List/Grid Monthly Archives: June 2015

How Press Release Promotes Work From Home Business

How Press Release Promotes Work From Home Business

One of the best modes of advertising is Press Release. Imagine a radio station, an editing firm or a TV station featuring a story about your work from home business, you are bound to get a lot of publicity.

There is a study that was conducted and it was discovered that about 90% of new stories started as a press release. This tells you that you need to take advantage of this marketing tool to promote your work online programs.

Ideally when your business is featured in the media, it creates credibility for your business and thus more online presence. As an online business entrepreneur you know that the more online presence you gain the more online money making.

There is no big secret when it comes to writing a press release. In fact anyone can learn how to come up with a good press release. All you need is to read other people’s stories and follow the guidelines on how to write a press release.

Here are some basic rules to consider when writing a press release.




What do you want your readers to know: Wear the shoes of your audience and offer them content that will be insightful. Get to know your target audience concerns and the things they are interested to them.

The work of the editor should be to publish news that will offer solutions to pressing needs. Get remedies to issues that trouble people in your niche. This will help you come up with a press release that is captivating, and editors will definitely want to pick up the story.

Know the right time to release the story: This is a critical element when it comes to ensuring your press release is picked by other editors. Sometimes you can publish a story and other events overshadow your press release.

newsThe best approach is to write about a story that is hot and is every ones lips. For example, when the world cup is about to take place, you can come up with a story that is related to soccer and business.

Media firms thrive because of new stories and if you can tie your publications with hot events or captivating stories you will get your news out there.

Headline: The first thing that readers will see in your news story is your title. This makes your headline the most important part of your press release. Therefore, you must come up with a catchy headline.

Generally, you have seconds to grab the attention of other editors who ideally get hundreds of other stories every hour. This means your title acts as bait to make editors read the rest of your press release and thus feature it.

How you begin your story: The first paragraph of your press release is also very crucial. It is recommended that you go straight to the point. Always start you story with the important issues and then end with the less important statements.

Your first sentence should have a punch that delivers on the title of your story. You can begin by writing a provocative opening statement, share some statistics, pose a question or share some benefits.

Then the subsequent paragraphs should offer detailed content that act as backup to what you mentioned in the first paragraphs. In short, each paragraph should be a build up to the earlier paragraph.

Avoid errors: For a press release to have the required impart, you need to be professional. Therefore, by all means avoid grammatical mistakes. Avoid typos, spelling mistakes and grammatical errors by using tools like Microsoft word.

In addition, you should make sure that your contacts are correct; any hint that you have given out wrong contacts and your press release will be tossed in the bin. Before you release any story make sure you get a friend to proofread your story. This will help you correct any errors.

Credibility is an integral component when it comes to publication.

Be unique: Being original is absolutely necessary as you are writing your press release. Find ways of coming up with your own stories and style of writing.

You can write about the same story but the way you present your issues can really increase your readership. The secret to this is practicing, the more you keep on writing the better you become.

Add contacts: Some of readers and editors would want to get in touch with you, hence is it imperative you give out your contacts. Sharing your contact details is a sign of credibility thus will boost your work online business reputation.

Avoid use of jargon: Your publications should be easy to read and understand. Unless your story is targeted to people in a certain profession, always use a language that can be easily understood by all.

Keep away from marketing pitches: A press release is not an advertisement therefore keep away from using high pitched marketing statements. For instance, avoid saying that you have the best work online program in the market; these over inflated statements will make editors overlook your stories.

Always be objective when writing a press release and seek to give readers helpful content. Remember, it is about the readers and not you.

It is of more relevance to show people how to do search engine optimization than telling them that you have the best software to do it.

write press release

Work with credible press release firms: It is imperative that you do your groundwork well to ensure you work with reputable companies. Though some of these firms may be a bit costly, it would be worth your while.

To get the best companies to publish your stories with, just do a search on the top search engines.

In case you notice that you are not getting enough coverage in your first publication do not get discouraged. You need to keep at it and within no time you will be the big shot in your niche. Work from home online business is all about being patient.

In business there are no guarantees but with the right tactics you are bound to succeed.

Follow the links below to learn more on how to work online and market your business with ease.


Over optimization Of Exact Keywords Within Anchor Text Not A Big Deal After All

Over optimization Of Exact Keywords Within Anchor Text Not A Big Deal After All

Since the release of the Panda and Penguin updates, several things have come into sharp focus. On this post I want to concentrate on one issue that is commonly referred to as over optimization especially when linking back to your site.

One thing that Google has really tried to counter is the misuse anchor text optimization. Today, if Google thinks you are over optimizing with exact keyword phrases you might just get penalized.

What does this mean? If you have too many links pointing back to your site with one particular keyword phrase in the anchor text, Google may just come to hurt you down.

But the big question that SEO web marketers are asking is, how does one determine if they have over optimized their site?

Before we get down to business I think you need to get some facts about the recent Google updates. So much preference has been given to big sites. Here we are talking of sites such as Wikipedia, Amazon, eBay and the like.





Apart from their homepage ranking high on search results, these so called big sites, have their individual pages are also featuring prominently. This is despite the fact that these individual pages may have little or no backlinks at all.

If you haven’t noticed, google search results are littered with pages from top sites. Whether that is a noble idea or not is a debate for another day. If you ask me, the main beneficiary to the Panda and Penguin updates are top websites.

Where does that leave small online business people who are offering even more valuable content? Share your views in the comment section provided right after this blog post.

If the status quo remains, then you have to try your level best to improve your site’s authority. As your homepage gains better ranking, it will also help your individual webpages to rank even higher thus helping you generate more SEO traffic.

Now that that is off my back let us get back to the reason for writing this article. To some extend you may not have to worry so much about over optimization with anchor text.

Some of the sites that are ranking on Google search results have a high percentage of exact keyword phases in the anchor text.

This is derived from the fact that some sites are ranking for the exact words used in their domain name. But there is a little twist to this; sites that use hyphens (-) seem to be doing much better. For example, my site would rank higher if I had work-online-legit.com as my domain name.

Other sites that seem to be escaping the eye of Google when it gets to over optimization using anchor texts are sites with .com, .net and .org. Sites with less common extensions also seems to getting away with over optimization.

If you look at a keyword such as work from home, you will note that though some sites have a high percentage of exact matching keywords in the anchor text, they are still ranking very well.

