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SEO Basics – Shocking SEO Tactics Which People Still Employ

SEO Basics – Shocking SEO Tactics Which People Still Employ

If there is one topic on internet marketing that has elicited hot debates is search engine optimization. You are likely to find most online marketers discussing on SEO basics and tactics more than any other website promotion strategy.

By the way, you cannot blame them; the fact that traffic on the web is normally generated through search engines you would understand why the topic causes such a stir. If today you were to appear on the 1st page of google for a profitable keyword, money will definably find its way into your pocket.

The big question that webmasters ask especially newbies; what are the SEO basics that would propel my site or blog to the first page of Google?

My answer will not be straight forward considering how things are dynamic in the search engine ranking arena. If you are an SEO enthusiast, you probably have heard how sites have been affected with the constant change in Google algorithm formula.

It could be that your site was also hit by one or more of these algorithm updates. With livelihoods been affected with these chances you would expect some people to rejoice while others go up in arms to protest or complain.





All these are indications that any website that seeks to attract traffic cannot ignore search engine marketing. Whether it is employing SEO basics for the sake of ranking or using pay per click advertising to generate traffic, SEO is definitely worth the try.

SEO business is about right timing, if you delay to begin your SEO campaigns, your competitors will end up gaining mileage and you may never catch up with them.

Seeing that time is of essence, on this write up we shall go through some SEO mistakes that newbies employ thinking they are doing the right thing.

*Creating content just for the sake on it: One of the most important basics of SEO is content creation. The fact that it takes time to compose an article, it is ideal you do it the right way from the word go.

There is no point of creating articles just because you heard it is the best strategy to rank high. It is advisable to generate content that will boost your SEO ranking.

After you have written a blog post, ask yourself if you were the one reading it, would you share it with your friends? If the answer is “Yes” then go right ahead and publish the article.

In case, the answer is “No” then do all you can to improve the article’s quality. You will only benefit from your articles by making sure the content helps solve your readers’ problems.

It will take hours and sometimes days to generate rich content, but the end result will be worth your while.

*Surpassing the recommended keyword density: It wasn’t long ago when Google Panda update came calling, but the surprising thing is that people are still making the same mistakes.

This is mostly the scenario, a newbie learns about the value of SEO and goes searching for the phrase, top SEO basics or how to SEO. He then reads two or three articles without checking when they were posted.

In one of those articles he reads that the more you mention a certain word the higher you will rank. This newbie gets down to business but leaves out other fundamentals of keyword usage.

These include the right keyword density, how to use varying keyword phrases, power of onsite linking, use of long tail and short tail keywords. The mistake that this newbies made was to fail to research more on new guidelines of SEO keyword usage.

You should not focus too much on adding your keywords at the expense of your article quality. It will result to an increase in bounce rate and lowering your site ranking.

Rather than concentrating on repeating your exact keyword phrase, search of other varying words. It would also be advisable to interlink your webpages thus boost the experience of your site visitors as well as increasing your webpages SEO rankings.

*Spam content posting: There hundreds of software out there that help people to post comments. This is a good technique of increasing web visibility thus build an online brand name.

The shocking thing about using this comment posting software is that some people think spamming is the way to go. You will observe comments coming to your site that are not related in any way to your article.

People fail to know that comments will only add value when they are relevant. Besides, irrelevant comments will never be approved by site moderators.

The best thing to do is to go through posts before submitting your comments. These will help you gain online recognition hence build health relationships with people in your niche.

As you all know, trust is what ensures you build a huge fan base and generate online sales leads. Therefore, rather than wasting time sending spam comments, use that time implementing basic white hat SEO strategies.

*Joining link farms: Another SEO mistake that most people are still involved in is joining link farms. Backlinks are important in SEO but you need to link with credible and relevant sites.

It is not a surprise to see a site with just 100 backlinks ranking higher than a site with 1000 backlinks. The difference is that the first site is linking to relevant and high quality sites, while the second one is doing the exact opposite.

Google, through Matt Cutt sent out a strong warning to sites using black hat strategies to increase their SEO ranking to stop. You may rank now but one thing is for sure you will very soon get caught.

