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Web Content Writing Services | To Or Not To Outsource?

Web Content Writing Services | To Or Not To Outsource?

The driving force of internet marketing is web content writing. If you want to earn money online from home then there is no way out, you have to seriously think of content creation.

The reason for publishing this article is to determine whether to create your own web content or to outsource. But before we get to the thick of things, let as first define what web content outsourcing is. This is the hiring of writers from overseas or from online freelance websites databases.

Just the way some website owners go online to outsource for SEO activities and services, the same can be done for web content writing. Black hat firms are the main culprits when it comes to buying links especially from link farms or purchasing cheap content. Buying SEO services is not bad, the problem is that most black hat firms go for cheap stuff.

Ideally, an established and experienced web content writer will charge about $150 – $200 for an article with 600 words. But for the same amount of words, novice writers from freelancing sites may ask for as little as $5 – $25. Let me ask, from the two writers whom do you expect to come with a quality blog post?

Do not get me wrong, you may be lucky sometimes and land on a very good web content writer on freelancing sites. The problem is that out of 100 applicants, you may find only one good writer or if you are unlucky none. As the saying goes, you may end up kissing a lot of frogs before you get that one writer that meets your niche blog requirements.




Is content outsourcing bad?

That is far from the truth, outsourcing for web content writing services is OK. There is no online marketing that can work without the involvement of content. Be it white paper, articles, press release or blog post, all will need you to sit down and formulate content.

It could be you have no time to generate your own content or you consider yourself not to be talented in writing. If you are one of these people and you know the value of web content in regards to making money blogging, then it is alright to outsource.

But I would like to pose to you another question again, would you rather have a professional and qualified lawyer or a back street attorney represent you in a major court case? The answer is obvious; you would pay any amount to have the best person represent you.

The same should apply when it comes to web content writing. If you must outsource and hire people who fully understand your business concept and know exactly what you want to achieve from your blog or website.

It would be better to outsource for writers within your locality whom you can vet and have them as part time employees. This way you can work hand in hand with them as a team to ensure you produce content that has the right message.

Here are elements to look at as you are outsourcing for web content

1. Buy content that is targeted

2. The content should be SEO friendly or in other words optimized for search engine ranking

3. Get web content that can go viral through social media sites and other blogging sites.

web content writingI promise you, this is not the kind of content you can get from writers that charge $5 for every 600 words. You will be required to go deep into your pocket to get content that gets into your readers subconscious and thus giving you an online presence and brand.

My counsel to webmasters who outsource for web content writing services, try to generate your own content. Practice makes perfect, thus you can start by creating your own content and with time you will become a good author. I see blog owners giving out a lot of instructions, tips and direction to freelance writers proving that they can do it themselves.

All said and done, there is no way an article of $10 can compete with an article of $150. A writer who charges $150 will research until he comes up with web content that is branded just for your site. He will go as far as making sure the messaging is strategic and designed to capture your target audience thoughts.

The downside of outsourcing for generic content.

Someone asking for $5 for an article of 500 words will most definitely take short cuts. There articles will be recycled, stale and of very low quality.

Ideally, a person or company offering web content writing services will need to research widely and moderate the article until it flows perfectly. Do you expect a person charging $4 to go through all that trouble?

As the adage goes, “Time is money” and since the person charging $4 will need to do many articles in order to make more money, he will spend little time drafting articles.

Another question again, what value have you put on time? If you are NOT willing to go the extra mile by paying for quality web content or researching for content, how can you expect someone charging $10 to do the required?

Buying cheap content is what has resulted to most bloggers having content that is not in line with their goals. Sometimes you may ask a site owner their business concept and discover it is different to their site content. Only for you to discover that they outsourced for cheap web content writing services.

The fact that content is an integral component of online marketing does not mean any content is good. Do not publish any content just for the sake of it. Taking short cuts and cutting down your operation cost in the name of saving money will compromise your online business.

You cannot sacrifice your online reputation, web presence and online brand in the name of cutting cost. The long term effects of doing that are so expensive you would rather pay the cost now by buying high quality articles.

Summary: No matter the type of content you are generating, be it web content writing, videos, podcast or still images, you have to think of branding, connecting to your blog visitors and more than anything, cutting a niche for yourself as being an authority site.

The two latest google algorithm changes demonstrated how valuable content quality is. Webmasters who had the habit of outsourcing for cheap web content writing services are the ones that were most hit by the Panda and Google Fresh updates.

If you think that this article will help a colleague or friend, share it using the social buttons appearing on the left. In addition, you can add your opinions in the comment section beneath this post.

SEO Value That Comes With Offering Free Advice

SEO Value That Comes With Offering Free Advice

It never occurred to me the SEO value that one can derive by offering free information until I was called to give a talk on online business. Sometimes you just need to have a heart to help for you to boost your home business.

Last year a group of people eager to learn how to work from home online called me to be training them on internet business. At first, I thought they needed to pay for me to reveal to them my secrets of doing business on the internet.

After all, it had taken me over 7 years to gather skill, information and knowledge. On second thought, I decided to offer my expertise for free. This I did as a sign of giving back to the community and also more so to repay what other people offered to me (read on to see the people that helped to get to where I am today).

We used to meet every Thursday in the afternoon and I would advise them on how the internet operates thus helping them generate revenue on the web.

That is not all, James Wanjohi a student at Kenyatta University who used to attend the free talks requested I do a presentation  at the university for a club called Internetpreneur Hub of which he is the president. In the talk I shared on internet marketing especially on how to improve SEO value of a site.




