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How To Write Online And Fully Engage Your Readers

How To Write Online And Fully Engage Your Readers

In order to earn income online from home you need to know how to write online. Content is the one weapon you have of engaging your target audience. Anything else you hear people doing on the web so as to make money comes in second.

I know you are asking yourself, what does writing online got to do with getting the full attention of my site visitors? It could be you have optimized your content to a level that you are generating good traffic. But on the other hand, you want your readers to get more involved and take action. This action can be in form of purchasing your affiliate products, subscribing to your list or linking back to your content.

Whatever it is that you want to achieve from your site, learning how to write online can take your home business to the next level. There are two aspects about writing online that you need to seriously consider.

First, your content should be friendly to search engines. You can have very great content but if your articles are ranking low people may never get to find and read them. This is why keyword research and optimizing of your written content is important.

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Secondly, as you write online realize that human beings are the ones that will be reading your content. Do not concentrate too much on optimization and forget to write for people. If you add keywords inappropriately people will not understand what you have written. In the process you will loss customers.

Here are 4 basics tips on how to write online and get your target audience engaged:

1. Tell your readers to take action: It is always advisable to assume that your readers do not know what they need to do. Research has shown that over 300 million new people surf the internet every day. These are people that are newbies and need to be guided on what to do.

You will be amazed how readers click on a button you tell them to press. Therefore as you write online, in between or at the end of your articles you should ask your visitors to take some kind of action.

The more you engage your readers the more they will stay on your site. If you ask a professional blogger, they will tell you that retaining visitors on your site is the secret to making money online from home.

Some of the actions you can tell your visitors to take are signing up to your email list, sharing your content or posting a comment. But remember, your content needs to be insightful and educative in order to keep readers glued to the end.

2. Writing in the second person: Personalizing your content is one of the best ways of getting the full attention on your readers. Do not treat your articles or blog publications as formal essay papers.

Write online in a way that each reader will feel like you are directly addressing them. An easy way to achieve that is by the use of a simple word, “YOU”. Using the word YOU in your articles, ensures you personalize your content.

Below are two sentences that mean the same but each have a different touch:

a)      “Most people face difficulties when it comes to building online presence and generating sales leads to their blogs.”

b)      “You face difficulties when it comes to building online presence and generating sales leads to your blog.”

Both of these sentences are well constructed and drive the point home so perfectly. Readers will probably concur with what these sentences are trying to pass on. But with sentence “a” readers will distance themselves and perhaps ask what that has got to do with them.

As for sentence “b” you are directly addressing your reader and letting him see the problems he is encountering. Phrasing your sentences in this manner will necessitate your blog visitors to think and say, “This guy is right in saying so. I should read this article to the end and see what solutions he has provided for me.”

If this is not engaging your readers, then I don’t know what else is? Rarely do visitors read articles to the end; in fact studies show that most people just scan through written content. But if you can capture readers’ attention by personalizing your content, you are good to go.

Again, for them to read to the end your content has to be rich and full of valuable information.

3. Avoid using difficult vocabularies: At all cost, kindly avoid using hard terminologies as you write online. Hard vocabularies usually make you appear as a boastful and a bighead person. This is not the way to get the attention of your blog visitors.

The internet is filled with people from all walks of life and you want to benefit from everyone that comes to your blog. If someone has to get a dictionary to understand what you are talking about, he/she will feel silly and thus will leave your site very fast.

No one wants to feel unlearned or brainless, therefore write online using simple and easy to understand expressions. When writing online use the same phrases you would use when talking to a friend. An article should always seek to make the reader feel like you are having a conversation and terminologies can never help you achieve that.

Having said that, there are some niches that you may be required to use hard terminologies to get your audience and appear learned. These include sites that are targeted to certain professions like doctors, software developers, architects and the like.

how to write online4. Write online in point form: Somewhere in this article we mentioned how internet users mostly like scanning through written content. People scan through videos titles, search results and article titles until they something grabs their attention.

This is an indication that you need to take your time to come up with catchy headlines. But what happens once you get people to click on your article headline on a search result?

You need to make it easier for readers to scan through and know what you have written. The simpler your articles are to read the more you will engage your readership.

One of the best strategies of helping your readers scan through your content is writing online in point form. One aspect of expert authors is that they use sub headings, bullets, numbers, and bolding of words in their articles. It is easier for someone to know what your article is about by reading a list of points rather than going through endless paragraphs.

In some instances, you may find that you cannot use bullets in your articles. Instead of forcing the bullets, you can use sub headings and points that you feel are important you can make them bold. This will help your readers know exactly where your valuable content is thus read with ease.

Where you find that you can’t use point form or subheadings, ensure that your paragraphs are short. On every paragraph use two at three sentences by focusing on one point.

Summary: Making money on the internet is dependent on how you write online. Your content should always be aimed at giving solutions to people’s needs within your niche. If your content arrangement makes it easy for people to get what they are searching for, you will boost the chances of capturing your readers’ full attention.

Share this article with your friends using the social buttons appearing on the left. If you have something more you want to add on how to write online, our audience will really appreciate if you submit it in the comment section below.

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Web Content Management – How To Write For The Web

Web Content Management – How To Write For The Web

Two things that you have to consider when coming up with web content for your blog are:

a. Your content should be friendly to search engines: Creating optimized content will ensure you get organic and targeted traffic. As you write for the web, the traffic you generate will help you make money with ease while working from home online.

b. Human beings need to understand what you have written: Remember search engines will not buy your products, but people will. Therefore, your web content needs to be readable to your target audience as well.

The use of plain language is a critical element of web content creation. Understand that both newbies and experts will be reading your content and you want to reach them all. Plain language means creating content that can easily be understood by all your readers.

Good content is where you try and meet the needs of your readers. This can be achieved through your blog titles, knowing geographical needs of an area you want to target or understanding the needs of a certain group of people e.g. profession, class or age.




To better understand your targeted audience you have to relate with them regularly by updating your web content. As you keep on blogging, you will start getting comments and it’s from these remarks that you can offer web content that addresses the needs of your readers.

