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Site SEO Guide To Survive Google Panda Updates

Site SEO Guide To Survive Google Panda Updates

Site SEO (search engine optimization) is major business in the online marketing world. It is believed that 95% of all the traffic generated online is from search engines. With Google being the most used search engine, it was a big blow to some sites when they announced the new Panda updates in the beginning of the year.

Thousands of websites that get traffic from US got affected by the Google Panda Updates. It is believed that over 10% of top ranking sites got a slap. The main reason according to Matt Cutts, was to get rid of Farm sites that rank high on google search results.

I believe google did a noble thing though some reputable sites were greatly affected. It is true that some low quality sites where appearing on first pages of Google and thus the reason to weed them out.

Though the panda updates happened in the beginning of this year I thought it wise to remind webmasters what they need to do. This is in terms of site SEO, hence avoid being the victim the next time Google comes with the SEO axe.

Since Google keeps changing their algorithms; it is recommended that you learn some site SEO rules to follow so as not to be affected the next time round.




How to avoid been caught in the next Google Panda update web

1. Try to track down the low quality sites that are pointing to you and request them to remove the links. There are some backlinks that are of no benefit to your site SEO. Seek to get backlinks from high ranking sites and blogs that have a good reputation.

2. Check the ration of content and the advertisements on your pages. Make sure that you have more content than advertisements. Having too many advertisements will greatly affect your site SEO ranking.

3. Go back to your old webpages and see which of your pages you over-optimized. It is always recommended that your keyword density should not go beyond 3%. Some people in the quest to rank higher on search results over optimize their pages and thus were affected with the google panda updates.

If you have a wordpress template, you can add a plugin called WordPress SEO. This plugin will help you avoid over stuffing your webpages with keywords.

4. If you have a website, it is vital that you attach it to a blog. With a blog you can add fresh content regularly and this will greatly improve your site SEO. Always remember that whatever algorithms search engines implement, content will forever remain KEY.

site SEO5. Now that google have new site SEO rules it is imperative that you follow them. Do an overall analysis of your web pages and any low ranking pages you find should be removed. This I like calling site SEO clean up.

6. Work towards posting more quality and informative content. This is the one thing you can do to never go wrong in site SEO. Mainly, search engine optimization is all about rich and useful content. Find issues that challenge people in your niche and offer workable solutions and you will be safe.

7. Visitors should find it easy to navigate through your pages. Ensure that your categories are easily accessible. Ideally, it should take 3 seconds for visitors to locate your categories. The best place to position your categories is at the top of your site or blog.

To facilitate easy navigation, you should link up your pages. Add hyperlinks within your content to pages that have related information. Apart from improving your viewers’ experience, linking pages ensures search engines crawl and index all your web pages faster.

8. Just the other day google launched a social media site called Google Plus. In just 3 weeks over 10 million people have signed up. Very soon Google +1 will be part of the google algorithm formula, therefore jump into the band wagon NOW.

Of late social media sites have played a major role in site SEO hence it is critical that you have an account with facebook LinkedIn and twitter. Social media marketing is a perfect way to generate direct traffic and more so build your reputation and online presence.

9.  As for those who have filled their sites or blogs with videos and images it is time you did some major changes. What you need to do is add content that is related to your images. In short, you should have more quality content than pictures and videos.

10. Any duplicate content you have is affecting your site SEO. Blocking search engine spiders from accessing your tags and categories can go a long way in help you escape the google panda updates slap the next time round.

If you can get the pages that are duplicated, it is advisable that you remove them or better still you can rewrite them again. This will make them unique thus boost your site SEO.

You can be rest assured that this is not the last time that google will bring down the axe on some sites. Therefore, webmasters need to find survival skills in both site and blog SEO.

Believe it or not changes to Google algorithms are here to stay. Online small business people also need to up their game if they expect to stay afloat. I know this site SEO survival skills will help your online home business evade the next panda attack thus remain relevant within the cyberspace.

SEO Analysis Of Google Algorithm Search Updates

SEO Analysis Of Google Algorithm Search Updates

It has been an active year for Google with the many algorithm updates that have been taking place. Let us do some SEO analysis and see how the updates have affected sites in general.

Google has been the top search engine commanding 2/3’s of the traffic that is generated by search engines. That is why when you are doing SEO analysis you simply cannot ignore Google. Each year, Google states that it does over 500 changes to their algorithm coding.

According to google, there are over 200 hundred signals or parameters it uses to rank sites. It is likely that one of these parameters can have a positive or negative effect to your site rankings. The one algorithm change that caused a major uproar on the SEO industry was Panda Update.

SEO analysts are now debating on the new algorithm change that google says is to measure ads-to-content ratio. The big question is; what will google use to see what appears to be above the fold within a web page?

There is no doubt that come 2012, Google is sure going to implement the content-to-ads ratio. According to Matt Cutts of Google, the testing for measuring this parameters is been conducted. The algorithm also known as “above the fold”, will be aimed at ensuring adverts do not interfere with reading of content.





What are your thoughts on this topic? Is penalizing webmasters and bloggers for ads they have placed on their sites right? Share your comments in the comment section provided below this write up.

According to SEO analysis, this change has not been implemented as of yet. But you can be sure it will be done next year and there will be lots of fallout as far as ranking of sites is concerned. Do not be caught off guard; it is important that you make the necessary amendments now so as not to be a victim.

Google Fresh might have been the latest algorithm change this year but by the look of things, online marketers need to brace themselves for more updates. Google is not going to relent on their quest to offer users uniqueness, relevancy and originality.

Though Google has not revealed all their algorithm formulas due to competition and gaming, they are been transparent to some of these signals that have helped marketers in SEO analysis and ranking.

Late in the year, that is in November; google announced it had implemented over 10 changes. This included:

  • Gone are the days when you would get in the search results a page filled with ads and useless content. These sites are also known as parked domains. The algorithm that really took care of these kinds of sites was Panda updates.
  • Refinement of relevant queries: This means that rather than always giving you results that are similar to your search query, if you enter a rare word in the search box the results will be more specific. For instance, if you are searching for [two column blue template], search engines will not give your results that contain blue templates alone.
  • Summary content on google search result will now be more of what is contained in the body of an article and not from the header or menu content.
  • SEO analysis that have been done reveal that long tail keywords are been given more comprehensive page indexing. This means that webmasters and bloggers have to work on long tails keyword phrases since they will rank higher.
  • Retrieval of content originating from cross languages: There is very little content that is shared in languages such as Swahili, Afrikaans, Welsh, Serbian and the likes. Google will now translate the English content to the said languages and feature them in their local search result pages.
  • Freshness Update: This was the lasted algorithm change that google announced this year. SEO analysis of Google fresh is said to affect 35% of searches. The aim was to ensure that fresh content is noticeable to a certain degree depending on relevant searches query.
  • According to SEO analysis, one of the ways to generate traffic is optimizing your webpage images. Google updated their search formula to include signals that will display images that are fresh and relevant.
  • Google algorithm will now give more emphasis to official authority websites. This in short means that top websites will rank SEO analysishigher which makes begs the question, what will happen to the small home based business entrepreneurs? Share your opinions on this in the comment section provided below.
  • Originality is an integral part of making sure you rank high on search engines result pages. Google announced that they have added signals that will predict which among two related pages is the unique one.

