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SEO Website Step By Step Marketing Guidelines

SEO Website Step By Step Marketing Guidelines

Any savvy online marketer knows that SEO website marketing is all about content. Actually, the common term in the online world is that content is king. Content can be in many forms and they include video clips, blogs, articles, micro-blogs, podcast, presentations, web pages, interviews and so forth.

In reality, SEO website marketing campaign is imperative if you are to make money on the internet. Research has shown that 95% of traffic on the internet is derived from search engines. The major engines to target in order to get organic traffic from include Google, Yahoo and Bing.

Creating quality and fresh content is a sure way of promoting your blog or website. Apart from ensuring your readership have a library of rich content, SEO website content creation helps you get natural backlinks and attract unique visitors.

But that is not all, even a site that is very attractive and has educative content needs some bit of promotion. This will ensure you reap the full benefits of working online in terms of publicizing your products and services.

Here are some simple but effective steps to SEO website promotion:




1. New product or service: You have just discovered a brand new affiliate product that is hitting the market in your niche; the first thing to do is to write a product review. Publish a new webpage that describes the products. It is an effective strategy of creating product awareness thus customers will know what they are purchasing.

Once you have the page that talks about your product in place, you need to make sure people know about its existence.

search engine optimization2. Publicize the page: To make sure that people in your niche know where to find the product, you need to do offline campaigns, SEO website promotions like press release, article marketing, video advertising, conducting interviews and the like.

You may ask, where do I get content to publish on my blog? The answer is simple, from your product affiliate page. This is where most online marketing gurus advise that you choose products that have quality landing pages. A landing page with useful content will ensure that you convert easily.

If publishing a press release is one of your SEO website advertising strategies, make certain you link it back to your web page with the relevant anchor text. The same applies to article marketing and video marketing.

3. Promotional blog: This will apply to work online individuals that have a website; it is crucial that you create a blog within your website. The reasons being that a blog is interactive and hence you will create a human feel that will assist you earn affiliate commissions.

In the case of a press release, on the particular day that the release is going public, you also need to have a blog about the product go live. This will greatly assist in SEO website advertising and thus attract organic traffic.

Note: A blog should be rich with informative content that will be educative to readers in a particular niche. But it is alright to once in a while post a blog that describes a product or service so as to let customers know the benefits they can get from buying the product.

Every time you publish a post about a product or service, it is good to be honest and discuss about its advantages and pros. These you will only be able to do if you use the product personally hence be a position to give a credible review.

In your blog make sure you link back to your affiliate product landing page so as to drive traffic and earn commissions. Also add widgets that will make your web page easy to share, this include twitter, facebook and LinkedIn widgets. These are mostly micro-blogging sites that also play a major role on SEO website promotion.

4. Email Marketing: This will relate to the work online marketers that have an opt-in list or newsletter subscribers. If you do not have one, it is imperative that you create your own email list since this can be like an ATM cash machine.

Once in a while when you have a good product, you can send out an email to your subscribers telling them about your product. Just to add, always tell your subscribers to forward the message to their contacts and you will be surprised most will do just that. This can cause a viral marketing effect thus help you earn income online fast.

People love discounts and getting the best bargains, therefore go for products or services that have coupons and special discounts. This way you will be able to offer your loyal subscribers with special offers. In addition, it will help you get new customers as your subscribers spread the word around about your offer.

Include social networking sites in your emails to make them easy to share thus boost your SEO website marketing and capture a wider market.

social media marketing5. Micro-blogging: Currently, it would be ignorant of any SEO website marketer to leave out social media marketing as a tool of advertising. Posting a review on an affiliate product on your LinkedIn account will help promote your product. Link back to your blog page since it will enhance your SEO website marketing. The same goes with social sites like facebook and twitter.

It is vital that you market your products and services to the right people. The advantage of social media sites is that people have grouped themselves, thus find the people in your niche and build relationships. Facebook, Twitter and LinkedIn are not the only social sites on the internet, there are so many niche social sites you can target and move your products.

Remember to read and follow the regulations in each social media site you join. This is because some products will work well for some sites while others will not.

6. Guest Blogging: If there is one powerful SEO website promotion strategy, it is definitely guest blogging. As an online marketer it is advisable to build relationships with top rated bloggers in your niche.

It will be of more value to you when an influential blogger allows you to post on his/her blog than getting thousand of backlinks from irrelevant sites. When you are guest blogging request to add a backlink and this will tremendously boost your SEO website promotion.

Guest blogging is one of the best ways to build your online credibility and eventually internet presence. An endorsement from a top rated individual in your niche will go a long way in making sure your products are accepted.

In case the product or service you are promoting is yours, then you can get some of the bloggers in your industry to write a review. You will be amazed just how effective that can be in terms of pushing sales online.