Once you have known the needs of your target audience, publish your information in a timely, sensible and proper style. In addition, your web content should be objective, centered on integrity and more so meeting the needs of your respective target visitors.

How to know the needs of your target audience:

The day you will fully understand the needs of your blog visitors then making money online will be easy. Understanding your audience will help you in web content management thus making your blog useful.

The first thing before you create content you need to research.

Research:

Ask yourself these questions as you write for the web:

–          What are visitors looking for on your blog: Normally, best way to determine the articles to write about, is by publishing on a regular basis. As you update your blog, readers will begin sharing their opinions and it from that you will gather ideas on what to talk about.

A site like Yahoo answers can also go a long way in helping you know what people in your niche need. Remember the secret to working online is solving people’s problems. When you offer workable solutions then you will earn income from home with ease.

–          What is it they already know: You have to realize that the blog traffic you attract will be from different sources, locations and groups of people. Some will be savvy about what you are sharing while others may be newbies to your web content material.

Again from the comments shared on your blog content you will be able to gauge the type of visitors     that come to read your web content.

–          What is the level of your reader in terms of expertise: Every niche has some sort of expertise that one has got to have in order to get a market share. It is also vital that you learn the level of understanding of your target audience.

In some niche you may be forced to use professional terms since the audience may be very learned people. This is where use of jargon can come in handy; a good example is a niche to do with software programming.

How to implement web content creation:

1. Understand what you are discussing: As you are researching for web content to offer your readers, you need to first digest it and fully understand it. It would only confuse your readers if you publish content that you do not even understand.

The best practice of understanding your content is implementing what you write about. If you decide to talk about a certain work online marketing strategy like article writing, you need to write several articles before you can share convincingly about article writing.

There is a saying that goes “Practice makes perfect.” The more you do something the better position you are in to discuss about it.

2. Come up with content that meets your readers’ needs: Always seek to satisfy the needs of your readers as you write for the web. This is what will help you gain online reputation thus build an online brand name.

In every niche there is always a certain need that has not been met. In addition, there are new things that come up in every industry. Both these situations are an opportunity for you to address the needs within your area of business.

Therefore, you need to be up to date with what is happening in your niche. This you can achieve by subscribing to RSS Feeds, niche newsletters and following tweets of influential bloggers in your niche.

How to best organize your web content:

–          Talk from your heart: It is always advisable to choose a niche you are passionate about. Some people target certain niches just because they heard someone mention they can make more cash. This is the wrong approach.

web contentBlogging on issues you have expertise in and are passionate about will mean you keep creating web content even when you are not making money. In most cases, it may take time before you begin attracting good traffic. This goes to show if you select a niche you are NOT passionate about you will lose hope along the way.

–          Keep it short and to the point: The best practice of web content management is keeping it short. I have visited some blogs that have very long paragraphs and this is not recommended. Short paragraphs make it easy for your readers to scan through your content.

From the word go, readers need to know what your web content is all about. Therefore, as you draft short paragraphs make sure you go straight to the point. The use of bullets or writing in point form will also make it easier for readers to scan through your content.

–          Avoid use of jargon words: You need to realize that some of your readers may not get what you are talking about if you use difficult words. Write in plain language that can be both understood by rookies and veterans in your niche.

As earlier mentioned sometimes you may need to use some jargons depending on your niche. For example, if your target audiences are doctors, you may be required to use certain terms that only doctors understand.

–          Use links leading to other web content on your blog: Sometimes you may be required to explain more and this is when it is advisable to link to other webpages within your blog content. When you link your blog content, your site will be user friendly and also help search engines crawl your content.

The easier it is for your target audience to navigate through your blog, the more you will succeed in reader retention. As all bloggers know, the more time people spend reading your web content the more likelihood of making an online sale.

–          Use relevant images: It can be quite boring for reader to scan through endless written content thus it is advisable to break the monotony. Remember that written content is the not the only way to disseminate information.

The other forms of blog content include videos, images, podcasts, tables and the like. When adding picture or videos within your text, it is best that they are relevant. For example, you cannot add latest fashion design images on a blog talking about farming or how to work online.

–          Come up with effective and relevant titles: The title of your web content plays a vital role in information management. Your blog headline is the first content that your readers and search engines will come across. The title determines if people will read your articles or not.

Take time to research on titles to use on your blog. In addition, ensure that your titles contain your targeted keyword phrases.

Summary: When you are writing for the web always use the rule of two. This means:

1. The first to words of your article title should define the web content in the body of your post.

2. By reading the first two sentences of your post one should know what your article is all about.

3. Your first two paragraphs should contain the best content of your blog post.

The Perfect Author Resource Box In Article Marketing

The Perfect Author Resource Box In Article Marketing

It really does not matter what you want to name it; be it bio box or author resource box, this is a component of article marketing that most online marketers have not taken full advantage of. In fact this little box has been a cause for hot debates in most internet marketing forums.

So what is an author resource box?

After you have drafted your article, there is usually a small box at the bottom of your article where you get to add 2 or 3 lines. Ideally, here is where you get to add marketing pitches to your website, blog or products. Additionally, this is where article marketers get a platform to build their online brands.

An author resource box is a great source of generating two kinds of traffic; these are Direct Traffic and Referral Traffic. (Keep reading the article to the end so as to fully understand these two types of traffic.)

Article directories are always in need of new and unique content. Therefore when you submit an article on any article directory the reward you get is adding backlinks in the author resource box. When you have links within your resource box, people will click on these links and you will get direct traffic.




It is always advisable that the links within your author bio box to lead readers to a place where they can find more insightful information. The more traffic you generate the higher the chances of converting those readers to sales leads.

On the other hand the same backlinks within your resource box help you to get ranked by search engines thus attract organic traffic or in other words referral traffic.

Determining a perfect Author Resource Box:

The ideal resource box is the one that calls your readers to take action. In most cases, the way you draft your resource box can determine if an article directory will accept your article or not. Furthermore, it can greatly affect your website or blog ranking.

