link with relevant sites. If you link to a movie review site and your blog is about gardening that will not add any value to your SEO rankings.

Relevancy is critical when it comes to exchanging links. When adding your link on business directories, post your blog in the right category.

9. Sitemap: A sitemap is like a structure of your website or blog. It contains hyperlinks that lead to your site individual pages, categories, tags and so on.

The role of a sitemap is to ease navigation for both search engines and your site visitors. According to some SEO experts this does not have direct impact when it comes to improving SEO rankings. However, considering a search engine like Google which uses over 200 parameters to rank sites of which it has kept as a secret, you just never know.

10. Listing on top online business directories: In the 90’s listing your website on a directory like Dmoz was a guaranteed way to improve SEO rankings. But that has changed because now there are other high ranking websites and blogs.

You can also opt to do article marketing, social media marketing and guest blogging as other alternatives of boosting your link profile.

Conclusion: Combination of various SEO rankings tactics is the secret of increasing your overall link profile.

Share your opinion in the comment section provided below. You can also pass on this article to your friends using the social button displaying on the left of this post.

Author Resource Box Formatting Techniques

Author Resource Box Formatting Techniques

Yesterday we defined what a bio resource box is and how best to make use of it. As we promised today we will discuss in detail the benefits of the author box in relation to SEO.

But before we get there let us see which of the two between text and HTML links has more SEO value. It is good to note that some article directories accept both, while others take HTM and others don’t. This means some sites you need to publish your articles manually.

Since you will need to know how to format both text and HTML based resource box, let us see how to implement them.

HTML: For best SEO link juice HTML are the best to use. Apart from just increasing SEO value, HTML codes look neat and blend with the rest of the text within the resource box.

Here is how a code will look like in the back office <a href=”http://www.yourdomainname.com/”>keyword Phrase</a>. But once you submit the article only the words “keyword Phrase” will be seen by readers and not the code. This is what happens when you see some words appearing in different colors and mostly it is blue.

Whenever a reader clicks on these words “Keyword Phrase” (they are called anchor text) they will be taken to the URL you entered in the code.

The reason that some article directories do not accept HTML is mainly when it comes to emailing their list. Some emails are not friendly to HTML codes.

Text: This is where you just enter plain text without using different fonts, underlining or using bold letters. This means that when you are adding the link you post the URL as text and once the article is accepted the link goes live. For example http://www.yoursite.com

In some instances it is alright to omit the http:// code but it is always advisable to use it. This is because sometimes the shortened URL may not function well and may appear as a broken link on some article directories. Remember, broken links will not give you any SEO value.

Then you may want to know which between HTML and Text link has more link power within the author resource box. Ideally, they both have similar SEO power only that HTML is more targeted.

With HTML you get to add the anchor tag/text which should be your targeted keyword phrase. But when it comes to text links, you need to optimize your article by adding your targeted keywords in the title and in the first paragraph.

When you do that, search engines will be able to pick the keywords you used and attribute it to the text URL in the bio resource box. So if you are given an option, you would be better off using HTML within your author box.

The advantage of using the HTML code is that you get to embed your URL with your desired keyword term. This will go a long way in ensuring you rank on search engines results for targeted keywords and more so boost your click through rate (CTR).

SEO tipsNote: It is always advisable to do a keyword research. This will help you to target commonly used key terms that are less competitive in your niche. The recommended tool to use is the Google Keyword Tool which is free or the Keyword Winner which is a powerful paid wordpress plugin.

Number of links one should have within the resource box:

In most article directories, authors are only allowed to add up to two links though you will find others allowing up to 3 links. The number of links actually does not count much; whether you put 1 or 2 links, the link juice will still be the same.

This tells you that when you are using article marketing you need to be consistent. As you keep on submitting more articles and using different keywords within your niche, you will gradually increase you page ranking thus more direct and organic blog traffic.

Article marketing is more effective when you do it on regular bases. My advice would be to have two links within your resource box, one pointing to your home page with your major keyword term and another pointing to a particular page with that pages’ targeted keyword phrase.