Google has so much dominance that it can affect the web presence of big firms like Yahoo. Not taking any credit out of Google for its effort to rise to the top of the murky waters of internet business, has it infringed on their competitors?

I raise this question because of something that SEO analysts have noticed when it comes to searching. Did you know that while you are logged into your Gmail account search results are biased? Keeping your Gmail account logged in while searching the net shows you results that you previously searched.

According to most SEO analysts, this denies internet browsers access to a variety of information. When you are searching, you should get results that do not bind you to your own opinions. This issue was brought to the fore by a book titled The Filter Bubble authored by Eli Parser.

It would be much better if search engines offered a wider perspective in their search results. Then, why is Google putting a bottle neck by proving their users with biased information? The idea of displaying fresh and unique content is welcomed, but why give good content with one hand and then take it away with the other hand just because am logged into one of your products?

Conclusion: Above are SEO analysis of the past year that have greatly affected the online world. One thing that comes out is that algorithms do not have the privilege of using a sixth sense like human beings. No matter how much they claim searches are targeted, engines spiders cannot truly tell what searchers are really looking for.

If you want to get the best results for whatever you are searching for, log out from your accounts, clear your cookies and you will maybe get exactly what you are looking for.

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Google Search Changes – Online Sheriff About To Come Calling Again

Google Search Changes – Online Sheriff About To Come Calling Again

In recent times Google has been going on and on about changing search as we know it. According to the latest reports, soon, applying SEO techniques will become almost irrelevant.

This came up during a discussion at SXSW when Matt Cutts talked about changes Google is trying to implement. The focus of the new google search changes is to provide a level playing field when it comes to search engine ranking.

Once the changes are effected, sites that don’t know anything about SEO and provide quality content will begin ranking high together with optimized sites. In fact, some less optimized sites may end up ranking better than the ones that are optimized.

Listening to Matt Cutts talk gave people the impression that Google wants to help sites that do not know anything about search engine optimization. There are sites out there that have very unique and rich content that internet searchers never get to visit.

Knowing that search engines main agenda is to improve user experience, Google will definitely go all the way to better their search results. By the look of things internet browsers should be jumping up for joy since search results are about to get even better.




One thing about google search changes is that they may be to your site’s advantage or disadvantage. It would be foolish to know about algorithm changes and ignore them.

From the latest announcements, Google is simply saying that your main focus should not be optimizing your site but rather generating rich and helpful content.

But you may ask me, does it really matter if I read this article or not? On one hand Google is sharing techniques that you should apply to be in their good SEO books and on the other hand telling you that SEO will matter no more.

Do you think Google is confusing online marketers and webmasters by posting contrasting messages? Submit your opinions in the comment section provided below this article.

How will the new Google Search Changes affect online business as we know it?

What is really worrying most SEO experts is that sites that have already been applying SEO tactics may be hit by the new google changes. Though this may appear like the case, the question that SEO marketers should be asking is how they have been implementing their SEO.

If you are the type who over optimizes your content and forgets about quality then you have a reason to worry. These changes will be good for small online business bloggers who are yet to understand how SEO works.

It will even get better for small online business entrepreneurs who share quality content. Google’s main focus has always been to find a way to bring into the fore, best content whether a site has been optimized or not.

In short, very soon you will see sites ranking high even though they do not have keywords in their title tags. This is in an effort to make sure only insightful and valuable content get to users.

In line with the upcoming google search changes, here is what you can and can’t do to make sure your site ranks high in search engines result pages.

Here are the Do’s

–          Update your site or blog regularly with fresh and original content.

–          Write captivating stories that will cause a buzz in your niche. Generate content that captures people imagination and readers will share your content on social sites thus helping your articles go viral.

–          First impressions really matter, thus make your site’s visual appearance worth a second glance. Use colors and text that are friendly to the eye.

–          Subscribe to sites that have updates on what is happening in the SEO arena. This includes sites like Search Engine Land, Web Pro News and SEO Moz.

–          Work on your onsite optimization by including keywords in your title and your description META tags. Add keyword phrase within your content but make certain they make sense and flow with your content.

–          Your site navigation should be friendly to both human visitors and search engines. Link your webpages with relevant anchor text. This will help retain visitors on your site and improve the ranking of your individual webpages.

–          Only use relevant keywords within your title and body of your articles. Learn the preferences of your target audience in terms of search. Ask yourself what people would put in the search box in order to find you. This includes your business name, name of your products or services and so on.

As you target keywords, seek to rank for other relevant terms. For example, if your main keyword is web designer, you can also target keywords like website developer.

–          Know your audience; if they are the kind of people who are always on the move, make your site mobile friendly. In cases where your visitors are always on social sites, build your reputation and presence on relevant social sites.

Google Search Changes

Here are the Don’ts

–          Do not seek to rank just for the sake of it. Make sure by the time you rank high your content is good enough to improve your visitors’ user experience.

–          Do not make is difficult for you to improve your site structure by uploading unfriendly templates and using complex coding. Remember that site navigation is important for user experience and search engine bots Crawling.

–          Do not get caught up with implementing SEO tactics at the expense of your content quality. Rather, focus on strategies that will ensure a lasting relationship with your site visitors.

–          Only optimize your site for relevant keywords. This means that you should avoid targeting keyword phrases that are not related to your site content. Focus on key terms that are in line with your site objectives

It may come as a surprise to you but most companies even the big ones know nothing about SEO. From the look of things, soon these SEO clueless sites will be the big beneficiaries of upcoming google search changes.

The people set to suffer are those who concentrate so much on what engine spiders are looking for and forget that their main target should be human visitors.

If you are the type that targets to rank for a certain keyword without considering whether your article is providing solutions to the said keyword, you need to be wary.