A good example is www.work-from-home.biz which has about 70% percent exact match keyword and features on page 1 of google for the same keyword in the domain name.

Note: Results may vary depending on where you are located. Google has of late localized search results to favor sites that are within your locality.

Another set of sites that are evading the eye of google in regards to over optimizations are sites using variations. Though this might not be considered as over using keywords, site that use this technique seem to be doing very well in site placement in search results.

What is coming out from this issue of anchor text keyword over optimization?

If today Google was to punish sites that are guilty of exact match keyword in the anchor text, it would mean that sites like eBay, Amazon, Facebook just to mention a few would disappear from search results.

Ideally, if you wanted to point to a brand site such as Facebook you would obviously use the word Facebook in the anchor text. This means Google has no option but to overlook the issue of over optimization in some cases.

Actually, going by recent trends, authority sites seem to be getting even more love from Google than ever before.

over optimizing

The secret is to optimize tactfully and make your backlinks look natural. Also note that rarely will Google punish you for linking back to the exact keyword phrase contained in your domain name. This is like your brand name and thus people will more likely link back using the words in your domain name.

On this blog we have repeated on several occasions the importance of internal optimization. One way of optimizing is buying a domain name that has the targeted keyword phrase you want to rank for.

This is not to say you go overboard with over optimizing for exact keywords in your domain name. If you are not careful Google might axe you for over using a particular keyword in your anchor text though google seems to overlooking this element.

The answer:

As much as people might be making you scared of linking with exact keyword phrase, you have no reason to worry so much. In fact, if you ask me linking with exact keyword phrases my just fall to your advantage.

Just avoid been overzealous with anchor text over-optimization. If you have hyphens in your domain name or are using small extensions such as .au, .biz, .eu you are even better chances of ranking thanks to Panda and Penguin algorithm updates.

Apart from linking with the exact keyword you want to rank for, it is advisable you also use other related keywords within your niche in anchor text. Check out how other sites within your niche are building their link profile and do the same.

Remember that to rank high on search results is a combination of several elements. As you work on your on page and onsite optimization, note that content generation is also very important.

It is from the content you generate that you will attract readers to link back to your site naturally and that is what Google loves most. Your content acts as link bait thus spend more time creating quality articles.

Panda and Penguin updates have truly redefined SEO as we used to know it. In a way, we are going back to the good old days when content was KING. This is according to Google and whether this is true or not only time will tell.

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Social Media Networking Ability In Todays Marketing

Social Media Networking Ability In Todays Marketing

A lot has been said about social media networking sites; both negative and positive. The latest was a hot debate stating that micro-blogging (social media) has brought about the death of blogging. Whether that is true or not I leave it for you to decide but as for me blogging is here to stay and so are social media networking sites.

The one undeniable fact is that online marketers are really enjoying a smooth ride on the waves of social media sites. Any webmaster or blogger, who ignores the marketing benefits that have been brought about by social media networking sites, will be doing so at the expense of his/her own business.

Here are the top 7 major aspects of social media sites in relation to work online marketing:

1. Create an account in all top social media sites: Some people assume that Facebook and Twitter are the only social media networking sites available. One thing you need to realize is that it all depends on your target audience.

You could be busy spending endless hours promoting your business on facebook and yet your target audiences are on Google Plus or Yammer. Therefore, you need to do a research and find out where people in your niche spend most of their time.

There are also other online businesses forums that can greatly help you reach your target audience with ease. A good example is Warrior Forum; here work from home experts congregate to share their ideas. You can also find legit online jobs that pay very well like article writing.

In short, there are many social media marketing sites; all you need to know is how to effectively maximize their potential. It is not about being in all social media networking sites, but rather how you use the sites to reach your audience.

It would be advisable that you identify the social network site where your audience spend time and maximize on it. Once you have built stable relationships you can then move on to another relevant social site.

2. Promote every profile page you create: As you may have noticed by the point mentioned above, it is not about being in all social media sites. Unfortunately, most online marketers think by creating user profiles on all social media networking sites then they will generate traffic.

If you create a profile and then fail take time to update your status wall or promote it, then you can expect to benefit nothing from that profile. The best way to market online using social media websites is through building relationships. This is achieved by you participating actively in every social media site you register in.

3. The millions of people on social media sites cannot all be wrong: Anywhere people congregate means there is money exchanging hands. It may appear like people just meet on social media networking sites to waste time talking and socializing.

That may be the case, but do not forget this same people by the end of the day may having business to promote, need cloths to wear, food to eat, places to travel thus you can offer them these services.

The other thing about the internet is Content; if you can offer people useful content then you can be sure to grab people’s attention in any niche. Content can be in form of videos or educational articles that seeks to add value.

Social media networking sites have the ability of turning your content viral, thus expose your work from home online business in a way money will never be able to do.

4. Social media marketing is for all: If you ask me, anyone can be successful when it comes to social media marketing. All you need is to have is a willingness to know how to relate with people. The notion that social media networking is a reserve for the online marketing experts is completely misplaced.

social media strategyMarketing on social media sites is not easy though; you need to have the zeal of knowing how to go about it. This may sound contradictory but that is the truth of the matter.

There is no type of online business out there that does not need customers. Hence social media networking is for all businesses that seek to:

           a. Boost their organic traffic through search engines (SEO traffic)

           b. Increase new online sales leads

           c. Collect feedback and suggestions from customers on a real time bases

           d. Build online presence and online brand

If you are an online business entrepreneur, then you have to jump on the band wagon called social media networking and marketing right away.

5. Use Analytic tools to measure the impact of social media marketing on your site: Whether you are doing offline or online business you need to measure your Return On Investment (ROI). Thanks to the many analytic tools one can find on the internet.

One such tool is Google Analytics where you can easily know if a marketing strategy is working for your business or not. Experts in online promotion advice that you track your traffic from social media networking sites and the action visitors take while on your blog or website.

This you do by setting up “Goals” on google analytics. Setting “Goals” will help you know which links help you generate the most traffic. (Professional online marketers recommend you take your time to study Google Analytics and see what it can do for your business.)

6. Automating social media marketing: It is true that social media sites can be very addictive but if your aim is to market your business then you have to be disciplined.

social media marketingPersonally, I spend at most 10 minutes daily on social media networking sites and sometimes I even don’t visit these sites. This is because I have linked my profiles to my blog on Facebook, Twitter and LinkedIn.

