List/Grid Monthly Archives: July 2015
The internet has completely revolutionized the way of doing business especially if you decide to do search engine optimization (SEO). Long gone are the days when tradition business was the norm, today you can start making money from home with ease.
Though micro-blogging seems to be stealing the show when it comes to internet marketing, you as a webmaster need to use social media sites to boost your back links. Even after you update your facebook wall or send tweets of your home business, you need to have a place that you will be sending your target audience.
Many people use the long route of making money by joining online business programs and spend all day on social sites promoting their web business links. It would be better you launch a blog or website and offer people quality content. Once you have gained online presence you can go ahead and monetize your web pages by publishing links directing people to your work online business programs.
So as to generate unique traffic to your site, one of the strategies is through SEO. As an online business person, if you choose to dismiss search engine optimization (SEO) as a way of internet marketing, you do so at your own risk.
This is what you need to have in mind; people browse the internet to look for content. Therefore, all you need to do is learn what people are searching for and make money from home by offering them the information they want.
It therefore becomes critical that online entrepreneurs figure out how to make the most of this essential tool of internet business marketing. Regardless of whether you run a massive or small home business, search engine optimization will assist you to generate quality online sales leads.
Some folks outsource for SEO services and that is alright if you have the money to spend. But remember that you need to do your research well so as to avoid being scammed off your cash. There are many con artists who claim that they can make your site rank in a few days, be very careful. Otherwise, SEO is something anyone can do from the comfort of their home. All you need is a computer, internet connection and a will to succeed.
To get a high placement on major search engines like Google and Yahoo takes time. You need to be patient and focused to appear on page 1 or 2 of search engines since that is where the money is.
Below are a few validated techniques associated with Search Engine Optimization.
Choose A Niche: Before you start a website you first need to identify which niche you want to target. Opt for an industry you know you are passionate about and that has a wide range of topics to discuss about.
From there, research and select the keyword phrases you want to target within the niche you have selected. Use tools like Keyword Checker or google Trends to see which keywords are searched for mostly in your niche and how competitive they are. Go for keywords that have high search volumes but low competition.
This will ensure you rank faster and thus generate more traffic quicker.
Internal Optimization: Once you have identified the keywords to target, you have to use the keywords within your website or blog. Add your key terms in your keyword and description META tags.
META Tags: Including a description and key-phrases to your blog META names is extremely important with regard to search engine optimization. This is the segment that informs engine Spiders what your blog is focused on.
Whenever you publish your description, make it brief and ensure you include your targeted keywords optimally. Again note: Think about your target viewers when picking which keywords to work with. The idea is to go for commonly searched phrases.
Web Page Content: To obtain a higher page positioning on search engines like Yahoo, Google and Bing content takes on a significant role. Each time you post stories on your blog make use of common keyword phrases ideally the once listed within your website description META tags and KEYWORD elements.
To avoid spamming use different keyword phrases on every page you publish.
That means, from the onset you have to choose your keywords meticulously ensuring they are being sought after by people in your industry. In addition, steer clear of keywords that are extremely competitive because it will take you a long time before you rank for them.
With regard to better SEO practices, make sure you work with textual content instead of pictures. Typically, the intelligent applications known as Spiders or Crawlers employed by engines like Yahoo and Google cannot read through images. But because images enhance your web page overall look, be sure to include alternate tags hence allowing Crawlers gather information and know what your images are about.
External Optimization: This is where you work towards making certain engines spiders/bots locate your site thus rank it. The way to do this is by submitting your web URL on other sites. Since sites like facebook, twitter, online business directories are crawled often, you can add your web links on these sites to boost your inbound links.
Link Building: Remember that the more links directed back to your web page the more important your website is regarded by engine crawlers therefore boosting your web page rating. But note, the more top quality links you have from sites in your industry the more effective your search engine optimization will be. Hence, make contact with webmasters with higher web page ranking and request them politely to link back to your blog or you request to be a guest blogger.
Another recommended technique of increase your link popularity while working online is through article submission. There are article directories like Go Article, Article Click, Buzzle and Ezine Articles where you can post write ups and in return get back links.
An additional technique for backlink building would be to provide high quality content on your site which is beneficial to your niche market audience. The more educative your data is the greater the probabilities of folks linking back to your blog.
The minute you learn the secrets you will never spend an extra cent hiring a search engine optimization (SEO) specialist to assist you generate organic traffic to your blog. Make the crucial step and with passage of time you too will become a real Search engine marketing specialist.
The world-wide-web has totally changed the ways of conducting business and I believe that this is for the better. This is will only be so to you if you make use of technology.
Follow the links below to harness more insights about online marketing.
|Free Business and Tech Magazines and eBooks|
If there is one thing that really occupies the minds on most bloggers is volume of traffic. But it is better to generate quality traffic than getting lots of traffic that does not add value.
One thing that you will note if you have a new site is that traffic fluctuates so much that it is hard to know if you are doing well or not. It can even get more frustrating if you but too much emphasis on monitoring the amount of traffic to your blog or website than content generation.
The recommended approach when you are starting a blog is to avoid looking at your statics after every minute. Since at the initial stages the traffic is low, this discourages most people and they may give up along the way. If you must analyze your traffic, rather than concentrate on the number of visitors, monitor the quality of traffic to your blog.
Every step you take towards getting quality traffic, you move closer to succeeding in blogging. Find ways of improving the quality of visitors to your blog; this can be through publishing quality content or enhancing your blog overall appearance.
How to monitor the quality of visitors to your blog
For a blog that has high volume of traffic you can track and study your progress on a daily basis. But for a new site, it is recommended that you monitor on a weekly or monthly basis. There are about five elements you need to study when monitoring your traffic statistics.
- Number of visitors
- Page Views
- Bounce Rate
- Time on site
- Returning visitors
As much as tracking the number of visitors per day, page views and unique visitors is good it does not really reflect your site performance. Especially in regards to getting quality traffic to your blog. There are days you will generate high traffic but that what you need to always look at is the quality of traffic.
