On this blog post we are going to look into the best practices of blog design that are search engine friendly. The way you design your blog can mean success or failure of your work online blogging business. Usually, it starts with one mistake that causes a ripple effect and in the long run hinders your online home business growth.
One major impediment of a wrong blog design is site ranking. As you all know search engines are the main sources of targeted traffic. Therefore, if you are blogging for money you need to make certain that your blog structure is properly formatted.
Here are several building blocks of an ideal blog design:
Webpage URL’s: Personally, I recommend that your webpage URL’s to be short and contain your targeted keyword phrase. In addition, for every blog post you create come up with a different keyword in your niche. This will ensure you avoid creating duplicate content that will affect your blog ranking.
The best webpage links are the ones that have small letters hence avoid capitalization. In addition, rather than use spaces in your URL’s, it would be advisable to break up your words with hyphens (-).
Your URL’s are vital components of blog design that help search engines know what your content is about thus index and rank your webpage appropriately.
Webpage Titles: If you want search engines to know exactly what your page is all about, then the title is the first place you can achieve that. Carefully do your keyword research and use them in your title.
Place your keywords at the beginning of your title ensuring that you use H1, H2, H3 format.
Paragraph number 1: The second most important component of blog design after your title is the first paragraph. Both this sections fall under what is called internal optimization or onpage optimization.
Make sure the same keyword that you settled for in your title is repeated in your first paragraph. On my blog, I try to make sure my keyword appears in the first line of my first paragraph. This is an ideal blog design strategy that will ensure engine robots know exactly what your content is all about.
If it is possible try to use your short tail keywords in your first paragraph and then go further and have them in bold format.
Adding hyper links in your first paragraph is also very important. This is where you use your keywords as anchor text to link to other webpages within your blog and also linking to your homepage.
Page Content: As much as there are many forms of content, the best to use on your blog design is written content. Search engines have an easy time crawling text than pictures or videos. The more you make it easy for engine bots to crawl your content the better placements on SERP (search engine result pages).
Since the last google algorithm panda updates, you need to come up with articles with about 700 to 1000 words. Before with just 400 words you were able to rank well, but that has now changed. Google did these adjustments to improve their users experience by providing quality content.
Make certain that as you optimize your content it is well drafted with insightful and rich content. Try and make your content exciting to read by engaging your audience. This is by being original and sharing provocative content that will necessitate your readers to take action.
It is amazing how by just asking your readers to click a certain link they will do so. This is what is known as “Call to action”, where your direct readers on what to do, where to perform it and how to do it.
Again, remember to use the keywords you want to rank on and making sure you maintain the right keyword density.
Add images: Within your blog design it is imperative that you add images within your content. Pictures help to break the monotony of having endless text. You can imagine coming up with 1000 words, this can be boring to most readers especially noting that most people just scan through content.
Images also offer you an opportunity to add your targeted keywords as alternate text. Apart from adding your keywords, you should also include a short description of your images. The description should also be rich with keyword terms to better make your blog design search engine friendly.
Pictures play a major role in blog design in regards to appearance and optimization. Image alternate tags are best optimized with exact match or primary keyword phrases.
Have a blog design with a robots.txt file: One thing that search engines look for while on your blog is the robot.txt file. Here it is recommended that you work with templates that already have the robot.txt file.
Ideally, this file is where you get to specify the pages and sections of your blog that you want search engines to crawl or not to crawl. Avoid the issues of engine spiders coming across missing files because this generates errors which will eventually affect you blog ranking.
A blog design with errors can be quite detrimental to your online business. Research has proved that about 75% of visitors that encounter errors while browsing your blog actually exit. Therefore, it is advisable to create a custom 404 page for monitoring pages with errors and broken links.
Site Maps: A robot.txt file also should contain a link to your sitemap. Sitemap is a simplified structure of your blog design. They help in easing search engines crawl and indexing your blog content faster.
In normal cases, the more you create content the further some of your older pages are pushed down. Search engines are known to Crawl only the homepage and first 3 or 4 pages. Sitemaps shorten your blog design by use of HTML (hyper text markup language).
When you install a sitemap on your blog, it will make sure that every page you create is submitted to the search engines for indexing.
Experts in blog design recommend HTML or XML version of site map.
Summary: The best SEO blog design should be simple and search engine friendly.