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Social Media Networking Ability In Todays Marketing

Social Media Networking Ability In Todays Marketing

A lot has been said about social media networking sites; both negative and positive. The latest was a hot debate stating that micro-blogging (social media) has brought about the death of blogging. Whether that is true or not I leave it for you to decide but as for me blogging is here to stay and so are social media networking sites.

The one undeniable fact is that online marketers are really enjoying a smooth ride on the waves of social media sites. Any webmaster or blogger, who ignores the marketing benefits that have been brought about by social media networking sites, will be doing so at the expense of his/her own business.

Here are the top 7 major aspects of social media sites in relation to work online marketing:

1. Create an account in all top social media sites: Some people assume that Facebook and Twitter are the only social media networking sites available. One thing you need to realize is that it all depends on your target audience.

You could be busy spending endless hours promoting your business on facebook and yet your target audiences are on Google Plus or Yammer. Therefore, you need to do a research and find out where people in your niche spend most of their time.




There are also other online businesses forums that can greatly help you reach your target audience with ease. A good example is Warrior Forum; here work from home experts congregate to share their ideas. You can also find legit online jobs that pay very well like article writing.

In short, there are many social media marketing sites; all you need to know is how to effectively maximize their potential. It is not about being in all social media networking sites, but rather how you use the sites to reach your audience.

It would be advisable that you identify the social network site where your audience spend time and maximize on it. Once you have built stable relationships you can then move on to another relevant social site.

2. Promote every profile page you create: As you may have noticed by the point mentioned above, it is not about being in all social media sites. Unfortunately, most online marketers think by creating user profiles on all social media networking sites then they will generate traffic.

If you create a profile and then fail take time to update your status wall or promote it, then you can expect to benefit nothing from that profile. The best way to market online using social media websites is through building relationships. This is achieved by you participating actively in every social media site you register in.

3. The millions of people on social media sites cannot all be wrong: Anywhere people congregate means there is money exchanging hands. It may appear like people just meet on social media networking sites to waste time talking and socializing.

That may be the case, but do not forget this same people by the end of the day may having business to promote, need cloths to wear, food to eat, places to travel thus you can offer them these services.

The other thing about the internet is Content; if you can offer people useful content then you can be sure to grab people’s attention in any niche. Content can be in form of videos or educational articles that seeks to add value.

Social media networking sites have the ability of turning your content viral, thus expose your work from home online business in a way money will never be able to do.

4. Social media marketing is for all: If you ask me, anyone can be successful when it comes to social media marketing. All you need is to have is a willingness to know how to relate with people. The notion that social media networking is a reserve for the online marketing experts is completely misplaced.

social media strategyMarketing on social media sites is not easy though; you need to have the zeal of knowing how to go about it. This may sound contradictory but that is the truth of the matter.

There is no type of online business out there that does not need customers. Hence social media networking is for all businesses that seek to:

           a. Boost their organic traffic through search engines (SEO traffic)

           b. Increase new online sales leads

           c. Collect feedback and suggestions from customers on a real time bases

           d. Build online presence and online brand

If you are an online business entrepreneur, then you have to jump on the band wagon called social media networking and marketing right away.

5. Use Analytic tools to measure the impact of social media marketing on your site: Whether you are doing offline or online business you need to measure your Return On Investment (ROI). Thanks to the many analytic tools one can find on the internet.

One such tool is Google Analytics where you can easily know if a marketing strategy is working for your business or not. Experts in online promotion advice that you track your traffic from social media networking sites and the action visitors take while on your blog or website.

This you do by setting up “Goals” on google analytics. Setting “Goals” will help you know which links help you generate the most traffic. (Professional online marketers recommend you take your time to study Google Analytics and see what it can do for your business.)

6. Automating social media marketing: It is true that social media sites can be very addictive but if your aim is to market your business then you have to be disciplined.

social media marketingPersonally, I spend at most 10 minutes daily on social media networking sites and sometimes I even don’t visit these sites. This is because I have linked my profiles to my blog on Facebook, Twitter and LinkedIn.

With a site like Networked Blogs you can automatically update your status wall every time you publish a post on your blog. Other sites to use to automatically update your status wall include Pingfm and Tweeter Feed. This means that even if I don’t open my profile, I will still be able to communicate to my fans on social media networking sites.

This helps to answer the myth that claims blogging is at its death bed. This is far from the truth because I believe blogging works especially if you handle it professionally. The issue is that most bloggers do not have the right approach to blogging.

If you are blogging for money then you need to have the knowhow on ways to integrate micro blogging on social media networking sites. Social sites can act as a platform to take your business to the next level if you have the right game plan.

Blogging is here to stay and if you want to generate income from home through blogging you need to treat it as a business venture. A business needs to be promoted and that is where social media networking comes in.

7. Integrate social media with other online marketing strategies: The thought that with the introduction micro blogging on social media sites will make other online marketing tactics irrelevant is misplaced.

In fact, the best approach is to combine other top online marketing strategies with social media marketing.

For instance, you cannot overlook the convenience brought about by social media marketing, but there is no way micro blogging can work if you have no place to take your audience to get full information. This is where blogging comes in, a place that you can offer people your product, services and more detailed information.

In some businesses, there is need to have a face to face communication and social media networking cannot offer this. This tells you that social media sites are not the only route to traffic generation.

Did you know that over 90% of traffic online is generated from search engines? This means that the rest 10% or less is shared by social media sites and other channels of traffic generation.

Summary: Prudent webmasters need to embrace micro blogging through social media networking but not at the expense of blogging or other internet marketing channels. Yes, it is true that social media networking is here to stay, but also are the other channels of website promotion.

Do not expect to wake up any time soon and find micro blogging/social media taking over the importance of having a website or a blog. On social media networking sites you get to post only a line or two. But a website or blog acts as a place you can call home.

A blog is a platform you can share your expertise in details and also have full control to market your products and services. I say Yes to the power of social media networking and also the integration of other online marketing arsenals in website promotion.

Facebook Share Button Now Becomes Frictionless Sharing

Facebook Share Button Now Becomes Frictionless Sharing

Any blogger out there seeks to generate as much quality traffic as they can. There are several advantages presented by social media sites that have helped webmasters promote their sites. One of this websites is facebook through its facebook share button.