Let us now go through these 5 elements of traffic analysis and how they contribute towards attracting quality traffic.
1. Number of visitors: This is the one stat that gives bloggers sleepless nights. It is the first thing bloggers look at when they are analyzing their blog traffic. Generally, it displays how many people have come to your blog on a daily basis and how many pages they have viewed in total.
The best tool to install and analyze your traffic is Google Analytics, then check out the section called Visitor loyalty. The loyalty section will show the percentage of visitors viewing your blog multiple times per month. It is advisable to gauge the percentage per month to see if you are making any progress or not.
How to increase number of visitors:
One of the best ways to improve your traffic is through search engine optimization. 95% of web traffic on the internet is generated by search engines. Take time to learn the skills and acquire the right tools that can help you in search engine traffic generation.
Click on the links above to read more on each of these online marketing strategies.
2. Page Views: This is also known us pages per visit. It signifies the number of webpages each visitor looks at while on your blog. Number of page views is a good pointer as far as generating quality traffic is concerned.
Therefore, the more pages a visitor views the better your blog performance. In most cases, you will note that most visitors view one page before they exit. Try and find ways to have an average of 2 page views for every visitor.
A good tool to use to track your page views is the Google Analytics. Again, if you look at the segment called Visitor Loyalty, you will gather all the information regarding the number of pages each visitor viewed.
Do not worry so much about visitors viewing one page since sometimes it is difficult to control that. Put more emphasis on analyzing quality of traffic and finding ways of improving those stats.
How to improve page views:
This is very simple to achieve though you need to give it some time before you can record any improvement. One of the best things to do is to link webpages that are related. This will also contribute to improving onpage optimization.
There is a good strategy of automating this process through the use of plugins. Two of the most recommended plugins to use include SEO Auto Links & Related Posts and SEO Smart Links. These are very powerful tools since they pick keyword phrases with your articles and hyperlink them to other related blog posts.
Links within blog posts help visitors to navigate through your blog with ease thus improving your bounce rate. Set the plugin to link to about four keywords per page and you will see a raise in quality traffic.
Remember, the more your pages views are per visitor; it signifies the more quality traffic you are generating.
3. Bounce Rate: Ideally, bounce rate shows the percentage of traffic that visit one page and then exit your site. Bounce rate is important since it displays your blog retention rate which also affect sales conversion rate.
Studies have shown that any bounce rate below 80% is good enough. But it is advisable to try and take it as low as possible. Bounce rate is affected by several factors which include the keywords that you are ranking on, sources of traffic and sometimes a spike in traffic.
How to improve bounce rate:
As mentioned before this can be quite challenging since sometimes search engines will rank you on irrelevant keywords. Furthermore, you have little control on the sources you generate traffic from and these sources can sometimes be wanting.
A strategy you can use to reduce bounce rate is ensuring ease of navigation. Make certain that your category section is easily accessible. Preferably, have two menu sections, one on your header section and another on your side bar at the middle or bottom.
Adding related posts after the end of every article is also a good tactic to improve your bounce rate. This encourages your visitors to click on the links and thus view more than one page. Also add a section showing popular posts to further boost and generate quality traffic.
When you observe on your blog traffic graph in given period of time, you will see the average time spent on your site. The longer the average time spend, the better your blog performance.
It is also imperative to study the finer details of your blog traffic. In most instances you will note that a bigger percentage of visitors spend less than 10 seconds on your blog. This can be worrying but you need not to. The reason being that it is sometimes difficult to control the time visitors spend on your site.
How to improve time on site:
The best way to improve time spend on your site is through publishing quality content. As you share insightful and educative articles, you will start seeing an improvement in quality traffic.
Secret to becoming a better writer is to keep practicing. All the good authors you read about today started out as armatures, but with time they have perfected the art of writing. Hence, you just need to get stared and as time passes you will see an improvement in your blogging skills.
In order to become an influencer in your niche, you also need to read widely. This will help you with material to offer your target audience. As you post valuable content then the quality of traffic will definitely go up.
In addition, the plugins we talked about (SEO Smart Link and SEO Auto Links) will help increase time on your site.
5. Returning Visitors: Improvement of bounce rate and quality of traffic has got a lot to do with return visitors. Reason for this is because return visitors know what your site is all about and how to navigate through your site.
To check out this statistics install Google Analytics and look at the percentage on new visitors. If your blog is new, usually the percentage of new visitors will be low. But as you begin ranking on search engines for your related keywords, you will see a raise in this statistics.
Note: To generate quality traffic from search engines it takes time, determination and patience. Therefore, give yourself time.
How to improve the number of return visitors:
The more valuable your content is the more you can expect to generate quality traffic and return visitors. Take time to learn the preferences of your target audience and thus address their needs and wants.
Identify the things that challenge people in your niche and get workable solutions. With time people in your niche will consider you an expert thus will always head back to your site when faced with a challenge.
Take time to respond promptly to all queries submitted on your comment section. This helps to add a personal touch to your blog thus encouraging return visitors.
Conclusion: Hope you have gotten something from this article on how to improve the quality of traffic to your blog. If you have a question, do not hesitate to post it in the comment section below.
Also feel free to share this article on twitter, facebook and other social sites thus help others on how to work from home online through blogging and attract quality traffic on the internet.
To be considered as being part of the popular blogs in your niche, you need to have a fan base. On this blog we have gone into depth sharing with you some of the best ways to generate blog traffic. But there are other aspects about traffic generation that we need to also discuss.
Normally, this are not the tactics that you will read or hear people talking about often, yet they are crucial in helping your blog share the same platform with other popular blogs.
Some of the blog traffic generation you read about every day includes guest blogging, forum marketing, social media marketing, video marketing, article marketing and many others. These strategies are critical in traffic generation but for you to join the league of popular blogs you need to up your game some more.
By taking your online marketing campaign a notch higher you will sure grow your blog faster. This is because very few people actually use these strategies that we are about to discuss.
Here are simple but very effective tactics to implement so as to grow your blog and be considered as being among the popular blogs in your niche.
