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Google SEO Guidelines On How To Recover From Penguin Updates

Google SEO Guidelines On How To Recover From Penguin Updates

Of late many webmasters and bloggers have had sleepless nights thanks to recent Google updates. Just when marketers thought that they had survived the Panda update, another animal called Penguin (Update) came calling.

For a long time internet users had been complaining about landing on sites with crappy content on search results. This was not good for both search engines and online business entrepreneurs.

Search engines, especially Google, make most of their money through advertisement. It is estimated that 97% of Google’s revenue comes from advertisement.

With people losing trust in search engine results, it meant that they were also losing revenue derived from advertisement. On the other hand, internet business people were also losing since people resulted in finding other ways of getting information.

Though business people are complaining of the way Google is going about punishing sites, if you look at it critically, this was the only way to rid search results of spammy sites.





The days of blackhat strategies seem to have come to an end or so it seems, with engine spiders becoming more intelligent. No more buying of backlinks, overstuffing keywords or duplicating content for the sake of ranking high.

Gamming Google is now becoming a difficult thing to succeed in, but only time will tell what blackhat strategists will come up with in future. In a way, Google SEO quality guidelines seem to be enforced.

Probably, you may be a victim of the recent updates and you are wondering if it is possible to recover. I have good news for you but you need to read on to learn what Google really expects from you.

Here are Google SEO guidelines in a layman’s language:

According to Matt Cutts, the people who were penalized by Penguin were those optimizers employing negative SEO tactics. These include link cloaking, overstuffing keywords, copying other people’s content, buying links and so on.

The questions that people end up asking are:

1: How do I build my link popularity?

2: How many keywords should I have in any given article?

3: As an affiliate marketer, how would I go about describing my merchant products without duplicating?

If you have other questions please feel free to post them in the comment section below and you will get expert SEO advice. In the meantime lets us address the above questions.

Answer 1: Google SEO guide on how to approach link building

One thing that Google seems not able to wish away is using backlinks to rank websites. Google is trying to find ways of positioning websites by measuring social signals, but they are limited due to the small number of people registered on their social site, Google Plus.

Another challenge that search engines face is the ability to manipulate social activity by use of softwares. Therefore, the best way to increase your site authority will be to employ legit link building strategies.

Ideally, the more backlinks your site gets from high quality niche sites, the better the site will be positioned on SERPs. These means that not all links are good links.

Make sure that if you have backlinks coming from link farms, paid links and spammy sites, have those links removed. There are better techniques of building backlinks such as guest blogging, article marketing, forum marketing, press release, posting on web 2.0 pages and comment posting.

According to Google SEO guide, link building should be natural. The only way to do that is by publishing rich content. Generating quality content acts as link bait and thus people will link back to your site naturally and that’s what Google likes to see.

You are also guaranteed that with rich content only quality sites will pick your content thereby boosting your site authority. It is true that you might not have full control on sites that link back, but with good content chances are that quality sites will be the first to notice you.

Answer 2: How to tackle the issue of Keyword Usage:

Keywords are integral when it comes to site optimization in that they help search engines know what your content is about. But still, you need to be careful not to be seen by search engines as if you are over optimizing.

When you consider this carefully, keyword stuffing is also not good for your site conversion. In most cases, when you stuff keywords your content will be unreadable and boring thus resulting to a high bounce rate.

Google guidelines when it comes to SEO are very clear; generate content for readers and not for search engines. Anyway, you expect your readers to become customer and not search engines.

Since you cannot avoid the use of keywords, it is recommended you use them tactfully.

seo softwareFor every page you create have your targeted keyword in your page title. As for those that have big websites, you can include a secondary keyword in the title.

Mention your keyword phrase in the body of your article preferably in the first paragraph. Apply strategies like word stemming and relating words to mention your keywords, click here to read more on that.

This is the best way to make sure you maintain the right keyword density. As for those who use wordpress as their blogging platform, add plugins such as Platinum SEO pack or WordPress SEO to check your keyword density.

Note: The number of times you mention a keyword in an article is what is measured as keyword density.

This means the longer a page is, the more times you can repeat your keyword or keywords.

Answer 3: How to avoid duplicating content:

The SEO guidelines put in place by Google clearly stipulate; no duplicating other people’s content. The sentence of duplicating content can be very harsh.

The people who are more likely to fall victim to this offence are affiliate marketers, e-commerce sites and review sites. These kinds of sites are in most cases forced to use the same product description as their merchants thus resulting to duplicate content.

In order to deal with duplicate content, SEO experts recommend the use of robot.txt files, 301 redirect and canonical tags. WordPress also has plugins that tell search engines which pages not to crawl or index.

Personally, the best way to avoid content duplication is coming up with your own product description. The English language is believed to be rich thus you can sure find other words to describe a product.

If you have to result to employing redirects and robot.txt files, use softwares such as link assistance to see how top sites are doing it. This software will help you identify what onsite optimization strategies top marketers are using.

How to beat Penguin and all future Google Updates:

Google SEO guidelines are in the open for everyone to read and implement. In fact, of late it has become very easy to predict which sites will get to first page and which ones will not.

Going by the current SEO trends, algorithm tweaking has just begun. The only way of making sure you do not step out of the required guidelines is to give Google what they want.

Top on the list of Google SEO guide is sharing quality content. By this we mean content that is shareable, linkable and of course add value to your readers.

In addition, monitor what top bloggers and webmasters in your niche are doing in terms of link building and keyword usage. Note that SEO strategies vary from one niche to another thus the reason you have to track what people in your niche are doing.

