List/Grid Social Marketing Subscribe RSS feed of category Social Marketing

Pin Pinterest To Revolutionize Social Marketing Through Social Mentions

Pin Pinterest To Revolutionize Social Marketing Through Social Mentions

Just when we thought we are done with social media sites, another one which seems to be doing so well against all odds has joined the social media arena.

Going by the way people are talking, Pinterest is proving to be very popular with most folks. The word is, pinterest is dangerously addictive and if you are not careful you can easy waste all day on the site.

Time and time again, we have talked of how images pivotal role in online marketing. Both still and moving pictures have a unique way of communicating to audiences. The reason behind this fact is because there are some things that are better said in imagery than in text.

As we speak, pinterest has over 3 million subscribers who have registered through facebook alone and the number is increasing fast. Now employers have another mountain to climb, apart from blocking employees spending endless hours on facebook and twitter, they now have to find a way to prevent them from wasting more time on pinterest.

If you are not aware, Pinterest is a new social bookmarking site where users can “pin” (share) images collected from different websites. The images are arranged in different categories known as boards.





The power of social media is in the ability to connect with other like minded people. On this new site you can follow other people in your niche, distribute content, post comments and tag.

To crown it all, the people following you will get your updates immediately you update your profile. Another bonus of pinterest is the ability to share your pins on facebook, twitter and Google +.

In case your target audiences are the type of people who are moved by imagery, then you better head to pinterest right now and register an account. Though not so many people are register as of now, by the look of things many businesses will be rushing there to see if they can acquire new customers.

Experts who have profiled the behavioral patterns of the people on pinterest say that most people visiting the site are maybe about to get married thus searching for the perfect wedding dress, looking for a house to buy or searching for the latest fashion trends.

This is an indication that pinterest is a site that influences people to make decision on what to purchase. Hence, a captivating image will elicit clicks from potential customers who you can easy turn into loyal customers.

The power of pinterest pins is the ability to combine both sharing and visual content to capture your audience. Here is how pin pinterest works.

Reasons why Pinterest is important to online business promotion:

* Generate quality backlinks: This is what SEO experts are smiling about every time pin pinterest is mentioned. Anytime someone decides to pin an image from your site on their board, the link to your webpage is automatically picked.

This means that the people who will be clicking on the image that contains your link will be directed to your site. It also means that as people share the image, they will be spreading your link thus helping you to build your link popularity naturally and that’s what search engines love.

* Social mentions: The more interesting images you post on your board the high the chances that people will talk about your pins. With time you will have people discussing about your images and website on pinterest as well as facebook and twitter.

As you all know, search engines are moving towards ranking sites using social signals. Therefore, you need to rush to pinterest and post intriguing images that will increase your social mentions and it will not take long before you appear on page 1 of Google, Bing and Yahoo.

Note: If you want to know if people are pinning your content enter this in your browser: http://pinterest.com/source/yoursitename.com/ (replace “yoursitename” with your web address)

Branding: Are you trying to build an online brand name? Then you better head to pinterest this very minute. In case you have people on pinterest who adore your products, they will help you by pinning your images on pinterest.

It will not take long before you have a loyal fan base thus build a name for business and products.

Get online visibility: Google talks of leveling the playing field all the time but they need to pick a leaf from how pinterest does it. If you search for a phrase like mobile phones in the top search engines, you are more likely to see the big brands featuring on the first page.

That is different on pinterest since the search results keep rotating depending on what has been posted. This means that small home based business can find their products on the first page of pinterest.

Are you looking for new products, fashion trends and companies? Then the place to head is Pinterest. This is not the same on search engines since the big brands have dominated most of these top quality keywords.

I believe that there are small and upcoming brands that have new and better ideas but they get very little attention from search engines. But on pinterest where the results keep changing every time new pins are submitted boosts the probability of getting new products.

pin pinterest

Strategies of boosting your online visibility through Pin Pinterest:

1. Use large pictures: Unless pinterest change their site structure people who submit large images seem to be getting more audiences and re-pins. This is probably because huge or tall photos take up more space thus get noticed faster.

2. Create boards related to your niche: So as to attract the right crowed to your pins thus generate targeted traffic to your site, pin images that are relevant. Have different boards that touch on various topics relating to your industry.

For example, if your area of operation is online home based business, pin on topics that also relay information about how to work offline from home. If you have a site about marriage advice, you can also post picture about wedding gowns and so on.

3. Pin interesting stuff: The dominant element in pinterest is image. Therefore make sure your pictures are engaging, exciting and captivating.

