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Keyword Research That Guarantee You Rank High

Keyword Research That Guarantee You Rank High

The core ingredient of generating organic traffic is the proper use on online keyword tools. Talking to SEO experts, will reveal to you just how keyword research can go a long way in boosting your part time work online ventures.

Keyword tools help you to identify which terms people in your niche search for while browsing the net. It is from the research you will do that will determine which topics to write about. Always choose topics that have more searches. guaranteeing

Now lets us look at the different components of structuring your keyword Placement.

Domain Name And Blog Title:

Before you choose a name for your site, it is critical that you do some groundwork to optimize your domain name. (For best domain name and web hosting services visit Hostgator. Get up to 25% discounts when you use this cuopon codes “workonline25” or “moneywise7724“) Select a commonly searched for keyword phrase with at least two words. Use some of the free keyword tools like Google Hot Trends, Word tracker or Google Keyword tool.

The same should go for your homepage. Most part time work online entrepreneurs assume that a blog headline should be a descriptive of their blog content. But you would do better to go for specific competitive keywords in your title and domain name.

The reason for this is because search engines take you homepage to be the most important page of your blog. Also, most people will link back to your homepage thus it will rank faster. Therefore, do not shy away for going for the top keyword phrase in your niche for both your domain name and blog title.

It will definitely take you a while before you rank on the first pages of top search engines, but the day you will rank it will be worth the wait.

For example, on my blog am targeting to ultimately rank for the keyword work online. I started my blog in January and my blog is already on page 5 of google and page 2 of Yahoo and Bing. At this rate, you can bet that by the end of the year I will surely be on page 1 of google.

Work online gets an average of 1 million searches by using the Google Keyword Tool. In the meanwhile, as I seek to rank on work online, other secondary keywords like working online, work online at home, work online home am already ranking high and getting traffic from them. In fact on the working online am on page 2 of google.

If you target to rank on low competitive keywords on your homepage, you will surely get high placement fast, but you will have lost out on lots of online traffic. But in case you are out to flip websites then you can use keyword tools to identify low ranking key terms.

At this point it will be good I let you in on two of the most valuable keyword tools softwares that every blogger must have. These keywords tools are AutoBlog Samurai and Keyword Winner. (Note: both these tools contain my affiliate links).

Since we may not be targeting the same keywords or niches, take time to identify which keyword terms will best suit your blog. It would be better you spend all your time researching on the right keywords to target, rather than being in a rush to build a site and later regret.

The secondary keyword phrase factor: Now that you have chosen you main keyword, it is recommended that you look for related long tail keywords that you can rank quickly. In my case, some of the long term keywords include work online at home, working at home online, income from home, earn extra income from home e.t.c.

keyword toolsThese long tail keywords are less competitive thus you can create posts using such keywords and rank faster. As you generate content, also remember to build backlinks using these same long tail keywords.

This goes to show that you can still cut a niche for yourself in competitive niches by wisely using keyword tools properly.


At this point allow me to let you in on a secret; wordpress is the best to use when it comes to blogging. This is mainly because of the various powerful keyword tools and plugin available.

One of the ideal and new wordpress plugins that I highly recommended is WordPress SEO. When you contact most SEO marketing experts, you will notice that most of them are using wordpress SEO.

With this tool you can play around with your titles to ensure you generate decent blog traffic. The secret is to target two keywords with one blog post. This is how you do it, on the blog title use a keyword like Keyword Research… but on the plugin you can tweak the title to read Keyword Tool…

This will mean, though on you blog title the topic will be reading Keyword Tool, on search engine results it will read Keyword Tool… This will go a long way in ensuring you come up with captivating headlines and at the same time manage to optimize your title for top search engine placement.

Believe it or not this WordPress SEO plugin is absolutely free.

Note 1: As you come up with enticing blog title and optimize on them, ensure that the body of your articles has insightful content. Creating in-depth write ups makes sure that people link back to your blog pages thus achieve high page rankings.

Note 2: Most people write for search engines which I highly discourage. It is advisable that you create content that is readable by human beings rather than engine bots. Anyway, engine spiders will not buy products on your blog.

As you write for your audience it is Ok to tweak your content a little bit for you to generate organic search engine traffic. And thus the more reason to use online keyword tools for search engine optimization.

Onsite Pages:

We have seen just how keyword tools can help you come up with keyword phrases to target on your home page. But now let us see how your online pages can also help you rank for competitive pages.

Personally, as you can see from my blog I have come up with only 1 page which is my online store. This tells you that I need to work on getting more pages for my blog.

When you look at the top ranking blogs, you will notice that on their navigation bar they contain very competitive keywords. This is a very effective way of onsite SEO for work online entrepreneurs.

As you create pages on your blog, use keyword tools to identify the competitive terms in your niche.

Using keyword tools is fundamental when it comes to keyword research. The online market place is so competitive and you must know how to play the game so as to remain in contention of making money online from home via your blog.

With proper use on keyword tools you can succeed in self work online employment and join the big players in internet business.

How To Ensure You Keep Attracting Search Engine Traffic

How To Ensure You Keep Attracting Search Engine Traffic

If you ask any online marketer right now they will tell you that search engine traffic is worth working for. It does not matter, traffic from Google, Bing, Yahoo, Ask or any other search engine out there is welcomed.

More than 80% of the traffic generated online comes from search engines. This signifies the value of search engines to the internet. It would be ill-advised for you as a blogger to ignore the benefits you can get from generating search engine traffic.

The beauty of search engines is that anyone can take advantage to market their products and services. It will cost you zero dollars to position your site on 1st page thus generate organic traffic.

This then brings up a question or should I say questions, which most newbies ask when it comes to search engine optimization. On this article we shall share with you things you need to know when it comes to optimizing your website or blog.

Though the points raised here relate to rookies, veterans also need to read since they may find strategies that can help them rank even better.

As veteran bloggers know, search engines especially google are updating their algorithm daily. This is meant to rid the internet of spam content.

Here are whitehat strategies that guarantee your site attract search engine organic traffic on a continuous basis:

Try and do your own SEO: Every time the word SEO is mentioned most newbies flinch and yet there is nothing to be scared about. There are people who would like you to think that SEO is for the gurus. They are the same people who will later try to sell you software to help you in SEO.

There is no wonder software or big secret when it comes to optimizing your content. Paying for SEO services is not the best way to ensure you rank well.

Most of this sites use negative SEO strategies that would easily hurt your site ranking. This includes buying of backlinks which search engines like google are punishing.

You as the owner of a blog or website know exactly what your site is all about and what your goal is. It is thus advisable that you do your own SEO.

The internet is filled with free content on how to generate search engine visitors. These kinds of content can be found on top SEO blogs, YouTube, forum sites and so on. All you need to do is conduct a search and you will learn how to do SEO by yourself.

Allow search engines to follow your links: This is something that most rookies fall victim to mostly due to lack of knowledge or should I say ignorance.

When creating and designing a blog or website you need to check and see that you have allowed search engines to crawl your site.

It’s only when your pages have been indexed that search engines will drive traffic to your site. One way of examining if your pages have been indexed is by entering site: in the search box. This also helps in checking if your site has been blacklisted.

When setting up your blog, check under the SEO setting to ensure you give search engines access to your content. This setting is mostly ignored by new bloggers and yet it’s an integral component of marketing your site.

search engine traffic

Write articles that people can understand: In order to rank for the best keywords in your niche, use words that are commonly searched for by your target audience.

It is common to come across a site that shares content that only experts can understand. As a blogger, you need to target both newbies and veterans. It is through sharing easy to understand content that you will keep getting new search engine traffic to your site.

In addition, you will keep people on your site for longer periods and encourage return visitors.

In short, avoid the use of difficult words when writing your articles. The minute people think you are trying to show off they will dump your site never to return.

