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Web Video Marketing That Capture’s Viewers Subconscious

Web Video Marketing That Capture’s Viewers Subconscious

If there is one strategy that you need to include in your online marketing arsenals is web video marketing. Research has shown that most people are lazy when it comes to reading written content. On any day, people would rather watch a movie or a video clip than read a novel.

Looking at my site analytics, I noticed that most visitors are clicking on my images. It is for this reason that I thought it prudent to share how you can increase traffic to your site through web videos.

The power of web video advertising comes in the fact that videos serve several purposes. Videos help in:

  • Educating your audience
  • Promoting products to your target viewers
  • Help you do presentations
  • Captivating readers
  • Enlightening and engaging your viewers
  • And most important help you sell.

Marketers have discovered the power of moving pictures when it comes to capturing viewers subconscious. The best way to imprint your message in the minds of your audience is through web video campaigns. It may cost you dearly but the Return On Investment (ROI) will be worth it if you want to form a lasting impression to people that watch your videos.

For the impression to be worth your while, let all your video clips propagate your online brand name and help you in online sales conversion.




To effectively market using web video strategy, you need to create clips that are not only business oriented but they need to be memorable. According to experts in web video promotion you need to make sure that you observe the following:

– Come up with a concept for your videos

– Choose your cast very carefully

– Take your time to draft a good script

– Work with people that are experts in taking videos

– Your video editing in terms of sound and picture production has to be top notch

– Create web videos that captivate and touch the emotions of your viewers.

The moment you start working online at home using videos with the above mentioned points in mind, you are set to succeed. Find ways of making certain that your message sticks in the minds of your viewers and you will be good to go.

Here are detailed web video marketing factors you need to consider carefully before you begin:

1. Message: For your video marketing campaign to be effective you need to very carefully define your message. Passing on the right message to your viewers is the core of web video advertising.

Most business entrepreneurs concentrate more on telling their customers how affordable or high quality their products are. That is good but it is not what will make your video advertising stand out.

To capture your audience and imprint your message in their subconscious you need to do a little bit more. Find a way to motivate your viewers to buy your products by touching their emotions.

2. Come up with a concept: The first thing you need to know so as to build a concept that will intrigue viewers is to fully understand what you want to achieve from your web video.

Put yourself in the shoes of your audience and fully understand what they want. Once you know the preferences of your target market you can easily create videos that address their needs adequately.

The best videos are the ones that have a lasting impression. Create videos that can sustain a video marketing campaign over a long period of time.

3. Work on your first impression: It is said that the first few seconds you relate to people they form an opinion about you. Therefore, you want your web video to have a good first impression.

You would of course not want to appear in a high profile meeting wearing your sleeping gown. Just as you would wear your best suit to a business meeting, you should also look presentable on your web videos.

Having good looks does not mean you are out of the woods; you also need to consider the finer details on how you do your video presentation. Normally, connecting with your audience in a face to face meeting is easier since you get to read their expression and react accordingly.

But on video they get to see you but you cannot see them. This then makes it difficult to convince viewers to reciprocate to the message you are passing on.

Ideally, it takes just one single mistake for viewers to switch off from what you are trying to present. It could be the use of wrong colors, a mismatched tie or some funny background sounds.

Note: Unlike in a face to face meeting, viewers in a web video are seated a foot away thus they get to see the finer details of your presentation. Things that would be missed out on an offline meeting can easily be captured on a web video.

web video campaign4. Find memory igniters: As we have noted, online videos work best if you can reach and imprint your message in people’s subconscious. Make a web video that is unforgettable and you are on your way to online money making.

Here are elements to carefully consider when making videos that are memorable:

a. Script: The language you use in your videos is critical in ensuring you enlighten and entertain your viewers. Hence you need to carefully draft a script that will pass on the message the right way.

The script is the core to a successful online video marketing campaign. Having good and expert characters is not enough because a bad script can make a good cast appear boring. Come up with a script message that is focused on one point and it should portray uniqueness.

Ideally, a good enough script should concentrate more on your main point since that is what you want viewers to remember. Presenting to many points in one video will only contribute in baffling your audience.

In case you have many points to present, you would be better off creating several video clips stressing on each point.

b. Get it right when editing: If there is an element that you need to really work on, it is the editing section. So as to make it easier for the editor it is advisable to take as many shots as possible. Try taking your videos from all angles.

Sometime you may see like your first shot was perfect, but that does not mean you should not take more clips. The more video clips you shoot the more captivating your editor can create your web video.

The more angles you take your videos, the more chooses you present to your editor to formulate a web video that is visually captivating. This tells you that you need to work with the best and experienced editors.

It can be quite a challenge to match your pictures with audio and that is why you have to pick an editor prudently. For perfect online video advertising you will need to pay the price so as to get something of high quality.

c. Work on your cast: People’s attention span is usually very short therefore your web videos have to be entertaining. The best way to achieve that is through sparking curiosity from your audience. If your script is boring or confusing you cannot expect to retain viewers.