In case you have not incorporated social media networking in your internet marketing arsenal, then you are losing out on a lot. Social sites are good grounds to build long lasting business relationships. In essence, social marketing adds an element of personal touch that most marketing techniques lack. Therefore, your fans on social websites can relate with you on a personal level thus making it easy for you to make sales online.

Facebook alone has over 750 million subscribers and this tells you as a blogger you cannot ignore this site. The power of facebook is demonstrated with the facebook share button. People trust more when a friend recommends something to them. This is where the phenomenon called viral marketing takes full effect.

All you have to do is add the facebook share button on your blog and as your visitors click on the button the article is posted on their wall. In turn their friends will see the recommendation and they too will be curious to know more thus end up visiting your blog.

Now to the fun part, facebook share functionality is taking the sharing element to a new high. This time it is going to bigger than anything you have ever seen or heard. Maybe as you are reading this article they could have launched the new facebook frictionless sharing.





How does frictionless sharing work?

First a facebook user needs to enable the frictionless sharing, then once this visitor comes to your site or blog their wall is automatically updated with a link to your blog. Unlike before where readers had to click the facebook like button for their wall to be updated, this time they will just need to visit your site.

If this is not the true definition of frictionless then I don’t know what is. As a blogger you need to be ready to take advantage of this new facebook sharing feature. This also applies to any new online marketing tactic that will ensure you generate high volume of quality traffic to your blog.

Will users allow the frictionless sharing access?

It is true that this will be the big question on people’s minds. But you need to realize that there are many types of users, some are savvy while others are not. Some people will activate the frictionless access without knowing its function and in the process start a viral marketing effect unawares.

On the other hand, studies have shown that most of the subscribers on facebook are people over the age of 35. In fact, the studies indicate that the figure is over 60 %. In America alone, 2/3’s of the population use social media sites and a good number of this people are 50 years and above.

This signifies that people from all walks of life use facebook thus offering you an opportunity to create web presences. As relating to sharing content, all these people are pleased when facebook makes it easy for them to share content.

The power of the facebook share button

facebook share buttonEarlier, we saw that facebook has over 750 million users as we speak and the subscriber base is still growing. A good number of these people are sharing content and links every day. Hence, you may never know who is sharing your content.

Now, ask yourself if you got a chance to increase the number of people sharing your blog content, would you take it? Obviously you would, that is if you want to enjoy the real benefits of working from home and earn money with ease.

Currently, most bloggers are obsessed with search engine optimization which to some people is too demanding. It would be great to move away from always publishing articles stuffed with keywords that sometimes make your content sound like French yet you are writing in English.

Would it not be lovely to stop creating content for search engines and only focus on generating content for people? Anyway, it is people who buy your products and not search engines.

You may be creating content that is good and worth sharing but very few people will take the time and initiative to click on the facebook share button or like button. But facebook is now seeking to offer you a reprieve through facebook frictionless sharing.

If you are the kind that carefully analyzes traffic, you will see that the best visitors are the ones that have been referred to your site by their friends. It is for this reason that facebook frictionless sharing is something you must take advantage of as a blogger.

Think of it this way, someone visits your blog because a close friend told him that your blog has quality, insightful and educative content. This would be much better traffic than generating search engine organic traffic. That is the power of facebook share button which is now going a notch higher through facebook frictionless sharing.

Conclusion: If you are a blogger and you have not yet added social media networking in your online marketing arsenal you better get down to it. Connect with people who share the same interest with your especially in your area of business.

As you connect with more people in your niche, you will ensure that everything you post on your status wall has a chance to go viral. Then, once frictionless facebook sharing takes full effect, any person who enables it and visits your blog a link to your site will be posted on their status wall.

Imagine, no one will need to click on the facebook share button in order to share your content, it will automatically happen. It does not matter the source that brought them to your blog, if they have a facebook account the link will be posted on their wall the minute they land on your blog.

In turn, all his friends will see that he liked your page and they too will be curious to visit your blog. For me this is the true definition of viral marketing. Now, that person who was lazy to click on the facebook share link in order to share your content will not have to think about it anymore.

How To Use Twitter For Marketing Your Home Business

How To Use Twitter For Marketing Your Home Business

Social media marketing is speedily gaining momentum especially in online marketing. This has been necessitated by search engines’ quest to include social activities to rank websites.

One of the top social media sites is Twitter which was launched in the month of July, 2006. By 2012 the San Francisco based company owned by Jack Dorsey boosted of having over 140 million active subscribers and the number is said to be growing.

When you are talking of micro blogging the first site that comes to mind is definitely twitter. It is a user friendly site where you create a free account and begin sharing your views to the world.

Twitter is a great tool for communication and thus a tool you need to use to market your business. But few people know how to use twitter for marketing their products and services.

On this article we shall share with you insightful tips on how to market with twitter and thus increase traffic to your site.




Below are 10 guidelines on how to use twitter for online promotion:

1: Optimize your user name: An easy way of making sure the right people find you is by making sure you use a screen name that is commonly used in your niche.

In some cases it is also advisable to use your name if you want people who know you personally to get you. The use of your name is also advisable if you want to brand yourself as a person.

As an online business person you would obviously like people from all walks of like to follow you. The best way to achieve that is to optimize your user name. Find a word or phrase used among people in your industry and have it as a screen name.

Twitter is like a small search engine hence when people enter the term you have used as a user name they will find you and will quickly follow you. Marketing with twitter will work best when the right people follow you.

2: Update your profile details: This does not apply to twitter alone, you have to completely fill in your profile details when setting up an account online.

As you fill in your details it is recommended that you use common phrases used in your niche. This means writing about what you do. For example, when you are writing your bio details ensure the content is related to your business.

In addition, your bio needs to be memorable this you do by using words that are captivating and if possible amusing at the same time. But be careful to remain professional since that is what is expected when doing internet business.

3: Follow relevant people: To succeed marketing with twitter you need to follow and be followed by people in your niche. Some marketers assume that the more people following them the better but that is not the case.

Rather than going for quantity you would be better of going for quality. Follow people that will add value to your business. These means following people who are interested in what you have to offer.

Furthermore, when you follow the right people, since you share the same interests the likelihood of them following you back and reading your tweets is higher.