7. Paid Advertising: If you have a budget to market your product, then some of the best strategies include Pay per Click advertising and advertising on classified sites. Always remember to use relevant keywords to link back to your website. This will boost your SEO website promotion.

You can also buy advertising space on small advertising blogs and websites in your niche that are popular. Targeting to place your adverts on wide reaching newsletters can also increase your online affiliate sales.

As you have seen it only takes a single post on your blog to reach a wide range of potential audience. You can just alter the message a little bit and spread the message using social sites, article marketing and other notable avenues of SEO website marketing and you would generate lots of sales.

Make sure that your content is always engaging and call your readers to take action. This way you will cause a viral marketing effect and covert easily thereby your work online experience will be worthwhile.

Follow the links beneath and learn more techniques of SEO website advertising.

Analytic Metrics Guaranteeing Overall Site Performance

Analytic Metrics Guaranteeing Overall Site Performance

The first step towards starting a business on the internet is launching a website or blog. But most people are scared of taking this step because they wonder what to do next.

There are aspects like marketing and converting prospects to customers which can prove to be challenging to most webmasters. This is as a result of lack of knowledge especially to new site owners.

On this article we shall go into details on how you can make sure that your site performance is up to the required standards. You will learn of tools and the things you need to do order to better optimize your site, attract targeted traffic and more than anything boost your website performance.

Tools to install:

* RSS Feed: Most templates come with RSS feeds already installed. But in case you get one that doesn’t have RSS feed you should install one right away.




The work of the RSS is to inform people and sites of your updates in a structured manner. In addition, you can observe your site performance by monitoring your RSS feed activities.

RSS feeds also play a major role in marketing your site. With a good subscriber base, you can generate lots for traffic to your site through your RSS feeds.

Something that I have noted on my site is that traffic from my feeds is usually the best since the bounce rate is very low thus help increase conversion rate.

A site you can go to and create feeds for free is Feed Burner (Owned by Google). There are other alternative sites that offer even better feeds. This includes Postrank, Feedity, FeedBlitz, Mint, feedcat and feedStats.

With Feedburner, I’m also able to monitor visitor activities in terms of the pages they visit and how long they stay on my site.

Most RSS feed services come with a counter that shows the number of subscribers. It is advisable to hide this counter when your site is new. But once the number increases to about 500, you can upload the chicklet counter to help in social proofing.

* Site visitor analytics: There is no way you will improve your site performance if you are not tracking activities on your website or blog. Therefore, the first thing you should do once you launch a blog or website is to install a visitor analytic tool.

One of the analytic tools that comes to mind right away is Google Analytic (Free). But there are other visitor analytic tools you can use like Click Tale, Crazy Egg, Chart Beat, Woopra and Clicky.

It is recommended that you place your tracking code on all your web pages. The best place to position your tracking code is at the footer of your site.

Most webmasters concentrate on the number of hits they get in a day but there are other metrics that are even more important. This includes monitoring visitor loyalty, bounce rate, conversion rate and keywords bring traffic to your site.

All these are parameters to look at in order to improve your site performance. For example, monitoring keywords that are bringing traffic to your site will help you to better optimize your content.

improve performance of your site* Call to action tagging: What determines a site performance is the action that people take when they land on your site. Any webmaster or blogger would want his site visitors to leave comments, tweet, +1 or share his content.

First, you need to install social buttons on all your pages. If you are using wordpress for blogging, I recommend you try a plugin called Sharebar.

Secondly, you can use Google Analytic to monitor your social activities.

Call to action monitoring is vital since it helps you to forecast and know which kind of visitor is valuable to your site. This will ensure you target the right people to come to your site.

You might be wasting time generating traffic from search engines, yet your target audiences could be on facebook.

* Webmaster tools: This is another tool you are supposed to install on your site even before you get your first hit. Webmaster tools ideally track your site data, impressions, keywords and sites linking back to your pages.

If you want to know how search engines view your site you must install webmaster tools. Go to Google and Bing and open a webmaster account and begin tracking your site data.

Note: Webmaster tools are not perfect since the results they display are not accurate. You will gather more accurate reports from Analytic tools than webmaster tools.

site performance

Things to do:

1. Create a list of keywords to target: This is a basis SEO principle that all website have to adhere to. Before you set out to create your blog or website, list the keyword phrases you intent to rank for.

Measure how your site is performing in these keywords periodically by using tools such as Rank Checker (Free), Rank Tracker and Web CEO.

The advantage of planning on the keyword to target is that it will help you to create relevant webpages. Also you will avoid the issue of targeting one keyword too many times at the expense of other keywords.

Remember, the more keyword phrases you target the more search engine organic traffic you will drive to your site.

