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Research Shows Marketing With Social Media Is Critical

Research Shows Marketing With Social Media Is Critical

Now more than ever, marketing with social media has become very imperative. The internet has not only altered our way of doing things, but has also completely revolutionized our way of thinking. Offline processes that would require days to accomplish can now be completed in a matter of seconds.

Gone are the days where you would see an office desk having piles of documents. This has been replaced by soft copy documentation; a good example is cloud computing.

It wasn’t long ago when post mails where the best modes of communication. Today people use the internet for business purposes, communicate with friends and family and also to study. All these been done on real-time basis.

By a click of a button, you can now get access to books and videos through instant downloading. Businesses are marketing with social media now more than ever. This is demonstrated by how gift shops are offering their online customers better discounts than the clients coming directly to their offline stores.

Research has shown that currently we spend about 1/6 of our lives in the cyberspace. Just in the United States, the average American spends like 4 ½ hours daily on the internet. By the look of things, this trend is bound to increase to 5 hours or more in a short span of time.




The increase is necessitated by the fact that some individuals entirely depend on computers and the internet to perform their daily tasks.

All this is an indication that we are fast moving into the digital world. Any business that does not position itself strategically online will very soon become obsolete. One of the tactics that business people need to embrace is marketing with social media.

Google Ad Planner did a survey and revealed some of the most visited sites in the US alone. The list contained six categories which are Search Engines, Social media networks, shopping sites, entertainment sites, business websites and sites offering softwares.

The research showed how marketing with search engines is number one. More than 90% of traffic generated on the internet is through search engines. Naturally, because the internet is about sharing information, search engines, encyclopedia sites and how-to websites like eHow and Wikipedia took top spot.

After search engines, shopping sites took the second position. This includes sites like eBay, Walmart and Amazon. From there we go to entertainment sites, social networking sites, business sites then softwares sites in that order.

Close observation of all these six categories, social media is one of the fastest growing sectors. It takes the fourth position and yet they gained popularity just the other day. Google Plus the new kid in the block has hit the social circles by storm.

By the second week, Google +1 had over 2 million subscribers and today the site has over 40 million users that is after two months. This is why it is critical that marketers should think seriously on how to best approach marketing with social media.

Social networks are websites that are community based. These are sites where you will find business professionals, bloggers, dating communities and online forum communities congregating. Take a look at a site like Facebook which has over 800 million subscribers. There is no way any serious marketer can ignore such numbers.

Next after facebook is YouTube where people share videos then twitter takes the third spot. The amazing thing is that the number of social media users is increasing by the day. It is for this reason business people need to take advantage and begin marketing with social media much more.

Which site is best for marketing with social media in the US?

According to Nielsen, 22% of Americans have been completely engrossed with social networking sites. Facebook takes up to 67% followed by YouTube which takes about 55% of traffic generated by social media sites.

Though the other social sites are used by less people, they attract more targeted visitors and thus are also excellent when it comes to marketing with social media on these sites. These include sites like twitter and LinkedIn. Bloggers have also cut a niche for themselves with sites like WordPress and Blogspot featuring as some of the most visited sites.

Living Social and Groupon are other sites that businesses are using for marketing with social media. The one thing that elevates these two sites is that fact that customers can get good bargains and discounts on various products and services.

marketing with social mediaConsidering that this year Cyber Monday increased by double digits, am sure a big percentage of these online sales were transacted on sites like Living Social and Groupon.

Active users on social media sites in the USA.

According to the research conducted by Google Ad Planner, about 200 million people in the US are active members on social sites. Of these 200 million people, the research reveals that most of them are female. The sites that women mostly frequent are social sites that offer deal of the day.

There men counterparts mostly can be found on sites like social business sites like LinkedIn. This is because most men take the top positions when it comes to the corporate world.

Age is also an important aspect to look at in regards to marketing with social media. Research reveals that young people prefer active sites with more action while adults are inclined towards sites that have more of content. Some of the sites to find young adults include blogging sites and social sites that require active participants.

Teens on the other hand are more inclined to sites that encourage social sharing. Here we are talking of sites like Photobucket, Flicker and YouTube which are all image oriented.

Conclusion: Invention of things like computers, Laptops, IPads, mobile phones and the internet have revolutionized the way of doing business. People have moved to the internet to study, gather information, be entertainment, preach, communicate and shop.  In fact, we are now spending more time online than offline.

It is the high time that people thought of getting into home online business based ideas. Slowly but surely people are becoming internet consumers and the first sites they are going to are social networking sites. Marketers therefore have to reexamine their marketing strategies so as to succeed in increasing their customer base.

While working online, you need to incorporate several online marketing techniques in order to reach a wider audience. Marketing with social media has of late proven to be an integral component of web marketing and building business brands.

On this blog, we have repeated time and again how important it is to research and know your target market preferences and where your audience spends most of their time. This article shows outright that marketing with social media sites is paramount.

If you have more research records on marketing with social media kindly share them with us through the comment section below. You can also share this article with other online marketers using the social icons appearing on the left (This demonstrates the power of marketing with social media networks).

Search Engine Optimization And Use Of Longtail Keywords – Insider Secrets

Search Engine Optimization And Use Of Longtail Keywords – Insider Secrets

The internet has completely revolutionized the way of doing business especially if you decide to do search engine optimization (SEO). Long gone are the days when tradition business was the norm, today you can start making money from home with ease.

Though micro-blogging seems to be stealing the show when it comes to internet marketing, you as a webmaster need to use social media sites to boost your back links. Even after you update your facebook wall or send tweets of your home business, you need to have a place that you will be sending your target audience.

Many people use the long route of making money by joining online business programs and spend all day on social sites promoting their web business links. It would be better you launch a blog or website and offer people quality content. Once you have gained online presence you can go ahead and monetize your web pages by publishing links directing people to your work online business programs.

So as to generate unique traffic to your site, one of the strategies is through SEO. As an online business person, if you choose to dismiss search engine optimization (SEO) as a way of internet marketing, you do so at your own risk.

This is what you need to have in mind; people browse the internet to look for content. Therefore, all you need to do is learn what people are searching for and make money from home by offering them the information they want.




It therefore becomes critical that online entrepreneurs figure out how to make the most of this essential tool of internet business marketing. Regardless of whether you run a massive or small home business, search engine optimization will assist you to generate quality online sales leads.