Conclusion:

Depending on SEO alone to market your site is not the wise thing to do. This is because search engines have become so unpredictable and sometime legit websites become victims.

Include in your online marketing arsenals other web marketing techniques like social media marketing, video marketing, guest blogging, article marketing and other referral marketing tactics.

If 80% of your traffic is from Google you are probably walking on very thin ice even though some people would say that is debatable.

Someone once said, “Don’t put all your eggs in one basket”, though you are better off putting your eyes on one basket than trying to keep an eye on 10 baskets.

So, if SEO is your thing go right ahead but remember to adhere to all Google SEO guidelines and hope for the best.

This blog is dedicated to making sure you know the best SEO practices to use in marketing your business online. You are also welcome to share your views and expertise by posting comments in the section provided below.

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New Facebook Update | FB Goes A Notch Higher

New Facebook Update | FB Goes A Notch Higher

Just as technology is evolving fast, social media sites are not been left behind. A good example is the new facebook update layout. It is amazing how things are moving so fast nowadays that for you to succeed in work online business you need to keep abreast with these new technologies.

If you stay a while before visiting some sites for a month or you, you may go back to find a lot of changes. This is especially when it comes to website designs. Whether these modifications are necessary or not I leave it to you to make your own judgment.

Of late, I’m sure you have noted the way facebook has been trying to improve or should I say readjust their site appearance. These new facebook updates are geared towards improving the experience of users. As an online home based business entrepreneur, you need to take advantage of these changes to market your online brand. In addition, proper use of these facebook updates will help you generate more targeted traffic.

On this write up, we shall discuss some of the new facebook updates that you can take advantage of and increase traffic to your blog. If social media marketing is your cup of tea then you need to read this article to the end.

Here are the added facebook updates and features to make use of as you are working online:





People are now able to subscribe to you: Facebook users will now be able to choose which updates they want to view from their friends and business connection. This was done to enable users sift out the information they what to get from their list of friends.

The feature allows users to either choose to view all updates or choose to view most updates or opt to get only the most important updates posted by someone. If you subscribe to get all updates it will mean that you will view all the person’s status wall posts. As for the option of most updates, users will view the same results as before. But if you select only important updates, the new facebook update will only show you vital highlights occasionally.

The new facebook update is meant to allow people to get only the important information. What does this new feature tell work online marketers and bloggers? It simply means that you have to up your game. If you have been posting on your wall information that is not helpful no one will subscribe to you.

This is to remind bloggers the importance of sharing high quality content that will add value to your readers. In one of the previous articles on web developing, we saw just how vital CONTENT is in online money making.

Another important aspect of this facebook update is the ability to keep you up to date with current news and events in your niche. Subscribe to top bloggers in your niche and hence get updates whenever something new hits the market.

Ability to better list Friends: This facebook update is similar to the Google+ feature called “Circles”. You can now group your friends in different categories. If your facebook account has a combination of family, workmates, business connections and friends you will now be able to separate them.

The feature was there before but now it is improved. This time you will be able to share information with one group and leave out another. It means you can play with a certain group and be a serious business man or woman with another group.

This new facebook update has something called “smart lists” where it automatically analyzes your profile and groups your connections. So rather than do it manually, the feature will arrange your friends automatically.

facebook updateNew facebook feed layout: This feature used to be there before where you had two links. One was a feed showing top news while the other was displaying recent news. It used to happen that if you took a while before visiting facebook, you would not be able to views last week news.

With the new facebook update you will now be able to view the most recent updates that are related to your niche. The news updates are important in ensuring you know what is happening and thus be able to share fresh content on your blog with your target audience.

Before the new facebook update, you had to keep on scrolling down until you get to the important news. This was a challenge for people who had many friends and were forced to sift through many updates. Now the news can be customized to help you receive only relevant updates.

Live News Ticker: If you have noticed, the news ticker appears at the top right. It scrolls up automatically hence is making it easy for you to view your friend’s activities on real time.

Now you will get to view right away when your friends comment on someone’s wall. If your connection liked a certain fan page or a certain post, you will be able to see the LIKE and head there right away. This is like having an eagle’s eye view of what is taking place within your facebook community.

In the online business front, it means that your friends can now easily view your activities without necessarily visiting your page. Again, it is an opportunity for you to keep adding relevant and high quality content to your wall. This will help you boost your online brand name and increase targeted referral traffic to your blog or website.

Since this facebook update has the option to unsubscribe, make certain that every status wall update is valuable and thus your friends will always what to see your activities.

Summary: Some of you may be thinking that facebook now looks like a maze, yes that may be true to some extent. But you as an online business marketers needs to look at these facebook updates from a different angle.

First you need to familiarize yourself with how these facebook updates and features are working. Then find ways of taking advantage of them.

It is sure not the end of facebook updating their site design. Am sure even as you are reading this publication someone at facebook is burning the midnight oil to add yet another feature. Take time to learn every new update that is added and see how it can boost traffic to your blog.

Change with the times and new technologies and for sure online money making will be easy for you.

Free Business and Tech Magazines and eBooks

Web Developer Hints | Deep Look At The Evolving Web

Web Developer Hints | Deep Look At The Evolving Web

As a web developer or webmaster there are some things that you need to seriously consider. Gone are the days when a haphazardly designed site would suffice in generating organic traffic. Today, things are changing so fast that web developers have got to have their antennas up all the time.

A good web developer takes into account the blog design to use as he/she builds a site. Structuring of a site can mean the success of your work online business or failure. In web designing you need to consider what currently works and adapt to the changing web development standards.

