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Come 2008 – 2009 and article marketing hit the internet world with a bang. The online marketers who where sharp enough to implement this website promotion strategy really reaped big time. In fact, even to this day they are still riding on that traffic they got in 2008 and 2009.
Today, most marketers say that article marketing is not as effective as it was before and I agree with them, especially when it comes to generating referral traffic. Now the competition is so high and there are so many articles out there hence making your article look like a needle in a hay stack.
But one thing that you need to know is that article marketing is the best strategy of attracting organic traffic through search engine optimization. If you can optimize your articles well enough then you will able to make sure they rank well and more so build quality backlinks to your blog or website.
On this particular write up we are going to discuss the potential of article marketing, which also happens to be the most effective way of getting free online traffic.
1. Online Sale Agents: Implementing article marketing tactics is extraordinary because every article you distribute out there functions as your online sales agent. Imagine sales people who labor twenty-four hours a day without going on holiday, asking for a weekend off and more so not demanding for a salary by the end of the week.
Just imagine if you had like 5000 of such sales guys and every one of them bring in one sales lead a day, this might convert to numerous leads to your home business thus help to promote your work online at home based business.
This is the power of article marketing, every post you submit in the internet acts like a sales agent for your online business. This shows how beneficial articles can be to your internet business as regards promotion.
2. Free Traffic: It is actually incredible especially if you do not have a big budget to help you pay for promoting your internet based business. Today, you can take up article marketing methods and commence generating huge targeted traffic to your blog or website for free.
It will cost you nothing to post your articles on article directories. The best approach is to submit your write ups on the top article marketing directories which include Ezine Article, Go Article, Article Dashboard, The Free Library and so forth.
3. Unique Visitors: When doing online business, marketing is critical since it is what determines how much money you will make. To make money while working online, you have to target one particular niche. This will ensure you generate targeted traffic thus obtain a high conversion rate and click through rate.
Article marketing has over time proved to be the most effective strategy of building traffic online. This is mostly in regards to attracting targeted traffic. Make sure that when you start a blog the posts you share on your site are on the same niche with the articles you submit in article directories.
For instance, in case you are blogging about latest fashion it would be detrimental to your online business if you distribute on article directories content talking about politics or gardening, you can be sure you will confuse your readers. The thing that is going to happen is that the minute they come to your blog they will leave immediately thus your bounce rate will be high.
4. Creativity: Always be original when you are drafting your articles. It may be difficult to some people but with practice you too can become an established writer. With good articles you can be sure that they will be read to the end and also publisher will easily pick your articles and post them on their site.
The secret of being creative when it gets to article marketing is by reading other people’s post especially the top writers in your niche. Research on Google by browsing for relevant keywords in your niche then add the word article at the end. This way you will get results of all the top articles in your niche.
From there read the articles and this will give you an overview of the best way to write quality articles. Note: Write long articles that have at least 600 words and above, this will ensure that search engines rank your articles high.
5. Link Popularity: If you are seeking to increase your inbound links then l@e6' >article marketing the best way to achieve this. Create keyword phrased articles which will guarantee you rank high on search engines thus generate business sales opportunities to your website or blog.
l@e6' >Within every article you create there is always a segment called Author Resource Box that appears at the bottom and this is where the power of article marketing is found. Here you need to add your hyper links with your targeted keywords which you want to rank on.
Since you the latest panda updates require websites to have quality backlinks, it is imperative that you post your articles on top rated directories.
6. Call To Action: Every time you share your articles is vital that after you have given readers information that you tell them what to do. At the last paragraph is where you can add some little marketing pitches. This is where you can ask your readers to take action.
To generate sale leads from article marketing, readers need to click on your hyperlinks contained in your author resource box. Therefore, in your last paragraph just instruct your readers to follow the links in the bio box for more information. This will go a long way in helping you generate targeted referral page views.
The internet is all about giving people information hence if you offer rich content then traffic will definitely come your way. Over the years, article marketing has proven to be the best technique of offering information to browsers.
Actually, among the most top rated sites on the internet are article directories. This is mainly because the more information they give the more search engine Crawl these sites and position them high on their search results.
This tells you that information is power and if you offer people helpful content then you will sure get leads to your online home business.
Initially, when I decided to go into web based business it was unclear on which would be the best way of driving traffic to my websites. However, after testing some online promotion methods, I came across a video training clip which opened up my eyes to article marketing strategies and ever since then I have never looked back.