People are generally drawn to images that touch their emotions, add some kind of value to their lives and relate to certain trends. If your images have connotations that relate to human basic needs which are happiness, wealth creation or wellness you will have harnessed 90% of pinterest.

4. Call to action: Since pinterest is all about images the only place to get people to take action is through your images titles. Your titles should sound something like this “How to get started in blogging” or “Guidelines on how to launch your business online”.

Make sure that your titles are descriptive to a point of engaging your target audience. You can also make your audience to ask questions by how to phrase your titles.

You will elicit more clicks and re-pins when you pin stuff that seem to benefit your audience. Try to find ways of making your viewers part of what you have posted by telling them what to do using your titles.

5. Optimizing your pin pinterest: The same way you need to optimize your image description file, you should do the same when pinning stuff on your board. Apart from adding keywords in your title, you should also include your keyword phrases in your description.

Here is where you need to be tactful by making sure you optimize your images. Hence, mention your targeted keyword phrases that relate to your pictures.

Note: Your description should be short, preferably not beyond 200 characters. It has been noted that a description which has these number of characters gets better ranking and is more likely to be re-pinned.

6. Include a Pinterest share button on your site: For those who know the value of social media and the viral marketing potential that come with it, have included facebook, twitter, LinkedIn among other social media buttons on their websites and blogs.

In that list of icons, you should also include a “Pin It” button. If you have a wordpress blog, already there are great plugins that can help incorporate the Pin It icon on your web pages.

By the way, even before you open an account on pinterest you can add the button and your visitors that already have accounts can be putting your content and products on their boards. That is the beauty of social media marketing, other people will help you to market your site and products.

7. Do unto others what you would what them to do unto you: This is a simple thing to do but very few people actually implement. People assume when you pin other folk’s stuff you are helping them. But did you know in order to get noticed you have promote other people’s stuff?

Therefore, tweet, follow, share, +1 and pin others work and they too will return the favor if not now in future.

Bonus: By adding links pointing to sites belonging to influencers will drive traffic to their site thus get to know about you and in the process they will also point back to you. The same applies to pinning and other social media sites.

8. Talk to your friends, colleagues, family and employees: The best way to go viral faster using pin pinterests is by getting the people you know to share your stuff.

Tell your friends, employees and family members to register an account on pinterest and then post your content on their boards. For it to be more effective, show them how to optimize their user profile details so as to connect with the right people.

Conclusion: It is obvious that social media is slowly but surely taking over the internet especially in the area of marketing.

Rather than putting all your eggs in one basket called SEO, which of late has become so frustrating; use social media marketing sites to promote your content and products. This is the best fall back plan in case a new search engine algorithm comes knocking at your door.

Now, apart from +1, tweeting and sharing you can also include pinning it. Get as many channels as possible for people to mention your social activity and you will take your business to the next level.

What are your views about this new kid in the block called Pinterest? Have you included it in your online marketing arsenals? Tell us how its working for you so far in the comment section provided below.

You can get more helpful content on how to market online; enter your email in the section provide in the sidebar or below.

Or click here to subscribe to my RSS feed.

 

Author: Stephen Kavita


Social Media Marketing In Guaranteeing SEO

Social Media Marketing In Guaranteeing SEO

The world of online promotion is constantly changing and as we speak social media marketing is surely taking over the cyberspace. Sites like facebook and twitter have become havens for online business people to generate quality traffic. It would be to your own disadvantage if you do not seize this great opportunity to market your business online using social networking sites.

You should know that most people and even big organizations have made twitter and facebook to be their home page. A company like Dell Computers has for example hired 100’s of people to be sending tweet updates everyday to their thousands of followers. Therefore this should tell you that you too need to utilize these social media marketing strategy to boost your online sales.

On this write up we are going to concentrate more on how to use facebook when it comes to search engine optimization. The first thing you need to realize is that facebook is a major site, hence search engines will constantly keep crawling this website for links. Therefore if you have a facebook page and optimize it well you will soon be getting unique visitors to your blog.

It is also interesting to note that facebook itself has of late began improving its web optimization thus bettering their listing and in the process people using facebook as a social media marketing tool are really benefiting.

Below are some of the things you need to implement so as to take full advantage of social media marketing on facebook (FB):





About Me: This is the most important segment when it comes to optimizing your FB page. Most people do not even attempt to fill in their details in the profile section. The best thing to do is including your targeted keyword phrases within your profile content. Make sure that your keywords appear at the beginning of your facebook page.

