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Free Online Advertising Ideas As You Work Online

Free Online Advertising Ideas As You Work Online

Marketing on the internet is the best gift you can give to your business, be it free online advertising or otherwise. All you need to have are the right tools and skills and you will be good to go. The amazing thing about the internet is that you can succeed even when you have a limited budget.

There are two ways to place your business in front of your target audience

1. Paid advertising

2. Free online advertising.

On this article we are not going to talk about the first option but you can click here to read more on paid advertisement.




Having online presence is the secret of promoting your home based business opportunity with ease. As you work to earn an online reputation consider using both free online advertising tactics and paid advertisement.

Utilize all the available tools and resources as regards to marketing to build an online brand name. Time and time again, internet marketing experts reiterate the importance of using an array of marketing arsenals in order to succeed online.

Here we are talking of both offline and online advertising strategies. A combination of offline and online marketing will easily propel your work from home business to high heights.

On this blog post let us look at some of the free online advertising techniques you can use to build your business. If your home business is not making any head-way you now have an opportunity to see why.

Build an online brand name: Online branding starts from the point you are choosing your domain name. Purchase a web address that is catchy, memorable and related to your niche.

A domain name that is memorable will act as free online advertising since your target audience will locate it easily.

One of the best ways to build your online brand name is on social media sites. As you all know, you do not need to invest a single dime to open an account of these social media sites.

It is prudent to research and know where your target audiences spend most of their time. People think that twitter and facebook are the only top social networking sites, but there are others like LinkedIn, YouTube, Yammer and the list goes on and on.

Once you identify where your target audience hangout, join such forums and be active. It will not take long before you are considered an expert in your niche thus offering you a free online advertising opportunity.

Make sure whenever you post anything on your status wall it is relevant and educative. Since social media marketing is about micro-blogging, include your targeted keywords in your post and make certain they are catchy.

Create awareness of your business: The other term of creating awareness would be hype. On internet marketing, creating hype has be an effective technique of free online advertisement.

For example, you can create hype for a certain product or service by conducting a competition on your site.  The winners can get free downloads, free subscription, gifts, eBooks and so on.

All over the world, research has proven that people like free things. Ensure that your rewards are relevant to your target audience and definitely you will attract the right people.

As you reward the winners, visitors and customers will begin to trust you and in return spread the word around to their friends. As visitors begin coming to your site, make sure that you are selling products that are superior to the products you offered for free.

free online advertising strategiesOffer quality customer service: One of the most powerful yet free online advertising strategies is through offering support. Just a simple feedback to a customer’s or visitor’s query can lead to a sale.

There is a restaurant in my neighborhood that is using the principle of quality service so effectively. The restaurant is never entangled in price wars. In fact, what the owners does when competition heats up, he increases his prices.

This in turn makes his restaurant stand out. From the word go the customer service he offered was of such a high quality that even when customers try out other places they ended up coming back.

If you are a blogger it is time you thought of how you respond to visitors comments. Ask yourself, are your responses helping you build an online presence? Are your responses good enough to necessitate readers to pass on your content or products to their friends?

Offering support is a free online advertising tactic yet vital in showing that you actually care. If you have a site selling products or services, try to answers questions that your customers present before they buy your products.

Assure your customers of more support even after they have bought your products. Good after sales service will lead to customers talking about your products and sharing your site on other online forums. This in the process will lead to more free online advertising and viral marketing effect.

Create confidence in your products: Another free online advertising strategy is by giving guarantees. This is a way of telling your customers that they have nothing to lose thus create confidence in whatever you have to offer.

Am sure you have come across products that offer one hundred percent money back guarantee in two months if you purchase their product. This for sure makes you have confidence in the product thus you may buy it without thinking twice.

The more a product has a guarantee the more people will have confidence in it.

Link up with the right people: For any online home business venture to succeed you need to connect with the right people. Join online forums and social sites and start groups which will attract people in your niche.

If you are selling products online, work with affiliates since they will offer you with free online advertising. Offer your affiliates good commissions and they will aggressively promote your site and products for free.

In every niche you go to you will always find that there are people who are considered as top cream. This are the experts and I can assure you they are there by merit. Team up with such people and learn from them.

Subscribe to their feeds and be up to date with new things taking place in your niche. You can also become active on blogs that rate high in your niche by posting valuable comments. With time you will get recognized thus channel some traffic to your site and get quality backlinks from these top bloggers.

Conclusion: If you do not have money to promote your work online from home business, you can always consider implementing these free online advertising strategies.

SEO Review Of Internet Marketing After Google Penguin Update

SEO Review Of Internet Marketing After Google Penguin Update

It has been an eventful year for online marketers since December 2011. Depending on the SEO strategies you employed, you could be laughing all the way to the bank or crying all the way from the bank.

The release of the new Webspam update officially named Penguin Update has seen many sites see a drop in ranking. Therefore, the big question is, how do you make sure you don’t get hit by this update?

If your ranking has dropped, you need not to worry. There is still a chance for you to regain your ranking. On this blog post we are going to review online marketing strategies you can use as far as SEO is concerned and avoid getting penalized by Google.

A closer look at how the Penguin Algorithm is working indicates that more emphasis have been put in place to punish sites that over optimize. Click here to read a detailed report on other parameters that Penguin has incorporated.

Below are the areas you need to work on to ensure Google does not penalize your website or blog:




Keyword stuffing (over optimization): This is when your keyword density goes above 3%. Sometimes back we posted an article on how to use keywords so as to make sure you don’t over optimize.