With a site like Networked Blogs you can automatically update your status wall every time you publish a post on your blog. Other sites to use to automatically update your status wall include Pingfm and Tweeter Feed. This means that even if I don’t open my profile, I will still be able to communicate to my fans on social media networking sites.

This helps to answer the myth that claims blogging is at its death bed. This is far from the truth because I believe blogging works especially if you handle it professionally. The issue is that most bloggers do not have the right approach to blogging.

If you are blogging for money then you need to have the knowhow on ways to integrate micro blogging on social media networking sites. Social sites can act as a platform to take your business to the next level if you have the right game plan.

Blogging is here to stay and if you want to generate income from home through blogging you need to treat it as a business venture. A business needs to be promoted and that is where social media networking comes in.

7. Integrate social media with other online marketing strategies: The thought that with the introduction micro blogging on social media sites will make other online marketing tactics irrelevant is misplaced.

In fact, the best approach is to combine other top online marketing strategies with social media marketing.

For instance, you cannot overlook the convenience brought about by social media marketing, but there is no way micro blogging can work if you have no place to take your audience to get full information. This is where blogging comes in, a place that you can offer people your product, services and more detailed information.

In some businesses, there is need to have a face to face communication and social media networking cannot offer this. This tells you that social media sites are not the only route to traffic generation.

Did you know that over 90% of traffic online is generated from search engines? This means that the rest 10% or less is shared by social media sites and other channels of traffic generation.

Summary: Prudent webmasters need to embrace micro blogging through social media networking but not at the expense of blogging or other internet marketing channels. Yes, it is true that social media networking is here to stay, but also are the other channels of website promotion.

Do not expect to wake up any time soon and find micro blogging/social media taking over the importance of having a website or a blog. On social media networking sites you get to post only a line or two. But a website or blog acts as a place you can call home.

A blog is a platform you can share your expertise in details and also have full control to market your products and services. I say Yes to the power of social media networking and also the integration of other online marketing arsenals in website promotion.

Ways Of Making Money From Home With Google Adsense

Ways Of Making Money From Home With Google Adsense

If you ask online business experts to mention one easy strategy of making money from home, they will all answer you in unison “Google Adsence”. Yes, it is true that google adsence is one of the fastest methods of generating an income online. This is where you allow google to display adverts on your blog or website and every time your visitors click on this adverts you are earn money.

The thing you need to do is to open a google account by visiting their site and filling out a form with your details. These details include your names, address, names to appear on your check and most importantly your web address among other details. It usually takes like two days before your account is approved. Once your account is activated you also are required to add a tab where you want the adverts to be displayed. There are also templates that come with the google ads tab installed.

Note: For your account to be approved you need to have a blog or website which has content. This means, before you send in your application add enough articles on your site.

All these sounds so simple but there are some vital pointers you need to consider so as to be making money from home with google effectively. First and foremost, you need to choose a niche of which you will focus on and we will discuss why this is imperative. For you to make money with google you need to have a blog or a website where you will display the adverts.

Choosing a niche is vital since google will find what content is appearing on your site and thus place relevant advertisements. Therefore, when you share articles on different niches your ads will not be related and this will mean less people clicking on the advertisement links. Before you think of launching a blog research on the niche and the keywords you want to focus on. This will not only help you optimize on Google Adsence but will assist you rank on search engines hence more organic visits which means more clicks.

So as to further maximize your earnings with google ads, use an application called Google Keyword Tool to determine the keywords that pay more and also for search engine optimization. It is always advisable to target different keywords on every page you create but make sure they are in the same niche. By doing so it will mean that your ads will be rotating and thus increased chances of your viewers following the links.

The income you get per click is determined by the bid advertisers make on varies keywords. Some keywords are so competitive hence advertises have to bid more cash so as to rank high. There are keywords that you can earn up to $30 dollars per click. This is why you need to research well before targeting any keyword that is if you want to be making money from home using google.

Some pointers to take into consideration:

Advertisement Positioning: How you position your adverts is so critical when it comes to making money from home with google. There are tools like the crazy egg that can help you identify where people click on the most when they come to your site. Some of the places recommended to put the adverts include at the top of your blog, at the side bar and after ever post. Just ensure you place the ads at strategic positions.

Site Appearance: First impressions really count a lot and having a well organize website will mean readers will spend more time on your site. In addition, just the other day Google added a feature that Yahoo has and this is a thumb tile and the right side of their search results. By clicking on it browsers can have an overview of how your blog looks like thus choose to visit your site or not. For this reason, take time to make your site look impressive to the eye.

Make certain that the colors you choose for the google ads match your template theme colors. This will make your adverts blend with your blog design thus visitors will easily click on the ads. The fonts you use on the google adverts should also be similar to your blog content.

Size Of Advert: Google provides different sizes of which your ads can appear, they are known as google adsence for content. The thing you need to do is chose the sizes that will go well with your template. Normally, there are two types and these are Ad Units which are full advertisements and Link ads which are in text form.

There is also a feature called Google adsence for search where you can add a search tab on your site. When people use the search bar and click on the ads appearing after they do a search you earn cash.

Google limits the number of ads that appear on every page to 4 per page, if you add more tabs then the one of the ads will not show. It is advisable you add 2 or 3 tabs to make sure that only quality ads are displayed. Note: There is also the option of choosing to display text, image or both adverts.

Before you could make money from home with the Google referral program but it has since been discontinued. Their products included Google Adwords, Google Adsence, and Google Toolbar among other software products. From your account you could generate a unique code and add the button on your home page.

The thresh-hold for you to receive a check from Google is $100. But you need to read their terms and conditions and adhere to them or you may not receive your check. One of the rules is that you are not supposed to click on your own ads. If you click on your own ads your account will be deleted and if you had earned some money the check will not be sent out to you.

If you have a new website, one of the ways you can monetize it is through Google advertisements or Adsence. This is will motivate you to work on developing your blog and once the traffic increases you can add other programs like affiliate marketing, selling advertisements, network marketing business or selling information.

Google is not the only company offering this kind of program, Yahoo, Adbrite, InfoLink and Text Link are other programs you can sign up for and start making money from home displaying ads on your site or blog.

Where To Place Ads On Your Home Business Blog

Where To Place Ads On Your Home Business Blog

If you are blogging for profit then one thing is for sure, you must know where to strategically place ads on your blog. This applies to your own, affiliate or sponsored products.

