List/Grid Offline Marketing
The success of your offline or online business is determined by the marketing strategies you adopt. You can have the best products and services but if no one knows of their existence then you won’t make any sales. guaranteeing
For you to succeed in business, marketing should always be at the back of your mind. On this write up we are going to see some of the best marketing strategies that will take your business to the next level.
Here are 10 marketing strategies and principles that top business entrepreneurs use:
1. Pricing: Research show that many firms compete to offer their customers the best deals in terms of prices. This in the process has lead to some companies to close shop due to making losses.
If you are starting your small business today, you would be better off competing to offer quality services in a unique way rather than offer competitive prices. This way you will stand out from the rest. The idea that low pricing results in higher sales volume is completely misplaced.
People appreciate high quality products and are ready to pay the cost. You cannot expect to come up with a unique and quality service and start selling it at a throw away price. This will confuse customers and they will lack confidence on what you are offering.
2. Inform rather than sell: One of the best marketing strategies is to educate. The more you inform your target audience the higher your retain visitors will be and the more online presence you will get.
It is better to share as much information on your products rather seeking to make more sales. Studies have proved that as you educate your customers, they are more likely to come back for other products you have to offer.
3. Communicate: The secret to business success is to constantly communicate to your target audience. This is what has made blogging one of the ideal online marketing strategies.
Blogs help you to relay information on a daily basis thus help you increase online sales leads. No matter the niche, business success is determined by the way you communicate and how you do it.
It does not signify that you have to be over cautious, but rather wear the shoes on your target audience as you communicate.
4. Incorporate different marketing strategies: Planning is critical when it comes to marketing your business. There are many good marketing strategies but it does not mean that you must use all of them.
It is advisable that you pick about 4 or 5 marketing tactics and implement them. The problem of using so many marketing strategies is that they will overwhelm you.
Work with few strategies that will capture your target audience and make certain you become the best in those tactics. There is no way you can be successful by been a jack of all trades.
Marketing is about been unique, consistent and relevant. Do not complicate your life by implementing all you read on the internet. It is better to have a decisive action plan and meticulously work through it. Marketing is about perfection in the few strategies you choose to work with.
5. Be Unique: If you want to get online presence, credibility and be considered an expert in your niche you have to be original and unique. When you are unique, you do not have to shout at the roof tops to generate traffic to your site.
You do not have to be 100% unique or original, just been 10% difference for your competitors is enough to thrust you in the lime-light.
6. Build relationships: Doing business is more about relationships than getting more customers. Relationships help you to get return visitors and more so ensure your business goes viral as people talk about your products and services.
You also need to work with like minded people; surround yourself with people of whom you share the same interest. You do not need to be in direct contact for you to learn from others, reading articles from top bloggers in your niche can push you to the next level of business success.
Comment on other blog posts and you will gradually form a bond with people in your niche. You just never know who will be reading your comments thus thrust you forward.
7. Be up-to-date with the latest marketing tactics and news: Today, the marketing arena has become so murky that marketers have to constantly stay up to date. Gone are the days when appearing on the first page of Google was like a walk in the park.
It is the high time that marketers used new marketing strategies. Some of the techniques that used to work before no longer apply in the business circles anymore. Currently, blogs and social media sites are dominating the cyberspace.
It was not long ago when online marketers were caught off guard with the Google Panda Updates. According to speculations, next year there will be other major changes in the Google algorithms. That is why you need to keep yourself updated with the happenings in the online marketing arena.
Subscribe to marketing strategies RSS feeds and Google Alerts so that nothing every gets you unprepared. (To subscribe to more up-to-date marketing strategies enter your email address in the section provided on the right side bar.)
8. Network Marketing: If there is one industry that has produced most millionaires in the shortest time possible it is definitely Multilevel Marketing (MLM). Some experts may differ with this point, but am yet to see an industry that can match MLM.
The secret to succeeding in MLM is to find one reputable firm and run with it. This issue of focusing on many MLM companies is what has made most people think network marketing does not work.
9. SEO Traffic: There are many ways of marketing on the internet therefore you have to stop this over reliance on search engine organic traffic. Social media sites and article marketing directories also are a great source of online traffic.
SEO traffic is gradual and is dependent on many factors, hence work on other marketing strategies that increase your SEO value and you will kill two birds with one stone. For example; article marketing will help you build backlinks and at the same time generate direct traffic.
10. Thought pattern: To be successful in business you need to think positively. Come up with goals that will help you achieve success in whatever you are doing. Your dreams should not be afterthoughts but rather they should be the first thing you think about everyday you wake up.
Business success is about setting very high targets. Just as the adage goes, “Aim for the sun and you might hit a star”. Focus and commitment is the key to success.