In short, follow people that will be advantageous to your business and audience.

4: Be Yourself: There is nothing worse than suffering from identity crisis especially using twitter for marketing. You are unique in your own way and that is what you need to present to your audience.

Do not try to be funny when your personality is nothing close to that. It is impossible to please everyone thus stick to who you are and you will sure get people looking for what you have to offer or say.

Twitter will work for you when you seek to connect with people and build relationships; you only do that by being yourself.

5: Update your twitter handle with relevant content: It is common to see a person tweeting about what he ate last night which is most cases is irrelevant when it comes to business.

It is advisable to have two accounts, one for business and another for socializing with your friends. But when you combine the two groups of people you will most likely end up losing business to your competition.

Professionalism is an integral element when it comes to using twitter for marketing your web business.

6: Respond: Ideally, social media sites will only work for you if you communicate and build relationships. Therefore it goes without saying, you need to respond when people send you direct messages or Retweet your posts.

Note: People feel appreciated when they are acknowledged for their efforts. I’m sure you too like it when someone thanks you for something you did or mentions you in good light to others.

If someone retweets your update it is kind for you to reciprocate by also reweeting their updates or at least thanking them.

7: Tweet frequently: One of the most important aspects of using twitter for marketing is tweeting regularly. Even when you have only one person following you, who happens to be your mother in law, to be effective you have to tweet daily.

A simple way to keep tweeting is reweeting other peoples’ update that are relevant to your business. This way you will increase your presence thus attract other people to begin following you.

For bloggers, you can link your twitter account to your blog, in this way every post you publish will be automatically tweeted on your twitter handle.

You can use sites like Pingfm, Twitterfeed.com and on facebook you can use an application called Networkedblogs (feeds your blog to both facebook and twitter accounts).

8: Don’t over-promote: When updating your twitter handle it is advisable to post links that take people to your products or website. However, be careful not to overdo it, people do not like it when they see all you do is post links.

Links to most people means that you are trying to sell something. Marketing experts recommend that you sometime share updates that don’t have links. Try and alternate by posting updates that contain quotes relevant to you niche.

9: Link your twitter account to your website or blog: When you are updating your twitter account details it is important that you add a link to your blog or website.

If you do not have a blog or website then you need to create one right away. Micro-blogging for business will only be effective if you have a place you call home where can be taking your target audience.

Having a link pointing back to your site will help you in SEO thus improve your site authority. As pointed out in point number 2 and 5, ensure you at all times use information relevant to your business niche.

10: Track your twitter activities: An important aspect of using twitter for marketing is automation and monitoring what people are saying about your business.

With a tool like Twitter Growth Domination you can easily manage and automate your twitter following which is paramount in marketing your business using twitter.

You also need to know what people are saying about your business. If some negative stories are taking rounds about your business you need to address them immediately before they get out of hand.

In order to monitor what people are saying on twitter about you, use a tool called Tweet Deck.

Now let us see some common terms that you are bound to come across when using twitter for marketing your business.

Tweet: This are messages sent out that can be viewable to the public. Usually you are limited to 140 characters when posting a tweet.

Direct Messages (DM): This is where you send a private message to a specific person. Direct messages are not restricted to 140 characters.

Retweet (RT): This is a button which you can use to share with your followers what others have already tweeted. This is where the element of viral marketing using twitter comes in.

If you share valuable content it will not take long before people begin retweeting your updates thus helping you market your business on twitter.

# (Hashtag): When you want to communicate about a particular topic, you can use a hashtag (#) in front of a word or phrase for easy of communication.

For instance, if you tweet about marketing your business on the web, you can use the hashtag #internetmarketing. What happens is that the hashtag becomes clickable and when people press on that link they will see all tweets related to that hashtag.

Summary: Marketing on the internet is effective when you use several strategies and social media marketing is definitely one of the best.

Search engines have seen this potential no wonder they are looking for ways of adding social mentions as a parameter of ranking websites.

Facebook may be the top social media site, but for a serious online entrepreneur like yourself, having a twitter account for marketing your business is also essential.

Go and set up your free twitter account today and with the above guidelines you can start generating free traffic to your website. Imagine, all from the comfort of your home.

Do you have other strategies you would like to share with us on how to use twitter for marketing? Share using the comment section provided below.

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Community Aspect Of Social Media Strategy In Marketing

Community Aspect Of Social Media Strategy In Marketing

The best approach to social media strategy is to create conversation. This means that you have to at all cost avoid the use of strong marketing pitches as you relate with people. It is so good to see that some people have embraced the concept of rapport in social sites.

On this article, let us discuss the practical aspects of social media strategy that really work. Remember, the underlining factor in social media networking is to build a brand name. But that is not the only thing, once you have established a brand name; you have got to get into people’s wallets.

Some the questions to ask in social media strategy include:

– What do you stand to gain when by sticking conversations and building relationships?

– How does your branding help you increase conversion rate?

If you can answer these two questions appropriately, then making money from home using social media strategy will be easy and fast. To make things easy for you we are going to tackle this questions head on and see how best to use social media strategy to increase conversion rate.

Over the years one of the best strategies of marketing is word of mouth. If you can get your site visitors to talk about your content or products then you are on the right track. Find a way to make your audience advocate your site to others.

A company that does this well is BMW. When someone buys a new BMW car, they are usually burning to tell and show off to their friends about the machine they just acquired. It will not take long before you see friends that hang out together all having the same make of car.

Therefore, find a way to make people talk about your site or product and you will make sales. Let people feel like they own some shares in your brand name.

Here are 5 aspects to consider when using social media strategy in online marketing:

1. Know where your target audiences go to socialize: Social media sites are not the only places that you can find people in your niche. There are online forums and personal websites that you can be active on and still reach your audience.

So any place you identify that people in your niche congregate is an opportunity to implement social media strategy. Visit a blog is your niche which has high traffic and post comments that are relevant and educative.

You can also launch your own blog and create a platform to socialize with your customers. Having a fan page on a site with facebook will also ensure you implement social media strategy adequately. Just make sure that your updates are rich and are posted on frequent bases.

social media strategy2. Respond to all questions and comments: One of the best ways of making sure that your social media strategy works is responding to customers. It does not matter if the person responding is a big shot or some small guy.