Positioning of advertisement is very important since it determines how much money you will generate from your blog. As a blogger who is in it for the money, your main agenda should be to:

  1. Make more online sales
  2. Sell the right products
  3. Check your sales performance
  4. Ensure your ads are not above the fold
  5. Make sure sponsors get their ROI that is if you are selling ad space

On this write up we shall discuss the best place to position your advertisements and which kind of advertisement actually convert. We shall also tackle the best strategy of attracting people to buy ad space on your site.

The first thing to do when it comes placing ads is getting the right tools. If you are using wordpress then you need to install a plugin called ad injection. This is a free plugin that will help you to place ads at desired positions.

You can also get Cranky Ads. This is another great tool that assists in the management of your advertisements. In addition, Cranky Ads helps you in automating the process of selling ad space on your site.

Note: Both this tools allow you to rotate your ads.

Whether you are doing online or offline business, advertisement is very crucial. This has been demonstrated by the millions of dollars that companies spend every month to promote their brand name and products.

The strategies we shall talk about on this article relate to online business. These techniques have worked for me over the years but I must say it is not a guarantee they will work for you too. In fact, to some of your these tactics my work against you.

It all depends on the preference of your target market. The way a certain group of people react to ads may differ from another. This is in relation to age, class, financial status and so on.

Therefore, you need to research your target audience and know how to psychologically convince them to click on your adverts.

Amount of traffic to your site also determine how your ad placement will work. In addition, you must seek to direct the right kind of people to your site. These are people who will be interested to look at what you have to offer.

Another important point to note is that you must run tests to find out the right position to place your ads. Once you try out an ad placement strategy, give it at least a month or two before you try out another position.

For people with high traffic, a week is enough to tell whether an ad positioning is performing well or not.

In some instances you might need to increase or reduce the size of your banners to notice an increase in sales conversion. Also remember that there are times of the year when people tend to spend more especially towards the end of the year.

In the world we live in today, the economy is very volatile and this can really affect people’s buying power. If you are selling ad space, during hard economic times companies will cut down their advertising budgets.

Furthermore, you might see a decrease on your affiliate sales that is if you are an affiliate marketer.

All the above are issues you have to factor in to determine if your ad placement strategy is working or not.

But all said and done, there are places within your site that are considered hot spot for you to place ads.

Click here to view heat maps i.e places within a site that gets high click density.

AD placement

From the above image you can see that areas that are above the fold (the top of your site) elicit more clicks. The other area that has a high click density is on the right sidebar especially at the top.

These are the hottest parts of your website or blog and hence are the right areas to place content. Here you are assured of people seeing your content thus gain their trust.

As we speak, Google is punishing sites that have too many ads placed above the fold. If you ask me, you are better off placing your content in the hottest areas of your website or blog.

Remember that the main reason of creating a blog is to share information and not to sell. Nobody likes to be sold to therefore your visitors should see that your first priority is to solve their problems. Money should come second.

Once you are consistent with offering insightful content, you will gain credibility thus visitors will trust what you are trying to sell.

As a blogger, your must make sure readers see that content comes first. Doing the opposite will only dent your online reputation hence reduce sales conversion.

Where to position your sidebar:

I’m sure most of you have a side bar on your site. Personally, I fancy having one side bar preferably on the right but that does not mean you cannot try placing yours on the left or on both sides.

My reason of having the right sidebar is because most people are right handed and therefore tend to place the cursor on the right side of their computer screen when they are ideal. As a result, people will easily see adverts placed on the right side of your blog.

Nowadays, most blog designs come with a right or left sidebar so it’s up to you to choose what you prefer.

As mentioned before, your content should appear where the heat map shows high click density and reserve the side bar for placing ads. You can also opt to place your ads immediately after your content.

There are sites that place ads at the header or footer. But studies show that ads that appear at the footer do not generate enough clicks. As for the header, it may work for some niches and fail in others; therefore you need to test as see if it works for you.

When it comes to online advertising one thing is for sure, having ads plastered all over your site is not advisable.

Having ads flickering all over the place will make your site look disorganized. In addition, it will increase your bounce rate as visitors will spend less than 10 seconds on your site.

Don’t forget that the online sheriff, Google, is on the lookout for sites that have a high ads-to-content ratio. Google will only rank you high when you have more content than ads.

Where to place adverts on your site:

To start with, you can have your main ad on your header or at the top of your side bar.

Also place others ads in the middle of your sidebar and exactly after your blog posts.

The best types of ads to have in the above mentioned positions are banners.

Text links also perform very well especially if you place them at the bottom of your sidebar.

As earlier noted, the top area of your site elicits a lot of clicks. As a result, some webmasters and bloggers float adverts to the right or left in the beginning of their posts.

There is still hot debate about aligning your ads at the top of your articles; some people say it interferes with content flow. The secret is to try out different ad positions and decide for yourself what works best with your target audience.

Number of ads to place within a webpage:

The best approach is to have more of content than adverts within a single page. The two tools we talked about earlier, Ad Injection and CrankyAds, have one powerful element which is ad rotation.

These are tools that can help you promote over 50 or 100 products with a single site. All you do is place ads within the spaces provided in the back office of the tool and choose which ads you want displayed on rotational basis.

It is recommended that your main ad that appears at the top side bar to be bigger, preferable 350 x 300 depending on the width on your sidebar.

Below the main advert you can place other small banner ads (125 x 125). Here you can have at most 6 ads two at each level. Placing your ads this way will make your blog look attractive and thus increase Click Through Rate (CTR).

Summary: Making money online is easy but you need to be strategic. What I mostly advice people who come to me about placing ads is that they need to go a step at a time.

When you are starting your blog do not be quick to place adverts. I would rather you concentrate on generating content then advertisements can come in later when you have build traffic and online reputation.

There is still more to discuss as regards to placing advertisements on your site. Hence, on the next post which will be part 2 we shall talk about the effects of social proof in online selling.

If you have something to add on what has already been discussed on this blog post, feel free to share it in the comment section provided below.

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Web Content Writing Services | To Or Not To Outsource?

Web Content Writing Services | To Or Not To Outsource?

The driving force of internet marketing is web content writing. If you want to earn money online from home then there is no way out, you have to seriously think of content creation.

The reason for publishing this article is to determine whether to create your own web content or to outsource. But before we get to the thick of things, let as first define what web content outsourcing is. This is the hiring of writers from overseas or from online freelance websites databases.