The other thing you need to avoid is having the same exact keyword in your page title and URL. It would be advisable to use a primary keyword phrase in your URL and secondary keyword in your page title.

Google bots are nowadays intelligent enough to tell what your content is about so don’t worry so much about keyword usage. Vary your keywords by using related, relevant or synonyms.

An important element of SEO has been Meta tags. If you are operating a site that shares content on money, SEO experts advice you avoid having the same key term in your keyword tag and description tag.

In your description Meta Tag, add content that looks natural rather than stuffing keywords. The best strategy would be to put a call to action message aimed at getting readers attention and not for SEO purposes.

When it comes to creating pages make sure that every webpage targets different keywords related to your niche. Don’t have many webpages all using the same exact keyword phrase.

If you have to create pages with the same topic try and ensure that the keywords are not exact and more importantly each webpage should at least 1000 words with unique content.

Duplicate Content: Ideally, the less duplicate content you have the higher your site will rank on search engine results. In order to avoid having duplicate content, make certain each page you publish has at least 65% unique content.

Some internet marketers are known to add blocks of content from their old articles to their new articles to make them longer. In case you use that tactic to add the value of your pages then know that your days are numbered. Reading internet SEO marketing reviews, it shows that Penguin will penalize sites that employ this tactic.

Outbound Back Linking: This is also known as on page back linking. If you did not know, the sites you point to play a major role in your site ranking.

To improve your SEO ranking ensure you link out to quality, reputable and authority sites. A good example is linking out to site like Wikipedia or about.com. You can also link out to authority websites and blogs in your niche.

Note: Avoid under hand SEO tactics like cloaking, these are negative SEO strategies that work for a while but in the long term will hurt your site ranking.

Post Quality Content: Time and time again Google has insisted on the importance of posting shareable content. Before you hit the publish button ask yourself, if you were the reader would you share the article?

If the answer is Yes! Then go right ahead and publish, but in case you feel you need to work on it some more, please do just that.

Text is not the only form of content available; you can add other forms of content like uploading videos, podcast and still images. This to the eyes of search engines is very good and thus will help to improve your overall SEO value and ranking.

If you have a product based site, it will also be to your advantage if you include legit testimonials and product internet market reviews. For those who have won awards and certifications, you need to also add them to your site.

Incoming Back Links: The sites that are pointing to your site can easily hurt or boost your SEO ranking.

Penguin is said to have hit sites that have unnatural backlinks. These are sites that have anchored their links using the same exact keyword phrase.

If your anchor text portfolio contains only one keyword phrase, watch out. For example: if your site is about internet marketing, it is not advisable to have in your backlink portfolio like this keywords:

“internet marketing strategies”

“internet marketing reviews”

“best internet marketing”

web marketing review

According to Penguin Update this is over optimization for the keyword “internet marketing”. This is especially so if the same keywords are the once appearing in the title, URL and in the body of the article.

The best approach to use is to anchor your links using varying keyword terms. For example;

“marketing on the internet strategies”

“online reviews of marketing on the web”

“best internet strategies of marketing”

The difference of the two techniques of link anchoring is that the previous looks manipulated while the latter, appears natural to search engines. Google is intelligent enough to know what your site is about therefore anchor your links using text that have a call to action message.

Still on the issue of increasing link popularity avoid building backlinks from sites that have been de-indexed, marked as spam or banned.

Both Panda and Penguin updates affected some sites thus making them lose SEO value. These low quality sites include article directories that have been penalized, Paid Link sites and free link sites.

Do not post your website or blog on these affected sites; instead put more emphasis on building natural backlinks from quality sites.

Submitting comments is another great strategy of building backlinks but remember the same rules should apply. Post comments on relevant sites that are of high quality and reputation in your niche.

High quality review sites such as Google Reviews and Yahoo are also great places for internet marketers to generate quality backlinks.

Social Signals: Recent SEO trends show that search engines are steadily moving towards ranking sites using social signals. The main reason for this is that search engines deem social sharing as natural.

Whether social mentions are subject to manipulation or not we just have to wait and see. As for now, make sure every article you publish is posted on twitter, facebook, pinterest, linkedin and more importantly Google Plus.

Social bookmarking sites also offer quality and natural backlinks. Hence submit your page URLs on sites like Reddit, Digg, Tumblr and Technorati.

Summary: From the way Panda and Penguin Updates are operating, online marketers should now go back to the roots and basics of SEO.

Generate content that is helpful to your target audience and leave search engines to do their thing. The over fixation on SEO needs to come to a complete stop or else your online business will face obscurity.

Let us go back to the days when writing an article the reader came first and search engine second.

Consider these questions before publishing your site content;

Are the SEO strategies you are using long term or are they just for short term purposes?

How would you write your article if search engines did not exist?

Which words would your site visitors use as anchor text when linking to your content?

Is the content quality worth sharing with your friends?

Note: Google can now tell what your site content is all about so stop using negative SEO strategies like manipulating backlinks or gamming site relevancy.

A review of Panda and Penguin reveal that online marketing will now be about presenting natural signals in order to rank well.

Do you have anything else that would be helpful regarding this sensitive and important topic? Kindly use the comment section below to post your views and contribution.

We intend to keep updating you with the latest internet marketing reviews especially on SEO, thus enter your email address below or in the section provided on the sidebar.

 

Author: Stephen Kavita

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