Other factors to look at as regards to web developing include content management and most importantly the search engines optimization (SEO) strategies to adapt. The reason that makes SEO crucial is the ability to really turn a small online home business into a multi-million venture. Good examples of such kind of sites include blogs like Smart Passive Income and Young Pre Pro.

Back in the 90’s, search engines used to change their algorithms but today the changes are happening more frequently. A good case in point was the current Google panda algorithm updates. According to Google, the changes were meant to weed out sites of low quality that rank high.

It is true that the frequent change of goal post done by search engines is greatly affecting many web developers. Therefore as a webmaster or blogger, you have to be up-to-date with the latest search engine algorithms in order to survive in work from home online business.





Did you know that about 10 million new people surf the internet every day? Research has also proven that 95% of traffic on the web is generated by search engines. This goes to show just how important website placement is in internet business.

This makes you ask, how do I as a web developer ensure my site remains on the top search engines result pages?

All the years I have been on the internet one thing has remained constant and that is CONTENT. Search engines exist to offer their users the best experience. Hence if you keep updating your blog or website with new, relevant and quality content you will be safe. A close observation of the recent Google updates show that sites with old and outdated content where the ones mostly affected.

What you are required to do therefore as a web developer is stay up to date with the current events in web design and SEO techniques. Join circles and forums where experts discuss the current SEO trends thus keep in touch with the evolving web.

Take advantage of social media, forum marketing and other web development practices that will combine to boost your search engine rankings. It is true that keeping up with the changes can be quite a challenge but you have got no other choice if you are to stay afloat in online business.

Avoid the mistake of depending on one SEO strategy to get you good results. Combine an array of top web marketing strategies and you will increase the chances of improving your search engine result pages.

As we early stated, you can never go wrong with content creation as a web developer. Thus always seek to provide people in your niche with fresh and unique material. This will make certain that even with future algorithm chances your site will not be affected.

Most work online entrepreneurs are lazy when it comes to updating their sites. Other web developers choose to simply implement few things that would help their sites remain afloat. This means that if you decide to constantly add content you will be ahead of over 95% of all web developers and bloggers.

web developingExperts in web development will attest to the fact that it is actually easier to succeed in SEO now than before. All you need to know are the facts of web designing and web developing and then acting on them.

– You need to ask yourself several questions that will make sure you are ahead of the pack. These include questions like:

– Does my site have basic search engine friendly elements?

– Is my content useful and educative to my audience?

– Does my site structure allow for future easy adjustments?

– Are readers able to easily navigate through my blog or website?

– How fast does my website load?

– Am I using the right combination of the top online marketing strategies?

If you have noted all the above questions are centered on generation of targeted traffic and also ensuring a high conversion rate. The two elements are the core of work from home online business success in relation to web development.

For example, conversion rate is key in ensuring your visitors become loyal and thus end up referring your site to their circle of friends. This brings us to the other factor of web promotion called viral marketing. As a web developer, make it easy for visitors to share your content on social media sites and the like.

Conclusion: As a web developer you need to know that there is no end to web developing. You will never get to a point and say that you have finished developing a website. The evolving web cannot afford you the luxury of saying it is now DONE and accomplished.

Web business is about regular and frequent updating of your site more so regarding content. People who browse the internet are always thirsty for fresh content and the same applies to search engines. Therefore, for your small online business to move to the next level you need to develop high quality content repeatedly.

The internet is like a moving target where you are forced to re-adjust your aim in order to hit the mark. Create time on regular bases to learn new things and making sure that you put them into action. Bring your site to life by increasing your activities in all fronts. This includes in article directories, online forums, social media sites and if possible video marketing sites.

The web developer that gets his or her site in front of many views is sure to take the internet by storm. I wish you all the best in your quest to make money online at home.

Advantage Of Facebook Like Button And Share Button

Advantage Of Facebook Like Button And Share Button

Technology has truly taken the world by storm and you do not need to look far to see how people’s lives are being changed by gadgets. For online marketers two simple but effective tools are the facebook like button and the share button.

Since the rise of social media sites, which initially were created to help people socialize, now advertisers have taken advantage of these websites to promote their businesses. As we speak, social media marketing is one of the most effective online marketing arsenals.

The secret behind social network marketing is to know that people always have needs. Thus when they congregate on one platform you are just required to identify what their needs are and offer them solutions. Research has proven that people interested in fashion will group themselves together. This is a good opportunity for you as a fashion designer to show case you work and get some customers while you are at it.

Ideally, there are many online marketing strategies you can use on social media sites like facebook, LinkedIn, Twitter and the like. But today let us look at the power of the facebook like button in online marketing.

Important to note, is the realization that the facebook like button and share button have become quite effective in online promotion. Therefore, if you are blogging for money you need to include these plugins on your blog right away. And this is why…

Facebook like button:

The “like” is a button that people normally press whenever they are attracted in what someone else has posted. To most people the facebook like button seems to be of no importance, but assuming so is failure to see how facebook really functions.

Click here to learn how to install the facebook like button on your blog. As for those that are using wordpress, you can add the Gosocial media plugin and have several share button installed.

The “LIKE” button on facebook works like this; when a person clicks the button, whether on facebook or on your site plugin, facebook post that information on the person’s status wall. This means that all his/her friends will get to view the data.

In turn, the person’s friends will most probably wish to know what is this that their friend likes, in the process a post can turn viral hence help establish an awareness of a certain event, product or blog content.

Generally, people connect with others of whom they share the same interests. Therefore, they too may end up pressing on the facebook like button and making your post go completely viral.

Imagine you have 500 friends who are in the same niche as you are. If you post high quality content that is helpful, a good number of them will “like” your content thus exposing your blog content to their friends too. Some of their friends may also end up liking your content thus exposing your content to even more views.