Note: Blogging is about what people can benefit from your blog and not showing readers how good you are.

Commenting on other related blogs: Posting blog comments is one of the best tactics of improving your site ranking. Furthermore, it also ensures you funnel traffic from other sites to your site.

But for this strategy to be effective, your comments have to be approved by site moderators.

First thing you need to do to get your comments approved is submitting to relevant sites. This also ensures you get backlinks from related sites since you include a link to your site thus increasing your site authority.

Next, your comments have to be relevant to the article you are commenting on. This means that before you post a comment make sure you read the article.

Finally, post comments on sites that rank high in your niche. As you leave comments of high quality site your link popularity and authority will equally be high. The result of this is that your site will get good placement on search engines results thus will direct traffic to your site.

Build relationships: For you to rank better on search engine result pages you need the help of other bloggers in your niche.

That is why it is very imperative to connect with like mined people. It is from connecting to the right people that you will build an online presence.

This are the same people who will share your content and link back to your site thus helping you get more exposure online.

Now that search engines are using social signals to rank websites, you have to connect with people in your niche on social sites. And that is not all, make sure you are active by sharing other peoples’ content and they will for sure reciprocate.

As you build relationships, you will also get invitations for guest blogging further boosting search engine placement and traffic to your site due to backlinks.

Link to relevant sites: SEO will only work best for you if you get backlinks from relevant sites. The days when having many and none related backlinks that would take you straight to page one are long gone.

It is advisable to link to fewer sites that have quality content that is related to your site. I say quality content because you may get a scenario where a site is ranking low but as time goes by the ranking starts improving. In due course, it will help increase you site authority.

Follow google updates posted on their blogspot site: I started this article by stating that SEO is not rocket science, you too can do it.

The reason being that SEO strategies are no hidden secrets. Google publishes on their site on how to do SEO. They have guidelines on what they expect from a site in order to rank well on their search results.

All announcements about their google algorithm updates are made public. If you follow what is shared on this site google will definitely love your site.


Despite constant algorithm updates your site can always feature on first page of the top search engines. The secret is to stick to basic SEO strategies that have been mentioned in this article.

Search engine algorithm updates will come and go but some things will always remain constant. This includes content generation and linking to relevant and quality sites.

There is still more you need to learn about SEO and how to generate organic traffic from search engines. Share other strategies with us by posting your comment below.

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How To Manage Keyword Density – High SEO Ranking

How To Manage Keyword Density – High SEO Ranking

Anytime you hear the phrase keyword density the first thing that comes into mind is SEO optimization.

As an internet business entrepreneur, for you to make an impact you must seek to rank high on search engines. Research shows that currently, google gets over 4 billion searchers every day.

If you can funnel just a small fraction of this traffic to your site, you are on your way to making money online with ease. It gets even sweeter; it is believed that over 300 million new people browse the internet every day.

It is true that there are other sources of internet traffic generation like social media marketing but none of them can match search engines traffic. In fact, 75% of traffic generated online is from search engines.

The big question is; how do you take advantage of search engines and direct visitors to your website or blog?

Most online marketers have really overlooked the power of keyword optimization. May be it is because they consider SEO a complex matter or they just don’t have an idea on how to approach SEO.

Believe it or not, it is not as hard as others would like you to think. Don’t let words like keyword density, keyword optimization or keyword usage scare you. Actually, if you get to learn what these phrases mean you will discover they are as easy as say 1, 2, 3.

The advantage of keyword optimization is that it enables search engines to find, index and rank your site. Before, online marketers used to leverage by stuffing keywords within their content thus rank high.

That came to an abrupt end with the introduction of the Panda Update. Today, you cannot find sites that have useless content or overstuffed with keywords ranking high on Google.

This brings us to the main reason of writing this article. How do you make sure your keyword usage or keyword density does not get you penalized by search engines?

The first thing to consider when it comes to optimizing your content is keyword research. This means analyzing and selecting a keyword phrase which people in your niche are searching for.

If your content is properly optimized especially for profitable key terms, you will attract targeted traffic from search engines hence make money. As an online marketer, you want when people enter your targeted keywords in the search box, you appear on first page.

How do you achieve that without keyword stuffing?

Having a high keyword density will not only get your site slapped by search engines, it will also make your content unreadable.

You need to realize that generating traffic is one thing and converting that traffic to profit is a different ball game all together. Readers dislike when they come across content that has a high keyword density.

Remember, search engines are not your customers rather it is the people who you bring to your site that will buy your products.

Keyword usage plays a pivotal role in regards to ranking on search engine result pages. The density of your keywords determine the page your site will be found.

If you land on page 1, then chances of people visiting your site will be high. But if you are on page 10, forget about generating good traffic from search engines.

At this stage it is good to remind you that optimizing your content is not a one day affair. In order to rank high, you have to keep on generating optimized content over a period of time.

Note: Research is extremely vital when it comes to which keyword phrases to use within your content. Some of the tools you can use to find out the right keywords to use include Google Keyword Tool (free), Keyword Tracker (free), Market Samurai (paid), Keyword Discovery (paid) and Keyword Winner (paid).

how to improve keyword density

Now that you know the value of keyword usage, let us see the best way to make sure you get the right keyword density. This will help you to rank high and at the same time generate content that is user friendly or readable.

How to maintain the right keyword density without overstuffing

Below you will find techniques of keyword optimization that will help you to rank high and also make your content exciting to read.

Relevant keywords: This is the use of keyword phrases that determine relevancy by subject matter. For instance: web marketing, internet advertising, article marketing, SEO marketing are all one and the same with online marketing.

In essence, search engines deem relevant keywords are related directly with a particular search query. Therefore, to achieve the recommended keyword density and avoid boring your readers by repeating certain words, you can create sentences with relevant keywords.

This will ensure you boost your search engine relevancy score thus rank on your targeted keyword phrases.

Keyword variation: People browsing the internet for similar things will not necessarily search using the same words. Hence it is important to find varying keyword phrases that you think your target audience will be searching for.

Let us take a scenario where you are targeting a keyword like work online at home. Other variants of the same keyword phrase include work at home online, work from home on the web, work online from home and so on.

The secret is to make certain that the variant phrase makes sense and means the same thing. Using varying keywords will give you several options to add your keyword phrase intelligently and at the same time achieve the recommended keyword density to help you rank high.

Stemming keywords: This is the use of plural, suffixes and prefixes of words. Let us take an example of a word like “work”, other words than can stem of this word include working, worked, worker, workforce and so forth.

Keyword Density

Once you have researched and decided on the keyword to target, instead of repeating the exact word all through your content, use word stemming. This will maintain your keyword density for SEO ranking purposes and readers will not tell you are repeating some words.

Synonyms: This means exactly that, where you use words that read different but mean the same thing. For example all these words mean the same to search engines web, internet, online, net and cyberspace.

Therefore, if you are targeting a keyword phrase like internet marketing you can use synonyms like web marketing, online marketing and web advertising so on.

This will give you many keyword options to target of which search engines will find them all related thus rank you accordingly.

Ideal strategies of optimizing your content with targeted keywords

So as to generate targeted traffic the best practice to adopt is the use of long tail keywords. These kinds of keywords are not only targeted, but normally have low competition thus you can rank on page 1 easily.

Long tail keywords are more specific and are usually generated from a core keyword. For example, the word “money” is a core and broad keyword but if you want to be more specific, target the keyword phrase “make money online from home”.

The word money is so broad; if you rank for such a keyword, definitely your bounce rate will be very high. This is because money covers a wide area.

The secret here is to narrow down the people you want to target. When you use a keyword phrase like make money online from home, you are in fact telling search engines the exact group of people you are targeting.

