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Intrigues Of Google Internet Search In 2011 Going To 2012

Intrigues Of Google Internet Search In 2011 Going To 2012

The story of the year for internet search marketers was Google’s several algorithm changes. In 2011 there were over 500 algorithm updates but the king of them all was the Panda Update. If you talk to any SEO marketer, they will attest to either benefiting or falling victim of Panda.

When 2011 started, people complained of how internet search had become messed up. At the top of search results were sites and blogs offering bogus content. Sites from link farms were said to be dominating the net and that prompted Google to find ways of rooting out these sites.

Towards the end of the first quarter of 2011, Google began dealing with these sites by coming up with an algorithm that was named by internet marketers, Farmer Update. Later, Google officially came out and told internet search marketers the real name they had given this algorithm change, it was Panda Update.

Since then there have been several versions of panda all aimed at weeding out crappy sites from Google search results. But during this time some genuine sites had also fallen on the way side. Though some of them recovered e.g Hubpages others were not so lucky e.g eHow and Ezine articles.

These sites had to do major clean up so as to move up the ranks again. For example, eHow had to result to deleting over 300, 000 articles. Ezine articles that was considered one of the top article marketing directory, up to date has not fully recovered.

Share your comments in the section provided below this article on how the Panda updates have affected you, positively or negatively.

To demonstrate to you how powerful Google is, a site like yahoo had to also undergo major adjustment too.

If you ask me Google had no choice but to implement these changes. You may question the timing, but whether you like it or not someday this was bound to happen. The fact that users were complaining about internet search results meant that sooner or later Google was going to loss to their competitors.

Knowing Google they were not going to just sit back and watch as their search engine credibility go down.

So as to remain the top search engine and thus continue to generate high revenue through Google advertising, they had to draw the big guns. Did you know that Google’s top earner is advertising, 97% of googl’s total revenue is generated by google Adwords.

Therefore, there is no way one can blame Google for what they have done in 2011 when it comes to site ranking. Google internet search had become so messed up they simply had to find a strategy to straighten it out.

It may not have been 100% perfect, but either way search on google is now giving more quality and relevant results. After the dust had settled, Google finally shared with SEO internet marketers the kind of content they need to publish to remain at the top of google internet search.

Come 2012, this are the things you need to look at as you are creating content. If you do so you will be on the safe side of the panda updates and future Google algorithm changes.

Here are things to consider as you generate web content:

*Ensure your content is always of high quality. Before you publish your articles ask yourself if you think the content is good enough to appear in a book or a top ranking magazine.

*Avoid putting up to many ads that will distract visitors from reading your main content. The next big thing come 2012 is going to be the issue of ads-to-content ratio. Google said it is doing the tests right now, but you can bet they have already effected these changes to some extent.

*Your content should appear as been aimed at offering informative content to internet searchers rather than seeking to rank for targeted keywords.

*Avoid duplicate content by posting the same articles and only changing the targeted keywords.

*Show professionalism by going through your articles to correct grammatical errors and spelling mistakes.

google internet search*Take your time to create and edit content. Hurriedly produced articles will most of the time lead to substandard content thus google will not rank such content high.

*Do you think that your visitors will trust the content you are sharing on your website, blog or on an article marketing site?

*Go the extra mile to share interesting content that will amuse and captivate your readers.

*The information you publish on your site should be original and not copied from other sites. Therefore, take time to do your own research and investigation so as to come up with your own valid opinions.

*When compared to other similar topics, your articles have to rich with information that is valuable to internet search users.

*Share content that will make your site to become an authority in your niche.

*Avoid an incidence where google internet search users would complain about your content and you will always be in the good books of Google.

*Publish information that would easily necessitate your readers to bookmark your site or share it with their friends. If your site can have a viral marketing effect, you are good to go.

*If you decide to write on a certain topic make sure you do a comprehensive job. Don’t publish half baked content and expect search engines to offer it to internet search users.

*Write long and descriptive content that provide specifics. Search engines will give more preference to long articles over short ones.

*Ask yourself, would visitors trust your site enough to enter their credit card details thus purchase products while on your site? If your answer is Yes, then you are set to succeed in internet home business.

