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Is Google Keyword Research Becoming Irrelevant?

Is Google Keyword Research Becoming Irrelevant?

keyword analysisWhen I woke up this morning I had already decided on the topic to write about but something strange happened. I read a lot in order to come up with articles thus I’m forced do research by entering keywords in the google search box.

It then crossed my mind how Google has been going on and on about leveling the playing field as far as SEO is concerned. The research for my intended topic was diverted and I began researching on something else.

I wanted to see whether the results I got had websites that did not have any relation in terms of the keyword phrases I entered and if so, whether they were want I was searching for.

This was my finding, the search results were almost 90% related to what I was searching for and all the sites had used the same or relevant keywords within the content.

So, how is google going to rank sites that don’t care about SEO though they have great content?





This is the question that got my adrenaline running and thus the reason of writing this article. Many webmasters and web marketers are wondering whether keyword tools have become irrelevant and it’s only fair they know the truth.

The motivation to write about this is also because of the recent google algorithm updates that have been taking place. If there is an SEO expert that can explain to me like a layman how google is leveling the playing field by their new algorithm update I would be so happy.

For a long time now SEO experts have been using different tools to market on the internet. Publisher after publisher have been writing articles showing people how to do google keyword research in order to rank high on SERPs.

There are webmasters and bloggers whose sites are based on keyword phrases such as “keyword tools”, “Keyword research” and other related keywords. A look at the blogs about site optimization, thousands of articles have been posted teaching on how to optimize using keywords.

That notwithstanding, there are hundreds of people and companies that have spent endless hours designing programs to help in keyword research. Some of the best keyword research tools include Word Tracker, Keyword Discovery, Keyword Winner, Market Samurai and many others.

Bloggers really love using wordpress to create blogs. This is because wordpress comes with amazing plugins that can really help you generate traffic.

One of the plugins that almost all wordpress bloggers use is All In One SEO and the other is Yoast WordPress SEO which I personally use. These are plugins that help bloggers conduct keyword research among other optimization practices and thus the reason why blogs do well on search engines especially google.

Google also has the Google Keyword External Tool to help site owners and web marketers know which keywords to optimize on within their content or to use in their Adwords campaigns.

google keyword research

Google’s bid to level the playing field has resulted in the release of major algorithm updates. The latest was Google Venice which is said to de-index sites that build backlinks unnaturally.

According to google, they want sites that have quality content but know nothing about SEO to have their fair share of organic search results. How is that going to work or improve search results?

The result of ranking sites without considering keyword usage will mean that a site can rank high but since there is no keyword optimization it can rank on any google keyword phrase. If you ask me, that will only led to total confusion.

Search engines are robots and for that reason they can never tell what your articles are all about. The only indicator they have to know what your content is about is by checking the words you have repeated.

The other parameter engine spiders use is checking the authority of your site. The more relevant and quality sites pointing back to your content the better you will rank on SERPs.

How is it possible that someone writing about a given topic and fails to mention specific keywords will rank same with another person who has optimized his content with relevant keywords?

If you ask me that is not possible!

But I have to give a thumps up to google for enabling their bots connect words that are related, stemming, plural and relevant. This will go a long way in ensuring that bloggers and webmasters optimize their content without making it obvious that there are phrases they keep on mentioning.

Going round in circles

It may appear like my arguments are unfounded or maybe my understanding of leveling the playing field is misplaced. What google is trying to do is keep webmasters and bloggers on their toes.

People have found many loop holes in the Google ranking formula thus the reason for google to scare them off a bit.

Do not get me wrong, search results have really improved especially from December last year when Panda Update was first released. After that they have been several panda versions that have been released and for sure they have helped reduce crappy content on search results.

What I find hard to comprehend is the death of keyword research all in the name of ranking sites that do not know anything about SEO. It would be understandable to find a way to deal with sites that over optimize using keywords.

No matter how many times google alters its algorithm formula, there is no way they are going to eliminate the use of keywords. Therefore, those of you who might be hoping to rank without using keywords you better rethink.

The recommended thing to do is to put more emphasis on generating quality content and being careful not to check on your keyword density.

Work on your keyword usage to ensure that you don’t over optimize but at the same time make certain search engine Crawlers know what your content is all about.

Now, to answer the question that we asked: Is Google Keyword Research Dead?

NO!

Never!

Keywords tools and keyword optimization strategies are here to stay. Anyone that ignores or is naïve about anything pertaining to SEO is leaving a lot of money on the table.

Generating content without doing keyword research is like trying to hit a target while blind folded. Just as water is important in sustaining life, so is keyword research in search engine optimization.

Soon you will read of articles claiming that SEO is dead. For me I think SEO is here to stay, what I think will change are the strategies of doing SEO.

The two driving forces of google internet search are keywords and backlinks. While keywords help search engines know in which niche to rank you on, backlinks tell search engines the authority of your site.

If you were thinking of re-strategizing and stopping the use of keywords within your content, your competitors will be the ones smiling all the way to the bank.

The panic that is taking place in the online marketing arena tells me google has succeeded in scaring site owners. Every day, article after article are been released spelling doom to people who do SEO.

Now that you know better; rest easy and don’t allow Google to take you around in circles. The only way they are going to completely level the playing find is hire millions of people to read each and every article released on the web.

If you come across an article that talks about how to do google keyword research or the mistakes to avoid in keyword research don’t say that these articles are irrelevant. They are relevant now and they will be for a long time to come.

Summary: Researching for keywords in a bid to rank on Google or other search engines is absolutely imperative. There is no way of telling what your content is about unless you mention certain words related to your niche or topic.

Do you agree or disagree with me? Post your comments in the section provided below.

If you think this article will help arrest the fears of other bloggers go ahead and share, tweet, +1 or like this blog post.

 

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What is the Ideal SEO Guide To Use Today And In Future?

What is the Ideal SEO Guide To Use Today And In Future?

The one and most important ingredient of basic SEO guide is one, CONTENT. It is amazing the way different SEO experts will attribute their success to different search engine optimization methods. But the common denominator you will find in all the SEO methods they used will be content.

This goes to show that there is no ultimate SEO guide that will work better than the rest. In fact, all the SEO guides you have read work, the secret is implementing them the right way and being consistent.

Many are the times you will notice online marketing professionals coming up with different views; this does not mean that one is better than the other. Actually, they are all right because they are talking from experience by sharing what worked for them.

While one webmaster may have had great success with article marketing, another could have had similar results with video marketing. In short, there is no better SEO guide than the other; it is all a matter of execution that really counts.

Which SEO guide worked for me?




At the moment I cannot claim that I’m a guru when it comes to website ranking, but most of my blog posts rank on page 1 of google search results. It is from my personal experience that I can share with you the SEO guide that helped me in generating online traffic from search engines.

The best strategies of getting a good placement in search engine result pages for me are blogging and article marketing. These are the two techniques that have made my work online blog to rank on page 3 in a very competitive niche in just 6 months. Am sure it will not take long before I hit page 1.

