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Internet SEO Google Marketing Strategies For 2012

Internet SEO Google Marketing Strategies For 2012

It has been quite an eventful year for internet SEO marketers especially in regards to site rankings. With the constant Google algorithm changes, some have benefited while others have come face to face with the Google axe.

According to Google, it has updated their algorithm more than 500 times this year alone (2011). With all these changes, the Panda update was the one change that really hit most internet SEO marketers. But before webmasters and bloggers could recover from the shock, there was Google Fresh.

The aim of all these algorithm updates is to make sure only top sites feature on first pages of search engine results. Considering that Google is the search engine sheriff, it goes to great lengths to ensure that internet browsers have the best experience.

As every business person seeks to rank high on search engines especially on Google, internet SEO marketing has become big business. You therefore need to be very careful on the SEO service provider you pick. But to make your work easier and save you some cash, you can learn how to SEO and do it by yourself from home.

Note: Google does not reveal the secrets of their algorithm and thus no one can really tell how Google ranks sites. Internet SEO experts only share their views depending on what they see working for them. That is the same thing am going to share with you on this article; what I have seen working for me.

Here is what you need to do to make sure you never become a victim of algorithm changes; now and in the future:

The day you will realize that Google’s main agenda is to improve user experience, you’ll generate organic traffic at will. Create a good website or blog and Google will definitely place you on their top search engine result pages.

Question: What constitutes a good website or blog?

Rich content: You will never go wrong if you focus on generating content. Search engines can only delight users when they offer them relevant and insightful content. Hence, generate informative articles and search engine will send high volume organic traffic your way.

There is still hot debate in the internet SEO circles of how long an article should be. This is how to look at it, if you can explain in detail a certain topic using 250 words, it is OK, go right ahead. But in most topics, the introduction part will take like 200 – 300 words.

If there are two articles on the same topic and one has 300 words while the other has 1500 words, which of the two do you think will rank higher? Allow me to give you the answer; Google will give more preference to the article with 1500 words.

Long blog posts may help you get top search engine placement but remember people are the ones who will be reading. Therefore, your content has to have substance otherwise visitors will quickly exit your site. Good content means a low bounce rate which results to higher online sales conversion.

Imagery: Pictures play a vital role when it comes to internet SEO marketing. Apart from the SEO benefits it offers, images help to make your content more palatable. Visitors will not stay long on a blog that is dull.

You can also make your content more exciting by adding relevant video clips. But make sure you describe your videos and pictures using your targeted keyword phrases. This will ensure that search engine rank your images and videos hence help you to generate more traffic.

Keyword Usage: Generating content without keywords is like trying to sell ties to people living in the desert. You can have the best value adding content in the world but if no one finds it; all your efforts will go to waste.

Before you draft any article make sure you have selected your targeted keyword. You do not have to repeat the exact keyword phrase 20 times for search engines to know what the article is all about.

It is advisable to use varying words e.g. work from home jobs can also be phrased working at home job. Search engines are nowadays intelligent enough to tell that those two phrases mean the same keyword. When you do that your readers will not tell there are words you are repeating.

In addition, mentioning your keyword at least 10 times in an article containing 1500 words is enough. But remember to also place the keyword in your title, URL and alternate tags.

internet SEOAbove the fold: Come 2012, Google stated that they will update their algorithm to measure ad-to-content ratio. This is also what internet SEO marketers are calling ads above the fold.

To avoid been a victim, it is advisable to right away reduce the number of adverts appearing on every webpage. Going overboard with adverts is also not good for business. No one wants to feel like they are been forced to buy a product.

If your site visitors feel like you are pushing them to purchase your products, search engine will also feel the same way thus drop your site rankings. Always strive to offer more educative content rather than focusing on making online sales.

Do away with things that will destruct your visitors from your content. Such things include; having many banners ads flashing all over the place, corner peel ads and popups. Instead, observe moderation when it comes to placing adverts.

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Treat internet SEO marketing as a career: The worst mistake you can do when it gets to internet SEO strategies is taking short cuts. It may take you a whole year before you rank for relevant keywords, but you would be better off been patient.

There are those people who have the habit of using black hat strategies to rank high. These kinds of tactics may work, but not for long. If you look closely at the sites that were hit by the Panda update, they used underhand tactics I’m advising you to avoid.

Endeavor to work with white hat strategies like article marketing, generating long and informative blog posts, relevant comment posting, guest blogging, video marketing and so on.

Internet SEO marketing is a career that needs to be undertaken with lots of diligence. Sites that rank high did not get to the top overnight. These are marketers who have invested their time and resources to learn the art of marketing on the internet through SEO.

Proofreading your content: Professionalism is critical if you want to make money working online from home. No one will take you seriously if your content is filled with spelling errors and grammatical mistakes. First impressions matter a lot when it comes to online business.

It is true you can never be 100% perfect, but at least try and go through your content before you publish them. Get a close friend or one of your household members to proofread your content and you will be safe.

