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For those of you who have been following this blog for a while now have discovered that our aim is to help you work online through blogging. The advantage of having a blog is that you get to generate residual income from home fast and with ease. Hence the reason to share this article on how to increase web conversion rate of your blog and make even more cash online.
The line between online business success and failure is so thin. You are either making a lot of money or you are not. As for those who generate little cash online, it means you are not maximizing on whatever you are doing. Otherwise you could be making huge amounts of cash.
What separates success and failure in online selling are planning and execution style. You may say that this is just a theory but statistics prove that planning and execution are key components in web conversion. It usually takes one simple mistake or negligence for you to fail in your online business.
On the internet competition is so intense; you have to be up to the challenge. The business that takes due diligence to execute their plan is the one that tops the chart. It is the same reason that you may witness a small online home based business outdoing a big online company.
Since web conversion is a critical element of online business, on this article we shall discus how to improve and properly execute your blog conversion while working online at home.
Here are 10 rules to observe in order to increase your web conversion rate:
Planning: When starting an offline or online business you have got to have a plan in order succeed. Thomas Edison put it so well when he said “He who fails to plan, plans to fail.”
Coming up with a work online plan is like setting goals for your online business. It helps you to have a better perspective of your business and keeps you focused. A business plan is the core of your business since it acts as a roadmap to your working online success.
Before you launch your internet business have a written work plan and make sure you execute it properly and to the letter. Periodically monitor your progress and when necessary re-adjust your plan. Since writing a business plan can be to some quite tasking, try checking out a site called BPlan.com for help.
An important element to consider in your online business plan is how to ensure you get a high web conversion.
Show your intent: In order to increase your web conversion rate you need to be obvious. Your visitors should tell from the word go what your website or blog is all about.
If a visitor lands on your site and is not able to tell what your site is about in 10seconds, chances are that he/she will exit your site immediately. Avoid leaving it to your visitors to figure out what your blog content is all about.
Start by coming up with a very descriptive blog title. The same should apply to your website logo. As you create webpages within your blog, publish content and headlines that are relevant to your blog title.
To improve web conversion rate, target keyword phrases that are relevant to your market niche. Newbies make the mistake of targeting many niches on one blog, target only one niche.
Be Unique: In this competitive online market place you need to be unique. A little tweak on how you write your articles and present your products will go a long way in boosting your web conversion rate.
Create unique selling propositions that will make you stand out from the rest of the pack. This is what will help you increase the value of your content and products. Furthermore, uniqueness is a way of improving your web presence and online reputation.
Originality doesn’t have to be 100% a difference of 10% can go a long way in boosting your web conversion. Therefore, find smart ways of outwitting your competition by coming up with unique online selling propositions.
The secret to uniqueness is thinking out of the box.
Build and nurture your mailing list subscribers: The best strategy of online money making as you work from home is having a contact list database. In general, building business relationships is the secret to success.
One of the best ways to build online business relationships and improve web conversion rate is through email marketing. Home based internet marketing experts say that it takes about seven email marketing messages before convincing someone to buy your products.
This is the reason why you must create your own mailing list and build a relationship with them. The fact that people have opted to subscribe to your mailing list, means they are potential customers. It signifies that they are people who are interested in what you have to say or offer.
Having an email database offers you an opportunity to develop a lasting relationship and with time your subscribers will trust you thus buy your products. If you offer quality products, you will further boost your web conversion rate since your subscribers will definitely tell their friends about your site.
Note: At all cost, avoid sending irrelevant messages that do not add value to your subscribers. Share insightful content that seeks to educate your subscriber base and you will surely succeed selling online.
1. Online Paid traffic
2. Organic Traffic
Online paid traffic is good for short term and it helps you determine the right keywords that actually convert well. On the other hand, search engine traffic also called organic traffic will help you have an upper hand and give you online presence for long term.
Ease blog navigation: The longer you can retain visitors on your blog the higher your web conversion rate will be. Blog design experts say that it should take approximately 3 seconds for visitors to locate your site menu. This helps your blog guests find the information they are searching for quickly.
For bloggers that update regularly hence have many webpages, ensure you install a search box to help ease navigation. You also need to position your categories section on your header where it is easy for visitors to locate.
As you create webpages ensure you link them to other relevant posts within your blog and you can be guaranteed of increased web conversion. The easier it is to find content the longer people will stay on your site thus help you make more online sales.
Share testimonials: People love to know more about what they are buying and the best way to approach this is by posting testimonials. On the internet you are bound to get lots of first time visitors and the way to convince them and make them trust your site is by your customers sharing testimonials.
Note: Your testimonials have to be from real people. If you share cooked testimonials, it will not take long for people catch up with you.
Add social icons that people can share your content easily on sites like facebook and twitter. You will be amazed just how one person can help you start a viral marketing effect by sharing your site on social media sites.
Patience: To increase you web conversion rate you need to be patient. Marketing on the internet is about consistency to purpose. Do not be a victim of jumping from one online marketing strategy to another before you see results.
This is the mistake that most newbies make when starting a work from home business. Just like offline business, when it comes to internet business you have to be patient and disciplined. You have got to give each marketing strategy time for it to bear fruits.