Longtail keyword pro

Some folks outsource for SEO services and that is alright if you have the money to spend. But remember that you need to do your research well so as to avoid being scammed off your cash. There are many con artists who claim that they can make your site rank in a few days, be very careful. Otherwise, SEO is something anyone can do from the comfort of their home. All you need is a computer, internet connection and a will to succeed.

To get a high placement on major search engines like Google and Yahoo takes time. You need to be patient and focused to appear on page 1 or 2 of search engines since that is where the money is.

Below are a few validated techniques associated with Search Engine Optimization.

Choose A Niche: Before you start a website you first need to identify which niche you want to target. Opt for an industry you know you are passionate about and that has a wide range of topics to discuss about.

From there, research and select the keyword phrases you want to target within the niche you have selected. Use tools like Keyword Checker or google Trends to see which keywords are searched for mostly in your niche and how competitive they are. Go for keywords that have high search volumes but low competition.

This will ensure you rank faster and thus generate more traffic quicker.

Internal Optimization: Once you have identified the keywords to target, you have to use the keywords within your website or blog. Add your key terms in your keyword and description META tags.

META Tags: Including a description and key-phrases to your blog META names is extremely important with regard to search engine optimization. This is the segment that informs engine Spiders what your blog is focused on.

Whenever you publish your description, make it brief and ensure you include your targeted keywords optimally. Again note: Think about your target viewers when picking which keywords to work with. The idea is to go for commonly searched phrases.

Web Page Content: To obtain a higher page positioning on search engines like Yahoo, Google and Bing content takes on a significant role. Each time you post stories on your blog make use of common keyword phrases ideally the once listed within your website description META tags and KEYWORD elements.

To avoid spamming use different keyword phrases on every page you publish.

That means, from the onset you have to choose your keywords meticulously ensuring they are being sought after by people in your industry. In addition, steer clear of keywords that are extremely competitive because it will take you a long time before you rank for them.

With regard to better SEO practices, make sure you work with textual content instead of pictures. Typically, the intelligent applications known as Spiders or Crawlers employed by engines like Yahoo and Google cannot read through images. But because images enhance your web page overall look, be sure to include alternate tags hence allowing Crawlers gather information and know what your images are about.

External Optimization: This is where you work towards making certain engines spiders/bots locate your site thus rank it. The way to do this is by submitting your web URL on other sites. Since sites like facebook, twitter, online business directories are crawled often, you can add your web links on these sites to boost your inbound links.

Link Building: Remember that the more links directed back to your web page the more important your website is regarded by engine crawlers therefore boosting your web page rating. But note, the more top quality links you have from sites in your industry the more effective your search engine optimization will be. Hence, make contact with webmasters with higher web page ranking and request them politely to link back to your blog or you request to be a guest blogger.

Another recommended technique of increase your link popularity while working online is through article submission. There are article directories like Go Article, Article Click, Buzzle and Ezine Articles where you can post write ups and in return get back links.

An additional technique for backlink building would be to provide high quality content on your site which is beneficial to your niche market audience. The more educative your data is the greater the probabilities of folks linking back to your blog.

The minute you learn the secrets you will never spend an extra cent hiring a search engine optimization (SEO) specialist to assist you generate organic traffic to your blog. Make the crucial step and with passage of time you too will become a real Search engine marketing specialist.

The world-wide-web has totally changed the ways of conducting business and I believe that this is for the better. This is will only be so to you if you make use of technology.

Follow the links below to harness more insights about online marketing.

How To Use Facebook Fan Pages To Rock Your Web Home Business

How To Use Facebook Fan Pages To Rock Your Web Home Business

Social media has for a sometime now been the bedrock of business promotion. At first no one thought much of social sites but as we speak any online entrepreneur that ignores these sites is missing out a lot.

It is difficult when you are talking about social media marketing to fail to mention Facebook. With over 900 million active subscribers, facebook has truly become a power house in social marketing.

Facebook offers various ways of relating with potential customers. Building relationships is the first strategy of growing a business and facebook does exactly that.

On this write up we are going to discuss an important facebook tool for marketing your home business. Facebook fan pages are surely a gem when it comes to marketing on the internet.

Even with the potential to turn your small online home business into a mega business, entrepreneurs are yet to fully harness the power of marketing using facebook fan pages.

It is common to hear business owners saying that their fan pages are not as effective. Others have worked so hard but still their fan pages have very few likes.

Today, you will learn how to make sure your facebook fan page bares the required results.

Before you launch any online marketing campaign it is always important to plan, set your targets and stipulate your strategy.

The mistake that most entrepreneurs commit is creating a fan page just for the sake of it. You need to lay down strategies and know the people you want to target and how you are going to reach them.

With proper planning, you will attract the right fan base who will engage with you and your business.

Setting ground rules for your fan page:

The first step to take is to define the reasons of setting up a fan page. If you are creating a facebook fan page just because all your competitors have done the same then you are missing the point.

Instead, write down what you intend to achieve from creating a facebook page.

Uniqueness is also very imperative if your page is to help you market your business. Identify what your competitors are not doing and implement on your page. It is this difference that will set your business apart from the rest.

Your page should also include things that cannot be found on your website. This can be in form of quotes, addition expert advice or contests.

These are simple strategies of engaging your fans thus have a platform to interact with them on another level. Ideally, a fan page should have some life and not appear motionless.

Now that we have set the ground rules, let us list some tips to help you promote your business using facebook fan pages:

The content to submit on your page: As you set up your page you need to decide before hand the kind of posts to publish. It can be boring to share content from your site alone thus identify other sites where you can be getting content.

These should be sites that have authority in your niche. Apart from making your fan page rich, posting content from other related sites will help boost your credibility. Within no time other business owners will also start sharing your content on their facebook fan pages.

marketing with facebook

System of posting: There are different ways of communicating with your fans. You can decide to be formal and educative or simply post content that require your audience to respond.

That is not all; you can also opt to post content in a news format or through providing facts. It is always advisable to post using your personal names.

This helps in bringing a human element to your business thus building trust. The use of names is also a way of building a personal brand.

Frequency of posting on your fan page: Posting too many posts in a day can be quite overwhelming for both you and your fans. On the other hand, posting one post a week will make your page appear dead.