Some time back we shared about the power of viral marketing and the facebook like button demonstrates its potential.

facebook like buttonThe other avenue that the facebook like button can be beneficial to your online marketing is when facebook recommends to your friends your business. Here is an illustration, if friend X and Y are connected and then friend X likes a certain work from home business program belonging to friend Z, the same program will be recommended to friend Y.

This just goes to show just how vital social media marketing is to both bloggers and webmasters. Any online marketer that ignores the power of social networking is simply going to miss out on a lot of potential targeted traffic.

The share button:

Again this is another powerful tool that allows people to broadcast information online to various websites. The share button ideally works just like the facebook like button only that the information on the share button is more detailed.

While the facebook like button shares information to facebook, other site like twitter, LinkedIn, Digg, Technocrati, Delicious also have their own custom share button. All these buttons are a means that can help you in viral marketing.

Apart from the facebook like button and the other sites’ share button ensuring you generate targeted blog traffic, they too help you pass on helpful data. However, it is recommended that as people click your share button, you too should like other people’s business and content too.

As a serious blogger, you should be active in your social network by actively sharing what others have posted. This should be on topics that you find useful to people in your niche. As you share other people’s business and content, they too will easily recommend your content to their friends thus increasing the chances of your content going viral.

The main reason that the internet was created was to share information and ideas. Therefore every opportunity you get to share what you know you should do it on the net. With the help of easy to use tools like the facebook like button and the share button you will definitely cut a niche for yourself in no time.

Conclusion: If you are serious about blogging for money then social media sites are a good place to start to generate referral traffic. Show your participation by actively reading other people’s content within your niche and clicking on their facebook like button or the share button.

It will not take long before people take notice of your activities and they will reward you by reading and sharing your content too. To create an online brand name that will last you need to build relationships. The sharing button is one means of generating an online presence thus make money from home.

Web Video Marketing That Capture’s Viewers Subconscious

Web Video Marketing That Capture’s Viewers Subconscious

If there is one strategy that you need to include in your online marketing arsenals is web video marketing. Research has shown that most people are lazy when it comes to reading written content. On any day, people would rather watch a movie or a video clip than read a novel.

Looking at my site analytics, I noticed that most visitors are clicking on my images. It is for this reason that I thought it prudent to share how you can increase traffic to your site through web videos.

The power of web video advertising comes in the fact that videos serve several purposes. Videos help in:

  • Educating your audience
  • Promoting products to your target viewers
  • Help you do presentations
  • Captivating readers
  • Enlightening and engaging your viewers
  • And most important help you sell.

Marketers have discovered the power of moving pictures when it comes to capturing viewers subconscious. The best way to imprint your message in the minds of your audience is through web video campaigns. It may cost you dearly but the Return On Investment (ROI) will be worth it if you want to form a lasting impression to people that watch your videos.

For the impression to be worth your while, let all your video clips propagate your online brand name and help you in online sales conversion.

To effectively market using web video strategy, you need to create clips that are not only business oriented but they need to be memorable. According to experts in web video promotion you need to make sure that you observe the following:

– Come up with a concept for your videos

– Choose your cast very carefully

– Take your time to draft a good script

– Work with people that are experts in taking videos

– Your video editing in terms of sound and picture production has to be top notch

– Create web videos that captivate and touch the emotions of your viewers.

The moment you start working online at home using videos with the above mentioned points in mind, you are set to succeed. Find ways of making certain that your message sticks in the minds of your viewers and you will be good to go.

Here are detailed web video marketing factors you need to consider carefully before you begin:

1. Message: For your video marketing campaign to be effective you need to very carefully define your message. Passing on the right message to your viewers is the core of web video advertising.

Most business entrepreneurs concentrate more on telling their customers how affordable or high quality their products are. That is good but it is not what will make your video advertising stand out.

To capture your audience and imprint your message in their subconscious you need to do a little bit more. Find a way to motivate your viewers to buy your products by touching their emotions.

2. Come up with a concept: The first thing you need to know so as to build a concept that will intrigue viewers is to fully understand what you want to achieve from your web video.

Put yourself in the shoes of your audience and fully understand what they want. Once you know the preferences of your target market you can easily create videos that address their needs adequately.

The best videos are the ones that have a lasting impression. Create videos that can sustain a video marketing campaign over a long period of time.

3. Work on your first impression: It is said that the first few seconds you relate to people they form an opinion about you. Therefore, you want your web video to have a good first impression.

You would of course not want to appear in a high profile meeting wearing your sleeping gown. Just as you would wear your best suit to a business meeting, you should also look presentable on your web videos.

Having good looks does not mean you are out of the woods; you also need to consider the finer details on how you do your video presentation. Normally, connecting with your audience in a face to face meeting is easier since you get to read their expression and react accordingly.

But on video they get to see you but you cannot see them. This then makes it difficult to convince viewers to reciprocate to the message you are passing on.

Ideally, it takes just one single mistake for viewers to switch off from what you are trying to present. It could be the use of wrong colors, a mismatched tie or some funny background sounds.

Note: Unlike in a face to face meeting, viewers in a web video are seated a foot away thus they get to see the finer details of your presentation. Things that would be missed out on an offline meeting can easily be captured on a web video.

web video campaign4. Find memory igniters: As we have noted, online videos work best if you can reach and imprint your message in people’s subconscious. Make a web video that is unforgettable and you are on your way to online money making.

Here are elements to carefully consider when making videos that are memorable:

a. Script: The language you use in your videos is critical in ensuring you enlighten and entertain your viewers. Hence you need to carefully draft a script that will pass on the message the right way.

