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Will General Motors Pulling Out From Facebook Advertising Change Much?

Will General Motors Pulling Out From Facebook Advertising Change Much?

With over 900 million active members, facebook is definitely the home of socializing. Any sound business entrepreneur knows the impact that social sites can have on business growth especially when it comes to promoting products and services.

It is obvious that wherever there are people gathered there is money exchanging hands. This is why both big and small companies have invested millions of dollars on facebook advertising.

As we all know, on 18th May 2012 facebook made its first initial public offer (IPO). According to stock traders this has been the most heavily traded stock ever. Investors believe this has been due to the continuous growth of facebook in terms of subscriber base among other factors.

The same week the IPO was to go live, two major events took place. The first was the release of a shocking study that revealed that Google advertising was doing better than Facebook in terms of ad targeting and revenue.

Just after that, General Motors (GM) announced that they had pulled out over $10 million of their advertising on facebook stating lack of ROI.

These two announcements could not have come at a worse time, social media was on a high and this IPO was to be the pinnacle of social media business.

As much as facebook would not want people to withdraw from marketing on facebook, it is important to note that facebook main agenda has always been to offer a platform for users to socialize.

Before you decide to use facebook for marketing, there is need to know how to manage your social advertising campaign. Do not assume that with 900 million people congregating at one place automatically means you will make sales.

GM was expecting too much from advertising on facebook due to the numbers but in the process forgot the reason people are on facebook. The best approach to social media advertising is finding a way to tactfully create adverts that have captivating content and also include an element of innovation.

Notwithstanding, the pronouncements that were made last week together with other market factors did contribute a great deal in the drop of price to below $38 of the initial Facebook IPO offer.

Questions still linger on with the timing of the announcement with many people saying they were intentional while others think it was coincidental.

What next for Facebook?

The grip that facebook has on the internet is in terms of numbers and business promotion is not to be matched. Looking at the increase in subscriber base, facebook is set to hit 1 billion users by the end of the year.

By all standards, this is not a small feat. Recently, facebook has been updating their site, the latest been timeline. With timeline business people are able to increase their Click Through Rate thus engage their audience even more.

This is a clear indication that the future of facebook advertisement is very bright. The site still has a chance to update their site to better take care of the needs of facebook advertisers and in the process attract other high profile companies.

Larry Kim of WorldStream, the company that released the report showing that facebook was trailing behind Google in terms of advertising said, “Advertising on facebook is not the best way to sell online”. The reason for Kim to say this is because from the start facebook has not been keen on advertising.

It would take major structural and change of tact for facebook to move their focus to advertising. The reason that users have become addicted to facebook is the lack of intrusion which most sites do by concentrating more on advertising.

Going by the words of Mark Zuckerberg; money made from advertising has definitely helped facebook to grow, but he was not going to seat back and see advertisement ruin what people have come to know facebook for which is to provide a conducive ground for socialize.

facebook IPO

Whether you agree with him or not it depends on which side of the fence you are seated on. If you are an advertiser, Mark’s accouchements will leave a bitter taste in your mouth the same way General Motors felt.

As for the 900 million users this comes as a great relieve. No one wants to be bombarded with ads when he or she is trying to bond with friends and relatives. If companies cannot come up with effective marketing campaigns to advertise on facebook then the writing is on the wall, users first and advertisements a distant second.

A look at how facebook has been operating for the last ten years shows that their focus has never been on advertisement. I believe that is what has made facebook become a powerhouse on the internet behind google.

Kim also noted how facebook has been improving their features (e.g timeline) to help boost user experience and nothing in regards to providing a fertile ground for advertisers. In fact, if you look at facebook advertising you will note they are more than 5 years behind in terms of innovation.

It goes without say that it was just a matter of time and advertisers like GM would withdraw from advertising on facebook. Anyway, why budget on marketing at a site that does not care about improving their advertising platform.

But one fact still remains undeniable; you simply cannot ignore a site that is set to hit 1 billion users before the end of 2012. These number means that facebook has in its possession huge data of what people are looking for on the web.

It is this ability to reach many people that will make facebook a force to reckon with even when it comes to advertising. You can bet that as you are reading this article, a company is busy researching on how best to market their business on facebook. In fact, someone right now is entering his/her credit card details in order to advertise his or her products of facebook.

Therefore, the issue is not whether people will advertise on facebook or not, rather the focus will be how to effectively use facebook to promote your products and services. That is want GM needed to consider rather than saying facebook advertising does not work.

ROI is critical when it gets to business thus the reason why marketers need to strategize first before making any move. Wishing away facebook is like leaving money on the table considering the information they have with regards to people needs.

Advertisement is more about reach and knowing people’s preferences which without a doubt facebook has. You just never know, in the future facebook may decide to improve on advertising effectiveness but that I’m sure will not be done at the expense of their users.

So far, users are a happy lot going by the statistics and this by any measure is the reason of facebook success. Messing this up in the name of pleasing advertisers would be a big gaffe.

How does the future look after the facebook IPO:

Though the stock dropped after the IPO does not mean facebook is going down. This was bound to happen with the current market volatility in recent years.

