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Effective Marketing On The Web Where You Stand Out

Effective Marketing On The Web Where You Stand Out

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Today, doing business on the net has become so competitive. The people who end up at the top are the ones who implement effective marketing strategies.

Ideally, successful online marketing is determined by how you captivate your target audience. As a webmaster you also need to know how to call people to action. This is by the way you format and construct your content.

If you find a way to stand out on the web, you will definitely get noticed and that is what contributes to effective marketing. As you design your website or pick a banner, always think of how you will capture your visitor’s subconscious.

Ask yourself as you are building your website or blog; what will I do to make my audience to pose and think. Stopping your visitors from pressing the exit button or compelling them to return for more is a sign that you are on the right track.





Getting the attention of people online is no easy feat. But that is not to say it is impossible to achieve effective marketing. First you need is to understand how the human physiology operates.

Every day we are bombarded with so much information that is becomes difficult to digest it all. In most cases we forget what we have seen or heard and only remember the things that stood out.

The reason you remember some things and forget others is the aspect of uniqueness. As human beings, we tend to remember things that differ from the norm.

Each community has its own rituals, rules and regulations that they follow from day to day, thus, if someone stood and went against the grain he/she will definitely get noticed.

Your mind is structured to identify patterns and how those patterns differ. No wonder, you can easily know when there is danger ahead of you. It is because signs of danger are different from what is normal.

The concept is the same when it comes to business; people who apply effective marketing techniques know how the mind works.

The moment we see an advert or movie on TV we are so eager to know what happens next. Generally, the thing that distinguishes one advertisement from the other is how unique it will be from the rest. It is the same concept that helps you differentiate between a friend and an enemy.

Our view of life keeps changing all the time. Something may seem good to you now but because of circumstances that notion may alter over time. Studies have proved that anything that stands out will always be imprinted in back of our minds.

Now the big question is: how do we use this complex human brain characteristic to effectively market on the internet?

Foremost, for you to stand out thus make your site visitors stop, view and read your content is to use communication tools available to you.

Text:

Rather than just writing for the sake of it, find a way to make your content unique. Come up with lines that will compel your readers to think. Engage your viewers by posting information that will tickle, amaze or reveal shocking details.

Publishing such kind of content is what makes your audience begin processing your information. Effective marketing messages should call on the human mind to jump into action. The more there is mental activity as visitors go through your content the more you will capture their subconscious.

The secret is to make your target audiences to pose and think of what you are talking about. Sometimes it may mean altering your style of writing just a little bit. Other instances you may be required to make major changes to the way you write.

The fact that the mind is designed to identify patterns; once your readers notice something recognizable they will draw conclusions. This may be to your advantage or disadvantage depending on how you frame your content.

If your message is like any other out there, most probably your audience will quickly forget your article. But if you just play around with text, you will be amazed by the overwhelming response from buyers.

Nowadays, most commercials have become so obvious. If a TV ad is not telling you how a particular product is the best, it is showing you how you will become like a certain celebrity if you use a certain product. This kind of marketing has made most brands stagnate and appear desperate.

The brands that end up standing out for example Google, Amazon and Facebook simply choose to think outside the box. Going out of the norm and breaking the rules is what effective marketing is all about. Sometimes you do not need to do much; a tweak here and there is all it takes.

To effectively market on the internet and get noticed, choose to be different from other webmasters. Publish content that is out of the ordinary that will compel your site visitors to engage their minds.

It may mean coming up with taglines or phrases that people have never heard before. Other instances, you can conjure a story that has an interesting twist to it. These are simple but effective marketing techniques that will definitely touch the subconscious of your audiences.

Images:

effective marketing strategiesWhen we talk of images it can mean still or motion pictures. People tend to be more attracted to visual images than reading text. That is why you will remember more of a movie you watched than a book you read.

As much as images are powerful and effective marketing tools, most online marketers have not tapped into its full potential. Most of the images we see on many websites are normal and obvious thus cannot act as catalyst to force readers to think.

For your site to stand out, move away from using unimaginative images and start uploading pictures that speak to your audience. Images are effective tools of invoking your visitors’ memories thus making them to take action.

Internet entrepreneurs that do affiliate marketing should learn how to choose advertisement images for banners. Banners that have slight movement like something falling will force your site guests to take a quick glance.

Sudden movements on a banner trigger someone’s mind to react.  That is why affiliate marketers that use banners that move have been said to be making more money online from home.

Colors:

Robert Kiyosaki site has made the color purple be associated with money. This demonstrates how color is an effective marketing tool. Just the way a mother would naturally choose pink clothes for a baby girl and blue for a baby boy.

Ideally, people react differently when they see certain colors. In most instances these reactions are in their subconscious. Selection of colors on your site plays a critical role especially when it comes to online branding.

From the word go, you need to pick your site color scheme prudently because it will form your online identity. Just like the way Robert Kiyosaki has made purple the color for money, your selection of colors should ultimately be part of your branding image.

Color is all around us and it is a very effective marketing technique. It will help you form a good first impression to your site visitors. The sad thing is that it is easy to implement yet few online marketers ever take advantage.

Conclusion: For effective online marketing, you need to know when and how to use certain techniques. You may be successful in using a particular marketing strategy in one niche but that does not mean it will work in another niche.

Therefore, you need to learn how to present your marketing message depending on the preference of your target audience. Implementing a marketing technique just because you heard it worked for someone else does not guarantee it will work for you.

Rather than marketing for the sake of it, find effective marketing strategies that will capture the minds of your site visitors. The way to achieve that is to move away from the norm and be unique.

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Getting Top Website Ranking On Google, Yahoo And Bing

Getting Top Website Ranking On Google, Yahoo And Bing

If you want to make money online then one of your agendas has to be getting top website ranking. Many think that ranking on Google is better than ranking on other search engines like Yahoo, Bing and Ask. It is true that Google is the top search engine, but you will be surprised to note that other search engines may be having better conversion rates in certain niches than Google.

