List/Grid Monthly Archives: May 2015

Improving Web Conversion Rate For Work Online Blogs

Improving Web Conversion Rate For Work Online Blogs

For those of you who have been following this blog for a while now have discovered that our aim is to help you work online through blogging. The advantage of having a blog is that you get to generate residual income from home fast and with ease. Hence the reason to share this article on how to increase web conversion rate of your blog and make even more cash online.

The line between online business success and failure is so thin. You are either making a lot of money or you are not. As for those who generate little cash online, it means you are not maximizing on whatever you are doing. Otherwise you could be making huge amounts of cash.

What separates success and failure in online selling are planning and execution style. You may say that this is just a theory but statistics prove that planning and execution are key components in web conversion. It usually takes one simple mistake or negligence for you to fail in your online business.

On the internet competition is so intense; you have to be up to the challenge. The business that takes due diligence to execute their plan is the one that tops the chart. It is the same reason that you may witness a small online home based business outdoing a big online company.

Since web conversion is a critical element of online business, on this article we shall discus how to improve and properly execute your blog conversion while working online at home.

Here are 10 rules to observe in order to increase your web conversion rate:

Planning: When starting an offline or online business you have got to have a plan in order succeed. Thomas Edison put it so well when he said “He who fails to plan, plans to fail.”

Coming up with a work online plan is like setting goals for your online business. It helps you to have a better perspective of your business and keeps you focused. A business plan is the core of your business since it acts as a roadmap to your working online success.

Before you launch your internet business have a written work plan and make sure you execute it properly and to the letter. Periodically monitor your progress and when necessary re-adjust your plan. Since writing a business plan can be to some quite tasking, try checking out a site called for help.

An important element to consider in your online business plan is how to ensure you get a high web conversion.

Show your intent: In order to increase your web conversion rate you need to be obvious. Your visitors should tell from the word go what your website or blog is all about.

If a visitor lands on your site and is not able to tell what your site is about in 10seconds, chances are that he/she will exit your site immediately. Avoid leaving it to your visitors to figure out what your blog content is all about.

Start by coming up with a very descriptive blog title. The same should apply to your website logo. As you create webpages within your blog, publish content and headlines that are relevant to your blog title.

To improve web conversion rate, target keyword phrases that are relevant to your market niche. Newbies make the mistake of targeting many niches on one blog, target only one niche.

Be Unique: In this competitive online market place you need to be unique. A little tweak on how you write your articles and present your products will go a long way in boosting your web conversion rate.

Create unique selling propositions that will make you stand out from the rest of the pack. This is what will help you increase the value of your content and products. Furthermore, uniqueness is a way of improving your web presence and online reputation.

Originality doesn’t have to be 100% a difference of 10% can go a long way in boosting your web conversion. Therefore, find smart ways of outwitting your competition by coming up with unique online selling propositions.

The secret to uniqueness is thinking out of the box.

Build and nurture your mailing list subscribers: The best strategy of online money making as you work from home is having a contact list database. In general, building business relationships is the secret to success.

One of the best ways to build online business relationships and improve web conversion rate is through email marketing. Home based internet marketing experts say that it takes about seven email marketing messages before convincing someone to buy your products.

This is the reason why you must create your own mailing list and build a relationship with them. The fact that people have opted to subscribe to your mailing list, means they are potential customers. It signifies that they are people who are interested in what you have to say or offer.

Having an email database offers you an opportunity to develop a lasting relationship and with time your subscribers will trust you thus buy your products. If you offer quality products, you will further boost your web conversion rate since your subscribers will definitely tell their friends about your site.

Note: At all cost, avoid sending irrelevant messages that do not add value to your subscribers. Share insightful content that seeks to educate your subscriber base and you will surely succeed selling online.

web conversionOptimize your work online blog: On the internet there are two types of traffic

1. Online Paid traffic

2. Organic Traffic

Online paid traffic is good for short term and it helps you determine the right keywords that actually convert well. On the other hand, search engine traffic also called organic traffic will help you have an upper hand and give you online presence for long term.

Click the links appearing here to learn the secrets of SEO as regard to writing for the web and building your link SEO profile.

Ease blog navigation: The longer you can retain visitors on your blog the higher your web conversion rate will be. Blog design experts say that it should take approximately 3 seconds for visitors to locate your site menu. This helps your blog guests find the information they are searching for quickly.

For bloggers that update regularly hence have many webpages, ensure you install a search box to help ease navigation. You also need to position your categories section on your header where it is easy for visitors to locate.

As you create webpages ensure you link them to other relevant posts within your blog and you can be guaranteed of increased web conversion. The easier it is to find content the longer people will stay on your site thus help you make more online sales.

Share testimonials: People love to know more about what they are buying and the best way to approach this is by posting testimonials. On the internet you are bound to get lots of first time visitors and the way to convince them and make them trust your site is by your customers sharing testimonials.

Note: Your testimonials have to be from real people. If you share cooked testimonials, it will not take long for people catch up with you.

Add social icons that people can share your content easily on sites like facebook and twitter. You will be amazed just how one person can help you start a viral marketing effect by sharing your site on social media sites.

Patience: To increase you web conversion rate you need to be patient. Marketing on the internet is about consistency to purpose. Do not be a victim of jumping from one online marketing strategy to another before you see results.

This is the mistake that most newbies make when starting a work from home business. Just like offline business, when it comes to internet business you have to be patient and disciplined. You have got to give each marketing strategy time for it to bear fruits.

Make certain you tweak all you can in one marketing technique before you move on to the next. Once you identify what works best for your online home based business, stick to it like a bug.

Summary: As you are working online especially when you are blogging you will encounter many obstacles. These challenges are what top online marketers faced before they got to where they are today. So do not expect it to be any different with you.

Forget about those people who send you high pitched messages that claim you can make millions overnight if you join their programs. Business is no child’s play thus you need to sacrifice in order to succeed in marketing on the internet.

I will end by saying “It is always too soon to quit.” Norman Vincent.

Share this article with others seeking to increase their web conversion using the social media icons displaying on the left of this blog. You can also add or share your opinions by posting then in the comment section below.

How To Select The Right SEO Firm To Promote Your Site

How To Select The Right SEO Firm To Promote Your Site

A search on the internet has confirmed that every passing day a new SEO firm is established. From the inception of the internet, search engine traffic has been an integral component of internet marketing.

As much as other internet marketing strategies help webmaster generate traffic, SEO still remains one of the best. In fact, other techniques on website promotion like video marketing, article marketing, forum marketing and so on help marketers boost their blog rankings thus in the process generate organic traffic.