Apart from ensuring the density of your keyword usage is right, you also need to consider other things to make your site optimization complete.

This includes adding your targeted keyword phrase in your title. It is advisable you position your keywords in the beginning of your headline so as to make sure search engines find them.

The recommended length of your title should be between 40 to 70 characters. That is like 5 to 7 words.

You also have to optimize your webpages by including your keywords in your page URL (Uniform Resource Locator). These are links that help search engines and site visitors navigate your site.

Ensure your page URL contains the same keyword phrase that is within your content. This will help you rank for your targeted keywords and also assist in site organization.

Furthermore, adding keywords in your webpage URL will increase your click through rate (CTR) since it will tell visitors what to expect when they visit your page links.

Experts in SEO normally advice that you make your URL’s short. Hence, your page URL will be better optimized when you only include your targeted keyword phrase, preferably a long tail key term.

Summary: There is nothing as disheartening as coming across content that is stuffed with keywords in very sentence. In most cases, this kind of content will not make any sense since the writer will be forcing keywords where they are not needed.

Search engines are nowadays intelligent enough to tell when you use varying, stemming, related or synonym words.

If you follow what has been shared on this write up, you will not have to struggle with keyword density or keyword stuffing. In fact, you will stop worrying about been hit by any Algorithm Update that exist or will ever come into being.

The traffic from search engines is too much to be ignored. It is the high time you start combining all of these keyword usage strategies and improve your keyword density and site ranking.

The next article you publish, try and use the above keyword techniques then come back and tell us how you faired on search engine ranking. If you are already using these tactics to improve your keyword density, post your feedback in the comment section below.

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How To Retain Top Search Engine Rankings

How To Retain Top Search Engine Rankings

In recent times, so much has been happening in the search engine rankings arena. Some sites that were considered as an authority, are right now struggling to regain their top search engine position. All that occurred when Google Panda update took effect just some few months ago.

The Farmer update or otherwise known as Panda update really did achieve its intended purpose, which was to weed out sites with useless content. Also affected were sites which were rich with keywords but offered no value to readers.

Just before webmasters could recover from the shock caused by Panda, they were hit hard with Google Fresh update. The aim of Google Fresh was to improve user experience by offering internet browsers quality and fresh content.

That is not all; as we speak Google is conducting more tests aimed at changing their algorithm come 2012. The changes will seek to measure the ration between content and adverts appearing on a site. Therefore, to avoid been caught off guard, it is advisable to act now and focus more on content generation that adding advertisements.

Ideally, the debate concerning ad-to-content ration has been there for a long time now. Google looks at it as a positive thing considering it partially included ad-to-content measurement in the Google Panda Updates. One site that was hit by this measurement and in fact dropped in search engine ranking was Ezine Articles.

So as to avoid been a victim of ad-to-content ration, make sure your advertisements do not distract visitors from reading your main content. According to Matt Cutts of PubCon, he advises webmasters to avoid obscuring visitors by placing annoying or distracting ads within their content. Google thinks what matters most is content. But in the process he thinks that other things apart from advertisements will come into the picture, e.g pop ups within a site.

Over the years, webmasters have had an easy time to get top search engine rankings but that is slowly changing. Search engines are seeking to offer their users best quality content in order to generate more traffic and increase their advertisement revenue.

For a search engine like Google, they consider authority and trust of a site as important factors when it comes to top search engine rankings. By the way things are taking shape; it is now going to be even more difficult for a new site to appear on page 1 or 2 for high ranking keywords.

The benefits of the recent google algorithm updates will be enjoyed by internet users than webmasters. As for SEO experts, it is a wakeup call to start generating quality content. Online marketers will now more than ever need to re-evaluate their approach to SEO and only stick to white hat SEO techniques.

Considering that search engine ranking on google will take a considerable amount of period, since webmasters will require time to gain trust from Google, small online home based business will have a tough time. Therefore, it will mean that small online businesses will have to go into their pockets to start generating traffic immediately through Pay Per Click Advertising Campaigns.

Unlike their counterparts, big businesses which already have a strong financial base can result to focus more on paid traffic and fail to concentrate on getting top search engine rankings. In addition, big businesses already have established online brands and are considered as an authority by search engines. Hence, they do not need to do much to keep on generating organic SEO traffic.

The sector that will be greatly affected with the constant algorithm changes are small online home business. As a newbie in blogging, you will have to earn trust which will normally take longer than it did before. Some years back, you could take short cuts and find your site achieving top search engine rankings in a short period of time, but that has now changed.

This article may sound like it is discouraging newbies from trying SEO as way for generating traffic, but that is far from the truth. Achieving top search engine placement should be the ultimate desire of all webmasters. The reason been that with top search engine rankings there are long term benefits and in addition you get to reduce your overall promotional budget.

Online marketers can choose to look are the recent Google algorithm changes in two ways:

search engine rankingFocus on generating Organic Traffic: Now that you know it may take some time to build trust and get high search engine placement, you may decide to be patience and only work with white hats SEO strategies. You may be surprised and get your site or blog ranking high since many marketers are lazy when it comes to generating quality content.

Since search engine want to increase user experience, you can opt to publish top notch content regularly from now on. Yes, it will or may take some time before your site is considered an authority, but the day it gets to the top you will recover a thousand times more.

Concentrate on Paid Advertising:

The other option is going into your pocket for quick results. This is where you pay for organic SEO traffic or Pay Per Click marketing (PPC). In business, time is of essence thus you need to act fast so as to capitalize on an online money making opportunity. Taking the long route my cause you to lose out on financial gains hence the need of having an advertising budget.

There is a common phrase in the business world which says “Time Is Money”. Businesses are there to make money and get their return on investment. If you want to seize an opportunity now then you will have to take action quickly. Note that PPC is no child’s play; the money involved can be quite substantial especially to small online business people.

A close view of the online marketing trends indicates that it time webmasters thought of paid advertising. You may focus on getting top search engines rankings, but by the time you get to the top you will find others have already reaped and moved on.

Work on both Paid and Search Engine Traffic: Seeing that it is becoming harder for small online businesses to generate organic traffic and also raise enough cash for paid advertising, the best thing to do now is work on both strategies.

Working on achieving top search engine rankings will help in the long term while PPC campaigns can be for the short term. Focusing only on search engine optimization is proving to be a tall order for online marketers thus the need to incorporate other marketing campaigns.

Summary: As much as paid advertising will guarantee immediate online traffic and sales which are short lived, it can never help you attain long term goals that come with top search engine rankings. Generally, successful online business is about quality content generation.

Publishing informative content ensures you gain trust and with time build a reputable online brand name. So if you assume SEO is dead you better rethink. Search engines will periodically change their algorithms but the one element that will remain constant in their algorithm equation is CONTENT.

The thing that SEO marketers need to do now is adapt to the changes and adjust quickly. Realize that in order to get top search engine rankings for your targeted keywords; your site needs to be seen as an authority. With that in mind, you can be sure that you will reap the full benefits of SEO in the long run.

Post your opinions on the recent Google algorithm updates and how it has affected your search engine rankings. Also post your feedback on the upcoming google algorithm aimed at measuring ad-to-content ration.

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SEO For Business And The Soap Opera Of Google Updates

SEO For Business And The Soap Opera Of Google Updates

The end of the soap opera that has now become synonymous with google algorithm updates is no were in sight. People who depend on SEO for business can all agree with me.

Let us turn back the clock and see where this soap opera first started. Looking at the cast in this story, google is the one that seems to be calling the shots while the bloggers and webmasters watch from a distance.

Then walks in the bad guy known as blackhat, he is out to bring trouble in the land of search engine results. Google plots out a plan that would see the end of blackhat.

First he sets loss hit big black and white puppy called Panda and to some degree the work seems to be accomplished. But google is not done yet, he sends out is foot soldiers that further inflict more harm to blackhat.

