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How To Promote Your Home Business Opportunity With Landing Pages

How To Promote Your Home Business Opportunity With Landing Pages

For people using free promotion strategies like search engine optimization to market their home business opportunity, they do not worry much when they do not convert. This may lead them to relax since they are not paying for visitors to come to their website or blog. But for those that use pay per click marketing they will definitely feel the pitch when they do not make online sales. However, both sets of marketers need to make money thus it goes without saying, to convert you need to work on your landing pages.

If you decide to design a convert page or work with a homepage as the landing page just remember the first impressions really matter a lot. It is advisable you choose wisely the images to use, the fonts, template, colors and more so the words. A good landing page is not a one day affair; you need to keep updating it bit by bit as you grow your home business opportunity. The big question is what does one need to change, do you keep redoing your whole home page or do you do it in bits?

In life it is said that experience is the best teacher, the same applies to online marketing. Depending on how your marketing campaign is getting along, you can decide when to do some changes and when not to. If your conversion rate is high then you can stick to your current home page before you make any changes. On the other hand, if you are not converting as expected the advisable thing is to alter your pages step by step. This will help you see what works and what doesn’t.

This is how you should work on improving your homepage, when you decide to change anything do it one step at a time. Make an alteration and wait for a couple of days to see how it works. This means for your online home business opportunity to be successful you need to be patient and strategic. As for the webmasters that have many converting pages they need to be well organized not to overlook some pages.

Some folks when they notice that they are not making any sales they make a mistake of doing away with their lading pages all together. The best thing to do is change things slightly and observe for a while, if after some several tweaking you do not convert then you can discard your landing page and come up with a fresh one.

The other element when it comes to creating pages that convert easily is being unique. There is no point of coming up with landing pages that people in your niche see all the time. It is highly recommended that you opt for landers that have different layouts, images, marketing pitches and designs. The secret to successful online marketing with home pages is to stand out from the rest.

Most people assume that you need to be an expert web designer to come up with catch pages but that is not the case. If you have cash to spend you can research and hire web designers that have a good track record to create landing pages for you. The secret of creating pages that convert is to ensure that you use quality and relevant images, great fonts and pay attention to details like grammar and spelling mistakes. Wear the shoes of your target audience and identify what would make them want to click on your affiliate links and thus view the product on offer.

Your call to action message should not sound like your competitors. The idea is to learn how to arrange your words different from the rest. There are some common phrases that almost all white hat and black hat marketers use and if you add the same words visitors may consider them as spam. Hence strive to be innovative in the way you present your marketing message campaigns.

Creating content that is creative is about doing it over and over again. Even the best book publishers did not just become good authors; in most cases they are guys who have spent years to perfect their art. We just like to look at what people have become or produced and forget to consider the things they went through to get to where they are today. The internet world is about providing content thus you need to keep on learning how to write so as to make your landing pages messages are catchy as possible.

To flourish in your online home business opportunity you need to look at what your competitors are doing and then come up with better strategies. The thing that is making most online marketers fail is that they do not take time to click on other peoples adverts. When you view marketing campaigns done by other advertisers it will broaden your focus and perspective thereby come up with much better home pages.

The best products to promote are the items you are using or the once that you are really interested in. This will give you a better overview of the product; hence have an easy time influencing your target audience to purchase the product. Marketing a product or service you actually consume helps you design a landing page that is convincing and unique since you will be writing a message from your own personal experience.

Putting everything into perspective is crucial, your home page or landing page is the key to making money online from home. If you think that your pages are not converting as you would wish them to you can make changes and run the page for some days. In case the changes do not work our right you can revert to your previous one or change something else. The secret is to give your pages time and identify what works and what does not.

You need to be ahead of your rivals and the best way to do that is by working hard and trying out new work online ideas. Once you keep at it, soon you will figure out the best approach thus outwit other marketers in your niche. Just remember that the online marketing world is dynamic and things keep changing all the time. Though you cannot satisfy the needs of all your blog visitors, you can try figure out what resonates with most people in your industry.

As you work from home online, try to be creative and versatile and for sure your home business opportunity will move to the next level sooner than later.