The same agency you would give a comment made by a big company should be the same way you respond to a comment made by small timer. Treat that little guy as a further big shot by showing interest in what he has to say. Every feedback you get is an opportunity to boost your brand name and get people talking about your products or website.

For instance, if you ever come across someone talking about your site or product on a different forum become a fan. Show your appreciation by shining a spot light on that person and others will notice how you treat and respect your fans.

3. Find channels to fully educate your customers about your products: The information passed on from one person to another is critical when it gets to social media strategy. One misinterpretation can easily hurt your online work business.

So as to ensure people pass on the right message, make sure you update your audience regularly with quality information about your products. Your content should be easy to understand thus avoid the use of tough terms that can be misunderstood.

If you are selling items that use high technical terms, try and break down the product specifications so that user can understand well. Another approach is to conduct interviews where experts can come in and talk about the products in detail.

Following customers’ comments is very important in ensuring your social media strategy works. Sometimes it is good to jump in conversations started on other sites about your content or products. Online forums offer a fertile ground to boost your brand.

If you see a valuable and quiet thread about your product, you can take it up by offering more insight. It will not take long before others jump in the conversation thus your brand going viral.

You should be the first one to advocate for your product or website. When fans see you initiative especially if your product is of good quality, they will help you spread the word around.

Social media strategy is best implemented when you join in conversations; start up hot debates and keeping people talking as long as possible about your products.

4. Award your loyal fans: When we say rewarding it does not necessarily mean big cash rewards and the like. Sometimes just a small gesture of appreciation can go a long way in social media strategy brand marketing.

This gesture can be simply recognizing your loyal fans but mentioning their names on your site or fan page. Appreciation can be in form of offering a quality backlink to the reader that posts the most valuable comments on your blog.

5. Wear the shoes of your readers and customers: The simplest way to put this is that you need to add a human touch in social media strategy. Having a big fan base or list is not the secret to getting people interested in your site or products. You also need to know how to communicate with your audience.

The ultimate secret of relating with customers and visitors is through connecting with them at their level. Wear the shoes of your audience and you will have a better perspective of how to relate with them. Add a human touch to your social media strategy and your conversion rate will sky rocket.

Summary: Think of a product that you love and try and see what made you advocate for it. Then extent the same thought to the way you advertise and promote your site or products. With time you will capture the attention of people thus succeed in social media strategy.

Will General Motors Pulling Out From Facebook Advertising Change Much?

Will General Motors Pulling Out From Facebook Advertising Change Much?

With over 900 million active members, facebook is definitely the home of socializing. Any sound business entrepreneur knows the impact that social sites can have on business growth especially when it comes to promoting products and services.

It is obvious that wherever there are people gathered there is money exchanging hands. This is why both big and small companies have invested millions of dollars on facebook advertising.

As we all know, on 18th May 2012 facebook made its first initial public offer (IPO). According to stock traders this has been the most heavily traded stock ever. Investors believe this has been due to the continuous growth of facebook in terms of subscriber base among other factors.

The same week the IPO was to go live, two major events took place. The first was the release of a shocking study that revealed that Google advertising was doing better than Facebook in terms of ad targeting and revenue.

Just after that, General Motors (GM) announced that they had pulled out over $10 million of their advertising on facebook stating lack of ROI.

These two announcements could not have come at a worse time, social media was on a high and this IPO was to be the pinnacle of social media business.

As much as facebook would not want people to withdraw from marketing on facebook, it is important to note that facebook main agenda has always been to offer a platform for users to socialize.

Before you decide to use facebook for marketing, there is need to know how to manage your social advertising campaign. Do not assume that with 900 million people congregating at one place automatically means you will make sales.

GM was expecting too much from advertising on facebook due to the numbers but in the process forgot the reason people are on facebook. The best approach to social media advertising is finding a way to tactfully create adverts that have captivating content and also include an element of innovation.

Notwithstanding, the pronouncements that were made last week together with other market factors did contribute a great deal in the drop of price to below $38 of the initial Facebook IPO offer.

Questions still linger on with the timing of the announcement with many people saying they were intentional while others think it was coincidental.

What next for Facebook?

The grip that facebook has on the internet is in terms of numbers and business promotion is not to be matched. Looking at the increase in subscriber base, facebook is set to hit 1 billion users by the end of the year.

By all standards, this is not a small feat. Recently, facebook has been updating their site, the latest been timeline. With timeline business people are able to increase their Click Through Rate thus engage their audience even more.

This is a clear indication that the future of facebook advertisement is very bright. The site still has a chance to update their site to better take care of the needs of facebook advertisers and in the process attract other high profile companies.

Larry Kim of WorldStream, the company that released the report showing that facebook was trailing behind Google in terms of advertising said, “Advertising on facebook is not the best way to sell online”. The reason for Kim to say this is because from the start facebook has not been keen on advertising.

It would take major structural and change of tact for facebook to move their focus to advertising. The reason that users have become addicted to facebook is the lack of intrusion which most sites do by concentrating more on advertising.

Going by the words of Mark Zuckerberg; money made from advertising has definitely helped facebook to grow, but he was not going to seat back and see advertisement ruin what people have come to know facebook for which is to provide a conducive ground for socialize.

facebook IPO

Whether you agree with him or not it depends on which side of the fence you are seated on. If you are an advertiser, Mark’s accouchements will leave a bitter taste in your mouth the same way General Motors felt.

As for the 900 million users this comes as a great relieve. No one wants to be bombarded with ads when he or she is trying to bond with friends and relatives. If companies cannot come up with effective marketing campaigns to advertise on facebook then the writing is on the wall, users first and advertisements a distant second.

A look at how facebook has been operating for the last ten years shows that their focus has never been on advertisement. I believe that is what has made facebook become a powerhouse on the internet behind google.

Kim also noted how facebook has been improving their features (e.g timeline) to help boost user experience and nothing in regards to providing a fertile ground for advertisers. In fact, if you look at facebook advertising you will note they are more than 5 years behind in terms of innovation.

It goes without say that it was just a matter of time and advertisers like GM would withdraw from advertising on facebook. Anyway, why budget on marketing at a site that does not care about improving their advertising platform.

But one fact still remains undeniable; you simply cannot ignore a site that is set to hit 1 billion users before the end of 2012. These number means that facebook has in its possession huge data of what people are looking for on the web.