Summary: One undeniable fact is that search engines can supply you with high volume traffic. Therefore, do what the search engines want for you never know what will happen in 2012.

Tell us what to anticipate come 2012 in regards to internet SEO Google marketing. Feel free to also share this blog post with your friends using the social buttons displaying on the left.

Google Adwords Advertising | Marketing On the Internet

Google Adwords Advertising | Marketing On the Internet

Are you wondering how Google Adwords advertising has become a household name when it comes to marketing on the internet? On some niches, one single visit can cost an advertiser up to $50 though advertising with google. The secret is very simple; ads by google are so targeted thus a marketer is assured of return on investment (ROI).

Promoting your products through google Adwords advertising (paid advertising) is also known as search engine marketing (SEM). The other approach to marketing on the internet would be through search engine optimization (SEO).

SEO is free and in most niches it may take some time before your site reaches the first page. But there are those online marketers that have been able to rank on 1st page within days. These are the marketers that have discovered the power of keywords in regards to SEO.

Today though, we are not going to look at search engine optimization; rather we shall go into details regarding google Adwords advertising, also called google pay per click advertising. In fact, these two types of adverting should ideally work together.

Most keyword tools available simply show estimates of traffic one is to get from certain keywords. What SEO experts do is first to launch a pay per click marketing campaign with several targeted keywords to determine the exact amount of traffic and conversion rate. Then from there they embark on optimizing their site on the best keyword phrases according to their research.

Let us go back a few years when advertising on the web was somehow crude. Do you remember the days when ugly banners where dominate on the internet? It was quite annoying to encounter repelling adverts on every website you visited.

From irritating banner advertising it came to even more irritating ones, where marketers where adding audio clips in the banners. The click through rate those days was so low that making money online was not easy. This is why Google penetrated the market so easily and it did not take long for them to be made king of the internet.

Before advertising was not relevant and was nowhere close to being targeted. But with Google entering the market with advertising campaigns like google Adwords advertising most marketing firms had to close shop. Google search results simply fulfilled three things and these were needs, wants and goals of their users.

It is estimated that google Adwords advertising earns an estimated $20,000,000,000 every financial year. Now, that is the benefit of identifying a need in the market and doing everything possible to fulfill that need.

The approach that google took was to satisfy the needs of their users. This was by making sure that instead of irritating people with annoying adverts, users where give results relevant to what they were searching for. In actual fact, with time searches have been more targeted today than ever before.

As an online marketer you will remember that just the other day, google changed their algorithms. The change was named Panda. The aim of the panda updates was to remove irrelevant sites from listing high on search engine result pages.

Most of the victims of this algorithm update where marketers who were in the habit of using black hat tactics to rank high. To read more on this check out the blog post on new google panda update.

Search engine marketing which we are also calling google Adwords advertising is the form of advertising where marketers bid for their adverts to display. It takes some skills and use of certain tools to make sure you pick the right keywords.

If you bid for keyword phrases that are not relevant then you can expect to get untargeted traffic. Google Adwords advertising is a self-corrective strategy where marketers are rewarded with targeted traffic. Ideally, this has made both searchers and advertisers gain trust in Google.

google Adwords advertisingIt has been noted that most users click on the first links on the search engine results pages. Since paid ads appear at the top of search engine results, the obvious thing is that they will receive a lot of clicks. The same applies to SEO; sites on the first page get more traffic than the sites on other pages.

Note: On both search engine marketing (SEM) and search engine optimization (SEO), sites that rank higher generate more traffic.

Adverting on the internet has been redefined where instead of you looking for customers, customers come searching for you. Through google Adwords advertisements and SEO you can tap into the value of people’s search. That is via proper use of keyword phrases that people in a certain niche use when browsing the net.

A tool you can use to maximize on google Adwords advertising is Google Traffic Estimator. This tool will help you to measure the value of the keywords you intent to target.

Note that there are 3 different modes of determining the searchers for each keyword. Let us take an example of a keyword like work from home; there are three variations.

1. work from home – This kind of search represents people, who are searching for the exact search term, people searching for any keyword phrase that contains the words work from home e.g. work from home online opportunity and users who entered in their search string any of the three keywords in any order.

2. “work from home” – Signifies all internet browsers who entered in their string of search the phrase work from home e.g. online work from home.

3. [work from home] – This is for those that searched for the exact keyword term.

Before you launch any google pay per click advertising campaign, go to Google Traffic Estimator and enter the keyword terms you want to target. Select about 5 or more keywords phrases in your niche and enter each in the three formats mentioned above.

Pick the location you want to target and the language. From there enter the code to confirm that you are human and then press the enter button.

The results will reveal to you the value of your traffic in terms of global monthly searched, local monthly searches, estimated average of cost per click (CPC), estimated ad position and finally estimated daily budget cost.

Conclusion: In most cases you need to invest some cash for you to make money online. Even though SEO is free, you may need to first experiment and see if your target keyword has good and high traffic that converts. The best way to determine that beforehand is through google Adwords advertising campaigns.

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