Blogging is all about creating content that is helpful to readers. If you aim to educate and offer people workable solutions to their problems then they will build confidence in you. As you build your online reputation by sharing rich content, traffic will build and it will not take long before your readers begin to link back to your blog or website.

It is only by generating relevant and insightful articles that will necessitate high quality sites to link to you. Therefore, the ultimate SEO guide of ensuring you boost your search engine ranking is distributing valuable content.

Search engine algorithms:

Most of the time when people read about page ranking the thing that comes to mind is the google “1 – 10 PageRank”. As much as this may count to a certain extent, it does not contribute much to traffic generation or work online money making. In actual fact, the 1 – 10 PageRank has got nothing to do with SEO guide.

When talking of page placement, the ideal way to gauge this is to consider where your webpages appear in search engine result pages (SERP’s). It was just the other day when the Google panda updates hit many webmasters and bloggers by surprise. The updates where meant to demonstrate to online marketers that content is key.

For search engines to remain relevant and better their browser’s experience, they have to keep providing quality content. So if you say you survived the google panda updates and you offer people useless content, it will not take long before another google algorithm change hits you too.

Of late the algorithm changes have been designed to root out low quality sites that have duplicate content or have content that is not useful. This goes to show that the best SEO guide that every expert should share is definitely quality content creation.

best SEO guideTake time to read other blog content in your niche and provide your readers with informative and original ideas. Do research and come up with detailed reports that are insightful and search engines will obviously rank your website or blog on their first pages. According to Google only top quality sites should be rewarded with high page ranking.

Online reputation and presence:

Apart from creating content for search engine ranking, remember that you also need to consider your reader’s experience. If you offer useless content, you can be sure that your visitors will keep away from your blog or website.

Therefore, be professional as you are publishing your content. As you aim to rank on search engine result pages, build your online reputation by offering content that is devoid of typos and grammar mistakes. The articles on your blog are a direct representation of who you really are.

Since on the internet there is no face to face interaction, people form an impression from the way you present your content. Thus the material you discuss on your site should be objective towards adding value and not just filling up the space.

Take note: For you to make money online you need to retain people on your webpages. The lower your bounce rate (the recommended bounce rate is 80% and below) the better your conversion rate will be. Reflect on this, your online presence is dependent on the type of content you share.

Some of you may claim that they are not good writers, but you do not need to be an established author in order to come up with good content. Even the best authors you see today worked hard to get to where they are today. Practicing is the secret of developing your article writing skills or creating quality video content.

To avoid hurting your online reputation by sharing poor content, you can hire experts to write for you. There are sites you can visit and hire writers to create quality content at affordable rates. One search site is at Warrior Forum.

Keywords in SEO guide:

The fact that am sharing about search engine optimization means I cannot omit the importance of keywords. When it comes to keywords the two things you should always remember is to avoid overstuffing and forcing keywords in your articles.

Note that people are the ones that will purchase your products and not search engines. Hence you can rank very well because of forcing keywords but if people do not understand what you have written, how would you expect them to buy?

Furthermore, it will not take long for search engine bots to see that your content is of low quality and they will send your site to the sandbox. To avoid being penalized by engine spiders, keep away from keyword spamming and overstuffing. A good SEO guide must emphasis the right use of keywords.

To sum it all up, the ultimate SEO guide is about being patient. If you are consistent and take time to create rich content you can be sure to laugh all the way to the bank. This will not happen overnight, but is a matter of focusing on improving the lives of people in your niche.

Regardless of the SEO guide you opt to work with, never move away from syndicating relevant and quality content. Therefore, as you create that video or article take time to address the needs of your target audience adequately.

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How To Maintain #1 Ranking As You SEO In Google

How To Maintain #1 Ranking As You SEO In Google

Have you ever asked yourself this question; when I finally rank on 1st page of Google for my targeted keyword, how do I maintain that position?

Going by recent events in the Google SEO world, you can never be assured of a first page ranking leave alone a number one spot.

As difficult as it is to get to page one, so is it to maintain the position. On this write up we want to answer a burning question that most bloggers and online marketers ask; after I get to position one what do I do next?

It is a nice feeling to wake up one day and find your site firming sitting on the number one position for your targeted keyword. This means that your bank account will be worth talking about and more importantly people in your niche will start looking at you as an authority.

When this happens the worst thing you can do is sit back and enjoy been driven by the google SEO current. You too need to hoist your sails and determine the direction your site is going to take.




As we said earlier SEO in google is so volatile, today you could be perched comfortably in position one only to wake up the next day and find your site featuring nowhere.

Though you cannot 100% SEO proof your site, you can apply some tactics that will ensure you maintain the number one status in search results for the longest time possible.

#1 ranking comes with many goodies which include high targeted traffic and of course higher and better conversion. Getting to 1st page is no easy feat, now you have to embark on making sure you maintain that position.

Here are legit google SEO strategies to employ so as to maintain your top SEO ranking:

1: Avoid HTML errors:

Here I will talk from experience. Some time back I really wanted to change my site appearance to make it look more attractive and professional.

This led me to searching for a new template. I finally got one but I did one cardinal sin, I did not read reviews about the template.

One week after loading the template my site lost its ranking. That is when I discovered the templates had errors which made google to remove my site from their listings.

Although I have recovered if it wasn’t for that mistake my google SEO rankings would have been much better by now.

When adding new plugins or changing anything in the HTML coding, make sure you do your groundwork well to ensure you don’t get in the bad books of google. It would be better you get expert advice before make such adjustments.

2: Seek To rank for even more related keywords:

Finally, you are ranking for your major keyword phrase, you should not stop there.

In any given niche there are several keywords to rank for. Use your 1st page status to rank for other related keywords in your niche.

For example, if your site is ranking for a keyword like “home business”, start a campaign to also rank for other related keywords such as “home based business”, “work from home business”, “home business in USA” and so on.

As you seek to rank for more related keyword phrases in your niche you will increase your online visibility.

Below are techniques to target other related keywords

  1. Diversify your anchor text when building backlinks to your site
  2. Target different keyword phrases in every webpage you create.
  3. When back linking to your site remember to also link back to your individual pages.
  4. In each of your individual pages include links pointing to your homepage. Use different keywords in your anchor text in every page.

Note: Be careful not to over optimize by linking with only one keyword. The secret to succeeding when you SEO in google is appearing natural. Therefore, use different keywords in your anchor text when creating backlinks.

3: Intensify your search to get more backlinks:

Do not get comfortable once you get to position one in google search results. There are 9 other sites below you plotting strategies on how to dethrone you.

Take advantage of your top position to increase your link popularity. How do you do that?

  1. Post articles on top rated sites such as ehow, about.com and Wikipedia.
  2. Approach authority blogs in your niche and request them to link back to your content. This you can do through guest blogging.
  3. Participate in more top forum sites in your niche and ensure you add a signature which contains a link to your site.
  4. Post comments in any top related blog you come across. Make sure you read what they have written so as to submit comments that add value and make you look as an expert.

