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Work Online At Home Web Marketing Techniques

Work Online At Home Web Marketing Techniques

The main ingredient of work online at home business promotion is choosing the right marketing arsenals. Long gone are the days when one just needed to launch a blog and within a few days they would be generating traffic. Presently, there are so many websites meaning that the competition is stiffer thus you need to do more to attract visitors to your site or blog.

On a previous post we discussed on some of the top rated online marketing strategies which included social media marketing, email marketing and article marketing. Today, we are going to see other highly recommended blog marketing methods to help you make money while you work online at home.

Guest Blogging: According to research done by well established internet marketing gurus, it is believed that guest blogging is one of the best online promotion strategies. Guest blogging is where you write an article and then get in touch with other bloggers within your niche and request them to post your article on their blog.

For it to be effective it is advisable that you add a hyperlink within your article with your targeted keyword pointing back to your blog. This is a good way of boosting your inbound links which in turn helps you in search engine optimization. Guest posting also provides you with an opportunity to funnel referral traffic especially if your article appears in a blog with high traffic.

The secret is first to build your online presence and credibility. This you can achieve by constantly publishing rich and informative content that uplifting people in your market niche. Once you do that, other bloggers will approach you to write on their blogs. Furthermore, you can also find the top bloggers in your niche and kindly request them to feature one of your blog posts. Remember; always try to guest blog in high ranking blogs within your niche so as to better your link popularity.

Some people instead of requesting demand for their blogs to be featured on other people’s blog sites. It is good to create good online relationship or rapport and all your requests will be accepted. In addition, compose good and grammatically correct articles, which will make it easier for other bloggers to accept your content.

Video Marketing: Currently, if there is one online promotion techniques that is widely been used by work from home folks in definitely video advertising. All you need is a good camera and then create video footage that offers insightful content. In short, it is turning your written content into visual form.

Most human beings grasp better when imagery is used more than reading from a book. This is the main reason that has made video marketing so popular.

Some of the sites you can visit to launch your video promotion campaign include MetaCafe, YouTube, Bright Cove, Google Video, Photo Bucket just to mention a few. In most of these sites you can add backlinks with your targeted keyword phrases hence generate organic traffic from search engines. In order to attract traffic from your videos it is advisable to come up with high quality video production. This can be achieved by outsourcing from video production experts.

There are many ways to approach video campaigns and one of them is coming up with a video clip where you interview an expert in your niche. Since in every industry there are professions, find them and request to do an interview with them on camera. Another strategy is to video tape yourself discussing on topics of interest in your niche.

The idea is to always make sure that you identify problems facing people in your industry and come up with solutions. Steer clear of creating video clips with high pitched marketing messages, most people search the internet for information and if you can give them good content you will definitely make sales online eventually.

Apart from uploading your videos on other websites, attach the same clips on your blog pages. This will make your blog more appealing to your target audience and more so boost your search engine placement for relevant keywords.

Business Directories: In the early 90’s this was one of the ultimate online marketing ideas. All you needed to do is launch a website or a blog and add your links in the top business directories like Dmoz and you would be sure to get indexed by search engines in the shortest time possible. In the present day this does not really apply since you need to create more backlinks in order to rank high.

Most online marketers do not consider this as important but it is still a good tactic to increase your link popularity. But make sure you incorporate other current work online at home marketing arsenals like article marketing, social media marketing and blogging.

The best approach to online business directory advertising is submitting on paying sites. The advantage of doing this is that you are assured of your listing being posted. To add, most of these paying online business directories rank high on search engine placement thus offering good one way backlinks. As for free business submission directories you just never know when the owners of the sites will delist or post your business links.

Some of the top internet business directories to consider include Dmoz, Business Scent, URL Web Directory, Yellow Pages, Online Biz Directory and Yahoo Directory. Always ensure you check the ranking of any directory you intent to submit to by using tools like Google Page Ranker or Alexa.

Offline Marketing: This is yet another overlooked marketing strategy and yet it is very powerful. As much as you want your site to rank on search engines you can also promote your blog offline.