It is this ability to reach many people that will make facebook a force to reckon with even when it comes to advertising. You can bet that as you are reading this article, a company is busy researching on how best to market their business on facebook. In fact, someone right now is entering his/her credit card details in order to advertise his or her products of facebook.

Therefore, the issue is not whether people will advertise on facebook or not, rather the focus will be how to effectively use facebook to promote your products and services. That is want GM needed to consider rather than saying facebook advertising does not work.

ROI is critical when it gets to business thus the reason why marketers need to strategize first before making any move. Wishing away facebook is like leaving money on the table considering the information they have with regards to people needs.

Advertisement is more about reach and knowing people’s preferences which without a doubt facebook has. You just never know, in the future facebook may decide to improve on advertising effectiveness but that I’m sure will not be done at the expense of their users.

So far, users are a happy lot going by the statistics and this by any measure is the reason of facebook success. Messing this up in the name of pleasing advertisers would be a big gaffe.

How does the future look after the facebook IPO:

Though the stock dropped after the IPO does not mean facebook is going down. This was bound to happen with the current market volatility in recent years.

By the look of things the drop in price is just but a small hiccup. Though many traders say that for a stock to drop below its IPO offer price is deemed as a disappointment, I think facebook stock is going to improve.

If you don’t believe it then watch this space.

Summary: The reason that facebook was able to overtake once big sites like MySpace was because they considered the needs of users first. I don’t expect the pulling out of GM to really affect the momentum of facebook growth.

Users’ on facebook first priority is to connect with friends and family. Clicking on advertisements is far from their mind, anyway who wants to be sold to when he is trying to build relationships?

Whatever facebook has been doing seems to be working for them and they should not be deterred by any company or report for that matter. As for their stock, it will be a matter of time before you see it hitting the roof and those who are dismissing facebook at this juncture are making a big mistake.

Keep doing what you know best Mark; you have over 900 million people right behind you.

Would you like facebook to improve their advertising? Post your opinions in the comment section appearing below for the world to know your views.

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How To Use Twitter For Business Especially In Marketing

How To Use Twitter For Business Especially In Marketing

Mirco-blogging is steadily becoming an integral component of marketing your business on the internet. One miro-blogging platform that has really impacted the cyberspace is Twitter.

With more than 250 million active members and 500 million registered accounts (this is according to Media Bistro), twitter is surely the haven for online business entrepreneurs. Twitter offers a fertile ground for you to promote your business and more importantly build relationships with your target audience.

Are you looking for a social site to build a personal or business online brand name? Then search no further for the answer is here; you can showcase and publicize your business using twitter.

But you need to be very careful when it comes to using twitter for business marketing. It can take one single oversight when tweeting to bring down your online business for good.

On this blog post we shall discuss some critical aspects to consider when marketing on twitter. If you follow the etiquettes motioned below your tweets will definitely capture people’s attention.

Here are 9 rules you need to adhere to when marketing your business on twitter

1. Update your user profile completely: The first thing you need to do when you open any social media account is to fill in your details.

Make sure you have entered your full names (real name) or business name. Depending on your niche, try and add your targeted keywords so as to employ social media optimization.

For example, in the activity filled add phrases that are commonly used in your niche. If you are a blogger, rather than stating sport as an activity, use phrases such as blogging for money or help you succeed in blogging. The secret is to say exactly what you do.

Twitter is like a small search engine thus when you enter your targeted keyword terms in your user profile you increase the chance of the right people finding you.

Note: Every field in your user profile is an opportunity to optimize your account and thus increase your web presence.

2. Be professional: The way you present yourself on social media sites says a lot about your personality.

The first thing you need to do so as to have a good first impression is to upload a professional image. You also have to avoid grammatical and spelling errors when posting your tweets.

The use of short codes like “u” to signify “You” or “2” when signifying “to” are not recommended for people using twitter for business. Those short codes may be used when operating a personal account.

Professionalism also means posting links that take people to a legit website or blog. It is futile for you to micro-blog without having a place you call home.

Rather tweet affiliate links, it is better to create a blog where you can post quality and helpful content and at the sidebar add affiliate banners. This way your target audience will view you as an expert thus quickly buy from your site.

3. Tweet moderately: No one likes spam therefore try as much as you can to avoid sending to many tweets at the same time.

Newbies are the ones know to commonly make this mistake. People assume that the more tweets you post the higher the chances of people getting your updates.

When it comes to tweeting for business what matters most is the type of content you post and not the frequency. If you tweet insightful, captivating and relevant content you will certainly get the attention of your target audience.

But sometimes you might need to send many tweets especially when marketing an event. During such occasions it is advisable to notify your viewers of your intentions.

You also need to use programs like Hootsuite which help you to schedule your tweets at given intervals.

4. Use common sense: Courtesy is very important when it comes to marketing using twitter or any other social site for that matter.

If someone mentions you in good light or re-tweets your post it is prudent to thank them. People love to be appreciated for their efforts therefore take time to follow your twitter activities and recognize people who re-tweet your posts.

It is through these little gestures that you start building relationships with your target audience. In addition, it’s a way of breaking the ice and opening the lines of communication.

You can also go a step further and re-tweet other people’s updates. This is how you get people to notice you and in the process they will be the first to re-tweet your updates.

Twitter for business marketing

5. Be careful what you tweet: In the opening lines of this publication we mentioned how one tweet can bring down your business. Hence it is very imperative to tweet wisely.

Avoid tweeting or getting involved in hot debates that relate to controversial topics. Try and avoid issues regarding politics or religion when doing business.

Do not use your business twitter handle to share explicit images or use inapt language. If you have to go in that line do that using your personal twitter account.

6. Hashtags (#) usage: The use of hash tags is very critical when marketing your business on twitter. They help in ensuring people participate in your tweets and more importantly help in tracking and finding your content.

But that does not mean you go adding a hash tag in all your tweet updates. Be moderate in the way you use hash tags so as not to annoy your followers.

7. Tweet relevant content: Marketing your business on twitter involves a lot of communication. It is through communication that you build relationships with your customers and business partners.

If you are in the real estate business do not share content about sports today and gardening the following day. This will only confuse your audience and they will wonder what your area of expertise is.