1. Write reviews: Content creation is the main driving force of the internet. If you give the internet content then the reward you get is traffic. I hope you all know and are tapping into the power of article marketing and guest blogging. These are surely among the most powerful online marketing arsenals I know of.
But did you know that integrating your content with products can be a great way for channeling traffic to your blog? Yes it is!
Ideally, some of the products in your niche are popular and thus get a lot of traffic. This can be a chance for you to create content for such products. This strategy is also known as content integration promotion.
To share the platform with other popular blogs using this tactic, you need to tap into other people’s traffic. This can be achieved through guest blogging, creating content on membership sites and writing product reviews.
Two of these strategies are not being utilized and yet they are so powerful, these are writing product reviews and writing for membership sites.
Did you know that membership sites have too much in their hands; this means that they have little time to create unique content? For a membership site to remain relevant, content is KEY and this is where you come in.
Since traffic on membership sites is targeted, it can be an opportunity for you to join the popular blogs in your niche by writing for such sites. If your content is valuable you will get exposure thereby attract high volume of targeted blog traffic.
The other strategy is writing content for a popular product in your area of business. The idea is to come up with high quality content that product owners can offer to their customers as bonus. This will ensure you funnel online sales leads that are ready to spend to your blog.
2. Turn your blog content to eBooks: Did you know you can turn your content to eBooks for free and still post them on other sites for free? Yes you can!
Some of the sites you can go to and convert your blog content to eBooks include You Convertit and PDF Online. Once you have your eBooks ready you can submit them for free on sites like www.myebook.com or www.free –ebooks.net. These two sites are among the best eBook submission directories sites.
You can also post your eBooks on document sharing sites like Yudu.com, Issuu.com, Scribd.com, eSnips.com just to mention a few.
It is amazing how by just turning your articles and blog content to eBooks can make your blog join the league of popular blogs by increasing your traffic 5 times or more.
The secret about eBooks is that you get to add backlinks pointing to your homepage or to particular pages within your blog. This means increasing your blog SEO value thus organic traffic. You can also consider turning your content to videos, podcast or posts on internet forums in your niche.
3. Value content: This is the one thing that you cannot run away from if you want your blog to be considered to be among popular blogs. Blog writing is about planning and adding value both to readers and search engines.
Studies have shown that you can attract all the traffic on the internet, but without rich content you will never retain visitors on your blog. Bloggers who seek to constantly publish valuable content are the ones that appear on the podium of popular blogs.
You will never go wrong if you regularly submit content that is educative to your target audience. There are issues that face people in your niche thus if you step in to offer workable solutions then your blog will be popular.
4. Form your own online community: Anywhere that online marketing is mentioned, social media can never be left out. The sad part is that webmasters have not yet known how to make full use of social networking sites.
The best way to popularize your blog through social media sites is through building your own fan base or community. The secret is to link your blog to your social networking account. Then make sure that you respond to every comment that is shared about your post.
A simple but effective tactic of increasing your blog traffic is responding to every twitter conversation in your niche. In addition, respond to all your emails promptly (within 24 hours), join chat forums and make sure you add value to every person you converse with.
You need to be able to create a buzz from every blog post shared if you want your blog to be popular. Engaging your fans on sites like facebook, StumbleUpon, Twitter, Reddit, Delicious, Digg, Technocrati and instant messaging platforms like Google talk will guarantee your blog joins the league of top popular blogs in no time.
Note: For you to cause a buzz using your content you need to observe point number 3
5. Create traffic on demand: Creating a mailing list is one of the best techniques of generating blog traffic. If you center your efforts on increasing your email subscriber base, you can be rest assured that you will make money online.
The best way to direct traffic to specific places within your blog is through email marketing. That is why email marketing is referred to as an online ATM machine since you generate traffic on demand.
Just the other day you saw how many bad and popular blogs where hit with the Google panda updates. With a mailing list you can continue generating traffic on demand no matter the change in the search engines algorithms.
It even gets better, with just a subscriber base of about 500 people; you can use these same subscribers to invite others to join your email list. You can also link up with other people in your niche who have their own mailing list to promote each others’ products and content.
Some sites you can go to and promote your content on other people’s email list include List Swapper, Warrior Joint Ventures and Ads Swap Finder.
Summary: Content is KING
When I woke up this morning I had already decided on the topic to write about but something strange happened. I read a lot in order to come up with articles thus I’m forced do research by entering keywords in the google search box.
It then crossed my mind how Google has been going on and on about leveling the playing field as far as SEO is concerned. The research for my intended topic was diverted and I began researching on something else.
I wanted to see whether the results I got had websites that did not have any relation in terms of the keyword phrases I entered and if so, whether they were want I was searching for.
This was my finding, the search results were almost 90% related to what I was searching for and all the sites had used the same or relevant keywords within the content.
So, how is google going to rank sites that don’t care about SEO though they have great content?
This is the question that got my adrenaline running and thus the reason of writing this article. Many webmasters and web marketers are wondering whether keyword tools have become irrelevant and it’s only fair they know the truth.
The motivation to write about this is also because of the recent google algorithm updates that have been taking place. If there is an SEO expert that can explain to me like a layman how google is leveling the playing field by their new algorithm update I would be so happy.
For a long time now SEO experts have been using different tools to market on the internet. Publisher after publisher have been writing articles showing people how to do google keyword research in order to rank high on SERPs.
There are webmasters and bloggers whose sites are based on keyword phrases such as “keyword tools”, “Keyword research” and other related keywords. A look at the blogs about site optimization, thousands of articles have been posted teaching on how to optimize using keywords.
That notwithstanding, there are hundreds of people and companies that have spent endless hours designing programs to help in keyword research. Some of the best keyword research tools include Word Tracker, Keyword Discovery, Keyword Winner, Market Samurai and many others.
Bloggers really love using wordpress to create blogs. This is because wordpress comes with amazing plugins that can really help you generate traffic.
One of the plugins that almost all wordpress bloggers use is All In One SEO and the other is Yoast WordPress SEO which I personally use. These are plugins that help bloggers conduct keyword research among other optimization practices and thus the reason why blogs do well on search engines especially google.
