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Why Am Getting Google Traffic And You Are Not

Why Am Getting Google Traffic And You Are Not

If you are looking to make money as you work online then you need to get google traffic. There are so many search engines but the one that tops them all is Google. The other major search engines that you need to rank on include Yahoo, Bing and Ask.

As much as google traffic can be quite high, you need to compare conversion rate with other search engines. This is because you could be getting high google traffic but high bounce rates. On the other side, you could get low traffic from Yahoo or Bing but low bounce rate and high conversions.

This is why you need to have a way of analyzing your traffic to see which search engines convert well for you, thus target to rank on them. One of the best free web traffic analyzer is Google Analytic.

8 reasons that are making you not generate organic google traffic.

1. Untargeted domain name: The domain you choose plays a major role when it comes to attracting google traffic. It is advisable that you first do a keyword research to determine the main keyword to target. Choose a keyword that is commonly searched for within your target niche market.

This is the keyword that you need to use to come up with a domain name. Search engines when they Crawl your site they lay some emphasis on the domain name. Thus if you have your major keywords in your domain name it will be easier to be positioned in the first result pages.

web addressYou will notice on this blog the targeted keyword is work online. Google have already ranked me on page one with the keyword working online. It will not take long before am placed on the first pages of top search engines for my main keyword phrase.

This is not the only thing you need to do to rank high. Keep reading the rest of the article for basic rules of getting a high page placement.

2. Unpolished writing skills: Many of us are victims when it comes to lack of writing skills. In fact I’m one of them. I do not like writing and in school I never performed well in the English subject especially writing.

But one thing I came to discover is that practice makes perfect. The more you keep on writing the more you gain experience. In addition, the more you learn how to integrate keyword phrases in your content the more organic google traffic you generate.

When I started blogging my grammar was not good at all, but with time I have been able to improve my writing skills. My advice to you is to start a free blog today and everyday wake up and share want is on your mind. Within no time you too will sharpen your writing skills and begin getting google traffic.

Once you have improved your writing skills, it is best you get your own domain name and web hosting. Choose a web hosting company carefully; personally I use Hostgator since they have proved to have top notch services and support.

They also offer great discounts, with a coupon code like workonline25 you will get 25% discount for whatever package you purchase.

3. You don’t analyze your readers: The advantage of having a blog is that you can interact with your readers. It is important that you take time to moderate your comments. This will enable you to know what your viewers want discussed.

You will also get comments that will assist you know which are the right keyword phrases to target on your blog posts. Note: Take time to approve relevant comments to help further optimize your blog and generate google traffic.

4. Lack of uniqueness: There is an adage that goes “necessity is the mother of all invention”. You need to have a need for the innovation in you to come out. As for me, making money while working online was my desire. Therefore, I had to find ways of how to become unique.

I spend endless hours reading and writing and that is what has made me what I am today. Though I did not have someone to teach me on how to work online at home, I still managed to gain knowledge and create my original content.

Unique content is imperative since search engines will note this and hence send traffic your way. This is especially so for google traffic because Google spiders are more advanced.

5. Regular posting: Posting articles on regular bases is fundamental in attracting google traffic. Make sure you submit at least 2 articles every week. This will ensure that when search engines bots come to your site they find new content.

Have a particular day where you sit and come up with rich content. Post on this particular day and at a particular time. As for me I schedule to publish a blog post every day at 23:30 GMT. This means search engines bots will always come to my blog every day for new content.

SEO Pressor6. You do not target Google Traffic: If you want to generate google traffic then you need to know how Google Crawls sites. In your blog back office you have a place to add your META tags. Make certain you add your keyword in your Meta tags.

Google pays more attention to your description Meta tag. Therefore ensure you have put the description of your blog and do not forget to incorporate your targeted keywords.

The Meta description needs to be reader-able to both search engines and internet browsers. Your blog description is what shows up on search engines results. In case you do not add to your description META tag, search engines will choose for you and they may get a description without including your keywords. If that happens you may not rank as high as you may want thus low google traffic.

7. You do not promote your blog: Online marketing is the core to working online and making money from blogging. There are many ways to promote your blog; some are free web traffic generating strategies while others you need to spend some cash.

Click here to get topics on best online marketing strategies.

8. Un-optimized Blog template: The best blog themes to work with are wordpress templates. Most wordpress templates are already optimized for search engines. In addition, there are plugins you can add to further boost your internal blog optimization.

Some of the plugins that can ensure you generate google traffic include WordPress SEO, All In One SEO and SEO PRESSOR PLUGIN.

In addition, first impressions really matter a lot and so you need to take time to choose an attractive blog template. There are many free and paid templates you can choose from.

For example, you can search for “best free premium wordpress themes 2011” to get results of the latest templates. Once you have chosen the theme you like as your friends to give you their views. It would be better you spend a lot of time selecting a theme that is optimized since it can go a long way in helping you make money online.

The advantage of targeting google traffic is that you will drive more traffic thus increasing chances of making sales. It also means that if you can rank high on Google, you will also get good positioning on other top rate search engines like Yahoo and Bing.

In fact, I have noticed I make more sales from Yahoo and Bing traffic. This is because people searching the net using Bing and Yahoo are more targeted customers. They also are people who are ready to spend money online.

Therefore, the next time you write that post optimize for google traffic and other search engines.

Press on the links below to learn more as regards to working online marketing tactics.

Free Business and Tech Magazines and eBooks

How To Go About Learning SEO – Eliminate The Bottle Necks

How To Go About Learning SEO – Eliminate The Bottle Necks

In order to succeed in online business you cannot avoid learning SEO (search engine optimization). This is because traffic is what web business is anchored on.

The more visitors you can attract to your site the higher the chances of making it big online.

It therefore goes without saying that one of the ideal ways of directing traffic is through SEO. As you learn and implement effective SEO tactics, you can be assured that you will always be the one to beat in your niche.

The other day someone on facebook was asking me what is SEO (Click here to learn what SEO is). It then dawned to me that very many people don’t even have the slightest idea what the initials SEO stand for.