This far the soap opera seems to be going as planned and the search engine land seems to be rid of Webspam. Wait a minute, Google decides to send out his latest arsenal and he results to sending his flightless bird pet called Penguin.

Don’t forget, all this time there is another character in this story that is been ignored. He is the genuine blogger who spends countless hours feeding google with rich and quality content.

The two, google and whitehat have a symbiotic relationship where one cannot do with the other. For whitehat to progress he needs SEO for business which google provides.

Then things go wrong in the SEO world and business for both of them seems to go south. If you were wondering what went wrong then you are in for a big surprise. Remember the flightless pet called Penguin? That is the culprit.

Ok, let me not keep you waiting any longer and get a bit serious with what is happening in the SEO world. If you have been careful to observe, after the penguin update google went silent.

Remember the reason for google to do the penguin update was to get rid of Webspam from their search results. But by the look of things, some spammy sites have found their way back to google search results.

That is not all; the update was also set to ensure a single site does not show up twice in the 1st page. The other day while I was browsing the internet I came across a site that appeared twice on the first page of google.

Google course is for sure noble and I must agree they are trying their level best to do a good job. To some great extent they had managed to improve search results.

But going by what SEO experts are saying; Google seems to have slipped with the release of the Penguin update. Just when I had posted an article that indicated that SEO will be conducive for business, this happens.

SEO forum sites are littered with threads of how top sites have disappeared from search results and are been replaced by crappy sites. Though they might not admit to failure, Google needs to go back to the drawing board again.

To some extent, Google did make a hasty retreat and they have rectified some of their errors.

Let us look at some of the things that conspired after the Penguin update and the effect they had on business in relation to SEO:

Page quality:

One thing that penguin was supposed to take care of were sites that buy backlinks. This saw sites like My Page Rank hit the gutter. The sad part is that other legit sites were also hit proving that google could have become overzealous with their update.

Therefore, if you were hit during this time and then later saw your site recover and yet you did nothing new, it was google making a quick retreat.

This retreat was good though for people who depend on SEO for business. Google did effect some minor changes to their algorithm that help refresh and fix their data.

No wonder, for the last few months Google has been going on and on about their algorithm but now they seem to be recoiling.

SEO for business

Fresh Content:

Towards the end of 2011 just after panda was released, Google went ahead and did another minor update which they called “Google Fresh”. This was aimed at making sure that fresh content got more preference.

Though online marketers wondered how this is going to work since some niches do need to update regularly. As for those who took advantage of Google Fresh by posting regular updates I’m sure you did see some upsurge in traffic.

Penguin then came and now fully implemented freshness in their update. But later they did do some changes to freshness update to only apply to niches that require regular content update.

If you are in the area of news or blogging, it will be advisable to keep publishing new articles regularly to feature in search results.

Social Effect:

Though I still have a problem with the integration of social activities in determining site placement, google seems to be putting more emphasis on incorporating Google Plus in their SEO parameters.

The issue I have with Google Plus is that the number of subscribers is still low. Furthermore, social optimization is still subject to manipulation in that people +1 a post without necessarily reading the full article.

But this is good news for people who depend on SEO for business promotion. Come up with captivating and interesting titles that will make your target audience share and click on your posts.

If you don’t have a Google plus account you have to create one right NOW. As the say, the early bird catches the warm and you surely don’t want to be left out on this party.

Make sure you post your webpages, video and still images on Google +1 for maximum online presence and exposure.

Images and Videos:

If you are keen enough, you must have noticed that lately videos seem to be popping up more than ever in search results. I even came across search results where videos occupy about 50% of first page and about 80% of second page.

Marketing your business using SEO is not only about text, there are other forms of content that seem to be getting more attention from Google.

The same applies to still images. As you generate your content, ensure you include images related to your articles. Optimize the images by filling in the details in the description file especially the title, alternate tag and description.

When you do that you tell search engines what your images are about. Remember, search engines cannot read images.

Conclusion: Let us hope Google is rectifying their mistake and search results will only feature sites that offer quality content.

This will a good end to the soap opera that has now become the talk in the SEO business world.

Since google also promised to show in their results a wide range of domains, let us hope that we shall not see a repeat of one site featuring more than once on 1st page. If they succeed in that, we shall witness more competition in providing better and richer content.

Personally, I see a brighter future for people who depend on SEO for business marketing. In order to have an impact in SEO now and in the future, bloggers and webmasters should go back to the drawing board. That means generating high quality pages that are useful to readers.

The same should also apply to link building; use secondary keyword phrases (long tail keywords) in your anchor text and link back to quality and relevant sites.

As for onsite optimization, do not use the same keyword phrase when linking back to your home page and other individual pages within your site.

Going into the future something else will also count, this is optimizing your images and videos not forgetting working on increasing your social activities and mentions.

My hope is that those who have genuine sites and had dropped in ranking have now recovered. All the best guys and may your SEO efforts bare juicy fruits.

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Excellent Approach To Link Building For Bloggers

Excellent Approach To Link Building For Bloggers

Any webmaster or blogger will tell you that the one thing that really challenges them is sending link building requests. I was analyzing my content some few days ago and to my surprise I have never shared my views on link building.

Newbies may be asking; why is link building important? In the search engine algorithms, one of the elements that determine your ranking is backlinks. The more QUALITY and RELEVANT links pointing back to your site, the better ranking you get on search engine result pages.

There are bloggers who spend hours each day trying to get other bloggers and webmasters to link back to their sites or web pages.

It is true that reaching out to people in your niche to link back to your site can be quite time consuming. In fact, you can send out over 500 emails only for 5 bloggers to agree to link back to your site. The big question here is; what is it that you are doing wrong in regards to increasing your link popularity?

Now let us look at the most effective strategies of link building:


The first thing to do when it comes to link building is finding the right blogs to get backlinks from. As earlier hinted you need to target top blogs in your niche.

Here are some sites to visit to get top blogs and websites in your area of interest.

 Blog Catalog: This is a search engines for blogs. On this site you can easily search for blogs in your niche


 Technorati: A blog search engine. On this site you will get people that are influential on social media sites in your niche.


 Google Blog Search: This is a blog search engine. Enter your targeted keywords in your niche and find the top blogs of which to base your link building.


 Google: The ultimate search engine commanding over 2/3 of all search engine traffic. The best way to identify the right blog to build backlinks is by using advanced operators like “allinurl” “allintitle” or “inurl” in the search box.

 Hub Finder: This is met for already established blogs that have strong backlinks. Here you can get more link building opportunities.

 Open Site Explorer: One of the most all-inclusive and precise link indexing sites. Open site explorer has crawled millions of sites and blogs over the years and it’s been powered by LinkScape.



 Quora: It has a section for questions and answers where you can send open invitations for building contacts. Here you can get the opportunity to show how resourceful you are, thus easily boost your link building. All you need to do is offer workable answers and solutions to people’s questions.



The best approach to link building is building relationships as we shall see in the next point. Therefore, research on the people you want to request for backlinks from and thus have a place to start a conversation.

Once you have identified the owner of a top ranking blog, look for their profiles on facebook, twitter or any other social media site. Get a subject he/she has started and strike a conversation by contributing your remarks.

The idea that you have actually been following their tweets and share the same interests will make them warm up to you. Do not rush to ask for a backlink; rather make it look natural until the opportunity comes along as we shall see next.

Build relationships:

Now that you know where to find the right blogs for link building, let us tackle the right approach. Much has been said about how to find blogs to link with, but little has been talked about when it comes to

– Breaking the ice or getting attention

– Building and fostering relationships

– Closing the deal

The approach that most work online entrepreneurs use is coming up with a standard email that they send to all bloggers they wish to get backlinks from. In most instances this never produces the best results. The right strategy is by striking conversations with people.