Just the way some website owners go online to outsource for SEO activities and services, the same can be done for web content writing. Black hat firms are the main culprits when it comes to buying links especially from link farms or purchasing cheap content. Buying SEO services is not bad, the problem is that most black hat firms go for cheap stuff.

Ideally, an established and experienced web content writer will charge about $150 – $200 for an article with 600 words. But for the same amount of words, novice writers from freelancing sites may ask for as little as $5 – $25. Let me ask, from the two writers whom do you expect to come with a quality blog post?

Do not get me wrong, you may be lucky sometimes and land on a very good web content writer on freelancing sites. The problem is that out of 100 applicants, you may find only one good writer or if you are unlucky none. As the saying goes, you may end up kissing a lot of frogs before you get that one writer that meets your niche blog requirements.

Is content outsourcing bad?

That is far from the truth, outsourcing for web content writing services is OK. There is no online marketing that can work without the involvement of content. Be it white paper, articles, press release or blog post, all will need you to sit down and formulate content.

It could be you have no time to generate your own content or you consider yourself not to be talented in writing. If you are one of these people and you know the value of web content in regards to making money blogging, then it is alright to outsource.

But I would like to pose to you another question again, would you rather have a professional and qualified lawyer or a back street attorney represent you in a major court case? The answer is obvious; you would pay any amount to have the best person represent you.

The same should apply when it comes to web content writing. If you must outsource and hire people who fully understand your business concept and know exactly what you want to achieve from your blog or website.

It would be better to outsource for writers within your locality whom you can vet and have them as part time employees. This way you can work hand in hand with them as a team to ensure you produce content that has the right message.

Here are elements to look at as you are outsourcing for web content

1. Buy content that is targeted

2. The content should be SEO friendly or in other words optimized for search engine ranking

3. Get web content that can go viral through social media sites and other blogging sites.

web content writingI promise you, this is not the kind of content you can get from writers that charge $5 for every 600 words. You will be required to go deep into your pocket to get content that gets into your readers subconscious and thus giving you an online presence and brand.

My counsel to webmasters who outsource for web content writing services, try to generate your own content. Practice makes perfect, thus you can start by creating your own content and with time you will become a good author. I see blog owners giving out a lot of instructions, tips and direction to freelance writers proving that they can do it themselves.

All said and done, there is no way an article of $10 can compete with an article of $150. A writer who charges $150 will research until he comes up with web content that is branded just for your site. He will go as far as making sure the messaging is strategic and designed to capture your target audience thoughts.

The downside of outsourcing for generic content.

Someone asking for $5 for an article of 500 words will most definitely take short cuts. There articles will be recycled, stale and of very low quality.

Ideally, a person or company offering web content writing services will need to research widely and moderate the article until it flows perfectly. Do you expect a person charging $4 to go through all that trouble?

As the adage goes, “Time is money” and since the person charging $4 will need to do many articles in order to make more money, he will spend little time drafting articles.

Another question again, what value have you put on time? If you are NOT willing to go the extra mile by paying for quality web content or researching for content, how can you expect someone charging $10 to do the required?

Buying cheap content is what has resulted to most bloggers having content that is not in line with their goals. Sometimes you may ask a site owner their business concept and discover it is different to their site content. Only for you to discover that they outsourced for cheap web content writing services.

The fact that content is an integral component of online marketing does not mean any content is good. Do not publish any content just for the sake of it. Taking short cuts and cutting down your operation cost in the name of saving money will compromise your online business.

You cannot sacrifice your online reputation, web presence and online brand in the name of cutting cost. The long term effects of doing that are so expensive you would rather pay the cost now by buying high quality articles.

Summary: No matter the type of content you are generating, be it web content writing, videos, podcast or still images, you have to think of branding, connecting to your blog visitors and more than anything, cutting a niche for yourself as being an authority site.

The two latest google algorithm changes demonstrated how valuable content quality is. Webmasters who had the habit of outsourcing for cheap web content writing services are the ones that were most hit by the Panda and Google Fresh updates.

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SEO Value That Comes With Offering Free Advice

SEO Value That Comes With Offering Free Advice

It never occurred to me the SEO value that one can derive by offering free information until I was called to give a talk on online business. Sometimes you just need to have a heart to help for you to boost your home business.

Last year a group of people eager to learn how to work from home online called me to be training them on internet business. At first, I thought they needed to pay for me to reveal to them my secrets of doing business on the internet.

After all, it had taken me over 7 years to gather skill, information and knowledge. On second thought, I decided to offer my expertise for free. This I did as a sign of giving back to the community and also more so to repay what other people offered to me (read on to see the people that helped to get to where I am today).

We used to meet every Thursday in the afternoon and I would advise them on how the internet operates thus helping them generate revenue on the web.

That is not all, James Wanjohi a student at Kenyatta University who used to attend the free talks requested I do a presentation  at the university for a club called Internetpreneur Hub of which he is the president. In the talk I shared on internet marketing especially on how to improve SEO value of a site.

Again, though they were not going to pay, I decided to go back, this time accompanied by my friends Isaac Odongo (SEO expert who runs a weight loss blog and How to Play Basketball blog), Alfric Opidi an expert in freelance jobs (now running a blog on How to do Forex Trading) and Rachael an established Forex Trader and we gave the university students valuable content on how to create a blog and how to work online at home.

Some people still wonder why we offer free SEO advice. But when I look back it is really worth sharing what we had for free.

Just the other day, the first group which used to meet on Thursdays, one of the members introduced me to someone who needed SEO service and I was paid very handsomely.

Apart from getting referrals from the people I have advised on online marketing, the other thing that gives me joy is receiving calls from people I have helped telling me how their sites are doing well.

One of these people sells car seats and can’t forget how happy he sounded on phone when he was telling me how he made his first sale online. To date, it still amazes me how a kind gesture can go a long way in improving the life of someone else.

These are the same people who go talking about you on their blogs and to other people hence helping to boost your site SEO value and traffic.

Looking back, I’m now reaping the benefits of helping other people from both the ones who paid me and those I offered my services for free.

valuable SEO content

What may appear like insignificant to you like answering SEO queries on your site for free could help people set up big online businesses. These are the same people who will help your site to gain a viral effect and also boost your SEO power as they backlink.