Note: But remember that all keywords must be terms that related to both your article and content within your website or blog. It will hurt your page rankings and online reputation if you publish an article about pets and yet your blog is discussing about work from home jobs.

There are also article directories that do not have an author resource box. A good example is a site like Buzzle. Normally, such sites allow you to add your hyperlinks within the body of your articles. This links are also known as contextual links.

Contextual links are added the exact same way you embed HTML in the resource box. The only difference is that one is within the body of the article while the other is situated in the resource box. Otherwise both act as hyperlinks.

Let us take a scenario where you are allowed to add a contextual link in the body of your article and two links in the resource box. The best practice is to have the link in the article to point to a relevant area within your site. As for the resource box one link can point to the home page and the other can be to yet another relevant page within your blog.

But in the case where all the 3 links are in the resource box, it is advisable that you only use two links to ensure readability. When you add 3 links your resource box also looks crowded thus reduce your CTR.

Whenever links are mentioned, something that always comes to mind is affiliate marketing. Then the question is; is it advisable to add your affiliate links in your author resource box?

Before it was possible for you add your affiliate links within your bio resource box but since the year 2010 things took a drastic turn around. As we speak, top article directories like EzineArticles will not approve articles that contain affiliate links.

Experts in online marketing advice that to avoid being put in the Google sand box AVOID using affiliate links in your author resource box. The best approach would to create a blog then update it with content on regular bases. From there, on the side bar or within your blog content you can upload affiliate links. Once you have monetized and your blog is in place then you can publish articles pointing to your blog or to pages within your blog.

Including your name in the author resource box: This is a question that has been asked several times and the answer is simple. It all depends on what you want to achieve, if you want to have your name as your online brand then go ahead and include it in your author box. But make sure that you use your real name; using fake names will in the long run affect your credibility. This is because the minute readers get to know you are not what you say you are; you will lose their trust.

The other option would be to concentrate more on ensuring your resource box has content that will compel your readers to take action rather than using your name.

Summary: Always create articles that have relevant content to your blog.

When adding backlinks within your resource author box, make certain that they are also relevant to your blog content.

It is also imperative to ensure that all your links are working perfectly. Broken links will not add you any SEO value.

The content in your resource box should be readable and compelling enough to make your readers press on your links.

When using HTML, avoid using italic formatting since this affects your link juice.

Last but not least, do not force your keyword phrases. The content in the author box has to flow with your anchor text.

Why Am Getting Google Traffic And You Are Not

Why Am Getting Google Traffic And You Are Not

If you are looking to make money as you work online then you need to get google traffic. There are so many search engines but the one that tops them all is Google. The other major search engines that you need to rank on include Yahoo, Bing and Ask.

As much as google traffic can be quite high, you need to compare conversion rate with other search engines. This is because you could be getting high google traffic but high bounce rates. On the other side, you could get low traffic from Yahoo or Bing but low bounce rate and high conversions.

This is why you need to have a way of analyzing your traffic to see which search engines convert well for you, thus target to rank on them. One of the best free web traffic analyzer is Google Analytic.

8 reasons that are making you not generate organic google traffic.

1. Untargeted domain name: The domain you choose plays a major role when it comes to attracting google traffic. It is advisable that you first do a keyword research to determine the main keyword to target. Choose a keyword that is commonly searched for within your target niche market.

This is the keyword that you need to use to come up with a domain name. Search engines when they Crawl your site they lay some emphasis on the domain name. Thus if you have your major keywords in your domain name it will be easier to be positioned in the first result pages.

web addressYou will notice on this blog the targeted keyword is work online. Google have already ranked me on page one with the keyword working online. It will not take long before am placed on the first pages of top search engines for my main keyword phrase.

This is not the only thing you need to do to rank high. Keep reading the rest of the article for basic rules of getting a high page placement.