There are many ways to do this and they include:

1. Business cards: Get a graphic designer to make for you a nice business card that has your contacts and web address. This you can be carrying in your wallet and every time you make new friends you can be giving them. Attend business meeting and conferences and create rapport with other attendees and offer you’re your business cards.

2. T-shirts: Print t-shirts that contain your website URL and your tagline. You can wear the t-shirt when you attend a friend’s party, when you are out for a walk in town or when you go for a jog. In addition, you can dish out the t-shirts to your friends and relatives.

3. Newspaper Advertising: One of the best modes of offline advertising is listing your online home business in newspaper classifieds. Apart from them being affordable, newspaper classifieds will assist you reach a very wide range audience.

The secret to internet advertising is combining varies online marketing arsenals thus generate traffic from all angles. If your intention is to make extra money online from home then you seriously need to consider the above traffic generation strategies.

Note: All said and done the top insider secret to marketing on the web is creating content. Therefore, as you work towards building backlinks to your site remember to keep updating your blog frequently with insightful and relevant content.

With this post people who work online at home can begin building traffic and thus make extra money from home.

Top Search Engines Now Change Positions

Top Search Engines Now Change Positions

Any time the topic of top search engines is talked about; there are always hints of underhand tactics and lack of innovation involved. If it is not claims of Bing stealing from Google results, it is Yahoo sleeping on the job.

But it is understandable why these top search engines are fighting to claim a bigger piece of the cake. Research shows that on Google alone, over 4 billion searches are done daily. This is an indication that google generates lots of revenue through advertisements. In fact, 97% of Google’s revenue is from ads.

Just the other day google added yet another parameter to their algorithm known in the SEO circles as ad-to-content ratio or ads above the fold. Though the impact was not so big, Google did hit on sites with too many ads as compared to content.

To prove their dominance, there are webmasters who received emails telling them to add more google ads on their sites. Now you can see why top search engines would want to be perched at the summit. At the top the air is somewhat cooler, as for the money, you bet it is worth the fight.

According to SEO Consultant which uses Hitwise to measure internet searches, by the end of 2010 the top search engines were as follows:

1. Google commanding a 71% market share

2. Yahoo with 14% market share

3. Bing with 10% market share

4. ASK with 2.8% market share

5. AOL with 1.21% market share.

This has been the pecking order at the top for quite some time now, but if you didn’t know things have changed. Although it did not come as a surprise to many internet marketers, Bing is now the second most visited search engines in the world.

The once top search engine Yahoo which was toppled by Google comes in 3rd. Bing was launched by Microsoft back in mid 2009 and it caused quite a whirl wind in the online world. During that time, their market share shot to 8.4 percent. Right now Bing commands 15.1 % of all internet searches.

According to Comscore, which measures activities in the digital world, Yahoo now commands 14.5 percent of internet search. On the other hand, Google has dropped slightly but is still way ahead with about 70 %.

Bing seems to be doing something right seeing as its growth has been at the expense of other major search engines, that is, Yahoo, Ask, AOL and to some small extent Google. These figures are comparisons derived from the year 2010 to 2012.

top search engine

On the top search engine front, things seem great for Bing. However, it is not so rosy when you look at their financial standing. Since its launch in June 3rd 2009, Bing has accrued over $5 billion in debt. According to SEO experts, this has been attributed to the lack of innovation.

For Google to be dethroned from being the top search engine, the rest of the companies need to start thinking outside the box. Drastic changes need to be adopted now and not later.

Earlier we mentioned how internet marketers where not surprised when Yahoo was pushed to the number 3 spot. Yahoo has been considered by most web marketers as a weak competitor. This has been demonstrated by their administration structures.

Jerry Yang, the co-founder of Yahoo finally bowed down and resigned from his position as a board of director. For a long time, Yahoo had lacked teeth to bite by sticking to old strategies that do not seem to work. Share holders actually blamed this on Jerry claiming he lacked the vision to revive Yahoo.

But the share holders have a reason to smile with the new appointment of Scott Thompson as CEO. From Scott’s track record, share holders at Yahoo hope he will breathe new life to the once top search engine company.