Call to take action: It is a wonder how article marketers spend hours researching and coming up with an article only to add valueless content in the author resource box. An author box is actually the main reason that you went to all that work of drafting an article. Therefore, take full advantage of the author resource box to compel readers to visit your website or blog.

Here is an example of a not to have resource box:

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Though you want to get people to come to your site, the above way of writing a bio box is wrong. You need to make the content in your resource box look irresistible.

Here is a good resource box:

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The secret is to give your target audience a reason to want to build a relationship with you.

Relevancy: A good resource box is the one that is relevant to your article title, body of the article. The links you add in your author bio box should also point to websites/blogs that have content that is related to the article.

It would not be of any sense to submit an article about gardening and in the resource box put links pointing to a blog discussing issues pertaining to work online from home business. Miss-leading readers will only hurt your online credibility and thus lose online sales leads.

The same also applies to SEO, posting backlinks that are not related to the article in the name of getting SEO link juice is wrong. It will not take long before search engines note this and thus engine bots will start to devalue your links.

Deliver: A perfect resource box should be able to capture your target audience attention thereby necessitating them to click on your links for more information. In short, an article should deliver to its promise starting from the title, body and most importantly the content and links within the resource box.

Avoid Broken Links: It is also imperative to always make certain that the links within your resource box are functioning. Having backlinks that are working correctly will greatly boost your SEO value.

When you observe the above mentioned guidelines you can be sure to generate traffic. In addition you will boost your online reputation and this is will be from both customers and search engines.

Let us take a scenario where you have a blog about work from home opportunities but the article you have published is about how to maximize on blog SEO. The best way to draft your resource box would be to add two backlinks, one pointing to your blog and the other pointing to the particular page about Blog SEO.

Here goes:

Prior to launching your blog you need to know some of the top10 Blog SEO tactics by visiting this link http://www.workonlinelegit.com/seo-blog-design/ . In addition, you can grab more valuable and insightful resources and strategies on working online at www.workonlinelegit.com

The above method is what is called text link. But the best mode of adding backlinks in the author resource box is using HTML. The above resource box would then look like this when you use HTML:

Prior to launching your blog you need to know some of the top10 blog SEO tactics. In addition, you can grab more valuable and insightful resources and strategies on how to work from home online.

Here is the code that help you to embed your links “<a href=”http://www.yoursite.com”>anchor text</a>

Note: Anchor text are the keywords you intent your site to be embedded on. This should be keyword phrases you want to rank on when people search the internet.

Over the years article marketing has proved to be very powerful. This is mainly due to the fact that articles are basically about content generation. The internet is all about content and articles are the best modes of giving the internet data. The more content you have out there the more traffic you generate from your articles (direct traffic) and from search engines (referral traffic).

There is still more to learn in regards to drafting a perfect author resource box, therefore digest what has been shared today and join us tomorrow for more regarding the same topic.

How To Approach Article Submission In Google Eyes

How To Approach Article Submission In Google Eyes

Many online marketers really profited from article submission, this was until Google Panda came calling. The change in algorithm has seen many sites drop in search engine ranking and in the process losing lots of traffic.

A category of sites that has really faced the wrath of search engine algorithm update has been article submission sites. In turn, webmasters and bloggers using article directories to promote their sites have been wondering where to go now.

If you are still not with me this far, let me rewind the clock for you. Things were OK for article directories until the beginning of December 2011 when Google released Panda update.

One of the website that was adversely affected was Ezine Articles. The number of articles that where been submitted to this site where in thousands.

Many online marketers used Ezine Articles to attract direct traffic and get backlinks. This is to suggest that with Ezine Articles been hit by the update, internet marketers also felt the pitch.

For years now, article submission had been the source of building link popularity and thus boosting website ranking. With your articles ranking high on search engine, you were also guaranteed of direct and targeted traffic.

As we speak things have changed, many articles that used to rank high are now nowhere to be seen within search results. Article writing that was the backbone of web marketing, now seems to have been removed in the equation.

But let us pose for a while and try and examine where the problem started. When article marketing was first introduced to the internet, marketers used these sites appropriately.

The main intention of article submission was to offer readers with a source of rich and educative content. In addition, the article sites where intended to provide webmasters a place to get articles to post on their sites.

In exchange the webmasters were to give credit to the person who actually published the article by picking the article’s resource box. In article marketing this is what is also known as syndication.

With time some marketers started misusing the article directory sites to their own benefit. Most articles where not up to standard with marketers spinning and submitting unreadable content.

This they did all in an aim of gaining backlinks and in the process failing to add value to readers. Black hat marketing strategist took advantage of article submission and from there the writing was on the wall. Search engines (led by Google) had to do something to bring this to an end otherwise they would lose their visitors and in the process their advertising revenue.

It is true that users borne some of blame, but the group with the greatest responsibility were the article directory owners. They should have put in place strict measures to ensure users posted only high quality content.

To add insult to injury, article submission sites increased their advertisement space all in the name of increasing their affiliate and adsense revenue.

Where do all these events place you as an internet marketer? Do you subtract article submission to your array of online marketing arsenals? Or do you need to consider where to submit articles?

It goes without saying that article marketing is still one of the best and most powerful means of website or blog marketing. Therefore, you cannot say that you will stop using article directories to generate online traffic.

Looking back to the good old days before things got out of hand, webmasters and bloggers really did benefit from article directories. In those early days, bloggers used to command a huge fan base through article directory sites. The volume of traffic from article submission in those days was in the thousands.

For article marketing to rise from the ashes, online marketers will have to rethink their strategies. Ask yourself, what made readers consider article sites as the source of rich content in the first place?

The answers to this question are simple

–          To gather information regarding their area of interest.

–          Readers could have been following you as a person to hear what you have to say about certain issues

–          To be updated on current events taking place in their niche

In the above scenarios one thing remains constant, as a blogger or webmasters you have to be ready to continuously feed your audience with content. This calls for regular article writing and more importantly updating your website or blog frequently.