The script is the core to a successful online video marketing campaign. Having good and expert characters is not enough because a bad script can make a good cast appear boring. Come up with a script message that is focused on one point and it should portray uniqueness.

Ideally, a good enough script should concentrate more on your main point since that is what you want viewers to remember. Presenting to many points in one video will only contribute in baffling your audience.

In case you have many points to present, you would be better off creating several video clips stressing on each point.

b. Get it right when editing: If there is an element that you need to really work on, it is the editing section. So as to make it easier for the editor it is advisable to take as many shots as possible. Try taking your videos from all angles.

Sometime you may see like your first shot was perfect, but that does not mean you should not take more clips. The more video clips you shoot the more captivating your editor can create your web video.

The more angles you take your videos, the more chooses you present to your editor to formulate a web video that is visually captivating. This tells you that you need to work with the best and experienced editors.

It can be quite a challenge to match your pictures with audio and that is why you have to pick an editor prudently. For perfect online video advertising you will need to pay the price so as to get something of high quality.

c. Work on your cast: People’s attention span is usually very short therefore your web videos have to be entertaining. The best way to achieve that is through sparking curiosity from your audience. If your script is boring or confusing you cannot expect to retain viewers.

For instance, you create a video where the speaker seems to be in a hurry to finish and be done with the video. Remember that your audience will note this and they too will exit from watching your video even faster.

A good technique is where you have more than one actor. With a good editor, he can combine scenes where one actor sets up the motion and another picks it up. If this is done gracefully, your web video will be so interesting to watch again and again.

Conclusion: Videos present a life that is out of this world where things are so perfect to be true. To put it in another way, web videos show how we ought to communicate, but we don’t.

Video Sharing Strategies For Killer Traffic Results

Video Sharing Strategies For Killer Traffic Results

Any marketer knows that online video marketing or video sharing is the future of website promotion. The thought that your video can be viewed by people from all over the world is just mind boggling. If you ask most experts in internet marketing, they will attest to the fact that video sharing is one of the best viral marketing strategies.

Someone once said that we are yet to experience the full impact of what video sharing can do. Therefore, as a blogger or webmaster you need to position yourself strategically in order to reap the full benefit of video sharing in terms of traffic generation.

So as to enjoy the benefits of marketing with video, you need to equip yourself with knowledge on best online video marketing tactics. On this publication we shall discuss some vital aspects of video sharing that you need to consider seriously as a work online marketer.

Video production: First impressions really matter a lot hence you need to consider that as you create your videos. For those of you who have cash, you can allocate a budget where an expert in video production can do the work for you.

That does not mean that if you do not have money you cannot do good production. You too can create videos that stand out. This you can achieve by taking time to edit your videos carefully using the right tools.

There are softwares that will help you to easily add text, good lighting, sound and special effects; this are the ingredients of video production that will ensure you succeed in video sharing.

To be a quality video editor you need to watch other people’s video clips. In addition, you need to enroll in online courses that will direct you on best video production practices. Remember, practice makes perfect and the more you produce videos the better you will become.

Video marketing is about having a good first impression. You can generate many YouTube views but if people don’t like your production you will not succeed in video sharing.

Link with exact keyword phrases: As you work towards video sharing, you also need to maximize on search engine traffic. The best way to optimize your video clips is by proper use of targeted keywords.

So as to make certain that search engines know exactly what your videos are about you need to add keywords. Normally, keywords ensure engine spiders crawl and index your videos on search engines result pages.

As you upload your videos ensure you add a title, targeted keyword phrase and a short optimized description in your video file name. You keyword should also appear in your video URL.

The other aspect is that video sharing sites are like small search engines. Hence the use of keywords will guarantee your videos are properly categorized. Video sharing sites rank videos using the words you insert in your name file thus take advantage and pick your keyword terms prudently.

Note: The keywords that you use should to be relevant to the video content.

online video marketingConnect with people in your niche: The best approach to video sharing is building relationships. On a site like YouTube, people cluster themselves in groups depending on what they share in common.

Search and join groups in your related niche and this will ensure your videos go viral to the relevant people. It is important to be active in all the groups you join by sharing other people’s videos and posting comments.

As you participate, you will build your online presence in your niche and others will be more than ready to also share your videos. In your profile add your website link so as make sure that every comment you post has a link to your blog or website. This will help you generate direct traffic and boost your SEO value as you market with videos.

It is imperative that your comments are insightful and relevant to the content in the videos. As people view your rich comments they will want to visit your site to learn more about you. Just as in forum marketing, video sharing is about adding value.

Work with best video sharing platforms: People think that YouTube is the only video sharing site. There are others like MegaCafe and Vimeo that also generate a considerable volume of traffic.

marketing with videoThe secret is to share your videos on the top video sharing sites. Work online marketing is about knowing where to find your target audience and offering them relevant information. If Vimeo is where your audiences spend most of their time, then that is where you should place most of your videos.

Publicize your videos: After you have uploaded your videos it is advisable that you market them too. The more exposure your videos have, the more traffic you generate thus build wealth from home online.

Apart from optimizing you videos, you can also leverage your video marketing by sharing the video URL on social media sites. The more you expose your video content to many people in your niche, the more likelihood of making online sales.

When marketing with video it is also vital that you make your viewers to take action. Add social media share buttons on your videos and ask your viewers to share the video with others. This will ensure that your video sharing goes viral even faster.

Here are other tips on easy video sharing:

TwitC: You can use TwitC to search, view, embed, organize, download, comment, rate and share videos on twitter, facebook, Myspace among other social media sites.

