List/Grid Daily Archives: 1:09 pm
If you ask online business experts to mention one easy strategy of making money from home, they will all answer you in unison “Google Adsence”. Yes, it is true that google adsence is one of the fastest methods of generating an income online. This is where you allow google to display adverts on your blog or website and every time your visitors click on this adverts you are earn money.
The thing you need to do is to open a google account by visiting their site and filling out a form with your details. These details include your names, address, names to appear on your check and most importantly your web address among other details. It usually takes like two days before your account is approved. Once your account is activated you also are required to add a tab where you want the adverts to be displayed. There are also templates that come with the google ads tab installed.
Note: For your account to be approved you need to have a blog or website which has content. This means, before you send in your application add enough articles on your site.
All these sounds so simple but there are some vital pointers you need to consider so as to be making money from home with google effectively. First and foremost, you need to choose a niche of which you will focus on and we will discuss why this is imperative. For you to make money with google you need to have a blog or a website where you will display the adverts.
Choosing a niche is vital since google will find what content is appearing on your site and thus place relevant advertisements. Therefore, when you share articles on different niches your ads will not be related and this will mean less people clicking on the advertisement links. Before you think of launching a blog research on the niche and the keywords you want to focus on. This will not only help you optimize on Google Adsence but will assist you rank on search engines hence more organic visits which means more clicks.
So as to further maximize your earnings with google ads, use an application called Google Keyword Tool to determine the keywords that pay more and also for diiblg@6675' >search engine optimization. It is always advisable to target different keywords on every page you create but make sure they are in the same niche. By doing so it will mean that your ads will be rotating and thus increased chances of your viewers following the links.
The income you get per click is determined by the bid advertisers make on varies keywords. Some keywords are so competitive hence advertises have to bid more cash so as to rank high. There are keywords that you can earn up to $30 dollars per click. This is why you need to research well before targeting any keyword that is if you want to be making money from home using google.
Some pointers to take into consideration:
Advertisement Positioning: How you position your adverts is so critical when it comes to making money from home with google. There are tools like the crazy egg that can help you identify where people click on the most when they come to your site. Some of the places recommended to put the adverts include at the top of your blog, at the side bar and after ever post. Just ensure you place the ads at strategic positions.
Site Appearance: First impressions really count a lot and having a well organize website will mean readers will spend more time on your site. In addition, just the other day Google added a feature that Yahoo has and this is a thumb tile and the right side of their search results. By clicking on it browsers can have an overview of how your blog looks like thus choose to visit your site or not. For this reason, take time to make your site look impressive to the eye.
Make certain that the colors you choose for the google ads match your template theme colors. This will make your adverts blend with your blog design thus visitors will easily click on the ads. The fonts you use on the google adverts should also be similar to your blog content.
Size Of Advert: Google provides different sizes of which your ads can appear, they are known as google adsence for content. The thing you need to do is chose the sizes that will go well with your template. Normally, there are two types and these are Ad Units which are full advertisements and Link ads which are in text form.
There is also a feature called Google adsence for search where you can add a search tab on your site. When people use the search bar and click on the ads appearing after they do a search you earn cash.
Google limits the number of ads that appear on every page to 4 per page, if you add more tabs then the one of the ads will not show. It is advisable you add 2 or 3 tabs to make sure that only quality ads are displayed. Note: There is also the option of choosing to display text, image or both adverts.
Before you could make money from home with the Google referral program but it has since been discontinued. Their products included Google Adwords, Google Adsence, and Google Toolbar among other software products. From your account you could generate a unique code and add the button on your home page.
The thresh-hold for you to receive a check from Google is $100. But you need to read their terms and conditions and adhere to them or you may not receive your check. One of the rules is that you are not supposed to click on your own ads. If you click on your own ads your account will be deleted and if you had earned some money the check will not be sent out to you.
If you have a new website, one of the ways you can monetize it is through Google advertisements or Adsence. This is will motivate you to work on developing your blog and once the traffic increases you can add other programs like affiliate marketing, selling advertisements, network marketing business or selling information.
Google is not the only company offering this kind of program, Yahoo, Adbrite, InfoLink and Text Link are other programs you can sign up for and start making money from home displaying ads on your site or blog.
|Free Business and Tech Magazines and eBooks|
If you are blogging for profit then one thing is for sure, you must know where to strategically place ads on your blog. This applies to your own, affiliate or sponsored products.
Positioning of advertisement is very important since it determines how much money you will generate from your blog. As a blogger who is in it for the money, your main agenda should be to:
- Make more online sales
- Sell the right products
- Check your sales performance
- Ensure your ads are not above the fold
- Make sure sponsors get their ROI that is if you are selling ad space
On this write up we shall discuss the best place to position your advertisements and which kind of advertisement actually convert. We shall also tackle the best strategy of attracting people to buy ad space on your site.
The first thing to do when it comes placing ads is getting the right tools. If you are using wordpress then you need to install a plugin called ad injection. This is a free plugin that will help you to place ads at desired positions.
You can also get Cranky Ads. This is another great tool that assists in the management of your advertisements. In addition, Cranky Ads helps you in automating the process of selling ad space on your site.
Note: Both this tools allow you to rotate your ads.
Whether you are doing online or offline business, advertisement is very crucial. This has been demonstrated by the millions of dollars that companies spend every month to promote their brand name and products.
