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The focus of this blog has been more about handling technical stuff relating to internet marketing success. Today, it will be prudent to get into another area which is equally very critical in online business.
On one of the previous posts we saw that to be successful in online marketing you need to be equipped with knowledge and skills. Looking back at that article I discovered there are some things that were left out that needed to be addressed seriously.
The internet is like a vast forest and if you are not careful you can get lost in the thickets. If you happen to have read the history of Africans in the early days, you will discover they were hunters and gathers.
For the hunters and gathers to survive, they had to know their way around the forest. This meant knowing the hot spots to get the best catch and where to pick the best herbs.
Am sure you are now wondering where am heading with this story which to most of you is like telling a folk-tale. But before you click the close button by assuming you are on the wrong site, let me explain how all this folk-tale is related to internet marketing.
Am really proud of our fore fathers. One thing about the people who used to lived in the good old days is that they were hard working people. They took a lot of risks and if you were to give them a middle name, then it would be Determination.
Imagine venturing into the forest knowing very well there could a carnivore laying in wait. Amidst all these uncertainty, these guys succeed day after day to lay food on the table for their families.
They went as far as learning how to handle wild animals if they ever crossed paths. Today, people would jump out of their skin if they saw a harmless rodent in their garage. If you ask me, the internet is more dangerous than going to hunt in the forest.
If it is not spammers sending you bait to trap you in their schemes, it is google slapping your site for something you thought would get you a meal in terms of traffic and conversion.
To add insult to injury, your competitors are employing underhand tactics but search engines still rank them better than you though you are adhering to the SEO rules.
Someone begs to ask, is going grey or black the only way I will get a catch? Should I go and pick the catch in my neighbors trap to put food on my table?
So many questions remain unanswered. If you look at the current trends, there is no reprieve in this forest called internet. Today, you may discover the strategy to succeed in online marketing only to wake up the following day and discover things have totally taken a different direction.
For example, how do you explain this; you spend countless hours reading and implementing SEO techniques to help you rank on 1st page, only for Google to say that now people who don’t know a single thing about SEO will also rank as high.
The law of the jungle is simple, survival for the fittest. If you are the type to give up easily you better forget about doing business on the web. Let me go further to say; forget about doing any kind of business. You are better off getting a 9am – 5pm job where things are a little bit predictable.
With a job you are assured of your salary every end of the week or month. But in this jungle called internet, you can wake up one morning and find your site facing oblivion. If you think I’m joking, ask Ezine Articles or a paid link network site like Build My Ranking (BMR).
Something about life and business for that matter is that there are no guarantees. What works out today may not work tomorrow. Therefore, for you to be successful in online marketing you have to be ready to face all matter of circumstances.
George Patton put it so well when he said “Success is how high you bounce when you hit rock bottom”. How true that is; there are people when they fall down they remain there while others quickly dust themselves off and try again.
There is nothing permanent in this life, if you are facing a series of failures in web marketing, believe it or not, one day all that will come to a complete halt.
If you get a chance to talk to the top online marketers and listen to their success stories you will notice they all have some similar traits:
Apart from having the right tools and knowledge you also need to have the following:
1. Patience: There is nothing as important in online marketing success as having patience. This also applies to all other businesses be it online or offline.
The notion that things are a bit easier on this side of the digital world is completely misplaced. There are hundreds of online programs that promise heaven only for you to join them and discover it was all a hoax.
Think twice when you hear of an online program that promises to make you an overnight million. Get rich quick schemes are for those looking for short cuts in internet business.
Conducting business on the internet requires marketing and online marketing is about been patient.
Before you establish yourself online you need to slowly build your online presence step by step. Building a brand name calls for endurance until the time people start treating you as an expert and influencer.
Lack of patience will lead to taking short cuts which most of the time result to short lived success. The people who hold out may take a while to reach the summit but the day they get there the rewards will be worth it.
2. Consistency: If patience is to bear fruit, then you also need to be consistent. The touch and go syndrome is the worst to have in online marketing or business.
Something that you do over a long period of time tends to be engrained in your system. With time you become better and that is when you hear people calling you guru or expert.
Once you have chosen the online marketing strategies to use, it is advisable to remain consistent until you reap the rewards. The more you repeat a process the more you get noticed.
For example, writing one article and then seating back and hoping it will go viral is like living in a fantasy world. But the more articles you write and post in different directories the more backlinks you create and the wider your net will be cast to reach more audiences.
3. Never die spirit: You might be doing everything right and by the look of things, there seems to be no positive results. It is as this stage that some people thrown in the towel but for the successful online marketers they hold on.
Are you looking for online marketing success? DON”T GIVE UP. Marketing on the internet is not for the faint hearted hence be ready to go all the way until the nut cracks.
4. Thrive on challenges: People who do well in website promotion also have another trait, which is, they thrive more when challenges come their way.
The best way to horn your skills is facing and overcoming obstacles. There are times when you will of course fail but that should not be an excuse to give up.
Instead you should learn from the experience so that next time you face another or similar challenge you will know exactly what NOT to do.
5. Love what they do: I’m yet to meet a successful online marketer that does not love marketing. For me it gives me great pleasure to wake up every morning and attend to my work online site. Whether am making money or not, you will find me at my desk hard at work day in day out.