If you think the story ends there, you are wrong, after a short while 4 other top board members have also succumbed to the pressure and called it quits. According to the Huffing Post, one of the 4 is the chairman of the board directors Mr. Roy Bostock.

All these individuals are said to have contributed to the poor performance of the once top search engine. Share holders believe that the same people have made Yahoo’s stock price to drop. If you thought that the share holders were wrong, read what Alexander of wrote in his article titled, ‘Yahoo is in trouble’.

Click here to read the full story

While Google is doing all it can to remain at the top, Yahoo seems to be doing the exact opposite. It is easy to understand why Google will for a long time remain perched at the top if status quo is maintained.

Search results at google are undeniably the best and it does not stop there. Every month Google seeks to upgrade their algorithm to better improve user experience. Even though web marketers are complaining of how results are been affected by the constant algorithm change, at least Google is trying to do something new.

As for Yahoo, they have put more emphasis on expanding the company rather than come up with new and better ideas. It is true the size of the company will give them leverage as far as bargaining power is concerned, but the question is, for how long?

The good thing about Yahoo is that some of their products and services are in high demand. The problem is that the people at the helm are doing nothing to encourage innovation. It is a high time Yahoo embraced new ideas by offering incentives to their staff so that they can come up with new creations and to be motivated to work towards improving the exciting services.

top search engine

Towards the end of 2011, Yahoo used to experience glitches to some of their service especially when searching the net. This is not good considering the name Yahoo has built for itself over the years. It is an indication that they are slow when it gets to improving their products and services.

Google is not a friend to many but I admire the fact that they are more about pleasing their users than making webmasters and bloggers happy. The cyberspace is so dynamic and things keep changing very quickly. If Yahoo doesn’t watch out, other top search engines like Ask and AOL will surpass them as well.

Experts believe that Yahoo had a good chance some years back but that opportunity has long slipped through their fingers. They focused more on generating revenue through online advertisement that they forgot how to be innovative.

Today, other giants rule the world of online advertisement. People are now placing their ads on sites like Twitter, Facebook, google and Bing leaving yahoo in the cold.

But the good thing about life is that it offers one a second chance. The hope of most shareholders in Yahoo is that the new CEO will inject new blood into the company. Yahoo needs to hire people with talent and offer them incentives to improve exciting services and come up with new and innovative ideas.

My call to Scott is to turn the company around by creating new policies that will provide an atmosphere of progress and innovation. If not, very soon Yahoo will become irrelevant considering the fast changing internet world.

Bing vs Goliath

So much about Yahoo and its woes, now let us have a look at the new number two in top search engines, Bing. Google the other day said that Bing is using underhand tactics in their search results. Google claims that Bing results are as a result of analyzing Google result listing.

On Bing’s defense, Harry Shum, Corporate Vice President of Bing Development said that they do not use any Google parameters to improve their search listings. However, Harry says Bing spiders uses search signals to gather information on search activities conducted on the web.

Click here to read more on what Harry Shum said about Google’s accusation.

Whether this is true or not, let us leave it for the two top search engines to fight it out. But the more a search engine offers better and relevant results, the higher the number of searchers will become.

Summary: The race to be the top search engine is not bound to end soon. Today, it is google at the top, tomorrow maybe another search engine, new in the market, might be in the lead. That was the case in the year 1999, when a tiny search engine, called google, was launched at Stanford University. It later became the top search engine that we all envy.

The horizon looks promising for the Microsoft search engine called Bing. My hope is that they do what Yahoo failed to do. That is, improve their products and look into the future to see what people will need and offer solutions before demand arises.

Let us not forget how history keeps repeating itself. As people are busy spectating how the top search engines are fighting, there probably is a small search engine taking advantage of all the commotion. In the online business arena nothing can be left to chance. It only takes one bright mind and you see another major search engine join in the race to the top.

Post your opinion about what is happening with the top search engines in the comment section below. You can also use the social buttons displaying on the left to share this story with your friends.

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