*Buying any SEO tool you come across: Time is money and it is even more uneconomical when you waste money on tools that don’t work. To me this is what I call double tragedy; wasting money on a tool that does not give you ROI and wasting time, which is in fact more valuable.

Just because some said a certain SEO tool works, does not mean you rush to produce your credit card. The secret is to research thoroughly before making any online purchase.

It is true that you have to spend money to make money, but that does not give you the license to be extravagant in the name of automating SEO.

*Reading every comment on SEO forums: Everybody is now writing or commenting on topics like …best SEO basics, Ideal SEO techniques and so forth. Majority of these people are only out to sell a product to you.

This is the case when you visit online SEO forums. Everyone seems to know what the right strategies are, but you also need to know that one SEO strategy may not work for another person. It all depends on your area of interest.

Don’t get me wrong, there are people who share valuable SEO advice on forums. But do not waste your time reading each and every comment that has been posted. You would be better off implementing the few valuable tactics you have read and see which one works.

Commenting is another basic SEO technique that can really improve your site ranking. But do not go overboard and spend the whole day posting comments on one discussion in the name of building backlinks.

There are many SEO forums and topics out there you can also share your opinions. This way people will see you as an expert and also help build your link popularity naturally.

*Posting articles in any article directory you come across: Article marketing is one of the best ways of building quality backlinks, generating direct traffic, attracting targeted organic traffic and ensuring search engine find and index your new site faster.

Even with all these benefits that come with submitting articles, it does not mean you post articles in any article directory you see out there. Article writing can be quite tasking therefore don’t add insult to injury by wasting your time submitting to low ranking article directories.

Article marketing only adds value to your SEO standings when you submit quality articles to high ranking directories. Hence it will be to your advantage to publish quality articles to at least 15 article directories that are of high quality.

*Doing everything manually: I must admit that I was a culprit of doing things manually. My argument was that doing things manually will ensure perfection. Later, I came to realize my competitors who opted to automate their SEO where way ahead of me.

SEO basics

When it comes to SEO, time is of essence. Rather than spending the whole day in front of your computer repeating the same thing, save time by using SEO tools. But remember what we talked about earlier, spend your money wisely.

The rule on the internet is this; in case you find a way to automate your SEO, you are right to go for it. That will help you save time thus attend to other online business matters.

For example, you can automate your backlink building by trying an SEO tool like SEO Spyglass or Link assistance.

*Spending all day on social networks: Anytime someone shares about SEO basics they will never miss to mention social media marketing.

The reason behind this is because search engines Crawl social sites frequently in search of fresh content. It therefore goes without saying, adding your webpage links to social sites will help boost your SEO value.

In addition, social media marketing helps in viral marketing, generating direct traffic and building your business brand online. Any marketer that ignores the power of social media does that at his own peril.

Seeing the importance of social media in SEO, some people have resulted in spending all day on these sites. Others have register on every social site they come across not caring to know how they are ranking.

This time spend on social sites can be utilized on other ventures like coming up with fresh content. Why waste the whole day reading peoples’ updates that are not related to what you do?

If you ask me, 10 minutes is enough time to spend on each social site you are registered in. That also brings me to the issue of how many social sites you should enroll in.

Have accounts on at least 5 social networking sites. You should also make sure that these are the sites where your target audiences spend of their time.

Summary: Do not worry; I too have committed some of the above mistakes when I was starting out. In most cases, we take the wrong route due to lack of knowledge and sometime it is because of curiosity. As the adage goes “Curiosity is what killed the cat”.

From today onwards start using your time wisely by implementing basic SEO strategies that have been known to work time and time again. If you have to read content on SEO, source for such content on top and quality sites and forums.

Is there something you did in the name of improving your SEO profile without knowing and it ended up to be a waste of time? Please share with us in the comment section below.

Learning from others peoples’ mistakes will ensure you concentrate on what really works.

Help your friends by making sure they don’t do the same mistakes by sharing this article with them. Use the social sharing buttons displaying on the left.

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Facebook Share Button Now Becomes Frictionless Sharing

Facebook Share Button Now Becomes Frictionless Sharing

Any blogger out there seeks to generate as much quality traffic as they can. There are several advantages presented by social media sites that have helped webmasters promote their sites. One of this websites is facebook through its facebook share button.

