List/Grid Daily Archives: 1:09 pm

SEO For Business And The Soap Opera Of Google Updates

SEO For Business And The Soap Opera Of Google Updates

The end of the soap opera that has now become synonymous with google algorithm updates is no were in sight. People who depend on SEO for business can all agree with me.

Let us turn back the clock and see where this soap opera first started. Looking at the cast in this story, google is the one that seems to be calling the shots while the bloggers and webmasters watch from a distance.

Then walks in the bad guy known as blackhat, he is out to bring trouble in the land of search engine results. Google plots out a plan that would see the end of blackhat.

First he sets loss hit big black and white puppy called Panda and to some degree the work seems to be accomplished. But google is not done yet, he sends out is foot soldiers that further inflict more harm to blackhat.

This far the soap opera seems to be going as planned and the search engine land seems to be rid of Webspam. Wait a minute, Google decides to send out his latest arsenal and he results to sending his flightless bird pet called Penguin.





Don’t forget, all this time there is another character in this story that is been ignored. He is the genuine blogger who spends countless hours feeding google with rich and quality content.

The two, google and whitehat have a symbiotic relationship where one cannot do with the other. For whitehat to progress he needs SEO for business which google provides.

Then things go wrong in the SEO world and business for both of them seems to go south. If you were wondering what went wrong then you are in for a big surprise. Remember the flightless pet called Penguin? That is the culprit.

Ok, let me not keep you waiting any longer and get a bit serious with what is happening in the SEO world. If you have been careful to observe, after the penguin update google went silent.

Remember the reason for google to do the penguin update was to get rid of Webspam from their search results. But by the look of things, some spammy sites have found their way back to google search results.

That is not all; the update was also set to ensure a single site does not show up twice in the 1st page. The other day while I was browsing the internet I came across a site that appeared twice on the first page of google.

Google course is for sure noble and I must agree they are trying their level best to do a good job. To some great extent they had managed to improve search results.

But going by what SEO experts are saying; Google seems to have slipped with the release of the Penguin update. Just when I had posted an article that indicated that SEO will be conducive for business, this happens.

SEO forum sites are littered with threads of how top sites have disappeared from search results and are been replaced by crappy sites. Though they might not admit to failure, Google needs to go back to the drawing board again.

To some extent, Google did make a hasty retreat and they have rectified some of their errors.

Let us look at some of the things that conspired after the Penguin update and the effect they had on business in relation to SEO:

Page quality:

One thing that penguin was supposed to take care of were sites that buy backlinks. This saw sites like My Page Rank hit the gutter. The sad part is that other legit sites were also hit proving that google could have become overzealous with their update.

Therefore, if you were hit during this time and then later saw your site recover and yet you did nothing new, it was google making a quick retreat.

This retreat was good though for people who depend on SEO for business. Google did effect some minor changes to their algorithm that help refresh and fix their data.

No wonder, for the last few months Google has been going on and on about their algorithm but now they seem to be recoiling.

SEO for business

Fresh Content:

Towards the end of 2011 just after panda was released, Google went ahead and did another minor update which they called “Google Fresh”. This was aimed at making sure that fresh content got more preference.

Though online marketers wondered how this is going to work since some niches do need to update regularly. As for those who took advantage of Google Fresh by posting regular updates I’m sure you did see some upsurge in traffic.

Penguin then came and now fully implemented freshness in their update. But later they did do some changes to freshness update to only apply to niches that require regular content update.

If you are in the area of news or blogging, it will be advisable to keep publishing new articles regularly to feature in search results.

Social Effect:

Though I still have a problem with the integration of social activities in determining site placement, google seems to be putting more emphasis on incorporating Google Plus in their SEO parameters.

The issue I have with Google Plus is that the number of subscribers is still low. Furthermore, social optimization is still subject to manipulation in that people +1 a post without necessarily reading the full article.

But this is good news for people who depend on SEO for business promotion. Come up with captivating and interesting titles that will make your target audience share and click on your posts.

If you don’t have a Google plus account you have to create one right NOW. As the say, the early bird catches the warm and you surely don’t want to be left out on this party.

Make sure you post your webpages, video and still images on Google +1 for maximum online presence and exposure.

