List/Grid Daily Archives: 1:08 pm

Blog Design For Business Bloggers That Guarantee Call To Action

Blog Design For Business Bloggers That Guarantee Call To Action

The ambiance of a hotel room greatly determines whether you are going to enjoy your stay or come back another time. Our surrounding really matter and thus you should apply the same principle when choosing a blog design.

Make sure that from the first glance readers fill at home while on your blog. Make your visitors have confidence in your site by installing a professional blog design.

Today, there are user friendly templates that you can use without the help of a blog designer. As a business blogger you don’t need to worry about HTML coding, all you will focus on is generating quality content.

The main thing you want to achieve from a business blog is to make sales. Some of the elements that determine sales conversion include easy navigation, readability, call to action and blog design.

For those who have been following my blog, I’m sure you noticed that I haven’t update new content for 3 days now. This is because I have been working on a new template design for my blog.





Kindly submit your opinions in the comment section appearing below this article regarding the new design and let me know if you prefer this or the previous design.

I must admit that for a long time now I had been contemplating of changing my site design. If you thought it was touch and go, think again. My fear was that I would lose some of my visitors who would think they have landed on a different site.

Rebranding your business blog is not easy especially when you have high traffic. For a while your bounce rates may go up and thus you need to have a strategy of gradually moving to your new design.

Though I wanted to change my logo, I thought it prudent to maintain my logo for a while before I change it. Thereafter, when my visitors are used to the new design of my blog I can then get a new professional logo.

The other alternative of maintaining your site visitors is providing a link that allows them to view using the old design. The link can be available for a month as they get accustomed to the new look then you can remove the link to the old version.

Business bloggers are now and then re-branding their blogs and the main reason of doing this is to increase visitor activity. The way you design a blog determines the call of action by your blog visitors.

So, let as discuss some fundamental attributes of a perfect and professional blog design:

Choose your color theme: Depending on your niche you have to carefully choose the colors to have on your blog. Unless your blog is about fashion trends or children stuff it is advisable to work with 3 colors at most.

Make sure that the minute someone lands on your blog he/she can tell right away your dominant theme color. The best place to achieve this is on your header.

It is also imperative to pick colors that match since it will make your blog look organized. Selecting colors that don’t match will result in your site appearing too busy, thus have a negative impact to visitors.

Once you have chosen your theme colors ensure that you use them all the time even when you decide to change your blog design once again. This is what is called online branding.

Logo: A big percentage of blogs out there do not have a logo. Maybe it is because they are newbies or they are just ignorant of the fact that logos play an essential role in online business.

Again, the colors you choose matter when it comes to designing a logo. Pick the same colors as your template theme.

It is recommended you spend some money and get the services of a reputable and professional logo designer. A logo is something you intend to use for a long time thus it pays to have a quality logo design.

Work with a light background color: Readability is very critical if you are going to keep people on your site. Therefore, do not pick a pale background color since your content may not be legible to people with poor eyesight.

Some of the calming background colors to incorporate include white or soft white.

online brandingBuy a professional template: There are many free blog templates you can pick and still your site would look great. But for you to leave a lasting impression and improve your blog ambiance you are better off buying a professional blog design template.

Make certain that the once offering the template have a good support team to make sure you fully optimize your blog appearance. The template should also be SEO friendly and this is why most blog designers recommend wordpress templates.

A good template should also be user friendly where people with no experience in coding can easy work with.

It is therefore recommended you read reviews, checkout what top bloggers are using and visit forum sites that discuss blog template design so as to make the right choice.

Here are some of the recommended sites to purchase premium wordpress templates:

Ultimate Blogging Themes

Thesis

Lifestyle Theme

Theme Forest

Studio Press

buy customized themes

Pick easy to read font style: Another element you need to consider when designing a blog in terms of readability is font style.

It is recommended that you select one font style that you will use throughout your blog. Using different styles will make your site look disorganized and crowded thus will confuse readers.

Personally I love Tahoma but there are other font styles you can work with like Arial, Georgia and San-Serif just to mention few.

Adjust to the recommended font size: Pick a font size that can be read with people with a 20/20 vision.

The recommended body content size is 14 pixels. With this size your site visitors will find it easy to read your content. Furthermore, your call to action will be more effective since people can quickly get what you are telling them to do.

Did you know that font size also contribute to your online branding? Yes it does hence work with one font size and style.

Plugin installation: Any blog designer will attest to the fact that wordpress is the best for people seeking to blog for profit. The reason for this is because of one simple fact, availability of plugins.

Plugin are known to perform various task from automating your ad placement, increasing blog activity, improving SEO ranking, enabling social activity and monetizing your blog among other important functions.