Rather than asking: how many times should I mention my keyword? You should be asking: is my content providing my target audience with what they are really looking for?

The mistake most SEO marketers do is getting fixated with optimization to an extent they forget that offering helpful content is the key to online business success.

Remember, the needs of your target visitors should come first then make money later. Do not apply deceiving tactics for example targeting a keyword like IBM computers while your article is about website templates.

Has Google search really changed?

In essence nothing seems to have changed. What is happening is that Google is making strides at differentiating between crappy and valuable content.

It also goes to show the lengths at which Google intends go to make sure users get the best results as they search the net.

Last year, Google said they updated their algorithm over 500 times. This year is not going to be any different going by Google search announcements.

If you did not know, Google has technicians who are always updating their algorithm on a daily basis. To be fair to webmasters, Google does announce some of these changes.

If you have to maintain your online visibility then you must be keen to read, watch or listen to every statement Google makes. Otherwise, you might end up chasing shadows on the internet.

Knowing what Google search entails does not give you the license to use short cuts to rank high. It may work for a while but with the constant algorithm changes you will soon be caught with your pants down.

Learn what works and what doesn’t then tweak your site to be in line with want google wants. But the one thing you can never and will never go wrong doing is PROVING QUALITY CONTENT.

Summary: SEO is here to stay and my reason of saying that is because engine spiders will never be as intelligent to tell exactly what high quality content is or not.

Spiders will still depend on human being to tell them the value of a site.

Believe it or not, you have not had the last of google search improvement or google change. If it is about proving their dominance or improving user experience, google search changes are here to stay.

Rather than waste time discussing on what Google should do or don’t do, spend that time giving google what they want. Otherwise, start your own search engine and compete to be number one and set your own rules and regulation.

At the moment Google rules and from the look of things they have coughed and all sites will get infected. The writing is on the wall and the story of google search is yet to unfold some more.

Am sure SEO experts are feeling like they have been short-changed. Probably, they have gone to great lengths to know what google is looking for then someone else with no care of SEO ends up ranking higher.

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Internet SEO Google Marketing Strategies For 2012

Internet SEO Google Marketing Strategies For 2012

It has been quite an eventful year for internet SEO marketers especially in regards to site rankings. With the constant Google algorithm changes, some have benefited while others have come face to face with the Google axe.

According to Google, it has updated their algorithm more than 500 times this year alone (2011). With all these changes, the Panda update was the one change that really hit most internet SEO marketers. But before webmasters and bloggers could recover from the shock, there was Google Fresh.

The aim of all these algorithm updates is to make sure only top sites feature on first pages of search engine results. Considering that Google is the search engine sheriff, it goes to great lengths to ensure that internet browsers have the best experience.

As every business person seeks to rank high on search engines especially on Google, internet SEO marketing has become big business. You therefore need to be very careful on the SEO service provider you pick. But to make your work easier and save you some cash, you can learn how to SEO and do it by yourself from home.

Note: Google does not reveal the secrets of their algorithm and thus no one can really tell how Google ranks sites. Internet SEO experts only share their views depending on what they see working for them. That is the same thing am going to share with you on this article; what I have seen working for me.

Here is what you need to do to make sure you never become a victim of algorithm changes; now and in the future:

The day you will realize that Google’s main agenda is to improve user experience, you’ll generate organic traffic at will. Create a good website or blog and Google will definitely place you on their top search engine result pages.

Question: What constitutes a good website or blog?

Rich content: You will never go wrong if you focus on generating content. Search engines can only delight users when they offer them relevant and insightful content. Hence, generate informative articles and search engine will send high volume organic traffic your way.

There is still hot debate in the internet SEO circles of how long an article should be. This is how to look at it, if you can explain in detail a certain topic using 250 words, it is OK, go right ahead. But in most topics, the introduction part will take like 200 – 300 words.

If there are two articles on the same topic and one has 300 words while the other has 1500 words, which of the two do you think will rank higher? Allow me to give you the answer; Google will give more preference to the article with 1500 words.

Long blog posts may help you get top search engine placement but remember people are the ones who will be reading. Therefore, your content has to have substance otherwise visitors will quickly exit your site. Good content means a low bounce rate which results to higher online sales conversion.

Imagery: Pictures play a vital role when it comes to internet SEO marketing. Apart from the SEO benefits it offers, images help to make your content more palatable. Visitors will not stay long on a blog that is dull.

You can also make your content more exciting by adding relevant video clips. But make sure you describe your videos and pictures using your targeted keyword phrases. This will ensure that search engine rank your images and videos hence help you to generate more traffic.

Keyword Usage: Generating content without keywords is like trying to sell ties to people living in the desert. You can have the best value adding content in the world but if no one finds it; all your efforts will go to waste.

Before you draft any article make sure you have selected your targeted keyword. You do not have to repeat the exact keyword phrase 20 times for search engines to know what the article is all about.

It is advisable to use varying words e.g. work from home jobs can also be phrased working at home job. Search engines are nowadays intelligent enough to tell that those two phrases mean the same keyword. When you do that your readers will not tell there are words you are repeating.

In addition, mentioning your keyword at least 10 times in an article containing 1500 words is enough. But remember to also place the keyword in your title, URL and alternate tags.

internet SEOAbove the fold: Come 2012, Google stated that they will update their algorithm to measure ad-to-content ratio. This is also what internet SEO marketers are calling ads above the fold.

To avoid been a victim, it is advisable to right away reduce the number of adverts appearing on every webpage. Going overboard with adverts is also not good for business. No one wants to feel like they are been forced to buy a product.

If your site visitors feel like you are pushing them to purchase your products, search engine will also feel the same way thus drop your site rankings. Always strive to offer more educative content rather than focusing on making online sales.

Do away with things that will destruct your visitors from your content. Such things include; having many banners ads flashing all over the place, corner peel ads and popups. Instead, observe moderation when it comes to placing adverts.

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Treat internet SEO marketing as a career: The worst mistake you can do when it gets to internet SEO strategies is taking short cuts. It may take you a whole year before you rank for relevant keywords, but you would be better off been patient.

There are those people who have the habit of using black hat strategies to rank high. These kinds of tactics may work, but not for long. If you look closely at the sites that were hit by the Panda update, they used underhand tactics I’m advising you to avoid.

Endeavor to work with white hat strategies like article marketing, generating long and informative blog posts, relevant comment posting, guest blogging, video marketing and so on.

Internet SEO marketing is a career that needs to be undertaken with lots of diligence. Sites that rank high did not get to the top overnight. These are marketers who have invested their time and resources to learn the art of marketing on the internet through SEO.

