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How To Generate RSS Feed Reader Traffic

How To Generate RSS Feed Reader Traffic

The work of RSS feed reader is to assist online marketers, webmasters and bloggers pass on information to their target audience. Ideally, your feeds relay information to other computers every time you update your site. (RSS feed is the orange button you see on regularly updated websites or blogs).

As bots communicate, they help search engines pick your content, index it and rank your site. In addition, bots conversations ensure people get to know of your blog publications through RSS feed readers thus help boost your site traffic.

A good example of a site that you can generate site feeds is Feedburner owned by Google. One of the powerful aspects of RSS feed reader is the ability of people subscribing. Anyone that becomes a subscriber to your feeds will automatically be getting email notifications every time you post an article on your site or blog.

The more subscribers you have to your feeds, the higher your visitor loyalty will be. This is because every time you publish a post you will be assured of return visitors. Therefore, to maximize and reap full benefits from your RSS feed reader you need to generate rich and informative content.

People are constantly in search for valuable content and if they find that from your blog, they will quickly subscribe to your RSS feeds in order to be getting your updates as you post. Just as we stated before, that will help you stay in touch with your previous visitors hence increase repeat online sales.

Here are several reasons why you need to include RSS feed reader to be one of your online marketing arsenals:

–          In order to increase the changes of search engines finding, indexing and ranking your site and webpages you need to install RSS feeds. In the process you will generate organic traffic that is targeted.

–          As people subscribe to your feeds, they can easily pass on the email notifications they are going to be getting from your blog updates to their email contacts. This then brings in the aspect of viral marketing that can greatly boost your blog traffic.

–          RSS feed reader creates awareness on your blog and in so doing increase chances of people linking back to your site content. Furthermore, as people get to know of your site or blog they will talk to their friends through word of mouth thus help you in marketing.

–          With feeds you are also able to generate free direct traffic.

The sad part is that most bloggers and webmaster are not harnessing the power of RSS feed marketing. As for those that have installed the feeds, they are not taking full advantage. With proper use of RSS, you can get quality and high volume of backlinks to your site and pages.

If you want to improve your search engine ranking, then one of the ways to do just that is through RSS feed marketing. A big percentage of webmasters do not use RSS thus if you include it in your array of online marketing strategies, you will be ahead of most of your competitors.

RSS Feed readerThings to do and achieve with RSS feed marketing:

  • Validate your RSS feed at least once a week or monthly. Sometimes feeds get broken because of a single rare character. A site you can visit to validate your RSS feed reader for free is Feed Validator.
  • Maybe you are one of those people that don’t love RSS feeds, but if your aim is to generate traffic you have no option but to understand how it works. RSS feed reader is guaranteed to help your small work from home online business to move to the next level.
  • Feed marketing can help you to automatically communicate to social networking sites like facebook and twitter. Social media marketing is gaining popularity at a very fast rate according to Google Ad planner report. RSS feed reader will ease the way you micro-blog.
  • Most people rather than use Feed reader to get email notification when you update your blog, they use Google Reader. Therefore, you can opt to add the Google Reader button on your site to give visitors more options to get your blog updates.
  • There are a few top RSS directories and search engines you can submit your feeds to. This will help you in search engine ranking. Examples of top directories to help you promote your site feeds include Plazoo, RSSmicro, Syndic8, Feedbase, Yahoo RSS guide and so on.
  • Are you thinking of creating an email list and for them to subscribe to your newsletter? RSS feeds can help you to achieve that; as people subscribe to your RSS feed reader, they will be receiving your newsletters in form of your blog posts.
  • In case you are using Feedburner for RSS marketing, you can easily monitor your site traffic. For instance, you can give permission for your Feed burner account to track traffic coming from particular sites like facebook and twitter.

There has been for some time now debate on whether to provide visitors with full feeds or partial feeds. For me that should be left to the discretion of the site owner. But the best practice is to put a setting that allows your site visitors to choose what they want.

Conclusion: Knowing how RSS feed reader works is no big deal. Anyone seeking to learn how feeds operate can do it without much struggle.

Feeds are very critical when it comes to growth of your online home business. In case you are looking to multiply traffic to your blog and increase online sales leads, then you must include feed marketing.

Below you will find a section where you can add your email address for future blog updates. Feel free to add your suggestions regarding this article in the comment section provided right below. Also find several social media buttons you can click on to share this article with your friends.

How To Retain Top Search Engine Rankings

How To Retain Top Search Engine Rankings

In recent times, so much has been happening in the search engine rankings arena. Some sites that were considered as an authority, are right now struggling to regain their top search engine position. All that occurred when Google Panda update took effect just some few months ago.

The Farmer update or otherwise known as Panda update really did achieve its intended purpose, which was to weed out sites with useless content. Also affected were sites which were rich with keywords but offered no value to readers.

Just before webmasters could recover from the shock caused by Panda, they were hit hard with Google Fresh update. The aim of Google Fresh was to improve user experience by offering internet browsers quality and fresh content.