Carrying all that load of coming up with content can be a daunting task for some marketers. But that does not mean you starve your target audience. That is why article marketing sites still remain vital as far as content generation is concerned.

Article sites are a rich source of getting content to place on your site. Hence, offer your readers content from other writers by syndicating articles. But make sure the content is of high quality and makes sense to readers.

article submission

With these in mind, how do you expect to post bogus write ups and hope that webmasters will re-publish your articles on their sites?

It is high time article marketers ran away from submitting low quality articles. Take advantage of the fact that webmasters need to outsource for captivating content.

For your content to be noticed by publishers you have to submit articles that add value. That was the case when article marketing was first introduced as an online promotion strategy.

Bloggers would rush to article directory sites and browse for content that would meet the needs of their target audience and syndicate them on their blogs. Since the rule was and is to give credit to the owner of the article, article marketers would build quality backlinks and generate direct traffic.

On the other hand, people re-publishing content would offer their readers with fresh content. As you can see, there is a symbiotic relationship where both webmasters/bloggers and articles writers are both beneficiaries.

A look at most article directories indicates that they have learned from their earlier mistake. Today, sites like Street Articles, Article Base, Isnare and Buzzle have stringent rules of article submission.

Gone are the days when an article of 250 words would be approved automatically. Nowadays, most article submitting sites only approve articles with 400 words and above. Others go as high as 600 words and above.

This is an indication that article marketing is still a force of internet marketing to be reckoned with. It means that having your articles approved will get you more backlinks than ever before.

Why? Most people are lazy when it comes to writing articles therefore when you step up your article marketing campaign and follow the new rules you will be ahead on 95% of web marketers.

Thanks to Google for finding a way to tame wayward web advertisers. Gone are the days when crappy articles would show up in search engine results. This is both to the benefit of webmasters and internet browsers.

Below are strategies you can use as an article marketer to boost your site traffic:

1: Start generating insightful and educative content that will be beneficial to your target audience.

2: Avoid adding high pitched marketing messages in your articles. Ideally, articles should be a source of quality information and not an opportunity to talk about your products or services.

3: Use narratives and descriptions to make your articles more exciting to read.

4: Your articles should act as bait whereby you leave some unanswered questions in your articles.

5: Create a resource box with wordings that will make readers see that following your links will offer answers to their unanswered questions.

6: Links within your bio box/resource box should take people to webpages that offer content related to your articles. Again, it is advisable that your articles offer answers to people unanswered queries.

Now that you know how to go about submitting articles, for there to be maximum effect you need to replicate the process over and over again.

Soon enough, readers and website owners will be lining up to read and re-publish your articles. Make certain you maintain a high standard of article creation to keep getting new fan base thus your content will go viral.

Summary: Article marketing is still a powerful tool of generating targeted traffic. Submit your articles to top article marketing directories and for sure your content will be syndicated.

With your articles going viral, you will stop depending on search engines alone to bring people to your site. Search engine organic traffic is good but direct traffic from article submission sites is much better since it’s more targeted.

I have noticed that people from article directories tend to spend more time on my site than visitors from search engines.

What is your experience with regards to search engine traffic and article submission websites? Which of the two sources have a lower bounce rate? Do you have an idea of where to submit articles and get better traffic?

Share with us your thoughts on the above by submitting in the comment section below.

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How Press Release Promotes Work From Home Business

How Press Release Promotes Work From Home Business

One of the best modes of advertising is Press Release. Imagine a radio station, an editing firm or a TV station featuring a story about your work from home business, you are bound to get a lot of publicity.

There is a study that was conducted and it was discovered that about 90% of new stories started as a press release. This tells you that you need to take advantage of this marketing tool to promote your work online programs.

Ideally when your business is featured in the media, it creates credibility for your business and thus more online presence. As an online business entrepreneur you know that the more online presence you gain the more online money making.

There is no big secret when it comes to writing a press release. In fact anyone can learn how to come up with a good press release. All you need is to read other people’s stories and follow the guidelines on how to write a press release.

Here are some basic rules to consider when writing a press release.

What do you want your readers to know: Wear the shoes of your audience and offer them content that will be insightful. Get to know your target audience concerns and the things they are interested to them.

The work of the editor should be to publish news that will offer solutions to pressing needs. Get remedies to issues that trouble people in your niche. This will help you come up with a press release that is captivating, and editors will definitely want to pick up the story.

Know the right time to release the story: This is a critical element when it comes to ensuring your press release is picked by other editors. Sometimes you can publish a story and other events overshadow your press release.

newsThe best approach is to write about a story that is hot and is every ones lips. For example, when the world cup is about to take place, you can come up with a story that is related to soccer and business.

Media firms thrive because of new stories and if you can tie your publications with hot events or captivating stories you will get your news out there.

Headline: The first thing that readers will see in your news story is your title. This makes your headline the most important part of your press release. Therefore, you must come up with a catchy headline.

Generally, you have seconds to grab the attention of other editors who ideally get hundreds of other stories every hour. This means your title acts as bait to make editors read the rest of your press release and thus feature it.

How you begin your story: The first paragraph of your press release is also very crucial. It is recommended that you go straight to the point. Always start you story with the important issues and then end with the less important statements.

Your first sentence should have a punch that delivers on the title of your story. You can begin by writing a provocative opening statement, share some statistics, pose a question or share some benefits.

Then the subsequent paragraphs should offer detailed content that act as backup to what you mentioned in the first paragraphs. In short, each paragraph should be a build up to the earlier paragraph.

Avoid errors: For a press release to have the required impart, you need to be professional. Therefore, by all means avoid grammatical mistakes. Avoid typos, spelling mistakes and grammatical errors by using tools like Microsoft word.

In addition, you should make sure that your contacts are correct; any hint that you have given out wrong contacts and your press release will be tossed in the bin. Before you release any story make sure you get a friend to proofread your story. This will help you correct any errors.

Credibility is an integral component when it comes to publication.

Be unique: Being original is absolutely necessary as you are writing your press release. Find ways of coming up with your own stories and style of writing.