Then there is another group of people who have an idea what SEO is but they don’t know how to go about it.

It is these two reasons that I thought is prudent I come up with an article that offers guidelines on how to learn SEO.

If you are starting out in SEO then you have to read this post to the very end. The post contains insightful tips and secrets on how to effectively learn how to SEO:

1: Read Widely: For you to be good in SEO you must pay attention to details. This is not a common trait with most people and yet it’s what separates success with failure.

So as to learn the nitty-gritty of a given subject you must be willing to read widely. When you set your mind to read your mind tends to grasp finer details that normally you would forget.

If it is about learning how a robot.txt file works, read all you can about the topic until your mind absorbs everything it can.

Reading alone is not enough. You also have to put into practice what you learn. Every time you implement something you have read the chances are that you will not forget easily.

But you have to be careful not to read everything you come across. In your pursuit of learning SEO you may find yourself getting sucked into reading almost any post relating to SEO.

Not everything you read on the web is gospel truth. You need to have a sieve so as to concentrate on real SEO.

Reading everything can be very dangerous in that by the end of the day you may get confused. The secret to reading wisely is to bookmark articles posted by experts or using a site like pocket.

Sites like SEOmoz or Search Engine Land have amazing articles on how to SEO.

Remember that for you to really learn something you must do it. Hence, after you have read about a certain SEO strategy, you need to implement.

I like looking at it as creating your own thing from scratch. You never know you, might just discover new SEO techniques along the way.

2: Hook up with SEO Experts: Some people after they have read two or more articles on SEO think they are the gurus. This is until they meet other people who have been in the business for a longer time.

There is nothing as sad as thinking you know everything or assuming you are the smartest SEO guy. That day you will be put in a room with other SEO guys, you will realize you know absolutely nothing.

I believe the people who learn the most are those who expose themselves to people better than they are.

I learned this the hard way while in school. I used to think I’m the best footballer until I came out of school and met other boys.

They were so good that sometimes I was put on the bench which was not something I was used to. This forced me to work even harder to become an even better soccer player.

Before long I was learning new moves that I would never have learned.

Moral of the story; in order to learn SEO you have to at some point expose yourself to people more experienced than you are.

This may cause you some embarrassment but by the end of the day you will have learned something you didn’t know. Out there you will come across smart SEO guys who will push you to the next level.

To hook up with SEO experts you don’t have to necessarily attend a seminar. There are several online forums you can enroll in like blackhat forum, warrior forum or a site like SEOmoz.

Connecting with folks that know more than you know on any given subject will push you to learning new things.

3: Be curious: You sure have heard the adage that says “Curiosity killed the cat”, this might be true to some extend but the greatest asset you can have to study SEO is curiosity.

The thing about being curious is that it takes you to the depth of an issue. It makes you ask yourself questions that other people will not normally ask.

To know how to SEO you have to always ask yourself how a certain strategy works. Asking question is the one of the most critical elements of advancing in life.

The more you ask yourself SEO questions the better you become in SEO.  This brings to mind something I have always believed; there is a difference between training and learning.

Training is about showing you how to go about doing a certain task but learning is a personal responsibility to go beyond what you have been taught.

From an SEO viewpoint, after you have received training on how to SEO, you need to go out there and discover more. Learn how search engines crawl, index and rank websites.

By getting your hands dirty it will for sure make you a better SEO marketer. You might end up breaking a leg in the process thus the need to have a safe landing pad.

Therefore, before you launch your own site of which you have full control. Try out installing tracking tools such as Google Analytics and the like on a free blog such as blogger or wordpress.

Once you have perfected your skills you can then implement them on your premium site.

how SEO works

4: Enjoy failure: Anytime you are learning something new things are bound to go wrong sometimes. Learning SEO is not any different.

It is not until you try something that you will discover if it actually works or not. As you try to establish yourself online you need to create space for failure.

Things are bound to go wrong and in some cases they do so public. You have got to have an open heart where you accept failure. This is a very crucial life skill too that will propel you to become an authority in what you do.

Failing is an important aspect of learning SEO more so when you fail while others are looking on. This will expose you to criticism and in the process you will learn a thing or two.

5: Learn something new in 2 hours: In order to become an expert in SEO it may take you several months. But there are some certain skills you may learn in day or within hours.

When you are learning, it gets to a point you hit a learning curve. This is the time you have a drive to know how a certain thing works within the shortest time.

Ideally, you should take advantage of this thirst for knowledge to improve your skills. As you learn SEO you will discover sometimes your mind will be ready to absorb but other times you just don’t feel like it. By the way this applies to any kind of studying.

Normally, the journey to becoming an expert begins with you been a newbie, then you move to basics, core competence and finally you earn the title expert.

The length of time you take on each stage depends on you. For example, before someone knows how to SEO; one person can take a year or two while another takes just a few months.

You have the ability to make things work in your favor. Take the initiative and determine the time it will take you to learn all you have to know in regards to online marketing.

6: Write what you learn: When it comes to writing people who run blogs about SEO have an advantage, this is unlike people operating blogs on other niches.

Studies show that when you write things down your memory tends to retain more than when you just read. You can even go a step further and implement what you have read and written down.

What makes writing down so powerful is that your mind takes a creative nature. The secret is that anytime you write or edit written content it gets your mind thinking intensely.

It even gets better when what you write lands in the public domain. Here I’m talking of people who post articles on magazines, books, e-book, blogs and the like.

This means you become a subject of criticism which in the long run helps you learn something new and correct you mistakes (Read points number 2 and 4).

7: Realize that SEO is just part of online marketing: You can be the best SEO expert in the world but that does not mean you are done.

Web marketing involves several elements of which SEO is just one of them. Don’t also forget that search engine algorithm keep changing all the time therefore you have to keep learn new SEO strategies every time.

For you to be effective in online marketing you have to learn SEO and mix in some social media marketing, video marketing, article marketing and a little of forum marketing just to mention a few.