*Concentrate more on having unique content on your site rather than sharing your content on network sites. Broadcasting your content so much will make your individual pages loss value since you will give them less consideration.

*After people have read your articles will they consider you an expert in your niche or just see you as another publisher posting half backed content?

Towards the end 2011 Google was not done, they released Google Fresh. The effects of google fresh were not felt so much since 35% of internet searches were affected. This translates to 1 site out of 6 been affected. The update was aimed to give priority to site providing fresh content.

Summary:  Finally, 2012 is here with us and SEO marketers need to brace themselves not only for Panda updates, but also for algorithms that address above the fold content.

To avoid falling victim of the google updates in 2012, do what google says. There are over 200 parameters that google uses to rank websites. Slight changes of these signals can easily increase or demote your site rankings.

So as to be safe, focus on publishing rich and high quality content continually.

Subscribe to my RSS feed for more updates on internet search as you work online. You can also enter your email address in the section provided on the side bar for updates.

Google Ranking Algorithm Changes Once More

Google Ranking Algorithm Changes Once More

Have you noted that google ranking has been affected once again? SEO experts from different quarters have voiced their concerns about the new changes.  While others are celebrating the new google ranking updates, others are up in arms calling it suspect.

The new algorithm update has been named Google Fresh, it took effect 3 days ago (5th November 2011). Since this happened over the weekend, am sure most webmasters will wake up on Monday to find their sites ranking differently. One thing you can be sure of is that most reactions will be posted this week as bloggers and SEO expert analyze the new google ranking algorithm.

But even as we speak, some SEO experts have already voiced their opinions and it is just the third day of the change. This goes to show that Google Fresh has already affected most bloggers, webmasters and companies offering SEO services.

On one post shared by the owner of a site called I Love SEO, thought that the new google ranking changes were brought about by the need for more advertising space. Gianluca coned a name of the new google algorithm and named it Caffeine 2.0.

The one thing that all search engines seek to achieve is provide their users with quality content. Once user experience has been enhanced, search engines know that their main stream of revenue which is selling advertisement space will increase. It is for this same reason that Google keeps on striving to improve user experience at every opportunity.

Just the other day, Google ranking for most sites was affected by the Google panda updates, and before webmasters can recover from that change, today some will wake up to another change yet again, the Google Fresh.

I tend to concur with Ben Will a writer with Marketing pilgrim who says the best strategy on improving your google rankings is by regular posting. Search engines in their pursuit to provide their users with quality content, will always rank high sites that are updated on a continuous basis.

Therefore, for those people that are consistent when it comes to blogging, you need not worry of being affected with Google Fresh. But one point that Ben raised that I somehow disagreed with is the use of forum marketing.

For some time now people are spamming forum sites with their links thus making them appear like link farms. If you have to go this way, the best strategy is to join a forum marketing site that is moderated well. Note that in order to gain web presence on forum sites you need to invest a fair amount of work and time.

The new google algorithm change will have a great impact as regards to pay per click advertising; this was according to Jeff Allen. Though Google did not state anything to this regard, Jeff thinks that in the long run people that use PPC in their marketing campaign will feel the effects of this change.

I believe the reason of him thinking so is because Google has always sort to reduce the gap between organic search traffic and paid traffic. For people seeking to make money from home based online work like blogging, need to generate fresh content regularly.

One thing that remains constant when it gets to marketing on the internet through search engines is content. In fact, if you concentrate on updating your site with quality information you can be sure that every algorithm change will be to your advantage.

google rankingFrom the word go, google ranking has always been about producing quality content on an ongoing basis. But you can consider yourself lucky if the niche you are involved in does not require regular updates.

According to Google, the new Google Fresh change will only affect some topics and leaving out others. Therefore, in case you are in a niche that calls for timely or daily updates you need to be warily.

Those of you who have been updating your sites regularly can relax. Even if you note that your google ranking have gone down, keep updating your content as usual and it will not be long before you find your site ranking even better than before.

The debate for the last three days has been whether Google Fresh update is about consistency in updating new content or not. SEO experts are worried that in the pursuit to provide readers with fresh content, it does not necessarily means the content will be of high quality.

There is a lot of old and valuable content out there that may not feature yet some of this content is of great value to readers. Google needs to be careful not to compromise quality content in the name of providing fresh content.