Images and Videos:

If you are keen enough, you must have noticed that lately videos seem to be popping up more than ever in search results. I even came across search results where videos occupy about 50% of first page and about 80% of second page.

Marketing your business using SEO is not only about text, there are other forms of content that seem to be getting more attention from Google.

The same applies to still images. As you generate your content, ensure you include images related to your articles. Optimize the images by filling in the details in the description file especially the title, alternate tag and description.

When you do that you tell search engines what your images are about. Remember, search engines cannot read images.

Conclusion: Let us hope Google is rectifying their mistake and search results will only feature sites that offer quality content.

This will a good end to the soap opera that has now become the talk in the SEO business world.

Since google also promised to show in their results a wide range of domains, let us hope that we shall not see a repeat of one site featuring more than once on 1st page. If they succeed in that, we shall witness more competition in providing better and richer content.

Personally, I see a brighter future for people who depend on SEO for business marketing. In order to have an impact in SEO now and in the future, bloggers and webmasters should go back to the drawing board. That means generating high quality pages that are useful to readers.

The same should also apply to link building; use secondary keyword phrases (long tail keywords) in your anchor text and link back to quality and relevant sites.

As for onsite optimization, do not use the same keyword phrase when linking back to your home page and other individual pages within your site.

Going into the future something else will also count, this is optimizing your images and videos not forgetting working on increasing your social activities and mentions.

My hope is that those who have genuine sites and had dropped in ranking have now recovered. All the best guys and may your SEO efforts bare juicy fruits.

This blog is dedicated on making certain you get the latest updates on how to market your business through SEO. To start getting updates from this work from home business blog enter your email address below.

You may also subscribe to my RSS feed by clicking on this link.

If you think this article will help make someone better understand SEO in relation to business marketing, use the social buttons on the left to share.

Is the future of SEO for business people getting dimmer or brighter? Post your comments below.

Excellent Approach To Link Building For Bloggers

Excellent Approach To Link Building For Bloggers

Any webmaster or blogger will tell you that the one thing that really challenges them is sending link building requests. I was analyzing my content some few days ago and to my surprise I have never shared my views on link building.

Newbies may be asking; why is link building important? In the search engine algorithms, one of the elements that determine your ranking is backlinks. The more QUALITY and RELEVANT links pointing back to your site, the better ranking you get on search engine result pages.

There are bloggers who spend hours each day trying to get other bloggers and webmasters to link back to their sites or web pages.

It is true that reaching out to people in your niche to link back to your site can be quite time consuming. In fact, you can send out over 500 emails only for 5 bloggers to agree to link back to your site. The big question here is; what is it that you are doing wrong in regards to increasing your link popularity?

Now let us look at the most effective strategies of link building:




Research:

The first thing to do when it comes to link building is finding the right blogs to get backlinks from. As earlier hinted you need to target top blogs in your niche.

Here are some sites to visit to get top blogs and websites in your area of interest.

 Blog Catalog: This is a search engines for blogs. On this site you can easily search for blogs in your niche

 

 Technorati: A blog search engine. On this site you will get people that are influential on social media sites in your niche.

 

 Google Blog Search: This is a blog search engine. Enter your targeted keywords in your niche and find the top blogs of which to base your link building.

 

 Google: The ultimate search engine commanding over 2/3 of all search engine traffic. The best way to identify the right blog to build backlinks is by using advanced operators like “allinurl” “allintitle” or “inurl” in the search box.

 Hub Finder: This is met for already established blogs that have strong backlinks. Here you can get more link building opportunities.

 Open Site Explorer: One of the most all-inclusive and precise link indexing sites. Open site explorer has crawled millions of sites and blogs over the years and it’s been powered by LinkScape.

 

 

 Quora: It has a section for questions and answers where you can send open invitations for building contacts. Here you can get the opportunity to show how resourceful you are, thus easily boost your link building. All you need to do is offer workable answers and solutions to people’s questions.

 

 

The best approach to link building is building relationships as we shall see in the next point. Therefore, research on the people you want to request for backlinks from and thus have a place to start a conversation.

Once you have identified the owner of a top ranking blog, look for their profiles on facebook, twitter or any other social media site. Get a subject he/she has started and strike a conversation by contributing your remarks.