As you increase backlinks to your content it will become more difficult for your competitors to dethrone you. Furthermore, it will help boost your Google SEO ranking for even more related keyword phrases in your niche.

google SEO

4: Create linkable content:

The heart of SEO in google is content and backlinks. This has been the case all along until people started to look for ways to game search engines in order to rank higher.

With google algorithm updates seeking to remove spam content in search result, it means people have to go back to the basics of SEO. This is to tell you that the more things change the more they remain the same.

Anyway let us get back to business.

The moment you get the #1 position you will definitely see a steep incline in traffic to your site. Instead of calling your friends for a party, take the opportunity to prove to your readers that you merit that position.

I would rather you publish a post once a week but make sure your posts blows the minds of your readers. A case in point is Glen who runs viperchill.com. His articles can some time contain more that 10,000 words. If this is not what is called epic, then I don’t know what else this is. By the way, Glen did win a blogging award in the beginning of this year, 2012.

Writing epic content will definitely elicit more backlinks and increase the chances of your articles going viral on social media sites and in the blog-sphere.

Appearing on position one exposes you to more traffic and with rich content you can further solidity your position by creating more linkable blog posts.

The secret is to make sure that the people who come to your site help you to maintain that position. In your articles make certain you add a call to action message telling readers to subscribe to your email list, share on social sites, comment or link back to your content.

These are strategies that make your link popularity appear more natural in Google’s eyes.

Other ways of boosting backlinks thus confirm your Google SEO ranking include;

–          Work on your site appearance. Get an attractive and professional theme template and add eye catching images within your blog posts.

–          People don’t like to be sold to or linking to over monetized site. So, once you hit position one reduce the number of adverts on your site.

–          Post original content that cannot be find anywhere else on the web. For instance, write on current events taking place in your niche. Your content will definitely stand out.

–          Add social buttons. This will help your content go viral thus exposing you to more people who are likely to link back to your site.

5: Find ways to increase CTR (Click Through Rate):

Once your site starts ranking in the 1st page of search engine results you have got to encourage people to click. The fact that you are ranking position one in search results does not automatically mean traffic will increase.

You need to put in place incentives that will leave people with no choice but to click on your links.

a)      The first thing you need to work on is your headlines. Come up with captivating and juicy titles that will attracts clicks.

Within your title you can add a call to action message such as “This you must read”. Also remember that your headline is important for onsite optimization thus include your target keyword phrase.

Note: Search engines only show the first 70 characters thus ensure you keywords are within this limit

b)      The second thing you need to look at is your site description. This is the text that appears below your title in the search engine result pages.

If you use wordpress then you can install an SEO plugin that can determine which text will show in the title and description.

Some of the recommended SEO plugin includes All In One SEO Pack, WordPress SEO, Platinum SEO among others.

Although google may change the description depending on what people are searching, you need to set a description using your SEO plugin. In addition, every page you create should also have a META title and description.

Note: As you seek to improve your SEO rankings in google in the site description, remember to add a call to action message. This will help to boost your Click Through Rate (CTR).

6: Target both short and long tail keywords:

It would be naive of you to assume that you can never be removed from ranking number 1. From recent events, top sites have experienced dropping in ranking thanks to Google SEO algorithm changes.

Therefore, it is possible that this can happen to anyone even if you are using white hat SEO strategies.

We are seeing new technologies and strategies coming up every other day in the SEO world. Therefore, the big question is what can you do to maintain top ranking?

The secret is to first focus your Google SEO campaign on targeting long tail keywords. By the way, to help increase your sales conversion rate, seek to rank for long tail keywords.

Long tail keywords produce little traffic but since they are more targeted the chances of people purchasing your products is higher.

Bonus Google SEO Tips:

From what we have shared above it is obvious to see that epic content and quality backlinks is the secret to ranking high. But there are other elements that search engines have started measuring to determine a site’s authority.

Bounce rate: Some of the data that Google has is user activities. This means Google is able to tell how long their users spend on any given site.

SEO experts believe that very soon or if they have not started already, Google is going to rank websites depending on influence. Hence, you need to check your bounce rate and make sure you improve it.

A good bounce rate should be 80% and below.

Diversify your source of traffic: The last thing that Google wants to see is a site generating traffic from search engines alone. This to Google looks unnatural thus making your site appear generic.

You need to work on your branding and thus be in a position to generate traffic from all quarters.

Diversifying your traffic sources also helps you to keep on generating traffic even when Google drops you from their search results.

Some of the strategies to build an online brand thus boost your online presence include participating on related online forums, social media sites, guest blogging, posting comments and social bookmarking just to list a few.

Summary: If you work on the points that have been discussed here you can be sure to keep generating traffic for a long time to come.

It is true that search engines provide a great avenue to promote your site but remember the adage that states “Do not put all your eggs in one basket”.

Now you know what to do when you finally reach the number one position.

What has been your experience as far as Google SEO is concerned; is it possible to maintain the 1st position? Share your views in the comments section appearing below.

I also invite you to spread the love by using the social buttons appearing on the left to share this article with your friends.

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Top 6 Ideas To Increase Your Blog Google Page Rank

Top 6 Ideas To Increase Your Blog Google Page Rank

For you to boost your google page rank you need to continuously work on your link profile. The challenge that most bloggers and webmasters go through is identifying the right link building strategies.

The mistake that most newbies do as they seek to increase their google page rank is back linking without a strategy. It is good to note that link building should not be a one off thing; rather it is an ongoing process. Additionally, you have to be tactful, patient and be ready to invest some money on things like keyword tools.

Something you need to know about improving your google page rankings is to build your link profile step by step. The more natural your link profile grows the more search engines will trust your website or blog.

Over the years there are strategies that SEO experts have used to ensure top search engine placement. By top placement, we mean page 1 or 2 of top search engines like Google, Yahoo, Bing and Ask for targeted keywords.

In order to better your google page rank you have to employ several SEO tactics. This will make your back links appear more natural and furthermore boost your direct traffic.

On this write up we shall reveal to you top 6 strategies to combine in building link popularity hence increase your blog google page rank faster and naturally.

1. Press Release: One of the best ways to be an authority in your niche is by posting press release. People will trust a press release more that they will do a blog publication or an article submission.

Though there is money to be invested in publishing a press release, the ROI is guaranteed especially if you target the right keywords. You also need to do proper timing to ensure you capture your target audience.

In most cases you are guaranteed high placement on top search engines the day the press release is published. This is why you need to do your timing very carefully and know when people in niche are online.

If your post is good, you are also assured that top sites will feature your article thus generate direct traffic. The power of press release in based on the fact that you can anchor your link using targeted keywords. Hence do your ground work before writing your article. Also learn the best way to format your release.

As journalists and magazines pick your press release you will get backlinks thus boosting your overall site ranking. A good site to visit and open an account for press release is PR Web.

