List/Grid Daily Archives: 1:10 pm

Web Content Management – How To Write For The Web

Web Content Management – How To Write For The Web

Two things that you have to consider when coming up with web content for your blog are:

a. Your content should be friendly to search engines: Creating optimized content will ensure you get organic and targeted traffic. As you write for the web, the traffic you generate will help you make money with ease while working from home online.

b. Human beings need to understand what you have written: Remember search engines will not buy your products, but people will. Therefore, your web content needs to be readable to your target audience as well.

The use of plain language is a critical element of web content creation. Understand that both newbies and experts will be reading your content and you want to reach them all. Plain language means creating content that can easily be understood by all your readers.

Good content is where you try and meet the needs of your readers. This can be achieved through your blog titles, knowing geographical needs of an area you want to target or understanding the needs of a certain group of people e.g. profession, class or age.





To better understand your targeted audience you have to relate with them regularly by updating your web content. As you keep on blogging, you will start getting comments and it’s from these remarks that you can offer web content that addresses the needs of your readers.

Once you have known the needs of your target audience, publish your information in a timely, sensible and proper style. In addition, your web content should be objective, centered on integrity and more so meeting the needs of your respective target visitors.

How to know the needs of your target audience:

The day you will fully understand the needs of your blog visitors then making money online will be easy. Understanding your audience will help you in web content management thus making your blog useful.

The first thing before you create content you need to research.

Research:

Ask yourself these questions as you write for the web:

–          What are visitors looking for on your blog: Normally, best way to determine the articles to write about, is by publishing on a regular basis. As you update your blog, readers will begin sharing their opinions and it from that you will gather ideas on what to talk about.

A site like Yahoo answers can also go a long way in helping you know what people in your niche need. Remember the secret to working online is solving people’s problems. When you offer workable solutions then you will earn income from home with ease.

–          What is it they already know: You have to realize that the blog traffic you attract will be from different sources, locations and groups of people. Some will be savvy about what you are sharing while others may be newbies to your web content material.

Again from the comments shared on your blog content you will be able to gauge the type of visitors     that come to read your web content.

–          What is the level of your reader in terms of expertise: Every niche has some sort of expertise that one has got to have in order to get a market share. It is also vital that you learn the level of understanding of your target audience.

In some niche you may be forced to use professional terms since the audience may be very learned people. This is where use of jargon can come in handy; a good example is a niche to do with software programming.

How to implement web content creation:

1. Understand what you are discussing: As you are researching for web content to offer your readers, you need to first digest it and fully understand it. It would only confuse your readers if you publish content that you do not even understand.

The best practice of understanding your content is implementing what you write about. If you decide to talk about a certain work online marketing strategy like article writing, you need to write several articles before you can share convincingly about article writing.

There is a saying that goes “Practice makes perfect.” The more you do something the better position you are in to discuss about it.

2. Come up with content that meets your readers’ needs: Always seek to satisfy the needs of your readers as you write for the web. This is what will help you gain online reputation thus build an online brand name.

In every niche there is always a certain need that has not been met. In addition, there are new things that come up in every industry. Both these situations are an opportunity for you to address the needs within your area of business.

Therefore, you need to be up to date with what is happening in your niche. This you can achieve by subscribing to RSS Feeds, niche newsletters and following tweets of influential bloggers in your niche.

How to best organize your web content:

–          Talk from your heart: It is always advisable to choose a niche you are passionate about. Some people target certain niches just because they heard someone mention they can make more cash. This is the wrong approach.

web contentBlogging on issues you have expertise in and are passionate about will mean you keep creating web content even when you are not making money. In most cases, it may take time before you begin attracting good traffic. This goes to show if you select a niche you are NOT passionate about you will lose hope along the way.

–          Keep it short and to the point: The best practice of web content management is keeping it short. I have visited some blogs that have very long paragraphs and this is not recommended. Short paragraphs make it easy for your readers to scan through your content.

From the word go, readers need to know what your web content is all about. Therefore, as you draft short paragraphs make sure you go straight to the point. The use of bullets or writing in point form will also make it easier for readers to scan through your content.

–          Avoid use of jargon words: You need to realize that some of your readers may not get what you are talking about if you use difficult words. Write in plain language that can be both understood by rookies and veterans in your niche.