You can write about the same story but the way you present your issues can really increase your readership. The secret to this is practicing, the more you keep on writing the better you become.

Add contacts: Some of readers and editors would want to get in touch with you, hence is it imperative you give out your contacts. Sharing your contact details is a sign of credibility thus will boost your work online business reputation.

Avoid use of jargon: Your publications should be easy to read and understand. Unless your story is targeted to people in a certain profession, always use a language that can be easily understood by all.

Keep away from marketing pitches: A press release is not an advertisement therefore keep away from using high pitched marketing statements. For instance, avoid saying that you have the best work online program in the market; these over inflated statements will make editors overlook your stories.

Always be objective when writing a press release and seek to give readers helpful content. Remember, it is about the readers and not you.

It is of more relevance to show people how to do search engine optimization than telling them that you have the best software to do it.

write press release

Work with credible press release firms: It is imperative that you do your groundwork well to ensure you work with reputable companies. Though some of these firms may be a bit costly, it would be worth your while.

To get the best companies to publish your stories with, just do a search on the top search engines.

In case you notice that you are not getting enough coverage in your first publication do not get discouraged. You need to keep at it and within no time you will be the big shot in your niche. Work from home online business is all about being patient.

In business there are no guarantees but with the right tactics you are bound to succeed.

Follow the links below to learn more on how to work online and market your business with ease.

Web Content Writing Services | To Or Not To Outsource?

Web Content Writing Services | To Or Not To Outsource?

The driving force of internet marketing is web content writing. If you want to earn money online from home then there is no way out, you have to seriously think of content creation.

The reason for publishing this article is to determine whether to create your own web content or to outsource. But before we get to the thick of things, let as first define what web content outsourcing is. This is the hiring of writers from overseas or from online freelance websites databases.

Just the way some website owners go online to outsource for SEO activities and services, the same can be done for web content writing. Black hat firms are the main culprits when it comes to buying links especially from link farms or purchasing cheap content. Buying SEO services is not bad, the problem is that most black hat firms go for cheap stuff.

Ideally, an established and experienced web content writer will charge about $150 – $200 for an article with 600 words. But for the same amount of words, novice writers from freelancing sites may ask for as little as $5 – $25. Let me ask, from the two writers whom do you expect to come with a quality blog post?

Do not get me wrong, you may be lucky sometimes and land on a very good web content writer on freelancing sites. The problem is that out of 100 applicants, you may find only one good writer or if you are unlucky none. As the saying goes, you may end up kissing a lot of frogs before you get that one writer that meets your niche blog requirements.

Is content outsourcing bad?

That is far from the truth, outsourcing for web content writing services is OK. There is no online marketing that can work without the involvement of content. Be it white paper, articles, press release or blog post, all will need you to sit down and formulate content.

It could be you have no time to generate your own content or you consider yourself not to be talented in writing. If you are one of these people and you know the value of web content in regards to making money blogging, then it is alright to outsource.

But I would like to pose to you another question again, would you rather have a professional and qualified lawyer or a back street attorney represent you in a major court case? The answer is obvious; you would pay any amount to have the best person represent you.

The same should apply when it comes to web content writing. If you must outsource and hire people who fully understand your business concept and know exactly what you want to achieve from your blog or website.

It would be better to outsource for writers within your locality whom you can vet and have them as part time employees. This way you can work hand in hand with them as a team to ensure you produce content that has the right message.

Here are elements to look at as you are outsourcing for web content

1. Buy content that is targeted

2. The content should be SEO friendly or in other words optimized for search engine ranking

3. Get web content that can go viral through social media sites and other blogging sites.

web content writingI promise you, this is not the kind of content you can get from writers that charge $5 for every 600 words. You will be required to go deep into your pocket to get content that gets into your readers subconscious and thus giving you an online presence and brand.

My counsel to webmasters who outsource for web content writing services, try to generate your own content. Practice makes perfect, thus you can start by creating your own content and with time you will become a good author. I see blog owners giving out a lot of instructions, tips and direction to freelance writers proving that they can do it themselves.

All said and done, there is no way an article of $10 can compete with an article of $150. A writer who charges $150 will research until he comes up with web content that is branded just for your site. He will go as far as making sure the messaging is strategic and designed to capture your target audience thoughts.

The downside of outsourcing for generic content.

Someone asking for $5 for an article of 500 words will most definitely take short cuts. There articles will be recycled, stale and of very low quality.

Ideally, a person or company offering web content writing services will need to research widely and moderate the article until it flows perfectly. Do you expect a person charging $4 to go through all that trouble?

As the adage goes, “Time is money” and since the person charging $4 will need to do many articles in order to make more money, he will spend little time drafting articles.

Another question again, what value have you put on time? If you are NOT willing to go the extra mile by paying for quality web content or researching for content, how can you expect someone charging $10 to do the required?

Buying cheap content is what has resulted to most bloggers having content that is not in line with their goals. Sometimes you may ask a site owner their business concept and discover it is different to their site content. Only for you to discover that they outsourced for cheap web content writing services.

The fact that content is an integral component of online marketing does not mean any content is good. Do not publish any content just for the sake of it. Taking short cuts and cutting down your operation cost in the name of saving money will compromise your online business.

You cannot sacrifice your online reputation, web presence and online brand in the name of cutting cost. The long term effects of doing that are so expensive you would rather pay the cost now by buying high quality articles.

Summary: No matter the type of content you are generating, be it web content writing, videos, podcast or still images, you have to think of branding, connecting to your blog visitors and more than anything, cutting a niche for yourself as being an authority site.

The two latest google algorithm changes demonstrated how valuable content quality is. Webmasters who had the habit of outsourcing for cheap web content writing services are the ones that were most hit by the Panda and Google Fresh updates.

If you think that this article will help a colleague or friend, share it using the social buttons appearing on the left. In addition, you can add your opinions in the comment section beneath this post.