In all these internet marketing skills you need to allocate time and use the same tactics stipulated in this post to gain online marketing skills.

Conclusion: To become an expert in any niche you have to be ready to take it all the way. This may mean spending sleepless nights.

Learning the skills of SEO takes time; therefore don’t think in a day or two you will know everything there is to know.

As for the newbies I have this for you, connect with SEO experts and most importantly become the curious type. This will help you take charge of your learning experience. The more you ask why, the faster you will learn new skills.

SEO is one of the best skills to acquire when it comes to promoting your site. Other strategies may be short-term but SEO is for long-term as long as you stick to the SEO guidelines thus avoid going to the bad books of search engines.

Probably there is something I have not mentioned that you think you might add or something I’ve explained unsatisfactory, you are welcome to share your feedback in the comment section below.

If you think this post will help someone out there use the social media buttons appearing on the left of this post to share.

This work from home blog is dedicated to sharing rich and insightful content on how to market your business on the web.

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Intrigues Of Google Internet Search In 2011 Going To 2012

Intrigues Of Google Internet Search In 2011 Going To 2012

The story of the year for internet search marketers was Google’s several algorithm changes. In 2011 there were over 500 algorithm updates but the king of them all was the Panda Update. If you talk to any SEO marketer, they will attest to either benefiting or falling victim of Panda.

When 2011 started, people complained of how internet search had become messed up. At the top of search results were sites and blogs offering bogus content. Sites from link farms were said to be dominating the net and that prompted Google to find ways of rooting out these sites.

Towards the end of the first quarter of 2011, Google began dealing with these sites by coming up with an algorithm that was named by internet marketers, Farmer Update. Later, Google officially came out and told internet search marketers the real name they had given this algorithm change, it was Panda Update.

Since then there have been several versions of panda all aimed at weeding out crappy sites from Google search results. But during this time some genuine sites had also fallen on the way side. Though some of them recovered e.g Hubpages others were not so lucky e.g eHow and Ezine articles.

These sites had to do major clean up so as to move up the ranks again. For example, eHow had to result to deleting over 300, 000 articles. Ezine articles that was considered one of the top article marketing directory, up to date has not fully recovered.

Share your comments in the section provided below this article on how the Panda updates have affected you, positively or negatively.

To demonstrate to you how powerful Google is, a site like yahoo had to also undergo major adjustment too.

If you ask me Google had no choice but to implement these changes. You may question the timing, but whether you like it or not someday this was bound to happen. The fact that users were complaining about internet search results meant that sooner or later Google was going to loss to their competitors.

Knowing Google they were not going to just sit back and watch as their search engine credibility go down.

So as to remain the top search engine and thus continue to generate high revenue through Google advertising, they had to draw the big guns. Did you know that Google’s top earner is advertising, 97% of googl’s total revenue is generated by google Adwords.

Therefore, there is no way one can blame Google for what they have done in 2011 when it comes to site ranking. Google internet search had become so messed up they simply had to find a strategy to straighten it out.

It may not have been 100% perfect, but either way search on google is now giving more quality and relevant results. After the dust had settled, Google finally shared with SEO internet marketers the kind of content they need to publish to remain at the top of google internet search.

Come 2012, this are the things you need to look at as you are creating content. If you do so you will be on the safe side of the panda updates and future Google algorithm changes.

Here are things to consider as you generate web content:

*Ensure your content is always of high quality. Before you publish your articles ask yourself if you think the content is good enough to appear in a book or a top ranking magazine.

*Avoid putting up to many ads that will distract visitors from reading your main content. The next big thing come 2012 is going to be the issue of ads-to-content ratio. Google said it is doing the tests right now, but you can bet they have already effected these changes to some extent.

*Your content should appear as been aimed at offering informative content to internet searchers rather than seeking to rank for targeted keywords.

*Avoid duplicate content by posting the same articles and only changing the targeted keywords.

*Show professionalism by going through your articles to correct grammatical errors and spelling mistakes.

google internet search*Take your time to create and edit content. Hurriedly produced articles will most of the time lead to substandard content thus google will not rank such content high.

*Do you think that your visitors will trust the content you are sharing on your website, blog or on an article marketing site?

*Go the extra mile to share interesting content that will amuse and captivate your readers.

*The information you publish on your site should be original and not copied from other sites. Therefore, take time to do your own research and investigation so as to come up with your own valid opinions.

*When compared to other similar topics, your articles have to rich with information that is valuable to internet search users.

*Share content that will make your site to become an authority in your niche.

*Avoid an incidence where google internet search users would complain about your content and you will always be in the good books of Google.

*Publish information that would easily necessitate your readers to bookmark your site or share it with their friends. If your site can have a viral marketing effect, you are good to go.

*If you decide to write on a certain topic make sure you do a comprehensive job. Don’t publish half baked content and expect search engines to offer it to internet search users.

*Write long and descriptive content that provide specifics. Search engines will give more preference to long articles over short ones.

*Ask yourself, would visitors trust your site enough to enter their credit card details thus purchase products while on your site? If your answer is Yes, then you are set to succeed in internet home business.

*Concentrate more on having unique content on your site rather than sharing your content on network sites. Broadcasting your content so much will make your individual pages loss value since you will give them less consideration.

*After people have read your articles will they consider you an expert in your niche or just see you as another publisher posting half backed content?

Towards the end 2011 Google was not done, they released Google Fresh. The effects of google fresh were not felt so much since 35% of internet searches were affected. This translates to 1 site out of 6 been affected. The update was aimed to give priority to site providing fresh content.

Summary:  Finally, 2012 is here with us and SEO marketers need to brace themselves not only for Panda updates, but also for algorithms that address above the fold content.

To avoid falling victim of the google updates in 2012, do what google says. There are over 200 parameters that google uses to rank websites. Slight changes of these signals can easily increase or demote your site rankings.

So as to be safe, focus on publishing rich and high quality content continually.

Subscribe to my RSS feed for more updates on internet search as you work online. You can also enter your email address in the section provided on the side bar for updates.