Proofreading your content: Professionalism is critical if you want to make money working online from home. No one will take you seriously if your content is filled with spelling errors and grammatical mistakes. First impressions matter a lot when it comes to online business.

It is true you can never be 100% perfect, but at least try and go through your content before you publish them. Get a close friend or one of your household members to proofread your content and you will be safe.

Summary: One undeniable fact is that search engines can supply you with high volume traffic. Therefore, do what the search engines want for you never know what will happen in 2012.

Tell us what to anticipate come 2012 in regards to internet SEO Google marketing. Feel free to also share this blog post with your friends using the social buttons displaying on the left.

How To Retain Top Search Engine Rankings

How To Retain Top Search Engine Rankings

In recent times, so much has been happening in the search engine rankings arena. Some sites that were considered as an authority, are right now struggling to regain their top search engine position. All that occurred when Google Panda update took effect just some few months ago.

The Farmer update or otherwise known as Panda update really did achieve its intended purpose, which was to weed out sites with useless content. Also affected were sites which were rich with keywords but offered no value to readers.

Just before webmasters could recover from the shock caused by Panda, they were hit hard with Google Fresh update. The aim of Google Fresh was to improve user experience by offering internet browsers quality and fresh content.

That is not all; as we speak Google is conducting more tests aimed at changing their algorithm come 2012. The changes will seek to measure the ration between content and adverts appearing on a site. Therefore, to avoid been caught off guard, it is advisable to act now and focus more on content generation that adding advertisements.

Ideally, the debate concerning ad-to-content ration has been there for a long time now. Google looks at it as a positive thing considering it partially included ad-to-content measurement in the Google Panda Updates. One site that was hit by this measurement and in fact dropped in search engine ranking was Ezine Articles.

So as to avoid been a victim of ad-to-content ration, make sure your advertisements do not distract visitors from reading your main content. According to Matt Cutts of PubCon, he advises webmasters to avoid obscuring visitors by placing annoying or distracting ads within their content. Google thinks what matters most is content. But in the process he thinks that other things apart from advertisements will come into the picture, e.g pop ups within a site.

Over the years, webmasters have had an easy time to get top search engine rankings but that is slowly changing. Search engines are seeking to offer their users best quality content in order to generate more traffic and increase their advertisement revenue.

For a search engine like Google, they consider authority and trust of a site as important factors when it comes to top search engine rankings. By the way things are taking shape; it is now going to be even more difficult for a new site to appear on page 1 or 2 for high ranking keywords.

The benefits of the recent google algorithm updates will be enjoyed by internet users than webmasters. As for SEO experts, it is a wakeup call to start generating quality content. Online marketers will now more than ever need to re-evaluate their approach to SEO and only stick to white hat SEO techniques.

Considering that search engine ranking on google will take a considerable amount of period, since webmasters will require time to gain trust from Google, small online home based business will have a tough time. Therefore, it will mean that small online businesses will have to go into their pockets to start generating traffic immediately through Pay Per Click Advertising Campaigns.

Unlike their counterparts, big businesses which already have a strong financial base can result to focus more on paid traffic and fail to concentrate on getting top search engine rankings. In addition, big businesses already have established online brands and are considered as an authority by search engines. Hence, they do not need to do much to keep on generating organic SEO traffic.

The sector that will be greatly affected with the constant algorithm changes are small online home business. As a newbie in blogging, you will have to earn trust which will normally take longer than it did before. Some years back, you could take short cuts and find your site achieving top search engine rankings in a short period of time, but that has now changed.

This article may sound like it is discouraging newbies from trying SEO as way for generating traffic, but that is far from the truth. Achieving top search engine placement should be the ultimate desire of all webmasters. The reason been that with top search engine rankings there are long term benefits and in addition you get to reduce your overall promotional budget.

Online marketers can choose to look are the recent Google algorithm changes in two ways:

search engine rankingFocus on generating Organic Traffic: Now that you know it may take some time to build trust and get high search engine placement, you may decide to be patience and only work with white hats SEO strategies. You may be surprised and get your site or blog ranking high since many marketers are lazy when it comes to generating quality content.

Since search engine want to increase user experience, you can opt to publish top notch content regularly from now on. Yes, it will or may take some time before your site is considered an authority, but the day it gets to the top you will recover a thousand times more.

Concentrate on Paid Advertising:

The other option is going into your pocket for quick results. This is where you pay for organic SEO traffic or Pay Per Click marketing (PPC). In business, time is of essence thus you need to act fast so as to capitalize on an online money making opportunity. Taking the long route my cause you to lose out on financial gains hence the need of having an advertising budget.

There is a common phrase in the business world which says “Time Is Money”. Businesses are there to make money and get their return on investment. If you want to seize an opportunity now then you will have to take action quickly. Note that PPC is no child’s play; the money involved can be quite substantial especially to small online business people.

A close view of the online marketing trends indicates that it time webmasters thought of paid advertising. You may focus on getting top search engines rankings, but by the time you get to the top you will find others have already reaped and moved on.

Work on both Paid and Search Engine Traffic: Seeing that it is becoming harder for small online businesses to generate organic traffic and also raise enough cash for paid advertising, the best thing to do now is work on both strategies.

Working on achieving top search engine rankings will help in the long term while PPC campaigns can be for the short term. Focusing only on search engine optimization is proving to be a tall order for online marketers thus the need to incorporate other marketing campaigns.

Summary: As much as paid advertising will guarantee immediate online traffic and sales which are short lived, it can never help you attain long term goals that come with top search engine rankings. Generally, successful online business is about quality content generation.

Publishing informative content ensures you gain trust and with time build a reputable online brand name. So if you assume SEO is dead you better rethink. Search engines will periodically change their algorithms but the one element that will remain constant in their algorithm equation is CONTENT.

The thing that SEO marketers need to do now is adapt to the changes and adjust quickly. Realize that in order to get top search engine rankings for your targeted keywords; your site needs to be seen as an authority. With that in mind, you can be sure that you will reap the full benefits of SEO in the long run.

Post your opinions on the recent Google algorithm updates and how it has affected your search engine rankings. Also post your feedback on the upcoming google algorithm aimed at measuring ad-to-content ration.

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SEO For Business And The Soap Opera Of Google Updates

SEO For Business And The Soap Opera Of Google Updates

The end of the soap opera that has now become synonymous with google algorithm updates is no were in sight. People who depend on SEO for business can all agree with me.

Let us turn back the clock and see where this soap opera first started. Looking at the cast in this story, google is the one that seems to be calling the shots while the bloggers and webmasters watch from a distance.