Google also has the Google Keyword External Tool to help site owners and web marketers know which keywords to optimize on within their content or to use in their Adwords campaigns.
Google’s bid to level the playing field has resulted in the release of major algorithm updates. The latest was Google Venice which is said to de-index sites that build backlinks unnaturally.
According to google, they want sites that have quality content but know nothing about SEO to have their fair share of organic search results. How is that going to work or improve search results?
The result of ranking sites without considering keyword usage will mean that a site can rank high but since there is no keyword optimization it can rank on any google keyword phrase. If you ask me, that will only led to total confusion.
Search engines are robots and for that reason they can never tell what your articles are all about. The only indicator they have to know what your content is about is by checking the words you have repeated.
The other parameter engine spiders use is checking the authority of your site. The more relevant and quality sites pointing back to your content the better you will rank on SERPs.
How is it possible that someone writing about a given topic and fails to mention specific keywords will rank same with another person who has optimized his content with relevant keywords?
If you ask me that is not possible!
But I have to give a thumps up to google for enabling their bots connect words that are related, stemming, plural and relevant. This will go a long way in ensuring that bloggers and webmasters optimize their content without making it obvious that there are phrases they keep on mentioning.
Going round in circles
It may appear like my arguments are unfounded or maybe my understanding of leveling the playing field is misplaced. What google is trying to do is keep webmasters and bloggers on their toes.
People have found many loop holes in the Google ranking formula thus the reason for google to scare them off a bit.
Do not get me wrong, search results have really improved especially from December last year when Panda Update was first released. After that they have been several panda versions that have been released and for sure they have helped reduce crappy content on search results.
What I find hard to comprehend is the death of keyword research all in the name of ranking sites that do not know anything about SEO. It would be understandable to find a way to deal with sites that over optimize using keywords.
No matter how many times google alters its algorithm formula, there is no way they are going to eliminate the use of keywords. Therefore, those of you who might be hoping to rank without using keywords you better rethink.
The recommended thing to do is to put more emphasis on generating quality content and being careful not to check on your keyword density.
Work on your keyword usage to ensure that you don’t over optimize but at the same time make certain search engine Crawlers know what your content is all about.
Now, to answer the question that we asked: Is Google Keyword Research Dead?
Keywords tools and keyword optimization strategies are here to stay. Anyone that ignores or is naïve about anything pertaining to SEO is leaving a lot of money on the table.
Generating content without doing keyword research is like trying to hit a target while blind folded. Just as water is important in sustaining life, so is keyword research in search engine optimization.
Soon you will read of articles claiming that SEO is dead. For me I think SEO is here to stay, what I think will change are the strategies of doing SEO.
The two driving forces of google internet search are keywords and backlinks. While keywords help search engines know in which niche to rank you on, backlinks tell search engines the authority of your site.
If you were thinking of re-strategizing and stopping the use of keywords within your content, your competitors will be the ones smiling all the way to the bank.
The panic that is taking place in the online marketing arena tells me google has succeeded in scaring site owners. Every day, article after article are been released spelling doom to people who do SEO.
Now that you know better; rest easy and don’t allow Google to take you around in circles. The only way they are going to completely level the playing find is hire millions of people to read each and every article released on the web.
If you come across an article that talks about how to do google keyword research or the mistakes to avoid in keyword research don’t say that these articles are irrelevant. They are relevant now and they will be for a long time to come.
Summary: Researching for keywords in a bid to rank on Google or other search engines is absolutely imperative. There is no way of telling what your content is about unless you mention certain words related to your niche or topic.
Do you agree or disagree with me? Post your comments in the section provided below.
If you think this article will help arrest the fears of other bloggers go ahead and share, tweet, +1 or like this blog post.
Author: Stephen Kavita
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The one and most important ingredient of basic SEO guide is one, CONTENT. It is amazing the way different SEO experts will attribute their success to different search engine optimization methods. But the common denominator you will find in all the SEO methods they used will be content.
This goes to show that there is no ultimate SEO guide that will work better than the rest. In fact, all the SEO guides you have read work, the secret is implementing them the right way and being consistent.
Many are the times you will notice online marketing professionals coming up with different views; this does not mean that one is better than the other. Actually, they are all right because they are talking from experience by sharing what worked for them.
While one webmaster may have had great success with article marketing, another could have had similar results with video marketing. In short, there is no better SEO guide than the other; it is all a matter of execution that really counts.
Which SEO guide worked for me?
At the moment I cannot claim that I’m a guru when it comes to website ranking, but most of my blog posts rank on page 1 of google search results. It is from my personal experience that I can share with you the SEO guide that helped me in generating online traffic from search engines.
The best strategies of getting a good placement in search engine result pages for me are blogging and article marketing. These are the two techniques that have made my work online blog to rank on page 3 in a very competitive niche in just 6 months. Am sure it will not take long before I hit page 1.
Blogging is all about creating content that is helpful to readers. If you aim to educate and offer people workable solutions to their problems then they will build confidence in you. As you build your online reputation by sharing rich content, traffic will build and it will not take long before your readers begin to link back to your blog or website.
It is only by generating relevant and insightful articles that will necessitate high quality sites to link to you. Therefore, the ultimate SEO guide of ensuring you boost your search engine ranking is distributing valuable content.
Search engine algorithms:
Most of the time when people read about page ranking the thing that comes to mind is the google “1 – 10 PageRank”. As much as this may count to a certain extent, it does not contribute much to traffic generation or work online money making. In actual fact, the 1 – 10 PageRank has got nothing to do with SEO guide.
When talking of page placement, the ideal way to gauge this is to consider where your webpages appear in search engine result pages (SERP’s). It was just the other day when the Google panda updates hit many webmasters and bloggers by surprise. The updates where meant to demonstrate to online marketers that content is key.
For search engines to remain relevant and better their browser’s experience, they have to keep providing quality content. So if you say you survived the google panda updates and you offer people useless content, it will not take long before another google algorithm change hits you too.