Google Ranking Algorithm Changes Once More

Google Ranking Algorithm Changes Once More

Have you noted that google ranking has been affected once again? SEO experts from different quarters have voiced their concerns about the new changes.  While others are celebrating the new google ranking updates, others are up in arms calling it suspect.

The new algorithm update has been named Google Fresh, it took effect 3 days ago (5th November 2011). Since this happened over the weekend, am sure most webmasters will wake up on Monday to find their sites ranking differently. One thing you can be sure of is that most reactions will be posted this week as bloggers and SEO expert analyze the new google ranking algorithm.

But even as we speak, some SEO experts have already voiced their opinions and it is just the third day of the change. This goes to show that Google Fresh has already affected most bloggers, webmasters and companies offering SEO services.

On one post shared by the owner of a site called I Love SEO, thought that the new google ranking changes were brought about by the need for more advertising space. Gianluca coned a name of the new google algorithm and named it Caffeine 2.0.

The one thing that all search engines seek to achieve is provide their users with quality content. Once user experience has been enhanced, search engines know that their main stream of revenue which is selling advertisement space will increase. It is for this same reason that Google keeps on striving to improve user experience at every opportunity.

Just the other day, Google ranking for most sites was affected by the Google panda updates, and before webmasters can recover from that change, today some will wake up to another change yet again, the Google Fresh.

I tend to concur with Ben Will a writer with Marketing pilgrim who says the best strategy on improving your google rankings is by regular posting. Search engines in their pursuit to provide their users with quality content, will always rank high sites that are updated on a continuous basis.

Therefore, for those people that are consistent when it comes to blogging, you need not worry of being affected with Google Fresh. But one point that Ben raised that I somehow disagreed with is the use of forum marketing.

For some time now people are spamming forum sites with their links thus making them appear like link farms. If you have to go this way, the best strategy is to join a forum marketing site that is moderated well. Note that in order to gain web presence on forum sites you need to invest a fair amount of work and time.

The new google algorithm change will have a great impact as regards to pay per click advertising; this was according to Jeff Allen. Though Google did not state anything to this regard, Jeff thinks that in the long run people that use PPC in their marketing campaign will feel the effects of this change.

I believe the reason of him thinking so is because Google has always sort to reduce the gap between organic search traffic and paid traffic. For people seeking to make money from home based online work like blogging, need to generate fresh content regularly.

One thing that remains constant when it gets to marketing on the internet through search engines is content. In fact, if you concentrate on updating your site with quality information you can be sure that every algorithm change will be to your advantage.

google rankingFrom the word go, google ranking has always been about producing quality content on an ongoing basis. But you can consider yourself lucky if the niche you are involved in does not require regular updates.

According to Google, the new Google Fresh change will only affect some topics and leaving out others. Therefore, in case you are in a niche that calls for timely or daily updates you need to be warily.

Those of you who have been updating your sites regularly can relax. Even if you note that your google ranking have gone down, keep updating your content as usual and it will not be long before you find your site ranking even better than before.

The debate for the last three days has been whether Google Fresh update is about consistency in updating new content or not. SEO experts are worried that in the pursuit to provide readers with fresh content, it does not necessarily means the content will be of high quality.

There is a lot of old and valuable content out there that may not feature yet some of this content is of great value to readers. Google needs to be careful not to compromise quality content in the name of providing fresh content.

Take a scenario where a small online business is trying to complete with a big site that produces hundreds of fresh content. Lets us hope that the new Google algorithm change it will take into account the quality of the fresh content.

Another aspect that this new google ranking brings forth is the issue of websites creating blogs. With a blog, webmasters will be able to generate fresh content on a regular basis thus improve their rankings on search engine result pages. Therefore, if you do not have a blog it is the high time you now seriously considered creating one.

With Google changing their algorithms every so often, most online marketers are finding it a great destruction. But let me repeat this again, if you concentrate on generating quality content, no algorithm change will affect you negatively.

Note: Content will always remain the main ingredient in any algorithm formula.

Most people are seeing the changes today, thus share with us what you think of the new google ranking algorithm. Do you think this google algorithm change places more emphasis on content freshness or not?

You can also share with your friends on this new google ranking change by using the social icons on the left of this blog.

Web Page Layout Included To Google Algorithm Formula

Web Page Layout Included To Google Algorithm Formula

How is your web page layout in relation to placing advertisements?

In December, we published an article titled Intrigues Of Google Internet Search In 2011 Going To 2012 and we warned webmasters of the impending Google algorithm change in relation to ads above the fold. The year has begun with yet another Google axe, the page layout algorithm.

According to Google, users have been complaining of landing on sites with too many ads as compared to content. Test on ad-to-content ratio has been ongoing for a while now and as we speak it has already taken effect.

If you have noted a drop in traffic on your site, then chances are that you are a victim of the new algorithm update. Google in their pursuit to improve user experience is trying to remove from their search results sites that have adverts plastered all over their web page layout.

In their webmaster central blog, google talked about the new update saying it will demote sites that are heavy with ads especially at the top. These are the kind of sites where readers have to go through tons of advertisements before they get access to the actual content.

Am sure you would have a pleasant experience opening a site that shows content right away. This is opposed to a web page layout where you have to scroll down to get the content.

This is also what is known as content above the fold. If your page layout has more of content than adverts, then you are safe. But if you have adverts above-the-fold it means your visitors will not have a pleasing experience thus Google will punish you.

Last year when I made my predictions about this new google update, I said it will probably take effect in the beginning of 2012. On this I was right. But the one thing I was wrong about was sites been affected by pop ups and overlaying ads.

Google categorically stated that web page layouts that have pop-ups and pop-unders will not be affected by the new update. Page layout algorithm will only apply to sites that contain webpages with static or fixed ads.

The big question that many online marketers are now asking is; how does one measure content-to-ads ration?

So far there are no official tools to gauge whether your webpages have ads that are above-the-fold. But according to Matt Cutts, webmasters should use Google Browser Size Tool to compare pages with content as opposed to having many ads.