It is recommended you update your facebook fan page at least ones or twice in a day. For example, you can post an article in the morning and in the evening share a motivational quote.

On other days you can put a poll for your fans to participate. These are effective ways of engaging with your audience thereby helping you promote your online home based business.

How to react to both positive and negative comments: As much as you may want to please all your fans you need to be ready for rejection. The last thing you need to do is to assume that the negative people are being personal.

You need to device a method before hand on how you are going to deal with negative comments about your products or your site.

In addition, come up with a plan on how to handle unrelated posts on your facebook fan page that can distract your fan from constructive interaction. Set guidelines on the type of posts to allow on your fan page and the ones to delete.

Your fans also need to be educated on the type of post to share on the fan page wall. This will help you avoid the hassle of cleaning up your wall all the time.

How to provide feedback to your fan base: The same way you need to respond to comments submitted on your blog you should also do the same on your fan page.

Do not let 24 hours elapse before you get back to any question posed to you by any fan. In case you are not able to respond in time, make sure when you finally do so start with an apology.

This will help build relationships and your reputation hence make your fans trust you and what you have to offer. Every response proves to your fans that you care and you will always be there for them.

Sometime it takes very little to turn a potential customer into a loyal one just because you lend them an ear.

Summary: Above are guidelines that will ensure your facebook fan page drive traffic to your website and help grow your business. This does not mean you cannot change these guidelines to suit your business or the needs of your fans.

Time to time, you can examine your guidelines and make necessary adjustments when need arises.

All said and done, having ground rules helps you grow and run your facebook fan page effectively thus reap maximum results.

If you haven’t set up a fan page it is high time you get down to business, click here to create one. In some cases, it only takes a single twist or adding some spice to your marketing plan to take your home business to another level.

Maybe the one ingredient missing in your marketing recipe is having a facebook fan page.

I’m sure you may be having something you want to ask or add regarding this topic. Please feel free to do just that by submitting your comments in the section provided below.

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Is Google Keyword Research Becoming Irrelevant?

Is Google Keyword Research Becoming Irrelevant?

keyword analysisWhen I woke up this morning I had already decided on the topic to write about but something strange happened. I read a lot in order to come up with articles thus I’m forced do research by entering keywords in the google search box.

It then crossed my mind how Google has been going on and on about leveling the playing field as far as SEO is concerned. The research for my intended topic was diverted and I began researching on something else.

I wanted to see whether the results I got had websites that did not have any relation in terms of the keyword phrases I entered and if so, whether they were want I was searching for.

This was my finding, the search results were almost 90% related to what I was searching for and all the sites had used the same or relevant keywords within the content.

So, how is google going to rank sites that don’t care about SEO though they have great content?

This is the question that got my adrenaline running and thus the reason of writing this article. Many webmasters and web marketers are wondering whether keyword tools have become irrelevant and it’s only fair they know the truth.

The motivation to write about this is also because of the recent google algorithm updates that have been taking place. If there is an SEO expert that can explain to me like a layman how google is leveling the playing field by their new algorithm update I would be so happy.

For a long time now SEO experts have been using different tools to market on the internet. Publisher after publisher have been writing articles showing people how to do google keyword research in order to rank high on SERPs.

There are webmasters and bloggers whose sites are based on keyword phrases such as “keyword tools”, “Keyword research” and other related keywords. A look at the blogs about site optimization, thousands of articles have been posted teaching on how to optimize using keywords.

That notwithstanding, there are hundreds of people and companies that have spent endless hours designing programs to help in keyword research. Some of the best keyword research tools include Word Tracker, Keyword Discovery, Keyword Winner, Market Samurai and many others.

Bloggers really love using wordpress to create blogs. This is because wordpress comes with amazing plugins that can really help you generate traffic.

One of the plugins that almost all wordpress bloggers use is All In One SEO and the other is Yoast WordPress SEO which I personally use. These are plugins that help bloggers conduct keyword research among other optimization practices and thus the reason why blogs do well on search engines especially google.

Google also has the Google Keyword External Tool to help site owners and web marketers know which keywords to optimize on within their content or to use in their Adwords campaigns.

google keyword research

Google’s bid to level the playing field has resulted in the release of major algorithm updates. The latest was Google Venice which is said to de-index sites that build backlinks unnaturally.

According to google, they want sites that have quality content but know nothing about SEO to have their fair share of organic search results. How is that going to work or improve search results?

The result of ranking sites without considering keyword usage will mean that a site can rank high but since there is no keyword optimization it can rank on any google keyword phrase. If you ask me, that will only led to total confusion.

Search engines are robots and for that reason they can never tell what your articles are all about. The only indicator they have to know what your content is about is by checking the words you have repeated.

The other parameter engine spiders use is checking the authority of your site. The more relevant and quality sites pointing back to your content the better you will rank on SERPs.

How is it possible that someone writing about a given topic and fails to mention specific keywords will rank same with another person who has optimized his content with relevant keywords?

If you ask me that is not possible!

But I have to give a thumps up to google for enabling their bots connect words that are related, stemming, plural and relevant. This will go a long way in ensuring that bloggers and webmasters optimize their content without making it obvious that there are phrases they keep on mentioning.

Going round in circles

It may appear like my arguments are unfounded or maybe my understanding of leveling the playing field is misplaced. What google is trying to do is keep webmasters and bloggers on their toes.

People have found many loop holes in the Google ranking formula thus the reason for google to scare them off a bit.

Do not get me wrong, search results have really improved especially from December last year when Panda Update was first released. After that they have been several panda versions that have been released and for sure they have helped reduce crappy content on search results.

What I find hard to comprehend is the death of keyword research all in the name of ranking sites that do not know anything about SEO. It would be understandable to find a way to deal with sites that over optimize using keywords.

No matter how many times google alters its algorithm formula, there is no way they are going to eliminate the use of keywords. Therefore, those of you who might be hoping to rank without using keywords you better rethink.

The recommended thing to do is to put more emphasis on generating quality content and being careful not to check on your keyword density.

Work on your keyword usage to ensure that you don’t over optimize but at the same time make certain search engine Crawlers know what your content is all about.

Now, to answer the question that we asked: Is Google Keyword Research Dead?

NO!

Never!