Make certain you tweak all you can in one marketing technique before you move on to the next. Once you identify what works best for your online home based business, stick to it like a bug.
Summary: As you are working online especially when you are blogging you will encounter many obstacles. These challenges are what top online marketers faced before they got to where they are today. So do not expect it to be any different with you.
Forget about those people who send you high pitched messages that claim you can make millions overnight if you join their programs. Business is no child’s play thus you need to sacrifice in order to succeed in marketing on the internet.
I will end by saying “It is always too soon to quit.” Norman Vincent.
Share this article with others seeking to increase their web conversion using the social media icons displaying on the left of this blog. You can also add or share your opinions by posting then in the comment section below.
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A search on the internet has confirmed that every passing day a new SEO firm is established. From the inception of the internet, search engine traffic has been an integral component of internet marketing.
As much as other internet marketing strategies help webmaster generate traffic, SEO still remains one of the best. In fact, other techniques on website promotion like video marketing, article marketing, forum marketing and so on help marketers boost their blog rankings thus in the process generate organic traffic.
There are some SEO firms that have taken advantage of the need for webmasters to generate organic traffic by swindling them. It is therefore vital for you as a customer to be careful when choosing the SEO firm to work with.
Three very critical elements to look out for when choosing the SEO firm to work with include legitimacy, professionalism and of course ability to do proper SEO. Hence, you need to analyze every SEO company by checking out their track record.
Here are some few pointers to consider before paying for any SEO service:
Go through their contact form: Many are the times that people get into a deal without thoroughly going through the terms and conditions. Do not sign any form before you know what you are getting yourself into.
Since most contract forms are complicated and tricky, you can get the services of a lawyer. A lawyer will help you to better understand the contract thus sign from an informed position.
Check out the articles they have written on SEO: Any reputable SEO firm needs to have published an article on search engine optimization. Furthermore, the publication should be posted on a top quality site.
Check and see if the company has every published a book on SEO. Reputable SEO companies are also known to hold major seminars thus you should also try to see whether they have done that. These are vital indicators of expertise that a firm has developed over the years.
Search for the company on internet scam sites: This applies to any person that is working online. The internet is filled with quite a number of work from home online scams and sites claiming to offer great SEO services.
The advantage of the internet is that messages move like wild fire. If an SEO firm is swindling clients someone will definitely post it on the internet. Before paying for search engine optimization services check the company’s reviews and comments on various internet scam watch websites.
Get the experience of other past clients: An important element of whether an SEO company is legit or not is to see if they have posted testimonials. If they haven’t, kindly keep off. But if they have, you need to get in touch with some of the people who have posted their testimonies and get their opinions.
SEO firms that send you spam mails should be avoided: Any company in whatever niche that sends spam emails should never be trusted. I am yet to find a legitimate firm that sends unsolicited emails to people.
The people that are out to swindle you of your hard earned cash are the same individuals that send out spam emails. It is advisable that every time you come across unsolicited emails in your email account that you delete them without even reading.
Join top SEO forums: Online communities have really offered online markets fertile ground to share their experiences and expertise. Therefore, you need to become a member of reputable SEO forums in order to get the latest happenings in the SEO world.
It is from these SEO forums that you will be able to learn whether an SEO firm is good or not. Ask people in the forum about their opinions on any SEO company and they will for sure give you feedback.
Go for SEO firms ranked high on search engines: You cannot sell if your own site is ranking low. Before, you decide to work with any SEO firm, make sure you check their ranking on the top search engines.
In any case, how can a site rank low and then promise to ensure your site ranks high?
Be patient: Slow but sure is the right terminology to use here; you need to take your time before you settle for any SEO firm. Do not be pushed by any company to make a rush decisions. The process of checking the validity of any company should be done one step at a time.
Confirm the contact details provided: If you happen to land on an SEO firm that doesn’t have contact details you need to keep off. Contact details should include the company’s physical address and telephone.
Check out their location using Google map and if possible go to the physical location to confirm. In addition, call the telephone numbers provided to make sure they work. Any reputable company will respond to consumer queries fast therefore check their response time.
Scrutinize the staffs who answer your calls and talk to physically, this is to ensure that they are professional and know what they are doing.
Length of time in the industry: The best SEO firms to contact are the ones that have been in the business for some time. This is because length of time shows the company’s credibility, expertise and stability.
Check if they are listed on Better Business Bureau (BBB): Any legitimate company has to be registered. In the US, a reputable SEO firm needs to be registered with BBB. In fact, most firms post a link on their site where you can read their records.
You can also check whether a company is listed in your state Attorney General’s office. These records can be found under the section called Consumer Affairs.
The police department is a good place to see if people have placed complains regarding any firm. Through the police you can gather vital fraudulent activities been carried out by any SEO firm and any other institution for that matter.
Summary: The best approach to doing search engine optimization is learning the tricks and doing it yourself. But if you don’t have the time you can outsource for the services.
The importance of knowing the basics of SEO will also help you know if an SEO firm is legit or not.
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