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How To Use Twitter For Marketing Your Home Business

How To Use Twitter For Marketing Your Home Business

Social media marketing is speedily gaining momentum especially in online marketing. This has been necessitated by search engines’ quest to include social activities to rank websites.

One of the top social media sites is Twitter which was launched in the month of July, 2006. By 2012 the San Francisco based company owned by Jack Dorsey boosted of having over 140 million active subscribers and the number is said to be growing.

When you are talking of micro blogging the first site that comes to mind is definitely twitter. It is a user friendly site where you create a free account and begin sharing your views to the world.

Twitter is a great tool for communication and thus a tool you need to use to market your business. But few people know how to use twitter for marketing their products and services.

On this article we shall share with you insightful tips on how to market with twitter and thus increase traffic to your site.

Below are 10 guidelines on how to use twitter for online promotion:

1: Optimize your user name: An easy way of making sure the right people find you is by making sure you use a screen name that is commonly used in your niche.

In some cases it is also advisable to use your name if you want people who know you personally to get you. The use of your name is also advisable if you want to brand yourself as a person.

As an online business person you would obviously like people from all walks of like to follow you. The best way to achieve that is to optimize your user name. Find a word or phrase used among people in your industry and have it as a screen name.

Twitter is like a small search engine hence when people enter the term you have used as a user name they will find you and will quickly follow you. Marketing with twitter will work best when the right people follow you.

2: Update your profile details: This does not apply to twitter alone, you have to completely fill in your profile details when setting up an account online.

As you fill in your details it is recommended that you use common phrases used in your niche. This means writing about what you do. For example, when you are writing your bio details ensure the content is related to your business.

In addition, your bio needs to be memorable this you do by using words that are captivating and if possible amusing at the same time. But be careful to remain professional since that is what is expected when doing internet business.

3: Follow relevant people: To succeed marketing with twitter you need to follow and be followed by people in your niche. Some marketers assume that the more people following them the better but that is not the case.

Rather than going for quantity you would be better of going for quality. Follow people that will add value to your business. These means following people who are interested in what you have to offer.

Furthermore, when you follow the right people, since you share the same interests the likelihood of them following you back and reading your tweets is higher.

In short, follow people that will be advantageous to your business and audience.

4: Be Yourself: There is nothing worse than suffering from identity crisis especially using twitter for marketing. You are unique in your own way and that is what you need to present to your audience.

Do not try to be funny when your personality is nothing close to that. It is impossible to please everyone thus stick to who you are and you will sure get people looking for what you have to offer or say.

Twitter will work for you when you seek to connect with people and build relationships; you only do that by being yourself.

5: Update your twitter handle with relevant content: It is common to see a person tweeting about what he ate last night which is most cases is irrelevant when it comes to business.

It is advisable to have two accounts, one for business and another for socializing with your friends. But when you combine the two groups of people you will most likely end up losing business to your competition.

Professionalism is an integral element when it comes to using twitter for marketing your web business.

6: Respond: Ideally, social media sites will only work for you if you communicate and build relationships. Therefore it goes without saying, you need to respond when people send you direct messages or Retweet your posts.

Note: People feel appreciated when they are acknowledged for their efforts. I’m sure you too like it when someone thanks you for something you did or mentions you in good light to others.

If someone retweets your update it is kind for you to reciprocate by also reweeting their updates or at least thanking them.

7: Tweet frequently: One of the most important aspects of using twitter for marketing is tweeting regularly. Even when you have only one person following you, who happens to be your mother in law, to be effective you have to tweet daily.

A simple way to keep tweeting is reweeting other peoples’ update that are relevant to your business. This way you will increase your presence thus attract other people to begin following you.

For bloggers, you can link your twitter account to your blog, in this way every post you publish will be automatically tweeted on your twitter handle.

You can use sites like Pingfm, and on facebook you can use an application called Networkedblogs (feeds your blog to both facebook and twitter accounts).

8: Don’t over-promote: When updating your twitter handle it is advisable to post links that take people to your products or website. However, be careful not to overdo it, people do not like it when they see all you do is post links.

Links to most people means that you are trying to sell something. Marketing experts recommend that you sometime share updates that don’t have links. Try and alternate by posting updates that contain quotes relevant to you niche.

9: Link your twitter account to your website or blog: When you are updating your twitter account details it is important that you add a link to your blog or website.

If you do not have a blog or website then you need to create one right away. Micro-blogging for business will only be effective if you have a place you call home where can be taking your target audience.

Having a link pointing back to your site will help you in SEO thus improve your site authority. As pointed out in point number 2 and 5, ensure you at all times use information relevant to your business niche.

10: Track your twitter activities: An important aspect of using twitter for marketing is automation and monitoring what people are saying about your business.

With a tool like Twitter Growth Domination you can easily manage and automate your twitter following which is paramount in marketing your business using twitter.

You also need to know what people are saying about your business. If some negative stories are taking rounds about your business you need to address them immediately before they get out of hand.

In order to monitor what people are saying on twitter about you, use a tool called Tweet Deck.

Now let us see some common terms that you are bound to come across when using twitter for marketing your business.

Tweet: This are messages sent out that can be viewable to the public. Usually you are limited to 140 characters when posting a tweet.

Direct Messages (DM): This is where you send a private message to a specific person. Direct messages are not restricted to 140 characters.