Take a scenario where a small online business is trying to complete with a big site that produces hundreds of fresh content. Lets us hope that the new Google algorithm change it will take into account the quality of the fresh content.

Another aspect that this new google ranking brings forth is the issue of websites creating blogs. With a blog, webmasters will be able to generate fresh content on a regular basis thus improve their rankings on search engine result pages. Therefore, if you do not have a blog it is the high time you now seriously considered creating one.

With Google changing their algorithms every so often, most online marketers are finding it a great destruction. But let me repeat this again, if you concentrate on generating quality content, no algorithm change will affect you negatively.

Note: Content will always remain the main ingredient in any algorithm formula.

Most people are seeing the changes today, thus share with us what you think of the new google ranking algorithm. Do you think this google algorithm change places more emphasis on content freshness or not?

You can also share with your friends on this new google ranking change by using the social icons on the left of this blog.

Web Page Layout Included To Google Algorithm Formula

Web Page Layout Included To Google Algorithm Formula

How is your web page layout in relation to placing advertisements?

In December, we published an article titled Intrigues Of Google Internet Search In 2011 Going To 2012 and we warned webmasters of the impending Google algorithm change in relation to ads above the fold. The year has begun with yet another Google axe, the page layout algorithm.

According to Google, users have been complaining of landing on sites with too many ads as compared to content. Test on ad-to-content ratio has been ongoing for a while now and as we speak it has already taken effect.

If you have noted a drop in traffic on your site, then chances are that you are a victim of the new algorithm update. Google in their pursuit to improve user experience is trying to remove from their search results sites that have adverts plastered all over their web page layout.

In their webmaster central blog, google talked about the new update saying it will demote sites that are heavy with ads especially at the top. These are the kind of sites where readers have to go through tons of advertisements before they get access to the actual content.

Am sure you would have a pleasant experience opening a site that shows content right away. This is opposed to a web page layout where you have to scroll down to get the content.

This is also what is known as content above the fold. If your page layout has more of content than adverts, then you are safe. But if you have adverts above-the-fold it means your visitors will not have a pleasing experience thus Google will punish you.

Last year when I made my predictions about this new google update, I said it will probably take effect in the beginning of 2012. On this I was right. But the one thing I was wrong about was sites been affected by pop ups and overlaying ads.

Google categorically stated that web page layouts that have pop-ups and pop-unders will not be affected by the new update. Page layout algorithm will only apply to sites that contain webpages with static or fixed ads.

The big question that many online marketers are now asking is; how does one measure content-to-ads ration?

So far there are no official tools to gauge whether your webpages have ads that are above-the-fold. But according to Matt Cutts, webmasters should use Google Browser Size Tool to compare pages with content as opposed to having many ads.

The secret is simply to ensure at first glance of your site web page layout, visitors find enough content as compared to adverts. Google is saying, as much as adverts help webmasters generate revenue online, providing content should always take first priority.

You may then ask; how far can I take visitors down my page before they get access to my content? That is upon you to make a decision. But if you place yourself in your visitors’ shoes, you will see that content comes first.

Note: The page layout algorithm is actually aimed at targeting web pages that have excessive adverts. This is to signify that uploading adverts to a normal level may just work for you.

You may be lucky to still rank if your ads-to-content ration is normal but why take the risk. It will be safer to tone down on your ads per page layout and move up on google rankings as others come tumbling down.

It would also be good to note that this algorithm change will only affect 1% of searches on Google. This is a little number compared to Panda updates that hit even top ranking sites. In fact, up to date some of the sites that were hit by panda are still trying to make their way up again.

Is there anything you can do if you realize that you have fallen victim of Page Layout Algorithm Update?

Sure, there is a solution but you will have to wait for a while before you move up the search engine rankings again. Ideally, when you are hit by this ads-to-content ration update, google tags your whole site and not individual pages. Therefore, your overall rankings will drop.

page layoutIn case, you work on your page layout and reduce the number of ads to the acceptable percentage, your ranking will not move up immediately. Instead, Google spiders will re-crawl your site and take note of the alterations.

In order to lift the penalties, it may take several weeks depending on the number of web pages you have on your site. Just the way it took a while for sites hit by panda to move up the ranks, the same will apply to site found guilty of having ads above the fold.