For instance, you create a video where the speaker seems to be in a hurry to finish and be done with the video. Remember that your audience will note this and they too will exit from watching your video even faster.

A good technique is where you have more than one actor. With a good editor, he can combine scenes where one actor sets up the motion and another picks it up. If this is done gracefully, your web video will be so interesting to watch again and again.

Conclusion: Videos present a life that is out of this world where things are so perfect to be true. To put it in another way, web videos show how we ought to communicate, but we don’t.

Video Sharing Strategies For Killer Traffic Results

Video Sharing Strategies For Killer Traffic Results

Any marketer knows that online video marketing or video sharing is the future of website promotion. The thought that your video can be viewed by people from all over the world is just mind boggling. If you ask most experts in internet marketing, they will attest to the fact that video sharing is one of the best viral marketing strategies.

Someone once said that we are yet to experience the full impact of what video sharing can do. Therefore, as a blogger or webmaster you need to position yourself strategically in order to reap the full benefit of video sharing in terms of traffic generation.

So as to enjoy the benefits of marketing with video, you need to equip yourself with knowledge on best online video marketing tactics. On this publication we shall discuss some vital aspects of video sharing that you need to consider seriously as a work online marketer.

Video production: First impressions really matter a lot hence you need to consider that as you create your videos. For those of you who have cash, you can allocate a budget where an expert in video production can do the work for you.

That does not mean that if you do not have money you cannot do good production. You too can create videos that stand out. This you can achieve by taking time to edit your videos carefully using the right tools.




There are softwares that will help you to easily add text, good lighting, sound and special effects; this are the ingredients of video production that will ensure you succeed in video sharing.

To be a quality video editor you need to watch other people’s video clips. In addition, you need to enroll in online courses that will direct you on best video production practices. Remember, practice makes perfect and the more you produce videos the better you will become.

Video marketing is about having a good first impression. You can generate many YouTube views but if people don’t like your production you will not succeed in video sharing.

Link with exact keyword phrases: As you work towards video sharing, you also need to maximize on search engine traffic. The best way to optimize your video clips is by proper use of targeted keywords.

So as to make certain that search engines know exactly what your videos are about you need to add keywords. Normally, keywords ensure engine spiders crawl and index your videos on search engines result pages.

As you upload your videos ensure you add a title, targeted keyword phrase and a short optimized description in your video file name. You keyword should also appear in your video URL.

The other aspect is that video sharing sites are like small search engines. Hence the use of keywords will guarantee your videos are properly categorized. Video sharing sites rank videos using the words you insert in your name file thus take advantage and pick your keyword terms prudently.

Note: The keywords that you use should to be relevant to the video content.

online video marketingConnect with people in your niche: The best approach to video sharing is building relationships. On a site like YouTube, people cluster themselves in groups depending on what they share in common.

Search and join groups in your related niche and this will ensure your videos go viral to the relevant people. It is important to be active in all the groups you join by sharing other people’s videos and posting comments.

As you participate, you will build your online presence in your niche and others will be more than ready to also share your videos. In your profile add your website link so as make sure that every comment you post has a link to your blog or website. This will help you generate direct traffic and boost your SEO value as you market with videos.

It is imperative that your comments are insightful and relevant to the content in the videos. As people view your rich comments they will want to visit your site to learn more about you. Just as in forum marketing, video sharing is about adding value.

Work with best video sharing platforms: People think that YouTube is the only video sharing site. There are others like MegaCafe and Vimeo that also generate a considerable volume of traffic.

marketing with videoThe secret is to share your videos on the top video sharing sites. Work online marketing is about knowing where to find your target audience and offering them relevant information. If Vimeo is where your audiences spend most of their time, then that is where you should place most of your videos.

Publicize your videos: After you have uploaded your videos it is advisable that you market them too. The more exposure your videos have, the more traffic you generate thus build wealth from home online.

Apart from optimizing you videos, you can also leverage your video marketing by sharing the video URL on social media sites. The more you expose your video content to many people in your niche, the more likelihood of making online sales.

When marketing with video it is also vital that you make your viewers to take action. Add social media share buttons on your videos and ask your viewers to share the video with others. This will ensure that your video sharing goes viral even faster.

Here are other tips on easy video sharing:

TwitC: You can use TwitC to search, view, embed, organize, download, comment, rate and share videos on twitter, facebook, Myspace among other social media sites.

Twiddeo: With this site you can upload videos from your camera, webcam or from the web and share them.

TwitLENS: Here you can login with your twitter login details and start video sharing on twitter.

Offline marketing: In addition to online marketing, you can market your videos offline. On your business cards you can add a link to your video sharing account. Also, print nice t-shirts which have your website and video URL. Then wear the t-shirt when you are out for a jog or going to a friend’s party.

Summary: There are many forms of content generation strategies and video content is for sure one of the best. The main reason is because most people find it easy to view pictures than read written content. It is therefore critical that webmasters embrace video sharing.

Now you have an opportunity to take your online business to the next level through video sharing. Studies have shown that marketing with video has taken the internet by storm. Online marketers are now using videos to creatively share information on the internet. You too should jump on board right now.

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