Retweet (RT): This is a button which you can use to share with your followers what others have already tweeted. This is where the element of viral marketing using twitter comes in.

If you share valuable content it will not take long before people begin retweeting your updates thus helping you market your business on twitter.

# (Hashtag): When you want to communicate about a particular topic, you can use a hashtag (#) in front of a word or phrase for easy of communication.

For instance, if you tweet about marketing your business on the web, you can use the hashtag #internetmarketing. What happens is that the hashtag becomes clickable and when people press on that link they will see all tweets related to that hashtag.

Summary: Marketing on the internet is effective when you use several strategies and social media marketing is definitely one of the best.

Search engines have seen this potential no wonder they are looking for ways of adding social mentions as a parameter of ranking websites.

Facebook may be the top social media site, but for a serious online entrepreneur like yourself, having a twitter account for marketing your business is also essential.

Go and set up your free twitter account today and with the above guidelines you can start generating free traffic to your website. Imagine, all from the comfort of your home.

Do you have other strategies you would like to share with us on how to use twitter for marketing? Share using the comment section provided below.

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Making Money Blogging As You Work Online

Making Money Blogging As You Work Online

One of the best ways to work online while at home is making money blogging. The internet has completely revolutionized the way business is conducted today. Long go are the conventional modes of doing business, nowadays you can be at home and still make a fortune. Don’t you love the sound of that?

The one thing that is good about a blog is that it is interactive hence you as a blogger can get opinions from your readership. Through the comments given on your blog posts, you can easily identify the issues that your viewers want discussed. This means that it is advisable to analyze the feedbacks you receive to even help you know the right products to promote on your site.

But before we get to that part it is imperative you know how to launch and manage your blog. The first thing you need to do is to opt for the niche that has a wide range of topics to talk about. There are some niches that have limited subjects that you can write about thus in the long run you will run out of stories.

Then the other aspect that you must consider when it comes to making money blogging is targeting one particular niche. Some people share on their site things to do with health then the next day they are talking about sports. The advantage of concentrating on one subject helps you optimize on one keyword thus search engines will know exactly want your site is about thereby rank you accordingly.

In addition, when you blog about a certain topic you will have a high visitor retention since your readers will be targeted. We all know that the lower your bounce rates the more online sales you will make. It can be quite confusing to your blog visitors who are looking for content about sports to find your home page is about gardening. They will just exit your page immediately thereby increasing your bounce rate.

Content management is important when it comes to blogging. Always make an effort to share rich and educative material. Your blog should also be rich with your targeted keyword phrases. This will assist engine spiders know what your site is about. Make use of your Keyword tags section and more so the Meta Description tag. Google uses your META description to index and rank your blog, therefore make sure you include your keywords.

To further optimize your blog target different keywords that are related to your niche for every page you publish. First, mention your keyword in your title preferably at the beginning then repeat the same keyword in the body of your article 3 to 4 times. This is what is known at internal search engine optimization.

Traffic generation is the driving force to making money blogging. The more visitors to attract to your blog the more money you will make. But you must ensure that your traffic is unique. There are many ways of attracting quality traffic and they include, search engine optimization, article marketing, social media marketing, pay per click advertising, video marketing, forum marketing, email marketing and so on. You can read about these online marketing strategies by reading the previous updates on these blog.

The beauty of some of these online promotion tactics is that they are free to implement. This means with patience and the right strategies even a newbie can make money online while they work at home.

With traffic comes the issue of monetizing your blogging site. Most bloggers make the mistake of monetizing their sites before creating content. The secret is first to write articles then once you have established your online presence and credibility you can add products to your blog.

There are several ways to earn money from your blog and one of the best for new niche blogs is Google Adsence. All you need is to open a google account and once your account is approved link your account to your blog. Google will be posting relevant adverts on your web pages and for every click made you will earn cash. Google’s thresh-hold of sending checks is $100.

The other way you can make money with your blog is through joining affiliate marketing companies. This is where you sell other people’s stuff and get paid a commission depending on the action taken by your readers. (Read post about affiliate marketing programs posted earlier for more in depth details).

Asking for donation is the other way to generate an income online. If your content is helpful some of your readers will definitely be ready to donate some money. The other approach is to sell your information by asking for a monthly subscription fee. This will work best if you have created your own brand name and that is achieved by sharing unique and quality content.

Many bloggers, who have good online presence, have gone into selling advertising space on their blogs. In fact, the moment you boost your readership most advertisers will approach you with great offers. It is advisable that you get a good plugin that will automate the whole process.

Writing product reviews is an excellent way of making money blogging. Here is where you buy and post honest opinions about your experience with different products or services. The more you keep on sharing honest reviews the more credibility and the more traffic you will generate. Soon enough companies will begin approaching you to do product reviews for their products for a fee.

As you can see you can generate wealth online by just launching a single blog and discussing on what you love. The secret is to blog about stuff that you enjoy doing. Do not worry even if you see yourself as lacking in writing skills, the idea is to start and soon enough you will find you are considered an expert author in your niche.

Before posting any article get your pal or colleague to proofread your content. This will help you publish blog posts without grammatical errors and spelling mistakes. Again remember that in the internet world Content is King. Since search engines seek for quality and unique content to give internet browsers, they will soon rank your site high.

If you are wondering what to do in your free time or how you can supplement your income then you need to consider making money blogging as an option.

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