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Top Marketing Strategies Ensuring Business Success

Top Marketing Strategies Ensuring Business Success

The success of your offline or online business is determined by the marketing strategies you adopt. You can have the best products and services but if no one knows of their existence then you won’t make any sales. guaranteeing

For you to succeed in business, marketing should always be at the back of your mind. On this write up we are going to see some of the best marketing strategies that will take your business to the next level.

Here are 10 marketing strategies and principles that top business entrepreneurs use:

1. Pricing: Research show that many firms compete to offer their customers the best deals in terms of prices. This in the process has lead to some companies to close shop due to making losses.

If you are starting your small business today, you would be better off competing to offer quality services in a unique way rather than offer competitive prices. This way you will stand out from the rest. The idea that low pricing results in higher sales volume is completely misplaced.





People appreciate high quality products and are ready to pay the cost. You cannot expect to come up with a unique and quality service and start selling it at a throw away price. This will confuse customers and they will lack confidence on what you are offering.

2. Inform rather than sell: One of the best marketing strategies is to educate. The more you inform your target audience the higher your retain visitors will be and the more online presence you will get.

It is better to share as much information on your products rather seeking to make more sales. Studies have proved that as you educate your customers, they are more likely to come back for other products you have to offer.

3. Communicate: The secret to business success is to constantly communicate to your target audience. This is what has made blogging one of the ideal online marketing strategies.

Blogs help you to relay information on a daily basis thus help you increase online sales leads. No matter the niche, business success is determined by the way you communicate and how you do it.

It does not signify that you have to be over cautious, but rather wear the shoes on your target audience as you communicate.

4. Incorporate different marketing strategies: Planning is critical when it comes to marketing your business. There are many good marketing strategies but it does not mean that you must use all of them.

It is advisable that you pick about 4 or 5 marketing tactics and implement them. The problem of using so many marketing strategies is that they will overwhelm you.

Work with few strategies that will capture your target audience and make certain you become the best in those tactics. There is no way you can be successful by been a jack of all trades.

Marketing is about been unique, consistent and relevant. Do not complicate your life by implementing all you read on the internet. It is better to have a decisive action plan and meticulously work through it. Marketing is about perfection in the few strategies you choose to work with.

5. Be Unique: If you want to get online presence, credibility and be considered an expert in your niche you have to be original and unique. When you are unique, you do not have to shout at the roof tops to generate traffic to your site.

You do not have to be 100% unique or original, just been 10% difference for your competitors is enough to thrust you in the lime-light.

6. Build relationships: Doing business is more about relationships than getting more customers. Relationships help you to get return visitors and more so ensure your business goes viral as people talk about your products and services.

marketing strategiesYou also need to work with like minded people; surround yourself with people of whom you share the same interest. You do not need to be in direct contact for you to learn from others, reading articles from top bloggers in your niche can push you to the next level of business success.

Comment on other blog posts and you will gradually form a bond with people in your niche. You just never know who will be reading your comments thus thrust you forward.

7. Be up-to-date with the latest marketing tactics and news: Today, the marketing arena has become so murky that marketers have to constantly stay up to date. Gone are the days when appearing on the first page of Google was like a walk in the park.

It is the high time that marketers used new marketing strategies. Some of the techniques that used to work before no longer apply in the business circles anymore. Currently, blogs and social media sites are dominating the cyberspace.

It was not long ago when online marketers were caught off guard with the Google Panda Updates.  According to speculations, next year there will be other major changes in the Google algorithms. That is why you need to keep yourself updated with the happenings in the online marketing arena.

Subscribe to marketing strategies RSS feeds and Google Alerts so that nothing every gets you unprepared. (To subscribe to more up-to-date marketing strategies enter your email address in the section provided on the right side bar.)

8. Network Marketing: If there is one industry that has produced most millionaires in the shortest time possible it is definitely Multilevel Marketing (MLM). Some experts may differ with this point, but am yet to see an industry that can match MLM.