When writing a press release avoid the use of high marketing pitches and also do not use words like “I” rather use the rule of the third person. Note: The more people pick your release the more backlinks you create hence boosting your google page rank.

2. Get backlinks from top blogs in your niche: In whatever niche you are in there will always blogs that feature at the top. Find these top blogs and ask them to link back to your site. The reason that most fail in these strategy is because they use the wrong approach when asking for a back link.

It is recommended that you show courtesy when asking for a backlink. Blogs are more like community based where people in the same niche will find forums to hang out. You can join such online communities and build relationships. As you related it will be easy for other blogs to accept your request for a backlink hence increase your site google page rank.

google page rankNote: Always seek to link to blogs that rank higher than your blog.

3. Use social media networks: One of the best strategies of boosting your google page ranking is through social media sites. Today, sites like facebook, twitter and YouTube have taken over the internet.

Webmasters have seen their blogs and websites go viral through content sharing on social networking sites. To effectively use this online marketing arsenal, join groups which share the same interest as you. Make sure you are active so as to build a web presence.

As you post links to your blog pages you will generate direct traffic and at the same time increase your google page rankings. On your blog you can add the share button and ask your visitors to share your content on social sites. With time your link profile will grow thus help you get a better search engine placement.

4. Guest Posting: This is one of the most powerful strategies of boosting your google page rank. SEO experts even recommend that if you have a website you need to link it to a blog.

Working from home online through blogging is more beneficial when you update your blog regularly with quality content. Some bloggers in a quest to post content regularly request others to be guest bloggers. In return, the quest blogger is rewarded with a backlink.

If you search for niche blogs that are open to guest bloggers you will defiantly get one or two. The best approach to guest posting is to target top ranking blogs. Work with blogs that are search engine friendly; that means blogs that do not use “nofollow” attribute.

5. Article Marketing: Content is the driving force of the internet. For this reason article marketing remains one of the best tactics of improving your google page ranking.

Apart from boosting your page rankings, article marketing helps you generate direct traffic and increase online presence. Some of the top article directories that are search engine friendly include Ezine Articles, Amazines, Go Article, Idea Marketers, Street Articles, Sooper Articles e.t.c.

The secret is to publish exciting and educative articles on top article directories. Since you will be giving these directories free content, in return you get to add a backlink to your blog in the author resource box.

Some bloggers are known to use only top article directories while others use mass article submission to hundreds of article sites. Both these strategies work, it is up to you to choose which best suits you.

6. Submitting your site to business directories: In your link building campaign you should incorporate directory submission. Some years back directory submission was a great way to boost your site SEO value but with time this has diminished to some extent.

But this does not mean that it will not be beneficial to link profile. If you happen to be listed on a directory like Dmoz.org you can be sure to improve your google page rank.

Make certain that as you are submitting your site you post in the right categories and on top listed business directories.

Recap: The best technique of improving your link profile is to have an ongoing link building plan. Seek to have your link appear on top rated sites in your niche and you will be guaranteed of a top google page rank any day.

Professional SEO Is The Only Way Out Now

Professional SEO Is The Only Way Out Now

The jury (google) has come back with its verdict and it has sent paid link networks to the gallows. In short, the so called old fashioned SEO professionals are back in the game.

For the last two weeks, SEO headlines news have been buzzing with stories about how link buying sites have finally been axed. To some this came as a surprise but by the way things were going on in the SEO world it was just a matter of time.

Many webmasters and some SEO experts had ran away from white hat SEO strategies. But can you blame? For as little as $50, webmasters saw their site rankings soaring upwards and so were their traffic and cash.

People had forgotten about building online business relationships with other bloggers and webmasters since they could easily get backlinks cheaply. Researching and generating quality content was thrown off the window thanks to paid link networks.

It was not hard to see sites that were adding no value in terms of content ranking so high. And any attempt to beat them seemed so futile because of the many backlinks they had. On further investigation, you discover even the anchor text been used were not related to their site content.

Sites that used black hat tactics to rank got their first warning shot when Panda was released. The writing was on the wall that it would not be long before underhand SEO marketing strategist would be punished.

Google Venice that took effect on February 2012 was long overdue. SEO professionals had become lazy. On the other hand, webmasters who only used white hat techniques were struggling to rank.

The reason for saying it was long overdue was because catching this paid link network sites was easy. For them to pull in customers, link buying sites had to place ads on advertising programs like Google Adwords. If you ask be, these sites should have been arrested a long time ago and the internet would have been a safer place to live.

By the look of things, google has managed to some great extent to level the playing field. With the death of link buying, now SEO experts can revert to telling their clients to go back to publishing rich content.

Link popularity had moved away from building backlinks from sites with related topics. Thumps up to Google, they have woken SEO professionals from their slumber.

Blog network sites that sell backlinks brought with them some problems. These networks used span articles within their blogs and sites. This meant that their content added no value to internet users who are considered by search engine the most important.

Are you are victim of blog networks? Please share with us how Google Venice has affected you. Submit your comments in the section provided below this post.

The big question to ask; is there hope for sites that used to buy backlinks? What about SEO specialists who were advising their clients to pay for backlinks in order to rank, do they have a future?

Yes and No is the answer. In business there are ups and downs. Falling is not the issue for we are all set to someday hit rock bottom. What matters most is what you do after you fall.

Gone with the wind are the days when you would lazy around and still rank high. In short, you will only rise from the ashes if you get back to the basics of SEO.

Slowly we are going back to the good old days when the internet was filled with valuable and insightful content.

This is what you need to do if you are a victim of Google Venice:

Go back to social media marketing: For the tenth time, anyone that ignores social media marketing is leaving lots of cash on the table. If you have relied so much on SEO to generate traffic it is high time you also thought of social marketing.

Open an account on Twitter, Facebook and LinkedIn. In case you are not aware, there is a new kid in the block going by the name Google Plus. While on these sites try and build relationships by offering your expertise and you will definitely get a loyal fan base and customers.

Social networking sites will provide you with quality backlinks and direct referral traffic if you follow the right social media marketing strategies.

SEO specialistsMonitors your site traffic analytics: Time and time again, legit SEO professionals advised webmasters to monitor their site traffic. Though webmasters adhered to this rule, they only cared about the amount of traffic coming to their websites and blogs.

Now it is time to further examine your site traffic statistics by checking visitor loyalty, return visitors, bounce rate and the number of page views per visitor.

These are elements signify that people are spending more time on your site and thus boost your conversion rate. There are 3 ways of achieving all of the above:

  1. Working on your call to action strategy.
  2. Generating high quality content.
  3. Onsite optimization where you link together your relevant pages

In addition, you can enhance your site appearance and performance by uploading quality video content. People love images especially moving pictures. Adding videos will ensure people spend more time on your site thus increase online sales.

Video marketing is so powerful and it is a wonder that SEO professionals resulted to using underhand tactics like buying links. Uploading a video on YouTube is free and you will all agree with me that there are things you can only explain better on a video clip.