Why Unique Articles Guarantee High Page Ranking

Why Unique Articles Guarantee High Page Ranking

If there is one thing that will ensure you of high search engine placement, it is unique articles. The best way to look at this issue is to ask yourself; what is the main agenda of search engines?

Search engines specifically seek to provide to their users quality and relevant content. The minute they fail to do that, their traffic subsides and so does their online revenue which is mainly advertisement.

Seeing this is the case, you need to give search engines what they want thus in turn they will drive traffic to your site. As you generate content, be it on your site/blog, article directory or for back linking purposes, you have to always come up with unique articles.

It will be sad for you to spend hours generating content and Google to ignore all that effort. This will happen if search engines think that your content does not add value to their users.

Webmasters who have known the secret give search engines exactly what they are looking for, and that is unique articles. But you may ask, what are search engines looking for specifically Google?

If you have been reading the updates on this blog discussing about internet marketing, you will discover that unique content is key. After posting unique articles, you will also need to get quality backlinks so as to rank high on search engine result pages.

Let us see the sequence of events when it comes to ranking your site on Google. Foremost, you have to come up with original and unique articles and post them on your website or blog. This means posting content that cannot be found anywhere else on the web.

Secondly, you need to advertise your website and the best strategy is by building back links. Over the years article marketing has been the ideal tactic of improving your SEO value (back linking). But you can also post unique articles on blog networks, web 2.0 websites and through guest blogging.

The advantage of posting articles on these kinds of sites is that Google crawls and index their content often. In addition, these sites get high volumes of traffic which with will translate to some direct traffic.

But the ultimate benefit of article directory sites is the aspect of having links pointing to your blog or website. The more back links you get, the higher your SEO site ranking will be.

As much as these sites are excellent for online marketing, you need to know the best approach. Not any kind of content will suffice. For example, you cannot expect to copy paste the same article on all web 2.0 sites and article directories and hope to rank high.

Sometimes duplicate content may work but that is only when search engines have nothing else to display. Over and over again, Google has categorically affirmed that they will only list unique articles for a particular keyword term.

Consider this; you search for a particular keyword phrase and end up getting 5 results from different sites but all with the same content word for word. Would you be pleased with such results? Of course not, you would naturally expect to get varying results with quality and unique articles.

Search results are of more benefit when one collects varying views about a particular topic. It is for the same reason that online marketers have a problem when google is biased when one searches while logged into one of their services.

For instance, if you are logged into Gmail, Google will record the sites you visit. The next time you search using related key terms, Google will be biased and display the sites you visit frequently. This really denies you the opportunity of gathering different opinions on a given topic.

To counter this you will need to log out of all google services, clear your browser and search again. With that you will get results that are more varied and with unique articles.

Search engines have to avoid at all cost giving users duplicate content. The only way to do that is; when there are several articles with duplicate content to display only one copy.

It is for this reason that you need to come up with unique articles (content that does not appear anywhere else on the web). The same should also apply to content you submit on other sites in an aim to create backlinks.

As you build your link profile using content, make sure that your links appear on pages with unique articles.

Take a scenario where you are trying to determine the legality of a MLM program. You will need to read people’s testimonials. What if on all the results you get it is only one person who is talking about the program? The first thing that will hit you is that the testimonials are doctored.

unique articlesPeople tent to trust a site where there are many people with varying views. A blog with many comments would be considered to be popular but what if all the comments were from the same person? You will straight away know the blog is phony.

The same applies when it comes to search engine ranking, Google expects unique articles to point to your site. As links with different anchor text point to your blog from unique content, Google will consider that as quality, genuine and natural link building.

As for duplicate content, search engines will most likely ignore most of your content and links. Reason been that they are articles posted by the same person even though they are from different websites. According to google, the quality of a site is determined by different websites linking back.

Therefore, make certain that every article you post is unique from the other. Posting unique articles on your blog then sharing duplicate content on web 2.0 pages and article sites is been counterproductive.

Case Study on the importance of unique articles:

There are online marketers who claim that both duplicate and unique content work the same. But this case study proved on the contrary.

Two sites targeting the same keyword where picked to see which one will rank higher and faster. So as to get the results quickly, a long tail keyword that is easy to rank for was targeted on both sites.

On each site, a unique and well drafted post was published using the same long tail keyword phrase. To determine which strategy was better, duplicate or unique articles; on site A duplicate content was used to build back links.

While on site B, only unique articles where distributed. Since both sites where created using wordpress, they were both indexed and ranked immediately.

The outcome revealed without a shadow of a doubt that it is far much better to use unique articles than duplicate content to market your site. Within a day, site B that used unique content was indexed on the 1st page of Google.

Two weeks later site A that used duplicate content was still appearing on page 15 of Google search result with no signs of moving forward. Both sites were measured using the same long tail keyword phrase.

Summary: Moving forward in this New Year, you now more than ever need to work on providing fresh and unique content. This was demonstrated when late last year Google again updated their algorithm with a new update name Google fresh.

Therefore, as you generate content on your site make sure the articles are unique. The same should apply for articles that you post on other sites with the aim of building backlinks.

If you have a different opinion or agree with me on this topic, post your comments on the section provided below. Also feel free to share this unique article using the social icons displaying on the left of this blog.

Google News As An Online Traffic Generation Strategy

Google News As An Online Traffic Generation Strategy

What does one have to do to appear in Google news? This is the question that has been posed by many people who work from home online.

Google news is a source for tremendous traffic generation. This is especially so because you can get many natural links. Unique links lead to more high ranking thus boost online traffic from search engines.

For your website or blog to appear on Google news there are some guidelines you need to abide to. On this write up we are going to look at some of the requirements that you need to observe.

Writing structural demands

Site Content: The driving force behind the internet is none other but information. If you can provide information then you will generate traffic to your website or blog. This goes to show that content is the most important aspect when it comes to the internet.

It is critical that your content be of high quality and 100% unique for it to appear on Google News. There is no way you will duplicate or draft grammatically incorrect articles and expect to be listed on Google news.