Keywords tools and keyword optimization strategies are here to stay. Anyone that ignores or is naïve about anything pertaining to SEO is leaving a lot of money on the table.

Generating content without doing keyword research is like trying to hit a target while blind folded. Just as water is important in sustaining life, so is keyword research in search engine optimization.

Soon you will read of articles claiming that SEO is dead. For me I think SEO is here to stay, what I think will change are the strategies of doing SEO.

The two driving forces of google internet search are keywords and backlinks. While keywords help search engines know in which niche to rank you on, backlinks tell search engines the authority of your site.

If you were thinking of re-strategizing and stopping the use of keywords within your content, your competitors will be the ones smiling all the way to the bank.

The panic that is taking place in the online marketing arena tells me google has succeeded in scaring site owners. Every day, article after article are been released spelling doom to people who do SEO.

Now that you know better; rest easy and don’t allow Google to take you around in circles. The only way they are going to completely level the playing find is hire millions of people to read each and every article released on the web.

If you come across an article that talks about how to do google keyword research or the mistakes to avoid in keyword research don’t say that these articles are irrelevant. They are relevant now and they will be for a long time to come.

Summary: Researching for keywords in a bid to rank on Google or other search engines is absolutely imperative. There is no way of telling what your content is about unless you mention certain words related to your niche or topic.

Do you agree or disagree with me? Post your comments in the section provided below.

If you think this article will help arrest the fears of other bloggers go ahead and share, tweet, +1 or like this blog post.

 

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What is the Ideal SEO Guide To Use Today And In Future?

What is the Ideal SEO Guide To Use Today And In Future?

The one and most important ingredient of basic SEO guide is one, CONTENT. It is amazing the way different SEO experts will attribute their success to different search engine optimization methods. But the common denominator you will find in all the SEO methods they used will be content.

This goes to show that there is no ultimate SEO guide that will work better than the rest. In fact, all the SEO guides you have read work, the secret is implementing them the right way and being consistent.

Many are the times you will notice online marketing professionals coming up with different views; this does not mean that one is better than the other. Actually, they are all right because they are talking from experience by sharing what worked for them.

While one webmaster may have had great success with article marketing, another could have had similar results with video marketing. In short, there is no better SEO guide than the other; it is all a matter of execution that really counts.

Which SEO guide worked for me?

At the moment I cannot claim that I’m a guru when it comes to website ranking, but most of my blog posts rank on page 1 of google search results. It is from my personal experience that I can share with you the SEO guide that helped me in generating online traffic from search engines.

The best strategies of getting a good placement in search engine result pages for me are blogging and article marketing. These are the two techniques that have made my work online blog to rank on page 3 in a very competitive niche in just 6 months. Am sure it will not take long before I hit page 1.

Blogging is all about creating content that is helpful to readers. If you aim to educate and offer people workable solutions to their problems then they will build confidence in you. As you build your online reputation by sharing rich content, traffic will build and it will not take long before your readers begin to link back to your blog or website.

It is only by generating relevant and insightful articles that will necessitate high quality sites to link to you. Therefore, the ultimate SEO guide of ensuring you boost your search engine ranking is distributing valuable content.

Search engine algorithms:

Most of the time when people read about page ranking the thing that comes to mind is the google “1 – 10 PageRank”. As much as this may count to a certain extent, it does not contribute much to traffic generation or work online money making. In actual fact, the 1 – 10 PageRank has got nothing to do with SEO guide.

When talking of page placement, the ideal way to gauge this is to consider where your webpages appear in search engine result pages (SERP’s). It was just the other day when the Google panda updates hit many webmasters and bloggers by surprise. The updates where meant to demonstrate to online marketers that content is key.

For search engines to remain relevant and better their browser’s experience, they have to keep providing quality content. So if you say you survived the google panda updates and you offer people useless content, it will not take long before another google algorithm change hits you too.

Of late the algorithm changes have been designed to root out low quality sites that have duplicate content or have content that is not useful. This goes to show that the best SEO guide that every expert should share is definitely quality content creation.

best SEO guideTake time to read other blog content in your niche and provide your readers with informative and original ideas. Do research and come up with detailed reports that are insightful and search engines will obviously rank your website or blog on their first pages. According to Google only top quality sites should be rewarded with high page ranking.

Online reputation and presence:

Apart from creating content for search engine ranking, remember that you also need to consider your reader’s experience. If you offer useless content, you can be sure that your visitors will keep away from your blog or website.

Therefore, be professional as you are publishing your content. As you aim to rank on search engine result pages, build your online reputation by offering content that is devoid of typos and grammar mistakes. The articles on your blog are a direct representation of who you really are.

Since on the internet there is no face to face interaction, people form an impression from the way you present your content. Thus the material you discuss on your site should be objective towards adding value and not just filling up the space.

Take note: For you to make money online you need to retain people on your webpages. The lower your bounce rate (the recommended bounce rate is 80% and below) the better your conversion rate will be. Reflect on this, your online presence is dependent on the type of content you share.

Some of you may claim that they are not good writers, but you do not need to be an established author in order to come up with good content. Even the best authors you see today worked hard to get to where they are today. Practicing is the secret of developing your article writing skills or creating quality video content.

To avoid hurting your online reputation by sharing poor content, you can hire experts to write for you. There are sites you can visit and hire writers to create quality content at affordable rates. One search site is at Warrior Forum.

Keywords in SEO guide:

The fact that am sharing about search engine optimization means I cannot omit the importance of keywords. When it comes to keywords the two things you should always remember is to avoid overstuffing and forcing keywords in your articles.

Note that people are the ones that will purchase your products and not search engines. Hence you can rank very well because of forcing keywords but if people do not understand what you have written, how would you expect them to buy?

Furthermore, it will not take long for search engine bots to see that your content is of low quality and they will send your site to the sandbox. To avoid being penalized by engine spiders, keep away from keyword spamming and overstuffing. A good SEO guide must emphasis the right use of keywords.

To sum it all up, the ultimate SEO guide is about being patient. If you are consistent and take time to create rich content you can be sure to laugh all the way to the bank. This will not happen overnight, but is a matter of focusing on improving the lives of people in your niche.

Regardless of the SEO guide you opt to work with, never move away from syndicating relevant and quality content. Therefore, as you create that video or article take time to address the needs of your target audience adequately.