Of late the algorithm changes have been designed to root out low quality sites that have duplicate content or have content that is not useful. This goes to show that the best SEO guide that every expert should share is definitely quality content creation.
Take time to read other blog content in your niche and provide your readers with informative and original ideas. Do research and come up with detailed reports that are insightful and search engines will obviously rank your website or blog on their first pages. According to Google only top quality sites should be rewarded with high page ranking.
Online reputation and presence:
Apart from creating content for search engine ranking, remember that you also need to consider your reader’s experience. If you offer useless content, you can be sure that your visitors will keep away from your blog or website.
Therefore, be professional as you are publishing your content. As you aim to rank on search engine result pages, build your online reputation by offering content that is devoid of typos and grammar mistakes. The articles on your blog are a direct representation of who you really are.
Since on the internet there is no face to face interaction, people form an impression from the way you present your content. Thus the material you discuss on your site should be objective towards adding value and not just filling up the space.
Take note: For you to make money online you need to retain people on your webpages. The lower your bounce rate (the recommended bounce rate is 80% and below) the better your conversion rate will be. Reflect on this, your online presence is dependent on the type of content you share.
Some of you may claim that they are not good writers, but you do not need to be an established author in order to come up with good content. Even the best authors you see today worked hard to get to where they are today. Practicing is the secret of developing your article writing skills or creating quality video content.
To avoid hurting your online reputation by sharing poor content, you can hire experts to write for you. There are sites you can visit and hire writers to create quality content at affordable rates. One search site is at Warrior Forum.
Keywords in SEO guide:
The fact that am sharing about search engine optimization means I cannot omit the importance of keywords. When it comes to keywords the two things you should always remember is to avoid overstuffing and forcing keywords in your articles.
Note that people are the ones that will purchase your products and not search engines. Hence you can rank very well because of forcing keywords but if people do not understand what you have written, how would you expect them to buy?
Furthermore, it will not take long for search engine bots to see that your content is of low quality and they will send your site to the sandbox. To avoid being penalized by engine spiders, keep away from keyword spamming and overstuffing. A good SEO guide must emphasis the right use of keywords.
To sum it all up, the ultimate SEO guide is about being patient. If you are consistent and take time to create rich content you can be sure to laugh all the way to the bank. This will not happen overnight, but is a matter of focusing on improving the lives of people in your niche.
Regardless of the SEO guide you opt to work with, never move away from syndicating relevant and quality content. Therefore, as you create that video or article take time to address the needs of your target audience adequately.
There are several ways of making money blogging but have you ever thought of a business blog? People start a blog for different reasons, while some folks are in it for fun or learn new stuff; others are there to make money.
For a long time I knew I was cut out for business but my dilemma was which business I should venture into. I ended up doing several offline businesses which never really took off until one day a thought came into my mind.
I must say it was curiosity that led me into thinking of doing online business. Since there was no one to mentor me I made a lot of mistakes until one day a light popped on my head. To cut a long story short, that is when the idea of building a business blog started.
During this time when I was trying to discover my way around the internet, I learned so many things. Therefore, by the time 4 years had passed I knew exactly what I wanted to do. My goal become to make sure that other newbies do not make the same mistakes that I did.
Right now I feel satisfied when I help someone set up his/her own business blog. It gets even more fulfilling when the people I helped call me with excitement in their voice saying they made some dollars online.
People share lot of content when it comes to building a business blog but most of them fail to give people the right direction. Blogging for profit is not like joining a quick get rich scheme. You need to be strategic, tactful and most importantly patient and consistent.
Do not launch a business blog in an area that you are not well conversant with. Most of the time, when it comes to online business especially blogging, it may take a while before you begin getting your ROI (Return On Investment). It is for this reason that some bloggers fall out on the wayside.
But if you pick to blog on a topic that you have an interest in, you will be willing to go on even when you are not making any cash. To create a successful business blog you need to share on issues that you are passionate about.
The other day I was reading the story written by Randfish of Geraldine who runs a business blog titled The Everwhereist that deals with travel. It is inspiring the way 18 months after launching a blog and she was still not making any headway she kept on blogging daily.
This was despite the fact that she was employing all the white hat strategies like guest blogging, posting original pictures, best SEO practices and social media marketing. Her big break came two years after launching her business blog. Today her traffic hits over 70 thousand visits a day.
Below is the traffic statistics for The Everywhereist.
So, select a niche you know very well you can see yourself sharing information 10 years down the road. This is where you start; do not rush to pick affiliate products and yet you do not know what you want to share on your blog.
There are bloggers out there who are in certain niches just because they heard products in that niche convert faster. These are the same people after some 3 months and they have made not even one single sale begin discouraging others from venturing into online business.
Your approach to operating a business blog has to be calculated. It is better to spend a month or two trying to discover your strengths so as to venture into an area you know you are good at.
Once you are done with picking a niche, the next thing you need to ask yourself is; how am I going to generate income from my blog?
Creating a blog is one thing but turning it into a business blog is another thing all together. Some of the ways of profiting from your blog include selling advertisement space, selling affiliate products or adding Google adsense.
As much as all the above income generating tactics are good, in all of them you end up acting as the broker/middleman. If you ask me, you would be better off being the point man thus calling the shots.
It is good to sell affiliate products, add google adsense or sell advertisement space on your blog in order to make money. But you need to go a step further and turn you blog in a real business venture.
After you have built an online presence and people know you to be an expert in your industry, it is recommended that you go notch higher. You can actually become a powerhouse and make more money if only you make use of your blog.
Most will argue that monetizing your blog with adsense or posting affiliate products is enough to call it a business blog. That is actually true, but the money you make from being a third party is little compared to when you are the main guy.
If you take time to follow top bloggers you will discover that they all have their own products. To get real profit from blogging you will need to take the same route. It may be as simple as creating an eBook and sell it on your blog.
At this point is good to note that it is a process. You do not launch a blog today and then after 2 months create a product. You first need to build a name for yourself. This is by sharing helpful and educative content.