You don’t need to have a face like Brad Pitt to produce quality videos. You will be amazed there is a big audience out there just looking for what you have to offer.

The fact that motion pictures appeal to most people, getting backlinks as people share your videos means more link power to your site. Therefore, start creating video clips related to your niche and upload them on sites like Vimeo, YouTube, MetaCafe and Daily Motion just to mention a few.

Build an email list: Lucky are you if during the days your site was on page 1 you created an email list. As for those that didn’t, hope from now on you will devise a way of capturing your visitors contact details.

Having an email list is one of the best strategies of ensuring you continue making money even when SEO traffic dwindles. It can only take one email message of a new product to your opt-in list to make $100,000.

Do a site cleanup: If you ask me this you should have done when Panda Update was released. But it is never too late, go back and scrutinize each of your webpages and remove the ones with crappy content or have been over optimized.

If you see an opportunity to make a page better, kindly do it right away. Ensure all your individual webpages contain content that addresses the needs of your visitors comprehensively.

Try and remove all the backlinks from the paid link sites if possible.

Ensure your site loads faster: A factor of SEO that should not escape any webmaster is loading time. The faster your site loads the better it will be for you in terms of site ranking.

Besides, a site that loads faster also improves visitor experience thus resulting to a higher conversion rate.

Work on your site appearance: Most website owners shy away from altering their site appearance especially when they are ranking on page 1. This is because it may lead to disrupting their site visitors.

Now that you have been thrown backwards you should seize the opportunity to upload that beautiful template. Soon you will be heading back to page 1 and this time you want to make a real impact.

Listing on business directories: It’s been long since I came across an article discussing the importance of building backlinks from business directories. But from the look of things people will have no choice but to revert to directory sites.

The secret is to list your site on legit and top directories like Dmoz. But be careful not to have your links on paid directories that are there to help you in SEO ranking alone.

Apart from adding your website link on local directories, join online forums in your niche and participate actively in discussions. You can also build quality backlinks by posting relevant comments on blogs within your niche.

Connect with other webmasters and bloggers in your niche: I remember the days when SEO professionals used to advice their clients to build relationships with other webmasters and bloggers. This was good for building backlinks through guest blogging.

It is true that guest posting is not easy but the results are worth the effort. It may take time to get to top ranking through guest blogging but the day you get there it will be difficult to come down. Now is the time to foster relationships with other people in your niche, thus boost your link value through guest blogging.

Summary: With the death of link building through buying links, professionals in SEO who use white hat strategies can now breathe easy. If I’m not wrong, people using white hat strategies are the ones smiling all the way to the bank.

Before February 2012 the people who dominated SEO ranking were those who had the cash. Now that the playing field has been leveled we hope only quality content will appear in SERP’s.

If creating content is a tall order for you, why don’t you head to sites like vWorker, oDesk, elance or Freelancer and hire a professional to generate for you content?

Freelance writers too have a reason to smile, thanks to Google.

Someone needs to know why all over sudden their site traffic has increased or dropped. Share this post with your friends using the social media buttons appearing on the left.

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What Is Google Places Page And How To Optimize It

What Is Google Places Page And How To Optimize It

Did you know that 20% of natural Google searches are local and that small work online business generate over $ 30 billion in revenue from Google places pages?

Currently, google search listing is featuring more and more sites that appear in google places pages. This is an indication that internet entrepreneurs need to list their businesses on Google Places. Google has established over 50 million Google Places but the amazing thing is that 10% of this has been utilized.

Are you seeking to rank high in your local google search? Do you want customers to find your business location? Do you want people to get accurate details regarding your business? The answer to all these questions is to have your business listed on Google Places Pages.

Note: You need to optimize your business listing so as to rank for relevant keywords.

What is Google Places?

20% of all natural google searches are conducted using local searches. This means that internet browsers are targeting more on searching for businesses and content in their local area. Google in their pursuit to improve user experience established Google Places Pages to assist users locate local businesses faster.

Google Places is a webpage designed to help people find what they are looking for in any place in the world. The place pages were launched in 2009 and are part of Google maps.

Establish and claim your page here

So as to see the power of this search type in the google search box, enter the name of one local restaurant. The results will show the first 7 entries from Google places listing.

As earlier mentioned only a small percent of businesses have actually listed and claimed their listings. To make things even more interesting, very few of the listed businesses have been optimized for search engine ranking.

But the trend is changing fast, thus it is the high time local small online businesses took advantage of Google places. Since the places page is customized for browsing on smart phones and iPads, it will mean you will have more customers locating your internet home based business quickly.

Here is what you need to do to make sure that your listing appears at the top of your category for local search:

Edit all the required fields on Google Places Page: The information you put should be accurate and up to date.

Some of the information you are required to add include your company name, phone number, postal address, email address, your business image, reviews, coupons if any, tags and so on.

The importance of adding your business information is;

1. To make sure clients have first hand and correct information about your business.

2. To properly optimize your Google places search page in order to rank high.

Remember anything you do on the internet you need to consider both human beings and search engines. Therefore, ensure you use your targeted keywords in your Google place search page. This will help in that customers will locate your business easily on Google Places before you get you on Google search.

Google Places PagesClaim your listing: This should ideally be the first thing you need to do. Search your business using your business name and then claim it.

The claiming process involves google sending you a postcard by snail mail or sending a message to your mobile phone.

Note: Sometimes the information added by google could be incorrect thus you can edit and optimize your business description better.

Here are simple instructions on how to claim your listings on google

List your site on top local directories: Posting your business on local directories is a good way of ensuring you rank high on search engines. Ideally, google checks where your business is listed in local business directories and adds them to your Google Places page.

Therefore, to help increase your search engine ranking, add your site to as many local business directories as possible. It is preferable that you post your business on top local directories. Some of the best sites include:

Yelp

Yahoo

Foursquare

Kudzu

Show Me Local

CitySearch

Insider Pages

Considering that these sites have high volume traffic, you will increase the chances of generating direct traffic to your site or blog.

It can be quite tasking to list your business in as many local directories as possible thus it is advisable to automate the process by listing on Localeze.com.

Another strategy of improving your Google places ranking is by sharing videos on YouTube. The secret is to add the same google places tags, address and phone number on your YouTube description file.

Note: To better optimize and make certain you target the right keywords use a site called Whitespark for keyword research.

Post testimonials and reviews: The more people who recommend your services or products the higher you will rank on Google Places. But remember to only post real reviews that have been posted by real customers.

If you post phony reviews, it will not take long before people realize you are lying thus you will lose your online reputation. Search engines will also catch up with you and send your listing to their sand box.

It is advisable to also get customer approval before you publish their reviews. There are smart online markets who post hand written reviews from their customers by scanning and uploading them online.

Talk to your visitors to share their reviews about your business and post them on Google pages. The more reviews you submit the higher you will rank on Google Places pages.

Conclusion: Online marketing is best tackled when you include several internet marketing arsenals. As you work on your search engine optimization, you also need to rank on Google maps by optimizing your Google Place webpage.