There are some SEO firms that have taken advantage of the need for webmasters to generate organic traffic by swindling them. It is therefore vital for you as a customer to be careful when choosing the SEO firm to work with.

Three very critical elements to look out for when choosing the SEO firm to work with include legitimacy, professionalism and of course ability to do proper SEO. Hence, you need to analyze every SEO company by checking out their track record.

Here are some few pointers to consider before paying for any SEO service:

Go through their contact form: Many are the times that people get into a deal without thoroughly going through the terms and conditions. Do not sign any form before you know what you are getting yourself into.

Since most contract forms are complicated and tricky, you can get the services of a lawyer. A lawyer will help you to better understand the contract thus sign from an informed position.

Check out the articles they have written on SEO: Any reputable SEO firm needs to have published an article on search engine optimization. Furthermore, the publication should be posted on a top quality site.

Check and see if the company has every published a book on SEO. Reputable SEO companies are also known to hold major seminars thus you should also try to see whether they have done that. These are vital indicators of expertise that a firm has developed over the years.

Search for the company on internet scam sites: This applies to any person that is working online. The internet is filled with quite a number of work from home online scams and sites claiming to offer great SEO services.

The advantage of the internet is that messages move like wild fire. If an SEO firm is swindling clients someone will definitely post it on the internet. Before paying for search engine optimization services check the company’s reviews and comments on various internet scam watch websites.

Get the experience of other past clients: An important element of whether an SEO company is legit or not is to see if they have posted testimonials. If they haven’t, kindly keep off. But if they have, you need to get in touch with some of the people who have posted their testimonies and get their opinions.

SEO firms that send you spam mails should be avoided: Any company in whatever niche that sends spam emails should never be trusted. I am yet to find a legitimate firm that sends unsolicited emails to people.

The people that are out to swindle you of your hard earned cash are the same individuals that send out spam emails. It is advisable that every time you come across unsolicited emails in your email account that you delete them without even reading.

Join top SEO forums: Online communities have really offered online markets fertile ground to share their experiences and expertise. Therefore, you need to become a member of reputable SEO forums in order to get the latest happenings in the SEO world.

It is from these SEO forums that you will be able to learn whether an SEO firm is good or not. Ask people in the forum about their opinions on any SEO company and they will for sure give you feedback.

SEO firmGo for SEO firms ranked high on search engines: You cannot sell SEO services if your own site is ranking low. Before, you decide to work with any SEO firm, make sure you check their ranking on the top search engines.

In any case, how can a site rank low and then promise to ensure your site ranks high?

Be patient: Slow but sure is the right terminology to use here; you need to take your time before you settle for any SEO firm. Do not be pushed by any company to make a rush decisions. The process of checking the validity of any company should be done one step at a time.

Confirm the contact details provided: If you happen to land on an SEO firm that doesn’t have contact details you need to keep off. Contact details should include the company’s physical address and telephone.

Check out their location using Google map and if possible go to the physical location to confirm. In addition, call the telephone numbers provided to make sure they work. Any reputable company will respond to consumer queries fast therefore check their response time.

Scrutinize the staffs who answer your calls and talk to physically, this is to ensure that they are professional and know what they are doing.

Length of time in the industry: The best SEO firms to contact are the ones that have been in the business for some time. This is because length of time shows the company’s credibility, expertise and stability.

Check if they are listed on Better Business Bureau (BBB): Any legitimate company has to be registered. In the US, a reputable SEO firm needs to be registered with BBB. In fact, most firms post a link on their site where you can read their records.

You can also check whether a company is listed in your state Attorney General’s office. These records can be found under the section called Consumer Affairs.

The police department is a good place to see if people have placed complains regarding any firm. Through the police you can gather vital fraudulent activities been carried out by any SEO firm and any other institution for that matter.

Summary: The best approach to doing search engine optimization is learning the tricks and doing it yourself. But if you don’t have the time you can outsource for the services.

The importance of knowing the basics of SEO will also help you know if an SEO firm is legit or not.

Best Blog Design Practices For Work Online Bloggers

Best Blog Design Practices For Work Online Bloggers

On this blog post we are going to look into the best practices of blog design that are search engine friendly. The way you design your blog can mean success or failure of your work online blogging business. Usually, it starts with one mistake that causes a ripple effect and in the long run hinders your online home business growth.

One major impediment of a wrong blog design is site ranking. As you all know search engines are the main sources of targeted traffic. Therefore, if you are blogging for money you need to make certain that your blog structure is properly formatted.

Here are several building blocks of an ideal blog design:

Webpage URL’s: Personally, I recommend that your webpage URL’s to be short and contain your targeted keyword phrase. In addition, for every blog post you create come up with a different keyword in your niche. This will ensure you avoid creating duplicate content that will affect your blog ranking.

The best webpage links are the ones that have small letters hence avoid capitalization. In addition, rather than use spaces in your URL’s, it would be advisable to break up your words with hyphens (-).

Your URL’s are vital components of blog design that help search engines know what your content is about thus index and rank your webpage appropriately.

Webpage Titles: If you want search engines to know exactly what your page is all about, then the title is the first place you can achieve that. Carefully do your keyword research and use them in your title.

Place your keywords at the beginning of your title ensuring that you use H1, H2, H3 format.

Paragraph number 1: The second most important component of blog design after your title is the first paragraph. Both this sections fall under what is called internal optimization or onpage optimization.

Make sure the same keyword that you settled for in your title is repeated in your first paragraph. On my blog, I try to make sure my keyword appears in the first line of my first paragraph. This is an ideal blog design strategy that will ensure engine robots know exactly what your content is all about.

If it is possible try to use your short tail keywords in your first paragraph and then go further and have them in bold format.

Adding hyper links in your first paragraph is also very important. This is where you use your keywords as anchor text to link to other webpages within your blog and also linking to your homepage.

Page Content: As much as there are many forms of content, the best to use on your blog design is written content. Search engines have an easy time crawling text than pictures or videos. The more you make it easy for engine bots to crawl your content the better placements on SERP (search engine result pages).

Since the last google algorithm panda updates, you need to come up with articles with about 700 to 1000 words. Before with just 400 words you were able to rank well, but that has now changed. Google did these adjustments to improve their users experience by providing quality content.

Make certain that as you optimize your content it is well drafted with insightful and rich content. Try and make your content exciting to read by engaging your audience. This is by being original and sharing provocative content that will necessitate your readers to take action.