Passion is so imperative when it comes to doing business or marketing for that matter. If you do not love what you are doing, you will definitely bolt out when things take long to work or when the tough gets going.
Summary: The lines have been drawn and it is time we separated the boys from the men or girls from the women. Now that you have the technical knowhow and the skills required for online marketing success, ask yourself if you have the nerve to go all the way.
Going half way will mean getting lost in the forest full of thickets and uncertainties. Are you ready to rise up again when your site is de-indexed? Or hold on when it takes too long before your site to reach 1st page?
If the answer is YES! Then you are the right candidate for online marketing success.
Now you have no excuse, go out there and make it happen.
All the best!
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Feel free to also contribute on this topic by submitting your feedback or opinions in the comment section provided below.
Author: Stephen Kavita
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Promotional videos are one of the best and affordable means for home marketers to advertise their business. Videos have the power and ability to capture people’s attention more than any other media of communication.
Apart from helping to generate online sales leads, promotional videos can be used to teach the subconscious of your viewers thus help increase conversion rate.
On this write up, we shall look at some of the types of promotional videos small home based business entrepreneurs can utilize. Remember, the aim of any marketing strategy for a small online business should be to ensure
1. Quick Publication
2. Generate targeted online sales leads
Below are some of the promotional videos you can adopt to assist you market your niche business site or blog.
About you videos: This are usually clips that do well when they run for about 2 to 3 minutes. They are videos that talk about your business and what you have to offer.
You can use this type of video promotion to tell your target audience about yourself and what your area of expertise is. Normally, the video contain pictures of your products and maybe your location and in the background someone narrating.
The cost of producing these kinds of promotional videos entirely depends on your budget. You can hire the services of a professional videographer or you can do it for free. All you need to take into account when uploading is that you should include your keywords in your video description files for SEO purposes.
To ensure that your videos have a viral effect, make certain they are interesting and educative. Exciting videos will easily be re-tweeted and shared using social media sites.
Training videos: In most case, these videos use screen capture shot to show viewers step by step procedure of doing something. Training videos are informative and with them you can offer real value to your audience.
Since training videos are instruction based, they can take long depending on what is been demonstrated. There are clips are can go up to 30 minutes while others can be as short as 5 minutes. But experts in promotional videos recommended that you always keep your videos short so as not to lose your viewers. For a training video 7 to 15 minutes is good enough.
To make your video short, you can use some summarized text content before and after your video clip. Avoid using high pitched marketing phrases in a training video, which can spell disaster for your video.
Technical ability clips: These are videos that are used by software developers, building constructors, SEO experts to show their expertise. In essence, they demonstrate the superiority of a certain product or service and at the same time show how affordable it is.
Am sure you have seen commercials showing the performance of a car and the manufacturing process it went through. It could be a video introducing a new braking or suspension system. The aim of these kinds of promotional videos is to display superior ability that gives a firm a competitive edge and distinctiveness.
Demo promotional videos: These are somehow similar to technical ability videos. Demo promotional videos are mainly for products that make movements e.g. electrical, cars, toys and so on.
The best approach to these types of video clips is to make them short; 10 minutes is enough. To make them interesting, you can include someone at the background to narrate the demo.
As you demonstrate, it is important to focus more on the strength of your product and how it can bring value and offer workable solutions to your customers.
Sales page video clips: Many people when they hear of sales page, the thing that comes into mind are long high pitched text messages. But you can also produce the same using promotional videos clips.
These videos are action based where you expect your viewers to take a certain action after watching your video. This could be for your viewers to fill in a form, subscribe to your opt-in email list or purchase a product.
Just the way text landing pages are long, sales page video clips are equally long running from 7 to 20 minutes. But the recommended length should be 5 to 10 minutes. The secret here is to interrupt your videos with several calls to action.
Interview video clips: One of the best promotional videos is interview clips. This is especially so when it comes to online branding and building a web presence.
If you want to add a human element to your work online home business, then this is the way to go. Conducting interviews have a way of building credibility especially for service oriented businesses. Trust is so fundamental when it comes to doing business online and since interviews means showing your face; you will make some major strides.
Competition on the internet is quite stiff and therefore you need to look unique in order to stay on top. With a video of you interviewing a customer, you can easily distinguish your home business from your competitors.
Milestone videos: This is more effective when you have been in business for some time and you have won accolades or you have some satisfied customers. Here is where you get to showcase your achievements over a period of time.
If you have employees, you can have an event where you reward top performance. This helps you to bring the human element of your business in terms of appreciating your workforce.
The most that these kinds of clips can stretch should be 5 minutes. Always remember to keep them current, for example posting clips of you rewarding the employee of the year.
3rd party promotional videos: In case you want to generate killer online traffic, post a video of a legitimate testimonial shared by a satisfied client. Since a customers is a 3rd party to your business, his words can easily help you gain trust from your viewers.
It would be even more effective is the person talking of your business is a well known figure. Try and make your testimonials videos run for about 3 to 4 minutes.
Summary: Quality of promotional videos is paramount. You do not necessarily need the services of a professional, but with a good webcam you can produce quality clips.
Video sharing is more effective when you submit your promotional videos on various sites like MetaCafe, Vimeo, YouTube and so forth. Since most of these video directories sites have share button, they will help you in viral marketing.
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