Therefore as you seek to boost your website ranking on Google, you also have to consider ranking on the other search engines.

You may ask; why is it important to get top website ranking?

     a. Did you know that over 90% of traffic on the internet is from search engines? Yes! And Google is the one that commands 2/3’s of this traffic.

    b. Traffic from search engine is free; all you need to know is how to increase your site search engine optimization (SEO) value




    c. Search engines will give you high quality traffic. This is because your audience will get to your site using your targeted keyword phrases.

    d. Top website ranking means targeted viewers and more so high website conversion rate.

    e. When your website ranking is good, you can be assured of passive traffic for a long time to come.

Many assume that search engine optimization is difficult and you cannot blame them. SEO experts have made it look so complex and yet that is not the case. Anyone who wants to tap into this free website traffic can do it with ease. But wait a minute!

Does that mean that website ranking is something that can be achieved overnight? Not at all, you need to have these 3 things:

– Knowhow: This are the skills that you need to acquire to learn how search engines operate. With a good game play top website ranking is achievable.

– Tools: Before when I started online marketing, I used to do things manually until I realized that I was wasting a lot of time and making no major headway. This ended when I got to learn that one can use tools to automate his/her online work.

I really love article marketing because it is content based. With content you can never go wrong when it gets to website ranking on search engines. The tool I use to distribute my articles is called Unique Article Wizard (UAW). The day I began using UAW my business just shot to the next level. Work that took me a whole year, now takes me just a few hours.

Now you understand when you hear experts saying they work 2 hours in a day. It is all about automating your online business.

The others tools you need are tracking tools to help you choose keywords and analyze your traffic. This includes tools like Google Keyword Tool, Google Webmaster Tool (Free), Google Analytic (Free), Keyword Winner (Paid wordpress plugin), SEO Plugin (Paid) and many more.

– Patience: To get a top website ranking is not a one day affair; you need to be patient and consistent. Once you are armed with the knowledge about SEO rules and the required tools, it will be just a matter of time and your blog or website ranks high.

Let us now see 5 top strategies on how to increase your website SEO value and generate web traffic from Google, Yahoo, Bing and Ask (these are the major search engines).

1. Use recommended tools to select your keywords wisely: Before you publish any post on your blog or website you need to consider the keyword to use. Keywords are the words people enter in the search box whenever they are browsing the internet.

SEO website rankingResearch and find out the commonly searched for keywords in your niche and use those words within your articles. Be careful to use low competitive keyword phrases to guarantee your website ranking goes up faster.

Click here to read a detailed article on keyword research and keyword tools.

2. Domain name has to have your targeted keywords: Search engines use softwares called spiders for crawling, indexing and website ranking and the first thing they look at is your domain name. Hence it is imperative that you include keywords in your domain name.

Studies have shown that your domain name plays a major role when it comes to website ranking. The secret is to go for the best and exact keyword phrase in your niche; try going for .com, .net, .org or .cc until you get your desired domain name. If all are taken then you can try adding a hyphen (-) between the keywords.

Again use the tools available to choose the key terms to use. Here experts advice that you target the very best and competitive short tail keywords.

3. Include your keywords in your content titles: The nest thing that search engines consider when it comes to website ranking is the title of your site and webpages. But you need to be careful to ensure the title is also readable to human beings.

Make certain that each page you create contains your targeted keyword in the title tag. A good title is the one that summaries the content in the body of your article.

The more relevant your title is to the content of your post, the higher the chances of search engines ranking your webpages and website higher in their search engine results pages (serps).

4. Measure your keyword density: Normally, the right keyword density is between 2 – 3%. Keyword density means the number of times your keyword phrase appears or is mentioned within your post.

Be careful not to over-stuff your content with keywords. This will only lead to search engines marking your website as spam thus affecting your website ranking.

To avoid your site being marked as spam due to over-stuffing with keywords, you need tools to measure your keyword density. If you are using wordpress as your blogging platform, then use WordPress SEO to determine your keyword density.

Generally, it is advisable to have your keywords in the first paragraph preferable in the first line. Then again after every one hundred words, this means you need to write short paragraphs.

5. Implement onsite SEO: The linking together of your pages is what is known as onsite SEO or onpage SEO. This means that on every page you create you need to add a link pointing to another related page within your website.

For this strategy to boost your website ranking you need to use your keyword phrases as anchor text. Some of your contextual links need to point to your homepage with relevant keywords.

In time as you increase the number of your webpages, more keyword based links will be pointing to your homepage hence increasing your website ranking.

Summary: Anyone can succeed in search engine optimization therefore for webmasters who have a low budget do not worry. However, for those that find SEO complicated you can hire experts to do the work for you.

But if you ask me increasing your website ranking is easy, you just need to have the will to learn the tricks. With the above SEO strategies, you too can boost your website ranking and webpage ranking on search engine result pages for your targeted keyword terms.

Best Approach To Social Marketing In Regards To SEO

Best Approach To Social Marketing In Regards To SEO

Most webmasters and bloggers have a problem of connecting social marketing with SEO. But it is imperative to know that social media has a big role to play in improving your SEO profile.

The fact that social sites get lots of traffic and content every passing minute, search engines are always crawling and indexing new content on these sites. Therefore, for effective social marketing you need to have SEO in mind as you share on social sites.

As you plan your online marketing campaign, it is advisable that you choose at least 7 strategies that you will work with. Some webmasters put social marketing in the bottom of the pile while others leave it out all together only to consider it much later.

It is true that search engine optimization is a great way to generate targeted traffic. Ranking for relevant keywords will guarantee you increased your web presence and more so improve conversion rate. But did you know there are online marketing strategies that can help you generate direct traffic and boost your SEO site value?

Some of these strategies include article marketing, forum marketing, video marketing and of course social marketing. Talk of killing two birds with one stone!