The “About Me” box usually has a 250 words limit thus use it wisely since it acts as the CSS structure of your page.

Information Tab: This is also a section you cannot ignore if you want to generate targeted traffic to your blog through social media markeing. In the info tab you can include your targeted primary and secondary keyword phrases. In addition you can add backlinks.

The info section is designed to help you add your preferred content. For that reason it is vital that you take time to fill out all the fields with your keyword phrases and hyperlinks. It is from the data you publish here that you will increase your chances of getting high ranking on google search queries.

Page Title: Whenever search engines are crawling websites the first thing they see is the title. This means the identity you opt for is vital. Make certain that your title or name is not spammy since such will hurt your search engine listing and people will also avoid mentioning it on their wall.

Your page title should be unique but still use keywords that people search for when they are browsing. The secret is to work with your true name or company’s brand name. Remember, you should not change at anytime your page title since it will greatly affect your SEO placement.

Facebook URL: If you want to succeed in social media marketing while you work online from home then the keywords in your facebook link should be rich with keywords. This signifies that you have to choose your username prudently. Go for a username that represents what you have to offer on your website. For example; if your online business site is about self help e-books, use a username like “selfhelptips” or “selfhelpebooks”.

Just recently facebook offered a chance for one to choose a headline for their pages.

Adding Images: Apart from making your page look appealing to your target audience, pictures can be a great tool for search engine optimization when is get to social media marketing. This you can achieve by making sure every image you add contains a caption. The descriptions fields next to the pictures offer an opportunity for you add your targeted keywords.

Status Update: This is one vital tool that can help you create backlinks to your blog or website. I have noticed some people who use their wall to share stuff that do not add value to their online business. The best approach is to link your website to your facebook page thus ensuring that every time you update your site the web page link is posted on your FB status wall.

Major engine like Google will boost your blog ranking when you link with relevant social media marketing websites. Therefore when your update your facebook wall with your blog page hyperlink you increase your chances of getting better placement on the major engines.

Creating Inbound Links: Just as you work to add backlink to your blog or website through social media marketing, you should also strive to increase inbound links to your facebook page. On facebook there is a Badge you can utilize to achieve this. Ensure your alternate tags text links pointing to your facebook page contain your keywords. This will make certain you pass all that link juice to your FB page and also your website.

Getting Followers: The more fans you have following you on facebook, the more inbound links you are going to get. Try to make your followers to like your page content. Whenever people share their comments and like your page, google will notice this relationship and thus rank you page high. We all know that search engines love natural links and the best way to achieve this is by getting other people to link to your pages.

Link Facebook With Twitter: With this tactic you can greatly increase both your FB page and website ranking on major search engines. Since twitter was launched it has proved to be one of the fastest growing social media marketing website. It would therefore be to your advantage to integrate your blog to both your twitter and facebook accounts.

As mentioned earlier, post content that is geared towards improving your ranking. By this we mean that you should avoid talking about what you had for lunch and publish updates that will add value to your readers. This in the long run will help you get targeted followers thus attract quality traffic to your website and improve your online brand name.

There are many online marketing arsenals and one that you as an internet marketing person should never dismiss is social media marketing.

Free Business and Tech Magazines and eBooks

Research Shows Marketing With Social Media Is Critical

Research Shows Marketing With Social Media Is Critical

Now more than ever, marketing with social media has become very imperative. The internet has not only altered our way of doing things, but has also completely revolutionized our way of thinking. Offline processes that would require days to accomplish can now be completed in a matter of seconds.

Gone are the days where you would see an office desk having piles of documents. This has been replaced by soft copy documentation; a good example is cloud computing.

It wasn’t long ago when post mails where the best modes of communication. Today people use the internet for business purposes, communicate with friends and family and also to study. All these been done on real-time basis.

By a click of a button, you can now get access to books and videos through instant downloading. Businesses are marketing with social media now more than ever. This is demonstrated by how gift shops are offering their online customers better discounts than the clients coming directly to their offline stores.

Research has shown that currently we spend about 1/6 of our lives in the cyberspace. Just in the United States, the average American spends like 4 ½ hours daily on the internet. By the look of things, this trend is bound to increase to 5 hours or more in a short span of time.





The increase is necessitated by the fact that some individuals entirely depend on computers and the internet to perform their daily tasks.

All this is an indication that we are fast moving into the digital world. Any business that does not position itself strategically online will very soon become obsolete. One of the tactics that business people need to embrace is marketing with social media.