Then walks in the bad guy known as blackhat, he is out to bring trouble in the land of search engine results. Google plots out a plan that would see the end of blackhat.

First he sets loss hit big black and white puppy called Panda and to some degree the work seems to be accomplished. But google is not done yet, he sends out is foot soldiers that further inflict more harm to blackhat.

This far the soap opera seems to be going as planned and the search engine land seems to be rid of Webspam. Wait a minute, Google decides to send out his latest arsenal and he results to sending his flightless bird pet called Penguin.

Don’t forget, all this time there is another character in this story that is been ignored. He is the genuine blogger who spends countless hours feeding google with rich and quality content.

The two, google and whitehat have a symbiotic relationship where one cannot do with the other. For whitehat to progress he needs SEO for business which google provides.

Then things go wrong in the SEO world and business for both of them seems to go south. If you were wondering what went wrong then you are in for a big surprise. Remember the flightless pet called Penguin? That is the culprit.

Ok, let me not keep you waiting any longer and get a bit serious with what is happening in the SEO world. If you have been careful to observe, after the penguin update google went silent.

Remember the reason for google to do the penguin update was to get rid of Webspam from their search results. But by the look of things, some spammy sites have found their way back to google search results.

That is not all; the update was also set to ensure a single site does not show up twice in the 1st page. The other day while I was browsing the internet I came across a site that appeared twice on the first page of google.

Google course is for sure noble and I must agree they are trying their level best to do a good job. To some great extent they had managed to improve search results.

But going by what SEO experts are saying; Google seems to have slipped with the release of the Penguin update. Just when I had posted an article that indicated that SEO will be conducive for business, this happens.

SEO forum sites are littered with threads of how top sites have disappeared from search results and are been replaced by crappy sites. Though they might not admit to failure, Google needs to go back to the drawing board again.

To some extent, Google did make a hasty retreat and they have rectified some of their errors.

Let us look at some of the things that conspired after the Penguin update and the effect they had on business in relation to SEO:

Page quality:

One thing that penguin was supposed to take care of were sites that buy backlinks. This saw sites like My Page Rank hit the gutter. The sad part is that other legit sites were also hit proving that google could have become overzealous with their update.

Therefore, if you were hit during this time and then later saw your site recover and yet you did nothing new, it was google making a quick retreat.

This retreat was good though for people who depend on SEO for business. Google did effect some minor changes to their algorithm that help refresh and fix their data.

No wonder, for the last few months Google has been going on and on about their algorithm but now they seem to be recoiling.

SEO for business

Fresh Content:

Towards the end of 2011 just after panda was released, Google went ahead and did another minor update which they called “Google Fresh”. This was aimed at making sure that fresh content got more preference.

Though online marketers wondered how this is going to work since some niches do need to update regularly. As for those who took advantage of Google Fresh by posting regular updates I’m sure you did see some upsurge in traffic.

Penguin then came and now fully implemented freshness in their update. But later they did do some changes to freshness update to only apply to niches that require regular content update.

If you are in the area of news or blogging, it will be advisable to keep publishing new articles regularly to feature in search results.

Social Effect:

Though I still have a problem with the integration of social activities in determining site placement, google seems to be putting more emphasis on incorporating Google Plus in their SEO parameters.

The issue I have with Google Plus is that the number of subscribers is still low. Furthermore, social optimization is still subject to manipulation in that people +1 a post without necessarily reading the full article.

But this is good news for people who depend on SEO for business promotion. Come up with captivating and interesting titles that will make your target audience share and click on your posts.

If you don’t have a Google plus account you have to create one right NOW. As the say, the early bird catches the warm and you surely don’t want to be left out on this party.

Make sure you post your webpages, video and still images on Google +1 for maximum online presence and exposure.

Images and Videos:

If you are keen enough, you must have noticed that lately videos seem to be popping up more than ever in search results. I even came across search results where videos occupy about 50% of first page and about 80% of second page.

Marketing your business using SEO is not only about text, there are other forms of content that seem to be getting more attention from Google.

The same applies to still images. As you generate your content, ensure you include images related to your articles. Optimize the images by filling in the details in the description file especially the title, alternate tag and description.

When you do that you tell search engines what your images are about. Remember, search engines cannot read images.

Conclusion: Let us hope Google is rectifying their mistake and search results will only feature sites that offer quality content.

This will a good end to the soap opera that has now become the talk in the SEO business world.

Since google also promised to show in their results a wide range of domains, let us hope that we shall not see a repeat of one site featuring more than once on 1st page. If they succeed in that, we shall witness more competition in providing better and richer content.

Personally, I see a brighter future for people who depend on SEO for business marketing. In order to have an impact in SEO now and in the future, bloggers and webmasters should go back to the drawing board. That means generating high quality pages that are useful to readers.

The same should also apply to link building; use secondary keyword phrases (long tail keywords) in your anchor text and link back to quality and relevant sites.

As for onsite optimization, do not use the same keyword phrase when linking back to your home page and other individual pages within your site.

Going into the future something else will also count, this is optimizing your images and videos not forgetting working on increasing your social activities and mentions.

My hope is that those who have genuine sites and had dropped in ranking have now recovered. All the best guys and may your SEO efforts bare juicy fruits.

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Top Search Engines Now Change Positions

Top Search Engines Now Change Positions

Any time the topic of top search engines is talked about; there are always hints of underhand tactics and lack of innovation involved. If it is not claims of Bing stealing from Google results, it is Yahoo sleeping on the job.

But it is understandable why these top search engines are fighting to claim a bigger piece of the cake. Research shows that on Google alone, over 4 billion searches are done daily. This is an indication that google generates lots of revenue through advertisements. In fact, 97% of Google’s revenue is from ads.

Just the other day google added yet another parameter to their algorithm known in the SEO circles as ad-to-content ratio or ads above the fold. Though the impact was not so big, Google did hit on sites with too many ads as compared to content.

To prove their dominance, there are webmasters who received emails telling them to add more google ads on their sites. Now you can see why top search engines would want to be perched at the summit. At the top the air is somewhat cooler, as for the money, you bet it is worth the fight.

According to SEO Consultant which uses Hitwise to measure internet searches, by the end of 2010 the top search engines were as follows:

1. Google commanding a 71% market share

2. Yahoo with 14% market share

3. Bing with 10% market share

4. ASK with 2.8% market share

5. AOL with 1.21% market share.

This has been the pecking order at the top for quite some time now, but if you didn’t know things have changed. Although it did not come as a surprise to many internet marketers, Bing is now the second most visited search engines in the world.