As you have seen there are many ways of improving your SEO profile but on this write up we shall just look at one of these strategies, social media marketing.

The reason that social marketing is left behind when it comes to SEO is because one cannot really quantify Return On Investment (ROI). In addition, webmasters are still not clear as to the benefits they derive from sending a tweet or updating their facebook wall in relation to SEO.

On the other hand, a marketer can easily tell ROI for a PPC or SEO marketing campaign depending on the keywords that have targeted. Ranking for keywords signifies growth of traffic and thus increased online sales conversions.

As we speak now, social marketing has become one of the main strategies that SEO experts employ to rank on search engines results pages. Earlier we mentioned how search engines crawl social sites looking for new content.

Here are 3 benefits you get from posting content on social networking sites:

1. Increase chances of search engine bots quickly finding your content since these sites are crawled very often.

2. Since social marketing is about micro-blogging, as you write a line and post a link leading to your site you will get direct traffic as people click on the links to read more.

3. The links you post on social networking sites act as backlinks thus contribute to your overall SEO value.

What the 3 points shared above tell you is that you need to optimize what you share on social sites. A site such as facebook is like a small search engine, thus when you optimize your content people will find it easily as they browse on facebook.

How to share your content on social media sites to help you in SEO:

First you need to optimize your social media account profile (Click here to read more on how to optimize your user profile).

Personally, I have linked my blog to top social media sites which include Facebook, Twitter, LinkedIn and so on. Sites you can use to link your blog to your social media accounts include NetworkedBlogs, twitter feed or pingfm.

Doing that will ensure that every post you publish will be submitted on your social status wall. Hope you know that blogging entails optimization thus when your web page links are submitted on your status wall they will act as relevant backlinks.

At this juncture it is important to note that you need to share insightful and quality content. Since these linking sites like twitter feed will only submit your title a short snippet of your content, take time to come up with captivating titles.

To prompt your fans to share and click links on your updates, your content has to be interesting and educative. You also have to add your keyword phrases in your titles to help you in search engine ranking.

The other aspect of social marketing is the role played with share buttons. If you look at the left side of this blog you will note there are social networking buttons. By the way, feel free to click on either of those icons to share this article with your friends.

It is important to know that your readers will only share your blog content if you have:

*Captivating content

*Content that can raise hot debates because of its controversial nature

*Informative content

*Comical content

social marketingYou may be asking, what has all these got to do with SEO. Imagine you share a captivating story that is optimized. As people click to share with their friends you will be increasing your

-Web presence as your content takes a viral effect

-Link popularity as more and more people will want to link to your page

-Direct traffic

-SEO organic traffic as you will rank high from the many backlinks you have generated from social sites and personal websites and blogs.

When it comes to marketing success, how you write articles is very critical. Plan your writing so that your content can go hand in hand with your social marketing and SEO. Do not shy away from ensuring your content is interesting thus necessitate readers to share it.

On a social marketing site like facebook, the more people that like your content the higher your SEO value will go up. But to make certain that people click on the like button, you have to know how to attract targeted fans.

One of the ways of achieving loyal following is creating a facebook fan page. Here is how you go about creating a facebook page that acts as a magnet to new fans:

Optimize your account: Before you set up your fan page, have in mind the kinds of people you want to be fans. Know their preferences and research and indentify the keywords they commonly search for when browsing.

Use these targeted keyword phrases on your user profile hence when people search they will easily find your page.

Facebook PPC: If you have cash, you can use facebook pay per click advertising to get even more targeted followers. Advertising your facebook fan page is a sure strategy of getting targeted and active fan base that will guarantee online presence and online brand name awareness.

Fan Page design: One major principle of marketing online is creating a good first impression. That is why you have to take time and create a fan page that is attractive. This will compel people to click on the like button thus boost your web presence.

In order for your page to stand out, think outside the box. You do not have to be 100% creative; just 10% uniqueness is enough to make your fan page stand out.

Recap: Social marketing is a powerful tool of promoting your site. Apart from generating direct traffic, social marketing will improve your site rankings for relevant keyword phrases.

There are other social media networks like Technorati, Digg, Reddit, StumpleUpon that will help you share content and more so post links to help improve your search engine rankings.

Overall, social marketing offers business owners a platform for creating and building relationships. If you can approach social marketing with a view to form connections, you will eventually be guaranteed of direct and organic SEO traffic that convert.

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Internet SEO Google Marketing Strategies For 2012

Internet SEO Google Marketing Strategies For 2012

It has been quite an eventful year for internet SEO marketers especially in regards to site rankings. With the constant Google algorithm changes, some have benefited while others have come face to face with the Google axe.

According to Google, it has updated their algorithm more than 500 times this year alone (2011). With all these changes, the Panda update was the one change that really hit most internet SEO marketers. But before webmasters and bloggers could recover from the shock, there was Google Fresh.

The aim of all these algorithm updates is to make sure only top sites feature on first pages of search engine results. Considering that Google is the search engine sheriff, it goes to great lengths to ensure that internet browsers have the best experience.

As every business person seeks to rank high on search engines especially on Google, internet SEO marketing has become big business. You therefore need to be very careful on the SEO service provider you pick. But to make your work easier and save you some cash, you can learn how to SEO and do it by yourself from home.

Note: Google does not reveal the secrets of their algorithm and thus no one can really tell how Google ranks sites. Internet SEO experts only share their views depending on what they see working for them. That is the same thing am going to share with you on this article; what I have seen working for me.

Here is what you need to do to make sure you never become a victim of algorithm changes; now and in the future:

The day you will realize that Google’s main agenda is to improve user experience, you’ll generate organic traffic at will. Create a good website or blog and Google will definitely place you on their top search engine result pages.

Question: What constitutes a good website or blog?

Rich content: You will never go wrong if you focus on generating content. Search engines can only delight users when they offer them relevant and insightful content. Hence, generate informative articles and search engine will send high volume organic traffic your way.