Your twitter handle should contain content related to your area of business. This is how you gain trust from your target audience and in the long run be considered an expert in your niche business.

How you relate with your followers also counts a great deal. Try to always stick to the point and avoid going into personal matters.

As much as it is advisable to add a personal touch when communicating, make sure you do not go overboard.

8. Learn your target audience preferences: There is no way you can succeed in marketing on the internet without doing research.

Depending on the people you are targeting you need to know what they like and don’t like. You also have to know the right language to use.

Each industry has its own terminologies that they use to communicate. Learning these terminologies will help you to connect your potential customers thus succeed in marketing.

Researching will also help you pick the right products to promote.

Subscribe to RSS feeds, blog and news channels so as to get updates on what is taking place in your niche.

9. Respond to all queries: The fact that twitter is a platform for communication means that you will be getting a lot of queries. Apart from responding to these queries, the time you take to get back to people’s queries is very vital.

Ones someone asks you a questions it is recommended your respond to them in the shortest time possible. Ideally, the rules of marketing stipulate you respond before 24 hours are over.

It will be in bad light if it takes more than 3 days for you to get back to customers after they ask a question. If this goes on, your target audience will lose confidence in your business.

It is also advisable to respond to each query posed to you individually. This is especially when someone posts a complaint about your product or service.

Engaging in the public domain will only get you in trouble especially when things start getting hot and personal.

Note: As you do business on twitter do not take things personal especially when people attack you or your business. On the internet things are irreversible since you can post one sentence and within seconds it can spread like a virus.

Conclusion: Looking at the modes of marketing your business online, twitter is definitely one of the most effective. But for you to succeed in marketing using twitter you need to employ the strategies mentioned above.

These are important rules to follow so as to reap the full benefits of using twitter for business promotion.

If you think I have left something please feel free to add by posting in the comment section appearing below.

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Google Authorship – Panda Will Be Like Child’s Play

Google Authorship – Panda Will Be Like Child’s Play

If you thought the quest to further improve search engine results were over, let be blow your bubble. By the look of things, soon you may be hearing of yet another algorithm change based on google authorship.

Online business entrepreneurship has really become so volatile and if you are not careful you may face extinction. Before people can recuperate over the effects of Google Venice, rumor has it that soon ranking of site is going to be based on authorship profiling.

For those of you how have been following the events taking place in the SEO arena, you will agree with me to some extent things have changed a little bit. But some people still think that nothing has really changed.

There are people who have forever been using white hat strategies and their site rankings are still poor. In fact, instead of increasing, some site owners that adhere to Google rules say that they are the once that have been punished. Others are claiming that some of the sites that rank high have no ounce of quality content.

Even with the de-indexing of some sites that sell paid links, crappy sites that buy links can still find their way on top SERPs. What it appears is that link popularity is the main strategy of ensuring your site rank high.

One thing that no one can deny is that from the time panda was released, the internet has become a better place. Some of the crappy sites that used to flood search results have been axed. It will not take long before you see other poor quality site hit the sandbox. In addition, webmasters have gone back to the basics of SEO which is to generate quality content because they now fear the worst.

Slowly Google is getting it right; rarely do you search for something and fail to get it. Though Google said it has leveled the playing field, sites with more backlinks still dominate the search results.

The reason for this is because Google has no other parameter than checking backlinks to determine a site’s popularity and authority in a given niche. Due to the element of link popularity, you are bound to sometimes come across a useless site ranking high. What a crappy site has to do is to buy backlinks and they will succeed in manipulating search results.

Now, to counter that Google has been working on a master plan to start ranking sites depending on authorship. This means using social signals to determine how much influence you have in your niche.

Do you think this will work? Do you think it will improve search engine results? Share your opinions in the comment section provided below this article.

Google authorship is set to work hand in hand with Google +1. This is a social media site that was launched by google in a bid to have a piece of the pie in social networking.

google authorship

Others sites like Twitter and Facebook are doing so well thus the big exodus to social media. Though Google is lacking behind in terms of numbers, people are really signing up. The question that remains is whether these people are active members or just passive. Anyway, we will come back to that later.

The idea behind google authorship algorithm update is to link your content to your google plus account. This is a way of proving authorship of a site where you are a contributor and verifying content authenticity.

What you need to do is add the sites that you own on your Google plus account profile. If you have been searching the web you probably have come across results with images of the author appearing on the left.

I think this is so cool especially in terms on branding yourself and increasing Click Through Rate (CTR). An image appearing next to a listing in search results will elicit more clicks than the one without, don’t you think do?

Search engine technicians at Google are now burning the midnight oil to find a way to use google plus activities to rank sites. In short, social proof will be a major factor of determining a site’s ranking said to replace links. As a mentioned before, if that is possible we will wait and see.

I know you are asking how google +1 will help google rank websites. The secret lies in the fact that google will be able to track how people respond to your content. With your blog linked to your Google plus account and other google services, spiders will be able to measure the authority of your content.

How?

  1. By using social signals like how many people tweeted or shared your content.
  2. You will be considered an authority in your niche depending on how fast your links go viral.
  3. Checking your bounce rate. After people have clicked on your link, how long do they take before they reappear to search the web again? If they return immediately then your site will not be deemed with high esteem by google.

From a searchers point of view, google authorship seems to be a great idea. It is where social proof, authority and reputation will be used to determine site ranking. This may just be the strategy to get rid of people who spam the internet and cloud search results with useless content.

Why? Because you would not expect anyone to share or tweet content that is considered spam. It is like stopping spammers on their track through reputation. This is unlike ranking sites through link popularity which in most cases is subject to gaming and manipulation.

Having said all that, the big question that we need to ask Google is how do they expect to work this out? So far they have done a remarkable job in terms of improving internet search. It goes to show why they are set to be perched at the summit for a long time to come.

But how is google author profiling going to operate? There are some several obstacles that Google will have to contend with and they include:

Technology savvyness: There are people out there who know nothing about social media leave alone what Google Plus is. These are people who could be producing quality content and products. It means the engine spiders may end up missing out of valuable content.

Does it mean that if Google authorship takes effect their work might never been seen on google search results. This to me indicates that search engines cannot easily run away from ranking sites’ authority using link reputation just yet.

