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As we talk social media marketing has taken over the cyberspace mainly when it comes to online home business promotion. Big organizations have realized this fact and they too want the piece of the cake. A good example is a company like Dell Computers, which has employed hundreds of staff just to send tweets to their followers.
This tells you that if you ignore the power of social marketing you will be left out. This is especially so if you desire to take your online home business to the next level. This may come as a surprise to most people, but twitter is one of the fastest growing social media site.
Therefore as an online home business entrepreneur, you need to embrace social network marketing. The first thing to do is to open a facebook and twitter account. Remember those two are not the only social sites you can enroll in. There are others like Yuwie, Yammer, Myspace, LinkedIn and the list goes on, it all depends on your target market.
On this article we will see the best approach to use so as to reap the full benefits of social marketing. It will be to your online home business advantage if you observe these guidelines. As we all know, making money online as you work from home is about traffic generation.
Here are 7 factors to seriously consider when it comes to social networking:
1. Optimize your accounts: Your profile is the one most important element that you need to work on. Most people just fill out the form without optimizing their account. Social media sites act as little search engines and you need to take advantage of this fact. This will make it easier for people in your home business niche to locate you.
For example on facebook, when you are filling out your activities or hobbies, enter your target keywords. If you are targeting to link up with people who work online, in your activities section enter a keyword like work online at home. This will mean that anyone that searches on facebook using the keyword phrase work online will probably find you.
This goes for all the sections of your user profile.
2. Connect with the right people: Optimizing your social networking account means that most of the people who will want to connect with you will be targeted. As an online home business marketer you know very well the more targeted your leads are the more the conversions.
As you receive the requests to connect with your targeted audience, you will get the opportunity to know the people that are following them. This is more applicable on twitter and facebook, request for connections with the people following your followers.
Connecting with the right people will benefit you in many ways. You get to read about the latest updates in your online home business niche. It also means that every time you update your status wall, more people are likely to click on your links thus targeted traffic generation.
3. Profile pictures: Pictures usually are like a thousand words. First impression counts a lot when it gets to marketing your home business on social sites. If you are seeking to leave a lasting impression then you need to upload professional pictures on your user profile.
Wear your best suit and make up to ensure you look appealing. It would be sometimes advisable you get professional help.
It is recommended that you use the same picture in all the social networks you join. This will make it easier for people to recognize you at first glance thus build an online presence. The same pictures should also appear on your blog or website profile.
4. Link your social media account to your blog: With a site like Networkedblogs.com you can connect your twitter and facebook account to your blog. This will ensure that every time you publish an article on your blog it will be updated on your status wall.
There are also other sites that you can work with like pingfm and Twitterfeed. With a site like pingfm you do not have to necessarily visit every social media site to update your wall.
5. Post quality content: Sometimes you will see people doing online home business posting irrelevant content on their walls. It is of no benefit to your online business when you tell people what you had for lunch.
Always post unique, helpful and valuable content on your wall. This will go a long way in ensuring you build your online reputation and presence. Research and get to know the things affecting the people in your niche and offer them workable solutions.
6. Join several social networks: As earlier mentioned facebook, LinkedIn and Twitter are the main social sites but they are not the only ones. You will discover that there niches that would do much better on other social sites than in facebook or LinkedIn.
The secret is to first find out where people in your home business niche go to. In addition, learn the language they are using to help you build relationships. In some instances using jargon can be beneficial to your work from home business. This is especially so if you connect with people who use the same jargon as you.
7. Enroll in social networking groups: On a site like LinkedIn there are different groupings. Joining relevant groups can be a sure way of marketing your online home business. This way you will showcase your business to the right audience.
On facebook, you can start a fan page and invite people whom you have the same interests. In so doing you will be able to share ideas with people in your industry hence boost your home based business.
There are many other online marketing strategies and social media marketing is one of the most powerful. The idea is to marketing your online home business using different strategies. This will make certain that you attract huge targeted traffic from all sources.
Making money online is all about providing content thereby give the people following you on social sites rich material. Within no time you will be considered a guru in your niche thus enjoy your online experience. Launch your online home business today and make sure that social marketing is in the top of your marketing strategy.
Micro-blogging can sure be a great online marketing tool if only you use it the right way to generate income at home.
It may not be a big issue to some people now, but to others especially established web businesses, online brand management is critical. One single statement can easily dent your online reputation thus affecting your overall brand image.