The minute you approach link building as a means of building lasting online relationships, then expect your results to sky rocket. The mistake bloggers do is treating people like robots while ignoring that they have feelings.

Something that will appeal to one person does not mean it will please everybody. Link building is considered by most people as being an impersonal process, this is a misconception where we draft an email and spam people in our niche. Did you know that such emails do not make sense to most people? In fact, they just ignore and delete such emails?

Here is an example of such emails

Hello John Doe,

Kindly take time to check out our site. We would really like to work with you

since we noticed that we are in the same niche. Hope you will also consider adding a

backlink to our site and we promise to do the same.

Use this code to add the backlink <A href=””>Work Online Blog</a>

Fond regards,




Am sure that are those that are better than this, but this is just a sample of link building request that I would never look at even once. My reason being, it is just so direct. Would you image going to the mall and somebody you don’t know asks for your personal details? Am sure you would never give them out.

The same should apply to link building requests. People are not machine slots where you insert coins and straight away get you what you want. People are social beings.

You need to ignite the interest from people you want to get backlinks. Show a genuine interest in what others are doing and they will reciprocate positively.

link buildingLet us see the right strategy of sending a link building request:

When you send your first email let it be engaging and this will for sure necessitate a response. Never bring up the issue of wanting anything in your first email. Rather send an email that is short and engaging.

The best way to do this is by referring to a post the person published or a forum thread they started. Normally, people like it when they feel that someone out there really did read and appreciate their work. Such an email will definitely necessitate for a response.

Hi John Doe,

I came across your work from home blog and really loved your article about work online jobs. It is just amazing how you brought out the issue of 9-5 jobs and home based legit online jobs. This article really made me think more on my approach to home based jobs.

By the wa, what do you think is the impact of micro blogging in regards to working from home jobs? Let me hear your views?

Kind Regards


One thing about the above email is that you will even enjoying writing it. These are the kind of emails that will for sure elicit a response.

The next step is sustaining the relationship. By this I mean keeping the conversation going until you get the chance to drop the big question. As you create rapport make sure you are adding value to the other person.

Do not at this point in time request for a backlink, instead demonstrate how resourceful you can be by sharing content you know this person will be interested in. This is why research is very important. When you offer helpful resources people will build trust in you.

At this stage it can take several emails or twitter conversations before you can go to the next step which is closing the deal. Let your emails be progressive towards setting up for a link building request.

The best time to close the deal is after you have established a strong rapport. Rarely will the other person reject your request if you offered valuable content in your conversations. What happens is that the link building request will appear as a by the way rather than the focal point of your conversations.

A good backlink request is the one that is both beneficial to you and the other party. Your conversations should be structured in such a way that your link builder request comes out naturally and that the other party should also get something in return.

This can be inform of giving them free downloads, eBooks, backlinks, content, attend a webinar for free and so forth. It all depends on what you have to offer in return for getting a link building opportunity.

Summary: The way you break the ice and build your conversations is all upon you; just make sure it does not appear like your email is all about link building request.

The process may look like it is lengthy but once you get the hang of it your blog SEO value will grow exponentially. But this is not the only way to do your link building; there are other strategies like guest blogging, article marketing, social media networking and video marketing which are also very effective.

How To Improve Your Page URL For Higher SEO Placement

How To Improve Your Page URL For Higher SEO Placement

In the last post we promised to share about improving your page URL. To keep to that promise this article will go in depth on how to optimize your webpage URLs thus generate targeted organic traffic.

There secret of ranking on search engines is to inform engine spiders what your page is all about. The parameters to focus on when optimizing your webpages include:

  1. Page Title
  2. Body of your article
  3. Page URL.

Most webmasters put more emphasis on number 1 and 2 and forget that page ULR is also critical in search engine ranking. Apart from your URL adding SEO value to your site, it also ensures that your target audiences know right away what your posts are all about.

Not to forget, improperly designed page URLs can be seen as spam by search engine spiders. An example is a page link like this dr78736897798887932r7790dfrt890775b9.png.

Now that you know the importance of webpage URL in relation to search engine friendliness, let us get down to business.

Here is how to optimize your page URL for better SEO ranking:

1. Page URL should be short: Just the way it is recommended to have between 40 to 79 characters in your page title, there is a limit for page URL as well. SEO experts recommend that your URLs should not have more than 115 characters.

Researchers, who have been studying people’s click through rate on the internet, discovered that people click on short URLs more than they do long ones. In addition, it was noted that short URLs are shared more on social sites.

The disadvantage of long page URLs is that they sometime appear spammy. Furthermore, words contained in a long page URL are spread thus making the SEO value of the link to reduce.

It could be that you already have a big site with many webpages, do not worry about shortening your URLs if you haven’t since it can take you a long time correct them. Instead, work on making sure that all your page titles begin with your keywords.

Also, shorten all the page links you will post from now on.

WordPress is one of the best platforms to use when it comes to page URL friendliness. The word that wordpress uses to call page links is permalinks. With wordpress permalinks, you will be able to create unique URL’s hence boost your SEO value.

In order to turn on permalinks, log in into your wordpress admin area. Scroll down the navigation bar appearing on the left and place your cursor on setting then click on the permalinks option in the drop down menu.

Once you are on the permalinks setting page under common setting choose the Post name option. If you are still using the old version of wordpress, select the custom structure option and enter “/%postname%/”. This tag will help you to automatically shorten your page URL from your post title. You will also be able to shorten your page link manually to include only your keyword phrase.

2. Avoid too many queries in your URL: Depending on the design of your website or blog, there are times when URLs can have too many queries. Some of the queries you can find on a Page URL are “&” or “?”.

When there are too many queries within a link they diminish your SEO value.

Here is an example of a good webpage link:

It is recommended to avoid having too many queries like the link below since it is a bad page URL to have:

The problem of having too many queries is that it confuses search engines by creating loops. These loops will sometimes make search engine fail to crawl other webpages within your blog as it will keep crawling the page with many queries again and again.

3. Include keywords in your URL: This point will go hand in glove with creating short page URL. Earlier we said that wordpress is more friendly when it comes to SEO. Apart from the many wordpress SEO plugins you can use to rank, the permalink will help you optimize your webpages.

With the post name setting option, your page URL will include the words in the page title. To manually optimize your page you can delete some of the words and leave only your keywords within the page link.

For example, this article has the title How To Improve Your Page URL For Higher SEO Placement; my page URL will therefore be

In order to optimize the page and improve my visitors experience I shortened it to read ( This will ensure that search engines know what my page is all about thus index and rank the webpage accordingly. Note that I have used very few words in my page URL.

According to Matt Cutts of Google, a URL with five words is good enough for SEO. But when you have more than five words within your page URL then google algorithm will give you less credit since it will spread the weight of those words.

Keyword based URLs are also more likely to be clicked on search engine result pages since people will know what to expect when they visit the links. Besides, when people go back to their bookmarks they will easily identify your page URL and also know the content your pages hold.

There are many sites out there that do not have keywords within their URLs and still rank high. This is an indication that a page URL without keywords will not affect your SEO value but it is definitely a missed chance to further tell search engines what to rank you for.

The one reason that a link without keywords can rank higher is when there are no other results to display. Otherwise, a webpage URL that contains keywords will rank higher than the one without.

page url

4. Avoid creating too many subdomains: A subdomain is created in your CPanel where you add something before your main domain name. For instance, a link like means that store is a subdomain.

By the way, did you know that www is a subdomain to your site? Now you know.

To some extent, subdomains create a big challenge when it comes to SEO. As individual links, subdomains can rank very well but search engines view these links as different websites to your main site.