Placing Adverts That Guarantee Web Marketing High Conversion

Placing Adverts That Guarantee Web Marketing High Conversion

When it comes to web marketing the way you position your advertisements plays a pivotal role in the income you will earn online. Just the way marketers conduct offline advertising, it is imperative that you understand your website audience and know what they want to see and hear. The best way to achieve this is by wearing your customers’ shoes.

This write up is to help those webmasters and blogger who have monetized their blogs or websites and want to get high conversions from their online products. But before we get into how to convert online, it is good to state that the first thing you have bear in mind when it comes to online marketing is creating quality content. This is the first and most important element to earning a decent income as you work online.

There are some website owners who rush to add products even before they have traffic on their site. For effective web marketing, you need to focus more on attracting quality visitors and ensuring that you retain them on your blog. Viewer retention can only be achieved by offering insightful and useful content material.

Secondly, you have to share content on a specific niche that you have a passion for. This will help you always have something to publish on a regular bases and more so interesting to read. When choosing a niche to blog or write about, select a niche that has a wide range of topics to discuss about to make sure you do not run out of content to share. Apart from posting content, you need to optimize your articles for keywords that you want to rank on to help you generate organic traffic.

Now that we have established that you need to traffic to make sales online, lets us get into how best to place adverts that convert fast.

Banner Advertising: One of the most commonly used web marketing tools is banners. The power of banners is that they are images and we all know that the brain is easily captivated with pictures. Studies done by philologist have repeatedly shown that most people just scan through content but when you add images they tend to read the content. Apart from images making your site look attractive, they also play a major role when it comes to promoting your affiliate products.

It is critical that you choose the banners to place on your blog wisely especially when you are doing affiliate marketing. Target the banners that can easily draw the attention of your web audience thus clicking on them. The landing page of your affiliate site also need to have a good first impression and more so have rich content.

Position your banners on strategic places where your readers will easily see them. Some of the recommended places include at the top of your website. This is because it will be the first thing quests see when they come to your blog or website. The side tabs are also perfect places to post your banners. Website marketing experts recommend that you position your side bar on the left side of your site. This is because most people are right handed and hence tend to place their cursors on the right side when browsing.

To break the monotony when you are writing your blog post, it is advisable to use pictures and you can take this opportunity to upload banners adverts. Most readers like clicking on images and this means you will be able to drive traffic to your affiliate company and make sales. WordPress templates are perfect to use since you can float or position your banners on the left, center or right side of your content using a plugin called Ad Injection.

There is still much more to learn about banner advertising and on later publications we shall discuss in detail.

Text Link Advertising: Apart from hyper links helping you optimize your site for search engines and easy navigation of your site content, they also assist you in promoting and conversion of your online products. It is really disheartening for visitors to land on your pages and see links plaster all over your content. It is advisable to apply strategic positioning of links whenever you are advertising on your blog.

At least have 2 or 3 links within your page content. One link can point to your affiliate product using relevant anchor text. Another link can direct readers to another page within your site to make readers have an easy time navigating your blog pages. In addition, linking of pages helps search engine crawl your site and thus rank your pages. Remember to use relevant keyword phrases when you are hyper linking.

Google Adsence Placing: One of the easiest ways to make money at home is adding google adsence on your blog. Web marketing veterans recommend some simple and effective ways to benefit from this pay per click advertisements. Where you position adsence adverts determines greatly your income from google.

With google adsence you have an option of adding both text links and images. Again the top of your blog or website is advisable; be it adsence text links or banner images. This is so because that is the first thing that readers see when they come to your site, thus help you get more clicks.

It is also recommended that you add your adsence links or image banners within your page content. Using HTML, you can easily float your adverts to the top right or top left of your blog pages. Another strategic place to add your google adverts is on the side bar preferably at the top or at the middle.

Google also allow you to add links after very post, this can also contribute to you having more clicks hence make more cash working online.

After you have succeeded in web marketing, how you choose to monetize and advertise on your site will determine your work at home business conversion rate. Make certain that your content necessitate your target audience to take action be it buying a product or clicking on adverts. This does not mean you come up with high marketing pitched content, but rather offer more of educative material that seeks to solve issues facing people in your niche. This way when you ask your readers to follow a link they will easily do that.

When you provide informative content, you will eventually gain authority in your niche thus convert more sales. This means that you need to be patient and focused so as to flourish in work from home business.

Spark the interest of your readers by the way you manage your content and arrange your adverts. Get a friend or colleague to critic your site and if possible recommend what needs to be adjusted to improve your site’s first impression or overall appearance. This is because, the outlook of your website or blog will determine if your web marketing efforts will bare fruits worth talking about.

How To Maintain #1 Ranking As You SEO In Google

How To Maintain #1 Ranking As You SEO In Google

Have you ever asked yourself this question; when I finally rank on 1st page of Google for my targeted keyword, how do I maintain that position?

Going by recent events in the Google SEO world, you can never be assured of a first page ranking leave alone a number one spot.

As difficult as it is to get to page one, so is it to maintain the position. On this write up we want to answer a burning question that most bloggers and online marketers ask; after I get to position one what do I do next?

It is a nice feeling to wake up one day and find your site firming sitting on the number one position for your targeted keyword. This means that your bank account will be worth talking about and more importantly people in your niche will start looking at you as an authority.

When this happens the worst thing you can do is sit back and enjoy been driven by the google SEO current. You too need to hoist your sails and determine the direction your site is going to take.

As we said earlier SEO in google is so volatile, today you could be perched comfortably in position one only to wake up the next day and find your site featuring nowhere.

Though you cannot 100% SEO proof your site, you can apply some tactics that will ensure you maintain the number one status in search results for the longest time possible.

#1 ranking comes with many goodies which include high targeted traffic and of course higher and better conversion. Getting to 1st page is no easy feat, now you have to embark on making sure you maintain that position.

Here are legit google SEO strategies to employ so as to maintain your top SEO ranking:

1: Avoid HTML errors:

Here I will talk from experience. Some time back I really wanted to change my site appearance to make it look more attractive and professional.

This led me to searching for a new template. I finally got one but I did one cardinal sin, I did not read reviews about the template.

One week after loading the template my site lost its ranking. That is when I discovered the templates had errors which made google to remove my site from their listings.