The once top search engine Yahoo which was toppled by Google comes in 3rd. Bing was launched by Microsoft back in mid 2009 and it caused quite a whirl wind in the online world. During that time, their market share shot to 8.4 percent. Right now Bing commands 15.1 % of all internet searches.

According to Comscore, which measures activities in the digital world, Yahoo now commands 14.5 percent of internet search. On the other hand, Google has dropped slightly but is still way ahead with about 70 %.

Bing seems to be doing something right seeing as its growth has been at the expense of other major search engines, that is, Yahoo, Ask, AOL and to some small extent Google. These figures are comparisons derived from the year 2010 to 2012.

top search engine

On the top search engine front, things seem great for Bing. However, it is not so rosy when you look at their financial standing. Since its launch in June 3rd 2009, Bing has accrued over $5 billion in debt. According to SEO experts, this has been attributed to the lack of innovation.

For Google to be dethroned from being the top search engine, the rest of the companies need to start thinking outside the box. Drastic changes need to be adopted now and not later.

Earlier we mentioned how internet marketers where not surprised when Yahoo was pushed to the number 3 spot. Yahoo has been considered by most web marketers as a weak competitor. This has been demonstrated by their administration structures.

Jerry Yang, the co-founder of Yahoo finally bowed down and resigned from his position as a board of director. For a long time, Yahoo had lacked teeth to bite by sticking to old strategies that do not seem to work. Share holders actually blamed this on Jerry claiming he lacked the vision to revive Yahoo.

But the share holders have a reason to smile with the new appointment of Scott Thompson as CEO. From Scott’s track record, share holders at Yahoo hope he will breathe new life to the once top search engine company.

If you think the story ends there, you are wrong, after a short while 4 other top board members have also succumbed to the pressure and called it quits. According to the Huffing Post, one of the 4 is the chairman of the board directors Mr. Roy Bostock.

All these individuals are said to have contributed to the poor performance of the once top search engine. Share holders believe that the same people have made Yahoo’s stock price to drop. If you thought that the share holders were wrong, read what Alexander of istockresearch.com wrote in his article titled, ‘Yahoo is in trouble’.

Click here to read the full story

While Google is doing all it can to remain at the top, Yahoo seems to be doing the exact opposite. It is easy to understand why Google will for a long time remain perched at the top if status quo is maintained.

Search results at google are undeniably the best and it does not stop there. Every month Google seeks to upgrade their algorithm to better improve user experience. Even though web marketers are complaining of how results are been affected by the constant algorithm change, at least Google is trying to do something new.

As for Yahoo, they have put more emphasis on expanding the company rather than come up with new and better ideas. It is true the size of the company will give them leverage as far as bargaining power is concerned, but the question is, for how long?

The good thing about Yahoo is that some of their products and services are in high demand. The problem is that the people at the helm are doing nothing to encourage innovation. It is a high time Yahoo embraced new ideas by offering incentives to their staff so that they can come up with new creations and to be motivated to work towards improving the exciting services.

top search engine

Towards the end of 2011, Yahoo used to experience glitches to some of their service especially when searching the net. This is not good considering the name Yahoo has built for itself over the years. It is an indication that they are slow when it gets to improving their products and services.

Google is not a friend to many but I admire the fact that they are more about pleasing their users than making webmasters and bloggers happy. The cyberspace is so dynamic and things keep changing very quickly. If Yahoo doesn’t watch out, other top search engines like Ask and AOL will surpass them as well.

Experts believe that Yahoo had a good chance some years back but that opportunity has long slipped through their fingers. They focused more on generating revenue through online advertisement that they forgot how to be innovative.

Today, other giants rule the world of online advertisement. People are now placing their ads on sites like Twitter, Facebook, google and Bing leaving yahoo in the cold.

But the good thing about life is that it offers one a second chance. The hope of most shareholders in Yahoo is that the new CEO will inject new blood into the company. Yahoo needs to hire people with talent and offer them incentives to improve exciting services and come up with new and innovative ideas.

My call to Scott is to turn the company around by creating new policies that will provide an atmosphere of progress and innovation. If not, very soon Yahoo will become irrelevant considering the fast changing internet world.

Bing vs Goliath

So much about Yahoo and its woes, now let us have a look at the new number two in top search engines, Bing. Google the other day said that Bing is using underhand tactics in their search results. Google claims that Bing results are as a result of analyzing Google result listing.

On Bing’s defense, Harry Shum, Corporate Vice President of Bing Development said that they do not use any Google parameters to improve their search listings. However, Harry says Bing spiders uses search signals to gather information on search activities conducted on the web.

Click here to read more on what Harry Shum said about Google’s accusation.

Whether this is true or not, let us leave it for the two top search engines to fight it out. But the more a search engine offers better and relevant results, the higher the number of searchers will become.

Summary: The race to be the top search engine is not bound to end soon. Today, it is google at the top, tomorrow maybe another search engine, new in the market, might be in the lead. That was the case in the year 1999, when a tiny search engine, called google, was launched at Stanford University. It later became the top search engine that we all envy.

The horizon looks promising for the Microsoft search engine called Bing. My hope is that they do what Yahoo failed to do. That is, improve their products and look into the future to see what people will need and offer solutions before demand arises.

Let us not forget how history keeps repeating itself. As people are busy spectating how the top search engines are fighting, there probably is a small search engine taking advantage of all the commotion. In the online business arena nothing can be left to chance. It only takes one bright mind and you see another major search engine join in the race to the top.

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Yahoo Getting Its Act Together With Yahoo Axis Search Browser Launch

Yahoo Getting Its Act Together With Yahoo Axis Search Browser Launch

If you thought yahoo will go down without a fight then you are wrong. This week saw the launch of their new search browser, Yahoo Axis.

Recently, we published an article on how it is rumored that the union between Microsoft and Yahoo could be coming to a premature end. Many experts said this development could see the demise of internet search business at Yahoo.

Little did we know what Yahoo had up its sleeves; this is the kind of innovation that Yahoo needs to employ in their business culture on a continuous basis. Whether Yahoo axis works or not time only time will tell but I think they are moving in the right direction.

Let me bring you into the loop with what pundits say could be the beginning of the rise of Yahoo search. In the world we live today the use of mobile devices is on the increase. In fact, webmasters and bloggers need to have sites which can adapt to mobile technology.