As much as it is ideal to configure your site using subdomains, note that one subdomain will not pass on link power to another subdomain within your site.

Here is the scenario:

In the SEO world, one of the most important elements that help your site/blog rank high is when other sites within your niche point back to your site using relevant keywords in their anchor text. This is also called back linking or link popularity.

Therefore, the more backlinks you have than your competitors the higher you will be positioned in search results. This is because search engines will assume that your content has more authority than your competition.

If you have a subdomain name called which has very valuable content that people are linking back to, then that particular subdomain will rank high. But all that link juice will not contribute in raising the SEO value of another subdomain like or page URL for that matter.

The best approach to creating optimized page URL is creating subdirectories and not individual directories. A page URL that reads will be friendlier to search engines. It will tell engine spiders that the subdirectory blog is part of your site.

Therefore, any back links pointing to the subdirectory called blog will pass on that power to your entire blog or website.

Furthermore, subdirectories are familiar with most people hence your audience will know which site they are visiting and what page they are on. In order to improve user experience and also ensure your blog SEO profile is high avoid creating subdomains.

5. When creating subfolders make sure they don’t go beyond 3 levels: Now that you know that subdomains are not good for your overall SEO, it is advisable to create subfolders.

Sub folders appear between slashes. Below is an example of a page URL with subfolders:

In the above example the word post is the subfolder while my-page-title is a webpage within that subfolder.

It is advisable to create page URLs with few subfolders. The more subfolders you have the less value search engines place on webpages within deep subfolders. The recommended depth in regards to subfolders should not go beyond 3 levels deep.

If you find that you have no option but to have many subfolders, try and make sure that your important information doesn’t go beyond 2 subfolders deep. Below is a bad page URL to have:

In the above link, search engines will assume that the article named my-page-title is not so valuable since it is too far from your domain name which is

Something you will note with using subfolders is that on Google analytics you will see how individual pages are attracting organic traffic.

6. Instead of using the underscore sign use hyphens: The best way of making sure that search engines realize the keywords within your page URL is adding hyphens. Ideally, hyphens act as spaces between your keywords thus engine robots will rank you accordingly.

There is also the option of using underscores between the words in your page URL. The only challenge posed with using underscore is that engine robots view them as characters.  Therefore, words within your URL will appear like on single word which will make no sense to search engine thus diminishing the SEO value of your webpages.

On the other hand, hyphens are SEO friendly since search engines can easily tell which key terms you are seeking to rank for.

The fact that links come with a line below them, people will not be able to see the underscore sign. This is the other reason that makes hyphens more user friendly to your target audience.

For you to better understand the above example it is best to show you the difference between the two.

A bad page URL:

A good page URL:

Best practice in relation to creating optimized page URLs:

For those of you who are starting out, then you are lucky to have come across this article. It goes to show how research minded you are before plunging into any venture.  The secret is to structure your site in an SEO friendly manner from the word go.

page URLThis is in terms of how your permalink will appear and also adding other plugins to help you optimize your site to the full. Go to back to point number 2 and read more on how to optimize using plugins.

If you already have your site up do not worry, there are content management systems you can use to restructure your site. Some CMS systems will enable you to alter your page URL structure and thus make them more SEO friendly.

The challenge that will come with changing your already existing page URL is redirecting. It is important to make certain you permanently redirect using “301 redirect”. This will involve redirecting from the old page URL to the fresh one.

Note: There is a downside when it comes to redirecting your visitors. You will probably lose some of the page link power and page positioning on search engines.

Considering the effects of changing the whole of your site structure, it is advisable to only change the permalink configuration and leave the rest of your site as it is. Page URL is easy to work on and will improve your overall SEO placement in the long run.

Bonus point: Since SEO goes hand in hand with social media marketing, it is important to show you how to optimize your social media user profile link. For example on LinkedIn the default link reads

It is recommended that you customize your link to be SEO friendly. This you can change by logging into your account and placing your cursor on profile then in the drop down menu click edit profile. Scroll down to your public profile link and on the right click edit.

On the right sidebar go to the second tab you will see customize your public profile URL. Click that and enter keywords that best describe your area of expertise.

You should also optimize your facebook and twitter URLs. By optimizing user profile links you will make it easier for people to find you thus generate more traffic to your site using social media sites.

Summary: Search engines especially Google get over 4 billion searchers each day. By simply optimizing your page URL you can easily channels lots of targeted traffic to your website or blog.

Make sure that your page URL is readable and usable. A plugin like WordPress SEO can help you configure your page title, page URL and description thus tell search engines exactly what to display on their search results. No wonder wordpress is the best platform to operate on.

Now you know what to do, get down to business and all the best in your SEO efforts.

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SEO Basics – Shocking SEO Tactics Which People Still Employ

SEO Basics – Shocking SEO Tactics Which People Still Employ

If there is one topic on internet marketing that has elicited hot debates is search engine optimization. You are likely to find most online marketers discussing on SEO basics and tactics more than any other website promotion strategy.

By the way, you cannot blame them; the fact that traffic on the web is normally generated through search engines you would understand why the topic causes such a stir. If today you were to appear on the 1st page of google for a profitable keyword, money will definably find its way into your pocket.

The big question that webmasters ask especially newbies; what are the SEO basics that would propel my site or blog to the first page of Google?

My answer will not be straight forward considering how things are dynamic in the search engine ranking arena. If you are an SEO enthusiast, you probably have heard how sites have been affected with the constant change in Google algorithm formula.

It could be that your site was also hit by one or more of these algorithm updates. With livelihoods been affected with these chances you would expect some people to rejoice while others go up in arms to protest or complain.

All these are indications that any website that seeks to attract traffic cannot ignore search engine marketing. Whether it is employing SEO basics for the sake of ranking or using pay per click advertising to generate traffic, SEO is definitely worth the try.

SEO business is about right timing, if you delay to begin your SEO campaigns, your competitors will end up gaining mileage and you may never catch up with them.

Seeing that time is of essence, on this write up we shall go through some SEO mistakes that newbies employ thinking they are doing the right thing.

*Creating content just for the sake on it: One of the most important basics of SEO is content creation. The fact that it takes time to compose an article, it is ideal you do it the right way from the word go.

There is no point of creating articles just because you heard it is the best strategy to rank high. It is advisable to generate content that will boost your SEO ranking.

After you have written a blog post, ask yourself if you were the one reading it, would you share it with your friends? If the answer is “Yes” then go right ahead and publish the article.

In case, the answer is “No” then do all you can to improve the article’s quality. You will only benefit from your articles by making sure the content helps solve your readers’ problems.

It will take hours and sometimes days to generate rich content, but the end result will be worth your while.

*Surpassing the recommended keyword density: It wasn’t long ago when Google Panda update came calling, but the surprising thing is that people are still making the same mistakes.

This is mostly the scenario, a newbie learns about the value of SEO and goes searching for the phrase, top SEO basics or how to SEO. He then reads two or three articles without checking when they were posted.

In one of those articles he reads that the more you mention a certain word the higher you will rank. This newbie gets down to business but leaves out other fundamentals of keyword usage.

These include the right keyword density, how to use varying keyword phrases, power of onsite linking, use of long tail and short tail keywords. The mistake that this newbies made was to fail to research more on new guidelines of SEO keyword usage.

You should not focus too much on adding your keywords at the expense of your article quality. It will result to an increase in bounce rate and lowering your site ranking.

Rather than concentrating on repeating your exact keyword phrase, search of other varying words. It would also be advisable to interlink your webpages thus boost the experience of your site visitors as well as increasing your webpages SEO rankings.

*Spam content posting: There hundreds of software out there that help people to post comments. This is a good technique of increasing web visibility thus build an online brand name.

The shocking thing about using this comment posting software is that some people think spamming is the way to go. You will observe comments coming to your site that are not related in any way to your article.

