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Online Work From Home Business Top Guidelines

Online Work From Home Business Top Guidelines

The secret to overcoming the current hard economic squeeze is by starting an online work from home business. The internet has truly revolutionized the way of doing business. People are slowly but gradually discovering that white color jobs are offering them a very raw deal.

Time is money and that is the one thing that your employer has lots of. This is by buying your time and from that making money. Imagine you had your own business and you had employed 10 people to work for you. If each one of them was working 8 hours it would mean that your business is doing 80 hours plus your 8 hours each day.

Considering that a day has 24 hours; this simply means that by the end of each day you will have done work that could ideally take you 3 ½ days to achieve. Talk of working smart!

This would be the case if you opened a small business somewhere in your locality. From this article you will see that you can even do much more if you started an online work from home venture. With availability of the internet, the globe has become a small village. People from all walks of life are now able to connect and conduct business from the comfort of their homes.

In the near future, any business that will not be online will become obsolete. The beauty of it all is that to start an online work from home business is very easy and affordable. Unlike setting up an offline business where you have to think of paying high rent for office space, pay for overheads and the like, with online work at home you will incur very little expenses.

Note: Some people will make you think that you can start a home business online without investing anything. When it comes to business and making money online there is nothing for free. You have to be ready to work very hard and invest time and cash in order to generate an income online.

Here is a step by step guideline on how you can launch your own online work from home business and earn money.

Step 1: Identify a need: As long as we are on earth, there will always be issues that need to be addressed. All you need is to observe your environment and you will discover a need that needs to be met.

I also believe that all of us are unique in our own way, therefore we all have talents or things we are good at. If you can offer people solutions on the things you know then you will make money. It does not matter what you have to offer, you will be surprised that out there someone is looking for that information, product or service.

Addressing people’s needs should be the foundation of any online home based business. People have so many unanswered questions thus if you come to their rescue they will easily give you their wallets to keep.

Step 2. Study your target niche: Once you have identified a niche to target and their preferences, you need to study your target audience. Online work from home business is about having

1. The right knowledge

2. Implementing what you have learned

3. Using the right tools

The first thing you need to learn about your target audience when it comes to online business is the keywords they use when surfing the internet. Some of the tools you can use to identify the right keywords to target include:

a) Google Keyword External Tool (Free)

b) Google Hot Trends (Free)

c) Google Insight (Free)

d) Keyword Winner (Paid wordpress plugin)

Keyword phrase research is so vital since it will help you to rank on search engine result pages. Over 90% of traffic generated on the internet is through search engines. Therefore, ranking high is very critical in ensuring you get web presence while doing online work from home business.

It is advisable that you target commonly searched for keywords that have medium or low competition. This way you will rank faster and generate traffic. There are two sets of keywords; that are primary or main keywords and secondary keywords.

After you have identified your niche keywords you are ready for the next step.

step 3. Launch a blog or website: A blog or a website is what you use to capture your target audience. Read more on how to create a blog from home. Keywords help in buying a domain name; purchase a domain that includes your main targeted keyword phrase.

Another aspect to look at when creating a blog is design. The appearance of your blog is determined by the theme you pick. A site you can visit to pick unique and professional Premium WordPress Templates is Theme Junkie.

The more you keep people on your blog the more income you will generate. Hence take your time to come up with a professional and attractive blog design.

online work from homeContent is the engine that drives the internet. That is why we started this article by telling you to first identify a need in your niche and study your audience. This will assist you to come up with content thus attract visitors.

Researching will help you to come up and offer workable solutions to you niche audience. The more you keep updating your blog with fresh, exciting and educative content the more you becoming an authority in you niche.

In view of what has been taking place in the cyberspace, online work from home business bloggers need to regularly update their sites. Just the other day, Google algorithm was updated twice and very many sites were affected. First it was Google Panda Update that targeted sites that use black hat strategies to rank high and yet offered worthless content.

Then shortly after, there was Google Fresh that aimed to give more preference to new content. This shows how you must be ready to generate web content regularly and use white hat strategies as an online work from home entrepreneur.

Step 4. Marketing: Apart from keyword research, which helps you in generating organic traffic, there are other online marketing strategies that you need to implement. One of them is social media marketing which of late has taken the internet by storm.

Sites like facebook, twitter, LinkedIn and now Google Plus have taken e-marketing by storm. A good case scenario that demonstrates the power of social media is the presidency of Barack Obama. Also recently, the revolution of the Arab world was brought about by social media networking.

Other strategies to add to your online marketing arsenal include forum marketing, article marketing, guest posting, reciprocal linking, video marketing, press release, email marketing and so on. To get more tips on these online work from home marketing strategies, click on the category link called Online Marketing.

Conclusion: There are several ways to approach online money making such as online home based jobs like data entry, paid surveys and so forth but the best tactic to work online is through blogging.

I recommend you think of creating a blog and share your expertise. As you publish articles regularly you will gain online presence and cut a niche for yourself from home.

If you have something you want to add to this post feel free to do so by posting your comment or opinion in the section provided below. You can also share this article with your friends using the social icons appearing on the left of this post.