Free Business and Tech Magazines and eBooks

The Perfect Author Resource Box In Article Marketing

The Perfect Author Resource Box In Article Marketing

It really does not matter what you want to name it; be it bio box or author resource box, this is a component of article marketing that most online marketers have not taken full advantage of. In fact this little box has been a cause for hot debates in most internet marketing forums.

So what is an author resource box?

After you have drafted your article, there is usually a small box at the bottom of your article where you get to add 2 or 3 lines. Ideally, here is where you get to add marketing pitches to your website, blog or products. Additionally, this is where article marketers get a platform to build their online brands.

An author resource box is a great source of generating two kinds of traffic; these are Direct Traffic and Referral Traffic. (Keep reading the article to the end so as to fully understand these two types of traffic.)

Article directories are always in need of new and unique content. Therefore when you submit an article on any article directory the reward you get is adding backlinks in the author resource box. When you have links within your resource box, people will click on these links and you will get direct traffic.

It is always advisable that the links within your author bio box to lead readers to a place where they can find more insightful information. The more traffic you generate the higher the chances of converting those readers to sales leads.

On the other hand the same backlinks within your resource box help you to get ranked by search engines thus attract organic traffic or in other words referral traffic.

Determining a perfect Author Resource Box:

The ideal resource box is the one that calls your readers to take action. In most cases, the way you draft your resource box can determine if an article directory will accept your article or not. Furthermore, it can greatly affect your website or blog ranking.

Call to take action: It is a wonder how article marketers spend hours researching and coming up with an article only to add valueless content in the author resource box. An author box is actually the main reason that you went to all that work of drafting an article. Therefore, take full advantage of the author resource box to compel readers to visit your website or blog.

Here is an example of a not to have resource box:

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Though you want to get people to come to your site, the above way of writing a bio box is wrong. You need to make the content in your resource box look irresistible.

Here is a good resource box:

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The secret is to give your target audience a reason to want to build a relationship with you.

Relevancy: A good resource box is the one that is relevant to your article title, body of the article. The links you add in your author bio box should also point to websites/blogs that have content that is related to the article.

It would not be of any sense to submit an article about gardening and in the resource box put links pointing to a blog discussing issues pertaining to work online from home business. Miss-leading readers will only hurt your online credibility and thus lose online sales leads.

The same also applies to SEO, posting backlinks that are not related to the article in the name of getting SEO link juice is wrong. It will not take long before search engines note this and thus engine bots will start to devalue your links.

Deliver: A perfect resource box should be able to capture your target audience attention thereby necessitating them to click on your links for more information. In short, an article should deliver to its promise starting from the title, body and most importantly the content and links within the resource box.

Avoid Broken Links: It is also imperative to always make certain that the links within your resource box are functioning. Having backlinks that are working correctly will greatly boost your SEO value.

When you observe the above mentioned guidelines you can be sure to generate traffic. In addition you will boost your online reputation and this is will be from both customers and search engines.

Let us take a scenario where you have a blog about work from home opportunities but the article you have published is about how to maximize on blog SEO. The best way to draft your resource box would be to add two backlinks, one pointing to your blog and the other pointing to the particular page about Blog SEO.

Here goes:

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The above method is what is called text link. But the best mode of adding backlinks in the author resource box is using HTML. The above resource box would then look like this when you use HTML:

Prior to launching your blog you need to know some of the top10 blog SEO tactics. In addition, you can grab more valuable and insightful resources and strategies on how to work from home online.

Here is the code that help you to embed your links “<a href=””>anchor text</a>

Note: Anchor text are the keywords you intent your site to be embedded on. This should be keyword phrases you want to rank on when people search the internet.

Over the years article marketing has proved to be very powerful. This is mainly due to the fact that articles are basically about content generation. The internet is all about content and articles are the best modes of giving the internet data. The more content you have out there the more traffic you generate from your articles (direct traffic) and from search engines (referral traffic).

There is still more to learn in regards to drafting a perfect author resource box, therefore digest what has been shared today and join us tomorrow for more regarding the same topic.

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