Before you buy a template for your website, ensure it is mobile friendly. This means it should be tailor made to fit small screens like smart phones, iTouch and iPads. Recent studies show that search done on mobile devices especially iPad has increased by 10% and the figure is rising.

Yahoo has seen this potential and has therefore launched a mobile friendly browser that integrates with iPhones and iPads. On their blog, Yahoo said that the Axis browser can also be used on a desktop.

The one feature that will definitely make this browser stand out is the capability to present a seamless flow between devices.

You could be the type of people who are always on the move and therefore you would want to move from working on your laptop to your Smartphone with ease.

Now with the Yahoo Axis browser, you will be able to carry on from one device to another and still carry on with what you were doing. This means if you were reading a blog post and had to leave your house, you will not need to search for the blog post again on your iPad.

With the help of Axis, devices would be able to recognize our activity thus enable us carry on from where we had left. These are not my words but they are words used by Yahoo to show the power of their new and exciting invention.

About Yahoo Axis Browser

The Axis browser comes as an add-on feature on your computer that helps in searching the internet. It integrates perfectly with iSO applications making search an exciting experience.

It has to be noted that the Axis user interface is very striking and user friendly. If you install the browser on your desktop you will get a sliding panel when you open yahoo. This panel can be placed vertically or horizontally.

yahoo axis search browser

Once you do a search on the search box appearing on the panel, result will appear in thumbnail format. This is taking us way from viewing results by links and snippets.

Normally, search engines show results in text format but on Yahoo axis the results are in picture format. As you all know, people are more likely to click on images than they are with text.

If you happen to be using a smart phone you will notice just how yahoo took time to make scrolling seamless with Axis. Once the results populate you just need to swipe right or left in order to move to the next page or to the previous page respectively.

It is also amazing how the browser can be set to enable viewing on a desktop computer screen as well as iPad and iPhone.

It has been noted that there are variations in performance when you use Axis on an iPad and iPhone. The response time is very fast on iPad while on the new iPhone 4S it delays.

As I mentioned before, the new yahoo browser may not be all that and it may need to be worked on some more, but one thing is for sure, Yahoo is on the right track. What they have done is breathe new life to internet search business.

With this innovative search interface, Yahoo may slowly move people from the normal and familiar way of view search results. Already people are talking of how Axis appears slick on an iPad and that should come as good news to Yahoo.

Generally, images slow down the loading time of pages but astonishingly Yahoo axis loads so fast. As the browser populates results, pages load almost instantly although this will also depend on your internet connection.

There is still a lot Yahoo needs to work on since the Axis browser is slow when it comes to desktop screens.

People who are keen on appearance or leisure browsing will definitely love Yahoo Axis. As for serious folk, the normal search interface would be appropriate.

Click here to download Yahoo Axis for free or you can visit iTune Apple.

What next for Yahoo:

Yahoo has been in the search industry for a long time now and many people have grown to love the company. It is sad to see the mismanagement that is going on in the company and my hope is that they will sort the mess once and for all.

We still remember how more than 2000 employees lost their jobs. Our hope is now that Yahoo seems to be getting its act together; they should go a step further and motivate their employees to come up with even better innovations.

The launch of their new browser should be a mark of a new beginning that will help take Yahoo back to the days when they were a powerhouse.

It must be noted that for a first time release, Yahoo Axis is really impressive. For sure they will come with frequent updates that will improve the browser thus offer even better surfing experience.

The world is fast moving towards mobile usage and Yahoo now has a chance to gain market share in iSO. Whether Google and Bing will counter Yahoo’s move and come up with a new browser, only time will tell.

Do you think the new Yahoo Axis browser would work for you? Are you likely to move from Google search to Yahoo just because of this new Axis browser? Post your views in the comment section below.

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Are We About To Witness The Demise Of Yahoo Search?

Are We About To Witness The Demise Of Yahoo Search?

Towards the end of July 2009 Yahoo and Bing reached a deal that was to see the two companies in partnership for 10 years. In the deal, Bing was to take care of search while yahoo handled the ad sales docket.

The aim of the deal was to try and counter Google’s dominance. Though google has lost some ground to the two companies, google still seats pretty at the top.

Until this year, Yahoo search was second and Bing coming in a close 3rd. Now the tables have been turn and Bing is 2nd and Yahoo 3rd in terms of internet search.

With all this fight for internet search dominance going on, it comes as no surprise that the 10 year deal between Yahoo and Bing could be coming to a premature end.  This is according to the rumors taking rounds on the search business world.

This takes me back to an article posted on Betanews by Joe Wilcox detailing why the deal between Yahoo and Microsoft was bound to fail.

Joe stated 3 reasons why the deal was not going to work. I loved the 3rd reason where he said that Yahoo’s main business was in search. This was the case even when a small time search engine called Google came alone and overtook them.

According to Joe, it would be a matter of time before Bing took advantage of the deal and beat yahoo at its own game. He was so right because 3 years down the line Bing is now placed second after Google in terms of search.

One thing is for sure, the once giant of web search, Yahoo, has been going through a turmoil in recent years. The company has gone through several issues which include several top management changes, loss of property and extensive layoffs.

Most pundits have predicted that if Yahoo does not put its house in order the company may soon come to its knees.

Do you agree with what expert are claiming; that we are about to see the end of Yahoo search? Share your opinions in the comment section appearing below this post.

According to Kevin Ryan the CEO of Motivity Marketing, the end of the search alliance between Yahoo and Bing could easy see the end of Yahoo search.

yahoo web searchRumor has it that the deal between to two search giants is not going well and thus may not go the 10 years as planned. This was according to Kevin who went further to say that Yahoo should try figure out on how to improve their search.

Back in 2009 experts had different views about the Microsoft and Yahoo search alliance deal. According to Danny Sullivan of Search Engine Land, the signing of the deal was a major feat for Bing and to quote his exact words ‘…a lot of questions for Yahoo…”

By the look of things, Yahoo web search started taking a downward spiral when they handed over their search to Bing; this was according to Ryan.

As I have said, so far all these are rumors and only time will tell if the two top search engines will stick to the 10 year plan. However, if Microsoft and Yahoo actually go separate ways, then Yahoo will have to find strategies of reviving their search or sell their search business off.

Industry experts say that the main undoing at Yahoo is the lack of innovation. It is the high time that Yahoo found a way of reinventing the company especially in the area of web search.

That is not to say it is all gloom at Yahoo. A look at their media section paints a rosy picture. The yahoo news homepage counter shows that they get millions of hits at any given day.

It is believed that same success that Yahoo has achieved with their news section should be transferred to yahoo internet search. Personally, I think they can do it but that will happen if they first put their house in order.