It usually gives me total satisfaction to see visitors on my website even when am offline unlike before.
Follow the links below to learn more on how to market your site as you work online from home.
Research is the secret of finding out the right and current articles to write about. Before you publish any article, it is imperative that you first know what people in your niche are grappling with. This will make your article marketing campaign easier to manage.
Many believe that article marketing is difficult and time consuming, but that should not be the case. The internet is about giving people information and if you know the articles to write about, then you will be on the right track.
Article submission works best when you have original content. There are many places to source for unique content but the best approach is when you compose your own articles. But for those that say writing is not their piece of cake, you can source from the experts in article writing.
Some of the places you can outsource for articles include freelance markets, public online forums like www.warriorForum.com (see warriors for hire and the section WSO) or http://Forums Digital.com (find buy, sell or trade categories then go down and press on “Content”). In fact, it will be affordable if you source on forums than on free lancing markets.
Most of the articles you will find here are not original but on Warrior Forum you can go to “Warriors For Hire” and get a free lancer to draft for you original content which can also be affordable. But if you ask me the best way out is for you to come up with your own unique articles.
In article marketing you want your content to be relevant to the products you want to promote. This means that you have to know which articles to write about. Relevant articles help you to channel in targeted traffic that will be interested in purchasing your products.
This brings me to my main reason of publishing this article, “TITLES”. Most people assume that by l@e6' >submitting thousands of articles regardless of topic will lead to sales, Forget It. Knowing the articles to write about will ensure the right people read your articles.
The titles you use have to be strictly focused on the products you are intending to promote. For instance, if you are promoting work from home business products, articles to write about include make money online, income at home strategies, affiliate marketing tactics, online business opportunities or work online marketing tactics.
Ideally, articles should be enticing enough to make readers what to take some action. This is what makes titles the most critical part of your articles. The headlines you come up with should be able to trigger buyers’ responses and compel people to read your articles thus purchase your products.
Title articles to write about that always work is when you use formats like “7 Top Strategies Of….” or when you ask questions “Why Are You Not Getting Online Traffic?”.
Note: Always remember to incorporate your targeted keywords in your titles.
In case you are not sure of articles to write about or the titles to use, here are some sites to visit and do some niche market research.
About.com: This is a community based website that has a network of great article writers. Here you can get ideas of how to come up will compelling titles and content. Mainly because, you can get to see which questions are being asked by people in your niche.
In addition, you will see how the experts are addressing certain issues in your niche.
Digg: If there is one great resource for gathering ideas on articles to write about then it is Digg.com. Digg features some of the hottest news features happening in any niche. All you need to do is go through the open conversations going on in your area of interest. This way you will definitely get the current topics and products that people in your niche are focusing on.
Yahoo Answers: This is one of the fastest ways of getting articles to write about. All you need to do is enter your targeted keyword in the “search Y! Answer” section and you will see all the questions people are asking about particular topics.
For example; if you enter “How to work from home”, you will see all the questions people are asking about work from home jobs and opportunities.
This is ideally the quickest way to gathering material on articles to write about and titles to use. Just compose articles that answer questions that are being asked in your niche.
ehow: By typing your keyword on the search box on ehow.com you can also get articles to write about. Search for new content by entering your targeted keyword phrases and you will get related titles that can help you draft content that will address the needs of your target audience.
Article marketing works best when you base your content on current issues being asked in your niche. This will ensure that all the articles you write will be the very questions that people in you niche are seeking answers for.
How you compose your titles will determine the success rate of your article marketing campaign. Compelling headlines ensure that people are enticed to read your content thus leading to more referral traffic to your blog or affiliate products.
Summary: Add your major keywords in your titles and make sure that the titles are captivating enough to necessitate action from readers. Enticing articles are the ones that promise some benefits to the readers, answer questions that offer workable solutions and create curiosity.
Once you are armed with articles to write about, you need to consider the length of your articles. According to the latest panda updates, it is advisable to submit articles with 400 words and above. It is important that your articles are not so long or too short.
Articles are tools to help you pre-sell and thus motivate your target audience to click on the links in your author resource box. If you offer quality information that is insightful you can be sure to succeed in traffic generation.
For more valuable content on internet marketing strategies follow the links below.