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Landing Page Marketing Tips For Home Based Products

Landing Page Marketing Tips For Home Based Products

Creating a landing page is one of the best ways to guarantee you make money from home selling your own products or affiliate products. You may be new to this marketing idea but it is one of the most critical aspects of online promotion.

The real definition of a landing page is the page that your visitors come to after they follow a link. In the internet marketing circles this is known as a lead capture page, which pops up after potential customers click on an advert or a link in an email message. This is the page that marketers take the opportunity to post their products sales copy. In short, here is where you get the chance to convert your target audience into online sales leads.

Ideally, marketing is about engaging your readers so as to boost your sales conversions. A good lead capture page should have sales marketing pitches that will make your visitors take action and purchase your products. If you take your time to come up with a perfect page where your readers will land, you can be sure to increase your sales conversions.

Having a simple home page is like telling your audience to fend for themselves and hope they will find what they are looking for on your site. In order to engage your targeted readers fully, identify what they want then offer them just that through landing pages. For instance, you are promoting a certain product using a specific keyword on Google Adwords. It would be counterproductive if they come to your home page and not see the product they were looking for in the first place. The best approach would be to create a capture page that will make it easier for them to see the product thus take action.

Now that we know the advantages of having a page to help you boost your conversion rate, let us get into strategies of maximizing on it. If there is one thing that has proven to work over the years are testimonials. People warm up easily to what they hear other people say. Most of us are not risk takers thus we wait for other people to try a product and when they give good opinions that is when we rush to purchase the product.

The concert is like this, the majority always win. Whenever a majority of people believe in a certain thing, it is obvious that the rest of the people will agree with them. But if only one person comes up with an idea, it will take quite some convincing for other people to take up the same idea. This is the secret in succeeding in marketing; get multiples of people to say that your product actually works. By word of mouth or testimonials, you can influence your readers’ decisions on what to purchase or the action you want them to take.

What is being fronted here is that you need to have several testimonials on your landing page to boost your conversion rates. Testimonials from your consumers act as a proof that people are actually buying your product and like it. Therefore, people who have not purchased the product will say, “if others are buying the item it must be a good bargain” thus will buy it too.

These are simple tactics to ensure the page you use to capture your sale leads is convincing:

Give Value: A capture page should be compelling enough by providing valuable information. This means you should work to make sure that you come up with a quality product to make your customers want to talk about it.

Test: Before you activate and make your pages live, test to make sure that they work perfectly. This will help you make the necessary adjustments and thus boost your conversion rates. There are online tools that allow you to build different landing pages hence help you find the one that works best for your work online business.

Email Marketing: Sending email messages have over the years been considered as a cash-in machine. As regards our subject today, it would be advisable to send emails to your opt-in list stating what other customers are saying about your product. Just add about 3 to 4 testimonials and then you can request them to sign up to your auto-responder for free where they can be receiving messages about the product.

Keep your page short by going straight to the point: The longer your landing page is, the more you will lose or bore your customers.

Incorporate your Facebook account to your product: On facebook there is the share button that is quite effective. All you need to do is make sure that any client that buys your product can click on the share button thus his/her friends on facebook can see she liked the product. But remember the more people that click on the share button the more convincing it will be to other potential customers.

Have an exit pop-up: Am sure you have landed on a page where once you click on it to exit it gives you a pop up. This pop up page is a good place to add your testimonials. Rather than telling your visitors they are missing out on a great product, tell them what your customers are saying about your product. It will be easier for them to buy when they see that 10 other people have bought the product and are satisfied.

Generally, in marketing it is all about providing proof. The more your customers are satisfied and are talking about it, the more chances you will make sales. This is one aspect that people do not use on their landing pages and yet it is critical when it comes to promoting your home business products while working online.

Remember when you are providing proof of sale; make sure it is from people in your niche. Getting people on the band wagon is all about compelling them to believe that they are been left out if they don’t join the rest. The perfect arena to achieve this is definitely on your landing page.

If you have not implemented this work online marketing strategy, then it is the high time your thought about it seriously.

Benefits Of The SEO Updates To Online Entrepreneurs

Benefits Of The SEO Updates To Online Entrepreneurs

So far what I have heard from most bloggers and webmasters are grumbles about the recent google SEO updates that have been taking place. The few people who are happy of the changes are the folks that stuck to proper SEO practices.

Panda was the first to come calling and that was towards the end of 2011. So many sites were hit by this SEO algorithm update among them ezine articles.

Just as webmasters were trying to recover from the shock brought about by the Panda Updates, new versions of the panda algorithm were being released hitting more websites and blogs.

Little known to online marketers, Google had been working on a formula to help rank sites using social signals. It did not take long before Google released Search Plus Your World algorithm update which was using social signals to rank websites.