Although I have recovered if it wasn’t for that mistake my google SEO rankings would have been much better by now.

When adding new plugins or changing anything in the HTML coding, make sure you do your groundwork well to ensure you don’t get in the bad books of google. It would be better you get expert advice before make such adjustments.

2: Seek To rank for even more related keywords:

Finally, you are ranking for your major keyword phrase, you should not stop there.

In any given niche there are several keywords to rank for. Use your 1st page status to rank for other related keywords in your niche.

For example, if your site is ranking for a keyword like “home business”, start a campaign to also rank for other related keywords such as “home based business”, “work from home business”, “home business in USA” and so on.

As you seek to rank for more related keyword phrases in your niche you will increase your online visibility.

Below are techniques to target other related keywords

  1. Diversify your anchor text when building backlinks to your site
  2. Target different keyword phrases in every webpage you create.
  3. When back linking to your site remember to also link back to your individual pages.
  4. In each of your individual pages include links pointing to your homepage. Use different keywords in your anchor text in every page.

Note: Be careful not to over optimize by linking with only one keyword. The secret to succeeding when you SEO in google is appearing natural. Therefore, use different keywords in your anchor text when creating backlinks.

3: Intensify your search to get more backlinks:

Do not get comfortable once you get to position one in google search results. There are 9 other sites below you plotting strategies on how to dethrone you.

Take advantage of your top position to increase your link popularity. How do you do that?

  1. Post articles on top rated sites such as ehow, about.com and Wikipedia.
  2. Approach authority blogs in your niche and request them to link back to your content. This you can do through guest blogging.
  3. Participate in more top forum sites in your niche and ensure you add a signature which contains a link to your site.
  4. Post comments in any top related blog you come across. Make sure you read what they have written so as to submit comments that add value and make you look as an expert.

As you increase backlinks to your content it will become more difficult for your competitors to dethrone you. Furthermore, it will help boost your Google SEO ranking for even more related keyword phrases in your niche.

google SEO

4: Create linkable content:

The heart of SEO in google is content and backlinks. This has been the case all along until people started to look for ways to game search engines in order to rank higher.

With google algorithm updates seeking to remove spam content in search result, it means people have to go back to the basics of SEO. This is to tell you that the more things change the more they remain the same.

Anyway let us get back to business.

The moment you get the #1 position you will definitely see a steep incline in traffic to your site. Instead of calling your friends for a party, take the opportunity to prove to your readers that you merit that position.

I would rather you publish a post once a week but make sure your posts blows the minds of your readers. A case in point is Glen who runs viperchill.com. His articles can some time contain more that 10,000 words. If this is not what is called epic, then I don’t know what else this is. By the way, Glen did win a blogging award in the beginning of this year, 2012.

Writing epic content will definitely elicit more backlinks and increase the chances of your articles going viral on social media sites and in the blog-sphere.

Appearing on position one exposes you to more traffic and with rich content you can further solidity your position by creating more linkable blog posts.

The secret is to make sure that the people who come to your site help you to maintain that position. In your articles make certain you add a call to action message telling readers to subscribe to your email list, share on social sites, comment or link back to your content.

These are strategies that make your link popularity appear more natural in Google’s eyes.

Other ways of boosting backlinks thus confirm your Google SEO ranking include;

–          Work on your site appearance. Get an attractive and professional theme template and add eye catching images within your blog posts.

–          People don’t like to be sold to or linking to over monetized site. So, once you hit position one reduce the number of adverts on your site.

–          Post original content that cannot be find anywhere else on the web. For instance, write on current events taking place in your niche. Your content will definitely stand out.

–          Add social buttons. This will help your content go viral thus exposing you to more people who are likely to link back to your site.

5: Find ways to increase CTR (Click Through Rate):

Once your site starts ranking in the 1st page of search engine results you have got to encourage people to click. The fact that you are ranking position one in search results does not automatically mean traffic will increase.

You need to put in place incentives that will leave people with no choice but to click on your links.

a)      The first thing you need to work on is your headlines. Come up with captivating and juicy titles that will attracts clicks.

Within your title you can add a call to action message such as “This you must read”. Also remember that your headline is important for onsite optimization thus include your target keyword phrase.

Note: Search engines only show the first 70 characters thus ensure you keywords are within this limit

b)      The second thing you need to look at is your site description. This is the text that appears below your title in the search engine result pages.

If you use wordpress then you can install an SEO plugin that can determine which text will show in the title and description.

Some of the recommended SEO plugin includes All In One SEO Pack, WordPress SEO, Platinum SEO among others.

Although google may change the description depending on what people are searching, you need to set a description using your SEO plugin. In addition, every page you create should also have a META title and description.

Note: As you seek to improve your SEO rankings in google in the site description, remember to add a call to action message. This will help to boost your Click Through Rate (CTR).

6: Target both short and long tail keywords:

It would be naive of you to assume that you can never be removed from ranking number 1. From recent events, top sites have experienced dropping in ranking thanks to Google SEO algorithm changes.

Therefore, it is possible that this can happen to anyone even if you are using white hat SEO strategies.

We are seeing new technologies and strategies coming up every other day in the SEO world. Therefore, the big question is what can you do to maintain top ranking?

The secret is to first focus your Google SEO campaign on targeting long tail keywords. By the way, to help increase your sales conversion rate, seek to rank for long tail keywords.

Long tail keywords produce little traffic but since they are more targeted the chances of people purchasing your products is higher.

Bonus Google SEO Tips:

From what we have shared above it is obvious to see that epic content and quality backlinks is the secret to ranking high. But there are other elements that search engines have started measuring to determine a site’s authority.

Bounce rate: Some of the data that Google has is user activities. This means Google is able to tell how long their users spend on any given site.

SEO experts believe that very soon or if they have not started already, Google is going to rank websites depending on influence. Hence, you need to check your bounce rate and make sure you improve it.

A good bounce rate should be 80% and below.

Diversify your source of traffic: The last thing that Google wants to see is a site generating traffic from search engines alone. This to Google looks unnatural thus making your site appear generic.

You need to work on your branding and thus be in a position to generate traffic from all quarters.

Diversifying your traffic sources also helps you to keep on generating traffic even when Google drops you from their search results.