There is still hot debate in the internet SEO circles of how long an article should be. This is how to look at it, if you can explain in detail a certain topic using 250 words, it is OK, go right ahead. But in most topics, the introduction part will take like 200 – 300 words.

If there are two articles on the same topic and one has 300 words while the other has 1500 words, which of the two do you think will rank higher? Allow me to give you the answer; Google will give more preference to the article with 1500 words.

Long blog posts may help you get top search engine placement but remember people are the ones who will be reading. Therefore, your content has to have substance otherwise visitors will quickly exit your site. Good content means a low bounce rate which results to higher online sales conversion.

Imagery: Pictures play a vital role when it comes to internet SEO marketing. Apart from the SEO benefits it offers, images help to make your content more palatable. Visitors will not stay long on a blog that is dull.

You can also make your content more exciting by adding relevant video clips. But make sure you describe your videos and pictures using your targeted keyword phrases. This will ensure that search engine rank your images and videos hence help you to generate more traffic.

Keyword Usage: Generating content without keywords is like trying to sell ties to people living in the desert. You can have the best value adding content in the world but if no one finds it; all your efforts will go to waste.

Before you draft any article make sure you have selected your targeted keyword. You do not have to repeat the exact keyword phrase 20 times for search engines to know what the article is all about.

It is advisable to use varying words e.g. work from home jobs can also be phrased working at home job. Search engines are nowadays intelligent enough to tell that those two phrases mean the same keyword. When you do that your readers will not tell there are words you are repeating.

In addition, mentioning your keyword at least 10 times in an article containing 1500 words is enough. But remember to also place the keyword in your title, URL and alternate tags.

internet SEOAbove the fold: Come 2012, Google stated that they will update their algorithm to measure ad-to-content ratio. This is also what internet SEO marketers are calling ads above the fold.

To avoid been a victim, it is advisable to right away reduce the number of adverts appearing on every webpage. Going overboard with adverts is also not good for business. No one wants to feel like they are been forced to buy a product.

If your site visitors feel like you are pushing them to purchase your products, search engine will also feel the same way thus drop your site rankings. Always strive to offer more educative content rather than focusing on making online sales.

Do away with things that will destruct your visitors from your content. Such things include; having many banners ads flashing all over the place, corner peel ads and popups. Instead, observe moderation when it comes to placing adverts.

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Treat internet SEO marketing as a career: The worst mistake you can do when it gets to internet SEO strategies is taking short cuts. It may take you a whole year before you rank for relevant keywords, but you would be better off been patient.

There are those people who have the habit of using black hat strategies to rank high. These kinds of tactics may work, but not for long. If you look closely at the sites that were hit by the Panda update, they used underhand tactics I’m advising you to avoid.

Endeavor to work with white hat strategies like article marketing, generating long and informative blog posts, relevant comment posting, guest blogging, video marketing and so on.

Internet SEO marketing is a career that needs to be undertaken with lots of diligence. Sites that rank high did not get to the top overnight. These are marketers who have invested their time and resources to learn the art of marketing on the internet through SEO.

Proofreading your content: Professionalism is critical if you want to make money working online from home. No one will take you seriously if your content is filled with spelling errors and grammatical mistakes. First impressions matter a lot when it comes to online business.

It is true you can never be 100% perfect, but at least try and go through your content before you publish them. Get a close friend or one of your household members to proofread your content and you will be safe.

Summary: One undeniable fact is that search engines can supply you with high volume traffic. Therefore, do what the search engines want for you never know what will happen in 2012.

Tell us what to anticipate come 2012 in regards to internet SEO Google marketing. Feel free to also share this blog post with your friends using the social buttons displaying on the left.

Google Adwords Advertising | Marketing On the Internet

Google Adwords Advertising | Marketing On the Internet

Are you wondering how Google Adwords advertising has become a household name when it comes to marketing on the internet? On some niches, one single visit can cost an advertiser up to $50 though advertising with google. The secret is very simple; ads by google are so targeted thus a marketer is assured of return on investment (ROI).

Promoting your products through google Adwords advertising (paid advertising) is also known as search engine marketing (SEM). The other approach to marketing on the internet would be through search engine optimization (SEO).

SEO is free and in most niches it may take some time before your site reaches the first page. But there are those online marketers that have been able to rank on 1st page within days. These are the marketers that have discovered the power of keywords in regards to SEO.

Today though, we are not going to look at search engine optimization; rather we shall go into details regarding google Adwords advertising, also called google pay per click advertising. In fact, these two types of adverting should ideally work together.

Most keyword tools available simply show estimates of traffic one is to get from certain keywords. What SEO experts do is first to launch a pay per click marketing campaign with several targeted keywords to determine the exact amount of traffic and conversion rate. Then from there they embark on optimizing their site on the best keyword phrases according to their research.

Let us go back a few years when advertising on the web was somehow crude. Do you remember the days when ugly banners where dominate on the internet? It was quite annoying to encounter repelling adverts on every website you visited.

From irritating banner advertising it came to even more irritating ones, where marketers where adding audio clips in the banners. The click through rate those days was so low that making money online was not easy. This is why Google penetrated the market so easily and it did not take long for them to be made king of the internet.

Before advertising was not relevant and was nowhere close to being targeted. But with Google entering the market with advertising campaigns like google Adwords advertising most marketing firms had to close shop. Google search results simply fulfilled three things and these were needs, wants and goals of their users.

It is estimated that google Adwords advertising earns an estimated $20,000,000,000 every financial year. Now, that is the benefit of identifying a need in the market and doing everything possible to fulfill that need.

The approach that google took was to satisfy the needs of their users. This was by making sure that instead of irritating people with annoying adverts, users where give results relevant to what they were searching for. In actual fact, with time searches have been more targeted today than ever before.