Google Ad Planner did a survey and revealed some of the most visited sites in the US alone. The list contained six categories which are Search Engines, Social media networks, shopping sites, entertainment sites, business websites and sites offering softwares.

The research showed how marketing with search engines is number one. More than 90% of traffic generated on the internet is through search engines. Naturally, because the internet is about sharing information, search engines, encyclopedia sites and how-to websites like eHow and Wikipedia took top spot.

After search engines, shopping sites took the second position. This includes sites like eBay, Walmart and Amazon. From there we go to entertainment sites, social networking sites, business sites then softwares sites in that order.

Close observation of all these six categories, social media is one of the fastest growing sectors. It takes the fourth position and yet they gained popularity just the other day. Google Plus the new kid in the block has hit the social circles by storm.

By the second week, Google +1 had over 2 million subscribers and today the site has over 40 million users that is after two months. This is why it is critical that marketers should think seriously on how to best approach marketing with social media.

Social networks are websites that are community based. These are sites where you will find business professionals, bloggers, dating communities and online forum communities congregating. Take a look at a site like Facebook which has over 800 million subscribers. There is no way any serious marketer can ignore such numbers.

Next after facebook is YouTube where people share videos then twitter takes the third spot. The amazing thing is that the number of social media users is increasing by the day. It is for this reason business people need to take advantage and begin marketing with social media much more.

Which site is best for marketing with social media in the US?

According to Nielsen, 22% of Americans have been completely engrossed with social networking sites. Facebook takes up to 67% followed by YouTube which takes about 55% of traffic generated by social media sites.

Though the other social sites are used by less people, they attract more targeted visitors and thus are also excellent when it comes to marketing with social media on these sites. These include sites like twitter and LinkedIn. Bloggers have also cut a niche for themselves with sites like WordPress and Blogspot featuring as some of the most visited sites.

Living Social and Groupon are other sites that businesses are using for marketing with social media. The one thing that elevates these two sites is that fact that customers can get good bargains and discounts on various products and services.

marketing with social mediaConsidering that this year Cyber Monday increased by double digits, am sure a big percentage of these online sales were transacted on sites like Living Social and Groupon.

Active users on social media sites in the USA.

According to the research conducted by Google Ad Planner, about 200 million people in the US are active members on social sites. Of these 200 million people, the research reveals that most of them are female. The sites that women mostly frequent are social sites that offer deal of the day.

There men counterparts mostly can be found on sites like social business sites like LinkedIn. This is because most men take the top positions when it comes to the corporate world.

Age is also an important aspect to look at in regards to marketing with social media. Research reveals that young people prefer active sites with more action while adults are inclined towards sites that have more of content. Some of the sites to find young adults include blogging sites and social sites that require active participants.

Teens on the other hand are more inclined to sites that encourage social sharing. Here we are talking of sites like Photobucket, Flicker and YouTube which are all image oriented.

Conclusion: Invention of things like computers, Laptops, IPads, mobile phones and the internet have revolutionized the way of doing business. People have moved to the internet to study, gather information, be entertainment, preach, communicate and shop.  In fact, we are now spending more time online than offline.

It is the high time that people thought of getting into home online business based ideas. Slowly but surely people are becoming internet consumers and the first sites they are going to are social networking sites. Marketers therefore have to reexamine their marketing strategies so as to succeed in increasing their customer base.

While working online, you need to incorporate several online marketing techniques in order to reach a wider audience. Marketing with social media has of late proven to be an integral component of web marketing and building business brands.

On this blog, we have repeated time and again how important it is to research and know your target market preferences and where your audience spends most of their time. This article shows outright that marketing with social media sites is paramount.

If you have more research records on marketing with social media kindly share them with us through the comment section below. You can also share this article with other online marketers using the social icons appearing on the left (This demonstrates the power of marketing with social media networks).

How To Use Facebook Fan Pages To Rock Your Web Home Business

How To Use Facebook Fan Pages To Rock Your Web Home Business

Social media has for a sometime now been the bedrock of business promotion. At first no one thought much of social sites but as we speak any online entrepreneur that ignores these sites is missing out a lot.

It is difficult when you are talking about social media marketing to fail to mention Facebook. With over 900 million active subscribers, facebook has truly become a power house in social marketing.

Facebook offers various ways of relating with potential customers. Building relationships is the first strategy of growing a business and facebook does exactly that.

On this write up we are going to discuss an important facebook tool for marketing your home business. Facebook fan pages are surely a gem when it comes to marketing on the internet.