It would be good if you shared your expertise on Google Places thus post your comments in the section provided below. Feel free to also share this article with other online marketers using the social buttons on the left of this post.

How To Check Links That You Intend To Backlink With

How To Check Links That You Intend To Backlink With

One of the most important elements of search engine algorithm is link popularity. Links pointing to and from your site play an important role in the ranking of your website or blog on search engine result pages. Hence, you need to know how to check links that you want to use for your link building.

The importance of checking links is because different links have different levels of authority. You may see two links that seem similar but when you check the links they are of different quality.

Question: How do you tell the worth of a link?

In order to evaluate and check links quality, you are required to look into several aspects. This includes assessing the internal aspects and external aspects of a link. Proper scrutiny of a link determine to a great extend your site search engine positioning.

On this blog publication we shall share with you some of the things to look at as you build backlinks. We will explain how to check links value metrics thus boost your link profile. In addition, you will find out some of the best link checker tools to use.

Factors to look out for in sites you what to link with:

The site pagerank: Here we are taking about the Google 1-10PR. It is important to check for this ranking to determine is the site is banned or is completely new. Even if the PR is 1 that is OK since it tells you the site is live and authentic.

Use MozRank: A valuable site to visit and check links quality is MozRank. This will give you a more in-depth analysis of a site unlike Google PR. Example of statistics you will collect include web reputation,  domain age, SEO Moz results, link authority, backlinks among other important details.

Is the site indexed? Before you link to any site you need to make sure it is indexed by top search engines especially google. In order to check links that are indexed on google enter site:domainname.com in the google search box.

If you do a search and find that the site you want to link with is not indexed, keep away from that site like a plague.

Language: Many are the times when you will see sites that use a different language from your site seeking to link with you. It is important that the sites you are linking with to use the same language as your site.

Topic: The more a site has content that is related to your content the better. This will help in boosting your link profile thus rank faster and higher on search engines on relevant keywords.

Content Update: The more a site or blog is updated the better. This is because a blog that is updated regularly keeps on increasing its rank thus boosting your rank profile with time.

Content to avoid: At all cost do not build backlinks with sites that have adult content. In addition, keep away from poker sites, gambling sites and link farm sites. Any site that is in a bad neighborhood will hurt your overall page rankings.

Automation: One aspect to check links with is whether a site is updated by human beings or by article generating softwares. It is much better to link with sites that are updated by human beings since their link building will be more natural and not spammy.

Factors related to link:

Anchor text: Always seek to link with anchor text that are natural and related to your site content.

Positioning of links: Links that are placed at the top head bar and in the article body are the best to link with. Links that appear on the footer or side bar are not so good for building link popularity.

check link qualityType of link: Usually there are two types of link; text link and image links. It is best to link with text links.

Type of font: As you are checking links to build backlinks, determine if they are using good fonts. The right fonts are the ones that are readable. Avoid links with italic fonts or the ones that are so tiny.

Follow or nofollow attributes: The best sites to link with are the one with a follow attribute. A rel=nofollow link signifies that the link has no real value according to Google.

Factors related to a site’s webpages:

Are the pages cached? A good way to check links and whether they have been cached is to use google. Enter cache:domainname.com/webpage in the google search box. If you see the cache is for a week that is good but it will be even better if the page was cached a month ago.

Stay away from pages that have not been cached at all since it signifies those page are not important according to Google.

Page Indexing: Just as it is important to check the indexing of a site homepage, the same applies to a site’s webpage. Use the site:domainname/webpage operator in the google search box to determine this. If you discover that the page is not indexed, keep away.

Outgoing Links: An aspect of checking links is the number of outgoing links a page has. It is best to link with pages with less outgoing links. But if it has no outgoing links then avoid linking to such webpages.

Content quality: Over and over again you have heard that Content is King when it comes to the internet. Check and see whether a page has unique content and not duplicate content. A simple way to check this is by searching the page headline or first sentence on the google search box.

Enter in the search box “the webpage headline” and if you see that the webpage is the one that comes first then that signifies the content is unique. But if you see Wikipedia coming first, keep your hands off from linking to such a webpages.

Broken links: It is very important not to link with pages that are broken. Therefore, prior to linking to any page, check whether the link is broken. In addition, check links within the whole site and see if there are any broken links.

If the broken links are 1 out of 100 links then that is OK but when it is 3 out of 20, keep away. It is also important to see if the page you are linking to is linking to other pages with broken links.

Hidden Links: As you check links within a webpage, determine whether the links are of low or high quality. There are some sites known to hide low quality links within their content. In addition, when you note a site which has many links at the footer, it should raise a red flag.

Page Topic: Check to see if the page topic is related to the body of the article. Always link with pages that have relevant content to your site.

Summary: At all times link to actual links. By this it means links with href or http within it. It is true that all this factors can be a bit too much to consider as you are building your link profile. But there are some tools like Blekko, Web Analyzer, Google Webmaster Tool among others to assist you check links for sites you want to link with.

Feel free to add your opinions on this topic and other valuable link checker tools to help people who want to learn how to market online through search engines.

How To SEO While Blogging

How To SEO While Blogging

Search engine optimization (SEO) is one of the best modes of generating traffic to your blog. It therefore becomes imperative that while blogging, you need to know how to SEO. This actually will apply more to bloggers who want to make money from their blogs.

Some people may want to know what a blog is; a blog is a media of communication that acts like an online journal. Here is where you can talk about different issues and expect people to participate by posting their comments and opinions. In short, a blog is interactive unlike a website where it is just one way communication.

This goes to show just how powerful a blog can be. For example, the revolution that happened in Egypt, it was funneled through social sites and blogging. These mediums of online communications helped mobilize the citizens to ouster their president from power.

On the other hand, a blog is a great tool to help you make money online from home especially if you know how to SEO. The bloggers who have realized the ability of blogs in generating income have really made it big.

Hence you too should not be left behind. Launch a blog and begin sharing on topics you have a passion for since this will ensure you write from your heart thereby connect with your readership.

By targeting a certain clique of people by sharing with them interesting stories, within no time you will have a fan base and that is where you can monetize your blog.

This may sound easy but that is not usually the case. For you to get readers to visit your blog it takes more than just publishing captivating stories.

You may be having the best write ups and the most beautiful blog but without viewers the blog will not be of benefit to you. It is like publishing newspapers and no one is buying them and yet readership is what guarantees that the publishers remains in business.

It is quiet fulfilling when you post an article on your blog and you come the next day and find people have contributed to your stories. To ensure you generate traffic to your blog you need to know how to SEO since it is the ideal strategy of getting organic traffic.

how to seo while blogging

There are also other blog marketing strategies which include social network marketing, forum marketing, posting on business and classified sites and article marketing.

Today, we will only focus on one of these tactics and that is how to SEO. The first thing you need to understand is that obtaining traffic from search engines is not a one day affair, you need to be patient and determined. It is true it may take you a while, but the day you will begin getting page views from an engine like Google or Yahoo you are on your way to online riches.