The secret is simply to ensure at first glance of your site web page layout, visitors find enough content as compared to adverts. Google is saying, as much as adverts help webmasters generate revenue online, providing content should always take first priority.

You may then ask; how far can I take visitors down my page before they get access to my content? That is upon you to make a decision. But if you place yourself in your visitors’ shoes, you will see that content comes first.

Note: The page layout algorithm is actually aimed at targeting web pages that have excessive adverts. This is to signify that uploading adverts to a normal level may just work for you.

You may be lucky to still rank if your ads-to-content ration is normal but why take the risk. It will be safer to tone down on your ads per page layout and move up on google rankings as others come tumbling down.

It would also be good to note that this algorithm change will only affect 1% of searches on Google. This is a little number compared to Panda updates that hit even top ranking sites. In fact, up to date some of the sites that were hit by panda are still trying to make their way up again.

Is there anything you can do if you realize that you have fallen victim of Page Layout Algorithm Update?

Sure, there is a solution but you will have to wait for a while before you move up the search engine rankings again. Ideally, when you are hit by this ads-to-content ration update, google tags your whole site and not individual pages. Therefore, your overall rankings will drop.

page layoutIn case, you work on your page layout and reduce the number of ads to the acceptable percentage, your ranking will not move up immediately. Instead, Google spiders will re-crawl your site and take note of the alterations.

In order to lift the penalties, it may take several weeks depending on the number of web pages you have on your site. Just the way it took a while for sites hit by panda to move up the ranks, the same will apply to site found guilty of having ads above the fold.

Advice: There is nothing as annoying as landing on a site that hides its content below tons of adverts. Actually, most of us when we discover a site is heavy with ads, we click on the close button so fast.

Therefore, to some extent I do agree with what google has done with implementing the Page Layout algorithm. It is to remind webmasters and bloggers that the main reason the internet exist is to share content.

If you check around you will discover that most of the top websites and blogs, have one thing in common, CONTENT. The more information you provide to your target audience, the higher your credibility will go up thus more web presence and traffic.

Google is now the sheriff of the internet and thus it is advisable to be in their good books. Offer quality content and google will definitely send unique and organic traffic your way. Break the rules and you will sure face the consequences.

Summary: Content is king when it comes to online marketing. As much as ads ensure you make money online, you have to tone down and start to tactfully place adverts strategically. Ask yourself, if I was a visitor to my own site, would I be willing to come back again?

If the answer is “Yes”, then you are on the right path to succeeding in doing business on the web.

What are your thoughts on the new page layout algorithm update? Please post your comments in the comment section below.

To get more updates about strategies on working online from home through blogging, subscribe to my RSS feed. You can also enter you email address in the section provided on the right side bar.

Google has now officially welcomed us to the New Year. Believe or not, there are still more algorithm updates to come. To be safe from all of them, make certain your web page layout is content based.

Just a thought:  Does the web page layout algorithm apply to pages heavy with Google Adsense?


Penguin Update Effect On Google Web Search Results

Penguin Update Effect On Google Web Search Results

In a bid to clear spam from google web search results the dreaded Panda update was released last year. This saw some bigwigs in the internet world come down tumbling.

It did not take long before other minor algorithm updates were released to further spell doom to more sites. If you thought Google’s fight against Webspam ended with Panda, I have a big surprise for you.

It is now official that the dreaded Webspam algorithm update that webmasters feared has been released. Don’t be fooled by its somewhat harmless name, Google Penguin Update, as we speak hundreds of sites are facing the obscurity.

Click here to see the list of sites affected

The name may sound harmless but it has left many crappy websites lying dead on its trail. People have been complaining that even after the Panda Update, they could still find sites with useless content in Google’s web search results.

Do you think that the Penguin update will improve google search results? Leave your opinion in the comment section provided below this blog post.

We all must agree this was bound to happen. Google’s mission is to rid the web of sites that are deemed to have useless content.

Many might argue that in the process other genuine websites and blogs are suffering the consequences. This is true to some extent, but we cannot deny the fact that Google search is surely getting better.

In the wake of all these speculations about how to approach SEO, Google did release the guidelines that web marketers need follow so as to avoid getting hit by their updates.

Here are quality guidelines that you need to adhere to as regards SEO:

  1. Avoid stuffing your content with keywords. The days of over optimization are gone as google seeks to level the playing field.
  2. Look out for your ad-to-content ratio when building your website. Focus more on generating quality content especially if you are involved in affiliate marketing.
  3. Do not hide links or text in the name of improving your SEO ranking.
  4. Try and avoid duplicate content which most of the time is caused by creation of subdomains and multiple pages.
  5. Do not hide your links through cloaking.
  6. Redirects aimed at improving your SEO will land you into big trouble.
  7. Stick to original content and you will not have to keep looking over your shoulder wondering when the next update will be released.
  8. Avoid creating pages that contain viruses or badware.

By the look of things, google will stop at nothing to make sure their web search results are clean. The debates that are going on about the viability of these updates count for little.

Rather than talking of whether Google is doing the right thing or not, that effort should be transferred to generating quality content.

As we speak, Google is the number one search engine and by a big margin. Therefore, they are bound to do everything possible to remain at the top.

I too may not agree with all they are doing but I must admit that they are heading in the right direction. If you look carefully, the number of crappy sites in google search results has significantly reduced.

Reason for Google’s constant algorithm update:

The people who are acting all surprised with the recent Google Penguin updates are probably naive or refuse to accept reality.

From the beginning of 2011, the writing was on the wall and Google was on a quest to improve their web search results. Google released a sequence of updates all aimed at bring down sites that use black hat strategies to rank.

Google promised its users to give more preference to sites that offer quality and relevant content. Whether google web search results have improved or not, it is up to you to decide.

The journey that began with the infamous Panda update has today given birth to the Penguin algorithm update.

Ideally, all google is trying to do is make sure only quality content gets to their first pages. First it was panda that really caused a real uproar, but to prove Google’s resolve to improve search results, Penguin which also seeks to get rid of spam sites has come knocking.

