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Best Approach To Social Marketing In Regards To SEO

Best Approach To Social Marketing In Regards To SEO

Most webmasters and bloggers have a problem of connecting social marketing with SEO. But it is imperative to know that social media has a big role to play in improving your SEO profile.

The fact that social sites get lots of traffic and content every passing minute, search engines are always crawling and indexing new content on these sites. Therefore, for effective social marketing you need to have SEO in mind as you share on social sites.

As you plan your online marketing campaign, it is advisable that you choose at least 7 strategies that you will work with. Some webmasters put social marketing in the bottom of the pile while others leave it out all together only to consider it much later.

It is true that search engine optimization is a great way to generate targeted traffic. Ranking for relevant keywords will guarantee you increased your web presence and more so improve conversion rate. But did you know there are online marketing strategies that can help you generate direct traffic and boost your SEO site value?

Some of these strategies include article marketing, forum marketing, video marketing and of course social marketing. Talk of killing two birds with one stone!





As you have seen there are many ways of improving your SEO profile but on this write up we shall just look at one of these strategies, social media marketing.

The reason that social marketing is left behind when it comes to SEO is because one cannot really quantify Return On Investment (ROI). In addition, webmasters are still not clear as to the benefits they derive from sending a tweet or updating their facebook wall in relation to SEO.

On the other hand, a marketer can easily tell ROI for a PPC or SEO marketing campaign depending on the keywords that have targeted. Ranking for keywords signifies growth of traffic and thus increased online sales conversions.

As we speak now, social marketing has become one of the main strategies that SEO experts employ to rank on search engines results pages. Earlier we mentioned how search engines crawl social sites looking for new content.

Here are 3 benefits you get from posting content on social networking sites:

1. Increase chances of search engine bots quickly finding your content since these sites are crawled very often.

2. Since social marketing is about micro-blogging, as you write a line and post a link leading to your site you will get direct traffic as people click on the links to read more.

3. The links you post on social networking sites act as backlinks thus contribute to your overall SEO value.

What the 3 points shared above tell you is that you need to optimize what you share on social sites. A site such as facebook is like a small search engine, thus when you optimize your content people will find it easily as they browse on facebook.

How to share your content on social media sites to help you in SEO:

First you need to optimize your social media account profile (Click here to read more on how to optimize your user profile).

Personally, I have linked my blog to top social media sites which include Facebook, Twitter, LinkedIn and so on. Sites you can use to link your blog to your social media accounts include NetworkedBlogs, twitter feed or pingfm.

Doing that will ensure that every post you publish will be submitted on your social status wall. Hope you know that blogging entails optimization thus when your web page links are submitted on your status wall they will act as relevant backlinks.

At this juncture it is important to note that you need to share insightful and quality content. Since these linking sites like twitter feed will only submit your title a short snippet of your content, take time to come up with captivating titles.

To prompt your fans to share and click links on your updates, your content has to be interesting and educative. You also have to add your keyword phrases in your titles to help you in search engine ranking.

The other aspect of social marketing is the role played with share buttons. If you look at the left side of this blog you will note there are social networking buttons. By the way, feel free to click on either of those icons to share this article with your friends.

It is important to know that your readers will only share your blog content if you have:

*Captivating content

*Content that can raise hot debates because of its controversial nature

*Informative content

*Comical content

social marketingYou may be asking, what has all these got to do with SEO. Imagine you share a captivating story that is optimized. As people click to share with their friends you will be increasing your

-Web presence as your content takes a viral effect

-Link popularity as more and more people will want to link to your page

-Direct traffic

-SEO organic traffic as you will rank high from the many backlinks you have generated from social sites and personal websites and blogs.

When it comes to marketing success, how you write articles is very critical. Plan your writing so that your content can go hand in hand with your social marketing and SEO. Do not shy away from ensuring your content is interesting thus necessitate readers to share it.

On a social marketing site like facebook, the more people that like your content the higher your SEO value will go up. But to make certain that people click on the like button, you have to know how to attract targeted fans.

One of the ways of achieving loyal following is creating a facebook fan page. Here is how you go about creating a facebook page that acts as a magnet to new fans:

Optimize your account: Before you set up your fan page, have in mind the kinds of people you want to be fans. Know their preferences and research and indentify the keywords they commonly search for when browsing.

Use these targeted keyword phrases on your user profile hence when people search they will easily find your page.

Facebook PPC: If you have cash, you can use facebook pay per click advertising to get even more targeted followers. Advertising your facebook fan page is a sure strategy of getting targeted and active fan base that will guarantee online presence and online brand name awareness.

Fan Page design: One major principle of marketing online is creating a good first impression. That is why you have to take time and create a fan page that is attractive. This will compel people to click on the like button thus boost your web presence.

In order for your page to stand out, think outside the box. You do not have to be 100% creative; just 10% uniqueness is enough to make your fan page stand out.

Recap: Social marketing is a powerful tool of promoting your site. Apart from generating direct traffic, social marketing will improve your site rankings for relevant keyword phrases.

