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Targeted Web Traffic vs High Volume Untargeted Traffic

Targeted Web Traffic vs High Volume Untargeted Traffic

If you were given a choice between getting high volume of untargeted site traffic or low but targeted web traffic, which of the two would you opt for? From the articles that most people publish on their blogs, most bloggers would settle for high volume of traffic.

The thought that runs through most online marketers especially newbies, is that the more traffic one generates the higher the chances of generating online sales leads. This may be true to some extent, but it is good to ask yourself if the traffic you are generating is adding zeros on your check.

When the question of whether to get high targeted web traffic or just high volume of untargeted traffic was posed to a group of people, a big percentage opted for high volume traffic. Therefore, it came as a surprise when an expert on SEO said he worked to drop his organic search traffic. He was even more excited when his site organic leads dropped by 40%.

How would you celebrate when your traffic was going down? How is less search engine traffic better than high traffic?

Less Web traffic but targeted




On this article we shall see just how generating targeted web traffic is the best strategy for people who want to learn how to work online and make money.

A look at advertising campaigns on Google Adwords indicates how people would pay millions of dollars to get targeted web traffic. There are some keywords where marketers pay up to $50 per click. Would you pay that much if you are not going to get your return on investment? Of course not.

There is an aspect of online business called Bounce Rate that most webmasters really ignore. Bounce rate signifies the duration that visitors spend on your site. The more your website or blog retain visitors the more money you are going to make online.

The sites that generate more income are the ones that have a low bounce rate. Therefore, sometimes it can be more beneficial to your work from home blog when you have less traffic. The same applies when you have less search engine leads.

But the question is; when is less search engine traffic good for online business?

You can be directing a lot of traffic to your blog but it would not be profitable if you are generating the wrong kind of traffic. It is better to attract less online leads that are targeted.

getting targeted web traffic

To give you a scenario, you have a blog that seeks to sell affiliate products that are related to generating income from home. It would be counterproductive to target web traffic from keywords that are not related to income generation.

Though you can work hard and rank for very competitive and high value key phrases, if the key terms are not relevant to your niche then you can expect to have a high bounce rate. The measure of online marketing success is not increased organic traffic but rather attracting targeted web traffic.

Of all the traffic generation techniques, search engine optimization is definitely the best. But organic traffic can turn out to be ineffective if you just generate any kind of traffic at whatever cost. An important question you have to ask yourself before starting your SEO campaign is; who is your target?

targeted web trafficYou have to synchronize your web content with the keyword phrases you are seeking to rank on. It is possible to be the best in search engine ranking but end up making very little cash online. What is the point of generating high volume traffic and then report low sales volume?

It can be quite frustrating when lots of people are calling in about your products but no one is buying. This is what will happen if you seek to rank on keywords that are not related to your niche blog. Earlier we mentioned about a blog on how to generate income from home; it would be of no value for such a niche blog to target a keyword like online games.

Though this is a high ranking keyword, you cannot expert to generate any money with that term for a blog on making money. Hence, as you work on generating organic traffic you need to factor in important optimization guidelines like how to attract targeted web traffic.

For you to get top rated and targeted web traffic for a blog about earning income online from home, you should seek to rank for phrases like work from home, home based business, work at home online jobs, working online and so on.

If you are seeking to make money online try and avoid using terms like “free”, “ideas”, “advice” e.t.c. This may be high ranking key terms but not from people who are ready to spend money.

It would be preferable to spend half your time online determining the right keywords that would generate targeted web traffic which converts. In short, settle for keyword phrases that attract high end visitors.

Summary: The most important element of increasing your conversion rate is not traffic quantity but rather quality of traffic. Instead of spending a lot of time seeking to rank on low quality keywords, work online to optimize your blog to rank for targeted web traffic.

For you to make serious money online, you need to target serious people that are ready to spend serious money. Remember to also have quality content and products that offer serious and workable solutions.

Search engine optimization is a vital marketing tool if only webmasters use the right approach. Evaluate your approach to SEO and make sure your strategy only attracts targeted web traffic from today onwards.

Google Advertising Revenue vs Search Organic Traffic

Google Advertising Revenue vs Search Organic Traffic

If you ask me, google has done a lot when it comes to improving user experience. Apart from offering online markers avenue to promote their products and services through google advertising channels like Adwords, their search formula has been able to get rid of spammers.

But when you look on the other hand there is much they have done to really do away with crappy content. These same spammers have amassed a lot of cash and they are the ones able to afford google advertising.

How many times have you clicked on a google advertisement only to find the site has nothing to offer? The worst part is that some of the keywords that these useless sites feature on are very high paying keywords.