It is amazing how by just asking your readers to click a certain link they will do so. This is what is known as “Call to action”, where your direct readers on what to do, where to perform it and how to do it.

Again, remember to use the keywords you want to rank on and making sure you maintain the right keyword density.

Add images: Within your blog design it is imperative that you add images within your content. Pictures help to break the monotony of having endless text. You can imagine coming up with 1000 words, this can be boring to most readers especially noting that most people just scan through content.

Images also offer you an opportunity to add your targeted keywords as alternate text. Apart from adding your keywords, you should also include a short description of your images. The description should also be rich with keyword terms to better make your blog design search engine friendly.

Pictures play a major role in blog design in regards to appearance and optimization. Image alternate tags are best optimized with exact match or primary keyword phrases.

blog designHave a blog design with a robots.txt file: One thing that search engines look for while on your blog is the robot.txt file. Here it is recommended that you work with templates that already have the robot.txt file.

Ideally, this file is where you get to specify the pages and sections of your blog that you want search engines to crawl or not to crawl. Avoid the issues of engine spiders coming across missing files because this generates errors which will eventually affect you blog ranking.

A blog design with errors can be quite detrimental to your online business. Research has proved that about 75% of visitors that encounter errors while browsing your blog actually exit. Therefore, it is advisable to create a custom 404 page for monitoring pages with errors and broken links.

Site Maps: A robot.txt file also should contain a link to your sitemap. Sitemap is a simplified structure of your blog design. They help in easing search engines crawl and indexing your blog content faster.

In normal cases, the more you create content the further some of your older pages are pushed down. Search engines are known to Crawl only the homepage and first 3 or 4 pages. Sitemaps shorten your blog design by use of HTML (hyper text markup language).

When you install a sitemap on your blog, it will make sure that every page you create is submitted to the search engines for indexing.

Experts in blog design recommend HTML or XML version of site map.

Avoid Flash: One thing that engine robots don’t like is flash images. Hence it is advisable to minimize the use of flash images or do away with them all together. A good example of a flash image is JavaScript.

Note: Search engines cannot read anything contained in a blog design that has JavaScript. It is true that flash images are very catchy, but what is the point of using them and if that will negate your blog optimization efforts.

Summary: The best SEO blog design should be simple and search engine friendly.

6 Free Online Video Marketing Strategies & Tips

6 Free Online Video Marketing Strategies & Tips

I thought it is only fair that this time round to share on free online video advertising. In fact, it came as a surprise to me that I have not yet dedicated a whole post on this integral arsenal in online marketing.

The use of free online video to promote your blogs, products or online business programs is one of the most effective ways of reaching a wide audience. This is demonstrated with the way a site like YouTube has dominated the internet in terms of traffic generation.

Did you know that as we speak YouTube is thought to be the number 2 search engine after Google? This should be an indicator to all online business people to embrace online video promotion seriously.

As you all know the secret to online wealth is traffic generation. Therefore, top on your list of internet marketing strategies has got to be the use of free online videos.

Just in the year 2010, research has shown that over 41% of potential buyers view online videos weekly. Today, a site like YouTube (property of Google) serves over one billion free online videos in a day. These are the kind of statistics that should make any webmaster go wild with excitement.

The potential of online video marketing is simply immense. Think of this, when it comes to viral video marketing campaigns, studies have proven that they can increase your click through rate (CTR) to over 700%. If you ask me, it would only be prudent if you also jumped into the band wagon right away.

The thing about free online video promotion is the fact that people are more receptive to images than text. Most individuals tend to grasp more when they watch a video than reading a book.

Now that you have seen the power of online video marketing let us get into how to effectively make use of it.

Below are 6 vital concepts to consider in video marketing in terms of product or website/blog promotion.

1. Be Real: The one great mistake that most online markets do is to try to be like someone else. In all aspects of life you need to be real and the same applies to video marketing.

As you are creating a free online video about your work from home business, film from your house. It would make no sense to say you work at home yet your videos are being filmed somewhere in an office in the city center.

Avoid uploading fake or stage managed videos and people will appreciate you just as you are. Whenever you are genuine, your target audience will find you credible hence that will help boost your online credibility and presence.

By just allowing people to see videos of you growing in your online business will go a long way in ensuring that people respect and appreciate your work.

2. Creativity: When I mention be genuine I did not mean you don’t come up with innovative videos. If you expect people to consider your products or website as an authority you need to create compelling videos.

Try to get ways of touching the emotions of your target audience. Some of the strategies of doing that are by creating videos that are humorous, educative or controversial which will stir up hot debates.

Creative online videos can easy turn viral as people will want to share with their friends or colleagues. Therefore, always get in touch with your creative side when filming a free online video. This way you get people hooked to your videos.

free online video3. Brand your videos: One of the best ways of online business branding is through free online video marketing. This you can achieve by making sure that every video clip you release contains your online business logo.

Streaming videos that are branded will really help increase your online presence and traffic generation especially when your video campaigns turn viral.

In addition, ensure that every free online video you submit contains a backlink to your website or blog. This will help you in boosting your search engine positioning thus attract organic traffic.

4. Demonstrative videos: Free online video advertising is a good platform for you to showcase and demonstrate how your products work.

This will also apply to webmasters that offer tips on various niches. In case your blog is about SEO, you can easily create a video that shows step by step how to do search engine optimization.

There are people who when they read an article may not fully understand some certain procedures, but when you upload a free online video on YouTube they will right away understand.

In the case where you are promoting a service, videos can provide you a stage to demonstrate exactly how the service works. Show how beneficial your service is and ask your viewers to get in touch with you.

5. Conduct Web Seminars: The other name for this is Webinars. This are what most online marketers like to refer to as stage 2 videos. Normally, people seeking to promote their products and services do it through webinars.

The best approach to webinars is to have sessions where you offer educative information to the people that attend. In addition, you can demonstrate to attendees on how your service works or how to use the product you are promoting.

Webinars offer a great opportunity for your customers to pose questions related to your products or services. Here is where you can get the chance to convince skeptical potential buyers to take action and purchase your product.

Clients that are not familiar with your service will be best reassured on a webinar. Furthermore, as you interact with customers it will help boost your online reputation and presence.

6. Load Testimonials: Just one satisfied customers can go a long way in promoting your website or products. Therefore, it is absolutely vital that you include some testimonials in your videos.

Be careful not to stage manage your testimonials since viewers will easily see through you. Getting genuine and satisfied clients talking about your website or services will greatly boost your reputation.