As an online marketer you will remember that just the other day, google changed their algorithms. The change was named Panda. The aim of the panda updates was to remove irrelevant sites from listing high on search engine result pages.

Most of the victims of this algorithm update where marketers who were in the habit of using black hat tactics to rank high. To read more on this check out the blog post on new google panda update.

Search engine marketing which we are also calling google Adwords advertising is the form of advertising where marketers bid for their adverts to display. It takes some skills and use of certain tools to make sure you pick the right keywords.

If you bid for keyword phrases that are not relevant then you can expect to get untargeted traffic. Google Adwords advertising is a self-corrective strategy where marketers are rewarded with targeted traffic. Ideally, this has made both searchers and advertisers gain trust in Google.

google Adwords advertisingIt has been noted that most users click on the first links on the search engine results pages. Since paid ads appear at the top of search engine results, the obvious thing is that they will receive a lot of clicks. The same applies to SEO; sites on the first page get more traffic than the sites on other pages.

Note: On both search engine marketing (SEM) and search engine optimization (SEO), sites that rank higher generate more traffic.

Adverting on the internet has been redefined where instead of you looking for customers, customers come searching for you. Through google Adwords advertisements and SEO you can tap into the value of people’s search. That is via proper use of keyword phrases that people in a certain niche use when browsing the net.

A tool you can use to maximize on google Adwords advertising is Google Traffic Estimator. This tool will help you to measure the value of the keywords you intent to target.

Note that there are 3 different modes of determining the searchers for each keyword. Let us take an example of a keyword like work from home; there are three variations.

1. work from home – This kind of search represents people, who are searching for the exact search term, people searching for any keyword phrase that contains the words work from home e.g. work from home online opportunity and users who entered in their search string any of the three keywords in any order.

2. “work from home” – Signifies all internet browsers who entered in their string of search the phrase work from home e.g. online work from home.

3. [work from home] – This is for those that searched for the exact keyword term.

Before you launch any google pay per click advertising campaign, go to Google Traffic Estimator and enter the keyword terms you want to target. Select about 5 or more keywords phrases in your niche and enter each in the three formats mentioned above.

Pick the location you want to target and the language. From there enter the code to confirm that you are human and then press the enter button.

The results will reveal to you the value of your traffic in terms of global monthly searched, local monthly searches, estimated average of cost per click (CPC), estimated ad position and finally estimated daily budget cost.

Conclusion: In most cases you need to invest some cash for you to make money online. Even though SEO is free, you may need to first experiment and see if your target keyword has good and high traffic that converts. The best way to determine that beforehand is through google Adwords advertising campaigns.

How Press Release Promotes Work From Home Business

How Press Release Promotes Work From Home Business

One of the best modes of advertising is Press Release. Imagine a radio station, an editing firm or a TV station featuring a story about your work from home business, you are bound to get a lot of publicity.

There is a study that was conducted and it was discovered that about 90% of new stories started as a press release. This tells you that you need to take advantage of this marketing tool to promote your work online programs.

Ideally when your business is featured in the media, it creates credibility for your business and thus more online presence. As an online business entrepreneur you know that the more online presence you gain the more online money making.

There is no big secret when it comes to writing a press release. In fact anyone can learn how to come up with a good press release. All you need is to read other people’s stories and follow the guidelines on how to write a press release.

Here are some basic rules to consider when writing a press release.

What do you want your readers to know: Wear the shoes of your audience and offer them content that will be insightful. Get to know your target audience concerns and the things they are interested to them.

The work of the editor should be to publish news that will offer solutions to pressing needs. Get remedies to issues that trouble people in your niche. This will help you come up with a press release that is captivating, and editors will definitely want to pick up the story.

Know the right time to release the story: This is a critical element when it comes to ensuring your press release is picked by other editors. Sometimes you can publish a story and other events overshadow your press release.

newsThe best approach is to write about a story that is hot and is every ones lips. For example, when the world cup is about to take place, you can come up with a story that is related to soccer and business.

Media firms thrive because of new stories and if you can tie your publications with hot events or captivating stories you will get your news out there.

Headline: The first thing that readers will see in your news story is your title. This makes your headline the most important part of your press release. Therefore, you must come up with a catchy headline.

Generally, you have seconds to grab the attention of other editors who ideally get hundreds of other stories every hour. This means your title acts as bait to make editors read the rest of your press release and thus feature it.

How you begin your story: The first paragraph of your press release is also very crucial. It is recommended that you go straight to the point. Always start you story with the important issues and then end with the less important statements.

Your first sentence should have a punch that delivers on the title of your story. You can begin by writing a provocative opening statement, share some statistics, pose a question or share some benefits.

Then the subsequent paragraphs should offer detailed content that act as backup to what you mentioned in the first paragraphs. In short, each paragraph should be a build up to the earlier paragraph.

Avoid errors: For a press release to have the required impart, you need to be professional. Therefore, by all means avoid grammatical mistakes. Avoid typos, spelling mistakes and grammatical errors by using tools like Microsoft word.

In addition, you should make sure that your contacts are correct; any hint that you have given out wrong contacts and your press release will be tossed in the bin. Before you release any story make sure you get a friend to proofread your story. This will help you correct any errors.

Credibility is an integral component when it comes to publication.

Be unique: Being original is absolutely necessary as you are writing your press release. Find ways of coming up with your own stories and style of writing.

You can write about the same story but the way you present your issues can really increase your readership. The secret to this is practicing, the more you keep on writing the better you become.

Add contacts: Some of readers and editors would want to get in touch with you, hence is it imperative you give out your contacts. Sharing your contact details is a sign of credibility thus will boost your work online business reputation.

Avoid use of jargon: Your publications should be easy to read and understand. Unless your story is targeted to people in a certain profession, always use a language that can be easily understood by all.

Keep away from marketing pitches: A press release is not an advertisement therefore keep away from using high pitched marketing statements. For instance, avoid saying that you have the best work online program in the market; these over inflated statements will make editors overlook your stories.