With time when you have cut a niche for yourself and gained trust from your target audience, you can turn your blog into a real business blog. The surprising thing is that creating a business blog is not like coming up with a cure for cancer.
All you need to have is a niche blog, desire to succeed and follow legit work online rules. The blog will act as the platform, as for desire, it will help you carry on even when things are tough and seem not to be working. While sticking to work ethics will ensure you gain credibility thus your readers will trust you.
The above mentioned attributes will ensure that people buy products that you will come up with now and in future. Mainly because they will be seeing you are using white hat strategies and you have become a success in your industry.
Here you are, and you have a blog in place with some of the best unique content ever. In addition, you have gained a good fan base and the traffic to your site is what every blogger out there is talking about. Probably, you have been making good cash from selling other people’s products.
It is the high you went a notch high and really transformed your blog to an actual business blog. Below are some of the best strategies of launching a business blog.
Start a school to train others on what you do: Some time back I remember meeting a young man interested in making money on the internet. He told me that we went to a certain college to learn on how to do just that.
Despite the fact that he had paid quite a substantial about of money, I discovered that he had very little knowledge on how to make money online. Since then I set my mind to someday set up a school where I can train people on how to build a business blog.
With the knowledge I have gained about blogging for the last 7 years, am sure I can offer quality information on the same for a fee. This will ensure I train people who can later go out and teach others on how to blog for profit.
Considering the thirst that people have of creating a business blog am sure such business will do very well. Why? There is so much information on the internet and to most people they do not know what works and what doesn’t.
My belief is that opening a school will help people filter content and hence know the right things to do. For me, it would be a school of training people on how to build business blogs; the students would then decide on the niche to venture into. My hope is that people from my school would pass on what they have learned to their friends.
With this era of the internet, you do not necessarily have to open an offline training school; you can also train people online through webinars.
Below are examples of online blogging training courses you can take up:
- Expert Rating
- Apex Web Media
Blogging is not the only thing you can teach in a school or online and make money. You can offer lessons in almost anything on this earth such as languages, music, parenting and the list goes on and on.
Offer consultancy services: One of the best ways to leverage and earn lots of cash is by offering consultancy services in your area of interest. A business blog can be a good launching pad to get people to know about you.
Once you have established yourself as an expert in your niche you can go a step further and offer consultation services. There are many firms both big and small that would rather pay for consultancy than hire employees.
For instance, if you have built a business blog around search engine optimization, people and corporate companies can be coming to you for advice. The world over consultancy is big business that has helped people generate lots of cash.
Below are sites that are offering consultancy services in the area of business:
- Ben Norman
- Enterprising SEO
- RYP Marketing
Create your own product and get affiliates to sell for you: If you are good at creating something, having a business blog can help you to sell your own products. Start a blog and post content that will help you attract an audience.
Once you have a fan base, you can begin promoting your products or services on your blog. It could be you are good at designing unique softwares, websites or fashion wear. Why don’t you use a business blog to launch your wares?
Am sure you can come up with a list of people that sell their own stuff on the net. These people have also known how to leverage by allowing affiliates to sell their products and paying them commissions. All you need is to post your products on network affiliate sites like Pay Dot Com, Click Bank or Commission Junction.
You can become an overnight millionaire especially if you sell digital products where people just download your product. Look at a company like Microsoft that sells digital products, Bill gates has become one of the richest people on earth, thanks to his products that you can download for a fee.
Turn your blog to a membership site: The hassle that comes with creating your own products can sometimes be very taxing. This is mainly because of dealing with issues like after sales services. That is why some bloggers have resulted to earning money through creating membership sites.
Ideally, a membership blog will contain valuable content that can only be accessed once one becomes a member. There is a recurring fee that is charged on monthly basis to ensure one keeps accessing the content.
The beauty of having a membership business blog is the fact that the income you generate will be residual. But for the business to really work, whatever product you are offering has to be unique in that it cannot be found anywhere else but on your blog.
If you want to learn how to start a membership site read this article: How To Launch A Membership Site.
Create an eBook: For a seasoned blogger this is one of the easiest ventures to get involved in. The fact that blogging involves writing, coming up with an eBook is like taking a walk in the park.
Normally, what most bloggers end up doing is rephrasing their blog content and putting it in an eBook. Some readers prefer paying to read content from an eBook than a blog. This is because it is much easier to find important information on an eBook than on a blog.
Business blogs sometimes can be repetitive and the hassle of navigating through webpages to find information discourages some people from reading blog content. But on an eBook, all the reader has to do is scroll.
Considering that eBooks are digital products, there is an element of high ROI as well. All you need is to write one eBook and all your customers will be downloading it. You will not incur the expense of mass publication.
Publish a book: You can use a blog as a launching pad to become an author of printed books. Though you will have to produce many copies for people to buy, you will not only create more awareness, you will also make more money.
If you visit a site like Amazon you will find many books that top bloggers have published. Examples of people who have published books include:
Evelyn Trimborn who wrote the book titled 30 Ways to Boost Traffic to Your Website TODAY (Marketing Matters).
Brian Maroevich has published a book titled Proven Small Business Email Marketing Strategies.
Stephen Windwalker with the book titled Beyond the Literary-Industrial Complex: How Authors and Publishers Are Using the Amazon Kindle and Other New Technologies.
Mario Devonshire has written a book titled 20 Places to Make Money Online.
Note: When it comes to publishing a book you have to first build a reputation. Though it may take quite some time, the ROI is worth trying to publish your own book. Come to think about it, how fulfilling it can feel with your book hanging on a book shelve somewhere in a top bookshop.
It is even more gratifying when you hear people say how your book helped them. All said and done, the income you can generate from selling a printed book can be quite rewarding.
Summary: Blogging is one of the best ways of gaining publicity and thus thrusting you into big business. As you create your blog think of how you can later turn it into a business blog. As you can see there are many options of doing that.
On the internet you can really reach many people. Just the other day the population of the world hit 7 billion people. Studies show that over 4 billion people search for information on the internet and 300 million are added to that number every day. Check out the number of searches done on a daily basis in the graph below, that is on Google alone.