You will realize that the Penguin update has come to continue where panda left. This is not to say that from now onwards google web search listing will permanently do way with crappy websites but the battle lines have been drawn.

We live in a world where things can never be 100% perfect. But that does not mean we tolerate those things that make life unbearable like landing on a site with adverts plastered all over the place.

There might be innocent victims in the fight to make things better but such is life. In other words, no one is safe when it comes to SEO.

google web search

In March 2012, Matt made it clear during SXSW that google wants to give equal chance for quality sites to rank well. This applies to people who employ SEO strategies and those who don’t but focus on developing quality sites.

Now webmasters who put more effort towards creating quality and helpful websites have a reason to smile. Moving forward, it appears like SEO strategies will count for less when it comes to increasing web presence.

This does not mean that SEO is dead; there is no way Google can run away from ranking sites using keywords and backlinks, not in the foreseeable further.

Simply what is means is that apart from employing white SEO techniques, you should make certain that your users benefit from your content.

What next for SEO marketers:

It is time the over obsession on SEO came to a stop. According to Matt Cutt, google does more than 500 changes to its algorithm yearly. This in short means that everyday something changes in the Google web search algorithm.

If you keep on tweaking your site everyday according to these algorithm updates, by the end of the year you will be having a site that looks like a lost and confused circus clown.

Don’t get me wrong, I’m not implying you stop following what is happening in the SEO world. By the way if you are not aware, with the leveling of the playing field google search results now includes sites that know nothing about SEO strategies.

This is an indication that SEO is slowly going back to the good old days when quality content took center stage.

SEO professionals had forgotten the SEO basics that made the internet a hub of gathering rich and educative information.

If you ask me, internet users are the beneficiaries of Google Penguin Update since bloggers and webmasters have no choice not but to revert to SEO basics.

In case you are wondering what these SEO basics are, let me spell them out for you;

  • Avoid underhand strategies also called black hat to improve your site SEO ranking. These tactics include buying of backlinks, getting involved in link schemes and over optimization.
  • When you create a website or blog your primary goal should be to benefit your visitors. Do not give search engines one thing and when visitors come to your site find content that is completely opposite.
  • Do not use automated programs and softwares that would hurt your site rankings. There are programs used to check your site ranking that can affect your site placement. For example, Web Position Gold that sends automated queries to Google.
  • You should seek to offer insightful and useful content. These you can achieve by putting your readers first and search engines second.

What you need to ask yourself is this; if search engines did not exist would you still generate the same kind of content?

If your answer is Yes, then you have no reason to worry been hit by the Google penguin update or any other update for that matter.

Conclusion: It is evident that google has their eyes fixed at people that use black hat strategies to rank. Whether their search engine bots can determine Webspam or not that is a different topic to be discussed on another day.

The noble thing to do is concentrate your efforts on creating a website or blog that puts readers first. Doing this may cost you SEO ranking but who really knows.

By the way, SEO is not the only way to increase your web presence. Social sites have of late proved to be another great source for generating traffic.

This has been boosted by the fact that Google web search results will also be determined by social activity. Therefore, creating and sharing your content on social sites can greatly increase your site visibility.

You just never know who will like or tweet your publication, it could be someone influential with 1 million fans who hang on every word he/she says.

Anyway, over reliance on search engine traffic is the worst thing you can do when it comes to online marketing. Today you might be riding high of SEO traffic but what lies in store tomorrow when another updates wrongly hits your site? Nobody knows.

The secret is simple, create amazing content and leave google to do its thing.

Algorithm updates are coming in thick and fast; to keep up to date with SEO matters enter your email address in the section provided below or on the sidebar.

Don’t forget to leave your comments about the Penguin update in the section provided below.

Feel free to also +1, share or tweet this blog post if you find it informative. You can find the relevant social buttons on the left side of this blog.


Author: Stephen Kavita

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Using Long Tail Keywords To Increase Link Popularity

Using Long Tail Keywords To Increase Link Popularity

It is obvious if you are an online marketer that you have come across these two terms; long tail keywords and short tail keywords. These are strategies that bloggers and webmasters use for link building thus rank high on search engine result pages.

Short tail Keywords (Primary Keywords): Are very competitive but have very high search volumes. They are the keywords where you use 1 to 2 words as anchor text.

Examples of short tails keywords in a site that deals with online money making affiliate products include:

– Make money

– Making money

– Work online

– Home business

Long tail keywords (Secondary Keywords): These are keywords that you can use to boost your link popularity and contain 3 words or more. Normally, they have low competition and have low search volumes.

– In the same online money making niche, examples of long tail keywords would be:

– Best way to make money online

– How to make money fast from home

How to work online from home

Top 10 online home based business

Of the two strategies of building link popularity, long tail is considered the best. Though the search volumes are low, ranking for long tail keywords is much easier. In addition, you get to generate highly targeted traffic with long tail keywords than with short tail keywords.

Ideally, with long tail link building you focus more on generating small traffic using less competitive keywords on every webpage you publish. As you build links on your page the anchor text should contain keyword phrases with 3 words or more.

How to do research for long tail keywords in building link popularity:

Yahoo answers: This is one of the best places to make sure that every article you write about addresses the needs and wants of your target audience. Every minute there are people asking questions on Yahoo answers that you can offer valuable answers in terms of content creation.

All you need to do is enter your primary keyword at the search box and then click on the blue button written Search Y! Answers. You will see results of the various questions people are asking using the keyword you entered. This will also give you ideas of the long tail keyword you can use to write an article.

long tail keyword toolGoogle Suggest: Every time you are searching on google, you will notice that you are provided with various other search terms. This is what online marketers are calling google suggest. Using google suggest, you can research and find the long tail keywords queries that relate to your short tail keywords.

You may ask yourself, why use long tail keywords if the searches are low?

a. In the eyes of search engine spiders they look more natural

b. It improves your site overall link popularity.

c. It is easier to rank

d. You help vary the keywords on your site hence have a strong link base for your site or blog.