Always be objective when writing a press release and seek to give readers helpful content. Remember, it is about the readers and not you.

It is of more relevance to show people how to do search engine optimization than telling them that you have the best software to do it.

write press release

Work with credible press release firms: It is imperative that you do your groundwork well to ensure you work with reputable companies. Though some of these firms may be a bit costly, it would be worth your while.

To get the best companies to publish your stories with, just do a search on the top search engines.

In case you notice that you are not getting enough coverage in your first publication do not get discouraged. You need to keep at it and within no time you will be the big shot in your niche. Work from home online business is all about being patient.

In business there are no guarantees but with the right tactics you are bound to succeed.

Follow the links below to learn more on how to work online and market your business with ease.

Over optimization Of Exact Keywords Within Anchor Text Not A Big Deal After All

Over optimization Of Exact Keywords Within Anchor Text Not A Big Deal After All

Since the release of the Panda and Penguin updates, several things have come into sharp focus. On this post I want to concentrate on one issue that is commonly referred to as over optimization especially when linking back to your site.

One thing that Google has really tried to counter is the misuse anchor text optimization. Today, if Google thinks you are over optimizing with exact keyword phrases you might just get penalized.

What does this mean? If you have too many links pointing back to your site with one particular keyword phrase in the anchor text, Google may just come to hurt you down.

But the big question that SEO web marketers are asking is, how does one determine if they have over optimized their site?

Before we get down to business I think you need to get some facts about the recent Google updates. So much preference has been given to big sites. Here we are talking of sites such as Wikipedia, Amazon, eBay and the like.

Apart from their homepage ranking high on search results, these so called big sites, have their individual pages are also featuring prominently. This is despite the fact that these individual pages may have little or no backlinks at all.

If you haven’t noticed, google search results are littered with pages from top sites. Whether that is a noble idea or not is a debate for another day. If you ask me, the main beneficiary to the Panda and Penguin updates are top websites.

Where does that leave small online business people who are offering even more valuable content? Share your views in the comment section provided right after this blog post.

If the status quo remains, then you have to try your level best to improve your site’s authority. As your homepage gains better ranking, it will also help your individual webpages to rank even higher thus helping you generate more SEO traffic.

Now that that is off my back let us get back to the reason for writing this article. To some extend you may not have to worry so much about over optimization with anchor text.

Some of the sites that are ranking on Google search results have a high percentage of exact keyword phases in the anchor text.

This is derived from the fact that some sites are ranking for the exact words used in their domain name. But there is a little twist to this; sites that use hyphens (-) seem to be doing much better. For example, my site would rank higher if I had work-online-legit.com as my domain name.

Other sites that seem to be escaping the eye of Google when it gets to over optimization using anchor texts are sites with .com, .net and .org. Sites with less common extensions also seems to getting away with over optimization.

If you look at a keyword such as work from home, you will note that though some sites have a high percentage of exact matching keywords in the anchor text, they are still ranking very well.

A good example is www.work-from-home.biz which has about 70% percent exact match keyword and features on page 1 of google for the same keyword in the domain name.

Note: Results may vary depending on where you are located. Google has of late localized search results to favor sites that are within your locality.

Another set of sites that are evading the eye of google in regards to over optimizations are sites using variations. Though this might not be considered as over using keywords, site that use this technique seem to be doing very well in site placement in search results.

What is coming out from this issue of anchor text keyword over optimization?

If today Google was to punish sites that are guilty of exact match keyword in the anchor text, it would mean that sites like eBay, Amazon, Facebook just to mention a few would disappear from search results.

Ideally, if you wanted to point to a brand site such as Facebook you would obviously use the word Facebook in the anchor text. This means Google has no option but to overlook the issue of over optimization in some cases.

Actually, going by recent trends, authority sites seem to be getting even more love from Google than ever before.

over optimizing

The secret is to optimize tactfully and make your backlinks look natural. Also note that rarely will Google punish you for linking back to the exact keyword phrase contained in your domain name. This is like your brand name and thus people will more likely link back using the words in your domain name.

On this blog we have repeated on several occasions the importance of internal optimization. One way of optimizing is buying a domain name that has the targeted keyword phrase you want to rank for.

This is not to say you go overboard with over optimizing for exact keywords in your domain name. If you are not careful Google might axe you for over using a particular keyword in your anchor text though google seems to overlooking this element.

The answer:

As much as people might be making you scared of linking with exact keyword phrase, you have no reason to worry so much. In fact, if you ask me linking with exact keyword phrases my just fall to your advantage.

Just avoid been overzealous with anchor text over-optimization. If you have hyphens in your domain name or are using small extensions such as .au, .biz, .eu you are even better chances of ranking thanks to Panda and Penguin algorithm updates.

Apart from linking with the exact keyword you want to rank for, it is advisable you also use other related keywords within your niche in anchor text. Check out how other sites within your niche are building their link profile and do the same.

Remember that to rank high on search results is a combination of several elements. As you work on your on page and onsite optimization, note that content generation is also very important.

It is from the content you generate that you will attract readers to link back to your site naturally and that is what Google loves most. Your content acts as link bait thus spend more time creating quality articles.

Panda and Penguin updates have truly redefined SEO as we used to know it. In a way, we are going back to the good old days when content was KING. This is according to Google and whether this is true or not only time will tell.

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Social Media Networking Ability In Todays Marketing

Social Media Networking Ability In Todays Marketing

A lot has been said about social media networking sites; both negative and positive. The latest was a hot debate stating that micro-blogging (social media) has brought about the death of blogging. Whether that is true or not I leave it for you to decide but as for me blogging is here to stay and so are social media networking sites.

The one undeniable fact is that online marketers are really enjoying a smooth ride on the waves of social media sites. Any webmaster or blogger, who ignores the marketing benefits that have been brought about by social media networking sites, will be doing so at the expense of his/her own business.