These are the kind of videos that you will easily see people sharing on social media sites.

video marketingIn Summary: It would be prudent of you as an online marketer to add video marketing in your online marketing arsenal. Think of this, in the United States alone, about 170 million people view an average of 15 hours of video online.

This goes to show the potential that webmasters have of increasing their online sales. The other day I was reading how a certain online shoe company got a conversion rate of 46 % for clients that watched their free online video clips.

Writing this article has made me see just how I have not fully utilized and optimized the power of free online video marketing. We better get down to business if we want to make money online from home.

Blog SEO Techniques That Have Become Irrelevant

Blog SEO Techniques That Have Become Irrelevant

Nowadays, the internet has become so volatile in that things are changing at a very rapid pace. Blog SEO strategies that used to work 6 months ago have today become irrelevant. In actually fact, an SEO technique that works today may not work in a month’s time.

For a blogger seeking to always maintain web presence; researching about SEO and reading events related to site ranking has become critical. Gone are the days, when just submitting your site on top business directories was enough to rank high.

The one indicator you can look at to see that blog SEO is changing, is the way Google keeps changing its algorithm. In the year 2011, Google is said to have done more than 500 changes to their algorithm formula.

By the look of things, this trend is not bound to stop now or in the future. Why? Google is set to remain as the major player in the search engine arena. Therefore, Google will do everything possible to improve user experience.

The sad part is that some bloggers have failed to move with the times. Some old blogging SEO techniques and tools that used to help blogs rank high cannot be relied on anymore. How come you are still insisting on using them then blaming search engines for low ranking?

In any industry you get involved in, to ensure growth you need to keep yourself abreast with the happenings in that area. You have to read a lot and research in order to stay relevant. Attend all events that are related or affect your niche directly or indirectly.

For example, you might be having a blog about fashion, though blog SEO is not directly related to your niche, anytime you hear of a seminar on website ranking you should be the first one to register.

The secret to internet business success is web presence and what better way to market your site than SEO. It may be easy to rank on page one but remaining there is entirely a different ball game. This has been attributed to constant change of search engine algorithm formulas.

Now that we have seen the dynamics that come into play when it gets to blog SEO, let as look at SEO tactics that used to work before but now have become irrelevant.

Word Count: Bloggers who have been keeping tabs with the on goings in the SEO arena all know of the infamous farmer update. The update was said to hit sites with worthless content that were ranking high.

Search engines in their pursuit to offer users with quality content began giving more preference to longer articles. If you have two articles targeting the same keyword, the article that has 600 words will rank higher than an article with a blog word count of 250.

Gone are the days, when short articles with little content that were used as bait to get people to follow links in the resource box work in today’s SEO. The only time that these short articles will rank is when there are no other results to display.

Considering the way the internet has become so competitive, you might never gain online visibility with short articles.

Content is king when it comes to blogging SEO but generating content for the sake of ranking is not enough. You also need to make sure your long articles are helpful and this way you will elicit quality backlinks.

H1 and H2 Meta tags: It was not long ago when adding headlines which are keyword based in your HI and H2 was important for blog ranking. Today, search engines do not place a lot of emphasis on these tags anymore.

This should come as good news to people who are not savvy when it comes to adding H1, H2 and H3 tags within their blogs. A look at the some of the top ranking website nowadays you will note that most don’t use any H1 or H2 tags.

SEO Blogging

Ranking techniques are the same for all search engines: Though search engines do not reveal the exact number of signals they use to rank sites, the assumption is that they all have different parameters they look at.

This is confirmed by the fact that listing results in all search engines are different. Therefore, the notion that blog SEO techniques are the same for Google, Yahoo, Ask and Bing are misplaced.

The best approach to SEO is first finding out which search engine your target audience use a lot. From there, research the blog SEO tools and strategies that will work with that particular search engine.

Do not try to rank on all search engines because that will only end up messing up your website ranking on all of them.

Initial Blog SEO is enough to rank your site high: There are bloggers who used to rank high some years back, but other people have come and overtaken them. These old bloggers ride on the fact that old SEO power will keep them at the top.

The winds in the SEO field keep shifting all the time; hence you should also change your SEO tactics as well. For example, if you have webpages stuffed with keywords that used to rank high and have now dropped, go back to those pages and amend them.

It also applies to keywords; you will find that a keyword that used to be searched for a lot has now become irreverent. For example; before people may have been searching for “Samsung smart phone”, but now they could be searching for “Samsung galaxy”.

Content that is relevant today may tomorrow be of less value. That is why you need to keep updating your blog with new content regularly. Try to add at least 3 new quality articles every week; that way you will be guaranteed of top website rankings.

Focusing so much on Homepage SEO: Here I will talk from experience. I have noted that most of my blog traffic originates from my individual webpages. Therefore, when writing an article, include all the information that you can get relating to the subject.

The days when search engines used to put a lot of emphasis on your homepage are long gone. It is true that before your homepage ranked higher than your individual pages, but looking at search results that has changed.

That does not signify you stop working on making sure your homepage if fully optimized. It means that the same efforts you put to rank your homepage should also apply to every webpage you create.

Optimize your about page, contact page or any other page you will every publish on your blog. By the way search engines are indexing sites and webpages you never know which page will drive traffic to your site.

Adding keywords in your blog keyword tag: There are still some firms offering blog SEO service that insist on adding keywords in the Meta tags. Yes, that used to work before buy not anymore.

In fact, the first search engine that stopped Crawling the keyword Meta tags was Google. Though there could be some small search engines that still rank website using keywords contained in the Meta tag, the major search engines don’t.

It is advisable to put your keywords in the description tag but make sure you do not overstuff the keywords. Search engines have become so intelligent and thus you need to be careful not to make your site appear like its spamming.

Keyword Usage: If you visit most SEO forum sites you will note that there are still hot debates relating to Keyword density. Some SEO marketers say that keyword usage does not matter anymore, while others insist that you maintain a certain percentage.

The one thing that SEO experts agree on is that stuffing your content with keywords will definitely hurt your blog SEO profile. In the pursuit to remove spammers from ranking high, search engine bots are now able to identify sites that are overstuffed by keywords.

Bloggers are advised to target for more than one keyword. Trying to rank for only one keyword will only result to your site been seen as a spam site.

You can have a main keyword you are seeking to rank for, but also pick other related keywords in your niche and optimize on them too. This way search engines will consider your site to have rich content thus direct organic traffic to your blog.