That is not all; as we speak Google is conducting more tests aimed at changing their algorithm come 2012. The changes will seek to measure the ration between content and adverts appearing on a site. Therefore, to avoid been caught off guard, it is advisable to act now and focus more on content generation that adding advertisements.

Ideally, the debate concerning ad-to-content ration has been there for a long time now. Google looks at it as a positive thing considering it partially included ad-to-content measurement in the Google Panda Updates. One site that was hit by this measurement and in fact dropped in search engine ranking was Ezine Articles.

So as to avoid been a victim of ad-to-content ration, make sure your advertisements do not distract visitors from reading your main content. According to Matt Cutts of PubCon, he advises webmasters to avoid obscuring visitors by placing annoying or distracting ads within their content. Google thinks what matters most is content. But in the process he thinks that other things apart from advertisements will come into the picture, e.g pop ups within a site.

Over the years, webmasters have had an easy time to get top search engine rankings but that is slowly changing. Search engines are seeking to offer their users best quality content in order to generate more traffic and increase their advertisement revenue.

For a search engine like Google, they consider authority and trust of a site as important factors when it comes to top search engine rankings. By the way things are taking shape; it is now going to be even more difficult for a new site to appear on page 1 or 2 for high ranking keywords.

The benefits of the recent google algorithm updates will be enjoyed by internet users than webmasters. As for SEO experts, it is a wakeup call to start generating quality content. Online marketers will now more than ever need to re-evaluate their approach to SEO and only stick to white hat SEO techniques.

Considering that search engine ranking on google will take a considerable amount of period, since webmasters will require time to gain trust from Google, small online home based business will have a tough time. Therefore, it will mean that small online businesses will have to go into their pockets to start generating traffic immediately through Pay Per Click Advertising Campaigns.

Unlike their counterparts, big businesses which already have a strong financial base can result to focus more on paid traffic and fail to concentrate on getting top search engine rankings. In addition, big businesses already have established online brands and are considered as an authority by search engines. Hence, they do not need to do much to keep on generating organic SEO traffic.

The sector that will be greatly affected with the constant algorithm changes are small online home business. As a newbie in blogging, you will have to earn trust which will normally take longer than it did before. Some years back, you could take short cuts and find your site achieving top search engine rankings in a short period of time, but that has now changed.

This article may sound like it is discouraging newbies from trying SEO as way for generating traffic, but that is far from the truth. Achieving top search engine placement should be the ultimate desire of all webmasters. The reason been that with top search engine rankings there are long term benefits and in addition you get to reduce your overall promotional budget.

Online marketers can choose to look are the recent Google algorithm changes in two ways:

search engine rankingFocus on generating Organic Traffic: Now that you know it may take some time to build trust and get high search engine placement, you may decide to be patience and only work with white hats SEO strategies. You may be surprised and get your site or blog ranking high since many marketers are lazy when it comes to generating quality content.

Since search engine want to increase user experience, you can opt to publish top notch content regularly from now on. Yes, it will or may take some time before your site is considered an authority, but the day it gets to the top you will recover a thousand times more.

Concentrate on Paid Advertising:

The other option is going into your pocket for quick results. This is where you pay for organic SEO traffic or Pay Per Click marketing (PPC). In business, time is of essence thus you need to act fast so as to capitalize on an online money making opportunity. Taking the long route my cause you to lose out on financial gains hence the need of having an advertising budget.

There is a common phrase in the business world which says “Time Is Money”. Businesses are there to make money and get their return on investment. If you want to seize an opportunity now then you will have to take action quickly. Note that PPC is no child’s play; the money involved can be quite substantial especially to small online business people.

A close view of the online marketing trends indicates that it time webmasters thought of paid advertising. You may focus on getting top search engines rankings, but by the time you get to the top you will find others have already reaped and moved on.

Work on both Paid and Search Engine Traffic: Seeing that it is becoming harder for small online businesses to generate organic traffic and also raise enough cash for paid advertising, the best thing to do now is work on both strategies.

Working on achieving top search engine rankings will help in the long term while PPC campaigns can be for the short term. Focusing only on search engine optimization is proving to be a tall order for online marketers thus the need to incorporate other marketing campaigns.

Summary: As much as paid advertising will guarantee immediate online traffic and sales which are short lived, it can never help you attain long term goals that come with top search engine rankings. Generally, successful online business is about quality content generation.

Publishing informative content ensures you gain trust and with time build a reputable online brand name. So if you assume SEO is dead you better rethink. Search engines will periodically change their algorithms but the one element that will remain constant in their algorithm equation is CONTENT.

The thing that SEO marketers need to do now is adapt to the changes and adjust quickly. Realize that in order to get top search engine rankings for your targeted keywords; your site needs to be seen as an authority. With that in mind, you can be sure that you will reap the full benefits of SEO in the long run.

Post your opinions on the recent Google algorithm updates and how it has affected your search engine rankings. Also post your feedback on the upcoming google algorithm aimed at measuring ad-to-content ration.

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