Here are the top 7 major aspects of social media sites in relation to work online marketing:

1. Create an account in all top social media sites: Some people assume that Facebook and Twitter are the only social media networking sites available. One thing you need to realize is that it all depends on your target audience.

You could be busy spending endless hours promoting your business on facebook and yet your target audiences are on Google Plus or Yammer. Therefore, you need to do a research and find out where people in your niche spend most of their time.

There are also other online businesses forums that can greatly help you reach your target audience with ease. A good example is Warrior Forum; here work from home experts congregate to share their ideas. You can also find legit online jobs that pay very well like article writing.

In short, there are many social media marketing sites; all you need to know is how to effectively maximize their potential. It is not about being in all social media networking sites, but rather how you use the sites to reach your audience.

It would be advisable that you identify the social network site where your audience spend time and maximize on it. Once you have built stable relationships you can then move on to another relevant social site.

2. Promote every profile page you create: As you may have noticed by the point mentioned above, it is not about being in all social media sites. Unfortunately, most online marketers think by creating user profiles on all social media networking sites then they will generate traffic.

If you create a profile and then fail take time to update your status wall or promote it, then you can expect to benefit nothing from that profile. The best way to market online using social media websites is through building relationships. This is achieved by you participating actively in every social media site you register in.

3. The millions of people on social media sites cannot all be wrong: Anywhere people congregate means there is money exchanging hands. It may appear like people just meet on social media networking sites to waste time talking and socializing.

That may be the case, but do not forget this same people by the end of the day may having business to promote, need cloths to wear, food to eat, places to travel thus you can offer them these services.

The other thing about the internet is Content; if you can offer people useful content then you can be sure to grab people’s attention in any niche. Content can be in form of videos or educational articles that seeks to add value.

Social media networking sites have the ability of turning your content viral, thus expose your work from home online business in a way money will never be able to do.

4. Social media marketing is for all: If you ask me, anyone can be successful when it comes to social media marketing. All you need is to have is a willingness to know how to relate with people. The notion that social media networking is a reserve for the online marketing experts is completely misplaced.

social media strategyMarketing on social media sites is not easy though; you need to have the zeal of knowing how to go about it. This may sound contradictory but that is the truth of the matter.

There is no type of online business out there that does not need customers. Hence social media networking is for all businesses that seek to:

           a. Boost their organic traffic through search engines (SEO traffic)

           b. Increase new online sales leads

           c. Collect feedback and suggestions from customers on a real time bases

           d. Build online presence and online brand

If you are an online business entrepreneur, then you have to jump on the band wagon called social media networking and marketing right away.

5. Use Analytic tools to measure the impact of social media marketing on your site: Whether you are doing offline or online business you need to measure your Return On Investment (ROI). Thanks to the many analytic tools one can find on the internet.

One such tool is Google Analytics where you can easily know if a marketing strategy is working for your business or not. Experts in online promotion advice that you track your traffic from social media networking sites and the action visitors take while on your blog or website.

This you do by setting up “Goals” on google analytics. Setting “Goals” will help you know which links help you generate the most traffic. (Professional online marketers recommend you take your time to study Google Analytics and see what it can do for your business.)

6. Automating social media marketing: It is true that social media sites can be very addictive but if your aim is to market your business then you have to be disciplined.

social media marketingPersonally, I spend at most 10 minutes daily on social media networking sites and sometimes I even don’t visit these sites. This is because I have linked my profiles to my blog on Facebook, Twitter and LinkedIn.

With a site like Networked Blogs you can automatically update your status wall every time you publish a post on your blog. Other sites to use to automatically update your status wall include Pingfm and Tweeter Feed. This means that even if I don’t open my profile, I will still be able to communicate to my fans on social media networking sites.

This helps to answer the myth that claims blogging is at its death bed. This is far from the truth because I believe blogging works especially if you handle it professionally. The issue is that most bloggers do not have the right approach to blogging.

If you are blogging for money then you need to have the knowhow on ways to integrate micro blogging on social media networking sites. Social sites can act as a platform to take your business to the next level if you have the right game plan.

Blogging is here to stay and if you want to generate income from home through blogging you need to treat it as a business venture. A business needs to be promoted and that is where social media networking comes in.

7. Integrate social media with other online marketing strategies: The thought that with the introduction micro blogging on social media sites will make other online marketing tactics irrelevant is misplaced.

In fact, the best approach is to combine other top online marketing strategies with social media marketing.

For instance, you cannot overlook the convenience brought about by social media marketing, but there is no way micro blogging can work if you have no place to take your audience to get full information. This is where blogging comes in, a place that you can offer people your product, services and more detailed information.

In some businesses, there is need to have a face to face communication and social media networking cannot offer this. This tells you that social media sites are not the only route to traffic generation.

Did you know that over 90% of traffic online is generated from search engines? This means that the rest 10% or less is shared by social media sites and other channels of traffic generation.

Summary: Prudent webmasters need to embrace micro blogging through social media networking but not at the expense of blogging or other internet marketing channels. Yes, it is true that social media networking is here to stay, but also are the other channels of website promotion.

Do not expect to wake up any time soon and find micro blogging/social media taking over the importance of having a website or a blog. On social media networking sites you get to post only a line or two. But a website or blog acts as a place you can call home.

A blog is a platform you can share your expertise in details and also have full control to market your products and services. I say Yes to the power of social media networking and also the integration of other online marketing arsenals in website promotion.

Where To Place Ads On Your Home Business Blog

Where To Place Ads On Your Home Business Blog

If you are blogging for profit then one thing is for sure, you must know where to strategically place ads on your blog. This applies to your own, affiliate or sponsored products.