When I started out on internet marketing there was no one to show me what to do. In the process I ended up doing so many mistakes. I remember the days when I used to spend the whole day on classified sites and business directories posting my affiliate links. It was really frustrating since I never made even a single dime.

It was until I met a friend, Francis Gichuhi a renowned Kenyan Architect who runs a blog on Real Estate in Kenya, Uganda and Tanzania. Gichuhi introduced me to his friend Peter Gitundu (Peter passed on late last year), a fallen hero and esteemed article marketer who contributed immensely to the advancement of online marketing in Kenya.

Peter was one of the most respected, provocative and top article publishers on sites like Ezine Articles, Idea Marketers and Article Base among other article top directories. His rich articles are all over the internet and they have really helped many people.

Three months after meeting Peter, I managed to get my first online check of $100 that was 3 years ago. It is because of the free advice from Peter that got me to where I am this day. Hence I thought it prudent to pass on what I learned to other people for free as well.

You may be asking; why am I sharing all these stories today?

Though I did not get any financial gains from sharing valuable SEO content to people who needed it, there were other benefits that came my way. Furthermore, it really feels like heaven to be generous. Just like the bible puts it “it is better to give than to receive”.

You will note that whenever your offer to help others with no strings attached, they will feel obliged to also help you where they can. That is why I’m getting consultancy jobs, back links and more than that the same people I helped have called me to be a main speaker in an upcoming high profile Seminar.

The seminar is meant to enlighten Kenyan companies on how to take advantage of internet marketing to increase their sales. The topics to be tackled include Blogging and Search Engine Optimization.

 

From the time I started sharing my expertise in SEO I receive calls from people I have never met before. Most of these referrals tell me how they heard about me from other people and in the process good business has come my way.

Today, I do not bother so much on looking for inbound links. My blog homepage ranks very well on competitive keywords such as work online, working online, work from home online and work online from home among other competitive keywords.

Most of my individual webpages are also ranking on first page of Google since the people whom have touched their lives are linking back to my blog posts. I must say I really appreciate the good gesture of all these people that link back to my blog, both the ones I know and those I have never met in person.

This blog is only one year old, if the trend continues the inbound links to my site will surely keep on increasing and so will the volume of my site visitors.

You too should seek to do the same, am sure there is something you are good at that people will want to learn. It does not matter whether you will offer you advice through interacting on social media sites, through your blog, seminars or face to face.

The other side of online marketing and improving you SEO value:

It is advisable to use all available white hat techniques to promote your website or blog. Most webmasters only focus on 1 or 2 online advertising strategies and hope they will generate traffic.

One thing you need to know is that nowadays online marketing has become so competitive. Therefore, it is advisable you incorporate all offline and internet marketing tactics available to you.

You just never know how many people will go out there and mention your name or blog to others. Sometimes it is pays to be generous with what you know. There is a common adage that goes “What goes around comes around”.

Conclusion: It is time you took your small online home based business blog to the next level. Do not shy away from sharing with others the valuable information you have.

This are the same people who will pay you back with business connection and backlinks just because you were generous to them.

What great joy it can be when you see people who have succeeded because you went out of your way to help. Even if they do not help you in return, nature has a way of paying back to you.

The good bible says, plant and you shall reap 30, 60, 100 fold in due season. I’m yet to meet someone who helped others and never received a reward for his good deeds.

Even as you generate content on your blog, mention the people who have helped you and link back to their sites. It is true some of your little traffic may be channeled to them but I assure you from experience, many other people will also link back to your content.

By trying to help others, it will not take long before you notice your SEO value hitting the roof. Today, am enjoying the fruits of sharing free SEO information to other people. I do not want them to go through the hassles I went through when I was starting out.

Time is money and through my free blog content and offline presentations I’m sure I will save someone some valuable time. There is something about giving that simply defies logics, try it you will be surprised.

Come to think of it, never had it occurred to me that one day I would be not just a speaker, but the main speaker in a high profile internet marketing seminar.

Do you have any queries concerning valuable SEO content you would like to know? Post them in the comment section provided below.

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How To Make A Blog That Attracts Unique Readers

How To Make A Blog That Attracts Unique Readers

Designing a blog that has looks that make jaws drop is not a guarantee to blogging success. Launching a blog is one thing but attracting the right visitors is a different ball game all together.

This is not to say that you go and create a blog that looks like it has seen better days. Making a blog calls for several calculated steps. The success of your blogging career depends on what you do from the word go.

The top bloggers you see today most of them made lots of mistakes before they hit the big leagues. Many of them can account to sleepiness night trying to find the right magic pill that would make their blogs popular.

Check out the video to learn an amazing way to attract unique readers & engage them

You therefore have to consider yourself lucky that others sacrificed that you could have an easier time. On this post we are going to share with you on how to make a blog and set it on the right path. You do not have to go through hills and valleys like most top bloggers have done before.

This is not to signify that you ignore the element of work hard. Blogging is not easy and for you to make a blog that stands out you have to be ready to sink in the world of blogging. No business is easy, whether it is online or offline, there is always a price to pay.

The reason of sharing this article is to help you avoid the pitfalls that come with blogging. We want to set you on the correct path and make your journey to blogging success bearable.

Now that you have the full picture let us get down to business.

attracting unique readers to your blog

Below are 10 strategies on how to make a blog that will connect you to the right audience.

1: Be prepared to generate content:

The heart of blogging is in writing. You cannot expect to make a blog and fail to generate content and still expect readers to come rolling in. In fact, the only reason that the internet flourishes is because of content.

So, if you want to attract readers to your blog be ready and willing to write on a regular basis. This does not mean that you publish articles just for the sake of it.

Posting on a daily basis is good but that does not guarantee blogging success. You need to define your blogging agenda. Create a writing culture that will make your blog stand out. It is better to post one epic article a week than publish an article daily that adds no value to your readers.

Planning is an integral component of making a blog. Readers will not respect you for writing everyday but rather for sharing unique, creative, detailed and helpful content.

Culture also entails the element of consistency. If you decide to post 3 articles a week make sure you stick to that religiously. These way readers will take you seriously because of your professionalism.

Note: The secret is not in writing but how you write.

2: Your take off matters a great deal:

How you set the foundation of your blogging career matters a great deal. From the onset, your content should be epic. You may be getting 5 visitors a day but that is not an excuse to post shoddy content.

