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How To Approach Article Submission In Google Eyes

How To Approach Article Submission In Google Eyes

Many online marketers really profited from article submission, this was until Google Panda came calling. The change in algorithm has seen many sites drop in search engine ranking and in the process losing lots of traffic.

A category of sites that has really faced the wrath of search engine algorithm update has been article submission sites. In turn, webmasters and bloggers using article directories to promote their sites have been wondering where to go now.

If you are still not with me this far, let me rewind the clock for you. Things were OK for article directories until the beginning of December 2011 when Google released Panda update.

One of the website that was adversely affected was Ezine Articles. The number of articles that where been submitted to this site where in thousands.

Many online marketers used Ezine Articles to attract direct traffic and get backlinks. This is to suggest that with Ezine Articles been hit by the update, internet marketers also felt the pitch.




For years now, article submission had been the source of building link popularity and thus boosting website ranking. With your articles ranking high on search engine, you were also guaranteed of direct and targeted traffic.

As we speak things have changed, many articles that used to rank high are now nowhere to be seen within search results. Article writing that was the backbone of web marketing, now seems to have been removed in the equation.

But let us pose for a while and try and examine where the problem started. When article marketing was first introduced to the internet, marketers used these sites appropriately.

The main intention of article submission was to offer readers with a source of rich and educative content. In addition, the article sites where intended to provide webmasters a place to get articles to post on their sites.

In exchange the webmasters were to give credit to the person who actually published the article by picking the article’s resource box. In article marketing this is what is also known as syndication.

With time some marketers started misusing the article directory sites to their own benefit. Most articles where not up to standard with marketers spinning and submitting unreadable content.

This they did all in an aim of gaining backlinks and in the process failing to add value to readers. Black hat marketing strategist took advantage of article submission and from there the writing was on the wall. Search engines (led by Google) had to do something to bring this to an end otherwise they would lose their visitors and in the process their advertising revenue.

It is true that users borne some of blame, but the group with the greatest responsibility were the article directory owners. They should have put in place strict measures to ensure users posted only high quality content.

To add insult to injury, article submission sites increased their advertisement space all in the name of increasing their affiliate and adsense revenue.

Where do all these events place you as an internet marketer? Do you subtract article submission to your array of online marketing arsenals? Or do you need to consider where to submit articles?

It goes without saying that article marketing is still one of the best and most powerful means of website or blog marketing. Therefore, you cannot say that you will stop using article directories to generate online traffic.

Looking back to the good old days before things got out of hand, webmasters and bloggers really did benefit from article directories. In those early days, bloggers used to command a huge fan base through article directory sites. The volume of traffic from article submission in those days was in the thousands.

For article marketing to rise from the ashes, online marketers will have to rethink their strategies. Ask yourself, what made readers consider article sites as the source of rich content in the first place?

The answers to this question are simple

–          To gather information regarding their area of interest.

–          Readers could have been following you as a person to hear what you have to say about certain issues

–          To be updated on current events taking place in their niche

In the above scenarios one thing remains constant, as a blogger or webmasters you have to be ready to continuously feed your audience with content. This calls for regular article writing and more importantly updating your website or blog frequently.

Carrying all that load of coming up with content can be a daunting task for some marketers. But that does not mean you starve your target audience. That is why article marketing sites still remain vital as far as content generation is concerned.

Article sites are a rich source of getting content to place on your site. Hence, offer your readers content from other writers by syndicating articles. But make sure the content is of high quality and makes sense to readers.

article submission

With these in mind, how do you expect to post bogus write ups and hope that webmasters will re-publish your articles on their sites?

It is high time article marketers ran away from submitting low quality articles. Take advantage of the fact that webmasters need to outsource for captivating content.

For your content to be noticed by publishers you have to submit articles that add value. That was the case when article marketing was first introduced as an online promotion strategy.

Bloggers would rush to article directory sites and browse for content that would meet the needs of their target audience and syndicate them on their blogs. Since the rule was and is to give credit to the owner of the article, article marketers would build quality backlinks and generate direct traffic.