So far, Search Plus Your World update does not have major implications as regards site ranking. This is because its success will depend on Google’s social media site, Google Plus, which at the moment does not have as many subscribers needed to help measure site authority.

SEO experts claim that Google’s attempt to use social signals to position sites will not bear fruit since social signals can also be gamed the same way webmasters did by buying links. Anyway, google says that Search Plus Your World SEO update will work; we only have to wait and see.

The SEO algorithm updates intrigues did not stop there; it did not take long before Google released yet another major update. This time is was the Penguin Update.

Jokes started making rounds among online entrepreneurs who were terming the updates as Zoo Updates. This was because of the choice of names Google was giving their algorithm formulas.

But this was not a joking matter as many websites and blogs were de-indexed while others lost their top ranking positions. This meant loss of traffic and in the process a drop in online income.

If you ask me, only two groups of people were enjoying the SEO updates. First to benefit were internet searchers who for a long time complained of landing on spammy sites while browsing.

Another group of people who celebrated were those who for a long time were using legit SEO strategies but did not feature well on search engine result pages. These updates which aimed at leveling the playing field now saw low ranking websites with quality content appear on 1st page.

According to you, do you think that search results have improved since the release of the Panda and Penguin Updates? Share your views in the comment section provided below this post. 

Now that you have the full picture on the intrigues of SEO and the algorithm updates, let us look at the positive side of all these updates.


*Use of basic SEO tactics:

Back in the 90’s the internet was the home of rich and quality content. When searching the web in those days one was sure of getting content that would be helpful.

But slowly some people found ways of gaming search engines and this gave rise to blackhat strategies. Not long after that internet searchers stopped trusting search engines results for quality information.

It is true that the latest Google Updates have affected both genuine and spammy sites but the positive thing is that webmasters now have no option but to go back to the basics of SEO.

The writing is on the wall, if you want your site to feature well on search engine results you have no option but to move away from negative SEO techniques. This will mean no more buying backlinks which gave some sites advantage over others.

By basic SEO we mean where you generate content that is aimed at educating rather than for ranking purposes. Stuffing your articles with keywords is no longer going to help, no wonder the Penguin update was before its release nicknamed Webspam Updates (getting rid of spam site on search results).

Google expect webmasters to begin focusing more on writing for their target audience and letting search engines do their thing. Do what google wants or face oblivion as far as SEO traffic is concerned.

Clear spam from search results!

SEO update

*Visitor response will be the same as referral traffic:

Any online marketer will tell you that referral traffic is much better than SEO traffic. Referral traffic is where you get hits from another website.

The reason that referral traffic works is because they create an element of credibility. When someone is reading an article from a reputable site, he/she tends to trust the links on that site as well.

That is why strategies such as guest blogging, forum marketing, article marketing and posting on web 2.0 pages really work. People trust sites like hub pages, ezine articles and squidoo since they moderate their posts and links.

It therefore goes without saying that visitors from referral sites will spend more time on your site. As all internet entrepreneurs will tell you, the more time people spend reading your content, the higher your conversion rate.

You may be asking, how is this related to this topic? I will tell you shortly.

As Google keeps updating its algorithm, the number of spam sites that appear on their search results will decrease. It is not necessarily the intelligence of the engine bots that will rid the search results of spam sites, but rather the fear of getting hit by the SEO updates will scare web marketers.

With time internet searchers will gain trust in search engine results thus spend more time when they land on a site. This means you will begin seeing lower bounce rates from traffic generated from search engines.

In online business trust is very critical and that is why referral traffic does better when it comes to conversion. With the Google SEO updates going on, people will again start having confidence in search results and in the process online entrepreneurs will benefit.

Hence, instead of looking at the negative side of the recent SEO updates, why don’t you work on improving your content as Google demands? It is not fair for your site to feature on first page and yet you have nothing to offer your target audience.

I also believe that google did a noble thing by making sure one site does not appear twice on the first page. This will encourage more competition among web marketers and more importantly ensure internet searchers have variety of content to choose from.

Who would not like to increase their conversion rate? The motive of having a commercial blog is to make sales, thus the reason you should be welcoming Google’s search cleanup rather than criticizing it.

Truth be told, now more than ever webmasters and bloggers are seeing an increase in comments, people bookmarking their sites, natural backlinks, sales conversion and business deals all thanks to Google SEO Updates.

As mentioned in the beginning of this article, the people who are up in arms of the updates are those who use negative SEO techniques.

Conclusion: Google is now solidifying its position as the leading search engine. If other search engines fail to improve their algorithm people will result to using google for trusted results.

The fact that there are less spam sites on Google means more advertisement revenue for the company. It is high time Yahoo, Bing, Ask and other search engines also got their act together.

As for online entrepreneurs, stop getting possessed with ranking and begin creating content that is useful to your viewers. This is now the only way of succeeding when it comes to blogging for money.

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