It is from these 5 visitors that you need to build the base of your blog. Make certain that the 5 readers find your blog the most resourceful. This is what will lead to them sharing your content thus helping you generate more leads and grow your business.

I would rather you attract few but targeted audience than having 500 readers who don’t add value to your blog.

3: Show zeal in every article you publish:

There is nothing as powerful as blogging about a topic that you are passionate about. This helps bring out an element of uniqueness that makes your articles reach out to your audience.

Readers will always try to find a reason to close your blog. Therefore, writing with enthusiasm and instead of them leaving make them bookmark your site.

The only way you can write with passion and poise is when you blog on issues you are an expert in. Just because you heard people are making money blogging about health products does not means you start a blog on the same.

If your heart is into farming, make a blog that share on agriculture and everything pertaining to farming. Attracting the right traffic is the sure way to blogging for profit.

make an epic blog

4: Think big:

Before you make a blog you have to decide what you want to achieve. Part of your goal in blogging should be making it big time.

It is OK to make $1000 or get 5000 unique readers a day but I would rather you think bigger. There is an adage that goes like this, “Aim at the sun and you might just reach the stars”.

I like the way Jim Rohn puts it; “Don’t set your goals too low. If you don’t need much, you won’t become much”. The thoughts we harbor in our minds play a big role in what we later become in life.

Make a decision today that you will make a blog that will be successful. You will be amazed on the kind of blogger you will turn out to be.

Sometimes we limit our success by thinking small or should I say been afraid to think big. If your goal is to be in the top league then start thinking positively and sideline any inferior thought pattern.

5: Write to a specific audience:

Whether you like it or not some people will like you and other will dislike you. Hence, forget about trying to please everyone.

Some people assume for you to be successful in blogging you have to attract 10, 000 visitors daily. That is true to some degree, but what if this 10,000 are unresponsive people?

I would rather you get 100 unique and targeted readers than attract 5,000 blog visitors unresponsive to your content. You don’t need a large fan base to make money blogging.

Focus your efforts to reaching your target audience and forget about the rest. Yes! I said it and I have no apologies to make. This will be a better pill to take for some bloggers but this is the naked truth.

Erase from your mind the idea that traffic is the secret to earning from blogging. I know of blogs that get 5000 hits a day but their bank accounts leave a lot to be desired.

If you decide to write about farming, don’t wake up one day and start writing about music or fashion for that matter. Concentrate on what you are good at even if you are writing to 5 people. That is how to stand out. It will not take long before you become the talk of the town in your niche.

6: Check your ad-to-content ratio:

For you to make a blog that generates revenue you need to commercialize it. One of the ways of making money blogging is through affiliate marketing.

That being the case, it does not mean you go overboard in the name of making more sales. You need to be tactful in how you display your affiliate banners.

Having ads flickering on very webpage you create is the wrong way to go about it. Did you know that sometimes readers suffer from something called ad blindness? This happens when you cluster to many adverts in one place.

Your sidebar acts as a strategic place to position your ads, but try and be moderate. Do away with the 10 banners appearing on your side bar. If you didn’t know, having many ads on one page can get you punished by Google thus affect your blog overall ranking.

If you use wordpress, I would recommend you try a plugin called Ad injection which will help you manage your ads. This way you can have 2 or 3 advertisement space where different ads keep rotating.

It is time to clean up your blog and start looking like a professional blogger.

Note: Place affiliate products that are relevant to your niche.

7: Go an extra mile:

Create a blog that offers people more than what they are expecting. Whether you like the sound of this or not, the fact is that when readers come to your site they want to know what’s in for them.

If you can deliver more than readers are expecting than for sure you will be a darling to your audience. Personally, I do this by writing free epic content day in day out.

Once someone told me I share too much information on this blog and thus readers don’t’ have a reason to buy from my blog. I believe if you are blogging just to make money then you will never get to your full potential.

The best way to make a profitable blog is to help your readers solve their problems and attain their goals. It is by creating a helpful and educative blog that readers become your diehard fans and evangelists.

If you want people to talk about your blog then you have to go beyond the normal. This will sometimes call for breaking old fashion rules of blogging such as writing half baked articles in a view to sell.

The few readers that visit your blog are worth more than money. If you treat them like Kings and Queens then they will hand in their wallets to you and also call their friends to the party.

To achieve the above, you have to keep to what you promised when you launched your blog and better still, over-deliver.

8: Know your target audience preferences:

Articles are released everyday on how to make a blog but very few are published on how to write for your target audience. If you didn’t know, the way you write is the most important element of blogging.

Am sure you know how difficult it is to communicate to someone who does not understand you. You say one thing and they translate it in a totally different way.

Before medicine is subscribed, a doctor must first determine what you are suffering from. The same case applies to blogging. If you don’t know what your audience are looking for then don’t expect much from your blog.

Conducting a market research is very important before you even embark on making a blog. For you to be an authority in your niche and start making a six or seven figure income, you have got to know your target audience preferences.

The best way to research is by listening. Join forums where your audience spend their time and read what they write. Read tweets and updates posted by people in your niche and you will know what they want.

When you publish a post wait for people to react. This will give you an idea on what to write about next.

Note: Respond to all comments posted on your blog and reply to tweets and facebook updates. It is through communicating that you learn more on what readers want to hear.

There are also other sites such as Yahoo Answers and Digg where you can gather information on topic to discuss on your blog.

9: Build a contact list:

As you build your blog there is one thing that you must do; capture your readers email addresses. For someone to voluntarily give their contacts to you shows they are ready to consume what you have to offer.

We cannot over emphasize the important of targeting unique visitors when it comes to online business. This is the only way of making sure you keep on making money even when others are complaining of lack of traffic.

Therefore, from the onset ensure you include on your blog an email capture form or landing page. I highly recommend you work with Aweber that offers great email management services.

With search engines constantly changing their algorithms you can traffic proof your blog by having an email list.

10: Don’t over indulge in a marketing strategy:

It is true that some online marketing strategies are better than others but that does not mean you concentrate on one technique. You need to attract traffic from all kinds of sources for as long as it is targeted.

For example, don’t over indulge in creating backlinks and forget to generate content. Yes, you need lots of backlinks to get to 1st page, but why rank high and when readers land on your blog find you have nothing to offer?

Remember what we stated in the beginning that blogging is not easy as most people would like you to think. You need to do a combination of things in order to succeed in making a blog. This includes building relationships, adding backlinks, generating content and of course applying different marketing strategies.