On the other hand, people re-publishing content would offer their readers with fresh content. As you can see, there is a symbiotic relationship where both webmasters/bloggers and articles writers are both beneficiaries.

A look at most article directories indicates that they have learned from their earlier mistake. Today, sites like Street Articles, Article Base, Isnare and Buzzle have stringent rules of article submission.

Gone are the days when an article of 250 words would be approved automatically. Nowadays, most article submitting sites only approve articles with 400 words and above. Others go as high as 600 words and above.

This is an indication that article marketing is still a force of internet marketing to be reckoned with. It means that having your articles approved will get you more backlinks than ever before.

Why? Most people are lazy when it comes to writing articles therefore when you step up your article marketing campaign and follow the new rules you will be ahead on 95% of web marketers.

Thanks to Google for finding a way to tame wayward web advertisers. Gone are the days when crappy articles would show up in search engine results. This is both to the benefit of webmasters and internet browsers.

Below are strategies you can use as an article marketer to boost your site traffic:

1: Start generating insightful and educative content that will be beneficial to your target audience.

2: Avoid adding high pitched marketing messages in your articles. Ideally, articles should be a source of quality information and not an opportunity to talk about your products or services.

3: Use narratives and descriptions to make your articles more exciting to read.

4: Your articles should act as bait whereby you leave some unanswered questions in your articles.

5: Create a resource box with wordings that will make readers see that following your links will offer answers to their unanswered questions.

6: Links within your bio box/resource box should take people to webpages that offer content related to your articles. Again, it is advisable that your articles offer answers to people unanswered queries.

Now that you know how to go about submitting articles, for there to be maximum effect you need to replicate the process over and over again.

Soon enough, readers and website owners will be lining up to read and re-publish your articles. Make certain you maintain a high standard of article creation to keep getting new fan base thus your content will go viral.

Summary: Article marketing is still a powerful tool of generating targeted traffic. Submit your articles to top article marketing directories and for sure your content will be syndicated.

With your articles going viral, you will stop depending on search engines alone to bring people to your site. Search engine organic traffic is good but direct traffic from article submission sites is much better since it’s more targeted.

I have noticed that people from article directories tend to spend more time on my site than visitors from search engines.

What is your experience with regards to search engine traffic and article submission websites? Which of the two sources have a lower bounce rate? Do you have an idea of where to submit articles and get better traffic?

Share with us your thoughts on the above by submitting in the comment section below.

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Home Affiliate Business Guidelines As You Work Online

Home Affiliate Business Guidelines As You Work Online

For those who are looking for legit and easy ways to generate money online in 2012, you have got to try affiliate business. There are many small online business entrepreneurs that have made it big online through affiliate sales. You too can become one of them if you observe the right guidelines.

Apart from affiliate business been affordable, it is easy to implement even from the comfort of your home. All you need is a computer and good internet connection.

Some of you may be asking; What is affiliate marketing?

This is the business of selling other people’s products for commissions. It means that you do not need to go through the hassle of producing your own products or services. You also avoid the trouble of dealing with after sales services which sometimes can be quite a headache.

With affiliate business all you do is send traffic to an affiliate site. Some affiliate companies like Revresponse pay you per lead while others like Clickbank pay you per sale.





So far it may sound like generating online income through affiliate marketing as an easy task, but am about to burst your bubble. Just like any other work online business, you need to have the right tools, skills and commitment in order to succeed in affiliate business.

On this write up, we shall see some guidelines that you need to adopt to bring in revenue from affiliate programs.

Create a website or blog: For you to thrive in any online home based business you need to have your own website or blog. A website acts like a one stop shop where you can promote many affiliate products on one platform.

When creating a blog or website make sure it has content for one particular niche. This will help you generate targeted visitors thus generate online leads and sales faster.

Once you have a niche site do not make the mistake of promoting unrelated products. There is no way you can create a site on how to work from home online and then promote cook books and expect to make affiliate sales. Make certain that your content is related to the affiliate business products you are selling on your site.