There are other social media networks like Technorati, Digg, Reddit, StumpleUpon that will help you share content and more so post links to help improve your search engine rankings.

Overall, social marketing offers business owners a platform for creating and building relationships. If you can approach social marketing with a view to form connections, you will eventually be guaranteed of direct and organic SEO traffic that convert.

For you to keep getting latest online marketing strategies enter your email address in the section provided on the right side bar. You can also click here to subscribe to my RSS feed.

2 Ideal Working Online At Home Jobs

2 Ideal Working Online At Home Jobs

In today’s economy, finding work online at home jobs is the best way to go. The economy has become so unpredictable that you cannot rely on your current job. Even the big economic giants like USA, Japan and European nations are feeling the pitch.

This goes to show that you need to up your game if you are to stay afloat in these hard economic times. One of the best places to supplement your income is definitely on the internet.

Currently, you can get internet connection in almost all parts of the globe. This means if you launch a blog or a website it can be viewed by people even in the remotest parts of the world. Such is the potential of working online at home jobs.

On this blog we have started a series on ways you can tap into the internet and make money while working online at home.

On this write up we will look at 2 working online at home jobs that you can benefit from.





1. Network marketing as one of the working online at home jobs: If there is one thing that has made most people millionaires then it is multilevel marketing (MLM). In fact, in the USA alone, it is believed that about 10% of new millionaires are derived from network marketing.

The amazing thing is that other countries like Kenya, Nigeria, South African have taken up MLM with great strides. Therefore, if you are looking for an online money making strategy, you have got one now in MLM.

But it is not all people that join the band-wagon of network marketing make it. MLM takes a lot of hard work, focus and determination for it to be a profitable working online job. Studies have shown that most firms that start network marketing tend to fail in their first 3 years.

The best approach to network marketing is to do your research well before joining any company. Look at the directors and their business management background.

Let us see some rules to observe when it gets to working online at home with network marketing programs.

a. Believe in the products you are promoting – This is one of the most important elements of working online at home with network marketing companies. Go for products that you use and would be happy to recommend to a friend.

This will make your work easier and you will be able to convince other people about your product. In MLM you will spend most of the time talking about your products. Hence, pick a firm with products that are worth selling and you are thrilled to talk about. This will be seen when you are talking to people you intent to recruit.

online home jobsb. Not a get rich quick scheme – In multi level marketing it takes time before you can make real money. You have to be ready to talk to people, which is to most people very difficult.

As a network marketer you have to be ready to work hard. As much as there is a lot of cash to be made, the work involved is also immense. Be ready to encounter rejections; in fact some people give up along the way when they do not see any positive results for a while. But that should not be the case; you should push on without caring what others are saying.

Realize that when you are starting a network marketing business as you are working online, it will be tough. But with time you will build a team that will help to propel you to make money at home.

c. Marketing knowledge – Most marketers will not agree with this point, but a little marketing knowhow will help grow your MLM business. In case you have no marketing knowledge, get time to learn. This will go a long way in helping you succeed in network marketing.

One of the best places to do MLM is on the internet. Long go are the days when posters, classifieds or billboards did the trick. Today, you need to learn how to incorporate online marketing in any working online at home jobs.

This means that you need to join MLM programs that are internet based. With a good back office, you can easily succeed in any online networking system even as you work from home.

2. Make money selling website or blogs: There are two ways of approaching this kind of strategy and we will talk about them just now. Buying and selling of domains in also known as domain flipping.

It may sound easy, but working online at home with this money making tactic is not easy. You have to be up for the challenge. The challenge comes in that for you to make a sale, your site needs to have traffic.

The secret is to create a blog or website on a particular niche which makes money. Once you start making good cash you can sell it off to a willing buyer.

Here are the two ways to approach this way of making money as you are working online.

web hostingPurchase a domain and start working on it from scratch. This means you research on the right keywords to target then optimize the website. For you to fetch good cash your site needs to have traffic.

This tells you it takes time before you can get your site moving and reeling in cash. It means coming up with articles to help you build backlinks and then getting indexed on search engines. You also have to choose affiliate products that convert and integrate other income generating programs like Google Adsense, selling advertisement space and the like.

Second strategy is the easier way out. Research on certain keywords and identify a site that someone else has worked on and it about to rank high. Then offer them a fair price, you will be surprised that some people will be more than willing to sell their site off to you.

Once you have the site in your custody, you can work on it for some few months to make certain it ranks even higher and it gets more traffic then sell it at a higher price.

This kind of working online at home job is excellent since you get to gain experience in online marketing. If you are up for the challenge then this is the right working online at home job just for you.

So far we have shared almost 10 working online at home jobs, just view some of the posts published under income at home. In case you are finding it hard to take care of your monthly bills, you can begin an online home based business.

The beauty of getting a working at home job is that you need only to invest a few hours daily. Then as the money starts mounting, you can fire your boss. Making money online from home is the best and easiest way to supplement your salary.

According to Forbes Magazine, an amazing 26,000,000 new people get in working online at home jobs every year. It is high time you too launch your own online home based business today!!!

Press on the links below to learn more especially about online marketing as you work online.

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