It is advisable that you seek to rank on keywords that have low to medium level of competition but still have high volume of traffic. Note that it is easier to rank for long tail keyword phrases since they have low competition.

Search engines get millions of queries every month on almost every topic you can think about. Therefore, use tools like Google Keyword Tool to determine the keywords to target.

2. Connect with other people in your niche: If you want to improve your site performance you cannot run away from connecting with the right people. Visit media outlets like facebook, twitter, blogs, forums and offline seminars and seek to link up with the top guys in your niche.

These top guys in your niche can really help boost your online presence and increase the value of your site. By following their activities you will learn new things to help boost your site performance and stay up-to-date with the events in your niche.

You have to come up with a strategy when seeking to connect with other people on the internet. Before you get to the top most guys, first form a connection with others who are on their way up.

Create a list starting from the top guys in your niche coming down. In your list, make sure you include all contact details such as emails, twitter accounts, facebook fan page, blogs and websites.

These connections will help you in building backlinks through guest blogging or just requesting tactfully for backlinks. With proper approach, you can also get this people to view your site and you just never know some of them may help you promote your site or become clients.

3. Design Compatibility with different browsers: An element that can really affect the performance of your site is loading time. The faster your site loads the better your site performance will be.

Considering that most people browse the internet using Internet Explorer, Firefox, Safari, Opera and Chrome, you can use a tool like Cross Browser Testing to check your site compatibility with different browsers.

These are tools that will test to see whether the layout of your site and images are attuned with different browsers.

4. Site Crawl Simulation: Something that you will discover that affects site ranking include things like broken links and error in coding.

These are errors that can be corrected once they are detected. Some of the tools you can use to find these errors include Website Clean Up and Xenu.

Apart from ensuring easy navigation for your site visitors, eliminating coding errors will help search engine to crawl your site content with ease.

5. Create an email list: One thing that most top bloggers and webmasters regret is failing to create an email list from the word, go. Therefore, rather than waiting until your site traffic has increased; start building your list immediately you launch a website or blog.

There are many ways of building a contact list; go through the email addresses you already have and pick the people who know you personally. It could be people you have influenced in one way or another or people who own you a favor.

On your site, make sure you also have an opt-in form where you can capture your prospects’ email addresses. For visitors to leave their contact details it advisable to offer them something in return, this can be in-form of a free eBook, newsletter or software.

You can also capture your visitors email addresses by installing an RSS feed on your site.

It is amazing how sending a single email to your list can greatly improve your site performance. This is especially so if you are trying to promote a new product, content or launching a new website.

6. Open social accounts: Going by resent SEO trends, social networking is going to contribute a great deal to a site overall performance.  If you thought social media is powerful, you are yet to see its full impact especially in online marketing.

Therefore, as a webmaster or blogger make sure you open accounts on at least these 4 social media sites:

Facebook

Twitter

LinkedIn

Google Plus

But for you to take full advantage of the internet resources related to social media marketing, you will also need to open accounts on other sites like:

YouTube

Quora

Flickr

Reddit

StumpleUpon

Technorati

Squidoo

Slide Share e.tc.

Remember the more sites you register in, the higher your online visibility will be. Set aside a budget to also do press releases to further spread the word around about your site existence.

On every site you register, take time to fill out all the necessary profile details about your site. Rather than copy pasting the same details in every profile, carefully draft different profile details for each site making sure you include different keyword phrases you want to rank for.

Most importantly, add a link pointing back to your site, this in the long run will help boost you SEO ranking and also generating referral traffic.

In addition, connect with the right people in your niche to make sure that your content finds ready audience. It is from your active participation in these social sites that you will improve your SEO ranking through social signals and thus increase your site awareness and performance.

A simple way of updating your social media account automatically is to interlink them. This will save you time of visiting each of these sites to update them.

Bonus tip: You need to periodically measure your site growth and the only way to do that is by setting targets. This is the only way of telling if you are making any progress.

Setting goals helps you to decide what needs to be tweaked thus improve your site performance. You cannot expect to succeed in online business or any other business for that matter without having clear and set targets.

Therefore, gauge your site performance on a regular basis. Have short (weekly or daily) and long terms (monthly or yearly) goals to help you measure your progress.

  • Some of the goals and targets you can set include
  • Tweets to post on daily or weekly basis
  • Number of articles you intend to read on a daily basis
  • Number of twitter followers you intent to have after a six months period
  • Number of people to have in your email opt-in list, or RSS feed in one year.
  • Number of site traffic you plan to attract to your site after six months
  • Number of posts you need to generate on a daily or weekly basis.

The secret to succeeding in making money through blogging or operating a website is through tracking the growth of your site.

Is there something you think has been left out in this article that would help in improving site performance? Kindly feel free to add it by posting in the comment section appearing below this post.

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Author: Stephen Kavita

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