The secret to succeeding in MLM is to find one reputable firm and run with it. This issue of focusing on many MLM companies is what has made most people think network marketing does not work.

9. SEO Traffic: There are many ways of marketing on the internet therefore you have to stop this over reliance on search engine organic traffic. Social media sites and article marketing directories also are a great source of online traffic.

SEO traffic is gradual and is dependent on many factors, hence work on other marketing strategies that increase your SEO value and you will kill two birds with one stone. For example; article marketing will help you build backlinks and at the same time generate direct traffic.

10. Thought pattern: To be successful in business you need to think positively. Come up with goals that will help you achieve success in whatever you are doing. Your dreams should not be afterthoughts but rather they should be the first thing you think about everyday you wake up.

Business success is about setting very high targets. Just as the adage goes, “Aim for the sun and you might hit a star”. Focus and commitment is the key to success.

Conclusion: The internet is a jungle and only the people who are tactful and dedicated will succeed. Whether you have a big or small money making business, your accomplishment will be determined by the marketing strategies you adopt and how you implement them.

What are your views about these marketing strategies? Feel free to share this article using the social buttons displaying on the left of this blog post.

Olympics Games 2012 In London Sends A Chilling Message To Entrepreneurs

Olympics Games 2012 In London Sends A Chilling Message To Entrepreneurs

This week saw the beginning of a journey to stardom for all participants of the London Olympic games 2012. The buildup to the Olympic Games has been intense with athletes pushing themselves to the limit.

Athletes are not the only ones who have been anticipating for the Games, fans from all walks of life have been talking of their favorite athletes who will turn up the heat.

Just like the soccer world cup, the Olympic Games are held after every 4 years. Great athletes from over 200 countries gather to showcase their talent in various disciplines.

This disciplines range from track, field and indoor events. African pride themselves of having dominated long and middle distance events on the tracks for a long time. In the London games they are expected to do the same.

Americans of the other hand are known for the short races but with Usain Bolt around the party is bound to be spoilt. But they still dominate the indoor games such as Basketball where they have been a powerhouse for years.





For a while let us go back in history and see when the first Olympic Games where held. This dates back to 1894 when the first Games where held in Greece. This was after the foundation of the International Olympic Committee (IOC).

The games have been held in several countries since then but London will be the first city to host the games three times since the inception of the games.

You may be wondering what’s up with me talking of the Olympic Games and yet my site is about online business. If you think I’m a guy crazy about sports you are not wrong.

Since childhood I have really loved sports with soccer being my best game. Though I cannot play soccer as I used to when I was younger, the games have shaped the way I do business.

As the world comes to a standstill to watch the games, what is there for business people to learn? The athletes will break sweat and push themselves to the limit. Let me ask you, is that the same thing you do with your business?

Entrepreneurs, is it the high time you picked a leaf from the young people who participate in the Olympic Games. Some of us approach business casually and hope money will rain down on us.

London gamesLet be burst your bubble, success does not just come; you have to go out of your way to get it.

Here are the lessons that every entrepreneur both online and offline should learn from the ongoing Olympics games:

a: Everybody will be watching: Billions of people from all walks of life will be tuned in to watch the games. Both the young and the old will be rooting in for their favorite athlete and hoping they will bring in at least a medal.

This fact cannot escape the minds of the athletes as they prepare to compete. Therefore, each competitor has to do their level best and win over even more fans. A win means hitting the paper headlines and the more people talk about you the better the victory.

You as a business person knows so well that the more fans you have the better your business will be. This calls for providing your audience with the best business model that offers solutions to their needs.

The better your products or services are the more customers will keep on coming and more importantly talk about you to others.

Do you want to go viral on blogs, social sites and forums? Then remember that customers are watching every move you make.

b: Have the right mindset: When the athletes are taking to the tracks they all are looking to cross the finish line first. But there is no way they can expect to win if they are not prepared.