Conclusion: The internet is a jungle and only the people who are tactful and dedicated will succeed. Whether you have a big or small money making business, your accomplishment will be determined by the marketing strategies you adopt and how you implement them.
What are your views about these marketing strategies? Feel free to share this article using the social buttons displaying on the left of this blog post.
Believe it or not, even before the advent of the internet the world still used to revolve round the sun. Business people had efficient types of marketing that helped them promote their products and services. Today, we have the internet here with us but that does not mean offline advertising is dead.
There are people out there who still do not have internet access. In addition, those who have internet connection are not online 24/7, they still take a walk in the park, watch TV, listen to the radio and so forth thus an opportunity to further market your work online business.
In short, what this explains is that the 6 + billon people in the world do not revolve their live around the internet. Therefore, online marketers need to add other types of marketing like offline advertising in their array of marketing arsenals.
On this article we shall discuss 10 effective types of marketing campaigns you can use to promote your home based business opportunity offline:
Business cards: For a business card to be an effective marketing tool you need to come up with unique designs. Create business cards that will capture the attention of the people you hand the cards to.
It is advisable you set a budget that can pay a professional and give them instructions on how to design your business cards. The idea is to ensure that anybody you give the card to will have to look at it.
If you are using this type of marketing to promote your online home business, your website link has to be very visible. Use big catchy fonts to make sure that it is the first thing a person sees when they read your card.
Every opportunity you get to introduce yourself to anyone is an opportunity to hand out your business card. You can also pin your business cards on notice boards in your local shopping center.
Posters and Flyers: This may seem ancient but there are places that this type of marketing is very effective. Look for a good printer who can do a good job of coming up with catch flyers and posters. Again, you can pin them on local notice boards or hand them out to passersby.
Since you are an online marketer, you can also visit a site like Lelli.com and order flyers of your choice.
Refrigerator Magnets: If there is a place that people frequent several times in a day, it is definitely the refrigerator. This provides you with a great opportunity to market your blog or website. All you need to do is design beautiful refrigerator magnets containing details of your online business.
If you are operating an online home based business, you will easily relate to other people (work from home moms) who are always at home since refrigerators are normally at home. To order this kinds of magnets try visiting magnets.com
Key Holders: I do not know about you, but as for me I always carry my keys everywhere I go. If you can design key holders that are unique and catchy then you can expect me to be one of your customers.
T-shirts: If you wear a printed t-shirt and go to a public place you will notice that people will try so much to read what is printed. This makes t-shirt advertising one of the most effective types of marketing your internet business offline.
Get an expert printer to design for you well printed t-shirts containing your business name or website address. Best approach to designing promotional t-shirts is printing single phrases; for example, “Delighting people working online” or “Taste of class” then adding a link to your blog or site.
A site like zazzle.com can be an ideal place to order unique promotional t-shirts. Then hand some of the t-shirts to your friends and relatives.
Ensure the next party you attend you wear your promotional t-shirts and for sure someone will visit your online business.
Notice Boards: When it comes to this type of marketing the best notice boards to target are the once in the bus station, supermarket, shopping malls, community center, gym or in any public area.
Just the other day a friend was trying to find customers to sell car seats. He decided to put up his business card on a notice board in the local shopping mall, it took him only a month to sell all the cars seats he had.
Envelops: One of the conventional modes of sending messages is through postal mail. Amazingly it is happening today even in this era of email messaging. This is an indicator that the touch that postal mail has on people’s emotion is more than electronic mail.
Hence the next time you are sending a letter to your online mailing list try using postal mail. Print details of your internet home based business and web address on the envelop. You just never know who else will read the content on the envelop cover.
Luggage Tags: For sure you know of people that travel a lot; this can be a great opportunity to promote your blog or website to other parts of the world. Head to a site like contactbranders.com and order a unique luggage tag.
The next time you are taking that flight, make sure you use a luggage tag containing your web business details.
Tea Mugs: On a site like promologomugs.com you can order beautiful mugs that contain your blog details. Give out the mugs as gifts to your friends who have a birthday, wedding, wedding anniversary and so forth.
Bookmarks: At the beginning of every year there is a company in our locality that hands out bookmarks that contain the company’s details on one side and a calendar on the other side.
This is a very efficient type of marketing since most people read books and they need to bookmarks. Just like the business card, you can order for them at brander.com and hand them out or every one you get in contact with.
Summary: For sure you now have a drift on various types of marketing your online business offline. Other strategies include printing your web address on postcards, shopping bags, umbrellas, caps, receipt leaflets, local newspapers and magazines the list goes on and on.
For these types of marketing to work perfectly you need to print messages that stand out. Use interesting fonts that will capture people’s attention.