By the look of things the drop in price is just but a small hiccup. Though many traders say that for a stock to drop below its IPO offer price is deemed as a disappointment, I think facebook stock is going to improve.

If you don’t believe it then watch this space.

Summary: The reason that facebook was able to overtake once big sites like MySpace was because they considered the needs of users first. I don’t expect the pulling out of GM to really affect the momentum of facebook growth.

Users’ on facebook first priority is to connect with friends and family. Clicking on advertisements is far from their mind, anyway who wants to be sold to when he is trying to build relationships?

Whatever facebook has been doing seems to be working for them and they should not be deterred by any company or report for that matter. As for their stock, it will be a matter of time before you see it hitting the roof and those who are dismissing facebook at this juncture are making a big mistake.

Keep doing what you know best Mark; you have over 900 million people right behind you.

Would you like facebook to improve their advertising? Post your opinions in the comment section appearing below for the world to know your views.

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SEO Article Writing Compared To Writing For Visitors

SEO Article Writing Compared To Writing For Visitors

If you go out on a search for the search engine optimization services, then one thing you are likely to encounter is SEO article writing. Online marketers go on and on about the importance of creating content for both search engines and people.

But as you all know this can be quite tasking to some extent. The challenge comes in that sometimes you need to force your targeted keyword phrases within your articles. This in turn makes parts of your content not to make any sense to readers.

There are those that have perfected the art of SEO content creation, but still the monotony of repeating certain words deprive their articles of real flavor. Then the big question is; does it reach a point that one can forget about this entire SEO article writing stuff and just write informative content?

It gets to a stage that you as a blogger just want to write from your heart without caring about search engines. SEO experts may say that you may have very good content but no one will find your articles if you do not optimize them. To some extent this is not entirely true; there are some advantages of just writing for your target audience.

Back to the big question; yes, you can get to a point and forget about optimizing all your articles. SEO article writing is good when you are starting off your blog. This is because you want search engines to know what your blog topic is all about.

To avoid overstuffing your blog content with keyword phrases, you need to at some stage just create content that is geared towards addressing people’s needs. The thought that writing article for SEO is the ultimate secret of generating organic traffic is misplaced.

The problem of concentrating so much on SEO article writing is the fact that bloggers forget about the needs of their target audience. In the process blog owners end up posting content that is not educative or interesting to readers.

Writing content that is optimized for your targeted keywords is good to some level, but it should not be at the expense of your visitors. You can show up on top of Google search result pages and still have a very low conversion rate.

As you draft your articles the first thing you need to ask yourself is this, what are the needs of the people you are targeting? The best way to get the answer to that is to put yourself in the shoes of your target audience.

For example, if you visit a site that is product based what content would you prefer to find? Would you like to get information on how to buy products, the prices, product information or the history of the products?

The answer to that is rather simple and that is what you should also offer your visitors. Therefore, rather than start a wild goose chase for targeted visitors by writing SEO articles, post content that offer product information and history.

The internet was created so that people can share information with ease. Furthermore, search engines are out to ensure their uses get quality information. Therefore, if you post insightful content then search engines will find that content and give it to people as they browse.

It is alright to post content that is driven towards adding SEO value but not all the time. Just because some SEO expert said that SEO content writing is the only way to boost your blog rankings does not mean they are right.

article writing for peopleHere are the reasons why writing for your audience is better than SEO article writing

a. The advantage of writing for your audience is that you will concentrate more on giving valuable information. But with SEO article writing, you will in most cases post content that is not relevant.

b. Focusing so much on SEO content influences negatively how you write since you will concentrate more about search engines than your target viewers. Remember, best content creation is when every blog post you publish adds value to your readers and not search engines. In any case, people are the ones who will buy your products and not search engines.

For every post you share on your blog make sure it is informative. If your audiences are interested on content about home income generating opportunities or best fashion trends in the market, then go ahead and give them just that.

Am sure even when you are publishing an article that is only aimed towards SEO you sense something is amiss. In order to make money online from home, your goal should be to capture the attention of your readers. And the only way to do that is write from your audience perspective.

Learning the preferences of your target audience will guarantee that you offer relevant content. It will also help you know what to say so as to compel your visitors to buy your products. Post articles that explain about products and why they should purchase them.

Write articles that explain why a certain product is better than a previous one. Share on the differences between one version of a product and the latest version. In this way readers will feel that they are buying products from an informed position and they will get their money’s worth.

c. By not focusing so much on SEO article writing you will boost your blog SEO value naturally. This is because people will consider you an expert in your niche thus link to your webpages.

d. Writing for viewers will ensure you only bring in visitors that are ready to buy. This is mainly because you will rank for long tail keywords which are known to convert better than short tail keywords. With time you will notice that your overall site SEO profile will grow thus generate high volume of targeted audience.

Summary: Before you think of writing for search engines, write for people. Seek first on ways to fill the gap in your market niche before writing SEO articles. Optimize your blog when you are starting but with time create content that is geared more towards doing business.

Provide to your visitors all the information they need to help them make informed decisions. The way to achieve that is by getting into the minds of your target audience and offering them exactly what they are searching for. SEO article writing is good to some point but can be detrimental to your overall conversion rate.

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