If you can launch a business blog you will for sure reach at least a fraction of these people. As you blog and build a name for yourself, think of how you can leverage and make even more money on the web from home and off the web. You can do all these from the comfort on your home.
All the best as you map out a plan to launch your business blog.
If you have something you can contribute regarding creating a business blog post it in the comment section below. Also feel free to share this article with your friends using the social buttons displaying on the left of this blog.
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Author: Stephen Kavita
When it comes to web marketing the way you position your advertisements plays a pivotal role in the income you will earn online. Just the way marketers conduct offline advertising, it is imperative that you understand your website audience and know what they want to see and hear. The best way to achieve this is by wearing your customers’ shoes.
This write up is to help those webmasters and blogger who have monetized their blogs or websites and want to get high conversions from their online products. But before we get into how to convert online, it is good to state that the first thing you have bear in mind when it comes to online marketing is creating quality content. This is the first and most important element to earning a decent income as you work online.
There are some website owners who rush to add products even before they have traffic on their site. For effective web marketing, you need to focus more on attracting quality visitors and ensuring that you retain them on your blog. Viewer retention can only be achieved by offering insightful and useful content material.
Secondly, you have to share content on a specific niche that you have a passion for. This will help you always have something to publish on a regular bases and more so interesting to read. When choosing a niche to blog or write about, select a niche that has a wide range of topics to discuss about to make sure you do not run out of content to share. Apart from posting content, you need to optimize your articles for keywords that you want to rank on to help you generate organic traffic.
Now that we have established that you need to traffic to make sales online, lets us get into how best to place adverts that convert fast.
Banner Advertising: One of the most commonly used web marketing tools is banners. The power of banners is that they are images and we all know that the brain is easily captivated with pictures. Studies done by philologist have repeatedly shown that most people just scan through content but when you add images they tend to read the content. Apart from images making your site look attractive, they also play a major role when it comes to promoting your affiliate products.
It is critical that you choose the banners to place on your blog wisely especially when you are doing affiliate marketing. Target the banners that can easily draw the attention of your web audience thus clicking on them. The landing page of your affiliate site also need to have a good first impression and more so have rich content.
Position your banners on strategic places where your readers will easily see them. Some of the recommended places include at the top of your website. This is because it will be the first thing quests see when they come to your blog or website. The side tabs are also perfect places to post your banners. Website marketing experts recommend that you position your side bar on the left side of your site. This is because most people are right handed and hence tend to place their cursors on the right side when browsing.
To break the monotony when you are writing your blog post, it is advisable to use pictures and you can take this opportunity to upload banners adverts. Most readers like clicking on images and this means you will be able to drive traffic to your affiliate company and make sales. WordPress templates are perfect to use since you can float or position your banners on the left, center or right side of your content using a plugin called Ad Injection.
There is still much more to learn about banner advertising and on later publications we shall discuss in detail.
Text Link Advertising: Apart from hyper links helping you optimize your site for search engines and easy navigation of your site content, they also assist you in promoting and conversion of your online products. It is really disheartening for visitors to land on your pages and see links plaster all over your content. It is advisable to apply strategic positioning of links whenever you are advertising on your blog.
At least have 2 or 3 links within your page content. One link can point to your affiliate product using relevant anchor text. Another link can direct readers to another page within your site to make readers have an easy time navigating your blog pages. In addition, linking of pages helps search engine crawl your site and thus rank your pages. Remember to use relevant keyword phrases when you are hyper linking.
Google Adsence Placing: One of the easiest ways to make money at home is adding google adsence on your blog. Web marketing veterans recommend some simple and effective ways to benefit from this pay per click advertisements. Where you position adsence adverts determines greatly your income from google.
With google adsence you have an option of adding both text links and images. Again the top of your blog or website is advisable; be it adsence text links or banner images. This is so because that is the first thing that readers see when they come to your site, thus help you get more clicks.
It is also recommended that you add your adsence links or image banners within your page content. Using HTML, you can easily float your adverts to the top right or top left of your blog pages. Another strategic place to add your google adverts is on the side bar preferably at the top or at the middle.
Google also allow you to add links after very post, this can also contribute to you having more clicks hence make more cash working online.
After you have succeeded in web marketing, how you choose to monetize and advertise on your site will determine your work at home business conversion rate. Make certain that your content necessitate your target audience to take action be it buying a product or clicking on adverts. This does not mean you come up with high marketing pitched content, but rather offer more of educative material that seeks to solve issues facing people in your niche. This way when you ask your readers to follow a link they will easily do that.
When you provide informative content, you will eventually gain authority in your niche thus convert more sales. This means that you need to be patient and focused so as to flourish in work from home business.
Spark the interest of your readers by the way you manage your content and arrange your adverts. Get a friend or colleague to critic your site and if possible recommend what needs to be adjusted to improve your site’s first impression or overall appearance. This is because, the outlook of your website or blog will determine if your web marketing efforts will bare fruits worth talking about.
Something about doing business is that it is very volatile, today you are soaring high and the next day things come tumbling down. Therefore you need to have a backup plan, something else that will help you earn extra income even when your business goes down.
It could be you are a freelance worker and you have 2 main employers who hire your services. How sure are you they will always be there to give you jobs? With the current unstable economy, their businesses could face some difficulties thus drying up your well.
You could also be depending on your home based business, have you ever asked yourself what will happen to your income if things turn south.
Most online marketers will tell you the importance of not depending on one marketing channel. You could be relying so much on SEO only for your site traffic to be affected negatively by the constant search engine algorithm updates.
Just as it is advisable to have an array of internet marketing arsenals for your website, the same should apply when it comes to business, be it online or offline. Having several streams of income ensure that when things go bad on one side, money still keeps coming in from another angle.
In this publication you will learn some great offline and online business ideas that will help you earn extra income thus stay afloat in case of any eventuality. You can also take up any of the businesses below to be your main source of income, but make certain you also choose another 2 or 3 to ensure financial stability.
*Start a small business project: Every big business you see today was once an idea in someone’s mind. Hence, you should never despise small beginnings.