As earlier mentioned sometimes you may need to use some jargons depending on your niche. For example, if your target audiences are doctors, you may be required to use certain terms that only doctors understand.

–          Use links leading to other web content on your blog: Sometimes you may be required to explain more and this is when it is advisable to link to other webpages within your blog content. When you link your blog content, your site will be user friendly and also help search engines crawl your content.

The easier it is for your target audience to navigate through your blog, the more you will succeed in reader retention. As all bloggers know, the more time people spend reading your web content the more likelihood of making an online sale.

–          Use relevant images: It can be quite boring for reader to scan through endless written content thus it is advisable to break the monotony. Remember that written content is the not the only way to disseminate information.

The other forms of blog content include videos, images, podcasts, tables and the like. When adding picture or videos within your text, it is best that they are relevant. For example, you cannot add latest fashion design images on a blog talking about farming or how to work online.

–          Come up with effective and relevant titles: The title of your web content plays a vital role in information management. Your blog headline is the first content that your readers and search engines will come across. The title determines if people will read your articles or not.

Take time to research on titles to use on your blog. In addition, ensure that your titles contain your targeted keyword phrases.

Summary: When you are writing for the web always use the rule of two. This means:

1. The first to words of your article title should define the web content in the body of your post.

2. By reading the first two sentences of your post one should know what your article is all about.

3. Your first two paragraphs should contain the best content of your blog post.


Alternative Web Business Marketing Techniques Other Than SEO

Alternative Web Business Marketing Techniques Other Than SEO

Never have I ever seen such panic in my online business life before. When google started releasing their SEO algorithm updates, things become thick in the web business marketing world.

Webmasters and bloggers went on a rampage to redesign and re-strategize their marketing approach. These entire craze was in an effort to remedy the drop in SEO ranking.

If you didn’t know, Penguin and Panda showed no respect as the updates hit both small and big time sites. As things stand, do not celebrate just yet, you may be the next one in line.

Time and time again, we have told you to take full control of your blog. This you do by purchasing your own domain name and web hosting. Your business will never reach its full potential if you run around the internet with free blogs such as blogspot.

The same also applies to internet marketing; do not place all your eggs in one basket called SEO. Yes! Traffic from Google is high and if you optimize well you will attracted unique visitors. But you need to ask yourself, what happens if today the Google axe came calling?





Before it was Panda and Penguin, the next spider or is it animal, google will call its update you may not be so lucky. Rather than running around the internet like a headless chicken, it is time you traffic proof your site.

I’m sorry I may be appearing to be hard on you but the truth has to be told sometimes the hard way. I once heard a politician say “There are only 3 things that are definite and cannot be hidden for long, the sun, the moon and the Truth”.

Going by recent events in the SEO web business marketing arena, anyone can wake on day and find their site nowhere in the google ranking. This reminds me, some years back an online acquaintance told me that he does not bother with SEO and I thought he was losing out.

Today, when I look back he sure had a point. I have not lost my ranking yet but on the flipside I’m not guaranteed of top ranking either.

Maybe you got hit and succeed to recover, how sure are you that the next update won’t send you to the gutter once again. Rather than worrying about the next Google update, diversify your marketing options.

This over obsession about SEO in Google simply has to come to a halt. This does not imply you stop optimizing your content, keyword usage is great but it is even better to use other web business marketing techniques.

If you thought ranking on google is the only way to increase your online presence then you need to read on. It is the high time you took your online business to the next level of marketing. This is by incorporating other web marketing arsenals to your promotion strategies.

Below are some techniques that you can use to market your business as you seek to rank on search engines:

Posting comments: A simple and yet effective strategy of directing traffic to your site is leaving comments on relevant sites. The best way to know which site to post comments is by using a tool like Open Site Explorer.

Take a site that ranks top in your niche and get to know the sites that are linking back using the open site explorer. Visit these blogs and make sure you leave a comment or better still request to be a guest blogger.

The best blogs to leave a comment are those that have commentluv. Here your latest articles will be featured thus increase the chances of you funneling some traffic to your site.

Note: For you to improve your click through rate come up with juicy titles.

Guest Posting: If you do your groundwork well enough you will discover that within your niche there are blogs that generate good traffic. You can seek to funnel some of this traffic to your site.