With good preparation you will have confidence thus have the right mindset. Having confidence that you will emerge the win and you have not prepared is like giving yourself false hope.

For an athlete to be picked to represent their country they must have proved their worth. This means that they have trained for years to get to that level of success.

As a business person, be it offline or online business, you cannot expect to be a winner if you do not have the right mindset. You have to be prepared to take on the tides that come with doing business.

The notion that earning an income online is easy has blinded most people to rush into internet business. The result is that most of them bow out of the race when faced with the first small huddle.

You need to equip yourself with the right knowledge and tools when going into business. This will help you both mentally and physically.

Proper preparation ensures you build confidence which you will need when the going gets tough. For example, knowing that business takes time to build and that you are bound to come across challenges will help you to hold on until you achieve your goal.

c: Pay the price: During the London Olympic Games opening ceremony you could see athletes matching in with smiles on their faces. Though they looked quite at ease the price they had to pay to get to this world class stage was immense.

These athletes go through lots of pain during training. Sometime their dreams are broken when they get injuries, but they still find the energy to pick up themselves and start all over again.

The young men and women competing in the Olympic Games have what I call the never die mentality.

It is this same attitude that entrepreneurs need to possess too. When you get into business you will face some ups and downs but these obstacles are not supposed to break you. Instead use the challenges you encounter to build business muscles.

This reminds me when I loaded a template that had errors that brought down my site. At the time I was ranking very well on top search engines results. I simply refused to GIVE UP and had to start all over again.

It is this element of sticking to your guns that will help you become a successful entrepreneur. You will definitely hit a brick wall once or twice but that does not mean you throw in the towel.

Success is for those who hold up when they are hit hard. The failures you have gone through are set ups for a great and brighter future, be it in sports or business.

d: Set your eyes on the price: Usain Bolt is definitely the fastest runner in the 100 meters but that does not mean the other competitors in the same race are not eyeing the gold medal.

All competitors in all disciplines are eyeing the top podium place despite their earlier performance. This is because they hope to improve their performance in this world stage.

You just never know, the adrenaline at this stage may just push the athletes to beat all odds.

You too need to have the same attitude when doing business. Your target should be to be the best in what you do thus pick the top price. Aim for nothing else but to succeed in what you do.

Passion and believe in your capabilities are components that you need to make it big in the business world. Believe me; it is less crowded and cooler at the top.

e: You have to sacrifice: Apart from devoting time to train hard, athletes also deny themselves goodies that come with lifestyle.

Unlike many people who will pick a burger at the Kiosk on their way to the office, an athlete will follow a strict diet. This is because they have to sacrifice the good things in life to be winners.

You cannot expect to be a good runner if half of your time is spent hanging out with friends at clubs. In order to remain in top shape, Olympians are sometimes forced to disconnect from social life and concentrate on training.

This is the same attitude that a business person needs to have so as to succeed. If you decide that from 9am to 1pm is working time, don’t allow any kind of distraction.

Personally, my schedule is to make sure a write an article every morning. So as to focus I switch off my phone, email notification and facebook in order to concentrate.

This is not to suggest that you should never have fun, of course you can but after you have done your days work. It is good to play and make merry but not at the expense of your business.

Conclusion:

Don’t you find is amazing that to some athletes it only take 10 seconds to make millions? But what we fail to see is the money and hours these same Olympians put in training to become winners.

They hire the best mentors, trainers and managers so as to emerge the winners. Even though not all get to the podium, you will see them again hitting the tracks the following year after training even harder.

It is time entrepreneurs started having the same never die mentality. Connect to the right people who will mentor you to become a better business person. This also means pushing yourself to the limit until your business flourish.

As we sit to enjoy the 2012 London Olympic Games, know that those athletes did not get to that level by chance. They paid a dear price.

What do you think you need to do to take your business to the next level? Share your opinions in the comment section below.

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