Building backlinks is the ultimate SEO strategy: Building backlinks will surely help your site to rank high. That is only if you get backlinks from other related and high ranking websites.

The days when any link from which ever site would suffice are long gone. There are people out there who trade links hoping that search engine spiders will look at their blogs favorably.

Search engines can now tell whether a site linking back to you has related content. Through linking to non-related sites will not hurt your blog SEO, it will also not contribute to the increase of your SEO value at all.

It is recommended that you put your effort to backlink to few but relevant websites and blogs. The best way to build your site link popularity is creating quality and epic content. This is the kind of content that will compel webmasters to automatically link back to your site and individual webpages.

Keywords to target per page: The ultimate blogging SEO strategy is targeting different keywords on every webpage you create. That does not means you go mentioning your keyword without caring.

If the keyword density slightly surpasses the recommended percentage, search engines will flag your whole site. Rather than repeating the same word over and over again, try and use other alternative words related to your target keyword.

For example, you are targeting a keyword phrase like “web designing”, you can vary the keyword by using “site design”, “website design” or “website designer” and so on. Today, engine robots consider all these are the same keywords.

In addition, on every page you publish try and target for more than one keyword. You can target a primary keyword but also seek to optimize on other related and commonly searched for secondary keyword phrases.

Solution to SEO ranking now and in the future:

Research: Keep reading about the events taking place in the SEO world. Whenever you hear of changes, make sure you implement them and you will always be ahead of your competition.

Some of the sources where you can get the latest SEO news include

*Reading articles been released by search engines.

*Bookmark and follow top SEO sites like SEOMoz and Search engine Land

*Subscribing to email lists that share content on SEO

*Joining online forum sites that discuss about website ranking

*Or click here to subscribing to my RSS feed

Conclusion: Blog SEO is very critical especially when you are blogging for profit. More than 70% of traffic generated on the internet comes from search engines. Therefore, you cannot ignore SEO when doing business on the web.

If you rank high on search engines, then the world will be in the palm of your hand without a doubt.

Are there other techniques that you think have become irrelevant in today’s SEO? Feel free to share with us by posting your comments in the section provided below.

We can all join hands and make this blog a one stop shop for rich and educative content for guys seeking to generate revenue online working at home.

For more updates on how to market on the web, enter your email address in the section provided on the side bar.


Google SEO Guide | Guaranteed Top Site Ranking

Google SEO Guide | Guaranteed Top Site Ranking

According to the google SEO guide, one of the important elements of increasing page ranking apart from content is link building. How you direct your links can influence your blog or site ranking either positively or negatively.

Over the years there have been myths surrounding link popularity. Today, we want to unravel these myths and see the best way forward as far as google SEO guide is concerned.

Most traffic on the internet is generated through search engines and research show that Google takes up 2/3 of this traffic. It is for this reason we specifically want to look at how to rank on Google. If you can get it right with Google, then chances are that you will also rank well with other top search engines like Yahoo, Bing and Ask.

The first question we want to diagnose and answer is; what is the importance of links as far as google SEO guide is concerned?

– Links help you generate direct traffic whenever people click on them

– Links can be hyperlinked with certain text to help search engines know what your site is about thus rank a site with those words. Also called anchor text.

– Links add the SEO value of a domain in that all the webpages created within that domain increase in page rank

– The words within a link help search engines know what the site is about.

– When links are hyperlinked to a certain page, they add the SEO value of that page thus boosting its presence on search engines.

For a link to add SEO value of the receiving page it has got to have content that is related to the receiving page. In addition, the link needs to be of high quality for the receiving page to rank even better.

In the 90’s this was not the case, a site just had to have many links directed at it and it would rank high. Today, the ball game is entirely different and this can be demonstrated with the latest panda algorithm change.

Google SEO guide dictate that links coming from within a quality write up are of more value that links from a site’s sidebar or footer. Furthermore, whether you have 2 links or 100 links from one article pointing to your site, the link juice (link power) is the same.

This then raises a big question, according to SEO guide what is considered as a quality link?

Here are basic Google SEO guides that you need to look at when building backlinks to your blog or website:

  • Consider the quality or strength of the sites you are linking out to
  • Make certain that the links pointing to your site are related to your content
  • As you build backlinks to your homepage you should also link to individual webpages within your site
  • When creating webpages, link the pages with your homepage and other webpages within your site

If all the google SEO guides are followed to the letter, you can be assured of high page ranking on major search engines and definitely high volume of targeted traffic. It is imperative to note that direct traffic will react differently to your content compared to search engine traffic.

The reason for this difference is because direct traffic is more targeted than organic traffic from search engines. This now brings as to the next important aspect of Google SEO guide; how do you determine the page rank of a site that you want to link back to your site?

One of the ways to determine site rankings though this is thought not to be so accurate is checking a site PageRank (1-10 PR). Some of the indicators to look at include; whether a site page ranking is among the top 5 pages of search results for targeted keywords.

Google SEO guideline in link buildingIf that is the case, then it is OK to get a back link from such a site or blog. Once you have determined the sites to link to and to which pages within your site, you need to use your targeted keywords as anchor text.

Anchor text are the words that you will use as hyperlinks. There are two major roles that anchor text play as far as Google SEO guide is concerned;

1. Anchor text tells search engines what your content is all about. For example, if your site is about work from home, you can have phrases such as work online at home opportunity, work from home online jobs, home based business opportunity and the like as your anchor text.

2. The words you have as anchor help you generate direct traffic. Though the words “Click here” are not good to use since they are not your targeted key terms, they can help you get visitors. This is mainly because they call people to take action. Therefore, use catch keywords as your anchor text.

Google SEO guide experts advise that you do not use only one phrase as anchor text. Find other related keywords phrases in your niche that you can use. This will make your link building appear natural thus rank faster and better.

With all these google SEO guidelines it is obvious you need to approach link building step by step. Work on your link profile gradually, from web page to web page. Having this in mind, it is therefore not advisable to buy backlinks.

Google released an article on link building stating the strategies that would negatively affect your site page rankings. This is in relation to links pointing to and from your site or blog.

It stated clearly that you should not buy links or point to spam sites (Link farms). Though you may rank well for a while, it will not take long before search engines realize this and take your site to the sandbox.

Conclusion: Avoid underhand tactics to boost your site ranking. It may seem as a short cut to good page ranking, but black hat strategies will in the long run hurt your online home business.

Be patient and use the laid down google SEO guidelines and you will enjoy the benefits for days to come.