Neglecting other aspects of blogging just because you overheard people saying that guest blogging works is missing the point. By the way, what works in one niche may not necessarily work in another niche.

A good blogger seeks to incorporate all elements of blogging. Find different and unique ways to engage your readers and you will definitely make money. Remember, it is not about you but rather about your readers. Thus don’t get carried away with only one aspect of blogging.

Summary: All said and done, how you make a successful blog is determined not by writing but on how you write. Consistency, planning, determination and having an entrepreneurial spirit will for sure make you a great blogger.

Am sure you will be happy when your blog is mentioned on forums, seminars and shared on social sites. This viral effect can only take place if you observe what we have discussed on this article.

This is not to say that there are no other vital aspects of blogging. If you have something you want to add to this topic kindly feel free to share in the comment section provided below.

The number one focus of this blog is to make you a better and powerful blogger. It will be a great achievement if we managed to help you sort out the jig puzzle on how to make a blog that attracts unique visitors.

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Hope this article will make your blogging experience worth writing about. Lets meet at the top league, there the air is a bit cooler.

Why Unique Articles Guarantee High Page Ranking

Why Unique Articles Guarantee High Page Ranking

If there is one thing that will ensure you of high search engine placement, it is unique articles. The best way to look at this issue is to ask yourself; what is the main agenda of search engines?

Search engines specifically seek to provide to their users quality and relevant content. The minute they fail to do that, their traffic subsides and so does their online revenue which is mainly advertisement.

Seeing this is the case, you need to give search engines what they want thus in turn they will drive traffic to your site. As you generate content, be it on your site/blog, article directory or for back linking purposes, you have to always come up with unique articles.

It will be sad for you to spend hours generating content and Google to ignore all that effort. This will happen if search engines think that your content does not add value to their users.

Webmasters who have known the secret give search engines exactly what they are looking for, and that is unique articles. But you may ask, what are search engines looking for specifically Google?

If you have been reading the updates on this blog discussing about internet marketing, you will discover that unique content is key. After posting unique articles, you will also need to get quality backlinks so as to rank high on search engine result pages.

Let us see the sequence of events when it comes to ranking your site on Google. Foremost, you have to come up with original and unique articles and post them on your website or blog. This means posting content that cannot be found anywhere else on the web.

Secondly, you need to advertise your website and the best strategy is by building back links. Over the years article marketing has been the ideal tactic of improving your SEO value (back linking). But you can also post unique articles on blog networks, web 2.0 websites and through guest blogging.

The advantage of posting articles on these kinds of sites is that Google crawls and index their content often. In addition, these sites get high volumes of traffic which with will translate to some direct traffic.

But the ultimate benefit of article directory sites is the aspect of having links pointing to your blog or website. The more back links you get, the higher your SEO site ranking will be.

As much as these sites are excellent for online marketing, you need to know the best approach. Not any kind of content will suffice. For example, you cannot expect to copy paste the same article on all web 2.0 sites and article directories and hope to rank high.

Sometimes duplicate content may work but that is only when search engines have nothing else to display. Over and over again, Google has categorically affirmed that they will only list unique articles for a particular keyword term.

Consider this; you search for a particular keyword phrase and end up getting 5 results from different sites but all with the same content word for word. Would you be pleased with such results? Of course not, you would naturally expect to get varying results with quality and unique articles.

Search results are of more benefit when one collects varying views about a particular topic. It is for the same reason that online marketers have a problem when google is biased when one searches while logged into one of their services.

For instance, if you are logged into Gmail, Google will record the sites you visit. The next time you search using related key terms, Google will be biased and display the sites you visit frequently. This really denies you the opportunity of gathering different opinions on a given topic.

To counter this you will need to log out of all google services, clear your browser and search again. With that you will get results that are more varied and with unique articles.

Search engines have to avoid at all cost giving users duplicate content. The only way to do that is; when there are several articles with duplicate content to display only one copy.

It is for this reason that you need to come up with unique articles (content that does not appear anywhere else on the web). The same should also apply to content you submit on other sites in an aim to create backlinks.

As you build your link profile using content, make sure that your links appear on pages with unique articles.

Take a scenario where you are trying to determine the legality of a MLM program. You will need to read people’s testimonials. What if on all the results you get it is only one person who is talking about the program? The first thing that will hit you is that the testimonials are doctored.

unique articlesPeople tent to trust a site where there are many people with varying views. A blog with many comments would be considered to be popular but what if all the comments were from the same person? You will straight away know the blog is phony.

The same applies when it comes to search engine ranking, Google expects unique articles to point to your site. As links with different anchor text point to your blog from unique content, Google will consider that as quality, genuine and natural link building.

As for duplicate content, search engines will most likely ignore most of your content and links. Reason been that they are articles posted by the same person even though they are from different websites. According to google, the quality of a site is determined by different websites linking back.

Therefore, make certain that every article you post is unique from the other. Posting unique articles on your blog then sharing duplicate content on web 2.0 pages and article sites is been counterproductive.

Case Study on the importance of unique articles:

There are online marketers who claim that both duplicate and unique content work the same. But this case study proved on the contrary.

Two sites targeting the same keyword where picked to see which one will rank higher and faster. So as to get the results quickly, a long tail keyword that is easy to rank for was targeted on both sites.

On each site, a unique and well drafted post was published using the same long tail keyword phrase. To determine which strategy was better, duplicate or unique articles; on site A duplicate content was used to build back links.

While on site B, only unique articles where distributed. Since both sites where created using wordpress, they were both indexed and ranked immediately.

The outcome revealed without a shadow of a doubt that it is far much better to use unique articles than duplicate content to market your site. Within a day, site B that used unique content was indexed on the 1st page of Google.

Two weeks later site A that used duplicate content was still appearing on page 15 of Google search result with no signs of moving forward. Both sites were measured using the same long tail keyword phrase.

Summary: Moving forward in this New Year, you now more than ever need to work on providing fresh and unique content. This was demonstrated when late last year Google again updated their algorithm with a new update name Google fresh.

Therefore, as you generate content on your site make sure the articles are unique. The same should apply for articles that you post on other sites with the aim of building backlinks.

If you have a different opinion or agree with me on this topic, post your comments on the section provided below. Also feel free to share this unique article using the social icons displaying on the left of this blog.

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