It will be sad to see the end of yahoo search which was once a leader in the industry. As we speak, search is big business and thus Yahoo needs to come up with strategies to better satisfy the needs of their searchers and more importantly advertisers.

What Yahoo needs to do to come out of the ashes:

One opportunity that yahoo has to improve their web search results is to take the same route that Google took. This is by coming up with a social site and use it as a search parameter to rank websites.

Right now the talk in the internet search world is the use of social signals to rank websites. Taking into account that Google is not doing so well in this front, Yahoo should seize the opportunity and create a social site that will push them to their original position.

Since a culture of innovation is key; Yahoo should work on motivating their staff and thus create an atmosphere for creation of new and better ideas. The company also needs to sort their top management issues once and for all.

If the now interim CEO, Ross Levinsohn is going to take over the helm of the company, our hope is that he will bring changes that will help save the once King of internet search.

Another positive thing amidst all these rumors about the future of yahoo search is Alibaba buying back shares at Yahoo.  The two companies have reached a deal where the Chinese company bought shares at yahoo worth $7 billion.

These funds if utilized well will go a long way to breathing new life to yahoo online search and the company as a whole.

Summary: Millions of people the world over are watching with bated breath to see where the dice will fall. I know of many people who still know nothing else but yahoo when it comes to internet search and email.

If the clock was to be turn back, would yahoo still go into a deal with Bing? Maybe they would, but I don’t think they would give Microsoft access to their search technologies and data. Yahoo has defiantly learned a lesson from this deal.

Some time back I posted and article showing how conversation rate on Yahoo search is better than Google. This is because people browsing using Google take more time before making a decision to buy.

On the other hand, the search may be low but the conversion rate is higher on Yahoo making online business entrepreneurs, like myself, wish all the best to Yahoo.

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Appearing In Top Google Listing Despite Google Fresh

Appearing In Top Google Listing Despite Google Fresh

First, there was the Panda Updates that affected most top sites google listing position. And before webmasters could recover from that shock, google has done it once again, another algorithm change called Google Fresh.

It is evident that google is out to raise the stakes in order to make sure they improve user experience. But the big question is, at whose cost? (Share your opinions in the comment section below this post) Google fresh is an upgrade of Caffeine architecture which was introduced one year ago. According to google the new algorithm change is aimed at ensuring Google listing remains fresh.

Through the new algorithm google listing system, google says it will now be able to crawl and index sites faster in a large scale and list fresh content. With the new ranking algorithm, google listing will be affected up to 35%.

What these means is that only one search result will be affected in each google search engine result page (serps). This will be like a reprieve to webmasters since not many will be affected this time round like the way Panda update did.

Even with this small impact, it is advisable you know how to avoid falling victim of Google fresh. Sectors that will mostly feel the pinch of this new google listing will be keyword phrases aimed at ranking for products and services that constantly change.

On this article, we will tackle in detail what you need to do as a webmaster to remain relevant in search engine listing on google. One obvious thing that you must do is to create a blog. It will be suicidal if you only have a website that is not connected to a blog and you want a top google listing.

The advantage of having a blog is that you will be prompted to regularly add fresh content.  Telling from Google’s statement concerning Google fresh, is that updating your site with fresh content is key in ensuring you generate search engine organic traffic.

Small work from home online business blogs and sites will have to up their game too. This is because it will be quite challenging for small sites to compete with big blogs. Most top blogs use their resources to hire writers who publish lots of new content regularly.

Then the big question is; what can small blogs do to keep in touch with the big players?

Create a sitemap: No matter how small your blog is you need to create a sitemap. To make sure your blog post are quickly crawled, indexed and added to google listing, submit the sitemap to Google Webmaster Tool (Free).

Sitemaps help to ensure that any new post you publish is picked and search engines notified of the new update. WordPress has a great plugin that ensure your sitemap is connected with the major search engines like Google, Yahoo, Ask and Bing.

The beauty of the internet is that you can automate the whole process and ensure your new content is updated in your sitemap.

Here is how to create Google SiteMap

Take advantage of Google News Sites: To be sure that you appear in top google listing you need to learn how google new works. Ideally, sites that qualify to display on google news are the ones that have fulfilled the requirements and adhere Google standards. You can search for these sites by entering “Google News Sites” in the google search box.

Normally, if you have a new blog or site it may take some time before search engines get to know of its existence. A good strategy of making sure search engines find your site faster is by submitting your content and links on Google news sites.

google listingsIt may call for extra effort to get your content accepted by Google News sites but it will be worth the effort. This is because your blog or site will be crawled and indexed much faster thus display on google listing.

Launch a blog: As we earlier stated it is important to create a blog. Once you have a blog you need to add fresh content on a regular basis. If you are the busy type, you can opt to hire writes to help you update your blog. The only disadvantage of that is that the quality of bought articles may not be the best.

If you have a website, you need to incorporate a blog within the site for visitors to add new content. Blogs are generally search engine friendly especially if you are working on a wordpress platform. WordPress have built-in SEO elements that make it easy for you to optimize your content for top google listing.

On your site you can also add a forum where members can share ideas hence helping you generate fresh content. But you will need to moderate the content coming in to ensure you weed out spammers.

Post press releases: Syndicating your content is one of the best ways of ensuring Google gets to pick your fresh content. Submitting press releases is the best way to achieve this. Press releases are considered top quality therefore they are quickly picked, indexed and submitted in Google listings.

It is advisable to have your keywords as anchor text within your press release. This will ensure you rank high in search engine listings for your targeted keywords.

A site you can post your press release is on PRWeb. But there are other sites that offer the service free of charge.

Use Social Media Sites: Sites like facebook, twitter, LinkedIn and now Google +1 are good for SEO. These are top sites that are crawled every minute for fresh content. If you can create an online community on social media sites then post your content and links, you will increase the changes of your new content appearing in Google listings.

On Google plus you can now create a business page where you can be updating it with links to your blog content. All indicators show that very soon Google +1 will be a major site to determine sites appearing on Google listing.

Adjust with the times: When it comes to online business especially SEO traffic generation, you need to be ready to adapt fast. If google says you have to add fresh content regularly then do just that, otherwise your business will become obsolete.

Summary: Google fresh is a call to bloggers to become more aggressive in terms of research and regular content generation. Regardless of your niche, there is need for more fresh content since things keep on changing.

As we speck Google is the King of search engines thus if you want to appear on Google listings you will have to do as they say. But the one element of search engines algorithms that remains constant is CONTENT GENERATION.

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