Some of the strategies to build an online brand thus boost your online presence include participating on related online forums, social media sites, guest blogging, posting comments and social bookmarking just to list a few.

Summary: If you work on the points that have been discussed here you can be sure to keep generating traffic for a long time to come.

It is true that search engines provide a great avenue to promote your site but remember the adage that states “Do not put all your eggs in one basket”.

Now you know what to do when you finally reach the number one position.

What has been your experience as far as Google SEO is concerned; is it possible to maintain the 1st position? Share your views in the comments section appearing below.

I also invite you to spread the love by using the social buttons appearing on the left to share this article with your friends.

Apart from publishing content on how to SEO in Google, this blog is dedicated to sharing other online marketing ideas. To start getting updates enter your email address below.

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Top 6 Ideas To Increase Your Blog Google Page Rank

Top 6 Ideas To Increase Your Blog Google Page Rank

For you to boost your google page rank you need to continuously work on your link profile. The challenge that most bloggers and webmasters go through is identifying the right link building strategies.

The mistake that most newbies do as they seek to increase their google page rank is back linking without a strategy. It is good to note that link building should not be a one off thing; rather it is an ongoing process. Additionally, you have to be tactful, patient and be ready to invest some money on things like keyword tools.

Something you need to know about improving your google page rankings is to build your link profile step by step. The more natural your link profile grows the more search engines will trust your website or blog.

Over the years there are strategies that SEO experts have used to ensure top search engine placement. By top placement, we mean page 1 or 2 of top search engines like Google, Yahoo, Bing and Ask for targeted keywords.

In order to better your google page rank you have to employ several SEO tactics. This will make your back links appear more natural and furthermore boost your direct traffic.

On this write up we shall reveal to you top 6 strategies to combine in building link popularity hence increase your blog google page rank faster and naturally.

1. Press Release: One of the best ways to be an authority in your niche is by posting press release. People will trust a press release more that they will do a blog publication or an article submission.

Though there is money to be invested in publishing a press release, the ROI is guaranteed especially if you target the right keywords. You also need to do proper timing to ensure you capture your target audience.

In most cases you are guaranteed high placement on top search engines the day the press release is published. This is why you need to do your timing very carefully and know when people in niche are online.

If your post is good, you are also assured that top sites will feature your article thus generate direct traffic. The power of press release in based on the fact that you can anchor your link using targeted keywords. Hence do your ground work before writing your article. Also learn the best way to format your release.

As journalists and magazines pick your press release you will get backlinks thus boosting your overall site ranking. A good site to visit and open an account for press release is PR Web.

When writing a press release avoid the use of high marketing pitches and also do not use words like “I” rather use the rule of the third person. Note: The more people pick your release the more backlinks you create hence boosting your google page rank.

2. Get backlinks from top blogs in your niche: In whatever niche you are in there will always blogs that feature at the top. Find these top blogs and ask them to link back to your site. The reason that most fail in these strategy is because they use the wrong approach when asking for a back link.

It is recommended that you show courtesy when asking for a backlink. Blogs are more like community based where people in the same niche will find forums to hang out. You can join such online communities and build relationships. As you related it will be easy for other blogs to accept your request for a backlink hence increase your site google page rank.

google page rankNote: Always seek to link to blogs that rank higher than your blog.

3. Use social media networks: One of the best strategies of boosting your google page ranking is through social media sites. Today, sites like facebook, twitter and YouTube have taken over the internet.

Webmasters have seen their blogs and websites go viral through content sharing on social networking sites. To effectively use this online marketing arsenal, join groups which share the same interest as you. Make sure you are active so as to build a web presence.

As you post links to your blog pages you will generate direct traffic and at the same time increase your google page rankings. On your blog you can add the share button and ask your visitors to share your content on social sites. With time your link profile will grow thus help you get a better search engine placement.

4. Guest Posting: This is one of the most powerful strategies of boosting your google page rank. SEO experts even recommend that if you have a website you need to link it to a blog.

Working from home online through blogging is more beneficial when you update your blog regularly with quality content. Some bloggers in a quest to post content regularly request others to be guest bloggers. In return, the quest blogger is rewarded with a backlink.

If you search for niche blogs that are open to guest bloggers you will defiantly get one or two. The best approach to guest posting is to target top ranking blogs. Work with blogs that are search engine friendly; that means blogs that do not use “nofollow” attribute.

5. Article Marketing: Content is the driving force of the internet. For this reason article marketing remains one of the best tactics of improving your google page ranking.

Apart from boosting your page rankings, article marketing helps you generate direct traffic and increase online presence. Some of the top article directories that are search engine friendly include Ezine Articles, Amazines, Go Article, Idea Marketers, Street Articles, Sooper Articles e.t.c.

The secret is to publish exciting and educative articles on top article directories. Since you will be giving these directories free content, in return you get to add a backlink to your blog in the author resource box.

Some bloggers are known to use only top article directories while others use mass article submission to hundreds of article sites. Both these strategies work, it is up to you to choose which best suits you.

6. Submitting your site to business directories: In your link building campaign you should incorporate directory submission. Some years back directory submission was a great way to boost your site SEO value but with time this has diminished to some extent.

But this does not mean that it will not be beneficial to link profile. If you happen to be listed on a directory like Dmoz.org you can be sure to improve your google page rank.

Make certain that as you are submitting your site you post in the right categories and on top listed business directories.

Recap: The best technique of improving your link profile is to have an ongoing link building plan. Seek to have your link appear on top rated sites in your niche and you will be guaranteed of a top google page rank any day.

Professional SEO Is The Only Way Out Now

Professional SEO Is The Only Way Out Now

The jury (google) has come back with its verdict and it has sent paid link networks to the gallows. In short, the so called old fashioned SEO professionals are back in the game.

For the last two weeks, SEO headlines news have been buzzing with stories about how link buying sites have finally been axed. To some this came as a surprise but by the way things were going on in the SEO world it was just a matter of time.

Many webmasters and some SEO experts had ran away from white hat SEO strategies. But can you blame? For as little as $50, webmasters saw their site rankings soaring upwards and so were their traffic and cash.

People had forgotten about building online business relationships with other bloggers and webmasters since they could easily get backlinks cheaply. Researching and generating quality content was thrown off the window thanks to paid link networks.