Even with the potential to turn your small online home business into a mega business, entrepreneurs are yet to fully harness the power of marketing using facebook fan pages.

It is common to hear business owners saying that their fan pages are not as effective. Others have worked so hard but still their fan pages have very few likes.

Today, you will learn how to make sure your facebook fan page bares the required results.

Before you launch any online marketing campaign it is always important to plan, set your targets and stipulate your strategy.

The mistake that most entrepreneurs commit is creating a fan page just for the sake of it. You need to lay down strategies and know the people you want to target and how you are going to reach them.

With proper planning, you will attract the right fan base who will engage with you and your business.

Setting ground rules for your fan page:

The first step to take is to define the reasons of setting up a fan page. If you are creating a facebook fan page just because all your competitors have done the same then you are missing the point.

Instead, write down what you intend to achieve from creating a facebook page.

Uniqueness is also very imperative if your page is to help you market your business. Identify what your competitors are not doing and implement on your page. It is this difference that will set your business apart from the rest.

Your page should also include things that cannot be found on your website. This can be in form of quotes, addition expert advice or contests.

These are simple strategies of engaging your fans thus have a platform to interact with them on another level. Ideally, a fan page should have some life and not appear motionless.

Now that we have set the ground rules, let us list some tips to help you promote your business using facebook fan pages:

The content to submit on your page: As you set up your page you need to decide before hand the kind of posts to publish. It can be boring to share content from your site alone thus identify other sites where you can be getting content.

These should be sites that have authority in your niche. Apart from making your fan page rich, posting content from other related sites will help boost your credibility. Within no time other business owners will also start sharing your content on their facebook fan pages.

marketing with facebook

System of posting: There are different ways of communicating with your fans. You can decide to be formal and educative or simply post content that require your audience to respond.

That is not all; you can also opt to post content in a news format or through providing facts. It is always advisable to post using your personal names.

This helps in bringing a human element to your business thus building trust. The use of names is also a way of building a personal brand.

Frequency of posting on your fan page: Posting too many posts in a day can be quite overwhelming for both you and your fans. On the other hand, posting one post a week will make your page appear dead.

It is recommended you update your facebook fan page at least ones or twice in a day. For example, you can post an article in the morning and in the evening share a motivational quote.

On other days you can put a poll for your fans to participate. These are effective ways of engaging with your audience thereby helping you promote your online home based business.

How to react to both positive and negative comments: As much as you may want to please all your fans you need to be ready for rejection. The last thing you need to do is to assume that the negative people are being personal.

You need to device a method before hand on how you are going to deal with negative comments about your products or your site.

In addition, come up with a plan on how to handle unrelated posts on your facebook fan page that can distract your fan from constructive interaction. Set guidelines on the type of posts to allow on your fan page and the ones to delete.

Your fans also need to be educated on the type of post to share on the fan page wall. This will help you avoid the hassle of cleaning up your wall all the time.

How to provide feedback to your fan base: The same way you need to respond to comments submitted on your blog you should also do the same on your fan page.

Do not let 24 hours elapse before you get back to any question posed to you by any fan. In case you are not able to respond in time, make sure when you finally do so start with an apology.

This will help build relationships and your reputation hence make your fans trust you and what you have to offer. Every response proves to your fans that you care and you will always be there for them.

Sometime it takes very little to turn a potential customer into a loyal one just because you lend them an ear.

Summary: Above are guidelines that will ensure your facebook fan page drive traffic to your website and help grow your business. This does not mean you cannot change these guidelines to suit your business or the needs of your fans.

Time to time, you can examine your guidelines and make necessary adjustments when need arises.

All said and done, having ground rules helps you grow and run your facebook fan page effectively thus reap maximum results.

If you haven’t set up a fan page it is high time you get down to business, click here to create one. In some cases, it only takes a single twist or adding some spice to your marketing plan to take your home business to another level.

Maybe the one ingredient missing in your marketing recipe is having a facebook fan page.

I’m sure you may be having something you want to ask or add regarding this topic. Please feel free to do just that by submitting your comments in the section provided below.

If you have friends whom you think will benefit from this article, use the social icons appearing on the left to share this post.

This online home based business blog is dedicated to sharing educative and epic content on how to market and earn revenue online. In order to start receiving updates click here to subscribe to my RSS feed or enter your email address below.

New Facebook Update | FB Goes A Notch Higher

New Facebook Update | FB Goes A Notch Higher

Just as technology is evolving fast, social media sites are not been left behind. A good example is the new facebook update layout. It is amazing how things are moving so fast nowadays that for you to succeed in work online business you need to keep abreast with these new technologies.

