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When it comes to web marketing the way you position your advertisements plays a pivotal role in the income you will earn online. Just the way marketers conduct offline advertising, it is imperative that you understand your website audience and know what they want to see and hear. The best way to achieve this is by wearing your customers’ shoes.
This write up is to help those webmasters and blogger who have monetized their blogs or websites and want to get high conversions from their online products. But before we get into how to convert online, it is good to state that the first thing you have bear in mind when it comes to online marketing is creating quality content. This is the first and most important element to earning a decent income as you work online.
There are some website owners who rush to add products even before they have traffic on their site. For effective web marketing, you need to focus more on attracting quality visitors and ensuring that you retain them on your blog. Viewer retention can only be achieved by offering insightful and useful content material.
Secondly, you have to share content on a specific niche that you have a passion for. This will help you always have something to publish on a regular bases and more so interesting to read. When choosing a niche to blog or write about, select a niche that has a wide range of topics to discuss about to make sure you do not run out of content to share. Apart from posting content, you need to optimize your articles for keywords that you want to rank on to help you generate organic traffic.
Now that we have established that you need to traffic to make sales online, lets us get into how best to place adverts that convert fast.
Banner Advertising: One of the most commonly used web marketing tools is banners. The power of banners is that they are images and we all know that the brain is easily captivated with pictures. Studies done by philologist have repeatedly shown that most people just scan through content but when you add images they tend to read the content. Apart from images making your site look attractive, they also play a major role when it comes to promoting your affiliate products.
It is critical that you choose the banners to place on your blog wisely especially when you are doing affiliate marketing. Target the banners that can easily draw the attention of your web audience thus clicking on them. The landing page of your affiliate site also need to have a good first impression and more so have rich content.
Position your banners on strategic places where your readers will easily see them. Some of the recommended places include at the top of your website. This is because it will be the first thing quests see when they come to your blog or website. The side tabs are also perfect places to post your banners. Website marketing experts recommend that you position your side bar on the left side of your site. This is because most people are right handed and hence tend to place their cursors on the right side when browsing.
To break the monotony when you are writing your blog post, it is advisable to use pictures and you can take this opportunity to upload banners adverts. Most readers like clicking on images and this means you will be able to drive traffic to your affiliate company and make sales. WordPress templates are perfect to use since you can float or position your banners on the left, center or right side of your content using a plugin called Ad Injection.
There is still much more to learn about banner advertising and on later publications we shall discuss in detail.
Text Link Advertising: Apart from hyper links helping you optimize your site for search engines and easy navigation of your site content, they also assist you in promoting and conversion of your online products. It is really disheartening for visitors to land on your pages and see links plaster all over your content. It is advisable to apply strategic positioning of links whenever you are advertising on your blog.
At least have 2 or 3 links within your page content. One link can point to your affiliate product using relevant anchor text. Another link can direct readers to another page within your site to make readers have an easy time navigating your blog pages. In addition, linking of pages helps search engine crawl your site and thus rank your pages. Remember to use relevant keyword phrases when you are hyper linking.
Google Adsence Placing: One of the easiest ways to make money at home is adding google adsence on your blog. Web marketing veterans recommend some simple and effective ways to benefit from this pay per click advertisements. Where you position adsence adverts determines greatly your income from google.
With google adsence you have an option of adding both text links and images. Again the top of your blog or website is advisable; be it adsence text links or banner images. This is so because that is the first thing that readers see when they come to your site, thus help you get more clicks.
It is also recommended that you add your adsence links or image banners within your page content. Using HTML, you can easily float your adverts to the top right or top left of your blog pages. Another strategic place to add your google adverts is on the side bar preferably at the top or at the middle.
Google also allow you to add links after very post, this can also contribute to you having more clicks hence make more cash working online.