It was not hard to see sites that were adding no value in terms of content ranking so high. And any attempt to beat them seemed so futile because of the many backlinks they had. On further investigation, you discover even the anchor text been used were not related to their site content.

Sites that used black hat tactics to rank got their first warning shot when Panda was released. The writing was on the wall that it would not be long before underhand SEO marketing strategist would be punished.

Google Venice that took effect on February 2012 was long overdue. SEO professionals had become lazy. On the other hand, webmasters who only used white hat techniques were struggling to rank.

The reason for saying it was long overdue was because catching this paid link network sites was easy. For them to pull in customers, link buying sites had to place ads on advertising programs like Google Adwords. If you ask be, these sites should have been arrested a long time ago and the internet would have been a safer place to live.

By the look of things, google has managed to some great extent to level the playing field. With the death of link buying, now SEO experts can revert to telling their clients to go back to publishing rich content.

Link popularity had moved away from building backlinks from sites with related topics. Thumps up to Google, they have woken SEO professionals from their slumber.

Blog network sites that sell backlinks brought with them some problems. These networks used span articles within their blogs and sites. This meant that their content added no value to internet users who are considered by search engine the most important.

Are you are victim of blog networks? Please share with us how Google Venice has affected you. Submit your comments in the section provided below this post.

The big question to ask; is there hope for sites that used to buy backlinks? What about SEO specialists who were advising their clients to pay for backlinks in order to rank, do they have a future?

Yes and No is the answer. In business there are ups and downs. Falling is not the issue for we are all set to someday hit rock bottom. What matters most is what you do after you fall.

Gone with the wind are the days when you would lazy around and still rank high. In short, you will only rise from the ashes if you get back to the basics of SEO.

Slowly we are going back to the good old days when the internet was filled with valuable and insightful content.

This is what you need to do if you are a victim of Google Venice:

Go back to social media marketing: For the tenth time, anyone that ignores social media marketing is leaving lots of cash on the table. If you have relied so much on SEO to generate traffic it is high time you also thought of social marketing.

Open an account on Twitter, Facebook and LinkedIn. In case you are not aware, there is a new kid in the block going by the name Google Plus. While on these sites try and build relationships by offering your expertise and you will definitely get a loyal fan base and customers.

Social networking sites will provide you with quality backlinks and direct referral traffic if you follow the right social media marketing strategies.

SEO specialistsMonitors your site traffic analytics: Time and time again, legit SEO professionals advised webmasters to monitor their site traffic. Though webmasters adhered to this rule, they only cared about the amount of traffic coming to their websites and blogs.

Now it is time to further examine your site traffic statistics by checking visitor loyalty, return visitors, bounce rate and the number of page views per visitor.

These are elements signify that people are spending more time on your site and thus boost your conversion rate. There are 3 ways of achieving all of the above:

  1. Working on your call to action strategy.
  2. Generating high quality content.
  3. Onsite optimization where you link together your relevant pages

In addition, you can enhance your site appearance and performance by uploading quality video content. People love images especially moving pictures. Adding videos will ensure people spend more time on your site thus increase online sales.

Video marketing is so powerful and it is a wonder that SEO professionals resulted to using underhand tactics like buying links. Uploading a video on YouTube is free and you will all agree with me that there are things you can only explain better on a video clip.

You don’t need to have a face like Brad Pitt to produce quality videos. You will be amazed there is a big audience out there just looking for what you have to offer.

The fact that motion pictures appeal to most people, getting backlinks as people share your videos means more link power to your site. Therefore, start creating video clips related to your niche and upload them on sites like Vimeo, YouTube, MetaCafe and Daily Motion just to mention a few.

Build an email list: Lucky are you if during the days your site was on page 1 you created an email list. As for those that didn’t, hope from now on you will devise a way of capturing your visitors contact details.

Having an email list is one of the best strategies of ensuring you continue making money even when SEO traffic dwindles. It can only take one email message of a new product to your opt-in list to make $100,000.

Do a site cleanup: If you ask me this you should have done when Panda Update was released. But it is never too late, go back and scrutinize each of your webpages and remove the ones with crappy content or have been over optimized.

If you see an opportunity to make a page better, kindly do it right away. Ensure all your individual webpages contain content that addresses the needs of your visitors comprehensively.

Try and remove all the backlinks from the paid link sites if possible.

Ensure your site loads faster: A factor of SEO that should not escape any webmaster is loading time. The faster your site loads the better it will be for you in terms of site ranking.

Besides, a site that loads faster also improves visitor experience thus resulting to a higher conversion rate.

Work on your site appearance: Most website owners shy away from altering their site appearance especially when they are ranking on page 1. This is because it may lead to disrupting their site visitors.

Now that you have been thrown backwards you should seize the opportunity to upload that beautiful template. Soon you will be heading back to page 1 and this time you want to make a real impact.

Listing on business directories: It’s been long since I came across an article discussing the importance of building backlinks from business directories. But from the look of things people will have no choice but to revert to directory sites.

The secret is to list your site on legit and top directories like Dmoz. But be careful not to have your links on paid directories that are there to help you in SEO ranking alone.

Apart from adding your website link on local directories, join online forums in your niche and participate actively in discussions. You can also build quality backlinks by posting relevant comments on blogs within your niche.

Connect with other webmasters and bloggers in your niche: I remember the days when SEO professionals used to advice their clients to build relationships with other webmasters and bloggers. This was good for building backlinks through guest blogging.

It is true that guest posting is not easy but the results are worth the effort. It may take time to get to top ranking through guest blogging but the day you get there it will be difficult to come down. Now is the time to foster relationships with other people in your niche, thus boost your link value through guest blogging.

Summary: With the death of link building through buying links, professionals in SEO who use white hat strategies can now breathe easy. If I’m not wrong, people using white hat strategies are the ones smiling all the way to the bank.

Before February 2012 the people who dominated SEO ranking were those who had the cash. Now that the playing field has been leveled we hope only quality content will appear in SERP’s.

If creating content is a tall order for you, why don’t you head to sites like vWorker, oDesk, elance or Freelancer and hire a professional to generate for you content?

Freelance writers too have a reason to smile, thanks to Google.

Someone needs to know why all over sudden their site traffic has increased or dropped. Share this post with your friends using the social media buttons appearing on the left.

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