If you stay a while before visiting some sites for a month or you, you may go back to find a lot of changes. This is especially when it comes to website designs. Whether these modifications are necessary or not I leave it to you to make your own judgment.

Of late, I’m sure you have noted the way facebook has been trying to improve or should I say readjust their site appearance. These new facebook updates are geared towards improving the experience of users. As an online home based business entrepreneur, you need to take advantage of these changes to market your online brand. In addition, proper use of these facebook updates will help you generate more targeted traffic.

On this write up, we shall discuss some of the new facebook updates that you can take advantage of and increase traffic to your blog. If social media marketing is your cup of tea then you need to read this article to the end.

Here are the added facebook updates and features to make use of as you are working online:

People are now able to subscribe to you: Facebook users will now be able to choose which updates they want to view from their friends and business connection. This was done to enable users sift out the information they what to get from their list of friends.

The feature allows users to either choose to view all updates or choose to view most updates or opt to get only the most important updates posted by someone. If you subscribe to get all updates it will mean that you will view all the person’s status wall posts. As for the option of most updates, users will view the same results as before. But if you select only important updates, the new facebook update will only show you vital highlights occasionally.

The new facebook update is meant to allow people to get only the important information. What does this new feature tell work online marketers and bloggers? It simply means that you have to up your game. If you have been posting on your wall information that is not helpful no one will subscribe to you.

This is to remind bloggers the importance of sharing high quality content that will add value to your readers. In one of the previous articles on web developing, we saw just how vital CONTENT is in online money making.

Another important aspect of this facebook update is the ability to keep you up to date with current news and events in your niche. Subscribe to top bloggers in your niche and hence get updates whenever something new hits the market.

Ability to better list Friends: This facebook update is similar to the Google+ feature called “Circles”. You can now group your friends in different categories. If your facebook account has a combination of family, workmates, business connections and friends you will now be able to separate them.

The feature was there before but now it is improved. This time you will be able to share information with one group and leave out another. It means you can play with a certain group and be a serious business man or woman with another group.

This new facebook update has something called “smart lists” where it automatically analyzes your profile and groups your connections. So rather than do it manually, the feature will arrange your friends automatically.

facebook updateNew facebook feed layout: This feature used to be there before where you had two links. One was a feed showing top news while the other was displaying recent news. It used to happen that if you took a while before visiting facebook, you would not be able to views last week news.

With the new facebook update you will now be able to view the most recent updates that are related to your niche. The news updates are important in ensuring you know what is happening and thus be able to share fresh content on your blog with your target audience.

Before the new facebook update, you had to keep on scrolling down until you get to the important news. This was a challenge for people who had many friends and were forced to sift through many updates. Now the news can be customized to help you receive only relevant updates.

Live News Ticker: If you have noticed, the news ticker appears at the top right. It scrolls up automatically hence is making it easy for you to view your friend’s activities on real time.

Now you will get to view right away when your friends comment on someone’s wall. If your connection liked a certain fan page or a certain post, you will be able to see the LIKE and head there right away. This is like having an eagle’s eye view of what is taking place within your facebook community.

In the online business front, it means that your friends can now easily view your activities without necessarily visiting your page. Again, it is an opportunity for you to keep adding relevant and high quality content to your wall. This will help you boost your online brand name and increase targeted referral traffic to your blog or website.

Since this facebook update has the option to unsubscribe, make certain that every status wall update is valuable and thus your friends will always what to see your activities.

Summary: Some of you may be thinking that facebook now looks like a maze, yes that may be true to some extent. But you as an online business marketers needs to look at these facebook updates from a different angle.

First you need to familiarize yourself with how these facebook updates and features are working. Then find ways of taking advantage of them.

It is sure not the end of facebook updating their site design. Am sure even as you are reading this publication someone at facebook is burning the midnight oil to add yet another feature. Take time to learn every new update that is added and see how it can boost traffic to your blog.

Change with the times and new technologies and for sure online money making will be easy for you.

Advantage Of Facebook Like Button And Share Button

Advantage Of Facebook Like Button And Share Button

Technology has truly taken the world by storm and you do not need to look far to see how people’s lives are being changed by gadgets. For online marketers two simple but effective tools are the facebook like button and the share button.

Since the rise of social media sites, which initially were created to help people socialize, now advertisers have taken advantage of these websites to promote their businesses. As we speak, social media marketing is one of the most effective online marketing arsenals.