The idea that you have actually been following their tweets and share the same interests will make them warm up to you. Do not rush to ask for a backlink; rather make it look natural until the opportunity comes along as we shall see next.

Build relationships:

Now that you know where to find the right blogs for link building, let us tackle the right approach. Much has been said about how to find blogs to link with, but little has been talked about when it comes to

– Breaking the ice or getting attention

– Building and fostering relationships

– Closing the deal

The approach that most work online entrepreneurs use is coming up with a standard email that they send to all bloggers they wish to get backlinks from. In most instances this never produces the best results. The right strategy is by striking conversations with people.

The minute you approach link building as a means of building lasting online relationships, then expect your results to sky rocket. The mistake bloggers do is treating people like robots while ignoring that they have feelings.

Something that will appeal to one person does not mean it will please everybody. Link building is considered by most people as being an impersonal process, this is a misconception where we draft an email and spam people in our niche. Did you know that such emails do not make sense to most people? In fact, they just ignore and delete such emails?

Here is an example of such emails

Hello John Doe,

Kindly take time to check out our site. We would really like to work with you

since we noticed that we are in the same niche. Hope you will also consider adding a

backlink to our site and we promise to do the same.

Use this code to add the backlink <A href=”http://www.yourdomainname.com”>Work Online Blog</a>

Fond regards,

Pet

Website: http://www.yourdomainname.com

Email: 1234@yourdomainname.com

Am sure that are those that are better than this, but this is just a sample of link building request that I would never look at even once. My reason being, it is just so direct. Would you image going to the mall and somebody you don’t know asks for your personal details? Am sure you would never give them out.

The same should apply to link building requests. People are not machine slots where you insert coins and straight away get you what you want. People are social beings.

You need to ignite the interest from people you want to get backlinks. Show a genuine interest in what others are doing and they will reciprocate positively.

link buildingLet us see the right strategy of sending a link building request:

When you send your first email let it be engaging and this will for sure necessitate a response. Never bring up the issue of wanting anything in your first email. Rather send an email that is short and engaging.

The best way to do this is by referring to a post the person published or a forum thread they started. Normally, people like it when they feel that someone out there really did read and appreciate their work. Such an email will definitely necessitate for a response.

Hi John Doe,

I came across your work from home blog and really loved your article about work online jobs. It is just amazing how you brought out the issue of 9-5 jobs and home based legit online jobs. This article really made me think more on my approach to home based jobs.

By the wa, what do you think is the impact of micro blogging in regards to working from home jobs? Let me hear your views?

Kind Regards

Stephen.

One thing about the above email is that you will even enjoying writing it. These are the kind of emails that will for sure elicit a response.

The next step is sustaining the relationship. By this I mean keeping the conversation going until you get the chance to drop the big question. As you create rapport make sure you are adding value to the other person.

Do not at this point in time request for a backlink, instead demonstrate how resourceful you can be by sharing content you know this person will be interested in. This is why research is very important. When you offer helpful resources people will build trust in you.

At this stage it can take several emails or twitter conversations before you can go to the next step which is closing the deal. Let your emails be progressive towards setting up for a link building request.

The best time to close the deal is after you have established a strong rapport. Rarely will the other person reject your request if you offered valuable content in your conversations. What happens is that the link building request will appear as a by the way rather than the focal point of your conversations.

A good backlink request is the one that is both beneficial to you and the other party. Your conversations should be structured in such a way that your link builder request comes out naturally and that the other party should also get something in return.

This can be inform of giving them free downloads, eBooks, backlinks, content, attend a webinar for free and so forth. It all depends on what you have to offer in return for getting a link building opportunity.

Summary: The way you break the ice and build your conversations is all upon you; just make sure it does not appear like your email is all about link building request.

The process may look like it is lengthy but once you get the hang of it your blog SEO value will grow exponentially. But this is not the only way to do your link building; there are other strategies like guest blogging, article marketing, social media networking and video marketing which are also very effective.

© 2017 Work Online At Home. All rights reserved. XHTML / CSS Valid.
Proudly designed by Theme Junkie.
Real Time Web Analytics