Advice: There is nothing as annoying as landing on a site that hides its content below tons of adverts. Actually, most of us when we discover a site is heavy with ads, we click on the close button so fast.

Therefore, to some extent I do agree with what google has done with implementing the Page Layout algorithm. It is to remind webmasters and bloggers that the main reason the internet exist is to share content.

If you check around you will discover that most of the top websites and blogs, have one thing in common, CONTENT. The more information you provide to your target audience, the higher your credibility will go up thus more web presence and traffic.

Google is now the sheriff of the internet and thus it is advisable to be in their good books. Offer quality content and google will definitely send unique and organic traffic your way. Break the rules and you will sure face the consequences.

Summary: Content is king when it comes to online marketing. As much as ads ensure you make money online, you have to tone down and start to tactfully place adverts strategically. Ask yourself, if I was a visitor to my own site, would I be willing to come back again?

If the answer is “Yes”, then you are on the right path to succeeding in doing business on the web.

What are your thoughts on the new page layout algorithm update? Please post your comments in the comment section below.

To get more updates about strategies on working online from home through blogging, subscribe to my RSS feed. You can also enter you email address in the section provided on the right side bar.

Google has now officially welcomed us to the New Year. Believe or not, there are still more algorithm updates to come. To be safe from all of them, make certain your web page layout is content based.

Just a thought:  Does the web page layout algorithm apply to pages heavy with Google Adsense?


Penguin Update Effect On Google Web Search Results

Penguin Update Effect On Google Web Search Results

In a bid to clear spam from google web search results the dreaded Panda update was released last year. This saw some bigwigs in the internet world come down tumbling.

It did not take long before other minor algorithm updates were released to further spell doom to more sites. If you thought Google’s fight against Webspam ended with Panda, I have a big surprise for you.

It is now official that the dreaded Webspam algorithm update that webmasters feared has been released. Don’t be fooled by its somewhat harmless name, Google Penguin Update, as we speak hundreds of sites are facing the obscurity.

Click here to see the list of sites affected

The name may sound harmless but it has left many crappy websites lying dead on its trail. People have been complaining that even after the Panda Update, they could still find sites with useless content in Google’s web search results.

Do you think that the Penguin update will improve google search results? Leave your opinion in the comment section provided below this blog post.

We all must agree this was bound to happen. Google’s mission is to rid the web of sites that are deemed to have useless content.

Many might argue that in the process other genuine websites and blogs are suffering the consequences. This is true to some extent, but we cannot deny the fact that Google search is surely getting better.

In the wake of all these speculations about how to approach SEO, Google did release the guidelines that web marketers need follow so as to avoid getting hit by their updates.

Here are quality guidelines that you need to adhere to as regards SEO:

  1. Avoid stuffing your content with keywords. The days of over optimization are gone as google seeks to level the playing field.
  2. Look out for your ad-to-content ratio when building your website. Focus more on generating quality content especially if you are involved in affiliate marketing.
  3. Do not hide links or text in the name of improving your SEO ranking.
  4. Try and avoid duplicate content which most of the time is caused by creation of subdomains and multiple pages.
  5. Do not hide your links through cloaking.
  6. Redirects aimed at improving your SEO will land you into big trouble.
  7. Stick to original content and you will not have to keep looking over your shoulder wondering when the next update will be released.
  8. Avoid creating pages that contain viruses or badware.

By the look of things, google will stop at nothing to make sure their web search results are clean. The debates that are going on about the viability of these updates count for little.

Rather than talking of whether Google is doing the right thing or not, that effort should be transferred to generating quality content.

As we speak, Google is the number one search engine and by a big margin. Therefore, they are bound to do everything possible to remain at the top.

I too may not agree with all they are doing but I must admit that they are heading in the right direction. If you look carefully, the number of crappy sites in google search results has significantly reduced.

Reason for Google’s constant algorithm update:

The people who are acting all surprised with the recent Google Penguin updates are probably naive or refuse to accept reality.

From the beginning of 2011, the writing was on the wall and Google was on a quest to improve their web search results. Google released a sequence of updates all aimed at bring down sites that use black hat strategies to rank.