Let us look at some pointers to consider when it comes to search engine optimization (SEO) in blogging:

Selecting Keywords To Target: This is the most important step to take even before you think of creating your blog. There are tools you need to make use of and they include Google Insight, Keyword Checker and Google Trends to help you choose the right keywords to target.

Longtail keyword pro

It is best to focus on commonly searched for keywords that have low competition. This will guarantee you rank faster and that is if you use the correct tactics. Expert online marketers who know how to SEO recommend that you target keyword phrases contain at least 3 words. With such key words there is normally less competition.

Though long tail keywords have less traffic, they are a good source of attracting unique visitors thus the conversion rate will be high and the bounce rate low.

There are two kinds of keyword you need to choose and those are your primary and secondary keywords. Primary keyword is the main keyword you intent to concentrate on your blog while secondary keywords are other relevant key terms to target less.

The keywords you settle for should also help you choose the right domain name. Make certain you buy a domain name that contains your targeted keywords. With that you will be assured of top placement on search engine listings faster.

Optimizing Your Blog: After you have chosen the keywords you will target, you need to add the keyword terms on your blog META tags. In your description segment draft at least 2 or 3 short sentences and make sure they contain your primary keyword phrase.

You also need to include your primary and secondary keywords in your Keyword Meta tags starting with your main key terms. Though a search engine like Google does not pick keywords from the keyword Meta tag anymore, there are other search engines that still do. Google mostly concentrate on picking keywords from your description tags.

For people who use wordpress for blogging, you need to add a plugin called “All in one SEO”. There are also others like WordPress SEO. All this are great tools for internal optimization and you need to select one to work with.

How To SEO while Posting Content: Apart from adding keywords in your Meta tags, the way you write and post your content really matters when it comes to search engine optimization. The title to your blog posts need to contain the keyword you want to target.

NOTE: Target different keyword phrases in every post you submit but make sure they are all key terms relevant in your niche.

In the body on your article, include your keywords preferably after every one hundred words. In fact, the density of your keywords should be about 2% to 3%.

According to the latest panda updates, work online marketing experts recommend you post long articles that range from 600 words and above.

Remember on every page you create, add your post description and the targeted keywords in your All in one SEO or WordPress SEO plugin.

External Optimization: This is where we get to talk about building backlinks to your blog. Inbound links help in ensuring that search engines pick your blog faster and therefore index it accordingly.

Before, in the early 90’s all you need is to just create backlinks and you would rank easily. Those days the competition was quite low in that if your web link was listed on a business directory like Dmoz, you would be assured of search engine traffic in a few days.

Today that is not the case, it is critical you have quality backlinks that are from relevant sites. Therefore, when creating backlinks to your blog target high ranking blogs and sites within your niche.

Some of the excellent ways to boost link popularity include Guest Blogging, Article Marketing, Forum Marketing, Video Marketing and of course Social Marketing. The secret is to combine all these strategies so as to maximize your blog traffic. In addition to boosting your link popularity, you will increase your referral traffic from all these internet marketing strategies.

In each of these work online marketing strategies, back link using your keywords as the anchor text. It will guarantee you get ranked on relevant keywords within search engines. As you can see, how to SEO is not a one day affair; you need to have tact and be patient.

Image Optimization: Most people just scan though content and hence they rarely read. To avoid boring your readers with endless content, it is advisable you add pictures within your articles. This helps your site look attractive and hence help retain visitors on your site.

It is highly recommended that when uploading pictures on your blog that you also optimize them. Search engine bots cannot read images thus it is advisable that you add alternate text. If you are using wordpress, anytime you upload a picture you will see a pop up window. Make sure you add the title, alternate text and a short description of the picture.

In all these sections mentioned, ensure they contain your targeted keywords. This will ensure that your images are indexed by search engine thus generate organic traffic.

There is also the alternative of outsourcing for search engine optimization services.

The way to make money while working online is not easy, but with this strategies just shared above you can earn income online quickly. There is still more you can do to learn how to SEO and succeed in blog traffic generation.

Press on the links below….

On Site Optimization In Terms Of Webpage Keyword Usage

On Site Optimization In Terms Of Webpage Keyword Usage

We all know how important it is to do proper ground work in terms of keywords as pertaining to on site optimization. As you add fresh content on your blog or edit your existing pages you have to seriously take into account web page optimization.

It is good when your whole site or home page is ranking high, but did you know that on site optimization also involves ranking of your individual pages? Every page created on your site should be seen as an avenue of attracting more traffic to your site.

Ideally, on site optimization is determined by several things such as

a. Keyword Usage

b. Link building

c. Website code tweaking

d. Content management among others

All these factors are aimed at making sure engine spiders find, index and rank your website/blog in their search results. The challenging aspect about on site optimization is that you have to take two issues into account. These are; Ensuring search engines know what your site is all about and proving informative and interesting content that add value to your readership.

Remember, your visitors are the ones who will be buying your products and services not search engines.

Now, let us go straight to the reason why this article is been published. You can challenge me on this, but it is thought that search engines e.g Google use about 200 parameters in their algorithm formula. This is why SEO experts advise that you use several SEO techniques in order to get the best results.

On this write up, we shall discuss on one of these on site optimization factors that determine a site’s rankings on search engines. Keyword usage is undeniably one of the most talked about elements in regards to search engine optimization.

Here is how to use keywords in on site optimization:

Keyword research: You would better spend an entire month researching to make certain that you choose the right keyword to target on your site. The choice of keywords determines the domain name purchase and overall on site optimization.

With a paid wordpress plugin tool like Keyword winner, you will have an easy time choosing keywords to target in your individual pages. The tool gives you varying keyword options showing you the number of searches and competition level for each keyword phrase.

There is also a word press SEO plugin called WordPress SEO that allows you to see how you have optimized your page. Another plugin to use is All In One SEO pack.

How to pick keywords: There are two types of keywords

1. Short tail keywords

2. Long tail keywords.

Short tail keywords contain one or two words while long tail keywords contain 3 or more words.

It is not advisable to optimize your site or page to rank for a single keyword. Normally, when people are browsing the internet they enter long phrases. For instance, if you are searching for a job on the internet you will not enter the word “job” in the search box. Rather, you will enter the type of job you are looking for e.g legit online jobs on data entry or volunteer jobs in Red Cross.

As you implement on site optimization, use phrases that address your target audience specific queries. It will not help to keep mentioning the word job in your content since it is ambiguous. Most people who will be searching for a job will want a particular job. Therefore get to know what they are entering in the search box and optimize your content using those words.

Let us assume by chance you rank for a single word like job. This does not guarantee you will make money online since most of the traffic you will generate will be untargeted. In short, the best on site optimization strategy is targeting long tail keyword phrases.

on site optimizationWhere to place your keywords: The next step after picking the right keywords is how to position your keywords. Early we stated that it is imperative that you use your targeted keyword phrase when buying a domain name. This will help in your overall site ranking.