Generating content regularly is not easy and some of these top bloggers would love to take a break from their keyboards. This is especially so if you can come up with an informative and quality article that can feature on their site as a guest post.

marketing on the web

The fact that a guest article contains a resource box where you include a link to your blog is an advantage to you in more than one way.

  1. As people read your article they will want to know more about you thus end up clicking on the links in the resource box. This will help you generate referral traffic.
  2. Guest blogging goes a long way in boosting your online reputation and presence. This is especially so if your article is featured on a top blog
  3. It helps build your online brand name.
  4. Since you have to include links pointing back to your site, it will help improve your SEO ranking. Make sure you use your target keywords as your anchor text.

I suggest you try going to sites such as Kissmetrics, My Blog Guest and Blogger Link Up where you can connect with guest blogging sites.

Increasing your opt-in list: One way of making sure that no google updates ever scares you is by creating an email list. With an email management site such as Aweber you will sure take you web business marketing to the next level of success.

The secret is to have an opt-in form on your site. You also have to make sure you include a call to action message telling your readers to subscribe to your list.

Note: The only way to ensure people agree to subscribe to your list is to share compelling and epic content, click here to read more on that. Show your readers that there is a lot to gain by joining your list and traffic will stop becoming an issue to you.

Connecting with other people in your niche: The number one place to build online relationships is on social sites. Any online entrepreneur who does not have an account on facebook, twitter, linkedin, google plus and now Pinterest is missing a great opportunity to market their web business.

You can also link up with like minded people on forum sites such as Warrior Forum. Other top sites that offer free web business promotion opportunities include IBO Toolbox.

Ideally, forum sites allow you to add a signature where readers can click and head to your site to know more about you and what you do.

Offering your expert advice on sites like Yahoo Answers and All Experts can go a long way to increase your site presence and traffic.

Article Marketing: Here we are not talking about using software to spam the internet with unreadable and crappy articles. If you didn’t know, the Penguin update was the last nail in the coffin for spammy articles.

A site such as Ezine Articles to date is struggling to regain its former SEO glory with little success.

The right approach to marketing your internet business using article directories is to first forget about spamming. Generate high quality articles with a good word count: 600 words and above is good.

Then post your articles on top rated article directories. This way you will get your article syndicated on authority blogs and websites.

market on the internet

As for those people who have money, it is recommended you do a press release. If you submit on a press release site like PRweb you can be sure your release will be syndicated on top rated sites.

It goes to show that publishing quality content is the secret of standing out thus generating traffic from different sources.

Offline Marketing: This is a strategy that receives the least attention online yet it is the most powerful means of marketing your business on the web.

If there is someone out there who has a strategy that can outwit Word-of-Mouth please share with us. Personally, I have been giving free blogging advice through seminars and workshops. As a result, direct traffic to my site has really improved.

If you can get people talking about your site you will never have goose pimples every time Google says they are about to release another SEO update. Generate content that address peoples’ problems and your site will be on peoples’ lips.

Other ways that fall under offline marketing include printing a business card, t-shirts or caps that have a link to your site. Just take a job round the park in the evening wearing a t-shirt with your website and you may just win some new visitors.

Every opportunity you get with the people you meet should be a chance to talk about your site. If someone asks you what you do, I hope you now know what to tell them.

Conclusion:

Engine spiders should not determine the direction that your online business takes. Focus on the preferences of your target audience by offering solutions and you will enjoy doing business on the web.

In any case, search engine bots will never become your customers. It is humans who will buy your products. Therefore, add a human feel to your content and your site visitors will be happy to deal with a real person.

If Google sends traffic your way that is OK but put more effort to market your web business using other advertising strategies.

If you have other strategies that entrepreneurs need to know about in order to promote their sites online kindly share in the comment section below.

Feel free to also share this blog post to other internet business entrepreneurs by clicking on the social sharing buttons displaying on the left.

This blog is dedicated to making sure you find the latest and optimum online marketing techniques. To start receiving updates from this blog as they are posted, enter your email address below.

You may also click here and subscribe to my RSS feed.

Do you want a stronger and long lasting business? Then you have come to the right place.

 

© 9951 Work Online At Home. All rights reserved. XHTML / CSS Valid.
Proudly designed by Theme Junkie.
Real Time Web Analytics