The secret behind social network marketing is to know that people always have needs. Thus when they congregate on one platform you are just required to identify what their needs are and offer them solutions. Research has proven that people interested in fashion will group themselves together. This is a good opportunity for you as a fashion designer to show case you work and get some customers while you are at it.

Ideally, there are many online marketing strategies you can use on social media sites like facebook, LinkedIn, Twitter and the like. But today let us look at the power of the facebook like button in online marketing.

Important to note, is the realization that the facebook like button and share button have become quite effective in online promotion. Therefore, if you are blogging for money you need to include these plugins on your blog right away. And this is why…

Facebook like button:

The “like” is a button that people normally press whenever they are attracted in what someone else has posted. To most people the facebook like button seems to be of no importance, but assuming so is failure to see how facebook really functions.

Click here to learn how to install the facebook like button on your blog. As for those that are using wordpress, you can add the Gosocial media plugin and have several share button installed.

The “LIKE” button on facebook works like this; when a person clicks the button, whether on facebook or on your site plugin, facebook post that information on the person’s status wall. This means that all his/her friends will get to view the data.

In turn, the person’s friends will most probably wish to know what is this that their friend likes, in the process a post can turn viral hence help establish an awareness of a certain event, product or blog content.

Generally, people connect with others of whom they share the same interests. Therefore, they too may end up pressing on the facebook like button and making your post go completely viral.

Imagine you have 500 friends who are in the same niche as you are. If you post high quality content that is helpful, a good number of them will “like” your content thus exposing your blog content to their friends too. Some of their friends may also end up liking your content thus exposing your content to even more views.

Some time back we shared about the power of viral marketing and the facebook like button demonstrates its potential.

facebook like buttonThe other avenue that the facebook like button can be beneficial to your online marketing is when facebook recommends to your friends your business. Here is an illustration, if friend X and Y are connected and then friend X likes a certain work from home business program belonging to friend Z, the same program will be recommended to friend Y.

This just goes to show just how vital social media marketing is to both bloggers and webmasters. Any online marketer that ignores the power of social networking is simply going to miss out on a lot of potential targeted traffic.

The share button:

Again this is another powerful tool that allows people to broadcast information online to various websites. The share button ideally works just like the facebook like button only that the information on the share button is more detailed.

While the facebook like button shares information to facebook, other site like twitter, LinkedIn, Digg, Technocrati, Delicious also have their own custom share button. All these buttons are a means that can help you in viral marketing.

Apart from the facebook like button and the other sites’ share button ensuring you generate targeted blog traffic, they too help you pass on helpful data. However, it is recommended that as people click your share button, you too should like other people’s business and content too.

As a serious blogger, you should be active in your social network by actively sharing what others have posted. This should be on topics that you find useful to people in your niche. As you share other people’s business and content, they too will easily recommend your content to their friends thus increasing the chances of your content going viral.

The main reason that the internet was created was to share information and ideas. Therefore every opportunity you get to share what you know you should do it on the net. With the help of easy to use tools like the facebook like button and the share button you will definitely cut a niche for yourself in no time.

Conclusion: If you are serious about blogging for money then social media sites are a good place to start to generate referral traffic. Show your participation by actively reading other people’s content within your niche and clicking on their facebook like button or the share button.

It will not take long before people take notice of your activities and they will reward you by reading and sharing your content too. To create an online brand name that will last you need to build relationships. The sharing button is one means of generating an online presence thus make money from home.

Best Approach To Social Marketing In Regards To SEO

Best Approach To Social Marketing In Regards To SEO

Most webmasters and bloggers have a problem of connecting social marketing with SEO. But it is imperative to know that social media has a big role to play in improving your SEO profile.

The fact that social sites get lots of traffic and content every passing minute, search engines are always crawling and indexing new content on these sites. Therefore, for effective social marketing you need to have SEO in mind as you share on social sites.

As you plan your online marketing campaign, it is advisable that you choose at least 7 strategies that you will work with. Some webmasters put social marketing in the bottom of the pile while others leave it out all together only to consider it much later.

It is true that search engine optimization is a great way to generate targeted traffic. Ranking for relevant keywords will guarantee you increased your web presence and more so improve conversion rate. But did you know there are online marketing strategies that can help you generate direct traffic and boost your SEO site value?

Some of these strategies include article marketing, forum marketing, video marketing and of course social marketing. Talk of killing two birds with one stone!

As you have seen there are many ways of improving your SEO profile but on this write up we shall just look at one of these strategies, social media marketing.