After you have succeeded in web marketing, how you choose to monetize and advertise on your site will determine your work at home business conversion rate. Make certain that your content necessitate your target audience to take action be it buying a product or clicking on adverts. This does not mean you come up with high marketing pitched content, but rather offer more of educative material that seeks to solve issues facing people in your niche. This way when you ask your readers to follow a link they will easily do that.
When you provide informative content, you will eventually gain authority in your niche thus convert more sales. This means that you need to be patient and focused so as to flourish in work from home business.
Spark the interest of your readers by the way you manage your content and arrange your adverts. Get a friend or colleague to critic your site and if possible recommend what needs to be adjusted to improve your site’s first impression or overall appearance. This is because, the outlook of your website or blog will determine if your web marketing efforts will bare fruits worth talking about.
Something about doing business is that it is very volatile, today you are soaring high and the next day things come tumbling down. Therefore you need to have a backup plan, something else that will help you earn extra income even when your business goes down.
It could be you are a freelance worker and you have 2 main employers who hire your services. How sure are you they will always be there to give you jobs? With the current unstable economy, their businesses could face some difficulties thus drying up your well.
You could also be depending on your home based business, have you ever asked yourself what will happen to your income if things turn south.
Most online marketers will tell you the importance of not depending on one marketing channel. You could be relying so much on SEO only for your site traffic to be affected negatively by the constant search engine algorithm updates.
Just as it is advisable to have an array of internet marketing arsenals for your website, the same should apply when it comes to business, be it online or offline. Having several streams of income ensure that when things go bad on one side, money still keeps coming in from another angle.
In this publication you will learn some great offline and online business ideas that will help you earn extra income thus stay afloat in case of any eventuality. You can also take up any of the businesses below to be your main source of income, but make certain you also choose another 2 or 3 to ensure financial stability.
*Start a small business project: Every big business you see today was once an idea in someone’s mind. Hence, you should never despise small beginnings.
There is an African saying that goes “The mighty Oak tree was once a tiny seed that stuck to its roots”. There are many conventional businesses you can get involved in that will ensure you earn extra income even from the comfort of your home.
Try and look around your community and see what is lacking or what you can improve in terms of service delivery. It is important you pick a business that is not so tasking in that the business can run in your absence.
Any business you think about that can offer residual income is worth venturing into. Therefore, from the small cash you make from your main business, you can channel some of it to launching a small business.
Become a consultant: One of the easiest ways of earning passive and extra income is through offering consultancy services. All of us are good at something that is why you are able to get freelance jobs.
Have you ever thought of offering your expertise to small business entrepreneurs in your area? It could be you are an expert in web designing, why don’t you offer consultancy service to people in your locality.
This can prove to be a very rich source of generating extra income.
Launch a blog: One of the best ways of earning extra revenue is by starting a blog. As for me, this is my main source of income. Where I come from I see many lectures shuttling from one city to another giving lectures but with very little pay.
If only these lecturers could share want they know on a blog they would make more money than they could ever imagine.
There are over 4 billion people who can access the internet world wide; getting just a tiny fraction of these people to visit your blog would make you a millionaire overnight.
All you need to do is share your expertise on a blog by been helpful and solving people’s problems. Then you can add few adverts on your blog where people click and you make easy cash.
Once you blog becomes popular, you can also opt to sell advertising space and you will be surprised how many people and companies will line up to place adverts on your blog.
It does not matter what topic you want to share, believe it or not there is someone out there looking for what you have to offer. Do you want to share on how to use tooth picks or how to use a handkerchief? Someone is browsing the internet for that information as you read this post.
Become an affiliate marketer: Blogging business by itself is a source of multiple streams of income. Above we saw how blogging can help you generate revenue through advertising.
You can also make money blogging through selling affiliate products. This is a business where you earn a commission every time you sell other people’s products.
To be successful as an affiliate marketer you need to have a website or blog and be able to direct lots of traffic to your site.
Some affiliate programs are so good in that you can earn a residual income where you refer people to a service that requires them to pay a monthly subscription. An example of a site that offers residual income includes Revresponse.