Subject to manipulation: If people are still finding a way to rank high even though they bought backlinks on paid link networks, what makes it impossible for them again to game google spiders with manipulated social proof?

As we speak, there are already softwares that can easily boost your social proof on social media sites. Actually, if you ask social media marketing experts they will tell you it is easier to manipulate social signals than it is to build link popularity.

Considering that Google cannot tell whether an article has been written by an amateur or a seasoned veteran, chances are that differentiating between fake and genuine social signals will be more challenging.

Numbers: The number of subscribers on Google plus right now is between 90 million to 100 million subscribers? Some of these subscribers are not even active or don’t know how to use Google Plus.

The fact that you must connect your site with your google +1 profile in order for Google authorship to take effect, it means the algorithm will have very little content to rank. Therefore, Google has to work hard to increase and educate their subscribers on how to use features on google +1.

If the authorship algorithm was to be to be applied to a site like Facebook which have over 850 million active members, then it would be possible to use social signals to rank sites.

Summary: By the look of things it is going to take a while before you hear of google author algorithm. This is based by the fact that the number of social signals that google directly commands is limited.

On the other hand, Google would also need to find a way to counter social manipulation and that would also take some time.

For the mean time, know that your backlinks is one of the major parameters google uses to rank your website or blog. You want your site to be viewed as having authority by search engines? Then improve the quality and relevancy of your inbound links.

In short, google authorship algorithm is going to take a while before it comes into full effect.

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Facebook Change Layout | Whats In It For Business

Facebook Change Layout | Whats In It For Business

If you have been keen enough, 2011 has been an eventful year for facebook; am sure you have noted the new facebook change layout. I was reading someone’s article the other day and he was not happy of the new applications that facebook is changing to. But am sure you as an online marketer are excited of the new branding opportunities that these facebook changes are offering your home based business.

What this facebook change has simply done is make life more sociable than ever before. The cyberspace has for sure turned the world into a small village and this is demonstrated by how facebook will operate from now on.

Let us summaries the 1 hr 40 minutes video that facebook posted on the internet so that you can fully understand the implications of these new facebook changes. If you run a work from home online business blog or website and social media marketing is one of your online marketing arsenals you must read this article to the very end.

The facebook change is more of altering the site’s layout and improving user experience. Here are the new facebook features you need to know about:

Newsfeeds: At the top right of your facebook page appears a section where news of your friends activities keep scrolling. In this news rank, facebook will be displaying stories they deem are important to you. This will be determined by your facebook profile information.

You will also be given the option to unmark any story you think is not of importance to you. The idea behind this facebook change is to make sure your newsfeeds are optimized for you. As a work online business person, it means you have to up your game and share quality content that people will consider as top story.

Sharing low quality stories will result into you losing web visibility thus reduce traffic and online sales leads.

Like button: Apart from just liking a page, facebook users will now have more options. According to David Berkowitz, brands will have to choose the action they want people to take.

In short, this will force online business entrepreneurs to concentrate more on telling stories rather than posting high pitched marketing messages. Businesses will now conform and try to be personal and relate their business to life’s daily activities.

Unlike before where you just liked a product or service, now having testimonials that share a story will be more beneficial. From now on the facebook activities buttons will be the key to social media marketing success.

We also do not what to forget about the element of facebook frictionless sharing. This is where sites will update your facebook status wall every time you visit. It means that you not have to click the like button to share what you read, watch or listen to online.

The argument is that clicking the like button is burdensome and facebook thought of easing the process. The disadvantage of this facebook change is that it is said to intrude on people’s privacy. Congress is still struggling and debating on facebook frictionless sharing, so let’s see how things go.

Facebook Partnerships: To further improve their user experience, facebook has joined hands with other major players that provide online applications. These partnerships are aimed at offering users with lifestyle applications to enhance social activity trends.

Now as an online marketer, if your fan page fails to appear in your friends’ newsfeeds, you still have the option of interacting using lifestyle apps.

One of these partners is Yahoo News, where your friends will have the option to check out the stories you are reading. The other partner is Spotify where you can get new music through your facebook connections. Through the ticker, you will be in a position to see what music your friends are listening to.

In fact, if you just hover over the link appearing on your ticker you will be able to listen to the music too.

facebook change layoutFacebook Timeline: One of the main facebook changes is the revamp of the facebook profile view. This is what they are calling facebook timeline where the story of your life is shared.

Now your profile layout has completely changed. First, a big profile picture of you appears at the top left and a small one at the top right. Below your profile picture, there are links that display your info and people will be able to view your life story and activities.

The profile layout is now more organized and you can now arrange your past memories, updates and activities is timeline format. These details include things like where you went to school, colleges you attended, where you lived, the companies you have worked for or businesses you run.

All these details can now be accessed by your friends in a click of a button below your cover profile image. With this new facebook change, friends are also able to easily see pictures you have been tagged on, stories you have shared and your recent activities.

Email notifications: As we speak the many email notifications you used to receive from facebook have disappeared. From now, you will get emails that you deem as important by opting to receive them. This you will do by going to your account settings then click on notifications and choose the emails you want to receive from facebook.

Activity Updates: This is the new facebook change that will manage your activities, also called Open Graph. The new facebook update feature will not add your activities on the newsfeeds but it will do so on the ticker and on your facebook profile/timeline.

The other aspect of the open graph feature is the ability to interact with lifestyle Application Medias. Before, when posting on your facebook using other applications you had to go through a long process but that has changed.

From now you will not be asked permission to post on your facebook wall over and over again using other applications. What will happen is that you will see a new screen telling you of what to be shared and once you accept the story will be posted right away on your wall.

Note: There are two categories when it comes to updating your facebook. That is Posts which will be displayed in the newsfeeds and Activities that show in the ticker (top right hand corner).

Conclusion: It is the high time you as an online marketer began thinking of how to use these new facebook changes to your own advantage. Social media marketing is an integral element of website promotion because it helps build relationships and thus generate targeted traffic.

Therefore, look at this new features as an opportunity to enhance your online connections thus market your blog or website more effectively. Now more than ever, when users note the new facebook changes, they will increase their activities on facebook.

This is because people will want to learn how this new features work hence offering you an opportunity to market your work online business. As we have seen, facebook is now all about sharing stories; therefore you need to find ways of narrating your stories in a way people will love.