Again, though they were not going to pay, I decided to go back, this time accompanied by my friends Isaac Odongo (SEO expert who runs a weight loss blog and How to Play Basketball blog), Alfric Opidi an expert in freelance jobs (now running a blog on How to do Forex Trading) and Rachael an established Forex Trader and we gave the university students valuable content on how to create a blog and how to work online at home.

Some people still wonder why we offer free SEO advice. But when I look back it is really worth sharing what we had for free.

Just the other day, the first group which used to meet on Thursdays, one of the members introduced me to someone who needed SEO service and I was paid very handsomely.

Apart from getting referrals from the people I have advised on online marketing, the other thing that gives me joy is receiving calls from people I have helped telling me how their sites are doing well.

One of these people sells car seats and can’t forget how happy he sounded on phone when he was telling me how he made his first sale online. To date, it still amazes me how a kind gesture can go a long way in improving the life of someone else.

These are the same people who go talking about you on their blogs and to other people hence helping to boost your site SEO value and traffic.

Looking back, I’m now reaping the benefits of helping other people from both the ones who paid me and those I offered my services for free.

valuable SEO content

What may appear like insignificant to you like answering SEO queries on your site for free could help people set up big online businesses. These are the same people who will help your site to gain a viral effect and also boost your SEO power as they backlink.

When I started out on internet marketing there was no one to show me what to do. In the process I ended up doing so many mistakes. I remember the days when I used to spend the whole day on classified sites and business directories posting my affiliate links. It was really frustrating since I never made even a single dime.

It was until I met a friend, Francis Gichuhi a renowned Kenyan Architect who runs a blog on Real Estate in Kenya, Uganda and Tanzania. Gichuhi introduced me to his friend Peter Gitundu (Peter passed on late last year), a fallen hero and esteemed article marketer who contributed immensely to the advancement of online marketing in Kenya.

Peter was one of the most respected, provocative and top article publishers on sites like Ezine Articles, Idea Marketers and Article Base among other article top directories. His rich articles are all over the internet and they have really helped many people.

Three months after meeting Peter, I managed to get my first online check of $100 that was 3 years ago. It is because of the free advice from Peter that got me to where I am this day. Hence I thought it prudent to pass on what I learned to other people for free as well.

You may be asking; why am I sharing all these stories today?

Though I did not get any financial gains from sharing valuable SEO content to people who needed it, there were other benefits that came my way. Furthermore, it really feels like heaven to be generous. Just like the bible puts it “it is better to give than to receive”.

You will note that whenever your offer to help others with no strings attached, they will feel obliged to also help you where they can. That is why I’m getting consultancy jobs, back links and more than that the same people I helped have called me to be a main speaker in an upcoming high profile Seminar.

The seminar is meant to enlighten Kenyan companies on how to take advantage of internet marketing to increase their sales. The topics to be tackled include Blogging and Search Engine Optimization.

 

From the time I started sharing my expertise in SEO I receive calls from people I have never met before. Most of these referrals tell me how they heard about me from other people and in the process good business has come my way.

Today, I do not bother so much on looking for inbound links. My blog homepage ranks very well on competitive keywords such as work online, working online, work from home online and work online from home among other competitive keywords.

Most of my individual webpages are also ranking on first page of Google since the people whom have touched their lives are linking back to my blog posts. I must say I really appreciate the good gesture of all these people that link back to my blog, both the ones I know and those I have never met in person.

This blog is only one year old, if the trend continues the inbound links to my site will surely keep on increasing and so will the volume of my site visitors.

You too should seek to do the same, am sure there is something you are good at that people will want to learn. It does not matter whether you will offer you advice through interacting on social media sites, through your blog, seminars or face to face.

The other side of online marketing and improving you SEO value:

It is advisable to use all available white hat techniques to promote your website or blog. Most webmasters only focus on 1 or 2 online advertising strategies and hope they will generate traffic.

One thing you need to know is that nowadays online marketing has become so competitive. Therefore, it is advisable you incorporate all offline and internet marketing tactics available to you.

You just never know how many people will go out there and mention your name or blog to others. Sometimes it is pays to be generous with what you know. There is a common adage that goes “What goes around comes around”.

Conclusion: It is time you took your small online home based business blog to the next level. Do not shy away from sharing with others the valuable information you have.

This are the same people who will pay you back with business connection and backlinks just because you were generous to them.

What great joy it can be when you see people who have succeeded because you went out of your way to help. Even if they do not help you in return, nature has a way of paying back to you.

The good bible says, plant and you shall reap 30, 60, 100 fold in due season. I’m yet to meet someone who helped others and never received a reward for his good deeds.

Even as you generate content on your blog, mention the people who have helped you and link back to their sites. It is true some of your little traffic may be channeled to them but I assure you from experience, many other people will also link back to your content.

By trying to help others, it will not take long before you notice your SEO value hitting the roof. Today, am enjoying the fruits of sharing free SEO information to other people. I do not want them to go through the hassles I went through when I was starting out.

Time is money and through my free blog content and offline presentations I’m sure I will save someone some valuable time. There is something about giving that simply defies logics, try it you will be surprised.

Come to think of it, never had it occurred to me that one day I would be not just a speaker, but the main speaker in a high profile internet marketing seminar.

Do you have any queries concerning valuable SEO content you would like to know? Post them in the comment section provided below.

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