As we speak, this is no rumor anymore, google has update their algorithm to measure sites’ ad-to-content ratio. In short, it means more sites with quality content may hit the sand box once again.

The sad part is that the people google is seeking to remove from their search result already made their cash and now they are using google advertising channels to rick in more dollars.




Why is Google so concerned with changing their algorithm and they are doing nothing to regulate their google advertising platform? Is it that their agenda is to make money and only appear to be doing something by constantly pulling down legit small online business entrepreneurs?

It is true that crappy content needs to be removed from search results, but it should not be done at the expense of hard working business people. Google needs to find ways of only dealing with spammers and leave small online home based businesses to thrive.

google advertising revenueFor google to prove that they are not only out to make money from their google advertising avenues; they should also work on getting rid of people promoting sites with useless content. As they keep announcing their algorithm updates to take care of certain type of content, the same should apply to advertising.

Otherwise, it is counterproductive for google to do everything possible to remove useless content in their search results only for the same sites to reappear in their google Adwords.

Allow me to pose a challenge to google; here are your updates over since 2009.

2009 “Vince” update

2010 “Mayday” update

2011-02-24 “Panda” update

2011-05-10 “Panda 2.1” update

2011-06-16 “Panda 2.2” update

2011-07-23 “Panda 2.3” update

2011-08-12 “Panda 2.4” update

2011-09-27 “Panda 2.5” update

Can google now show us what they have done since 2009 to regulate the type of ads been shown to internet browsers.

What is your take on this topic? Share your views in the comment section provided below.

But one thing that google has really done is to try and deliver rich and relevant content. They may not be 100% perfect but to some extent they have gotten rid of crappy content in their search results to some extent. With some many algorithm updates you would expect so.

It is now high time google shows the world that they are not all about money. They should not concentrate too much on search formula and forget to deal with their google advertising docket.

Latest financial report indicates that in Google’s revenue, about 97% is from google advertising. Could this be a sign that google is only there to make money from their advertising programs? Let us hope not!

google adwords advertising

Check out these figures, from a keyword like “insurance” cost per click is $54.91 while for a keyword like loans cost per click is $44.28. Do you think a small time business person can afford to pay search rates?

The big firms are the ones who are not feeling the change in algorithm updates. Most of them have resulted to forgetting SEO marketing and are now more than every capitalizing on google advertising.

On the other hand, small home based businesses have been completely kicked out of the equation. Cost of google advertising is out of their reach and the only source of marketing their sites, SEO, is also slowing becoming a mirage.

Google needs to remember that it is these small business people who got them to the top. Right now only big companies and those people who made money from spamming and ranking high are dominating google advertising. Why? They make enough money to last them a century of google Adwords advertising.

You may be thinking that am the only one raising this issue, but there are many others just like me. Aaron Wall posted an article titled “Forget About SEO”. He was advising online marketers that the only way to maintain web presence is through google Adwords.

David Jackson also retracted from an article he wrote showing how Google has endeavored to ensure internet browser got relevant and quality content. Read his article titled “Is Google’s Advertising Destroying the Sanctity of Search Results?

Then there was Stephen Dow of NeatSpeak Solution who published a write up with the heading “Google Panda: Hurting SEO and Search results For Increased Ad Revenues”.

Google’s move to improve search marketing is noble I must say, but on they need to slow down and rethink their strategy. The more SEO experts, webmasters and bloggers keep on complaining, the more they get the company into a quagmire.

Sooner rather than later, other search engines will take advantage of these complaints to capitalize and overthrow Google from the pedestal they are sitting on now. We have seen big firm that looked untouchable come down and google is no exception.

It is sad that while sites; some of them with top quality content lose online revenue due to the latest Panda update, google advertising recorded even better results. What is google doing to reinstate the sites with rich content back to top ranking?

Conclusion: In the 90’s search engine optimization was the one thing that helped small blog to get to the top. One example is a site like 2createawebsite that belongs to Lisa Irby. But today, getting top ranking is like trying to sell sweaters in the desert.

All is not lost, even when you see big websites like Build My Rank, SEO Link Monster and Authority Link Network been de-indexed, you have a chance to rank high on Google.

The reason that these sites were hit is because they became too popular and thus fell in Google site review box. There are still other similar sites sitting pretty on Google search results. This is an indication that Google algorithm is not all knowing as they would like you to think.

The secret is simple, generate rich content and try to get quality backlinks to your site. What Google is trying to do is punish big websites thus provide a level playing field.

As a small online business entrepreneur, you have the opportunity to turn the tables and rank high. Therefore, get to work and give your target audience and Google what they want.

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