People fail to know that comments will only add value when they are relevant. Besides, irrelevant comments will never be approved by site moderators.

The best thing to do is to go through posts before submitting your comments. These will help you gain online recognition hence build health relationships with people in your niche.

As you all know, trust is what ensures you build a huge fan base and generate online sales leads. Therefore, rather than wasting time sending spam comments, use that time implementing basic white hat SEO strategies.

*Joining link farms: Another SEO mistake that most people are still involved in is joining link farms. Backlinks are important in SEO but you need to link with credible and relevant sites.

It is not a surprise to see a site with just 100 backlinks ranking higher than a site with 1000 backlinks. The difference is that the first site is linking to relevant and high quality sites, while the second one is doing the exact opposite.

Google, through Matt Cutt sent out a strong warning to sites using black hat strategies to increase their SEO ranking to stop. You may rank now but one thing is for sure you will very soon get caught.

*Buying any SEO tool you come across: Time is money and it is even more uneconomical when you waste money on tools that don’t work. To me this is what I call double tragedy; wasting money on a tool that does not give you ROI and wasting time, which is in fact more valuable.

Just because some said a certain SEO tool works, does not mean you rush to produce your credit card. The secret is to research thoroughly before making any online purchase.

It is true that you have to spend money to make money, but that does not give you the license to be extravagant in the name of automating SEO.

*Reading every comment on SEO forums: Everybody is now writing or commenting on topics like …best SEO basics, Ideal SEO techniques and so forth. Majority of these people are only out to sell a product to you.

This is the case when you visit online SEO forums. Everyone seems to know what the right strategies are, but you also need to know that one SEO strategy may not work for another person. It all depends on your area of interest.

Don’t get me wrong, there are people who share valuable SEO advice on forums. But do not waste your time reading each and every comment that has been posted. You would be better off implementing the few valuable tactics you have read and see which one works.

Commenting is another basic SEO technique that can really improve your site ranking. But do not go overboard and spend the whole day posting comments on one discussion in the name of building backlinks.

There are many SEO forums and topics out there you can also share your opinions. This way people will see you as an expert and also help build your link popularity naturally.

*Posting articles in any article directory you come across: Article marketing is one of the best ways of building quality backlinks, generating direct traffic, attracting targeted organic traffic and ensuring search engine find and index your new site faster.

Even with all these benefits that come with submitting articles, it does not mean you post articles in any article directory you see out there. Article writing can be quite tasking therefore don’t add insult to injury by wasting your time submitting to low ranking article directories.

Article marketing only adds value to your SEO standings when you submit quality articles to high ranking directories. Hence it will be to your advantage to publish quality articles to at least 15 article directories that are of high quality.

*Doing everything manually: I must admit that I was a culprit of doing things manually. My argument was that doing things manually will ensure perfection. Later, I came to realize my competitors who opted to automate their SEO where way ahead of me.

SEO basics

When it comes to SEO, time is of essence. Rather than spending the whole day in front of your computer repeating the same thing, save time by using SEO tools. But remember what we talked about earlier, spend your money wisely.

The rule on the internet is this; in case you find a way to automate your SEO, you are right to go for it. That will help you save time thus attend to other online business matters.

For example, you can automate your backlink building by trying an SEO tool like SEO Spyglass or Link assistance.

*Spending all day on social networks: Anytime someone shares about SEO basics they will never miss to mention social media marketing.

The reason behind this is because search engines Crawl social sites frequently in search of fresh content. It therefore goes without saying, adding your webpage links to social sites will help boost your SEO value.

In addition, social media marketing helps in viral marketing, generating direct traffic and building your business brand online. Any marketer that ignores the power of social media does that at his own peril.

Seeing the importance of social media in SEO, some people have resulted in spending all day on these sites. Others have register on every social site they come across not caring to know how they are ranking.

This time spend on social sites can be utilized on other ventures like coming up with fresh content. Why waste the whole day reading peoples’ updates that are not related to what you do?

If you ask me, 10 minutes is enough time to spend on each social site you are registered in. That also brings me to the issue of how many social sites you should enroll in.

Have accounts on at least 5 social networking sites. You should also make sure that these are the sites where your target audiences spend of their time.

Summary: Do not worry; I too have committed some of the above mistakes when I was starting out. In most cases, we take the wrong route due to lack of knowledge and sometime it is because of curiosity. As the adage goes “Curiosity is what killed the cat”.

From today onwards start using your time wisely by implementing basic SEO strategies that have been known to work time and time again. If you have to read content on SEO, source for such content on top and quality sites and forums.

Is there something you did in the name of improving your SEO profile without knowing and it ended up to be a waste of time? Please share with us in the comment section below.

Learning from others peoples’ mistakes will ensure you concentrate on what really works.

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SEO Review Of Internet Marketing After Google Penguin Update

SEO Review Of Internet Marketing After Google Penguin Update

It has been an eventful year for online marketers since December 2011. Depending on the SEO strategies you employed, you could be laughing all the way to the bank or crying all the way from the bank.

The release of the new Webspam update officially named Penguin Update has seen many sites see a drop in ranking. Therefore, the big question is, how do you make sure you don’t get hit by this update?

If your ranking has dropped, you need not to worry. There is still a chance for you to regain your ranking. On this blog post we are going to review online marketing strategies you can use as far as SEO is concerned and avoid getting penalized by Google.

A closer look at how the Penguin Algorithm is working indicates that more emphasis have been put in place to punish sites that over optimize. Click here to read a detailed report on other parameters that Penguin has incorporated.

Below are the areas you need to work on to ensure Google does not penalize your website or blog:

Keyword stuffing (over optimization): This is when your keyword density goes above 3%. Sometimes back we posted an article on how to use keywords so as to make sure you don’t over optimize.

The other thing you need to avoid is having the same exact keyword in your page title and URL. It would be advisable to use a primary keyword phrase in your URL and secondary keyword in your page title.

Google bots are nowadays intelligent enough to tell what your content is about so don’t worry so much about keyword usage. Vary your keywords by using related, relevant or synonyms.

An important element of SEO has been Meta tags. If you are operating a site that shares content on money, SEO experts advice you avoid having the same key term in your keyword tag and description tag.

In your description Meta Tag, add content that looks natural rather than stuffing keywords. The best strategy would be to put a call to action message aimed at getting readers attention and not for SEO purposes.

When it comes to creating pages make sure that every webpage targets different keywords related to your niche. Don’t have many webpages all using the same exact keyword phrase.

If you have to create pages with the same topic try and ensure that the keywords are not exact and more importantly each webpage should at least 1000 words with unique content.

Duplicate Content: Ideally, the less duplicate content you have the higher your site will rank on search engine results. In order to avoid having duplicate content, make certain each page you publish has at least 65% unique content.

Some internet marketers are known to add blocks of content from their old articles to their new articles to make them longer. In case you use that tactic to add the value of your pages then know that your days are numbered. Reading internet SEO marketing reviews, it shows that Penguin will penalize sites that employ this tactic.

Outbound Back Linking: This is also known as on page back linking. If you did not know, the sites you point to play a major role in your site ranking.

To improve your SEO ranking ensure you link out to quality, reputable and authority sites. A good example is linking out to site like Wikipedia or You can also link out to authority websites and blogs in your niche.

Note: Avoid under hand SEO tactics like cloaking, these are negative SEO strategies that work for a while but in the long term will hurt your site ranking.

Post Quality Content: Time and time again Google has insisted on the importance of posting shareable content. Before you hit the publish button ask yourself, if you were the reader would you share the article?

If the answer is Yes! Then go right ahead and publish, but in case you feel you need to work on it some more, please do just that.