2. Unpolished writing skills: Many of us are victims when it comes to lack of writing skills. In fact I’m one of them. I do not like writing and in school I never performed well in the English subject especially writing.

But one thing I came to discover is that practice makes perfect. The more you keep on writing the more you gain experience. In addition, the more you learn how to integrate keyword phrases in your content the more organic google traffic you generate.

When I started blogging my grammar was not good at all, but with time I have been able to improve my writing skills. My advice to you is to start a free blog today and everyday wake up and share want is on your mind. Within no time you too will sharpen your writing skills and begin getting google traffic.

Once you have improved your writing skills, it is best you get your own domain name and web hosting. Choose a web hosting company carefully; personally I use Hostgator since they have proved to have top notch services and support.

They also offer great discounts, with a coupon code like workonline25 you will get 25% discount for whatever package you purchase.

3. You don’t analyze your readers: The advantage of having a blog is that you can interact with your readers. It is important that you take time to moderate your comments. This will enable you to know what your viewers want discussed.

You will also get comments that will assist you know which are the right keyword phrases to target on your blog posts. Note: Take time to approve relevant comments to help further optimize your blog and generate google traffic.

4. Lack of uniqueness: There is an adage that goes “necessity is the mother of all invention”. You need to have a need for the innovation in you to come out. As for me, making money while working online was my desire. Therefore, I had to find ways of how to become unique.

I spend endless hours reading and writing and that is what has made me what I am today. Though I did not have someone to teach me on how to work online at home, I still managed to gain knowledge and create my original content.

Unique content is imperative since search engines will note this and hence send traffic your way. This is especially so for google traffic because Google spiders are more advanced.

5. Regular posting: Posting articles on regular bases is fundamental in attracting google traffic. Make sure you submit at least 2 articles every week. This will ensure that when search engines bots come to your site they find new content.

Have a particular day where you sit and come up with rich content. Post on this particular day and at a particular time. As for me I schedule to publish a blog post every day at 23:30 GMT. This means search engines bots will always come to my blog every day for new content.

SEO Pressor6. You do not target Google Traffic: If you want to generate google traffic then you need to know how Google Crawls sites. In your blog back office you have a place to add your META tags. Make certain you add your keyword in your Meta tags.

Google pays more attention to your description Meta tag. Therefore ensure you have put the description of your blog and do not forget to incorporate your targeted keywords.

The Meta description needs to be reader-able to both search engines and internet browsers. Your blog description is what shows up on search engines results. In case you do not add to your description META tag, search engines will choose for you and they may get a description without including your keywords. If that happens you may not rank as high as you may want thus low google traffic.

7. You do not promote your blog: Online marketing is the core to working online and making money from blogging. There are many ways to promote your blog; some are free web traffic generating strategies while others you need to spend some cash.

Click here to get topics on best online marketing strategies.

8. Un-optimized Blog template: The best blog themes to work with are wordpress templates. Most wordpress templates are already optimized for search engines. In addition, there are plugins you can add to further boost your internal blog optimization.

Some of the plugins that can ensure you generate google traffic include WordPress SEO, All In One SEO and SEO PRESSOR PLUGIN.

In addition, first impressions really matter a lot and so you need to take time to choose an attractive blog template. There are many free and paid templates you can choose from.

For example, you can search for “best free premium wordpress themes 2011” to get results of the latest templates. Once you have chosen the theme you like as your friends to give you their views. It would be better you spend a lot of time selecting a theme that is optimized since it can go a long way in helping you make money online.

The advantage of targeting google traffic is that you will drive more traffic thus increasing chances of making sales. It also means that if you can rank high on Google, you will also get good positioning on other top rate search engines like Yahoo and Bing.

In fact, I have noticed I make more sales from Yahoo and Bing traffic. This is because people searching the net using Bing and Yahoo are more targeted customers. They also are people who are ready to spend money online.

Therefore, the next time you write that post optimize for google traffic and other search engines.

Press on the links below to learn more as regards to working online marketing tactics.

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