In case you have not incorporated social media networking in your internet marketing arsenal, then you are losing out on a lot. Social sites are good grounds to build long lasting business relationships. In essence, social marketing adds an element of personal touch that most marketing techniques lack. Therefore, your fans on social websites can relate with you on a personal level thus making it easy for you to make sales online.

Facebook alone has over 750 million subscribers and this tells you as a blogger you cannot ignore this site. The power of facebook is demonstrated with the facebook share button. People trust more when a friend recommends something to them. This is where the phenomenon called viral marketing takes full effect.

All you have to do is add the facebook share button on your blog and as your visitors click on the button the article is posted on their wall. In turn their friends will see the recommendation and they too will be curious to know more thus end up visiting your blog.

Now to the fun part, facebook share functionality is taking the sharing element to a new high. This time it is going to bigger than anything you have ever seen or heard. Maybe as you are reading this article they could have launched the new facebook frictionless sharing.





How does frictionless sharing work?

First a facebook user needs to enable the frictionless sharing, then once this visitor comes to your site or blog their wall is automatically updated with a link to your blog. Unlike before where readers had to click the facebook like button for their wall to be updated, this time they will just need to visit your site.

If this is not the true definition of frictionless then I don’t know what is. As a blogger you need to be ready to take advantage of this new facebook sharing feature. This also applies to any new online marketing tactic that will ensure you generate high volume of quality traffic to your blog.

Will users allow the frictionless sharing access?

It is true that this will be the big question on people’s minds. But you need to realize that there are many types of users, some are savvy while others are not. Some people will activate the frictionless access without knowing its function and in the process start a viral marketing effect unawares.

On the other hand, studies have shown that most of the subscribers on facebook are people over the age of 35. In fact, the studies indicate that the figure is over 60 %. In America alone, 2/3’s of the population use social media sites and a good number of this people are 50 years and above.

This signifies that people from all walks of life use facebook thus offering you an opportunity to create web presences. As relating to sharing content, all these people are pleased when facebook makes it easy for them to share content.

The power of the facebook share button

facebook share buttonEarlier, we saw that facebook has over 750 million users as we speak and the subscriber base is still growing. A good number of these people are sharing content and links every day. Hence, you may never know who is sharing your content.

Now, ask yourself if you got a chance to increase the number of people sharing your blog content, would you take it? Obviously you would, that is if you want to enjoy the real benefits of working from home and earn money with ease.

Currently, most bloggers are obsessed with search engine optimization which to some people is too demanding. It would be great to move away from always publishing articles stuffed with keywords that sometimes make your content sound like French yet you are writing in English.

Would it not be lovely to stop creating content for search engines and only focus on generating content for people? Anyway, it is people who buy your products and not search engines.

You may be creating content that is good and worth sharing but very few people will take the time and initiative to click on the facebook share button or like button. But facebook is now seeking to offer you a reprieve through facebook frictionless sharing.

If you are the kind that carefully analyzes traffic, you will see that the best visitors are the ones that have been referred to your site by their friends. It is for this reason that facebook frictionless sharing is something you must take advantage of as a blogger.

Think of it this way, someone visits your blog because a close friend told him that your blog has quality, insightful and educative content. This would be much better traffic than generating search engine organic traffic. That is the power of facebook share button which is now going a notch higher through facebook frictionless sharing.

Conclusion: If you are a blogger and you have not yet added social media networking in your online marketing arsenal you better get down to it. Connect with people who share the same interest with your especially in your area of business.

As you connect with more people in your niche, you will ensure that everything you post on your status wall has a chance to go viral. Then, once frictionless facebook sharing takes full effect, any person who enables it and visits your blog a link to your site will be posted on their status wall.

Imagine, no one will need to click on the facebook share button in order to share your content, it will automatically happen. It does not matter the source that brought them to your blog, if they have a facebook account the link will be posted on their wall the minute they land on your blog.

In turn, all his friends will see that he liked your page and they too will be curious to visit your blog. For me this is the true definition of viral marketing. Now, that person who was lazy to click on the facebook share link in order to share your content will not have to think about it anymore.

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