How To Use Twitter For Marketing Your Home Business

How To Use Twitter For Marketing Your Home Business

Social media marketing is speedily gaining momentum especially in online marketing. This has been necessitated by search engines’ quest to include social activities to rank websites.

One of the top social media sites is Twitter which was launched in the month of July, 2006. By 2012 the San Francisco based company owned by Jack Dorsey boosted of having over 140 million active subscribers and the number is said to be growing.

When you are talking of micro blogging the first site that comes to mind is definitely twitter. It is a user friendly site where you create a free account and begin sharing your views to the world.

Twitter is a great tool for communication and thus a tool you need to use to market your business. But few people know how to use twitter for marketing their products and services.

On this article we shall share with you insightful tips on how to market with twitter and thus increase traffic to your site.

Below are 10 guidelines on how to use twitter for online promotion:

1: Optimize your user name: An easy way of making sure the right people find you is by making sure you use a screen name that is commonly used in your niche.

In some cases it is also advisable to use your name if you want people who know you personally to get you. The use of your name is also advisable if you want to brand yourself as a person.

As an online business person you would obviously like people from all walks of like to follow you. The best way to achieve that is to optimize your user name. Find a word or phrase used among people in your industry and have it as a screen name.

Twitter is like a small search engine hence when people enter the term you have used as a user name they will find you and will quickly follow you. Marketing with twitter will work best when the right people follow you.

2: Update your profile details: This does not apply to twitter alone, you have to completely fill in your profile details when setting up an account online.

As you fill in your details it is recommended that you use common phrases used in your niche. This means writing about what you do. For example, when you are writing your bio details ensure the content is related to your business.

In addition, your bio needs to be memorable this you do by using words that are captivating and if possible amusing at the same time. But be careful to remain professional since that is what is expected when doing internet business.

3: Follow relevant people: To succeed marketing with twitter you need to follow and be followed by people in your niche. Some marketers assume that the more people following them the better but that is not the case.

Rather than going for quantity you would be better of going for quality. Follow people that will add value to your business. These means following people who are interested in what you have to offer.

Furthermore, when you follow the right people, since you share the same interests the likelihood of them following you back and reading your tweets is higher.

In short, follow people that will be advantageous to your business and audience.

4: Be Yourself: There is nothing worse than suffering from identity crisis especially using twitter for marketing. You are unique in your own way and that is what you need to present to your audience.

Do not try to be funny when your personality is nothing close to that. It is impossible to please everyone thus stick to who you are and you will sure get people looking for what you have to offer or say.

Twitter will work for you when you seek to connect with people and build relationships; you only do that by being yourself.

5: Update your twitter handle with relevant content: It is common to see a person tweeting about what he ate last night which is most cases is irrelevant when it comes to business.

It is advisable to have two accounts, one for business and another for socializing with your friends. But when you combine the two groups of people you will most likely end up losing business to your competition.

Professionalism is an integral element when it comes to using twitter for marketing your web business.

6: Respond: Ideally, social media sites will only work for you if you communicate and build relationships. Therefore it goes without saying, you need to respond when people send you direct messages or Retweet your posts.

Note: People feel appreciated when they are acknowledged for their efforts. I’m sure you too like it when someone thanks you for something you did or mentions you in good light to others.

If someone retweets your update it is kind for you to reciprocate by also reweeting their updates or at least thanking them.

7: Tweet frequently: One of the most important aspects of using twitter for marketing is tweeting regularly. Even when you have only one person following you, who happens to be your mother in law, to be effective you have to tweet daily.

A simple way to keep tweeting is reweeting other peoples’ update that are relevant to your business. This way you will increase your presence thus attract other people to begin following you.

For bloggers, you can link your twitter account to your blog, in this way every post you publish will be automatically tweeted on your twitter handle.

You can use sites like Pingfm, and on facebook you can use an application called Networkedblogs (feeds your blog to both facebook and twitter accounts).

8: Don’t over-promote: When updating your twitter handle it is advisable to post links that take people to your products or website. However, be careful not to overdo it, people do not like it when they see all you do is post links.

Links to most people means that you are trying to sell something. Marketing experts recommend that you sometime share updates that don’t have links. Try and alternate by posting updates that contain quotes relevant to you niche.

9: Link your twitter account to your website or blog: When you are updating your twitter account details it is important that you add a link to your blog or website.

If you do not have a blog or website then you need to create one right away. Micro-blogging for business will only be effective if you have a place you call home where can be taking your target audience.

Having a link pointing back to your site will help you in SEO thus improve your site authority. As pointed out in point number 2 and 5, ensure you at all times use information relevant to your business niche.

10: Track your twitter activities: An important aspect of using twitter for marketing is automation and monitoring what people are saying about your business.

With a tool like Twitter Growth Domination you can easily manage and automate your twitter following which is paramount in marketing your business using twitter.

You also need to know what people are saying about your business. If some negative stories are taking rounds about your business you need to address them immediately before they get out of hand.

In order to monitor what people are saying on twitter about you, use a tool called Tweet Deck.

Now let us see some common terms that you are bound to come across when using twitter for marketing your business.

Tweet: This are messages sent out that can be viewable to the public. Usually you are limited to 140 characters when posting a tweet.

Direct Messages (DM): This is where you send a private message to a specific person. Direct messages are not restricted to 140 characters.

Retweet (RT): This is a button which you can use to share with your followers what others have already tweeted. This is where the element of viral marketing using twitter comes in.

If you share valuable content it will not take long before people begin retweeting your updates thus helping you market your business on twitter.

# (Hashtag): When you want to communicate about a particular topic, you can use a hashtag (#) in front of a word or phrase for easy of communication.

For instance, if you tweet about marketing your business on the web, you can use the hashtag #internetmarketing. What happens is that the hashtag becomes clickable and when people press on that link they will see all tweets related to that hashtag.

Summary: Marketing on the internet is effective when you use several strategies and social media marketing is definitely one of the best.

Search engines have seen this potential no wonder they are looking for ways of adding social mentions as a parameter of ranking websites.

Facebook may be the top social media site, but for a serious online entrepreneur like yourself, having a twitter account for marketing your business is also essential.

Go and set up your free twitter account today and with the above guidelines you can start generating free traffic to your website. Imagine, all from the comfort of your home.

Do you have other strategies you would like to share with us on how to use twitter for marketing? Share using the comment section provided below.