On Site Optimization In Terms Of Webpage Keyword Usage

On Site Optimization In Terms Of Webpage Keyword Usage

We all know how important it is to do proper ground work in terms of keywords as pertaining to on site optimization. As you add fresh content on your blog or edit your existing pages you have to seriously take into account web page optimization.

It is good when your whole site or home page is ranking high, but did you know that on site optimization also involves ranking of your individual pages? Every page created on your site should be seen as an avenue of attracting more traffic to your site.

Ideally, on site optimization is determined by several things such as

a. Keyword Usage

b. Link building

c. Website code tweaking

d. Content management among others

All these factors are aimed at making sure engine spiders find, index and rank your website/blog in their search results. The challenging aspect about on site optimization is that you have to take two issues into account. These are; Ensuring search engines know what your site is all about and proving informative and interesting content that add value to your readership.

Remember, your visitors are the ones who will be buying your products and services not search engines.

Now, let us go straight to the reason why this article is been published. You can challenge me on this, but it is thought that search engines e.g Google use about 200 parameters in their algorithm formula. This is why SEO experts advise that you use several SEO techniques in order to get the best results.

On this write up, we shall discuss on one of these on site optimization factors that determine a site’s rankings on search engines. Keyword usage is undeniably one of the most talked about elements in regards to search engine optimization.

Here is how to use keywords in on site optimization:

Keyword research: You would better spend an entire month researching to make certain that you choose the right keyword to target on your site. The choice of keywords determines the domain name purchase and overall on site optimization.

With a paid wordpress plugin tool like Keyword winner, you will have an easy time choosing keywords to target in your individual pages. The tool gives you varying keyword options showing you the number of searches and competition level for each keyword phrase.

There is also a word press SEO plugin called WordPress SEO that allows you to see how you have optimized your page. Another plugin to use is All In One SEO pack.

How to pick keywords: There are two types of keywords

1. Short tail keywords

2. Long tail keywords.

Short tail keywords contain one or two words while long tail keywords contain 3 or more words.

It is not advisable to optimize your site or page to rank for a single keyword. Normally, when people are browsing the internet they enter long phrases. For instance, if you are searching for a job on the internet you will not enter the word “job” in the search box. Rather, you will enter the type of job you are looking for e.g legit online jobs on data entry or volunteer jobs in Red Cross.

As you implement on site optimization, use phrases that address your target audience specific queries. It will not help to keep mentioning the word job in your content since it is ambiguous. Most people who will be searching for a job will want a particular job. Therefore get to know what they are entering in the search box and optimize your content using those words.

Let us assume by chance you rank for a single word like job. This does not guarantee you will make money online since most of the traffic you will generate will be untargeted. In short, the best on site optimization strategy is targeting long tail keyword phrases.

on site optimizationWhere to place your keywords: The next step after picking the right keywords is how to position your keywords. Early we stated that it is imperative that you use your targeted keyword phrase when buying a domain name. This will help in your overall site ranking.

It is recommended that you target different keywords that are related to your site on every web page you create. What is the point of using the same keyword phrase on all your pages while there are other keywords that your individual pages can rank on? For more traffic you need to rank in as many relevant keywords as possible.

Title – One element of a web page is the title and here is the first place you should add your keyword. The title is what appears on search engine result pages that people can click on to get to your site. Title is also what is used to name a page that one is on while browsing the net.

In order to optimize your title, you need to place your keyword at the beginning or middle. There is a limit to the words that search engine pick and if your keywords appear at the end of your title, engine bots might miss out your keywords thus affecting your rankings (70 characters is the recommended length on a page title).

Body – The other place to add your keywords is within the body of your article. This is where the word keyword density comes into play. To date, SEO experts debate on the right keyword density to use. In my opinion the best practice is to put your audience first.

Try not to concentrate too much on keyword usage when it comes to on site optimization. Your priority should be to generate valuable content and where it is applicable you can add your targeted keyword phrases. This will help you to avoid keyword stuffing.

Page URL – Every page you create on your site has a URL and this again is a place to add your keywords. If you use wordpress, you will note that the words used in the title become your page URL with hyphen added between the words.

This makes your page URL long and thus it is advisable to make it short. Remove some of the words but make sure it is descriptive and includes your targeted keyword phrase.

Note: Bloggers using wordpress should install the plugin called WordPress SEO to measure their onpage keyword density among other SEO parameters.

Optimizing images: So as to generate organic traffic through on site optimization you need to apply different tactics. One of the ways of driving traffic to your site is through ranking for images.

Search engine robots cannot read images and thus the reason you need to use text to describe them. Every time you load a picture on your site you need to give it a title tag, alternate tag (where you enter your targeted keyword phrase), description tag and a link.

Images offer you a perfect opportunity of onsite optimization, in that you can add links that point to other pages within your site. Therefore, in the field provided for adding a link you can include a link page that is related to the image.

Summary: On site optimization is a combination of many things, thus do not put too much emphasis on one SEO strategy at the expense of the other tactics. Apart from on page SEO, you need to consider off site strategies like link building.

To maximize on keyword usage, you need to tactfully phrase your sentences. This is because search engines also look at the words surrounding your keywords in order to establish your site main topic.

If you concur with me or disagree, you can post your comment in the section appearing beneath. To get latest updates posted on this blog, enter your email address in the section provided below or on the side bar.

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