The reason that social marketing is left behind when it comes to SEO is because one cannot really quantify Return On Investment (ROI). In addition, webmasters are still not clear as to the benefits they derive from sending a tweet or updating their facebook wall in relation to SEO.

On the other hand, a marketer can easily tell ROI for a PPC or SEO marketing campaign depending on the keywords that have targeted. Ranking for keywords signifies growth of traffic and thus increased online sales conversions.

As we speak now, social marketing has become one of the main strategies that SEO experts employ to rank on search engines results pages. Earlier we mentioned how search engines crawl social sites looking for new content.

Here are 3 benefits you get from posting content on social networking sites:

1. Increase chances of search engine bots quickly finding your content since these sites are crawled very often.

2. Since social marketing is about micro-blogging, as you write a line and post a link leading to your site you will get direct traffic as people click on the links to read more.

3. The links you post on social networking sites act as backlinks thus contribute to your overall SEO value.

What the 3 points shared above tell you is that you need to optimize what you share on social sites. A site such as facebook is like a small search engine, thus when you optimize your content people will find it easily as they browse on facebook.

How to share your content on social media sites to help you in SEO:

First you need to optimize your social media account profile (Click here to read more on how to optimize your user profile).

Personally, I have linked my blog to top social media sites which include Facebook, Twitter, LinkedIn and so on. Sites you can use to link your blog to your social media accounts include NetworkedBlogs, twitter feed or pingfm.

Doing that will ensure that every post you publish will be submitted on your social status wall. Hope you know that blogging entails optimization thus when your web page links are submitted on your status wall they will act as relevant backlinks.

At this juncture it is important to note that you need to share insightful and quality content. Since these linking sites like twitter feed will only submit your title a short snippet of your content, take time to come up with captivating titles.

To prompt your fans to share and click links on your updates, your content has to be interesting and educative. You also have to add your keyword phrases in your titles to help you in search engine ranking.

The other aspect of social marketing is the role played with share buttons. If you look at the left side of this blog you will note there are social networking buttons. By the way, feel free to click on either of those icons to share this article with your friends.

It is important to know that your readers will only share your blog content if you have:

*Captivating content

*Content that can raise hot debates because of its controversial nature

*Informative content

*Comical content

social marketingYou may be asking, what has all these got to do with SEO. Imagine you share a captivating story that is optimized. As people click to share with their friends you will be increasing your

-Web presence as your content takes a viral effect

-Link popularity as more and more people will want to link to your page

-Direct traffic

-SEO organic traffic as you will rank high from the many backlinks you have generated from social sites and personal websites and blogs.

When it comes to marketing success, how you write articles is very critical. Plan your writing so that your content can go hand in hand with your social marketing and SEO. Do not shy away from ensuring your content is interesting thus necessitate readers to share it.

On a social marketing site like facebook, the more people that like your content the higher your SEO value will go up. But to make certain that people click on the like button, you have to know how to attract targeted fans.

One of the ways of achieving loyal following is creating a facebook fan page. Here is how you go about creating a facebook page that acts as a magnet to new fans:

Optimize your account: Before you set up your fan page, have in mind the kinds of people you want to be fans. Know their preferences and research and indentify the keywords they commonly search for when browsing.

Use these targeted keyword phrases on your user profile hence when people search they will easily find your page.

Facebook PPC: If you have cash, you can use facebook pay per click advertising to get even more targeted followers. Advertising your facebook fan page is a sure strategy of getting targeted and active fan base that will guarantee online presence and online brand name awareness.

Fan Page design: One major principle of marketing online is creating a good first impression. That is why you have to take time and create a fan page that is attractive. This will compel people to click on the like button thus boost your web presence.

In order for your page to stand out, think outside the box. You do not have to be 100% creative; just 10% uniqueness is enough to make your fan page stand out.

Recap: Social marketing is a powerful tool of promoting your site. Apart from generating direct traffic, social marketing will improve your site rankings for relevant keyword phrases.

There are other social media networks like Technorati, Digg, Reddit, StumpleUpon that will help you share content and more so post links to help improve your search engine rankings.

Overall, social marketing offers business owners a platform for creating and building relationships. If you can approach social marketing with a view to form connections, you will eventually be guaranteed of direct and organic SEO traffic that convert.

For you to keep getting latest online marketing strategies enter your email address in the section provided on the right side bar. You can also click here to subscribe to my RSS feed.

© 2017 Work Online At Home. All rights reserved. XHTML / CSS Valid.
Proudly designed by Theme Junkie.
Real Time Web Analytics