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Making Money Blogging As You Work Online

Making Money Blogging As You Work Online

One of the best ways to work online while at home is making money blogging. The internet has completely revolutionized the way business is conducted today. Long go are the conventional modes of doing business, nowadays you can be at home and still make a fortune. Don’t you love the sound of that?

The one thing that is good about a blog is that it is interactive hence you as a blogger can get opinions from your readership. Through the comments given on your blog posts, you can easily identify the issues that your viewers want discussed. This means that it is advisable to analyze the feedbacks you receive to even help you know the right products to promote on your site.

But before we get to that part it is imperative you know how to launch and manage your blog. The first thing you need to do is to opt for the niche that has a wide range of topics to talk about. There are some niches that have limited subjects that you can write about thus in the long run you will run out of stories.

Then the other aspect that you must consider when it comes to making money blogging is targeting one particular niche. Some people share on their site things to do with health then the next day they are talking about sports. The advantage of concentrating on one subject helps you optimize on one keyword thus search engines will know exactly want your site is about thereby rank you accordingly.

In addition, when you blog about a certain topic you will have a high visitor retention since your readers will be targeted. We all know that the lower your bounce rates the more online sales you will make. It can be quite confusing to your blog visitors who are looking for content about sports to find your home page is about gardening. They will just exit your page immediately thereby increasing your bounce rate.

Content management is important when it comes to blogging. Always make an effort to share rich and educative material. Your blog should also be rich with your targeted keyword phrases. This will assist engine spiders know what your site is about. Make use of your Keyword tags section and more so the Meta Description tag. Google uses your META description to index and rank your blog, therefore make sure you include your keywords.

To further optimize your blog target different keywords that are related to your niche for every page you publish. First, mention your keyword in your title preferably at the beginning then repeat the same keyword in the body of your article 3 to 4 times. This is what is known at internal search engine optimization.

Traffic generation is the driving force to making money blogging. The more visitors to attract to your blog the more money you will make. But you must ensure that your traffic is unique. There are many ways of attracting quality traffic and they include, search engine optimization, article marketing, social media marketing, pay per click advertising, video marketing, forum marketing, email marketing and so on. You can read about these online marketing strategies by reading the previous updates on these blog.

The beauty of some of these online promotion tactics is that they are free to implement. This means with patience and the right strategies even a newbie can make money online while they work at home.

With traffic comes the issue of monetizing your blogging site. Most bloggers make the mistake of monetizing their sites before creating content. The secret is first to write articles then once you have established your online presence and credibility you can add products to your blog.

There are several ways to earn money from your blog and one of the best for new niche blogs is Google Adsence. All you need is to open a google account and once your account is approved link your account to your blog. Google will be posting relevant adverts on your web pages and for every click made you will earn cash. Google’s thresh-hold of sending checks is $100.

The other way you can make money with your blog is through joining affiliate marketing companies. This is where you sell other people’s stuff and get paid a commission depending on the action taken by your readers. (Read post about affiliate marketing programs posted earlier for more in depth details).

Asking for donation is the other way to generate an income online. If your content is helpful some of your readers will definitely be ready to donate some money. The other approach is to sell your information by asking for a monthly subscription fee. This will work best if you have created your own brand name and that is achieved by sharing unique and quality content.

Many bloggers, who have good online presence, have gone into selling advertising space on their blogs. In fact, the moment you boost your readership most advertisers will approach you with great offers. It is advisable that you get a good plugin that will automate the whole process.

Writing product reviews is an excellent way of making money blogging. Here is where you buy and post honest opinions about your experience with different products or services. The more you keep on sharing honest reviews the more credibility and the more traffic you will generate. Soon enough companies will begin approaching you to do product reviews for their products for a fee.

As you can see you can generate wealth online by just launching a single blog and discussing on what you love. The secret is to blog about stuff that you enjoy doing. Do not worry even if you see yourself as lacking in writing skills, the idea is to start and soon enough you will find you are considered an expert author in your niche.

Before posting any article get your pal or colleague to proofread your content. This will help you publish blog posts without grammatical errors and spelling mistakes. Again remember that in the internet world Content is King. Since search engines seek for quality and unique content to give internet browsers, they will soon rank your site high.

If you are wondering what to do in your free time or how you can supplement your income then you need to consider making money blogging as an option.

Home Business Marketing Approach With Social Media

Home Business Marketing Approach With Social Media

As we talk social media marketing has taken over the cyberspace mainly when it comes to online home business promotion. Big organizations have realized this fact and they too want the piece of the cake. A good example is a company like Dell Computers, which has employed hundreds of staff just to send tweets to their followers.

This tells you that if you ignore the power of social marketing you will be left out. This is especially so if you desire to take your online home business to the next level. This may come as a surprise to most people, but twitter is one of the fastest growing social media site.

Therefore as an online home business entrepreneur, you need to embrace social network marketing. The first thing to do is to open a facebook and twitter account. Remember those two are not the only social sites you can enroll in. There are others like Yuwie, Yammer, Myspace, LinkedIn and the list goes on, it all depends on your target market.

On this article we will see the best approach to use so as to reap the full benefits of social marketing. It will be to your online home business advantage if you observe these guidelines. As we all know, making money online as you work from home is about traffic generation.

Here are 7 factors to seriously consider when it comes to social networking:

1. Optimize your accounts: Your profile is the one most important element that you need to work on. Most people just fill out the form without optimizing their account. Social media sites act as little search engines and you need to take advantage of this fact. This will make it easier for people in your home business niche to locate you.

For example on facebook, when you are filling out your activities or hobbies, enter your target keywords. If you are targeting to link up with people who work online, in your activities section enter a keyword like work online at home. This will mean that anyone that searches on facebook using the keyword phrase work online will probably find you.

This goes for all the sections of your user profile.

2. Connect with the right people: Optimizing your social networking account means that most of the people who will want to connect with you will be targeted. As an online home business marketer you know very well the more targeted your leads are the more the conversions.

As you receive the requests to connect with your targeted audience, you will get the opportunity to know the people that are following them. This is more applicable on twitter and facebook, request for connections with the people following your followers.

Connecting with the right people will benefit you in many ways. You get to read about the latest updates in your online home business niche. It also means that every time you update your status wall, more people are likely to click on your links thus targeted traffic generation.

work from home

3. Profile pictures: Pictures usually are like a thousand words. First impression counts a lot when it gets to marketing your home business on social sites. If you are seeking to leave a lasting impression then you need to upload professional pictures on your user profile.

Wear your best suit and make up to ensure you look appealing. It would be sometimes advisable you get professional help.