If there is a feature I have left out or not explained in full or a question you need to ask, you can add it in the comment section below. You can also share this article with your friends using the social icons appearing to the left of this blog.

How To Write On The Web To Increase Social Mentions

How To Write On The Web To Increase Social Mentions

If you have been following the intrigues of SEO you will agree with me to some extent things are getting juicer by the day. The minute one controversy ends another pops up to add more twist to an already confusing situation.

Sometime back, an article was published on this blog about the new Google algorithm signal, Search Plus Your World. If you recall, this formula is aimed at leveling the playing field by checking social activity to determine site ranking.

In short it means, the more social mentions you get the higher the chances of ranking well on search results.

A closer look at how people react to posts on social sites reveals something very interesting. People rarely click on a link to read the whole article.

Ideally, you cannot post a whole article on your wall. Therefore, you just pick the page link, the title and maybe a small snippet of the post.

Depending on how juicy your headline is, titles can have a big impact on how much people will share out your links and content.

The same applies to search results; people will follow links that have captivating, controversial or funny titles.

What this implies is that you can have an article with useless content going viral based on its title.

This brings to the fore the importance of knowing how to write on the web.

It is now official that search engines have gone full blast on including social activity to their algorithm. Whether this will work or not is a story to be debated on a later date.

As people are busy discussing the workability of social signals in determining site ranking, you as an internet marketer should be busy strategizing on how to increase your content social mention.

The first thing you need to learn is coming up with catchy titles. As mentioned before, a story posted on facebook with a controversial headline will spread on the internet like wild fire.

This does not mean the people sharing the story actually read it; chances are that the title was so catchy that it got the attention of readers.

How many times have you picked a newspaper just because of its captivating headline, only for you to read and discover the story is about nothing?

This goes to show that how you write on the internet especially crafting titles can take your business to the next level. The use and arrangement of words can determine how many social mentions you will get.

A catchy title that promises to deliver something beneficial can be the difference between directing 100 visitors or 500 visitors to your blog or website.

You might argue that great content will draw more social activity but without a great title the chances of that happening will be diminished. This is due to the fact that most people share content based on the title.

In view of the above, the other thing that comes to mind is relevancy of search. Do you think social signals help in ensuring relevancy in search engine result pages? Post your comments in the section provided below this post.

Back to our discussion, as a blogger or webmaster you need to move with the trends. Search engines are turning away from laying more emphasis on backlinks and are now looking at how much people share your content.

For example, Google is measuring social signals using their new site, Google Plus. What this means for you as an online market is, apart from sharing content with your circles, you are telling google to rank your article.

The advantage of that is that many people are yet to register an account on Google +1. Therefore, your content will find its way in front of many people even though there could be other better articles.

Now, if you go a step further and learn how to write for the web by creating titles that leave readers with no choice but to click and share, you will not only generate high traffic but also increase your social mentions thus boost your site ranking on SERPs.

By the look of things, social signals seem to be getting more attention than link popularity. If I were you, I would be studying more on how Search Plus Your World algorithm and Google Plus button are influencing search results.

Looking back at how the algorithm changes were taking place, the stage was set for the introduction of a new player as far as SEO signals are concerned.

Some of the indicators include the Google Fresh where Google was seeking to give more emphasis to new content in their search results. Then along came Google Authorship Markup, here Google sort to associate content with the author.

There were other small updates where search engines sort to index user profile pages. Today, google can track your search personal preferences if you are using either of their services thanks to PSearch Update.

What do all these updates mean to SEO marketers?

It is high time you worked on your techniques of writing for the internet and it all begins and ends at the title.

But you should go a notch higher and beat your competitors hands down by creating quality content to go hand with your catchy headlines.

This will make sure that even if your target audiences don’t read your articles, they will share your articles based on your titles.

I’m sure you too have on several occasions retweeted a link on your twitter handle or shared a post on your facebook wall without knowing what the link contained.

Chances are that most of the links you shared contained content that was probably not worth sharing. In short, you too may be contributing to ranking of content that is of no benefit just because you were mesmerized by the title.

social media mentionsBut you cannot expert your visitors to share your content without adding social media buttons. Make a point of strategically positioning social buttons on your site to make it easier for readers to share your content and links.

These icons include facebook, Google +1, twitter, Pinterest and LinkedIn.

But that is not all; you also need to connect with the right people. If you can have 10,000 people in your niche following you at Google +1 the better for you.

This would translate to one piece of content on your wall reaching millions of people by just one click. Besides, the more your articles gain viral effect the higher your articles will rank because of the social signals generated.

Do not get me wrong, though social mentions play a major role in site placement; do not concentrate on your titles so much and forget about publishing helpful content.

Titles also have to be relevant to the body of your articles. You cannot expert to reap the full benefit of social mention when your title is talking of one thing and the body discussing a different topic all together.

SEO experts recommend that you include relevant keywords within your catchy titles; this is how you write for search engines.

A good title should therefore be:

* Catchy to ensure online visibility and shareability.

* Relevant in that the body of the article delivers what the title promises.

* Keyword based to ensure search engines know what your content is about.

Summary: Today, how you write on the internet really matters a great deal. It can take one simple but catchy title to put your site on the spotlight.

As you work on generating quality and optimized content, remember to write titles that will boost your online visibility. It is through your titles that you will increase your Click Through Rate and more importantly social mention.

The internet has become too unpredictable that you can never depend on search engine traffic alone to market on the internet.

Cast your net wider by adding other online marketing arsenals like social media marketing.

From this article we have seen how titles can help you generate social traffic. Start by coming up with controversial headlines which will cause a stir or creating titles that promise to absolutely change the life of your readers for good.

In this age of feeds and news live streams you cannot ignore the importance of titles. As we speak, someone is busy reading about an event which he/she got from someone’s twitter handle.

SEO is changing very fast and you better move with the times otherwise your online business will become obsolete. Before it was about keywords and how many backlinks you have, now it is about social mentions and signals.

If a coin is tossed to determine the future of your online home business blog, heads for online obscurity and tails for online dominance, on which site will your site fall?

The beauty of these toss is that you have the capability to determine on which side the coin will face.

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Author: Stephen Kavita

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