It is recommended that you target different keywords that are related to your site on every web page you create. What is the point of using the same keyword phrase on all your pages while there are other keywords that your individual pages can rank on? For more traffic you need to rank in as many relevant keywords as possible.

Title – One element of a web page is the title and here is the first place you should add your keyword. The title is what appears on search engine result pages that people can click on to get to your site. Title is also what is used to name a page that one is on while browsing the net.

In order to optimize your title, you need to place your keyword at the beginning or middle. There is a limit to the words that search engine pick and if your keywords appear at the end of your title, engine bots might miss out your keywords thus affecting your rankings (70 characters is the recommended length on a page title).

Body – The other place to add your keywords is within the body of your article. This is where the word keyword density comes into play. To date, SEO experts debate on the right keyword density to use. In my opinion the best practice is to put your audience first.

Try not to concentrate too much on keyword usage when it comes to on site optimization. Your priority should be to generate valuable content and where it is applicable you can add your targeted keyword phrases. This will help you to avoid keyword stuffing.

Page URL – Every page you create on your site has a URL and this again is a place to add your keywords. If you use wordpress, you will note that the words used in the title become your page URL with hyphen added between the words.

This makes your page URL long and thus it is advisable to make it short. Remove some of the words but make sure it is descriptive and includes your targeted keyword phrase.

Note: Bloggers using wordpress should install the plugin called WordPress SEO to measure their onpage keyword density among other SEO parameters.

Optimizing images: So as to generate organic traffic through on site optimization you need to apply different tactics. One of the ways of driving traffic to your site is through ranking for images.

Search engine robots cannot read images and thus the reason you need to use text to describe them. Every time you load a picture on your site you need to give it a title tag, alternate tag (where you enter your targeted keyword phrase), description tag and a link.

Images offer you a perfect opportunity of onsite optimization, in that you can add links that point to other pages within your site. Therefore, in the field provided for adding a link you can include a link page that is related to the image.

Summary: On site optimization is a combination of many things, thus do not put too much emphasis on one SEO strategy at the expense of the other tactics. Apart from on page SEO, you need to consider off site strategies like link building.

To maximize on keyword usage, you need to tactfully phrase your sentences. This is because search engines also look at the words surrounding your keywords in order to establish your site main topic.

If you concur with me or disagree, you can post your comment in the section appearing beneath. To get latest updates posted on this blog, enter your email address in the section provided below or on the side bar.

How To SEO – High Page Rank On Bing Results

How To SEO – High Page Rank On Bing Results

Most online marketers are so obsessed on getting a high page rank on Google that they forget it is not the only search engine.

It is true you will get a lot of traffic from Google, but on the other hand most people that use Google are savvy when it comes to work online business.

This means that they take time before they can purchase a program or join any income at home program. A high page rank on Bing or Yahoo will not get you as much traffic but the conversion rate will be higher.

Reason being that people using Bing and Yahoo are not as savvy when it gets to buying products.

Some online marketers may not agree to what I have just said but let’s leave that debate for another day. My point is that as much as you are seeking to have a high page rank on Google, you too should rank on other search engines.

On this write up we are going to see how to SEO and achieve a good page rank on Bing.

Note: Yahoo and Bing came together thus if you rank well on either one of the two you are good to go.

rank on bing

Bing is a creation of Microsoft and thus it is a heavy-weight to online entrepreneurs seeking to generate traffic from search engines.

Though you need to know, the rules of getting a high page rank on Bing are a bit different from Google.

This is how to SEO and rank on Bing:

Age of domain: To achieve a good page rank on Bing your blog or website needs to be an authority in your niche. This was the case before but as we speak small work online entrepreneurs and bloggers can rest easy.

Today, with good optimization you can achieve high placement on Bing even with a new niche site. The only thing you will realize is that it will take a bit longer before you get a page rank. This can be as a result of Bing having so what slower robots.

Inbound Anchor Text: The inbound anchor text count a lot when it comes to getting a high page rank on Bing.

You may get a lot of quality inbound links but if the inbound anchor texts are not relevant then it might not count much. Major search engines pay more attention to anchor text in their algorithms.

Ideally, if you can get high quality anchor text links pointing to your site you will achieve a high page rank on almost all major search engines.

Backlinks: If you happen to look at the results on the first page of Google and Bing on certain keywords, you will notice a lot of difference. A site that has little backlinks can get a high page rank on Bing.

This tells you that it does not mean the more backlinks you have the higher you get ranked on Bing.

New content: When Bing launched, adding new content did not matter much. It was assumed that maybe their Crawlers were not as quick. Today, the minute your site is picked by Bing, you can expect to boost you page rank every time you add fresh content.

But something to note is that older pages get to rank higher than the new pages. Therefore, you need to be patient if you want your post to get a high page rank on Bing search queries for your targeted keywords.

Onpage linking: Onpage elements count more on Bing than on Google. This means you need to link your pages to one another. In addition, ensure you use relevant keywords when linking within your blog or website.

Onpage linking helps both engine spiders and humans navigate through your web pages. Actually, on page linking is an important factor to consider in onsite optimization.

To date SEO experts do not agree with onpage optimization when it comes to Google and Bing.

Flash image friendly: Google is an enemy to flash images but that is not the case with Bing. If you have a flash site then you can make Bing your home.

Page rank matter less: On google when you do a search for highly competitive keywords you will rarely get sites with a page rank of 2 or 1. But when you search on Bing you can easily spot blogs or website with a PR of 1 or 2.

This means on Bing PR does not matter much. This signifies that guys with new niche sites will be happy with Bing.

seo positioning on bing

Spamming won’t help: Since Bing is not so keen on backlinks, spammers can forget to get a high page rank on Bing. You may even have backlinks from very high quality websites and still get poor placement on Bing.

On google you may just get away with spamming; that is if you have quality backlinks.

I remember the arguments that used to go round the SEO community, saying that Bing is an upgrade of Live Search. But one thing that all agree with is the fact that Bing is much better that Live Search especially in search result relevance.

Just as in Google, it is really hard to tell the exact or actual algorithms Bing uses to rank sites. But in essence, the search results on Google are different from Bing but on both the results are relevant.

The big question is: how different is Bing to other search engines? One thing that is for sure different is the look. Bing is more appealing and really makes a good first impression.

All said and done, in order to get a high page rank on any search engine, work online entrepreneurs have to be patient. In essence, there are no permanent Search engine optimization gimmicks. What works today may not work in 6 months time.

Normally, there are a lot of speculations when it comes to how to SEO for any search engines. Also, do not forget these algorithms keep on changing now and then.

Just the other day, Google plus entered the social media marketing arena. You never know, it will be a matter of time before you see the Google +1 sign being part of the google algorithms.

If you have a high page rank today, you need to be up to date with all the new optimization tools and strategies that are coming up. Otherwise, if you remain with the old tactics your site may soon become obsolete.

Follow the links below to get more info regarding new page rank tactics and online marketing strategies.

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