Text is not the only form of content available; you can add other forms of content like uploading videos, podcast and still images. This to the eyes of search engines is very good and thus will help to improve your overall SEO value and ranking.

If you have a product based site, it will also be to your advantage if you include legit testimonials and product internet market reviews. For those who have won awards and certifications, you need to also add them to your site.

Incoming Back Links: The sites that are pointing to your site can easily hurt or boost your SEO ranking.

Penguin is said to have hit sites that have unnatural backlinks. These are sites that have anchored their links using the same exact keyword phrase.

If your anchor text portfolio contains only one keyword phrase, watch out. For example: if your site is about internet marketing, it is not advisable to have in your backlink portfolio like this keywords:

“internet marketing strategies”

“internet marketing reviews”

“best internet marketing”

web marketing review

According to Penguin Update this is over optimization for the keyword “internet marketing”. This is especially so if the same keywords are the once appearing in the title, URL and in the body of the article.

The best approach to use is to anchor your links using varying keyword terms. For example;

“marketing on the internet strategies”

“online reviews of marketing on the web”

“best internet strategies of marketing”

The difference of the two techniques of link anchoring is that the previous looks manipulated while the latter, appears natural to search engines. Google is intelligent enough to know what your site is about therefore anchor your links using text that have a call to action message.

Still on the issue of increasing link popularity avoid building backlinks from sites that have been de-indexed, marked as spam or banned.

Both Panda and Penguin updates affected some sites thus making them lose SEO value. These low quality sites include article directories that have been penalized, Paid Link sites and free link sites.

Do not post your website or blog on these affected sites; instead put more emphasis on building natural backlinks from quality sites.

Submitting comments is another great strategy of building backlinks but remember the same rules should apply. Post comments on relevant sites that are of high quality and reputation in your niche.

High quality review sites such as Google Reviews and Yahoo are also great places for internet marketers to generate quality backlinks.

Social Signals: Recent SEO trends show that search engines are steadily moving towards ranking sites using social signals. The main reason for this is that search engines deem social sharing as natural.

Whether social mentions are subject to manipulation or not we just have to wait and see. As for now, make sure every article you publish is posted on twitter, facebook, pinterest, linkedin and more importantly Google Plus.

Social bookmarking sites also offer quality and natural backlinks. Hence submit your page URLs on sites like Reddit, Digg, Tumblr and Technorati.

Summary: From the way Panda and Penguin Updates are operating, online marketers should now go back to the roots and basics of SEO.

Generate content that is helpful to your target audience and leave search engines to do their thing. The over fixation on SEO needs to come to a complete stop or else your online business will face obscurity.

Let us go back to the days when writing an article the reader came first and search engine second.

Consider these questions before publishing your site content;

Are the SEO strategies you are using long term or are they just for short term purposes?

How would you write your article if search engines did not exist?

Which words would your site visitors use as anchor text when linking to your content?

Is the content quality worth sharing with your friends?

Note: Google can now tell what your site content is all about so stop using negative SEO strategies like manipulating backlinks or gamming site relevancy.

A review of Panda and Penguin reveal that online marketing will now be about presenting natural signals in order to rank well.

Do you have anything else that would be helpful regarding this sensitive and important topic? Kindly use the comment section below to post your views and contribution.

We intend to keep updating you with the latest internet marketing reviews especially on SEO, thus enter your email address below or in the section provided on the sidebar.


Author: Stephen Kavita

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How To Select The Right SEO Firm To Promote Your Site

How To Select The Right SEO Firm To Promote Your Site

A search on the internet has confirmed that every passing day a new SEO firm is established. From the inception of the internet, search engine traffic has been an integral component of internet marketing.

As much as other internet marketing strategies help webmaster generate traffic, SEO still remains one of the best. In fact, other techniques on website promotion like video marketing, article marketing, forum marketing and so on help marketers boost their blog rankings thus in the process generate organic traffic.

There are some SEO firms that have taken advantage of the need for webmasters to generate organic traffic by swindling them. It is therefore vital for you as a customer to be careful when choosing the SEO firm to work with.

Three very critical elements to look out for when choosing the SEO firm to work with include legitimacy, professionalism and of course ability to do proper SEO. Hence, you need to analyze every SEO company by checking out their track record.

Here are some few pointers to consider before paying for any SEO service:

Go through their contact form: Many are the times that people get into a deal without thoroughly going through the terms and conditions. Do not sign any form before you know what you are getting yourself into.

Since most contract forms are complicated and tricky, you can get the services of a lawyer. A lawyer will help you to better understand the contract thus sign from an informed position.

Check out the articles they have written on SEO: Any reputable SEO firm needs to have published an article on search engine optimization. Furthermore, the publication should be posted on a top quality site.

Check and see if the company has every published a book on SEO. Reputable SEO companies are also known to hold major seminars thus you should also try to see whether they have done that. These are vital indicators of expertise that a firm has developed over the years.

Search for the company on internet scam sites: This applies to any person that is working online. The internet is filled with quite a number of work from home online scams and sites claiming to offer great SEO services.

The advantage of the internet is that messages move like wild fire. If an SEO firm is swindling clients someone will definitely post it on the internet. Before paying for search engine optimization services check the company’s reviews and comments on various internet scam watch websites.

Get the experience of other past clients: An important element of whether an SEO company is legit or not is to see if they have posted testimonials. If they haven’t, kindly keep off. But if they have, you need to get in touch with some of the people who have posted their testimonies and get their opinions.

SEO firms that send you spam mails should be avoided: Any company in whatever niche that sends spam emails should never be trusted. I am yet to find a legitimate firm that sends unsolicited emails to people.

The people that are out to swindle you of your hard earned cash are the same individuals that send out spam emails. It is advisable that every time you come across unsolicited emails in your email account that you delete them without even reading.

Join top SEO forums: Online communities have really offered online markets fertile ground to share their experiences and expertise. Therefore, you need to become a member of reputable SEO forums in order to get the latest happenings in the SEO world.

It is from these SEO forums that you will be able to learn whether an SEO firm is good or not. Ask people in the forum about their opinions on any SEO company and they will for sure give you feedback.

SEO firmGo for SEO firms ranked high on search engines: You cannot sell SEO services if your own site is ranking low. Before, you decide to work with any SEO firm, make sure you check their ranking on the top search engines.

In any case, how can a site rank low and then promise to ensure your site ranks high?

Be patient: Slow but sure is the right terminology to use here; you need to take your time before you settle for any SEO firm. Do not be pushed by any company to make a rush decisions. The process of checking the validity of any company should be done one step at a time.

Confirm the contact details provided: If you happen to land on an SEO firm that doesn’t have contact details you need to keep off. Contact details should include the company’s physical address and telephone.

Check out their location using Google map and if possible go to the physical location to confirm. In addition, call the telephone numbers provided to make sure they work. Any reputable company will respond to consumer queries fast therefore check their response time.

Scrutinize the staffs who answer your calls and talk to physically, this is to ensure that they are professional and know what they are doing.

Length of time in the industry: The best SEO firms to contact are the ones that have been in the business for some time. This is because length of time shows the company’s credibility, expertise and stability.

Check if they are listed on Better Business Bureau (BBB): Any legitimate company has to be registered. In the US, a reputable SEO firm needs to be registered with BBB. In fact, most firms post a link on their site where you can read their records.

You can also check whether a company is listed in your state Attorney General’s office. These records can be found under the section called Consumer Affairs.

The police department is a good place to see if people have placed complains regarding any firm. Through the police you can gather vital fraudulent activities been carried out by any SEO firm and any other institution for that matter.

Summary: The best approach to doing search engine optimization is learning the tricks and doing it yourself. But if you don’t have the time you can outsource for the services.

The importance of knowing the basics of SEO will also help you know if an SEO firm is legit or not.

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