This is what will happen when you use long tail phrases in link building:

  1. The first outcome of using long tail keywords is that you will start generating trust from search engines. This is mainly because your links will look more natural.
  2. You will also rank for both primary and secondary keyword phrases. The reason for that is that you will have different variation of keywords in your anchor text. For example, in a long tail keyword phrase like how to work online from home you will target to rank on 3 keywords 1. How to work online 2. Work online 3. Work online from home.
  3. With secondary keyword phrases your web pages gain more authority and hence rank high on search engine result pages. As a result you will end up also ranking on other related keywords that you will use in your content which you have not targeted to rank on.
  4. The overall link popularity effect of your site or blog will sky rocket as time passes. As you continue creating webpages which contain long tail keywords as anchor text linking to your homepage and other related pages, you will strengthen your general link popularity.

It is can be challenging to shift from using short tail to long tail keywords for most blogger and webmasters. But for you to begin generating high targeted traffic fast you need to make the change.

It would be advisable to first look at your traffic graph now and record. Then implement the long tail phrase approach to see if you will notice any difference in traffic volume.

The indicators to monitor before and after the implementation of secondary keyword strategy are:

– Variation of keywords generating traffic to your homepage and individual webpages

– Volume of visitors

– The number of traffic generated from targeted and untargeted keywords.

You can give it at least a week or a month to see if the strategy is working for you or not. Choose a variation of about 15 to 25 long tail keywords that are in your niche.

Summary: Search engine optimization is about using an array of online marketing arsenals. This makes your site appear natural both to your target audience and search engines. Do not forget that the focal point of online marketing through SEO is dependent on CONTENT.

It would be to your advantage the day you will have 30 or 50 webpages generating little traffic through long tail phrases, than having short tail keywords that you may take very long to rank.

7 Blog SEO Rules Webmasters Must Adhere To

7 Blog SEO Rules Webmasters Must Adhere To


If there is something that remains a thorny issue in the blogging arena is definitely blog SEO (search engine optimization). Webmasters are constantly at the mercies of search engines. How can we forget the recent panda updates that affected both farm sites and some good blogs?

This happened in January and it seems like yesterday; mainly because those that were affected will take some time before they recover.  In fact, every so often some site is bound to be a victim of search engine optimization death.

Since search engines keep on altering their algorithms at will, what does one do to succeed in blog SEO? The rules keep on changing and that means that you too need to re-adjust so as to remain relevant in the online world.

As a work online marketer, you need to know some fundamentals of blog SEO. This is the main reason that I have published this post. To let you know the core elements of blog SEO and how to always stay ahead of the game.

Below are 7 basic guidelines on Blog SEO:

1. Link build gradually: Many are the times when bloggers rush to link build in the name of making money fast. It is true that you can make money fast, but the long term effects of rushing your link building can be very disastrous to your blogging business.

Normally, search engines prefer seeing backlinks growing gradually and naturally. Therefore, have a blend of link building tactics since it will appear natural to search engines.

Personally, I use a combination of different backlink building strategies that include article marketing, social bookmarking, social media, creating other related blogs and most importantly guest blogging. With this kind of white hat blog SEO, you can be sure to remain in the good books of search engines.

Even as you implement these blog SEO strategies, do not do it fast. Having too many backlinks in a short time will only raise a red flag even if the links are from top rated sites. Hence to avoid being penalized go slow on boosting your link popularity.

2. Have a strategy: A cautious approach to blog SEO will help you grow as you are working online. This is especially so when you are implementing social media marketing.

There are bloggers who go out and create several profiles on a social site like facebook or twitter. All this they do in the name of boosting their site ranking. Yes, you will have more backlinks but what is the point of doing all that in one day.

The best thing to do is to have a strategy so as not to appear spammy. Pick one strategy at a time and implement in phases. Bombarding the internet with low quality links will only result in you hurting your credibility and eventually your online presence.

Make sure that every link you create is adding value to both your target audience and your blog SEO ambitions. In short, move one step at a time.

blog seo tips3. Follow Blog SEO set guidelines: If there is one thing that we cannot escape, are the constant changes of search engine algorithms. I personally understand, because search engines will do anything to improve their browsers’ experience.

For search engines to remain in business, they must endeavor to deliver quality search results to their users. The same applies to your blog, you cannot expect to make money from blogging if you do not give your visitors quality.

It is with this in mind that you must be up to date with the guidelines of the various search engines. Periodically, read the Google, Yahoo and Bing SEO guidelines and make sure you adhere to them.

Learn the white blog SEO strategies and stick to them. Do not be tempted to try the black hats tactics even if others in your niche are doing it. They may get away with in today, but sooner or later they will be caught in the net of another panda update.

4. Be patient: This is a critical virtue when it comes to blog SEO. It may be a bitter pill to swallow especially to the newbies but that is the truth. You must be ready to wait if you want your blog to rank high.

Normally, it takes a while before search engines can trust your blog and rank it high. To some it can take a up to 1 year depending on your niche. Thus do not expect to make money fast if you want to generate unique traffic from search engines.

Blog SEO is a gradual process that you need to work on one step at a time while observing the laid down rules. Though it may take a while, but the day you get to the top you will sure reap a hundred folds.

In addition, you need to realize that the internet keeps evolving and so to remain at the top you need to move with the times.

5. Research for keywords: The driving force of blog SEO is definitely keywords. Personally, the first programs I open when I put on my computer are my keyword search tools.

Getting to know the right keywords that are used by the people you intent to target is critical. To start on the right footing, you must select the right keywords to use on your blog.

Do not go for a keyword only because is sounds good to you, what matters most is what your target audience are searching for. Some of the free tools you can use include Bing webmaster tool, Google Trends, Google keyword tool and google insight.

6. Integrate top online marketing strategies: On this blog you will find articles that go into details about the various top work online marketing strategies. Mostly, the blog posts I share are personal experiences that I have had with each marketing strategy.