Learn the preferences of your target audience so as to sell products that will address their needs and wants. If you match your content and products to your target visitors you are good to go with affiliate business.

You also need to aggressively promote your site or blog. Placing adverts of your affiliate items strategically on your site does not mean you will succeed in home affiliate business. Generating targeted traffic is also very important.

Find the best techniques of marketing your site so as to generate affiliate sales. This you can do through pay per click advertising, search engine marketing and optimization, article marketing, email marketing video marketing and so on.

With high volume of traffic to your site you are guaranteed of making sales especially if your visitors are targeted. (Click here to learn the best ways of marketing on the internet).

Build an opt-in list: With a website or blog you can also create your own opt-in list. There are affiliate firms that are known to generate leads at the expense of their affiliates. But if you had your own subscriber list, you can periodically be sending them new affiliate products in the market and make money online.

Avoid affiliate companies that concentrate more on building a list rather than selling products.

Product knowledge: As you are doing affiliate business, you need to know all about the products you are promoting. Therefore, take time to read reviews and research on a product you intent to promote on your site.

This will help you when your visitors start asking you about a product or service you are advertising. If you ask me, you are better off trying out a product before you become an affiliate.

Product review: The beauty of trying out a product before you become an affiliate is that you can also come up with quality product reviews. Product reviews are very powerful when it comes to convincing customers to purchase a product.

It is even more powerful if you are considered an authority figure in your niche.

Home affiliate businessSell products that move: There is no point of selling affiliate items that do not move. You would be better off promoting one product that moves than selling many that do not produce sales.

Hence it is important when conducting home affiliate business to be selective. Place more emphasis on products that are up-to-date and are easy to sell.

Monitor affiliate sales: To ensure you promote product that sell it is imperative to track your affiliate traffic and sales. This will help you to know which products are moving and which ones are not.

On a site like Clickbank, you have an option to add a tracking code. This will help you to know which affiliate links are generating sales. In addition, you will learn the best strategic places within your site to position banners.

Work with top affiliate companies: The best way to approach this is by selling products from affiliate network sites. Network affiliate sites usually vet to make sure merchants only post quality products.

Some examples of top affiliate networks include Pay Dot Com, Affiliate Bot, Nanacast, Commission Junction and Click Bank.

Before you join any affiliate business, do some ground work by reading online reviews. By doing this, you may come across complaints that other affiliates have posted about a certain company thus make informed decisions.

Reading reviews also tell you of companies have been awarded for their exemplary performance like paying affiliates or producing quality products.

You can also get in touch with affiliates of a company you intent to work with and learn how the affiliate program is operated and how the commissions are paid out.

Another way to determine a good affiliate company is how much the merchant is willing to pay affiliates. The finest affiliate companies pay their affiliates well and allow affiliates to bargain for even better commission rates.

Share your experiences with different affiliate companies in the comment section below.

Promotional tools: Advertising is an important aspect of affiliate business. There is no point of working will a company where you as the affiliate have to come up with your own adverting material.

Affiliate firms need to have a website that has promotional tools like email marketing messages, landing pages, banners, articles, videos and so forth. The promotional tools also need to be attractive and designed in a professional manner.

For example, affiliate business works well if the affiliate firm you are working with has attractive banners of different sizes and colors. This will help you in picking the best banner that will blend with your blog design and theme.

Subscribe to product updates: Keeping yourself abreast with what is happening in your niche is very critical. Apart from sharing fresh content, you also need to know the new affiliate products that are featuring in your niche.

New products mostly are more up-to-date and thus tend to move faster. Therefore, subscribe to news in your affiliate company to learn of the latest products in the market.

Summary: Affiliate business is one of the best strategies of making money on the internet from home. But you need to have the right skills on how to move sales.

Picking affiliate products and uploading ads on your site does not guarantee you will make sales online. You also need to how to promote your affiliate links by aggressively marketing your site.

It is also important to join affiliate companies with good track records, programs and products. Some affiliate business firms can easily make you have negative views about affiliate marketing hence research before joining any.

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