Twiddeo: With this site you can upload videos from your camera, webcam or from the web and share them.

TwitLENS: Here you can login with your twitter login details and start video sharing on twitter.

Offline marketing: In addition to online marketing, you can market your videos offline. On your business cards you can add a link to your video sharing account. Also, print nice t-shirts which have your website and video URL. Then wear the t-shirt when you are out for a jog or going to a friend’s party.

Summary: There are many forms of content generation strategies and video content is for sure one of the best. The main reason is because most people find it easy to view pictures than read written content. It is therefore critical that webmasters embrace video sharing.

Now you have an opportunity to take your online business to the next level through video sharing. Studies have shown that marketing with video has taken the internet by storm. Online marketers are now using videos to creatively share information on the internet. You too should jump on board right now.

Social Bookmarking In Boosting Your Online Income

Social Bookmarking In Boosting Your Online Income

Anytime you save a website in the aim of visiting it again you are practicing bookmarking. Have you ever forwarded a web link to your friends through email? Then again you have participated in social bookmarking.

When you tag a website on your web browser with the intention of viewing it another time you are bookmarking but when it comes to social bookmarking, you save a website or web pages on another public website for other people to view it. This is a good way of sharing stuff with other people and more so in building backlinks to your site.

Most of public website where you can bookmark websites allow you to add tags which are keywords based thus assisting you in search engine optimization. Whenever people visit bookmarking sites they search for content by entering keywords, therefore it is imperative you tag your pages with relevant key terms. With that you will get people clicking on your bookmarks thus generate referral page views.

Some of the best social bookmarking sites include Digg, Stumple Upon, Reddit, Delicious, Technocrati and Furl among others. If you are an online marketer then it is advisable to visit some of these sites and open an account. Here you can post your webpages and tag them with relevant key tags. To easy the process of submitting your links on all these news bookmarking sites is to use a site like www.socialmarker.com.

On these bookmarking site viewers can get to see who has posted a bookmark thus it is good opportunity to socialize with people in your niche. It also means that you should post relevant content and links so as to draw your targeted audience.

LinkedIn Profile

News bookmarking sites are like a work online community where you can search for content within your niche market and make connection with folks in the same line of business as you.

It has been noted that site promotion is about integrating different internet marketing strategies to ensure you get online visibility. Therefore, as you implement other online advertising methods like article marketing, video marketing, social marketing and blogging, also add social bookmarking as one of your website marketing arsenals.

Here are the benefits of social bookmarking to webmasters working online from home.

Gathering or collecting content: Websites involved in bookmarking are like small search engines where you can browse for information. This means, if you need to learn new things that are taking place within your niche, you can do that on news bookmarking sites.

Browsing for stuff on search engines can be quite tasking and in most cases you may not get what you are really looking for. But on bookmarking websites you get to narrow down your search.

For instance, if you are searching for topics on best internet affiliate programs, you can do your search on bookmarking sites and you will come up with just a few results. Since people vote on the best bookmarks you will get to know which links to follow to get quality content.

In addition, news bookmarking sites usually display the current and popular news on their home pages hence it is easy to know what is happening in your niche or in the world.

From this it is clear to see that what started out as a way to sharing websites and content with pals has now turned out to be a small social search engine.

Online visibility: If there is one thing that will ensure you obtain views thus make money fast is gaining online presence. Even as you build your online brand on internet business forums, blogging communities and social media site, you also need to promote your business on social bookmaking sites.

The further you cast your net the more chances of getting noticed faster and building your online visibility. Ensure you share quality stuff that will be beneficial to the people you want to be your target audience. Read and research a lot then go ahead and publish insightful content to help build your reputation.

All said and done, providing rich content is the secret to gaining credibility online thus be considered a guru in your industry. With a good online reputation making sales will be like a walk in the park.

inbound links

Link popularity

: For many years now search engines have been a source of generating online business sales leads. It is therefore vital that you know how to tap into this rich resource so as to earn income online.

One of the ways to rank high on search engines is to provide content. This will ensure engine robots provide your site to browsers. But for your site to be found faster you need to add backlinks to your site. Among the techniques of boosting your link popularity is definitely posting your web pages permalinks on web bookmarking sites.

Since on social bookmarking sites content and links are been added all the time, engine spiders tend to crawl these sites very frequently thereby increasing the chances of your site or blog been found and indexed quickly.

The secret is to register in high ranking bookmark sites; this will help boost your search engine listing. Mainly because search engine prefer when your blog or website gets inbound links from high quality sites.

Business connections: As earlier mentioned, bookmarking sites are perfect places to meet new people. Long gone are the days when doing business was all about pushing products on peoples’ faces. Nowadays, it is all about connecting to the right people and building business relationships with them.

This is the same reason that social media marketing has become a great tool of building your online brand thus promoting your products and services. Savvy online business individuals who are making money online at home have discovered that to link up with the right people is by visiting social networks and bookmarking websites.

From this write up it is obvious to see that the internet is really rich and it is time we all searched for ways to harness this potential. Stop complaining about your salary while you can start working online at your own free time and draft your own pay check.

You just require a simple blog and then slowly build traffic, within no time you will have a fan base and that is when you will know making money at home is easy.

Social bookmarking is just one of the many ways to getting free website traffic, but to learn more strategies of promoting your website or blog follow the links below.

SEO Analysis Of Google Algorithm Search Updates

SEO Analysis Of Google Algorithm Search Updates

It has been an active year for Google with the many algorithm updates that have been taking place. Let us do some SEO analysis and see how the updates have affected sites in general.