The beauty of affiliate marketing is that you don’t have to worry about things like after sales service or overheads.
Network marketing: The internet is filled with network marketing business that can really make you lots of money. But you need to be careful before joining any Multi-Level Marketing (MLM) business because there are many scams out there.
The secret is to read as many reviews and visit online forums where these businesses are discussed to make sure your efforts are rewarded once you get started. In addition, get in touch with other people so as to hear what they have to say about any network marketing program you intend to join.
Some people make the mistake of joining so many network business programs thinking they will make more money. This type of business needs you to be consistent in one program and with time you will make all the money you want.
Examples of MLM businesses include World Ventures, Organo Gold, Amway, Forever Living and the list goes on.
If you have some free time in your hands then you simply have to try your hand in network marketing and make some extra income.
Write your own book: Are you an expert in a certain field? Then why don’t you come up with your own book.
You can also write your life story of how you got to where you are today and for sure there will be people interested to hear what you have to say. You never know, someone may be encouraged and motivated by your book.
Apart from helping you make extra income, writing a book can help build your profile for future projects or for branding purposes.
It is true getting someone to publish your book can be a tall order but if you consider the outcome and how much it can pay then it is worth a shot.
Create an eBook: This is a strategy that can work best if you are a blogger, freelance writer or a teacher. Considering the hassles of publishing a book, you can opt to go digital.
As a blogger, you can edit some of the articles you have written and put them in one e-book and sell for a few dollars. There are people who don’t like navigating through a blog for content and would rather have everything in place.
For you to reach these kinds of people you can create an eBook. While some people choose to sell their eBooks others offer them for free. This is a way of branding yourself and also a tactic of generating traffic to your website or blog.
There are simple ways of marketing your eBook other than placing it on your blog. You can advertise on Google Adwords, Facebook, Chitika among other site selling advertising space.
Be hired as a freelancer: I still don’t see how one can claim they lack employment. Right now there are employers out their looking for someone like you to hire.
Rather than wait for a job that seems to be taking forever, you can visit freelance network sites and look for an online freelance job. Some examples of sites offering freelance jobs include oDesk, Elance, vWorker, Uvocorp and Freelancer.
If you are already a freelancer, it is advisable that you work with more than one employer. This will cushion you in case something goes wrong and one of your employer runs out of business.
The secret is to slowly add to your clients and make sure the jobs are related to what you do. Don’t make the mistake of applying for any job you come across even if you think you can do it.
You need to work with employers that fit your timetable and don’t stress you out. Having multiple employers is good but if some of them prove to be a headache you are better off dropping them and looking for others.
Managing one client is good but if you want to earn extra income you better get more than one employer.
Create your own product: If you are looking to earn residua income for a long time then you have to think of creating your own product.
In most affiliate programs you are paid once and if you want to make more you have to keep on selling. The same applies if you are a freelancer; you offer your services and you are get paid once.
However, if you can create your own product you will continue getting paid many times over. It will make even more sense if what you are selling is a service.
For example, you are an expert in website designing; you can come up with a tutorial that helps people create their own websites with ease.
Check around and you’ll discover that there are people looking for what you have to offer. Seize that opportunity to earn extra cash.
Start a training course: Teaching people what you know is an easy way of generating extra income. For example, you are a successful blogger; you can share your skills and knowledge for a fee.
Training can be in many forms; you can start a school or organize a seminar or webinars where people pay for you to teach them. The beauty of training is that you can do it at home and still be earning extra income.
Conclusion: If you have read this article up to this point you will see why you have no excuse of saying that you are broke. There are numerous ways of earning extra money both online and offline.
If you are employed in a 9am to 5pm job, look at the above money making strategies and choose at least two you can be doing on part-time basis. You will be surprised that in two years time you may be the one offering people employment.
If you know of other streams of income kindly share with us by posting in the comment section provided below.
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Author: Stephen Kavita
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