Positioning of advertisement is very important since it determines how much money you will generate from your blog. As a blogger who is in it for the money, your main agenda should be to:

  1. Make more online sales
  2. Sell the right products
  3. Check your sales performance
  4. Ensure your ads are not above the fold
  5. Make sure sponsors get their ROI that is if you are selling ad space

On this write up we shall discuss the best place to position your advertisements and which kind of advertisement actually convert. We shall also tackle the best strategy of attracting people to buy ad space on your site.

The first thing to do when it comes placing ads is getting the right tools. If you are using wordpress then you need to install a plugin called ad injection. This is a free plugin that will help you to place ads at desired positions.

You can also get Cranky Ads. This is another great tool that assists in the management of your advertisements. In addition, Cranky Ads helps you in automating the process of selling ad space on your site.

Note: Both this tools allow you to rotate your ads.

Whether you are doing online or offline business, advertisement is very crucial. This has been demonstrated by the millions of dollars that companies spend every month to promote their brand name and products.

The strategies we shall talk about on this article relate to online business. These techniques have worked for me over the years but I must say it is not a guarantee they will work for you too. In fact, to some of your these tactics my work against you.

It all depends on the preference of your target market. The way a certain group of people react to ads may differ from another. This is in relation to age, class, financial status and so on.

Therefore, you need to research your target audience and know how to psychologically convince them to click on your adverts.

Amount of traffic to your site also determine how your ad placement will work. In addition, you must seek to direct the right kind of people to your site. These are people who will be interested to look at what you have to offer.

Another important point to note is that you must run tests to find out the right position to place your ads. Once you try out an ad placement strategy, give it at least a month or two before you try out another position.

For people with high traffic, a week is enough to tell whether an ad positioning is performing well or not.

In some instances you might need to increase or reduce the size of your banners to notice an increase in sales conversion. Also remember that there are times of the year when people tend to spend more especially towards the end of the year.

In the world we live in today, the economy is very volatile and this can really affect people’s buying power. If you are selling ad space, during hard economic times companies will cut down their advertising budgets.

Furthermore, you might see a decrease on your affiliate sales that is if you are an affiliate marketer.

All the above are issues you have to factor in to determine if your ad placement strategy is working or not.

But all said and done, there are places within your site that are considered hot spot for you to place ads.

Click here to view heat maps i.e places within a site that gets high click density.

AD placement

From the above image you can see that areas that are above the fold (the top of your site) elicit more clicks. The other area that has a high click density is on the right sidebar especially at the top.

These are the hottest parts of your website or blog and hence are the right areas to place content. Here you are assured of people seeing your content thus gain their trust.

As we speak, Google is punishing sites that have too many ads placed above the fold. If you ask me, you are better off placing your content in the hottest areas of your website or blog.

Remember that the main reason of creating a blog is to share information and not to sell. Nobody likes to be sold to therefore your visitors should see that your first priority is to solve their problems. Money should come second.

Once you are consistent with offering insightful content, you will gain credibility thus visitors will trust what you are trying to sell.

As a blogger, your must make sure readers see that content comes first. Doing the opposite will only dent your online reputation hence reduce sales conversion.

Where to position your sidebar:

I’m sure most of you have a side bar on your site. Personally, I fancy having one side bar preferably on the right but that does not mean you cannot try placing yours on the left or on both sides.

My reason of having the right sidebar is because most people are right handed and therefore tend to place the cursor on the right side of their computer screen when they are ideal. As a result, people will easily see adverts placed on the right side of your blog.

Nowadays, most blog designs come with a right or left sidebar so it’s up to you to choose what you prefer.

As mentioned before, your content should appear where the heat map shows high click density and reserve the side bar for placing ads. You can also opt to place your ads immediately after your content.

There are sites that place ads at the header or footer. But studies show that ads that appear at the footer do not generate enough clicks. As for the header, it may work for some niches and fail in others; therefore you need to test as see if it works for you.

When it comes to online advertising one thing is for sure, having ads plastered all over your site is not advisable.

Having ads flickering all over the place will make your site look disorganized. In addition, it will increase your bounce rate as visitors will spend less than 10 seconds on your site.

Don’t forget that the online sheriff, Google, is on the lookout for sites that have a high ads-to-content ratio. Google will only rank you high when you have more content than ads.

Where to place adverts on your site:

To start with, you can have your main ad on your header or at the top of your side bar.

Also place others ads in the middle of your sidebar and exactly after your blog posts.

The best types of ads to have in the above mentioned positions are banners.

Text links also perform very well especially if you place them at the bottom of your sidebar.

As earlier noted, the top area of your site elicits a lot of clicks. As a result, some webmasters and bloggers float adverts to the right or left in the beginning of their posts.

There is still hot debate about aligning your ads at the top of your articles; some people say it interferes with content flow. The secret is to try out different ad positions and decide for yourself what works best with your target audience.

Number of ads to place within a webpage:

The best approach is to have more of content than adverts within a single page. The two tools we talked about earlier, Ad Injection and CrankyAds, have one powerful element which is ad rotation.

These are tools that can help you promote over 50 or 100 products with a single site. All you do is place ads within the spaces provided in the back office of the tool and choose which ads you want displayed on rotational basis.

It is recommended that your main ad that appears at the top side bar to be bigger, preferable 350 x 300 depending on the width on your sidebar.

Below the main advert you can place other small banner ads (125 x 125). Here you can have at most 6 ads two at each level. Placing your ads this way will make your blog look attractive and thus increase Click Through Rate (CTR).

Summary: Making money online is easy but you need to be strategic. What I mostly advice people who come to me about placing ads is that they need to go a step at a time.

When you are starting your blog do not be quick to place adverts. I would rather you concentrate on generating content then advertisements can come in later when you have build traffic and online reputation.

There is still more to discuss as regards to placing advertisements on your site. Hence, on the next post which will be part 2 we shall talk about the effects of social proof in online selling.

If you have something to add on what has already been discussed on this blog post, feel free to share it in the comment section provided below.

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