Google has been the top search engine commanding 2/3’s of the traffic that is generated by search engines. That is why when you are doing SEO analysis you simply cannot ignore Google. Each year, Google states that it does over 500 changes to their algorithm coding.

According to google, there are over 200 hundred signals or parameters it uses to rank sites. It is likely that one of these parameters can have a positive or negative effect to your site rankings. The one algorithm change that caused a major uproar on the SEO industry was Panda Update.

SEO analysts are now debating on the new algorithm change that google says is to measure ads-to-content ratio. The big question is; what will google use to see what appears to be above the fold within a web page?

There is no doubt that come 2012, Google is sure going to implement the content-to-ads ratio. According to Matt Cutts of Google, the testing for measuring this parameters is been conducted. The algorithm also known as “above the fold”, will be aimed at ensuring adverts do not interfere with reading of content.

What are your thoughts on this topic? Is penalizing webmasters and bloggers for ads they have placed on their sites right? Share your comments in the comment section provided below this write up.

According to SEO analysis, this change has not been implemented as of yet. But you can be sure it will be done next year and there will be lots of fallout as far as ranking of sites is concerned. Do not be caught off guard; it is important that you make the necessary amendments now so as not to be a victim.

Google Fresh might have been the latest algorithm change this year but by the look of things, online marketers need to brace themselves for more updates. Google is not going to relent on their quest to offer users uniqueness, relevancy and originality.

Though Google has not revealed all their algorithm formulas due to competition and gaming, they are been transparent to some of these signals that have helped marketers in SEO analysis and ranking.

Late in the year, that is in November; google announced it had implemented over 10 changes. This included:

  • Gone are the days when you would get in the search results a page filled with ads and useless content. These sites are also known as parked domains. The algorithm that really took care of these kinds of sites was Panda updates.
  • Refinement of relevant queries: This means that rather than always giving you results that are similar to your search query, if you enter a rare word in the search box the results will be more specific. For instance, if you are searching for [two column blue template], search engines will not give your results that contain blue templates alone.
  • Summary content on google search result will now be more of what is contained in the body of an article and not from the header or menu content.
  • SEO analysis that have been done reveal that long tail keywords are been given more comprehensive page indexing. This means that webmasters and bloggers have to work on long tails keyword phrases since they will rank higher.
  • Retrieval of content originating from cross languages: There is very little content that is shared in languages such as Swahili, Afrikaans, Welsh, Serbian and the likes. Google will now translate the English content to the said languages and feature them in their local search result pages.
  • Freshness Update: This was the lasted algorithm change that google announced this year. SEO analysis of Google fresh is said to affect 35% of searches. The aim was to ensure that fresh content is noticeable to a certain degree depending on relevant searches query.
  • According to SEO analysis, one of the ways to generate traffic is optimizing your webpage images. Google updated their search formula to include signals that will display images that are fresh and relevant.
  • Google algorithm will now give more emphasis to official authority websites. This in short means that top websites will rank SEO analysishigher which makes begs the question, what will happen to the small home based business entrepreneurs? Share your opinions on this in the comment section provided below.
  • Originality is an integral part of making sure you rank high on search engines result pages. Google announced that they have added signals that will predict which among two related pages is the unique one.

Google has so much dominance that it can affect the web presence of big firms like Yahoo. Not taking any credit out of Google for its effort to rise to the top of the murky waters of internet business, has it infringed on their competitors?

I raise this question because of something that SEO analysts have noticed when it comes to searching. Did you know that while you are logged into your Gmail account search results are biased? Keeping your Gmail account logged in while searching the net shows you results that you previously searched.

According to most SEO analysts, this denies internet browsers access to a variety of information. When you are searching, you should get results that do not bind you to your own opinions. This issue was brought to the fore by a book titled The Filter Bubble authored by Eli Parser.

It would be much better if search engines offered a wider perspective in their search results. Then, why is Google putting a bottle neck by proving their users with biased information? The idea of displaying fresh and unique content is welcomed, but why give good content with one hand and then take it away with the other hand just because am logged into one of your products?

Conclusion: Above are SEO analysis of the past year that have greatly affected the online world. One thing that comes out is that algorithms do not have the privilege of using a sixth sense like human beings. No matter how much they claim searches are targeted, engines spiders cannot truly tell what searchers are really looking for.

If you want to get the best results for whatever you are searching for, log out from your accounts, clear your cookies and you will maybe get exactly what you are looking for.

To keep getting updates of the fresh and unique SEO analysis on the internet marketing arena enter your email address below or at the section provided on the sidebar. Also feel free to share this article with your friends using the social buttons appearing on the left.

Google Search Changes – Online Sheriff About To Come Calling Again

Google Search Changes – Online Sheriff About To Come Calling Again

In recent times Google has been going on and on about changing search as we know it. According to the latest reports, soon, applying SEO techniques will become almost irrelevant.

This came up during a discussion at SXSW when Matt Cutts talked about changes Google is trying to implement. The focus of the new google search changes is to provide a level playing field when it comes to search engine ranking.

Once the changes are effected, sites that don’t know anything about SEO and provide quality content will begin ranking high together with optimized sites. In fact, some less optimized sites may end up ranking better than the ones that are optimized.

Listening to Matt Cutts talk gave people the impression that Google wants to help sites that do not know anything about search engine optimization. There are sites out there that have very unique and rich content that internet searchers never get to visit.

Knowing that search engines main agenda is to improve user experience, Google will definitely go all the way to better their search results. By the look of things internet browsers should be jumping up for joy since search results are about to get even better.

One thing about google search changes is that they may be to your site’s advantage or disadvantage. It would be foolish to know about algorithm changes and ignore them.