I discovered while designing my blog that there was no page counter. Before, I would be forced to look for a website coder to get this done but all I did was to get a plugin and wow! My site has a page count.

Easy navigation: One of the ways to make people take action is to ensure they spend more time on your site. Apart from linking related pages, ensure that visitors can locate your menu within 3 seconds of landing on your blog.

As you consider the template to use, an attribute you seriously need to look at is ease of navigation. Choose a template that has a category bar appearing at the top preferably at the header.

Ad placement: The reason for creating a business blog is to make money hence advisement is a critical aspect to consider.

A good blog design should allow you to rotate and place advertisement at strategic positions. I recommended you try using Ad injection or upload Cranky Ads (both work with wordpress templates).

Read more about how to position your advertisements within your blog.

Bonus points:

Short paragraphs: When writing blog post use short sentences and paragraphs. This makes your content easy to read and digest. In addition, it improves your blog overall appeal.

Usually, people feel intimidated when they come across long paragraphs. Research has also shown that short paragraphs play a major role when it comes to visitor instruction intake.

If you want to be perceived as a friendly blogger try and work on your content structure and arrangement.

Hot introduction lines: The first words you use when starting your article count a great deal since they will determine if a visitor will read on or click the close button.

Therefore, as you work on having the best looking blog design, capture your target audience by publishing content that is interesting to read.

Use phrases that act as pick up lines where you give your readers no option but to read on.

Conclusion: Uploading a new template does not mean you are done. You have to keep on testing and tweaking to see what works best with your target audience.

Never stop researching for ways that would make your blog visitors increase their activity on your site. This is the only way you get your Return On Investment (ROI) especially to online entrepreneurs who blog for money.

My journey to improving your blog appearance and performance has just started.

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Author: Stephen Kavita

Pin Pinterest To Revolutionize Social Marketing Through Social Mentions

Pin Pinterest To Revolutionize Social Marketing Through Social Mentions

Just when we thought we are done with social media sites, another one which seems to be doing so well against all odds has joined the social media arena.

Going by the way people are talking, Pinterest is proving to be very popular with most folks. The word is, pinterest is dangerously addictive and if you are not careful you can easy waste all day on the site.

Time and time again, we have talked of how images pivotal role in online marketing. Both still and moving pictures have a unique way of communicating to audiences. The reason behind this fact is because there are some things that are better said in imagery than in text.

As we speak, pinterest has over 3 million subscribers who have registered through facebook alone and the number is increasing fast. Now employers have another mountain to climb, apart from blocking employees spending endless hours on facebook and twitter, they now have to find a way to prevent them from wasting more time on pinterest.

If you are not aware, Pinterest is a new social bookmarking site where users can “pin” (share) images collected from different websites. The images are arranged in different categories known as boards.




The power of social media is in the ability to connect with other like minded people. On this new site you can follow other people in your niche, distribute content, post comments and tag.

To crown it all, the people following you will get your updates immediately you update your profile. Another bonus of pinterest is the ability to share your pins on facebook, twitter and Google +.

In case your target audiences are the type of people who are moved by imagery, then you better head to pinterest right now and register an account. Though not so many people are register as of now, by the look of things many businesses will be rushing there to see if they can acquire new customers.

Experts who have profiled the behavioral patterns of the people on pinterest say that most people visiting the site are maybe about to get married thus searching for the perfect wedding dress, looking for a house to buy or searching for the latest fashion trends.

This is an indication that pinterest is a site that influences people to make decision on what to purchase. Hence, a captivating image will elicit clicks from potential customers who you can easy turn into loyal customers.

The power of pinterest pins is the ability to combine both sharing and visual content to capture your audience. Here is how pin pinterest works.

Reasons why Pinterest is important to online business promotion:

* Generate quality backlinks: This is what SEO experts are smiling about every time pin pinterest is mentioned. Anytime someone decides to pin an image from your site on their board, the link to your webpage is automatically picked.

This means that the people who will be clicking on the image that contains your link will be directed to your site. It also means that as people share the image, they will be spreading your link thus helping you to build your link popularity naturally and that’s what search engines love.

* Social mentions: The more interesting images you post on your board the high the chances that people will talk about your pins. With time you will have people discussing about your images and website on pinterest as well as facebook and twitter.

As you all know, search engines are moving towards ranking sites using social signals. Therefore, you need to rush to pinterest and post intriguing images that will increase your social mentions and it will not take long before you appear on page 1 of Google, Bing and Yahoo.