In the stock market, you will note that one of the elements which cause fluctuation of stock prices is a company’s reputation. Considering that things have now gone online, brand management has become more hostile than ever before.
Usually it takes years to build your online reputation. Some of the strategies of building your site brand name can be achieved through article marketing, forum marketing, video marketing and so on. But credibility which took a lot of effort can be destroyed in a single day because of a simple statement.
The web has turned the world into a small village in that a bad praise from one corner of the globe can travel so fast like wild fire. It is for this reason that monitoring and managing your online brand name is imperative.
Online brand management is about knowing what is being said about your business, from what quarters and how frequent statements are been made about your business. This is not only restricted to big business; small home based business sites are facing the same challenge. Your competitors can easily damage your online credibility in the name of fighting competition.
If your online company is not yet getting any bad criticism brace yourself because with time it will happen. And in case no one is talking about your business, then there is definitely something amiss with your business.
The advantage of people talking about your business is that it offers you an opportunity of brand management. Be it good or bad criticism, you need people talking in order to build your web presence and reputation.
Through online marketing, bloggers and webmasters have the capability to make their sites go viral and reach more targeted audience and in the process creating wealth from home. With a single blog post, you can leverage your business to connect with other bloggers and establish a strong online brand image.
In short, there is no geographical limitation of what you can achieve in the cyberspace. But through the same internet, self proclaimed critics can easily take advantage with an aim to bring down your online business or get 10 minutes of celebrity status.
The downside of criticism is that sometimes they are not based on facts but rather people seeking for popularity. In the name of brand management, search engines offer a lot of web presences to a site like Wikipedia because it shares about big businesses.
Imagine a buzz spreading on the internet about your blog content, products or services. If the talk is positive, then you are OK but if the buzz is negative then you are in big trouble. Negative talk will damage your online reputation and eventually affect your web presence. When that happens you lose leads, clients and of course cash.
Now that we have discussed on how online reputation is important to business growth, let us talk about online brand management and how to monitor what people are saying about your business.
Using the internet to monitor online reputation: Every time you share an article online you are careful to research and use targeted keywords. Did you know that the same can apply when it comes to monitoring what people are saying about your business?
Keywords play a vital role in SEO placement and every online marketer seeks to study how people are searching the web in order to position themselves. By use of primary and secondary keyword phrases, you can zero in and attract visitors to your site.
You can also use keywords to mirror in on what people are saying about your site. A simple search on Google of your website can reveal to you all negative discussions been circulated. Sometimes the bad stuff can be found on the back pages but if you see a bad comment appearing on 1st page you have trouble coming your way.
It is recommended that you browse the internet every week and read stories that other people have posted about your business. This also depends on the size of your business; if you have a big business then you need to search daily. As for a small online business people, once a week is enough for brand management and tracking.
Free online tools to use for monitoring brand management.
Social Networking sites Tracking: One of the sites that people can easily use to dent your online reputation is through twitter. Therefore, you need to track anything that is been discussed about your business on this site.
By creating a free account on a site like Social Oomph you can start getting alerts related to tweets related to your business. Once you have an account, on the left click on Monitors and then select Keyword Alerts. From there enter keywords that are related to your blog or anything to do with your brand name.
This will ensure you get immediate email alerts circulating in the tweeting arena. The advantage of this is that you can be able to join discussions immediately they sprout. If the discussion is negative talk concerning your business, you can arrest the situation fast enough before it gets out of hand. Now that is what I call sound online brand management from the comfort of your home.
Tracking with Google Alert: This also works the same way as Social Oomph in that you get alerts every time people search for certain keywords. If you enter your business name as one of your keywords, Google Alert will send you an email anytime someone searchers for it or post anything.
Again, depending on the size of your business you can either choose to receive notifications daily or weekly.
Managing negative criticism: There are several channels that people can use online to post negative talk. This can be done through social networking sites, forum sites, posting comments on your blog or submitting a video.
As we have seen you can track this and respond as necessary. Do not take offence when you get bad criticism; the best way is to treat it as feedback. Look into the comments with a critical eye and if someone is raising pertinent issues address them with the seriousness they deserve. Ignoring can be detrimental to your online brand management and reputation.
Use the social icons on the left to share this article will others seeking to learn brand management techniques. In case you have something else to add, use the comment section appearing below this blog post.
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