From the latest announcements, Google is simply saying that your main focus should not be optimizing your site but rather generating rich and helpful content.

But you may ask me, does it really matter if I read this article or not? On one hand Google is sharing techniques that you should apply to be in their good SEO books and on the other hand telling you that SEO will matter no more.

Do you think Google is confusing online marketers and webmasters by posting contrasting messages? Submit your opinions in the comment section provided below this article.

How will the new Google Search Changes affect online business as we know it?

What is really worrying most SEO experts is that sites that have already been applying SEO tactics may be hit by the new google changes. Though this may appear like the case, the question that SEO marketers should be asking is how they have been implementing their SEO.

If you are the type who over optimizes your content and forgets about quality then you have a reason to worry. These changes will be good for small online business bloggers who are yet to understand how SEO works.

It will even get better for small online business entrepreneurs who share quality content. Google’s main focus has always been to find a way to bring into the fore, best content whether a site has been optimized or not.

In short, very soon you will see sites ranking high even though they do not have keywords in their title tags. This is in an effort to make sure only insightful and valuable content get to users.

In line with the upcoming google search changes, here is what you can and can’t do to make sure your site ranks high in search engines result pages.

Here are the Do’s

–          Update your site or blog regularly with fresh and original content.

–          Write captivating stories that will cause a buzz in your niche. Generate content that captures people imagination and readers will share your content on social sites thus helping your articles go viral.

–          First impressions really matter, thus make your site’s visual appearance worth a second glance. Use colors and text that are friendly to the eye.

–          Subscribe to sites that have updates on what is happening in the SEO arena. This includes sites like Search Engine Land, Web Pro News and SEO Moz.

–          Work on your onsite optimization by including keywords in your title and your description META tags. Add keyword phrase within your content but make certain they make sense and flow with your content.

–          Your site navigation should be friendly to both human visitors and search engines. Link your webpages with relevant anchor text. This will help retain visitors on your site and improve the ranking of your individual webpages.

–          Only use relevant keywords within your title and body of your articles. Learn the preferences of your target audience in terms of search. Ask yourself what people would put in the search box in order to find you. This includes your business name, name of your products or services and so on.

As you target keywords, seek to rank for other relevant terms. For example, if your main keyword is web designer, you can also target keywords like website developer.

–          Know your audience; if they are the kind of people who are always on the move, make your site mobile friendly. In cases where your visitors are always on social sites, build your reputation and presence on relevant social sites.

Google Search Changes

Here are the Don’ts

–          Do not seek to rank just for the sake of it. Make sure by the time you rank high your content is good enough to improve your visitors’ user experience.

–          Do not make is difficult for you to improve your site structure by uploading unfriendly templates and using complex coding. Remember that site navigation is important for user experience and search engine bots Crawling.

–          Do not get caught up with implementing SEO tactics at the expense of your content quality. Rather, focus on strategies that will ensure a lasting relationship with your site visitors.

–          Only optimize your site for relevant keywords. This means that you should avoid targeting keyword phrases that are not related to your site content. Focus on key terms that are in line with your site objectives

It may come as a surprise to you but most companies even the big ones know nothing about SEO. From the look of things, soon these SEO clueless sites will be the big beneficiaries of upcoming google search changes.

The people set to suffer are those who concentrate so much on what engine spiders are looking for and forget that their main target should be human visitors.

If you are the type that targets to rank for a certain keyword without considering whether your article is providing solutions to the said keyword, you need to be wary.

Rather than asking: how many times should I mention my keyword? You should be asking: is my content providing my target audience with what they are really looking for?

The mistake most SEO marketers do is getting fixated with optimization to an extent they forget that offering helpful content is the key to online business success.

Remember, the needs of your target visitors should come first then make money later. Do not apply deceiving tactics for example targeting a keyword like IBM computers while your article is about website templates.

Has Google search really changed?

In essence nothing seems to have changed. What is happening is that Google is making strides at differentiating between crappy and valuable content.

It also goes to show the lengths at which Google intends go to make sure users get the best results as they search the net.

Last year, Google said they updated their algorithm over 500 times. This year is not going to be any different going by Google search announcements.

If you did not know, Google has technicians who are always updating their algorithm on a daily basis. To be fair to webmasters, Google does announce some of these changes.

If you have to maintain your online visibility then you must be keen to read, watch or listen to every statement Google makes. Otherwise, you might end up chasing shadows on the internet.

Knowing what Google search entails does not give you the license to use short cuts to rank high. It may work for a while but with the constant algorithm changes you will soon be caught with your pants down.

Learn what works and what doesn’t then tweak your site to be in line with want google wants. But the one thing you can never and will never go wrong doing is PROVING QUALITY CONTENT.

Summary: SEO is here to stay and my reason of saying that is because engine spiders will never be as intelligent to tell exactly what high quality content is or not.

Spiders will still depend on human being to tell them the value of a site.

Believe it or not, you have not had the last of google search improvement or google change. If it is about proving their dominance or improving user experience, google search changes are here to stay.

Rather than waste time discussing on what Google should do or don’t do, spend that time giving google what they want. Otherwise, start your own search engine and compete to be number one and set your own rules and regulation.

At the moment Google rules and from the look of things they have coughed and all sites will get infected. The writing is on the wall and the story of google search is yet to unfold some more.

Am sure SEO experts are feeling like they have been short-changed. Probably, they have gone to great lengths to know what google is looking for then someone else with no care of SEO ends up ranking higher.

If you think this blog post will help your friends to better understand how google search works, use the social buttons on the left to share with them.

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