It is recommended that you use the same picture in all the social networks you join. This will make it easier for people to recognize you at first glance thus build an online presence. The same pictures should also appear on your blog or website profile.

4. Link your social media account to your blog: With a site like you can connect your twitter and facebook account to your blog. This will ensure that every time you publish an article on your blog it will be updated on your status wall.

There are also other sites that you can work with like pingfm and Twitterfeed. With a site like pingfm you do not have to necessarily visit every social media site to update your wall.

5. Post quality content: Sometimes you will see people doing online home business posting irrelevant content on their walls. It is of no benefit to your online business when you tell people what you had for lunch.

Always post unique, helpful and valuable content on your wall. This will go a long way in ensuring you build your online reputation and presence. Research and get to know the things affecting the people in your niche and offer them workable solutions.

6. Join several social networks: As earlier mentioned facebook, LinkedIn and Twitter are the main social sites but they are not the only ones. You will discover that there niches that would do much better on other social sites than in facebook or LinkedIn.

The secret is to first find out where people in your home business niche go to. In addition, learn the language they are using to help you build relationships. In some instances using jargon can be beneficial to your work from home business. This is especially so if you connect with people who use the same jargon as you.

7. Enroll in social networking groups: On a site like LinkedIn there are different groupings. Joining relevant groups can be a sure way of marketing your online home business. This way you will showcase your business to the right audience.

On facebook, you can start a fan page and invite people whom you have the same interests. In so doing you will be able to share ideas with people in your industry hence boost your home based business.

There are many other online marketing strategies and social media marketing is one of the most powerful. The idea is to marketing your online home business using different strategies. This will make certain that you attract huge targeted traffic from all sources.

Making money online is all about providing content thereby give the people following you on social sites rich material. Within no time you will be considered a guru in your niche thus enjoy your online experience. Launch your online home business today and make sure that social marketing is in the top of your marketing strategy.

Micro-blogging can sure be a great online marketing tool if only you use it the right way to generate income at home.

Online Brand Management As Pertain To Web Reputation

Online Brand Management As Pertain To Web Reputation

It may not be a big issue to some people now, but to others especially established web businesses, online brand management is critical. One single statement can easily dent your online reputation thus affecting your overall brand image.

In the stock market, you will note that one of the elements which cause fluctuation of stock prices is a company’s reputation. Considering that things have now gone online, brand management has become more hostile than ever before.

Usually it takes years to build your online reputation. Some of the strategies of building your site brand name can be achieved through article marketing, forum marketing, video marketing and so on. But credibility which took a lot of effort can be destroyed in a single day because of a simple statement.

The web has turned the world into a small village in that a bad praise from one corner of the globe can travel so fast like wild fire. It is for this reason that monitoring and managing your online brand name is imperative.

Online brand management is about knowing what is being said about your business, from what quarters and how frequent statements are been made about your business. This is not only restricted to big business; small home based business sites are facing the same challenge. Your competitors can easily damage your online credibility in the name of fighting competition.

If your online company is not yet getting any bad criticism brace yourself because with time it will happen. And in case no one is talking about your business, then there is definitely something amiss with your business.

The advantage of people talking about your business is that it offers you an opportunity of brand management. Be it good or bad criticism, you need people talking in order to build your web presence and reputation.

Through online marketing, bloggers and webmasters have the capability to make their sites go viral and reach more targeted audience and in the process creating wealth from home. With a single blog post, you can leverage your business to connect with other bloggers and establish a strong online brand image.

In short, there is no geographical limitation of what you can achieve in the cyberspace. But through the same internet, self proclaimed critics can easily take advantage with an aim to bring down your online business or get 10 minutes of celebrity status.

The downside of criticism is that sometimes they are not based on facts but rather people seeking for popularity. In the name of brand management, search engines offer a lot of web presences to a site like Wikipedia because it shares about big businesses.

Imagine a buzz spreading on the internet about your blog content, products or services. If the talk is positive, then you are OK but if the buzz is negative then you are in big trouble. Negative talk will damage your online reputation and eventually affect your web presence. When that happens you lose leads, clients and of course cash.

Now that we have discussed on how online reputation is important to business growth, let us talk about online brand management and how to monitor what people are saying about your business.

Using the internet to monitor online reputation: Every time you share an article online you are careful to research and use targeted keywords. Did you know that the same can apply when it comes to monitoring what people are saying about your business?

Keywords play a vital role in SEO placement and every online marketer seeks to study how people are searching the web in order to position themselves. By use of primary and secondary keyword phrases, you can zero in and attract visitors to your site.

You can also use keywords to mirror in on what people are saying about your site. A simple search on Google of your website can reveal to you all negative discussions been circulated. Sometimes the bad stuff can be found on the back pages but if you see a bad comment appearing on 1st page you have trouble coming your way.

brand managementIt is recommended that you browse the internet every week and read stories that other people have posted about your business. This also depends on the size of your business; if you have a big business then you need to search daily. As for a small online business people, once a week is enough for brand management and tracking.

Free online tools to use for monitoring brand management.

Social Networking sites Tracking: One of the sites that people can easily use to dent your online reputation is through twitter. Therefore, you need to track anything that is been discussed about your business on this site.

By creating a free account on a site like Social Oomph you can start getting alerts related to tweets related to your business. Once you have an account, on the left click on Monitors and then select Keyword Alerts. From there enter keywords that are related to your blog or anything to do with your brand name.

This will ensure you get immediate email alerts circulating in the tweeting arena. The advantage of this is that you can be able to join discussions immediately they sprout. If the discussion is negative talk concerning your business, you can arrest the situation fast enough before it gets out of hand. Now that is what I call sound online brand management from the comfort of your home.

Tracking with Google Alert: This also works the same way as Social Oomph in that you get alerts every time people search for certain keywords. If you enter your business name as one of your keywords, Google Alert will send you an email anytime someone searchers for it or post anything.

Again, depending on the size of your business you can either choose to receive notifications daily or weekly.

Managing negative criticism: There are several channels that people can use online to post negative talk. This can be done through social networking sites, forum sites, posting comments on your blog or submitting a video.

As we have seen you can track this and respond as necessary. Do not take offence when you get bad criticism; the best way is to treat it as feedback. Look into the comments with a critical eye and if someone is raising pertinent issues address them with the seriousness they deserve. Ignoring can be detrimental to your online brand management and reputation.

Use the social icons on the left to share this article will others seeking to learn brand management techniques. In case you have something else to add, use the comment section appearing below this blog post.

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