Before I share any tactic, I test it out to make sure that I talk from experience. One strategy that I have known to guarantee results is integrating different internet marketing arsenals.

Using various tactics ensures search engines view your blog SEO as natural. Therefore, incorporate all your marketing strategies in your online working schedule.

content is king7. Content: I chose to mention this as the last point, but ideally it should be the first. The one thing that you can never go wrong when it gets to blog SEO is content generation.

The main reason that the internet was invented was because of sharing content. This tells you that no matter how much the algorithms keep changing, the one element that will forever remain constant is Content.

Anytime you hear the word content being mentioned it means all forms of content. This includes blogging, videos, micro blogs, newsletters, whitepaper, web pages, press release and so forth.

This are the various elements that you need to work on to ensure that your blog SEO bears fruit in the long run. As you draft your content, make certain that you are adding value to your readers. It is OK to optimize your content, but do not forget that people are the ones who will be buying your products and not search engines.

Hence as you look to be successful in blog SEO; your content needs to be readable and easily understood by your target audience.

Observe the above blog SEO rules and you will sure be on your way to work online at home success.

Why Generating SEO Analysis Reports Is Very Important

Why Generating SEO Analysis Reports Is Very Important

An integral component of working online from home through blogging or operating a website is SEO analysis. It is a proven fact that for you to make money online through blogging you must think of search engines optimization.

It is true that there are many ways of earning income online but the best approach is having a website or blog. The beauty of it is that it’s a work online part time basis venture and you get to create a one stop shop for all you have to offer.

But there are some questions you need to ask yourself; If SEO is part of your marketing campaign, can you measure or do a proper SEO analysis of your site? Do you know how to measure the progress of your site in terms of traffic and conversion?

The thought that SEO analysis is something only performed by SEO companies is misplaced. You too as a webmaster or blogger must on a regular basis gather an SEO report to monitor your site progress. On this write up we shall look at some of the parameters you need to measure and the tools you need.

Measure your site or blog structure: There are SEO analysis tools that can help you generate a detailed report of your entire site structure. The details include SEO reports on your homepage, individual webpages and subpages performance.

Collecting data of this nature is like analyzing your site architecture. Here you will get to know problems that your site could be having which include broken links, website coding errors, server glitches, 404 errors and so on.

Site structure is important data to collect since it greatly affects your site placement on search engine result pages. The best approach is to regularly analysis your site structure since you never know when something may go wrong. One of the best SEO analysis tools to help you perform this task is Web CEO.

Measure your site attributes: Some of the site attributes that need to be analyzed include your web content, site structure, link popularity, placement for your targeted keywords on search engines and measure to see if your SEO campaigns goals are been achieved.

It is critical for you to measure your onsite optimization as well as your external optimization. Get an SEO analysis tool that will tell you the right place to position your keywords within your content and the right sites to backlink to.

Web CEO is an amazing tool that web owners need to have in order to properly optimize their content. The tool will also help bloggers monitor what their competitors are doing.

The advantage of using an SEO analysis tool is that with just a single click of a button, you will get a detailed SEO report of your site and also for your competitors.

Here are some SEO reports you can collect when you use Web CEO:

Helps you to do keyword research thus target only profitable and high quality keyword phrases. Keywords research reports will include number of traffic, level of competition and search volume results. Another tool to help you do quality keyword research is the Keyword Winner.

Web CEO will display for you a detailed Site Audit Report. This is good especially for new websites since it will help you measure your site structure and content before you begin site optimization.

You will be able to collect a report of your site backlinks. It is important to know your inbound links and their quality. This way you can filter out the backlinks that are not of high value hence improve your link profile.

With Web CEO you will gather SEO analysis report regarding your competitors’ websites or blogs. Using keywords, you can easily know where you rank compared to your competitors. It is advisable to compare your ranking with your competitors on different search engines.

Help you to know some high quality and profitable keywords within your niche that you are missing out on. For example with the Keyword Winner you will get suggestions of other keyword phrases you might not have thought about.

You can also use Google Suggest which is free.

Remember to also generate a report of your competitors’ backlinks. With this SEO analysis report you will be able to

-Monitors how your competitors are fairing on over a certain time frame.

-Learn your competitors’ internal and external optimization strategies.

web CEOMeasure your site bounce rate, Traffic, and Conversion Rates: As much as you want to rank high on search engines and generate high volume of traffic, you need to also measure your return on investment (ROI).

A good web SEO analysis tool should reveal to you other parameters like visitor loyalty, bounce rate and return visitors. These are parameters that help you to increase your site conversion rate. Therefore, as you monitor your site placement on search engines, you need to also track your bounce rate and conversion rate.

With a detailed SEO analysis report on bounce rate and conversion rate, you will be in a position to see if the keywords you are ranking on attract the right targeted visitors and if they pay off.

A free tool to use to get this kind of SEO analysis is Google Analytic.

Measure your ranking progress: It can be quite tasking doing an SEO report on your site ranking manually. Since having a graph is the best way to monitor your progress over a period of time, it is best to automate the whole process.

In addition, it can get even more challenging if you are generating a report manually of your ranking using different keywords. Here is where SEO analysis tools like Web CEO can come in handy. With Web CEO you can generate and track your site ranking report automatically.

The advantage of getting a virtual SEO ranking report is that it will show you how you are fairing on all your targeted keywords, on one graph by a click of a button.

Collect new keyword phrases: Analyzing your SEO campaigns will help you to see which other keywords you can seek to rank on. This calls for you to use quality SEO analysis tools that will suggest to you quality keywords that bring targeted traffic.

Summary:  Generating an SEO report is a perfect way of knowing which keywords you are ranking on and how they are attracting traffic. With such a report, you can know the keywords that you are ranking for on page 1 but not generating good traffic.

Also see keywords that you are ranking on page 2 and still generating traffic hence work on them to rank on page 1.

Having an SEO analysis report will help you see which anchor texts your competitors are using thus offer your better insight on the text to use in your hyperlinks or anchor text.

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