The strategies we shall talk about on this article relate to online business. These techniques have worked for me over the years but I must say it is not a guarantee they will work for you too. In fact, to some of your these tactics my work against you.
It all depends on the preference of your target market. The way a certain group of people react to ads may differ from another. This is in relation to age, class, financial status and so on.
Therefore, you need to research your target audience and know how to psychologically convince them to click on your adverts.
Amount of traffic to your site also determine how your ad placement will work. In addition, you must seek to direct the right kind of people to your site. These are people who will be interested to look at what you have to offer.
Another important point to note is that you must run tests to find out the right position to place your ads. Once you try out an ad placement strategy, give it at least a month or two before you try out another position.
For people with high traffic, a week is enough to tell whether an ad positioning is performing well or not.
In some instances you might need to increase or reduce the size of your banners to notice an increase in sales conversion. Also remember that there are times of the year when people tend to spend more especially towards the end of the year.
In the world we live in today, the economy is very volatile and this can really affect people’s buying power. If you are selling ad space, during hard economic times companies will cut down their advertising budgets.
Furthermore, you might see a decrease on your affiliate sales that is if you are an affiliate marketer.
All the above are issues you have to factor in to determine if your ad placement strategy is working or not.
But all said and done, there are places within your site that are considered hot spot for you to place ads.
Click here to view heat maps i.e places within a site that gets high click density.
From the above image you can see that areas that are above the fold (the top of your site) elicit more clicks. The other area that has a high click density is on the right sidebar especially at the top.
These are the hottest parts of your website or blog and hence are the right areas to place content. Here you are assured of people seeing your content thus gain their trust.
As we speak, Google is punishing sites that have too many ads placed above the fold. If you ask me, you are better off placing your content in the hottest areas of your website or blog.
Remember that the main reason of creating a blog is to share information and not to sell. Nobody likes to be sold to therefore your visitors should see that your first priority is to solve their problems. Money should come second.
Once you are consistent with offering insightful content, you will gain credibility thus visitors will trust what you are trying to sell.
As a blogger, your must make sure readers see that content comes first. Doing the opposite will only dent your online reputation hence reduce sales conversion.
Where to position your sidebar:
I’m sure most of you have a side bar on your site. Personally, I fancy having one side bar preferably on the right but that does not mean you cannot try placing yours on the left or on both sides.
My reason of having the right sidebar is because most people are right handed and therefore tend to place the cursor on the right side of their computer screen when they are ideal. As a result, people will easily see adverts placed on the right side of your blog.
Nowadays, most blog designs come with a right or left sidebar so it’s up to you to choose what you prefer.
As mentioned before, your content should appear where the heat map shows high click density and reserve the side bar for placing ads. You can also opt to place your ads immediately after your content.
There are sites that place ads at the header or footer. But studies show that ads that appear at the footer do not generate enough clicks. As for the header, it may work for some niches and fail in others; therefore you need to test as see if it works for you.
When it comes to online advertising one thing is for sure, having ads plastered all over your site is not advisable.
Having ads flickering all over the place will make your site look disorganized. In addition, it will increase your bounce rate as visitors will spend less than 10 seconds on your site.
Don’t forget that the online sheriff, Google, is on the lookout for sites that have a high ads-to-content ratio. Google will only rank you high when you have more content than ads.
Where to place adverts on your site:
To start with, you can have your main ad on your header or at the top of your side bar.
Also place others ads in the middle of your sidebar and exactly after your blog posts.
The best types of ads to have in the above mentioned positions are banners.
Text links also perform very well especially if you place them at the bottom of your sidebar.
As earlier noted, the top area of your site elicits a lot of clicks. As a result, some webmasters and bloggers float adverts to the right or left in the beginning of their posts.
There is still hot debate about aligning your ads at the top of your articles; some people say it interferes with content flow. The secret is to try out different ad positions and decide for yourself what works best with your target audience.
Number of ads to place within a webpage:
The best approach is to have more of content than adverts within a single page. The two tools we talked about earlier, Ad Injection and CrankyAds, have one powerful element which is ad rotation.
These are tools that can help you promote over 50 or 100 products with a single site. All you do is place ads within the spaces provided in the back office of the tool and choose which ads you want displayed on rotational basis.
It is recommended that your main ad that appears at the top side bar to be bigger, preferable 350 x 300 depending on the width on your sidebar.
Below the main advert you can place other small banner ads (125 x 125). Here you can have at most 6 ads two at each level. Placing your ads this way will make your blog look attractive and thus increase Click Through Rate (CTR).
Summary: Making money online is easy but you need to be strategic. What I mostly advice people who come to me about placing ads is that they need to go a step at a time.
When you are starting your blog do not be quick to place adverts. I would rather you concentrate on generating content then advertisements can come in later when you have build traffic and online reputation.
There is still more to discuss as regards to placing advertisements on your site. Hence, on the next post which will be part 2 we shall talk about the effects of social proof in online selling.
If you have something to add on what has already been discussed on this blog post, feel free to share it in the comment section provided below.
Pass on this article to your friends using the social media buttons that appear on the left.
As for those who want to start getting my blog updates, enter your email address in the section provided in the sidebar.
Author: Stephen Kavita
Click here to subscribe to my RSS feed
|Free Business and Tech Magazines and eBooks|