Note: If you want to know if people are pinning your content enter this in your browser: http://pinterest.com/source/yoursitename.com/ (replace “yoursitename” with your web address)

Branding: Are you trying to build an online brand name? Then you better head to pinterest this very minute. In case you have people on pinterest who adore your products, they will help you by pinning your images on pinterest.

It will not take long before you have a loyal fan base thus build a name for business and products.

Get online visibility: Google talks of leveling the playing field all the time but they need to pick a leaf from how pinterest does it. If you search for a phrase like mobile phones in the top search engines, you are more likely to see the big brands featuring on the first page.

That is different on pinterest since the search results keep rotating depending on what has been posted. This means that small home based business can find their products on the first page of pinterest.

Are you looking for new products, fashion trends and companies? Then the place to head is Pinterest. This is not the same on search engines since the big brands have dominated most of these top quality keywords.

I believe that there are small and upcoming brands that have new and better ideas but they get very little attention from search engines. But on pinterest where the results keep changing every time new pins are submitted boosts the probability of getting new products.

pin pinterest

Strategies of boosting your online visibility through Pin Pinterest:

1. Use large pictures: Unless pinterest change their site structure people who submit large images seem to be getting more audiences and re-pins. This is probably because huge or tall photos take up more space thus get noticed faster.

2. Create boards related to your niche: So as to attract the right crowed to your pins thus generate targeted traffic to your site, pin images that are relevant. Have different boards that touch on various topics relating to your industry.

For example, if your area of operation is online home based business, pin on topics that also relay information about how to work offline from home. If you have a site about marriage advice, you can also post picture about wedding gowns and so on.

3. Pin interesting stuff: The dominant element in pinterest is image. Therefore make sure your pictures are engaging, exciting and captivating.

People are generally drawn to images that touch their emotions, add some kind of value to their lives and relate to certain trends. If your images have connotations that relate to human basic needs which are happiness, wealth creation or wellness you will have harnessed 90% of pinterest.

4. Call to action: Since pinterest is all about images the only place to get people to take action is through your images titles. Your titles should sound something like this “How to get started in blogging” or “Guidelines on how to launch your business online”.

Make sure that your titles are descriptive to a point of engaging your target audience. You can also make your audience to ask questions by how to phrase your titles.

You will elicit more clicks and re-pins when you pin stuff that seem to benefit your audience. Try to find ways of making your viewers part of what you have posted by telling them what to do using your titles.

5. Optimizing your pin pinterest: The same way you need to optimize your image description file, you should do the same when pinning stuff on your board. Apart from adding keywords in your title, you should also include your keyword phrases in your description.

Here is where you need to be tactful by making sure you optimize your images. Hence, mention your targeted keyword phrases that relate to your pictures.

Note: Your description should be short, preferably not beyond 200 characters. It has been noted that a description which has these number of characters gets better ranking and is more likely to be re-pinned.

6. Include a Pinterest share button on your site: For those who know the value of social media and the viral marketing potential that come with it, have included facebook, twitter, LinkedIn among other social media buttons on their websites and blogs.

In that list of icons, you should also include a “Pin It” button. If you have a wordpress blog, already there are great plugins that can help incorporate the Pin It icon on your web pages.

By the way, even before you open an account on pinterest you can add the button and your visitors that already have accounts can be putting your content and products on their boards. That is the beauty of social media marketing, other people will help you to market your site and products.

7. Do unto others what you would what them to do unto you: This is a simple thing to do but very few people actually implement. People assume when you pin other folk’s stuff you are helping them. But did you know in order to get noticed you have promote other people’s stuff?

Therefore, tweet, follow, share, +1 and pin others work and they too will return the favor if not now in future.

Bonus: By adding links pointing to sites belonging to influencers will drive traffic to their site thus get to know about you and in the process they will also point back to you. The same applies to pinning and other social media sites.

8. Talk to your friends, colleagues, family and employees: The best way to go viral faster using pin pinterests is by getting the people you know to share your stuff.

Tell your friends, employees and family members to register an account on pinterest and then post your content on their boards. For it to be more effective, show them how to optimize their user profile details so as to connect with the right people.

Conclusion: It is obvious that social media is slowly but surely taking over the internet especially in the area of marketing.

Rather than putting all your eggs in one basket called SEO, which of late has become so frustrating; use social media marketing sites to promote your content and products. This is the best fall back plan in case a new search engine algorithm comes knocking at your door.

Now, apart from +1, tweeting and sharing you can also include pinning it. Get as many channels as possible for people to mention your social activity and you will take your business to the next level.

What are your views about this new kid in the block called Pinterest? Have you included it in your online marketing arsenals? Tell us how its working for you so far in the comment section provided below.

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Author: Stephen Kavita

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