Google promised its users to give more preference to sites that offer quality and relevant content. Whether google web search results have improved or not, it is up to you to decide.

The journey that began with the infamous Panda update has today given birth to the Penguin algorithm update.

Ideally, all google is trying to do is make sure only quality content gets to their first pages. First it was panda that really caused a real uproar, but to prove Google’s resolve to improve search results, Penguin which also seeks to get rid of spam sites has come knocking.

You will realize that the Penguin update has come to continue where panda left. This is not to say that from now onwards google web search listing will permanently do way with crappy websites but the battle lines have been drawn.

We live in a world where things can never be 100% perfect. But that does not mean we tolerate those things that make life unbearable like landing on a site with adverts plastered all over the place.

There might be innocent victims in the fight to make things better but such is life. In other words, no one is safe when it comes to SEO.

google web search

In March 2012, Matt made it clear during SXSW that google wants to give equal chance for quality sites to rank well. This applies to people who employ SEO strategies and those who don’t but focus on developing quality sites.

Now webmasters who put more effort towards creating quality and helpful websites have a reason to smile. Moving forward, it appears like SEO strategies will count for less when it comes to increasing web presence.

This does not mean that SEO is dead; there is no way Google can run away from ranking sites using keywords and backlinks, not in the foreseeable further.

Simply what is means is that apart from employing white SEO techniques, you should make certain that your users benefit from your content.

What next for SEO marketers:

It is time the over obsession on SEO came to a stop. According to Matt Cutt, google does more than 500 changes to its algorithm yearly. This in short means that everyday something changes in the Google web search algorithm.

If you keep on tweaking your site everyday according to these algorithm updates, by the end of the year you will be having a site that looks like a lost and confused circus clown.

Don’t get me wrong, I’m not implying you stop following what is happening in the SEO world. By the way if you are not aware, with the leveling of the playing field google search results now includes sites that know nothing about SEO strategies.

This is an indication that SEO is slowly going back to the good old days when quality content took center stage.

SEO professionals had forgotten the SEO basics that made the internet a hub of gathering rich and educative information.

If you ask me, internet users are the beneficiaries of Google Penguin Update since bloggers and webmasters have no choice not but to revert to SEO basics.

In case you are wondering what these SEO basics are, let me spell them out for you;

  • Avoid underhand strategies also called black hat to improve your site SEO ranking. These tactics include buying of backlinks, getting involved in link schemes and over optimization.
  • When you create a website or blog your primary goal should be to benefit your visitors. Do not give search engines one thing and when visitors come to your site find content that is completely opposite.
  • Do not use automated programs and softwares that would hurt your site rankings. There are programs used to check your site ranking that can affect your site placement. For example, Web Position Gold that sends automated queries to Google.
  • You should seek to offer insightful and useful content. These you can achieve by putting your readers first and search engines second.

What you need to ask yourself is this; if search engines did not exist would you still generate the same kind of content?

If your answer is Yes, then you have no reason to worry been hit by the Google penguin update or any other update for that matter.

Conclusion: It is evident that google has their eyes fixed at people that use black hat strategies to rank. Whether their search engine bots can determine Webspam or not that is a different topic to be discussed on another day.

The noble thing to do is concentrate your efforts on creating a website or blog that puts readers first. Doing this may cost you SEO ranking but who really knows.

By the way, SEO is not the only way to increase your web presence. Social sites have of late proved to be another great source for generating traffic.

This has been boosted by the fact that Google web search results will also be determined by social activity. Therefore, creating and sharing your content on social sites can greatly increase your site visibility.

You just never know who will like or tweet your publication, it could be someone influential with 1 million fans who hang on every word he/she says.

Anyway, over reliance on search engine traffic is the worst thing you can do when it comes to online marketing. Today you might be riding high of SEO traffic but what lies in store tomorrow when another updates wrongly hits your site? Nobody knows.

The secret is simple, create amazing content and leave google to do its thing.

Algorithm updates are coming in thick and fast; to keep up to date with SEO matters enter your email address in the section provided below or on the sidebar.

Don’t forget to leave your comments about the Penguin update in the section provided below.

Feel free to also +1, share or tweet this blog post if you find it informative. You can find the relevant social buttons on the left side of this blog.


Author: Stephen Kavita

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