The best approach is to keep up to date with what happens in your niche then release stories that are newsworthy. This means doing a lot of reading and researching. If you can be posting hot stories then you will be on the right path.

Article structure: This applies to any content you want to appear on Google or Yahoo news. Make sure that you come up with an article that has a headline, a brief author bio description and date of release.

You articles also need to be long enough since it’s all about giving information. An article should ideally have 400 to 600 words according to the latest panda updates.

Try as much as possible to optimize your content for search engine bots. Apart from that, your content should be readable to human beings.

Regular Posting: If you are one of those lazy writers then Google news is not your cup of tea. It is imperative that you share stories frequently. Share 2 to 3 articles on a daily bases for your website to be considered as a news hub.

Number of editors: If you are the only one posting content on your blog then it can be a bit challenging to appear on Google News. It is unofficial, but it is advisable to have more than one author for your site to be on Google news.

If you have a blog, allow other bloggers in your niche to submit on your site. This is also known as guest blogging. Have strict guidelines to ensure only original and high quality content is submitted by all writers. Ideally, 4 writers and above will do so as to enter into Google news.

google newsImagery: In case you have to add pictures within your articles make sure you add alternate text and descriptions. This is to ensure that search engine spiders can know what your images are about. Be careful how you use pictures on your site by avoiding flash images.

Pictures are good since they break the monotony of having text all through which can be sometimes boring for most readers.

Reputable site: The organizational structure of a site tells a lot about its reputation. An “About Us” page can go a long way in showing how reputable a site is. In the about us page add detailed information of authors names and their biographies. State also in details the main agenda of your website or blog.

Note: To enter into Google news you also have to be an authority figure in your niche.

Technical requirements so as to appear on Google News

Blog or site theme template: Choosing the right template is critical if your site is to be considered as newsworthy. Some claim that a blog cannot work, but if you choose a magazine type of template then you can enter Google news.

Have RSS feeds: This will apply to all website and blogs. RSS feeds are important to have since they help in finding and indexing of pages on search engines. I came to discover that I get very quality traffic from my RSS feeds, thus have it as one of your online marketing arsenals.

Google Crawler access: For search engine bots to find and index all your stories they will need full access. If you have a site that requires membership subscription, you need to grant access to search engine spiders in the restricted areas.

Once they have gotten access to your content, you can choose on how you want the content to be displayed on search results. One of the options is showing only the outline of your article.

URL creation: For every post you submit on your site or blog ensure it has a different URL. When all URL’s are different from one another it shows uniqueness and that no post looks like the other.

Titles: The first thing readers and engine bots see when they come to your site is the title of your posts. As much as it should be readable, your Google news headlines need to be keyword based for search engines to also read.

Generally, a title needs to act as a summary of what to expect in the body of your article. Make sure it is captivating enough to draw the attention of targeted readers.

It is recommended that your headline should also appear in your HI or H2 tags. Avoid adding dates on your headlines. If possible, it would better that you have company names or people’s names in your headlines. This will increase your chances of ranking.

Making money as you work online from home is dependent on traffic generation. Therefore, the more online marketing strategies you implement correctly, the more money you make as you work from home online.

For some time now entering Google news has been a challenge for people working at home. I hope this article will be insightful for home business entrepreneurs seeking to add Google, Yahoo news in their online marketing arsenal.

Soon we will go into details on how to use press release to appear in Google news.

Marketers Who Duplicate Web Page Content Be Wary

Marketers Who Duplicate Web Page Content Be Wary

On several occasions we have stated that with good web page content you can never go wrong. If you stick to the rules and do what Google experts of you, then your site will always feature in search engine result pages.

The driving force of the internet is content; in short without content then the internet will fail to exist. Therefore, as you generate any web page content you are fueling the engine that drives the internet.

Seeing that content is created every day in mass, we can then say that the internet is like a big article directory. This is where search engines come into play; i.e to sort out the content, index it, rank it and offer you with relevant information as you browse.

Just the other day a friend was telling me how she used to spend countless hours doing research in the library. It would take her days before finding the relevant content she was looking for to come up with her thesis.

Today, it takes her a few hours to gather relevant information all thanks to the internet. We have to give a thumps up to search engines on the way they record and archive web page content and present it to us within micro seconds. The amazing thing is that in a matter of seconds, engine bots still give you very relevant content.

It has to be said that of all the search engines, Google has gone an extra mile to ensure web page content served to its users is of high quality. Though google is not 100% perfect, it really tries to gather information from several sources thus establish up-to-date data profiles.

As we speak, google can now record your browsing patterns and the keywords you enter in their search box. Armed with this information, google is able to provide you with content that it deems relevant to you.

Google collects your browsing information when you surf while logged into their services such as Gmail account. This feature has really raised hot debate with SEO marketers asking whether what google is doing is right.

Some online marketers argue that providing such kind of search result limits internet browsers from getting varying opinions. They say that since google will give you results of the sites you mostly visit at the top, you will end up failing to collect more relevant web page content that can also be valuable.

But you can overcome this by logging out of all the account associated with google, clearing your browser and then browser again. This way when you surf the results will not be biased. Alternatively, you can search for content on another computer that you do not use to log into your google accounts e.g in a cyber café.

The challenge that search engines really face is the issue of taking care of duplicate content. So far, Google has been considered as the all knowing search engine but when it comes to handling duplicate web page content you get the feeling people actually overate them so much.

But that is not to say you can go right ahead and post duplicate content and think you will get away with it. The year that has just ended 2011, saw Google update their algorithm and some of the sites that were most affected where sites with had duplicate webpage content.

For example, a site like Ezine Articles is still to date struggling to gain its former glory. The day Panda update was released; ezine articles directory was axed from search engine ranking for more than 189 keyword terms.

A close look at article directories has revealed that they contain a lot of duped content. Online marketers in an aim to rank high have used article directory sites to generate direct traffic, add backlinks and rank on search engine listings using underhand tactics.

web page contentMost internet marketers do this without caring about the quality of their articles. With publishers syndicating the same content, the internet ends up having low quality content that does not add value to internet users.