There is an African saying that goes “The mighty Oak tree was once a tiny seed that stuck to its roots”. There are many conventional businesses you can get involved in that will ensure you earn extra income even from the comfort of your home.
Try and look around your community and see what is lacking or what you can improve in terms of service delivery. It is important you pick a business that is not so tasking in that the business can run in your absence.
Any business you think about that can offer residual income is worth venturing into. Therefore, from the small cash you make from your main business, you can channel some of it to launching a small business.
Become a consultant: One of the easiest ways of earning passive and extra income is through offering consultancy services. All of us are good at something that is why you are able to get freelance jobs.
Have you ever thought of offering your expertise to small business entrepreneurs in your area? It could be you are an expert in web designing, why don’t you offer consultancy service to people in your locality.
This can prove to be a very rich source of generating extra income.
Launch a blog: One of the best ways of earning extra revenue is by starting a blog. As for me, this is my main source of income. Where I come from I see many lectures shuttling from one city to another giving lectures but with very little pay.
If only these lecturers could share want they know on a blog they would make more money than they could ever imagine.
There are over 4 billion people who can access the internet world wide; getting just a tiny fraction of these people to visit your blog would make you a millionaire overnight.
All you need to do is share your expertise on a blog by been helpful and solving people’s problems. Then you can add few adverts on your blog where people click and you make easy cash.
Once you blog becomes popular, you can also opt to sell advertising space and you will be surprised how many people and companies will line up to place adverts on your blog.
It does not matter what topic you want to share, believe it or not there is someone out there looking for what you have to offer. Do you want to share on how to use tooth picks or how to use a handkerchief? Someone is browsing the internet for that information as you read this post.
Become an affiliate marketer: Blogging business by itself is a source of multiple streams of income. Above we saw how blogging can help you generate revenue through advertising.
You can also make money blogging through selling affiliate products. This is a business where you earn a commission every time you sell other people’s products.
To be successful as an affiliate marketer you need to have a website or blog and be able to direct lots of traffic to your site.
Some affiliate programs are so good in that you can earn a residual income where you refer people to a service that requires them to pay a monthly subscription. An example of a site that offers residual income includes Revresponse.
The beauty of affiliate marketing is that you don’t have to worry about things like after sales service or overheads.
Network marketing: The internet is filled with network marketing business that can really make you lots of money. But you need to be careful before joining any Multi-Level Marketing (MLM) business because there are many scams out there.
The secret is to read as many reviews and visit online forums where these businesses are discussed to make sure your efforts are rewarded once you get started. In addition, get in touch with other people so as to hear what they have to say about any network marketing program you intend to join.
Some people make the mistake of joining so many network business programs thinking they will make more money. This type of business needs you to be consistent in one program and with time you will make all the money you want.
Examples of MLM businesses include World Ventures, Organo Gold, Amway, Forever Living and the list goes on.
If you have some free time in your hands then you simply have to try your hand in network marketing and make some extra income.
Write your own book: Are you an expert in a certain field? Then why don’t you come up with your own book.
You can also write your life story of how you got to where you are today and for sure there will be people interested to hear what you have to say. You never know, someone may be encouraged and motivated by your book.
Apart from helping you make extra income, writing a book can help build your profile for future projects or for branding purposes.
It is true getting someone to publish your book can be a tall order but if you consider the outcome and how much it can pay then it is worth a shot.
Create an eBook: This is a strategy that can work best if you are a blogger, freelance writer or a teacher. Considering the hassles of publishing a book, you can opt to go digital.
As a blogger, you can edit some of the articles you have written and put them in one e-book and sell for a few dollars. There are people who don’t like navigating through a blog for content and would rather have everything in place.
For you to reach these kinds of people you can create an eBook. While some people choose to sell their eBooks others offer them for free. This is a way of branding yourself and also a tactic of generating traffic to your website or blog.
There are simple ways of marketing your eBook other than placing it on your blog. You can advertise on Google Adwords, Facebook, Chitika among other site selling advertising space.
Be hired as a freelancer: I still don’t see how one can claim they lack employment. Right now there are employers out their looking for someone like you to hire.
Rather than wait for a job that seems to be taking forever, you can visit freelance network sites and look for an online freelance job. Some examples of sites offering freelance jobs include oDesk, Elance, vWorker, Uvocorp and Freelancer.
If you are already a freelancer, it is advisable that you work with more than one employer. This will cushion you in case something goes wrong and one of your employer runs out of business.
The secret is to slowly add to your clients and make sure the jobs are related to what you do. Don’t make the mistake of applying for any job you come across even if you think you can do it.
You need to work with employers that fit your timetable and don’t stress you out. Having multiple employers is good but if some of them prove to be a headache you are better off dropping them and looking for others.
Managing one client is good but if you want to earn extra income you better get more than one employer.
Create your own product: If you are looking to earn residua income for a long time then you have to think of creating your own product.
In most affiliate programs you are paid once and if you want to make more you have to keep on selling. The same applies if you are a freelancer; you offer your services and you are get paid once.
However, if you can create your own product you will continue getting paid many times over. It will make even more sense if what you are selling is a service.
For example, you are an expert in website designing; you can come up with a tutorial that helps people create their own websites with ease.
Check around and you’ll discover that there are people looking for what you have to offer. Seize that opportunity to earn extra cash.
Start a training course: Teaching people what you know is an easy way of generating extra income. For example, you are a successful blogger; you can share your skills and knowledge for a fee.
Training can be in many forms; you can start a school or organize a seminar or webinars where people pay for you to teach them. The beauty of training is that you can do it at home and still be earning extra income.
Conclusion: If you have read this article up to this point you will see why you have no excuse of saying that you are broke. There are numerous ways of earning extra money both online and offline.
If you are employed in a 9am to 5pm job, look at the above money making strategies and choose at least two you can be doing on part-time basis. You will be surprised that in two years time you may be the one offering people employment.
If you know of other streams of income kindly share with us by posting in the comment section provided below.
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Author: Stephen Kavita
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