To make matters worse, they use the same content on as many article directories as they can find. Get warned, all indicators point towards duplicate web page content facing the Google broom.

As much as there is substandard content, we have to agree that there is a lot of high quality content you can find on the web. But search engines need to device a way of knowing the origin of such content.

If you come up with unique webpage content, search engine should give preference to you than to people who copy your article. It is unfair to see another person ranking higher than you and yet they have copied your work.

It will take some time for search engines to really sort out the mess of duplicate content but at least they have taken a step towards the right direction. For sure it will not be 100% perfect but with a search engine like Google working over night to sort it out, people who dupe content have a reason to sleep with one eye open.

Summary: Google panda update must have really caught marketers off guard and made them rethink of their internet marketing strategies especially in regards to SEO. The amazing thing is that not all content on article directories were affected. This goes to show that the panda update used certain signals/parameters to sort between the quality articles and the inferior ones.

Article directories have been synonymous with poor web page content over the years. If you browse any article directory you are sure to come across articles that do not make any sense to the reader. In most instances, this is the kind of content that has been regenerated using softwares.

By the look of things it is evident soon the web will be like a hot potato for people using short cuts to promote products or websites. It is the high time you re-strategized your work online marketing plan by using white hat tactics alone.

Google is about to announce the rules you need to follow to remain relevant on the net. My personal advice is that you adhere to them. But if you are the type who always shares rich, unique and educative web page content, you do not have to worry at all.

You may not rank high right away, but the good news is that within no time you will reap the benefits that come with publishing quality content.

Now the big question is; are you ready for the new algorithm updates that google will use to rank websites in this New Year?

Give us feedback in the comment section provided below. Also on the side bar you will find a section where you can enter your email address for regular updates.

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How To Write Online For Readers And Seach Engines

How To Write Online For Readers And Seach Engines

Writing online is an art that many people are really looking to decipher. This is especially so for people who blog for money. It is a known fact by now that content is king when it comes to internet marketing and more so blogging. Imagine how it would feel if you find your site appearing on first page of Google for your targeted keyword phrase?

Am sure it would be a great achievement, but you also need to consider something ease; is your content good enough to ensure you make money online? Good online writing is where your content leaves a lasting impression on the readers’ mind to an extent that they will always want to come back for more. In addition, when writing online your content should unconsciously cause your visitors to take action.

On this article we shall discuss exactly how you can get the attention of your target audience and at the same time optimize for search engines. Many assume that writing online for people and search engines is like rocket science but today we will burst that bubble.

As someone blogging for money, you want to rank well on search engine result pages and at the same time compel visitors to take action. Here is how to go about writing online:

The layout of your content: (How to please your readers)

You need to know how to structure your articles when writing online. For you to retain readers on your site and ensure they take some kind of action, your content needs to be legible and easy to understand.

This you can achieve by first having short paragraphs. It is also advisable to use white as your background color so as to ensure your text is clearly readable on a computer screen.

Try and create sub headings within your articles. This makes it easier for readers to know where to find the main points of your article. Many readers simply scan through content but if you break your content into subheadings you will compel them to read some of your content.

Other ways of breaking content as you are writing online include the use of boxes, bold letters, lists, different fonts and bullets. For example, when you number some points or put words in a box, readers will for sure read them.

Note 1: Whatever you do, as you are writing online avoid having long paragraphs. Readers will get bored so fast thus affecting your bounce rate (reduce visitor retention).

Note 2: Breaking up your content helps your important points to be seen and read.

Before you write online, always consider who you are targeting. Have the image on your readers reading your content even before you begin. This will help you in writing online for your readers and ensuring you connect with each reader.

As people read your article they need to see your passion flowing in your writing. Therefore, write online the same way you talk and you will connect to your audience.

Check out these simple but effective online writing guidelines:

–          As much as possible use action verbs

–          Use descriptive content that will touch people’s senses. Use words that bring out images in readers minds

–          Try to narrate stories.

–          Let your content touch the emotions of your readers.

–          Your content should always add value to your target audience.

–          Rather than using the word “I”, use the word “You”.

–          Show your readers what to do especially on your sales page (Call To Action).

–          Make sure you proofread your article before you publish.

 

Writing online to please search engines:

It is obvious that more and more webmasters are been affected with the constant search engine algorithm changes. There is now a thin line between writing online for people and search engines.

Today, there are sites ranking so well and yet they have not fully optimized. This goes to show that with time writing online will be more of quality content than even using keywords.

Note: What determines more the ranking of a site is off page elements more that on page optimization factors.

Remember, the more quality links pointing to your site the better your chances of ranking high. But the way you draft your web content also plays a major role when it comes to website positioning.

Here are some vital pointers for writing online in relation to page ranking

writing online for search engines1. Webpage writing: Let every page you publish stand out. This should be in terms of theme and keywords. Write as if that is the first and last article you will post on your blog or website.

2. The theme of every post you create should be unique and targeted to a particular keyword phrase. Therefore, use different keywords for every web page you publish.

3. Research and determine the keyword to use before you start writing. The same should apply to the theme of your article.

For instance, if you decide your article is going to be about how to work online at home and make money fast through affiliate marketing. The right keyword to target would be how to work online.

4. When choosing keywords, use the right tools to make use you select keywords phrases that people in your niche are actually searching for. Target long tail keywords since that way it will be easier for you to rank.

5. As you are writing online for search engines, try as much as possible to blend in your keywords in your content without forcing them. Get different variation of your targeted keyword and use them in your article.

Today, engines spiders are intelligent enough to relate different keyword variations. For example, if you are targeting a keyword like “work online”, you can have vibrations like, “working online”, “online work” or “works online”. This way you will make your content readable to people and at the same time optimized for search engines.

Summary: Your webpages ranking well is the best way of driving traffic to your site through search engines. But if you rank poorly people will never know that your content exist thus your online writing will never be noticed.

On the other hand, if you are writing online just for your webpages to rank well and fail to write well, then visitors will leave your site without taking any action at all.

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